Prepared For: Jenny Davila
November 21st, 2025
PROPOSAL FOR PARKING
MANAGEMENT & OPERATION OF
MONTEREY STREET
PARKING GARAGE
City of Salinas, Public
Works Department
INSERT IMAGE HERE
12 Attachment A
Proposer’s Information Form
PROPOSER (Please Print):
N
ame: ________________________________________________________________ A
ddress: ________________________________________________________________ ________________________________________________________________
T
elephone: ________________________ Email:
______________________________
C
ontact Person, Title, Email, and telephone: _________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
Proposer, if selected, intends to carry on the business as (check one):
I
ndividual Joint Venture
P
artnership
C
orporation
W
hen incorporated? ____________________
I
n what state? ____________________
W
hen authorized to do business in California? ________________ O
ther (explain): _________________________________________________________ ADDE
NDA
To assure that all Proposers have received each addendum, check the appropriate box(es) below.
Failure to acknowledge receipt of an addendum/addenda may be considered an irregularity in the Proposal:
A
ddendum number(s) received: 1; 2; 3; 4; 5; 6;
Or
__________No Addendum/Addenda were received (check and initial).
Parking Concedpts, Inc.
90 new Montgomery Street, Suite 201
San Francisco, CA 94105
[email protected]
Jeff Spicker, Director Nor. California
(415)314-2848 [email protected]
(415)553-6883
1974
California
1974
x
13 PR
OPOSER’S SIGNATURE
No proposal shall be accepted which has not been signed in ink in the appropriate space below:
14 A
TTACHMENT A – PROPOSER INFORMATION CONTINUED…
1. I
f Proposer is INDIVIDUAL, sign here:
D
ate: ___________________ _________________________________________ Proposer’s Signature
_________________________________________
Proposer’s typed name and title
2. I
f Proposer is a PARTNERSHIP or JOINT VENTURE; at least two (2) Partners shall sign here:
______________________________________________________
P
artnership or Joint Venture Name (type or print)
D
ate: ___________________ _________________________________________ Member of the Partnership or Joint Venture Signature
D
ate: ___________________ _________________________________________ Member of the Partnership or Joint Venture Signature
3. I
f Proposer is a CORPORATION, the duly authorized officer shall sign as follows:
The under
signed certify that he/she is respectively:
__________________________________________ and ______________ __________
Signature Title
O
f the corporation named below; that they are designated to sign the Proposal Cost Form by resolution (attach a certified copy, with corporate seal, if applicable, notarized as to its authenticity or Secretary’s certificate of authorization) for and on behalf of the below named CORPORATION, and that they are authorized to execute same for and on behalf of said CORPORATION.
C
orporation Name (type or print):
B
y: ___________________________________________ Date: __________________ T
itle: _______________________________________________
Director, Northern California
11/17/2025
Director, Northern California
Dear Selection Committee,
Parking Concepts, Inc. (PCI) is pleased to present this proposal to the City of Salinas for the professional management and modernization of the Monterey Street Garage. As a long-standing provider of parking management solutions to public agencies across California, PCI brings extensive expertise, proven operational practices, and advanced technology capable of elevating the customer experience while reducing operational costs and equipment failures.
1. O
verview of PCI’s Approach
Our proposal emphasizes simplicity, modernization, and value. We focus on implementing a digital parking experience that leverages the garage’s existing infrastructure while introducing PCI’s state-of-the-art technology: BREEZE® Tap-In/Tap-Out Ticketless Parking. This approach delivers the functionality and feel of a full equipment replacement, but at a fraction of the cost.
Rather than replacing the entire PARCS system, PCI integrates directly into the existing Amano equipment, gates, and infrastructure, minimizing capital expenditure and operational downtime. The entry and exit lanes will be refreshed with new signage and paint, dramatically improving the facility’s appearance and customer perception.
2. Key Features of the Proposed System
BREEZE® Tap-In/Tap-Out Technology
• Customers simply tap a credit card or scan a posted QR code with their smartphone to enter. • No app download is required (though an optional, white-labeled app is available). • The same method is used at exit.
• Parkers who scan to enter receive an eTicket via SMS for payment before exit or may scan at the exit device to pay then. • Parkers using credit card or mobile wallet for entry may retrieve their eTicket via a posted QR code, linking their phone to that method of payment.
• Validations are quick and easy: a validator device allows scanning the QR code or tapping the same credit card used for entry.
• Cash payments remain available at the cashier booth.
Technology Expansion Options
At project launch, or anytime thereafter, the City may add:
• New pedestals and gate equipment (upgrading aesthetics and reliability) • License Plate Recognition (LPR) to enable automated exit for fully paid or validated parkers • Ability to shift to express operations (automatic entry start, open gates) or fully gateless mode while retaining PCI’s unique option to still pay at exit or by cash.
3. Monthly Parking Integration
PCI will provide a robust monthly parking portal that integrates in near real time with the garage access system. Features include:
PROPOSAL
SUMMARY
November 21st, 2025
Re: Parking Management of Monterey Street Garage
CLICK TO LEARN MORE ABOUT BREEZE
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 5 • Online account management
• Real-time access authorization
• Automated billing
• Full administrative controls and reporting
Should the City elect to use a third-party platform, PCI will integrate via API to ensure seamless monthly parker access.
4. Financial Summary
Our modernization solution is intentionally cost-effective:
• Capital cost: $5,000 (parts & labor for system installation), amortizable over the contract term • Optional upgrades: $8,000–$50,000 for new pedestals, gates, and/or LPR • Per-ticket convenience fee: $0.99 retained by PCI (paid by the parker) This approach dramatically reduces equipment replacement costs while improving system reliability and customer experience.
5. Operational Benefits
PCI’s proposal delivers a modern, flexible, and revenue-positive parking operation. Benefits include:
• Replacement of failing equipment with reliable, leading-edge technology • Lower capital investment than full PARCS replacement
• Ability for customers to pay with credit card, smartphone, SMS eTicket, or cash • Seamless digital validations and monthly parker management • Reduced staffing needs through automation
• Greater oversight and improved customer service with an on-site, working PCI manager • Significant potential for increased revenue through improved accuracy, system uptime, transparency, and PCI’s proven management practices
PCI currently serves a broad portfolio of municipalities in California and across the U.S. We encourage the City of Salinas to contact our clients to learn more about our culture, service style, and what distinguishes PCI from competitors.
PCI looks forward to partnering with the City to deliver a managed, creative, and scalable parking solution for the Monterey Street Garage. Thank you for your thoughtful consideration.
Sincerely,
Jeff Spicker
Director, Northern California
Relevant experience & locations within your vicinity
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 6 CLICK TO LEARN MORE ABOUT BREEZE
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 7 CONTACTS
On behalf of the entire Parking Concepts team,
we look forward to speaking with you further
about this opportunity. We hope that we've
outlined and clearly defined our distinct approach
and that it coincides with your expectations.
Please know that we are always here to help and
look forward to working with you. Should you
have any questions in the meantime, please do
not hesitate to contact us.
Victor Alistar
Vice President of
Northern California
(916)709-4580
[email protected]
Jeff Spicker
Director
Northern California
(415)314-2848
[email protected]
We’re genuinely excited for the opportunity to
partner with you, and we’re confident that our
approach will not only meet your goals but
elevate the entire project. Our team brings a
clear plan, proven expertise, and a commitment
to delivering measurable improvements.
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 8 OUR PROFILE &
QUALIFICATIONS
A HISTORY
OF LEADERSHIP
AT YOUR SERVICE
When it comes to providing you with the best management solutions: experience counts. Especially with parking. When you partner with PCI, you receive the support of our nationwide resources, delivered by a team of passionate, local service professionals. Our decades of experience, breadth of capabilities, and footprint have repeatedly and rightfully earned clients' trust. Look below and see how our company’s experience adds up in numbers:
Our service
solutions
Valet
Self-parking
Fixed shuttle & transportation services
Bell services
Door services
Concierge
PARCS
Facility maintenance
Enforcement
Consulting
1,500 3%
51+
250+
240+
National
Associates
Quarterly
turnover rate
Locations
in California
Years of Parking
Industry Experience –
Inception in 1974
Years of Senior Executive
Parking Experience24 14 7
Years average
executive tenure
Years average
associate tenure
Years average
management tenure
12 Mauchly Bldg I Irvine, CA, 92618. 949-753-7525. parkingconcepts.com 9 Location Presence
Partnership
1635 Divisadero Medical Center.
478 Stalls, Jupiter (Hub), Self Park
399 Fremont. 50 Stalls - Parkchirp - Self
Park - 24/7 7
2000 Post Street. 87 Stalls - Parkchirp,
Self Park - 24/7
555 12th Street, BREEZE Tap/Scan with
LPR, 240 Stalls
Market Square. 400 Stalls - Flash - Valet &
Valet Assist
675 Townsend. 266 Stalls – PCI Breeze–
Self Park & Valet Assist
150 Division Street
300 Stalls - PCI Breeze/T2 - Self Park
Broadway Plaza. 2,000 Stalls – SkiData –
Self Park
Commercial Parking (not limited to but include):
35+ Experience & locations within your vicinity
Allston Way Garage.
612 Stalls – Datapark (Hub) – Self Park
Ygnacio Center I, II & III
1,293 Stalls, TIBA, Self Park
Figure 1: Location Within Vicinity
PCI is committed to engaging in a long, productive partnership that benefits the visitors and tenants we serve.
Rest assured that we’re fully invested in supporting the long-term success of your property. Each element of our plan is custom-designed, including staffing models, and the team that will support you.
Additionally, we’ve developed a 90-day transition plan to ensure a smooth transfer to our service between the current operations and ourselves. More importantly, we've produced several solutions to ensure that every tenant and visitor immediately feels the positive impact of PCI.
Parking Concepts, Inc. (PCI) is a full-service parking and transportation company that was formed in 1974 to service the unique needs of California developers, asset managers and governmental entities. Today we service many of California’s most prestigious public-sector and high-profile commercial assets. Parking Concepts was founded and remains privately owned by Mr. Gil Barnett, one of the most respected names in the parking industry.
Parking Concepts expanded to the Bay Area in 2006 after winning contracts with the City of San Francisco (SFMTA). Then in early 2011, Parking Concepts expanded to Texas with the addition of Dallas Fort Worth (DFW) International Airport. Today, Parking Concepts is one of the most exciting and fastest growing parking operators in the nation. In recent years, PCI has been creating a buzz at industry trade shows. This buzz has not been through mergers and acquisitions, but through our organic growth and advanced technology solutions. During the COVID epidemic, while many fell on hard times, Parking Concepts expanded into 5 new states, bolstered our Airport Division, and officially launched a Municipal Services Division. Our recently launched BREEZE suite of technologies allows Parking Concepts to deliver nearly every conceivable parking solution to our clients based on their unique needs. Full blown PARCS may not always be needed. We invite you to visit 675 Townsend Street Garage (Zynga/Adobe) to see our recently installed ticketless technology for gated facilities. Then just one block away, visit 150 Division (Airbnb) to see our pay by App/QR code solution in action.
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 10 MISSION & VISION
Our company's management philosophy centers on empowering our team to provide exceptional service to our partners with unwavering integrity. We believe in putting employees first – treating them like family, equipping them with the tools they need to succeed, and holding them accountable.
This approach fosters a supportive and high-performing culture where employees feel valued and motivated.
By investing in our people and prioritizing integrity, we create an environment that drives superior service. We see this philosophy working by cultivating trust, encouraging collaboration, and ultimately strengthening both our internal culture and our external partnerships. It's a philosophy that builds loyalty, drives innovation, and sets us apart in the industry
OUR MISSION
Empowering our team to deliver superior service
to our partners with uncompromising integrity.
"Put employees first.
Good leaders take
care of their employees –
treat them like family,
give them the tools they
need to succeed,
and hold them accountable."
- Gill Barnett, CEO & Founder
To be the industry leading service provider for our
partners, led by our culture, team, and technology.
OUR VISION
Pasadena Parking Operator Reportedly
Delivers $2.4 Million in Annual Savings
Through Garage Consolidation
Transportation Department reports on three-year performance of Parking Concepts Inc. as contract extension looms
Published on Monday, February 24, 2025 | 6:01 am
The City achieved significant cost reductions by consolidating its eight public parking garages in the Civic Center and Old Pasadena areas under a single operator, according to the city’s Department of Transportation.
In a report for the Municipal Services Committee on Tuesday, Transportation Director Joaquin T. Siques will explain how Parking Concepts Inc., which began managing all City garages in February 2022, has been able to deliver average yearly savings of $2.4 million.
33 ATTACHMENT D – SAMPLE TABLE FORMAT
QUALIFICATIONS OF FIRM RELATIVE TO CITY’S NEEDS
Project Name Client Description of work
performed
Total Project Cost Percentage of work
firm was
responsible for
100%
Period work
was completed
3 Days
Client Contact
Information
Did your firm meet the project schedule (Circle One): Yes Give a brief statement of the firm’s adherence to the schedule and budget for the project:
Did your firm meet the project schedule (Circle One): Yes Give a brief statement of the firm’s adherence to the schedule and budget for the project:
Did your firm meet the project schedule (Circle One): Yes G
ive a brief statement of the firm’s adherence to the schedule and budget for the project:
Give a brief statement of the firm’s adherence to the schedule and budget for the project:
*Include name, title, and phone number
675 Townsend
San Francisco
De Anza Properties BREEZE installation $10,000
Parking Concepts proposed and installed BREEZE ticketless solution. LPR and other upgrades were added after the initial installation. 555 12th Street Harvest Properties Remove & Install BREEZE $21,500 100% 3 Days Ally Fitzmaurice (510)830-1753
[email protected]
Layla Barnes
(415)431-7368
[email protected]
Parking Concepts removed the existing Datapark system and installed BREEZE ticketless solution with License Plate Recognition (LPR) 601 Marshall
Redwood City
Dostart Ops & Managment 100% Continuous Gloria Arredondo (650)322-0737
[email protected]
$150k Annual Budget
Parking Concepts took over the operations of this downtown Classs A project in April 2025 and has since been awarded additional contracts by the owner. 1635 Divisadero
Medical Center
San Francisco
Did your firm meet the project schedule (Circle One): Yes Tusker Corporation Ops & Management 100% 18+ years Joseph Reyff (415)441-5408
[email protected]
$1.9 Gross Sales
$286,000 Expenses
Parking Concepts has been managing this busy medical center garage for more than 18 years, multiple PARCS installations.
WORK PLAN
November 17th 202
Re: Parking Management of Monterey Street Garage
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 13 Chapter 4 – Work Plan Parking Concepts, Inc. (PCI) presents the following Work Plan to demonstrate our understanding of the City of Salinas’ objectives for the Monterey Street Garage and our ability to deliver a modern, efficient, and customer-focused parking operation. This plan details the major tasks, subtasks, staffing model, operational processes, and performance oversight that will ensure a high-quality parking experience for residents, employees, and visitors.
PCI’s objectives align with the City’s goals:
• Implement reliable, modern parking technology
• Improve customer service and reduce operational friction • Strengthen revenue control and accountability
• Maintain a safe, clean, and efficiently managed facility • Reduce equipment failures and labor inefficiencies
• Ensure transparent, accurate reporting and communication Our proposed approach integrates operational best practices with industry-leading technology: most notably, PCI’s BREEZE® Tap- In/Tap-Out Ticketless System, and delivers a management structure centered on hands-on leadership and accountability.
4.1 Management Structure: Working Manager Model
PCI proposes operating the Monterey Street Garage under a Working Manager model, designed to maximize operational efficiency, enhance service delivery, and ensure continuity of oversight.
Role of the Working Manager
The Working Manager is responsible for all day-to-day functions of the facility, performing both supervisory and frontline duties.
Responsibilities include:
Administrative & Business Operations
• Monthly parking administration
• Billing, invoicing, and revenue reconciliation
• Scheduling, staff supervision, and training
• Inventory management for equipment and supplies
• Customer communication and service resolution
Operational & Field Functions
• Coverage of cashier, lane, and customer-service positions as needed • Routine inspection of equipment, cleanliness, and safety • Implementation and troubleshooting of digital parking systems • Coordination of maintenance or repair needs
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 14 Chapter 4 – Work Plan
This dual-role structure increases coverage, reduces costs, and ensures that management maintains a thorough and practical understanding of the facility’s daily operations.
Candidate Identification
PCI has identified Oscar Chavez, an existing employee and Supervisor, as an ideal candidate for Working Manager. Oscar is a Salinas resident and demonstrates the attributes necessary for success in this role, including:
• Reliability, dedication, and strong work ethic
• Mechanically skilled and technologically proficient
• Excellent communication skills
• Deep familiarity with the facility and community
Final appointment will occur only after full evaluation and with the City’s approval.
4.2 Key Staff and Organizational Support
On-Site Management
• Working Manager (Proposed): Oscar Chavez
Responsible for all day-to-day operations, administration, customer service, and system oversight.
Executive and Regional Support
• Victor Allistar – President, Northern California
Strategic oversight, executive support, and client relationship management. • Jeff Spicker – Director, Northern California
Frequent site engagement, operational leadership, and performance review. • Sertse Tesfaye – Director of Operations, Northern California Primary City liaison, direct oversight of the site manager, and escalation point for all operational or policy issues. • Joan Libre – Office Manager & Field Support, Northern California Specialist in PCI’s internal systems and controls; responsible for supporting the manager in reporting, auditing, systems training, and daily administrative functions.
4.3 Oversight and Quality Assurance
PCI will implement a multi-layered oversight structure to ensure accuracy, compliance, and consistent service delivery. Key oversight tasks include:
Daily Oversight (Working Manager & Operations Director) • Monitoring facility operations and staffing
• Validating system performance and resolving issues
• Ensuring timely responses to City inquiries and customer concerns November 17th 202
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 15 Chapter 4 – Work Plan
Weekly Oversight (Regional Director & Field Support)
• Review of revenue control systems
• Audit of reports, validations, and monthly parker status • Review of equipment performance and maintenance needs Monthly Oversight (Executive Team)
• Review of financial reports, revenue trends, and KPI performance • Review of staffing, customer feedback, and long-term operational improvements • Consultation with the City on policy or operational adjustments This layered system ensures that issues are addressed quickly and that the City is kept informed with accurate, actionable data.
4.4 Monthly Parking, Billing, and Invoicing Plan
A primary focus of our plan is eliminating friction in the customer experience and enhancing revenue control. PCI’s approach modernizes the City’s monthly parking program using the BREEZE® integrated system.
Challenges with Legacy Systems
Traditional PARCS systems create inefficiencies due to:
• Separate platforms for monthly sales and access credentials • Difficult or inconsistent auditing
• Untracked cards that lead to revenue loss
• Inefficient manual processes and customer confusion
PCI’s Modernized Solution
Under our plan:
1. All monthly parking sales occur through PCI’s online portal. o Customers can register, update vehicles, manage payments, and view receipts online.
2. The portal is connected in real time to the BREEZE access control system. o Only fully paid, valid parkers can enter the facility. o No manual credential activation or deactivation is required.
3. City-defined rules govern late payments, grace periods, and account status.
4. Automatic synchronization eliminates revenue leakage, unauthorized access, and manual credential errors.
5. The Working Manager oversees all monthly account reviews, customer assistance, and auditing.
This integrated approach produces a smoother customer experience, fewer operational burdens, and significantly improved revenue accountability.
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 16 Chapter 4 – Work Plan
4.5 Implementation Approach & Schedule
PCI’s implementation plan ensures rapid deployment with minimal disruption:
Startup Tasks
• Finalize staffing and City approval of manager
• Install BREEZE technology into existing Amano equipment • Refresh lane signage, paint, and entry aesthetics
• Configure monthly parking portal and payment integrations • Train staff on new equipment, customer service protocols, and validation tools Subtasks
• Testing and calibration of all equipment
• Inventory and evaluation of legacy hardware
• Establishing reporting templates and audit schedules
• Coordination with City on policies, validations, and communication strategies Schedule
PCI can fully implement the system and transition operations within 30–45 days from notice to proceed, depending on equipment lead times and City availability.
4.6 Understanding of the City’s Objectives
PCI’s Work Plan is built around the City of Salinas’ core goals:
• Reliable system performance
• Enhanced revenue control and transparency
• Improved customer experience
• Modern, flexible, efficient operations
• Reduced equipment failures and dependence on outdated hardware • Robust reporting and clear communication
PCI’s integrated technology and hands-on management model directly address each of these goals.
Conclusion
Through a blend of modern parking technology, dedicated local management, and proven operational practices, PCI will transform the Monterey Street Garage into a reliable, efficient, and customer-friendly facility. Our structured Work Plan ensures accountability, enhances service, and protects the City’s revenue. PCI is committed to working closely with the City of Salinas to deliver a best-in- class parking operation.
PROPOSED
INNOVATIONS
November 17th 202
Re: Parking Management of Monterey Street Garage
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 17 Chapter 5 – Proposed Innovations
Parking Concepts, Inc. (PCI) is committed to delivering modern, cost-effective, and customer-focused innovations that will significantly improve the operational efficiency and user experience at the Monterey Street Garage. The following technical and procedural innovations, many of which have been successfully deployed at other municipal facilities, represent a forward-thinking approach that aligns with the City of Salinas’ goals of reliability, modernization, and financial stewardship.
5.1 BREEZE® Digital Parking Platform
PCI’s BREEZE® suite replaces traditional legacy PARCS equipment with a flexible, fully digital access and payment platform at a fraction of the cost of a full system replacement. BREEZE is designed for cities seeking a modern, intuitive experience without the burden of high capital expenditures or complex hardware.
Retrofit Into Existing Amano Equipment
• BREEZE entry and exit modules are installed directly into the existing Amano housings. • New faceplates and modern graphics dramatically improve the appearance of the lanes. • Retrofit installation reduces cost, minimizes downtime, and extends the useful life of existing infrastructure.
Ticketless, Fully Digital Operation
• Converts the garage from a ticket-based system to a completely ticketless environment. • Reduces hardware dependence, eliminating moving parts prone to failure. • Decreases potential vandalism incidents, compact devices are less attractive targets and inexpensive to replace.
Low-Cost, Easily Replaceable Components
• Damaged lane units can be replaced in minutes.
• Spare units cost approximately $1,300, significantly lower than traditional PARCS hardware. • Replacement gates, pedestals, and LPR can be added at any time for seamless upgrades.
November 17th 202
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 18 Chapter 5 – Proposed Innovations
5.2 Optional Modern Hardware Upgrades
Should the City desire a fresh, modern appearance, PCI offers an optional upgrade path:
• New Sleek Pedestals: $13,000
• LPR System: Additional $8,000
• Four New Barrier Gates: $30,000
This modular approach allows the City to expand capabilities over time without major reinstallation
5.3 Enhanced Customer Experience (UX Design)
Option 1: Tap-In / Tap-Out
• Parkers tap a credit card or mobile wallet at entry and again at exit. • Supports tap, chip insert, and magnetic swipe.
• A receipt can be obtained by scanning posted QR codes. • QR scanning links the parker’s credit card with their phone, enabling automatic eTicket delivery and fast future transactions.
Option 2: Scan-to-Enter
• Parkers scan the posted QR code using their smartphone camera. • A simple “push for entry” command opens the gate.
• An eTicket is instantly issued via SMS for payment.
• At exit, parkers scan the posted QR code again to complete the transaction.
No mobile app is required, eliminating friction and improving accessibility for all users.
A full demonstration of these innovations is available under the BREEZE tab on PCI’s website.
5.4 Optional License Plate Recognition (LPR) Integration PCI’s LPR option significantly enhances speed, accuracy, and automation:
• Automatically opens exit gates for all paid/validated parkers and authorized monthly users. • Eliminates the need to present a card, QR code, or phone at exit. • When paired with BREEZE Express, the gates open automatically for all vehicles, providing a near-gateless experience while retaining the ability to pay at exit.
November 17th 202
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 19 5.5 Modern, Digital Validation Tools
PCI modernizes the validation process by eliminating manual stamps or paper chasers:
• Businesses and venues receive unique QR validation codes. • Parkers validate by scanning the business’s posted code. • For high-volume partners (e.g., the theater), PCI provides a countertop validation device, similar to a credit card terminal, that allows tap or scan validation.
• A confirmation text message ends ambiguity and improves customer communication.
These validations operate in real time and are fully tracked in the system’s audit trail.
5.6 Digital Monthly & Contract Parking Platform
To eliminate legacy system weaknesses, PCI provides a fully integrated digital portal for monthly and contracted parking.
Innovations in Monthly Parking
• Online sign-up, payment, and account management.
• Real-time system synchronization: only paid, valid users can access the garage. • Parkers may add/remove users, update vehicles, and manage payments independently. • The City retains full control over rules for late payments, grace periods, and credential policies. • The parker’s cell phone becomes their active credential, enabling immediate access once payment is made.
If the City prefers to use its existing portal, PCI will implement an API integration to maintain automation, integrity, and customer convenience.
5.7 Revenue Protection & Operational Controls
Strong Revenue Control
• Entry and exit require a validated credential (credit card, phone, QR, or LPR). • Eliminates pass-backs, unauthorized users, and unpaid accesses. • Digital audit trails ensure complete transparency.
Reduced Vandalism Risk
• Slimmer hardware units are less appealing to thieves. • No cash is stored in lane devices.
• Durable rectangular columns can be repainted or wrapped easily.
Chapter 5 – Proposed Innovations
November 17th 202
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 20 Lifecycle and Software Updates
• Base equipment delivers 10+ years of reliable service. • Software remains current with all upgrades included in the SaaS subscription.
5.8 Repair, Replacement & Operational Efficiency
Rapid Replacement Strategy
• PCI recommends keeping one spare BREEZE device on hand. • Faulty units can be swapped in minutes to prevent downtime. • Damaged units are shipped for repair or replaced immediately.
Gate Maintenance Simplified
• Gates will likely require routine repairs (industry-standard challenge). • PCI trains staff to replace gate arms and perform basic repairs in-house, reducing downtime and service calls.
Reallocation of Staffing Resources
With cashiering eliminated or reduced:
• Staff leave the cashier booth and actively walk the facility. • Increased presence reduces vandalism and misuse.
• Staff can assist customers directly, improving service and satisfaction.
Summary of Innovation Benefits to the City
PCI’s innovations provide the City of Salinas with:
• Modern digital parking at a fraction of traditional system replacement costs • Faster customer entry/exit and simplified payments
• Real-time validation and monthly parking control
• Stronger revenue protection and reduced leakage
• Lower maintenance and repair costs
• Scalable infrastructure adaptable for future needs
• A significantly improved customer experience
• Reduced vandalism and operational downtime
Chapter 5 – Proposed Innovations
Figure 2: Fee & Line-Item Overview
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 21 PROJECT
STAFFING
Chapter 6 – Project Staffing
Parking Concepts, Inc. (PCI) proposes a staffing plan designed to deliver efficient, responsive, and high-quality management of the Monterey Street Garage. Our staffing approach takes full advantage of the modern technology being introduced and focuses on accountability, customer service, and hands-on operational oversight.
Consistent with the City’s expectations, PCI identifies key project personnel by name, title, and responsibility. These indiv iduals have extensive experience supporting municipal parking programs and represent the core team responsible for the successful operati on of the facility.
6.1 Staffing Philosophy
PCI’s staffing model is rooted in the principles of efficiency, mobility, and proactive service. The implementation of the BREEZE® digital ticketless system reduces the need for static cashiering, enabling staff to operate as mobile, customer-facing ambassadors.
By empowering on-site personnel to manage the full range of daily tasks, from customer assistance to maintenance checks to revenue controls, we ensure a safe, welcoming, and well-managed facility while optimizing labor cost efficiency.
6.2 Working Manager Model
A cornerstone of PCI’s staffing plan is the Working Manager, an operational leader who performs both supervisory and frontline tasks to ensure comprehensive oversight of all daily activities.
Role and Responsibilities
The Working Manager will:
• Oversee all day-to-day operations of the Monterey Street Garage • Administer monthly parking and maintain revenue controls • Prepare and submit billing, invoices, and required reporting • Train, schedule, and supervise all personnel
• Respond to customer issues and assist with field operations • Perform equipment checks, coordinate repairs, and support technology systems • Maintain facility safety, cleanliness, and service standards • Coordinate with PCI regional leadership and City staff Proposed Working Manager: Oscar Chavez
PCI has identified Oscar Chavez, currently serving as Supervisor, as our proposed Working Manager for this engagement. Oscar is a Salinas resident with extensive knowledge of the facility and community. Throughout our evaluation, Oscar demonstrated the qualities we value in a manager: reliability, professionalism, technical skill, mechanical aptitude, strong communication, and integrity.
Oscar’s appointment will be finalized only after full evaluation and with the City’s approval, in accordance with the RFP’s requirements.
6.3 Proposed Staffing Schedule
PCI proposes a streamlined staffing model enabled by modernized, automated technology:
• One on-site employee present during all operating hours
PROJECT STAFFING
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 22 PROJECT
STAFFING
.
• Staff operate as mobile support personnel, not confined to a cashier booth • Responsibilities include customer service, facility monitoring, spot cleaning, validation support, and deterrence of vandalism and misuse
This approach ensures full coverage while significantly improving the customer experience and facility safety.
Name Title Responsibilities
Victor Allistar President, Northern California
Executive oversight, client
relations, strategic guidance, and
long-term planning.
Jeff Spicker Director, Northern California
Operational oversight, frequent site
engagement, training, performance
monitoring, and City
communication.
Sertse Tesfaye Director of Operations, Northern
California
Direct supervisor of site manager,
policy guidance, issue escalation,
and City liaison for daily
operational matters.
Joan Libre Office Manager & Field Support
Reporting, auditing, system
controls, administrative support,
training, and ensuring accuracy
and compliance.
6.4 Key Project Team Members
Executive & Regional Oversight
These personnel will actively support the Working Manager and ensure adherence to contract requirements, operational excellence, and rapid resolution of issues. 12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 23 Onsite Staffing
These personnel will actively support the Working Manager and ensure adherence to contract requirements, operational excellence, and rapid resolution of issues.
Name Title Responsibilities
Oscar Chavez (Proposed) Working Manager
Full daily operational responsibility,
staff coordination, customer
service, revenue controls,
equipment monitoring, reporting,
and facility oversight.
Various Supervisor
Weekend, vacation and on call
operational responsibility, staff
coordination, customer service,
revenue controls, equipment
monitoring, and facility oversight.
Various
Cashier(s)
Provide friendly, front-facing
customer support and accurate
cashiering services. Assist patrons
with navigating the garage, offer
clear, helpful directions. Maintain
active awareness of the facility to
support overall garage operations
and security..
Various
Floater & Heavy Maintenance Closing position focused on heavy garage maintenance and cleaning.
Figure 2: Fee & Line-Item Overview
None identified at this time.
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 24 PROPOSAL
EXCEPTIONS
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 25 PROPOSAL
COSTS & RATES
PCI proposes a monthly management fee of $1,000.
Adjusts annually 3%
Wages - Wages are highly competitive for today's labor market and current hiring conditions. It is our goal to maintain and hire consistent, well recognized, and long-term employees at your facility. Please see Staffing & Benefits spreadsheet for details. With the flexibility of a management agreement, staffing may be augmented at any time should the need arise.
Vacation Accrual – Our non-union vacation accrual is at 4%.
Payroll Overhead - (PR Tax & Workers Compensation Ins) – Our non – union combined payroll tax and workers compensation insurance cost (Payroll Overhead) is only 28.99%.
Health
& Welfare – Our 2024 plans are only $504 / month for eligible Full-Time associates who participate Payroll Processing – PCI’s fee is $26 / employee / month.
Uniforms
– Estimated at $35 / employee.
Communications/Internet – Estimated at $275 / month.
Signage – Estimated tickets and forms - $4,800 / one time. Replacement/repairs at cost.
Credit Card Processing Fees – TBD, Based on actual transaction volume (estimate 2.5 to 3.5% of related collections on average).
Breeze PARCS Platform – In Lane Devices and Installation $10,000 / one time.
PCI
-DSS & Equipment Rental – Paycom Terminal and Firewall $179 / month.
Supplies – Estimated Garage Cleaning & Office Supplies - $200 / month.
Power Sweeping Services – TBD.
Degreasing Services – TBD.
Tickets– $0 / month. Ticketless, digital receipts.
Banking
Fee – PCI Banking Experience - $65 / month.
Accounting Fee – Client statement at $250 / month.
Breeze Software Platform – (Software as a service SAS) $1,255 / month. Based on 145k fully validated tickets annually.
As you may be aware, the management fee is simply a single line item on your projection to be considered in evaluating the cost effectiveness of your operator. The following are other areas that should be evaluated very closely while reviewing our proposal (these are hidden profit centers for some of our competitors):
Relevant experience & locations within your vicinity
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com PCI proposes a monthly management fee of $1,000.
Adjusts annually 3%
Relevant experience & locations within your vicinity
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com
WE ARE HERE TO BE OF SERVICE TO YOU,
YOUR TEAM & YOUR VALUED PATRONS!
THANK YOU
For taking the time out of your busy
schedule to review our proposal
package.
We greatly appreciate this opportunity
and your kind consideration of our firm.
Please do not hesitate to reach out to us if
you have any questions, would like to
take a tour of any of our facilities, or
schedule a meeting.