Proposal for
Monterey Street Parking Garage Operation RFP
Submitted by Movilio LLC on November 20, 2025
Table of Contents Chapter 1 - Proposal Summary .................................................................................................. 3 Chapter 1 - Contact Sheet ..................................................................................... 5 Chapter 2 - Firm Profile ............................................................................................................... 6 Chapter 3 - Qualifications of the Firm ........................................................................................ 8 Chapter 4 - Work Plan / Proposal ............................................................................................. 11 4.1 Overview & Approach ..................................................................................... 11 4.2 Major Tasks & Subtasks Overview ................................................................. 12 4.3 Operational Model .......................................................................................... 13 4.4 Customer Service & Issue Resolution ............................................................ 24 4.5 Revenue Assurance & Audit Controls ............................................................ 24 4.6 Optional Enforcement & Compliance Enhancement ...................................... 25 4.7 Communication & Coordination with the City ................................................. 26 4.8 Transition Plan ............................................................................................... 26 4.9 Maintenance & Facility Care Plan .................................................................. 27 4.10 Service Level Agreements (SLAs) ............................................................... 28 4.11 Conclusion .................................................................................................... 28 Chapter 5 - Proposed Innovations ........................................................................................... 29 5.1 Ticketless, License-Plate–Based Access and Payment System ................... 29 5.2 Integrated Validations, Merchant Support & Digital Incentives ...................... 29 5.3 Full Bilingual Operations & User Experience ................................................. 30 5.4 Embedded Customer Ambassadors, Not Traditional Attendants ................... 30 5.5 Real-Time Operational Dashboards & Automated Revenue Controls ........... 30 5.6 Consumer-Protective Payment Design .......................................................... 30 5.7 Optional Enforcement Module to Improve Compliance & Reduce Leakage .. 31 5.8 Predictive Maintenance Scheduling (Innovative Maintenance Model) ........... 31 5.9 High-Volume Event Management Capability .................................................. 31 5.10 Digital Compliance, Reporting, and Auditing ................................................ 31 Innovations Summary .......................................................................................... 32 Chapter 6 - Project Staffing ...................................................................................................... 33 6.1 Overview of Project Staffing Approach .......................................................... 33 6.2 Key Personnel ................................................................................................ 34 6.3 Centralized Support Team (Included) ............................................................. 35 6.4 Project Team Organizational Chart ................................................................ 36 Chapter 7 - Proposal Exceptions ............................................................................................. 37 Chapter 8 - Proposal Costs Sheet and Rates .......................................................................... 38 ATTACHMENT A - Proposer’s Information Form .................................................................... 39 MINORITY OWNED BUSINESS ................................................................................................. 42
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 2 November, 2025
Chapter 1 - Proposal Summary City of Salinas Attn: Jenny Davila, Administrative Supervisor, Public Works Department 426 Work Street, Salinas, CA, 93901 Subject: Monterey Street Parking Garage Operation RFP Movilio LLC is pleased to submit this proposal to the City of Salinas for the management and modernization
of
the
Monterey
Street
Parking
Garage.
Movilio
is
a
bilingual,
minority-owned,
technology-forward
parking
operator
with
deep
experience
managing
structured
municipal
garages,
daily
transient
activity,
and
high-volume
event
operations.
Our
operating
model—combining
on-site
customer
service,
complete
facility
care,
and
an
advanced
license-plate-based
revenue
system—delivers
significant
improvements
at
a
substantially
lower
annual
cost
to
the
City.
Movilio specializes in operating facilities that mirror the profile of the Monterey Street Garage:
structured,
downtown-adjacent
environments
with
consistent
daily
demand,
strong
visitor
activity,
and
community-serving
stakeholders.
Our
operations
rely
on
bilingual
staffing,
modern
access
technology,
real-time
reporting,
and
user-friendly
mobile
workflows.
This
proven
approach
ensures
a
smooth
transition,
improved
customer
service,
and
a
more
reliable,
modern
parking
experience
for
Salinas
residents
and
visitors.
Modern, No-Cost Upgrade of Garage Technology The City’s Q&A indicates interest in the most cost-effective pathway for upgrading the garage’s
aging
equipment,
originally
installed
in
2004
and
partially
updated
in
2016.
Movilio
offers
a
unique
modernization
program
in
which
the
City
receives
a
fully
upgraded,
ticketless,
LPR-enabled
access
and
payment
system
at
no
capital
cost,
as
part
of
our
operating
solution.
Movilio provides and installs all modernization technology—including LPR cameras, conduit,
networking,
signage,
and
a
cloud-based
access
and
payment
platform—at
no
cost
to
the
City. This upgraded model removes the common failure points of traditional PARCS systems, eliminating
ticket
jams,
gate
malfunctions,
service
calls,
and
maintenance
contracts.
Revenue
control
becomes
fully
digital
and
transparent,
supported
by
real-time
dashboards
available
to
City
staff.
If
preferred,
existing
gates
may
remain
in
place
as
presence-operated
visual
devices
for
wayfinding
and
speed
control,
without
the
mechanical
complexity
of
traditional
systems.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 3 November, 2025
Bilingual Staffing and Customer Service Movilio’s operations are staffed by bilingual (English/Spanish) team members to reflect and serve
Salinas’
diverse
community.
Our
Supervisor
and
Ambassador
provide:
● Daily customer assistance ● Facility walkthroughs and cleanliness programs ● Incident reporting and City coordination ● Support for visitors to Maya Cinemas, the National Steinbeck Center, and downtown businesses
Movilio’s mobile platform is the only fully bilingual solution on the market —receipts, messages,
prompts,
and
user
screens
automatically
display
in
the
user’s
preferred
language—ensuring
an
inclusive
and
accessible
experience
for
all
garage
users.
Integrated Validations Supporting Downtown Activity Movilio’s cloud-based validation engine supports movie theater validations, downtown merchant
discounts,
and
event-specific
parking
arrangements.
No
physical
ticket
equipment
is
required.
Downtown
partners
receive
modern
tools
that
simplify
validation
management
while
providing
full
transparency
into
usage
and
reporting.
Significant Annual Cost Savings Based on publicly available contract documentation and current staffing levels, Movilio’s proposal
is
projected
to
reduce
annual
operating
costs
by
approximately
45%,
driven
by:
● A streamlined staffing approach enabled by modernization ● Elimination of PARCS hardware maintenance and service agreements ● Removal of ticketing and printer expenses ● Reduced downtime and operating disruptions Movilio’s solution allows the City to spend less on operations while delivering a cleaner, more modern,
and
more
reliable
parking
experience.
Rapid Mobilization and Proven Experience Movilio’s transition team is prepared to begin immediately upon award. Because our platform is
cloud-based
and
our
installation
work
is
performed
in-house,
the
modernization
and
transition
can
be
completed
by
January
1,
2026,
consistent
with
the
RFP
schedule.
Our experience operating similar municipal garages—supported by LPR access, QR validations,
bilingual
staffing,
and
full-time
customer
service—ensures
that
the
Monterey
Street
Garage
will
operate
more
efficiently,
more
transparently,
and
with
greater
customer
satisfaction
than
under
traditional,
hardware-intensive
models.
Movilio is ready to be Salinas’ partner in delivering a modern, accessible, and cost-effective parking
operation
for
downtown
residents,
workers,
visitors,
and
the
community.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 4 November, 2025
Chapter 1 - Contact Sheet Proposer: Movilio LLC 5407 Bradfield Drive Nashville, TN 37220 Primary Contact & Authorized Representative Name: Arturo Garza Title: Founder & General Manager Phone: (615) 752-8832 Email: [email protected] Arturo is authorized to bind Movilio LLC to this proposal and to negotiate on behalf of the company.
Secondary Contact Name: Movilio Operations Support Title: Operations & Technical Support Team Phone: (615) 200-7551 Email: [email protected] This team can assist with scheduling, transition coordination, technology questions, and day-to-day
operational
matters.
Proposal Delivery Contact (Same as Above) All communications regarding this proposal—before and after award—should be directed to: Arturo Garza Email: [email protected] Phone: (615) 752-8832 Movilio acknowledges and agrees to receive all official notifications, addendums, and award communications
via
the
contact
information
above.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 5 November, 2025
Chapter 2 - Firm Profile 2.1 Overview of the Firm Movilio LLC is a privately held, minority-owned parking technology and operations company headquartered
in
Nashville,
Tennessee,
with
active
operations
in
Texas,
Tennessee,
and
Northern
Mexico
serving
cross-border
and
bilingual
user
populations.
Movilio
is
the
technology-driven
subsidiary
of
a
parent
organization
with
more
than
40 years
of
experience
managing
parking
operations,
PARCS
equipment,
gated
and
gateless
systems,
and
paid
parking
environments
across
North
America.
Across all affiliated operating entities, the organization processes over 36 million annual paid parking
transactions
,
supporting
municipal
clients,
public
agencies,
private
facilities,
and
high-volume
structured
garages.
Movilio’s
cloud-native
parking
platform
independently
processes
over
400,000
transactions
each
month
and
serves
a
growing
base
of
more
than
80,000
active
users
,
demonstrating
both
technological
maturity
and
operational
scale.
This combined capability—decades of operational experience paired with next-generation technology—allows
Movilio
to
deliver
high
reliability,
modern
user
experiences,
and
efficient
day-to-day
operations.
2.2 Firm Size, Organizational Structure, and Local Staffing Plan Movilio employs a focused team of 12–20 operational, technical, and engineering professionals,
supported
by
the
parent
organization’s
workforce
of
more
than
250
employees
across
North
America.
This
structure
enables
Movilio
to
combine
the
agility
of
a
modern
technology
firm
with
the
staffing
resources,
training
systems,
and
operational
depth
of
a
large-scale
parking
operator.
Movilio’s structure allows local teams to be fully supported by centralized technical and operational
infrastructure
at
no
additional
cost
to
the
City.
Proposed Local Organization Structure – Monterey Street Parking Garage On-Site Staff (Dedicated): ● Parking Supervisor – Full Time Responsible for daily garage operations, customer service, reporting, facility cleanliness,
inspections,
and
coordination
with
City
departments.
● Parking Ambassador – Full Time Provides direct customer assistance, walkthroughs, cleanliness, visitor support, and assistance
for
theater
and
museum
patrons.
Acts
as
an
on-site
ambassador
to
support
downtown
vibrancy.
Regional & Central Support (Included): ● Director of Operations – Oversight of service levels, reporting accuracy, compliance, and
operational
standards.
● Technical Support Team – 24/7 monitoring of LPR equipment, system uptime, integrations,
and
mobile
workflows.
● Field Technician Network – Hardware installation, diagnostics, routine maintenance, signage
updates,
and
small-scale
electrical/low-voltage
adjustments.
● Customer Support Team – Assists users with receipts, payments, mobile account questions,
and
validation
issues.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 6 November, 2025
● Software Engineering Team – Maintains Movilio’s platform, automation tools, payment
workflows,
and
validation
engine.
This structure ensures local responsiveness supported by a robust operational backbone with decades
of
industry
experience.
2.3 Financial Stability, Capacity, and Resources Movilio LLC maintains a strong financial position with no outstanding debt, low overhead, positive
cash
flows,
and
a
scalable
business
model
supported
by
recurring
transaction-based
revenue.
Movilio
benefits
from
the
financial
strength
and
long-term
operational
stability
of
its
parent
organization,
which
has
operated
continuously
for
four
decades.
The company carries all required insurance policies, including general liability, workers’ compensation,
cyber
liability,
auto
liability,
and
errors
&
omissions
coverage.
Movilio
also
maintains
established
vendor
relationships
for
LPR
cameras,
cloud
services,
signage,
and
network
components,
giving
the
company
purchasing
leverage
and
deployment
speed
comparable
to
large
national
operators.
Movilio’s ability to self-fund modernization efforts—including equipment, installation, conduit, signage,
and
system
configuration—demonstrates
both
the
financial
capacity
and
the
strategic
commitment
to
long-term
municipal
partnerships.
2.4 Subcontractors and Participating Firms Movilio LLC will self-perform all core operational and technical components of the Monterey Street
Parking
Garage
project.
No
subcontractors
are
planned
for
revenue
control,
customer
service,
or
platform
operations.
If specialized electrical, conduit, or signage fabrication work is required, Movilio will partner with
licensed
Salinas-area
contractors,
subject
to
City
approval.
Movilio
will
give
preference
to
qualified
minority-owned
subcontractors
when
specialized
work
is
required.
2.5 Litigation and Claims History Movilio LLC has no litigation, claims, disputes, or settlements within the last five (5) years. Specifically: ● No litigation involving public or private projects ● No settlements paid by Movilio or its insurers ● No contract terminations, performance disputes, or subcontractor claims ● No pending or active litigation of any kind Movilio and its affiliated parent organization maintain a clean record of responsible operations
and
transparent
financial
management.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 7 November, 2025
Chapter 3 - Qualifications of the Firm 3.1 Overview of Qualifications and Relevant Experience Movilio LLC brings a strong combination of modern parking technology, structured garage operations,
bilingual
customer
service,
and
hands-on
municipal
experience.
Movilio’s
specialization
in
LPR-based
access,
mobile
workflows,
and
fully
digital
revenue
control
makes
the
firm
uniquely
qualified
to
modernize
and
operate
the
Monterey
Street
Parking
Garage.
Movilio is supported by its parent organization, ISISA / Autosistemas, a parking operations and technology
group
with
more
than
40 years
of
experience
in
paid
parking
systems,
PARCS
equipment,
gated
and
gateless
environments,
and
high-volume
structured
facilities.
Across
all
affiliated
entities,
the
organization
processes
over
36 million
paid
parking
transactions
annually
,
demonstrating
large-scale
operational
capacity,
financial
strength,
and
deep
industry
expertise.
Movilio independently operates a cloud-native parking platform that processes more than 400,000
monthly
transactions
and
serves
a
base
of
80,000+
active
users
.
The
platform
is
deployed
across
large
structured
garages,
mixed-use
facilities,
university
environments,
movie
theater
complexes,
and
downtown
visitor
destinations.
Movilio’s team has direct experience with: ● LPR-based access control ● Ticketless parking workflows ● Modernization of aging PARCS systems ● Bilingual customer service operations ● Structured garages exceeding 1,000+ stalls ● High-volume event parking ● Real-time reporting and dashboard management ● Validation programs for merchants, theaters, and institutions This combination of operational depth, modern technology, and bilingual service delivery closely
aligns
with
the
needs
of
the
Monterey
Street
Parking
Garage.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 8 November, 2025
3.2 Pertinent Project Experience (Attachment D Table Format Requirements) AISD Performing Arts Center Project Name: AISD Performing Arts Center Garage Contact Info: David Distelhorst Client: Austin Independent School District (Public) PAC Coordinator % of work firm was responsible for: 100% (staffing, LPR, digital payments) (512) 414-4761 Did your firm meet the project schedule: Yes Facility Type: 500-space structured garage supporting daily, theater, and large event traffic Description of work performed: Full-service garage operations; bilingual staffing; validations; installation of LPR access; digital payments; visitor support; cleanliness and maintenance; real-time reporting Firm’s adherence to the schedule and budget for the project: Project was live in less than 3 weeks from contact signature, and 1 week before plan. The project has been on budget since start.
Spaces: 500 Daily Users: 850+ Period work was completed: 2024 – Present (Ongoing) Total Project Cost: $90,000 / year
Plaza Peninsula
Project Name: Plaza Peninsula Mixed-Use Retail & Commercial District Contact Info: Adrian Marcelo Client: Plaza Peninsula Facilities Manager % of work firm was responsible for: 100% (staffing, LPR, PARCS) +52 811 179 7707 Did your firm meet the project schedule: Yes Facility Type: Multi-level structured garage, approx. 5,000–5,500 spaces Description of work performed: Movilio-powered modernization; LPR-based entry/exit; validations for retail merchants; transient parking management; mobile payments; bilingual user workflows; real-time reporting Firm’s adherence to the schedule and budget for the project: Project plan to live in 4 months on time and budget. Maintenance, staff and all other budget items remain in line with plan
Spaces: 5,000 Daily Users: 8,000+ Period work was completed: 2022 – Present (Ongoing) Total Project Cost: $600,000 / year
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 9 November, 2025
UDEM University Structured Parking System
Project Name: University Parking Management Contact Info: Eduardo Gonzalez Client: Universidad de Monterrey Operations Manager % of work firm was responsible for: 100% (technology, LPR, PARCS integration) +52 (81) 1798 8777 Did your firm meet the project schedule: Yes Facility Type: Large multi-garage university system; approx. 3,000+ stalls across several structures; heavy daily turnover Description of work performed: Movilio platform implementation for LPR-based access, validations, digital permits, visitor parking, multilingual user interface, and cloud reporting; modernization of previously hardware-heavy access systems Firm’s adherence to the schedule and budget for the project: The project began as a pilot to replace their legacy PARCS system and is now fully live, with user adoption increasing month over month
Spaces: 5,000 Daily Users: 8,000+ Period work was completed: 2022 – Present (Ongoing) Total Project Cost: $150,000 / year
3.3 Schedule and Budget Performance Movilio has a strong track record of completing modernization and operational transitions on schedule
and
within
budget.
All
recent
deployments—AISD,
Plaza
Peninsula,
UDEM—were
delivered:
● On time with no schedule extensions ● At or below projected costs ● With zero disruption to customer access or revenue collection Movilio’s ability to self-fund equipment, conduit, LPR cameras, networking, and modernization work
is
a
major
factor
in
on-time
delivery.
Because
no
external
integrators
or
hardware
vendors
are
needed,
the
risk
of
delays
is
significantly
reduced.
3.4 Relationship with other Firms or Individuals Submitting Proposals Movilio LLC has not engaged in conversations with any other firm or external individual in relation
to
submitting
this
proposal
.
Even
though
Movilio
maintains
professional
relationships
in
the
parking
industry,
these
relationships
do
not
create
conflicts
of
interest
and
do
not
influence
the
competitive
integrity
of
this
proposal.
Movilio affirms that: ● No improper competitive information has been shared. ● No joint bidding exists with any other proposer. ● All relationships comply with procurement ethics and disclosure requirements.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 10 November, 2025
Chapter 4 - Work Plan / Proposal
4.1 Overview & Approach Movilio proposes a fully modernized, cashless, technology-enabled parking operation designed
to
improve
revenue
assurance,
reduce
leakage,
increase
compliance,
and
elevate
the
customer
experience
at
the
City
of
Salinas
parking
facilities.
Our
operational
model
replaces
traditional
manual
processes
with
automated
systems,
real-time
monitoring,
and
transparent
reporting.
Our approach is grounded in three principles: 1. Reliability through Modern Technology – Automated payments, digital validations, license
plate–based
sessions,
and
cloud-based
analytics
eliminate
the
vulnerabilities
of
manual
systems.
2. Operational Discipline – A structured staffing plan, clear responsibilities, documented SOPs,
and
strong
audit/compliance
practices
ensure
consistent
performance.
3. Accountability & Transparency – Daily, weekly, and monthly performance reviews; reconciled
transactions;
and
SLA-driven
reporting
guarantee
the
City
receives
accurate,
timely,
actionable
information.
Movilio currently manages complex, high-volume facilities—including university garages, commercial
structures,
and
event
operations—where
automation,
remote
monitoring,
and
tight
financial
controls
are
mandatory.
We
bring
this
expertise
to
Salinas
in
a
way
that
simplifies
operations
while
increasing
performance.
Why Movilio Movilio delivers a modern, low-maintenance, fully digital operating model that reduces the City’s
burden
while
elevating
the
parker
experience.
Our
LPR-based
access,
bilingual
staffing,
automated
reconciliation,
and
no-cost
modernization
eliminate
the
failure
points
of
traditional
PARCS
systems
while
providing
the
City
with
transparency,
control,
and
a
significantly
improved
customer
experience.
All
of
this,
while
significantly
improving
revenue
earned
to
the
City.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 11 November, 2025
4.2 Major Tasks & Subtasks Overview Movilio’s operational delivery is structured around six integrated workstreams that ensure a smooth
transition,
reliable
day-to-day
operations,
and
continuous
performance
improvement:
1. Transition & Mobilization T1.1 – Facility walkthrough, asset inventory, data collection T1.2 – System installation (LPR, networking, signage, mobile workflows) T1.3 – Staffing onboarding and role assignment T1.4 – Parallel testing and go-live validation 2. Daily Garage Operations O2.1 – Bilingual customer assistance and visitor support O2.2 – Facility walkthroughs & cleanliness routines O2.3 – Event-surge support for theater & downtown peak hours O2.4 – Incident reporting, communications, and daily log management 3. Revenue & Access Management R3.1 – LPR-based entry/exit monitoring R3.2 – Automated reconciliations & audit logging R3.3 – Digital validations (movies, merchants, events) R3.4 – Monthly reporting and performance dashboards 4. Maintenance & Asset Protection M4.1 – Daily and weekly janitorial tasks M4.2 – Equipment upkeep (LPR, signs, network components) M4.3 – Garage condition inspections (lighting, paint, cleanliness) M4.4 – Corrective maintenance dispatch & documentation 5. Safety, Hazard Monitoring & Incident Response S5.1 – Trip/fall hazard identification S5.2 – Priority response workflow (low/medium/high hazard protocol) S5.3 – Coordination with City for structural/utility issues S5.4 – Documentation and follow-up 6. Continuous Improvement & Client Communication C6.1 – Monthly performance reviews C6.2 – Quarterly service enhancement recommendations C6.3 – Issue escalation reporting & root-cause review C6.4 – Annual modernization roadmap All of these tasks will get addressed in more detail in the following sections.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 12 November, 2025
4.3 Operational Model 4.3.1 Ticketless/Cashless Parking Operations Movilio proposes a 100% ticketless/cashless model using digital payments through modern gateways,
including
credit/debit
cards,
digital
wallets,
and
secure
web-based
payment
flows.
This model delivers: ● Zero exposure to cash handling risks ● Elimination of cash drops, cashier audits, and armored collection ● Real-time financial data ● Faster throughput and fewer customer issues If the City elects to retain cash in certain circumstances, Movilio can support a hybrid model, but
our
strong
recommendation—aligned
with
industry
best
practices—is
a
cashless
model.
4.3.2 How to initiate parking in a Ticketless parking solution? Vehicles just need to drive in the garage to initiate parking: Parking Initiation Method License Plate Reader How does it work? Vehicle drives in and out of locations recognized by license plate. Session is recorded automatically Shrinkage ~3%
Enforcement 99%+ of vehicles are captured. Movilio gets real time alerts for vehicles in parking lot that are not registered SMS Communication At entry, beginning of a paid session Time of payment Concluding the parking session
Key Benefits No city investment required. Full visibility of parking activities. Virtually eliminate maintenance needed.
Where will the LPR cameras be installed? Hidden in the garage entry and exit ceiling, they will capture all visits.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 13 November, 2025
4.3.3 Implementation of a Mobile Application The Parking Program will be managed via a proprietary mobile application developed and managed
by
Movilio.
Users
are
able
to
login
without
the
need
of
downloading
any
apps
to
their
phones,
or
creating
usernames
and
passwords.
The
application
uses
text
messaging
and
phone
numbers
as
a
secure
method
to
login
and
manage
visits,
payments,
and
permits.
Details
about
this
mobile
application
are
described
in
the
following
section.
User Experience To initiate parking for the first time, users will point their mobile devices to the QR code
displayed
in
the
sign.
Each
QR
code
will
direct
users
to
login
to
the
specific
zone
that
the
vehicle
is
parked
at.
Payment will be completed at the end of the session. If the user comes back to the
facility,
they
will
get
an
SMS
and
session
will
start
automatically.
QR Code directs user to Login with phone number Verification code is sent through SMS
Select parking time, vehicle and payment method
Pay, and start parking
General flow to pay for parking
The Web Application can be opened on any browser, with no need to download it from the app
store.
It
is
automatically
directed
to
the
location
scanned
with
the
QR
Code.
There
is
no
need
to
create
a
username
or
password,
as
the
mobile
number,
and
the
SMS
received
serve
as
a
secure
method
of
login
to
the
user
account.
Once the location, vehicle, and desired time are selected, the session will start. Returning users
will
have
vehicles
and
payment
methods
saved
to
their
user
profile
for
seamless
session
starts
on
subsequent
visits.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 14 November, 2025
User Features ● Web App, No Setup: While other apps rely on downloading an app and setting up an account,
Movilio
is
a
web
application
that
doesn't
require
downloads.
Also
there
is
no
need
to
create
usernames
and
passwords.
The
account
is
tied
to
the
user’s
mobile
phone
number
with
a
simple
login
process.
● Vehicles: Add or remove vehicles associated with the account ● Visits: View active visit or any account history including visits and payments. ● Images: For LPR initiated visits, the picture of the vehicle will be displayed in the web application
as
evidence
of
the
visit.
● Subscriptions: Purchase public or private subscriptions to a location to park unlimited times
during
the
subscription
period.
● Payment methods: All major credit cards accepted, manage multiple payment methods,
and
auto
update
expired
credit
cards.
● Map views: Discover live available parking based on current user location through our integration
with
Maps.
● Notifications: SMS texts sent when a session is about to expire on QR visits. Welcome and
Thank
You
messages
on
LPR
locations.
● Extend time: Add time to your existing parking session. ● Customer Support: Our team offers support via email, FAQ support site, SMS.
Users can manage vehicles
Images of the visit are shown *LPR locations only A map displays available locations
Account history of prior and active visits
View of some of the User Key Features
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 15 November, 2025
Multi Language Movilio is natively built for multilingual support. English and Spanish are both in the current dictionaries,
but
other
languages
will
be
included
in
the
future.
Every user has a default language associated with its account and could easily be switched.
The
starting
language
is
typically
English,
but
defined
by
the
country
where
the
location
is
set
up.
All
of
the
application,
messages,
and
interactions
are
displayed
in
the
user’s
preferred
language.
English
Spanish
Users can change their default preferred language with one click.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 16 November, 2025
Admin Features ● Locations: Add/Edit location data tagged to GPS coordinates and physical address.
Define
if
the
location
is
setup
as
QR
Code
or
License
Plate
location
● Rates: Associate parking rules that vary by time and parking use types ● Devices: Integration with devices like Gate openers, or License Plate readers to further automate
the
facility
● Discounts: Create discounts to distribute to specific users. Decide the number of coupons,
effective
time,
percentage
of
fixed
amount
deduction.
Validations
can
be
generated
individually
or
in
bulk
for
particular
events,
or
locations.
● Reporting: Comprehensive set of reporting capabilities with multiple filtering options. ○ Visits [By time of day, days of week, length of stay, transient vs subscriptions] ○ Live Utilization ○ Payments ○ Subscriptions ○ Users ○ Vehicles ● Exporting: Datasets can be exported to CSV files for manipulation is spreadsheet software.
City Users will have view access to other sections in the admin site. For example they can query
visits
by
location,
status,
or
even
search
for
a
particular
visit
by
license
plate
or
user.
Visits
view
in
the
admin
site
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 17 November, 2025
Validations Movilio provides a fully customizable validation
program.
Discounts
can
be
created
as
word
or
scannable
codes,
limit
their
quantity
available,
or
calculated
at
a
fixed
amount
or
a
percentage
of
the
full
fee.
We will be able to maintain current validation
programs
through
our
web
application.
All validations are applied digitally and verified automatically at exit using LPR recognition, eliminating
the
need
for
paper
tickets,
reducing
misuse,
and
ensuring
seamless
flow
during
peak
departures.
General
view
of
the
Admin
Panel
includes
summary
KPIs
and
charts
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 18 November, 2025
Payment Processing
Merchant of Record
Movilio will act as the Merchant of Record for all mobile payments. Funds seamlessly flow through
our
payment
network,
enabling
users
to
leverage
modern
credit
card
and
digital
payment
methods.
Transactions
are
securely
processed
through
the
gateway,
then
acquired
by
the
merchant
bank,
before
being
transferred
to
the
City’s
designated
bank
account.
This
automated
process
offers
settlement
options
on
a
daily,
weekly,
or
monthly
basis.
City +
End User Initiates visit and pays Parking Fee + End User Transaction Fee Movilio Process Payment through our Gateway partners Merchant Account receives payments
Merchant Account remits Parking Fee funds to the City’s bank account and End User Transaction Fee to movilio’s bank account Settlement Process Our process is adept at organizing and scheduling daily deposits to secure bank accounts promptly.
By
adhering
to
stringent
accounting
procedures,
we
prioritize
the
integrity
and
safety
of
financial
transactions
associated
with
parking
operations.
Our
commitment
to
meticulous
cash
management
not
only
ensures
transparency
and
accountability
but
also
contributes
to
the
overall
financial
health
and
stability
of
our
clients'
parking
ventures.
Security Movilio is able to serve as the Merchant of Record for online transactions. We adhere to the strictest
data
protection
policies
and
remain
PCI
compliant
with
our
Gateway
and
Banking
partners.
Movilio hosts its proprietary software in Amazon’s AWS servers. Our software is physically hosted
on
servers
located
in
Oregon.
AWS
supports
dozens
of
security
standards
and
compliance
certifications.
Movilio
adheres
to
AWS’s
security
recommendations
to
keep
the
cloud
application
compliant.
The
servers
are
highly
reliable
with
an
uptime
of
+99.9%.
Movilio maintains automated backups of all transactions, access events, and validations, ensuring
no
data
loss
and
full
operational
continuity
during
outages
or
network
interruption.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 19 November, 2025
Mobile Application Development and Maintenance
Application
Operation
Movilio will facilitate the creation of new locations, geo tagging of zones, rate management, QR
codes
generation,
and
all
setup
required
to
run
smoothly.
A
Client
Superuser
will
also
be
trained
and
will
have
the
ability
to
create
and
modify
these
locations
and
its
attributes.
The
admin
site
makes
it
very
easy
to
complete
this
process.
In
the
admin
panel,
locations
can
easily
be
set
up/managed
Application
Maintenance
Movilio is securely hosted on Amazon AWS servers located in the U.S. for both production and test
environments,
boasting
exceptionally
reliable
uptimes
exceeding
99.5%.
Our version release process is meticulously managed, typically executed after midnight and completed
within
minutes.
In
the
rare
event
of
a
release
failure,
Movilio
employs
a
swift
rollback
process,
ensuring
restoration
to
a
prior
software
version
within
10-15
minutes.
Movilio adopts a monthly release cadence for production deployments, ensuring the timely introduction
of
beneficial
features
for
all
users.
Prior
to
production
deployment,
updates
undergo
rigorous
testing
in
a
dedicated
development
environment.
Additionally,
bug
fixes,
minor
alterations,
or
emergency
releases
are
promptly
approved
and
seamlessly
integrated
into
production
to
maintain
uninterrupted
application
functionality.
City staff members and end users are encouraged to provide feedback aimed at enhancing the
application's
usability
and
effectiveness.
Feedback
is
carefully
prioritized
and
incorporated
into
future
releases
to
continually
enhance
user
experience.
Furthermore,
general
improvements
are
developed
and
implemented
at
no
cost
to
the
City,
reflecting
our
commitment
to
ongoing
enhancement
and
support.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 20 November, 2025
Signage Movilio will propose, design, and install signage to teach users on how to pay for parking, as well
as
inform
them
real
time
of
rates
in
place.
Registering with Movilio for the first time. Signs will be posted near the entrance and parking spaces in order for
users
to
register
with
movilio
the
first
time
they
come
to
this
parking
lot.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 21 November, 2025
4.3.4 Staffing & On-Site Presence Movilio will staff the facility with trained personnel responsible for: ● Daily operational walkthroughs ● Equipment inspections ● Janitorial duties as defined ● Customer service response ● Support for events or peak periods Staff schedules are designed to optimize presence during known activity
periods
while
leveraging
remote
management
tools
to
reduce
unnecessary
labor
cost.
We acknowledge that the garage is currently closed during non attended
hours.
We
recommend
that
we
keep
the
garage
open
24/7.
By
removing
outdated
equipment,
our
License
Plate
Readers
are
able
to
read
and
capture
revenue
even
when
the
facility
is
not
staffed.
Our
technology
solution
would
be
able
to
generate
revenue
without
disrupting
flow
even
if
not
attended.
We still propose staff as we truly see them as ambassadors providing
a
hospitality-grade
service,
actively
greeting
visitors,
supporting
downtown
vibrancy,
and
ensuring
a
welcoming
environment
for
the
people
in
the
City.
Staff
focuses
on
hospitality
and
community
presence—not
equipment
troubleshooting,
as
the
system
operates
autonomously.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 22 November, 2025
4.3.5 Training, Onboarding & Employee Retention Movilio’s training and onboarding program is modeled after our successful deployments in structured
public
garages,
including
high-volume
facilities
with
mixed
transient
and
event
activity.
Every
team
member
is
trained
not
only
to
operate
within
a
parking
environment,
but
to
act
as
an
ambassador
of
the
downtown
experience.
Structured Onboarding Program ● New hires undergo orientation covering customer interaction standards, mobile workflows,
safety
expectations,
reporting
protocols,
and
escalation
guidelines.
● Each employee receives hands-on field training at the garage, shadowing senior Movilio
staff
to
learn
daily
walkthroughs,
incident
documentation,
visitor
assistance,
and
baseline
maintenance
tasks.
● Movilio trains personnel on “technology-assisted operations,” ensuring employees understand
that
our
system
handles
the
mechanical
workload
(access
control,
validations,
revenue
logging),
freeing
them
to
focus
on
service
and
ambassador
duties.
Customer Service & Ambassador Training ● Staff are trained in positive engagement, conflict resolution, speaking with clarity in both
languages,
and
assisting
visitors
from
nearby
amenities
(for
example
Maya
Cinemas,
Steinbeck
Center,
downtown
restaurants).
● Movilio uniquely emphasizes “front-of-house presence”—employees are trained to be visible,
welcoming,
and
approachable,
not
tucked
away
managing
equipment.
Retention & Employee Satisfaction Movilio’s small-team model and high-touch operational support result in unusually low turnover
in
its
operations
because:
● Staff work with modern, reliable technology, not failing equipment. ● In the absence of outdated PARC equipment, most customer interactions are positive, not
confrontational.
● Employees feel ownership over a clean, predictable, well-managed facility. ● Small team size and high-touch management lead to meaningful support. Our team serving AISD, for example, has had zero turnover in over a year of operations, a reflection
of
morale,
stability,
and
pride
in
the
environment—not
dependent
on
referencing
AISD
directly,
but
demonstrating
the
consistency
of
our
approach
across
locations.
Movilio’s high employee satisfaction contributes directly to customer satisfaction, reducing turnover
and
ensuring
consistent
service.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 23 November, 2025
4.4 Customer Service & Issue Resolution Even in automated environments, customer service remains essential. Movilio provides: ● Dedicated support line for parking inquiries ● Automated ticket lookup via license plate ● Remote validation / intervention through our admin portal ● 24/7 escalation support for critical issues If the City elects optional enforcement support, customer service metrics typically improve significantly
because
compliance
is
consistent
and
predictable.
4.5 Revenue Assurance & Audit Controls Movilio replaces traditional cash-based audits with a fully automated, digital reconciliation workflow,
eliminating
the
high-risk,
high-variance
processes
used
in
cash
operations.
Key controls include: ● Daily automated reconciliation between payment gateway and Movilio’s platform ● Real-time reporting of all sessions, payments, adjustments, and validations ● License plate–based transactional audit trail with timestamps ● Monthly audit package delivered to the City with: ○ Revenue summary ○ Variance analysis ○ Session-level detail ○ Tax reporting ○ Exception logs
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 24 November, 2025
4.6 Optional Enforcement & Compliance Enhancement While not explicitly requested by the City, Movilio recommends consideration of an optional citation
and
enforcement
program
aligned
with
industry
best
practices.
This
program
would
be
a
free
add
on
to
the
city,
and
could
be
performed
by
our
on-site
parking
attendants.
Experience dictates that 2 in 10 users will opt not to pay for
parking
in
a
newly
introduced
paid
parking
program.
Enforcement is recommended to encourage user
adoption,
payment
and
registration.
Our enforcement agents carry a mobile phone device and
a
portable
printer
to
perform
their
duties.
As
they
follow
their
route,
agents
will
identify
license
plates
of
parked
vehicles
and
the
system
will
cross-reference
them
with
a
database
of
authorized
or
paid
parkers.
If
the
vehicle
is
in
violation,
a
parking
ticket
will
be
printed
and
placed
in
the
vehicle’s
dashboard.
We utilize License Plate Reading technologies to expedite the license plate capture process, allowing
our
officers
to
enforce
20%
faster,
and
eliminate
manual
data
entry
mistakes,
resulting
in
improved
capture
rate.
We are able to mount LPR cameras into scooters, or golf carts to expedite enforcement reading
speeds.
While we are able to send violation notices to the mail, vehicle drivers are more likely to pay a fine
if
the
violation
is
physically
displayed
in
the
vehicle’s
dashboard.
Many
times
the
vehicle
owner
is
not
who
was
driving
the
vehicle.
Sending
letters
is
slightly
more
effective
from
a
citation
generation
standpoint,
but
far
less
in
revenue
collection.
For
this
reason
we
recommend
choosing
a
provider
that
is
able
to
violations
and
physically
place
them
on
the
vehicle’s
dashboard.
Benefits include: ● Improved compliance ● Reduced leakage ● Increased turnover of premium spaces ● Enhanced safety perception ● Higher overall revenue Monterey Street Parking Garage Operation City of Salinas Request for Proposal 25 November, 2025
4.7 Communication & Coordination with the City Movilio emphasizes open communication as a core operating value. We propose: ● Weekly or bi-weekly operational check-ins ● Monthly financial review meeting ● Quarterly strategic review ● 24/7 escalation structure Reporting delivered to the City will include: ● Revenue summary ● Occupancy/utilization ● Trends & anomalies ● Equipment uptime logs ● Incident log ● SLA performance
4.8 Transition Plan Since Movilio is assuming operations from another operator, we will deploy a structured 4-phase
transition
model
similar
to
those
used
successfully
with
other
municipal
clients.
Movilio’s
transition
approach
is
structured
but
flexible
enough
to
respond
to
unexpected
challenges.
With
City
approval
by
December
8,
Movilio
will
fully
complete
the
transition
and
modernization
before
January
1,
2026
.
1. Due Diligence & Planning ● Facility walkthroughs ● Stakeholder meetings ● Staff interviews ● Operational data review 2. Operational Setup ● System configuration ● Employee onboarding ● Communication protocols ● Equipment inspection and testing 3. Go-Live Execution ● Soft launch ● Real-time monitoring ● Customer communication support 4. Post-Launch Optimization ● SLA verification ● Weekly improvements ● Final transition audit
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 26 November, 2025
4.9 Maintenance & Facility Care Plan A clean, safe, and well-maintained garage is critical to both customer perception and asset preservation.
Movilio
uses
a
structured,
time-based
program
to
ensure
the
facility
remains
in
excellent
condition
year-round.
Item
Daily Weekly Monthly Quarterly Yearly As Needed
Remove debris & trash all levels x Deep cleaning stairwells, scrubbing x Blower or sweep pass on all floors x Hazard Identification & Response Priority Protocol x x
Power Washing / Oil Treatments x x Inspect/Report maintenance items x Revenue Control Equipment R&M x Garage Cleaning & Porter Activities x Stairwell Cleaning x Light Bulb Replacement x Light Fixture Repair & Replacement x Light Fixture Dusting x Pipe Dusting & Cleaning x Painting x Outdoor Parking Signage Maintenance x x
Indoor Parking Signage Maintenance
x x
Internet Service x Phone Service x Response Commitments Movilio commits to the following service levels: ● 24 hours – Minor cosmetic repairs, signage, paint, trash overflow ● 48 hours – Nonurgent facility needs, patching, minor replacements ● Immediate same-day action – Any hazard involving safety or ADA accessibility This structured approach ensures the garage remains welcoming, clean, and safe for all users.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 27 November, 2025
4.10 Service Level Agreements (SLAs) Movilio proposes measurable SLAs to provide transparent structure: Operational Performance ● Daily inspections logged digitally – 100% completion ● Response to critical issues (equipment failure, access problem) – within 1 hour ● Customer support resolution – within 24 hours ● Monthly reporting delivered – by the 15th of each month Equipment Uptime ● Payment system uptime – > 99% ● LPR/Camera uptime – > 98% Cleaning Performance ● Daily litter removal – 100% ● Glass cleaning – daily ● Janitorial office/booth – daily Transition SLAs ● Transition plan delivered within 3 days of award ● Full go-live within a mutually agreed schedule. On time, and on budget.
4.11 Conclusion Movilio’s Work Plan reflects a modern, scalable, and high-accountability approach tailored to the
City
of
Salinas.
Our
model
simplifies
operations,
strengthens
revenue
integrity,
enhances
customer
satisfaction,
and
ensures
the
facilities
remain
clean,
safe,
and
professionally
managed.
We combine the structure of traditional parking operators with technology-forward capabilities
that
reduce
cost,
improve
accuracy,
and
attract
today’s
users.
Movilio is confident we can deliver a superior operational experience for the City and its residents.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 28 November, 2025
Chapter 5 - Proposed Innovations Movilio’s operating model is centered on modern, efficient, and user-friendly parking management
practices
that
significantly
reduce
operating
costs
while
improving
customer
experience,
transparency,
and
reliability.
Many
of
the
innovations
proposed
in
this
RFP
have
been
successfully
deployed
in
public
garages,
university
campuses,
and
high-volume
mixed-use
facilities,
demonstrating
measurable
improvements
in
access
control,
revenue
integrity,
user
satisfaction,
and
operational
efficiency.
This chapter summarizes the innovations within Movilio’s approach that provide substantial benefit
to
the
City
of
Salinas.
5.1 Ticketless, License-Plate–Based Access and Payment System Movilio’s modernized access model eliminates mechanical ticket dispensers, printers, encoders,
and
service-heavy
PARCS
devices.
Instead,
LPR
cameras
and
cloud-hosted
workflows
automate
the
entire
entry
and
exit
process.
Key benefits: ● Zero capital cost to the City – Movilio installs all equipment and software. ● No ticket jams or gate malfunctions, dramatically reducing downtime. ● Real-time visibility into every entry, exit, and visit record. ● Improved customer flow, especially during peak traffic from Maya Cinemas and special
events.
● Supports validated parking, merchant discounts, and time-based rules without physical
tickets.
This model delivers a modern parking experience and aligns the Monterey Street Garage with leading
municipal
best
practices
nationwide.
5.2 Integrated Validations, Merchant Support & Digital Incentives Downtown businesses thrive when parking is simple and predictable. Movilio’s platform includes
a
flexible
digital
validation
engine
that
allows
merchants,
theaters,
and
institutions
to
issue
–
via
app,
code,
or
QR
–
time-based
or
percentage-based
validations.
Innovative elements: ● No hardware, stamping units, or cashier interaction required ● Real-time configuration for City staff ● Data on usage, merchant participation, and customer patterns ● Ability to support event-specific codes, e.g., museum nights, holiday markets, theater events
● All validations are digitally traceable, and accounted for This creates a stronger partnership between the garage and downtown economic activity.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 29 November, 2025
5.3 Full Bilingual Operations & User Experience Reflecting Salinas’ community, Movilio’s operations and technology are fully bilingual (English/Spanish),
including:
● App interface ● Receipts ● Notifications and alerts ● Customer support ● Ambassador-level user assistance This is a unique innovation among parking operators and removes key barriers for residents and
visitors.
5.4 Embedded Customer Ambassadors, Not Traditional Attendants Movilio redefines the traditional “attendant” role. The proposed Ambassador model is designed
to
support
the
downtown
environment—not
just
the
equipment.
Ambassadors focus on: ● Wayfinding and visitor assistance ● Theater and museum guests ● Cleanliness and rapid issue identification ● Hospitality-focused customer engagement ● Support for validations and first-time users ● Light maintenance and garage appearance This shift from “parking attendants” to “customer ambassadors” improves the user experience
and
reinforces
the
City’s
renewal
goals
for
the
downtown
district.
5.5 Real-Time Operational Dashboards & Automated Revenue Controls Movilio’s platform includes an advanced analytics layer that provides the City with continuous
visibility
into:
● Revenue ● Visit counts ● Occupancy ● Validation utilization ● Equipment status ● Trends and seasonality Automated reconciliation ensures accuracy without requiring cash handling or manual reporting.
Movilio’s
accuracy-first
model
reduces
leakage,
prevents
billing
errors,
and
delivers
100%
digital
transparency.
5.6 Consumer-Protective Payment Design Movilio built its system around fairness and predictability: ● Users see their fee in the app before paying. ● No hidden fees; convenience fee structure is transparent. ● Validations automatically apply before checkout. ● Receipts are delivered instantly to users. This improves customer trust, reduces disputes, and aligns with public-sector accountability standards.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 30 November, 2025
5.7 Optional Enforcement Module to Improve Compliance & Reduce Leakage Although enforcement is not requested in this RFP, Movilio can provide an optional modern enforcement
module
supported
by
LPR-based
detection
and
staff-issued
warnings
or
citations.
Benefits to the City: ● Prevents nonpayment and improves compliance ● Provides detailed logs for transparency ● Minimizes operational leakage ● Offers policy flexibility (warnings, graduated penalties, time-based rules) This optional enhancement positions the City to scale enforcement only if desired.
5.8 Predictive Maintenance Scheduling (Innovative Maintenance Model) Movilio integrates maintenance into daily workflows and uses a structured digital checklist tied
to
visit
volume
and
equipment
alerts.
The
maintenance
program
includes:
● Daily, weekly, monthly, and quarterly schedules ● Image-based inspections stored in the dashboard ● Automated alerts for LPR or network issues ● Maintenance SLA commitments ● Rapid response timelines (e.g., 2 hours for operational-impacting issues) This predictive model prevents deterioration rather than reacting to it, extending the useful life
of
City
assets.
5.9 High-Volume Event Management Capability Using lessons learned from theaters, schools, and public venues, Movilio has developed streamlined
event
protocols:
● Automatic surge processing ● Ambassador positioning for exit flow ● Real-time monitoring of traffic build-up ● Ability to pre-register attendees or issue pre-event validations ● Quick post-event cleanup workflow This allows the garage to efficiently serve high volume windows for Maya Cinemas and any future
downtown
events.
5.10 Digital Compliance, Reporting, and Auditing Movilio’s cloud platform automatically compiles: ● Audit logs ● Transaction-level history ● Reconciliation summaries ● System uptime metrics ● Staff logs and completion of daily checklists This reduces the administrative burden on City staff and ensures consistent compliance with municipal
standards.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 31 November, 2025
Innovations Summary Movilio’s proposed innovations provide Salinas with: ● A modern, fully digital, ticketless access system ● Dramatically reduced cost of operations ● Improved customer satisfaction through ambassadors and bilingual service ● Transparent real-time data for the City ● Stronger integration with downtown merchants and cultural institutions ● Predictive maintenance and accurate revenue control ● Optional enforcement tools to reduce leakage These innovations collectively modernize the Monterey Street Parking Garage, increase operational
reliability,
and
create
a
more
welcoming
experience
for
residents,
workers,
and
visitors.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 32 November, 2025
Chapter 6 - Project Staffing
6.1 Overview of Project Staffing Approach Movilio proposes a streamlined, high-touch staffing model designed to deliver consistent service,
rapid
issue
resolution,
and
strong
alignment
with
City
expectations.
Our
approach
combines:
● On-site dedicated personnel for daily operations and customer service ● Regional leadership for oversight, quality control, and compliance ● Centralized support teams for technology, reporting, and user assistance Movilio’s leadership will remain directly engaged throughout the contract term, ensuring that service
standards,
modernization
goals,
operational
improvements,
and
customer
experience
expectations
are
consistently
met.
Movilio will first interview the incumbent employees to determine whether they meet Movilio’s operational,
customer
service,
and
reliability
standards.
Where
incumbent
staff
demonstrate
strong
performance
and
fit,
Movilio
will
extend
offers
to
ensure
continuity
of
service
and
preserve
institutional
knowledge.
Any
remaining
positions
will
be
filled
through
Movilio’s
established
hiring,
background
screening,
and
onboarding
process.
Movilio acknowledges that key personnel are a critical evaluation factor and commits that no changes
to
the
Project
Executive
or
Implementation
Director
will
be
made
without
prior
written
approval
from
the
City.
This staffing plan provides the City with a balanced combination of on-site presence, executive
accountability,
and
industry-leading
technical
support,
ensuring
reliable
operations
from
Day
One
through
the
full
duration
of
the
contract.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 33 November, 2025
6.2 Key Personnel Arturo Garza — Director of Operations & Project Executive Arturo Garza will serve as Project Executive and primary point
of
contact
for
the
City
of
Salinas.
Arturo
provides
executive
oversight,
strategic
leadership,
and
contract
compliance
across
all
aspects
of
the
Monterey
Street
Parking
Garage
operation.
A lifelong participant in the parking industry, Arturo brings deep
operational
experience
grounded
in
his
family’s
40-year
parking
enterprise.
From
early
roles
as
a
parking
attendant
through
later
responsibilities
in
PARCS
maintenance,
revenue
management,
and
facility
operations,
he
has
developed
a
comprehensive
understanding
of
parking
system
performance.
Arturo holds an MBA from Vanderbilt University with concentrations
in
Finance
and
Accounting.
Before
founding
Movilio
in
2019,
he
led
pricing,
operational
modeling,
and
financial
analysis
initiatives
within
the
supply-chain
and
logistics
sector.
His
cross-disciplinary
background
in
technology,
operations,
and
finance
ensures
disciplined
oversight,
reliable
reporting,
and
proactive
performance
management.
Responsibilities include: ● Executive oversight of all contract deliverables ● Coordination with City leadership ● Approval of staffing, SLAs, and operational standards ● Review of monthly reporting and quality assurance metrics ● Strategic enhancements to improve revenue, efficiency, and user experience Elizabeth Anthony — Implementation Director & Change Management Lead Elizabeth Anthony will serve as Implementation Director and will
oversee
the
transition
phase,
onboarding,
training,
and
coordination
with
City
departments
and
vendor
partners.
Elizabeth holds an MBA from Vanderbilt University and brings more
than
ten
years
of
experience
in
consulting,
organizational
change
management,
and
complex
project
implementations.
As
a
former
consultant
overseeing
cross-functional
deployments,
she
specializes
in
stakeholder
alignment,
risk
mitigation,
user
adoption,
and
process
design.
Elizabeth has significant experience working with
public-sector
clients
and
understands
the
communications,
transparency,
and
documentation
expectations
required
to
deliver
a
smooth,
predictable
transition.
Responsibilities include: ● Lead for all transition and go-live activities ● Coordination with City staff and any incumbent vendors ● Management of schedules, milestones, training, and onboarding ● Oversight of issue tracking, risk management, and change control ● Documentation of SOPs, workflows, and training materials Monterey Street Parking Garage Operation City of Salinas Request for Proposal 34 November, 2025
On-Site Team (Dedicated Full-Time Staff) Movilio will staff the garage with a dedicated on-site team comprised of: Parking Supervisor (Full Time) ● Daily operational oversight ● Customer service leadership ● Maintenance coordination ● Reporting and incident documentation ● Liaison to City staff and regional leadership Parking Ambassador (Full Time) ● Frontline customer service ● Walkthroughs, cleanliness monitoring, and light facility care ● Assistance for visitors, including patrons of nearby businesses and entertainment venues
● Support during peak times and events Movilio emphasizes employee retention as a core strength. Our teams at other structured facilities
have
demonstrated
exceptional
stability,
with
strong
morale
and
minimal
turnover
in
the
past
year.
We
attribute
this
to:
● Modern, reliable technology that prevents employee frustration ● Clear expectations and supportive supervision ● A customer-focused role that allows staff to feel successful and appreciated ● A positive work environment where employees receive compliments—not complaints This stability translates directly into better service and lower training costs for the City.
6.3 Centralized Support Team (Included) Movilio’s local staff are backed by highly specialized in-house teams with no additional cost to
the
City:
● Technical Support Team — 24/7 uptime monitoring, LPR diagnostics, telemetry, alerts ● Customer Support Team — User assistance, receipts, payments, validations, account help
● Software Engineering Team — Platform updates, automation, integrations, reporting enhancements
● Audit & Compliance Team — Automated reconciliation, variance detection, pattern analysis,
QA
reviews
These centralized resources allow the small on-site team to focus solely on delivering a superior
customer
experience
and
maintaining
a
clean,
well-run
facility.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 35 November, 2025
6.4 Project Team Organizational Chart
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 36 November, 2025
Chapter 7 - Proposal Exceptions Movilio LLC respectfully submits this proposal with no exceptions to the City of Salinas’ Request
for
Proposals,
including
all
conditions,
requirements,
specifications,
and
contract
terms
outlined
in:
● Attachment C – Sample Agreement for Services ● All associated RFP instructions, exhibits, and compliance requirements Movilio affirms that it has reviewed and accepts all provisions as written. No modifications, clarifications, additions, or deletions are requested at this time. By submitting without exceptions, Movilio confirms that: ● All contractual requirements can be performed as specified ● All operational, technical, and administrative obligations are fully acceptable ● No terms require further negotiation Movilio is prepared to proceed under the City’s standard agreement format and timelines upon
award.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 37 November, 2025
Chapter 8 - Proposal Costs Sheet and Rates The proposed budget reflects a complete, turnkey parking management operation that includes
all
expenses
necessary
to
successfully
operate
the
Monterey
Street
Parking
Garage.
Movilio
proposes
to
perform
all
services
on
an
annual
not-to-exceed
amount,
invoiced
monthly
after
services
are
rendered,
in
compliance
with
the
City’s
no-advance-payment
requirement.
Fees paid by the City
Fees paid by the Users End User Fee 45 cents charged to the end user per transaction. In order to recoup our platform expenses, we propose a fee to the end user. This is not a cost to
the
City.
The
end
user
pays
a
platform
fee
on
top
of
parking
fees.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 38 November, 2025
ATTACHMENT A - Proposer’s Information Form
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 39 November, 2025
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 40 November, 2025
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 41 November, 2025
MINORITY OWNED BUSINESS Movilio LLC is a certified Minority-Owned Business in the State of Tennessee , and we take pride
in
contributing
to
supplier
diversity
and
equitable
economic
participation
within
the
communities
we
serve.
We
thank
the
City
of
Salinas
for
the
opportunity
to
compete
for
this
contract
and
for
its
consideration
of
our
proposal.
Movilio
is
committed
to
being
a
responsive,
high-performing,
and
collaborative
partner
to
the
City.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 42 November, 2025