Monterey Street Parking Garage Operation
• City of Salinas • November 21st 2025 •
Monterey Street Parking Garage Operation
Cover Letter | City of Salinas
Northern California
Regional Office
5901 Christie Ave
•Suite 202•
Emeryville, CA 94608
P: (510) 250-2052
F: (510) 345-3478
lazparking.com
1 COVER LETTER
November 21st 2025
City of Salinas
Ms. Jenny Davila
City of Salinas – Public Works Department
426 Work Street, Salinas, CA 93901
RE: Request for Proposal, Monterey Street Parking Garage Operation Dear Ms. Davila,
LAZ Parking is pleased to submit this proposal in response to the City of Salinas’ Request for Proposals for Monterey Street Parking Garage Operation. As the current operator of the Monterey Street Parking Garage and the City’s parking enforcement partner since 2016, LAZ understands the facility, the community it serves, and the City’s expectations for safe, reliable, and customer focused operations.
Our team has worked closely with City staff to support downtown vitality and provide a positive experience for Steinbeck Center visitors, Maya Cinema patrons, and the surrounding businesses. At Monterey Street, we have delivered consistent day to day opera tions, responsive customer service, and careful handling of revenues and reporting. This proposal builds on that history and outlines a seamless continuation of services that protects institutional knowledge and maintains continuity for the City and its customers.
The enclosed response presents a comprehensive, full service operating plan for the Monterey Street Parking Garage, including staffing and supervision, customer service, maintenance and inspections, revenue control, and coordination with City departments and vendors. We highlight a proven local management team, clear performance standards, and trained garage ambassadors who reflect the welcoming character of downtown Salinas. Our approach uses structured daily, weekly, and monthly inspections, documented wo rk orders, and transparent revenue reconciliation to support auditing and financial oversight.
Looking ahead, LAZ is committed to enhancing the existing program with targeted innovations, data driven monitoring, and technology tools that can improve reporting, support real time issue resolution, and further elevate the customer experience. Our goal is to continue serving as a trusted partner to the City of Salinas and to operate the Monterey Street Parking Garage in a way that is efficient, transparent, and responsive to the community’s evolving needs.
Thank you for the opportunity to continue serving the City. We look forward to working closely with you and your team to ensure that the Monterey Street Parking Garage remains a safe, welcoming, and well managed asset for downtown Salinas.
Sincerely,
CINDY HEFNER STEVE MOONEY, PTMP
Regional VP, Northern California Regional GM Northern California 5901 Christie Ave. Ste 202 5901 Christie Ave. Ste 202
Emeryville, CA 94608 Emeryville, CA 94608
O: (510) 250-2052 C: (510) 333-9931
[email protected] [email protected]
Monterey Street Parking Garage Operation
Table of Contents | City of Salinas
2 TABLE OF CONTENTS
City of Salinas
Monterey Street Parking Garage Operation
Cover Letter......................................................................................................................................................... 1 Table of Contents ................................................................................................................................................ 2
1. Proposal Summary .......................................................................................................................................... 3
2. Profile on the Proposing Firm .......................................................................................................................... 6 About LAZ Parking ........................................................................................................................................................................... 6 Nationally Recognized ..................................................................................................................................................................... 7 Financial Stability, Capacity & Resources ....................................................................................................................................... 8 Lawsuits or Litigation Disclosure .................................................................................................................................................... 8
3. Qualifications of the Firm ................................................................................................................................ 9 Past to Present & Beyond ................................................................................................................................................................ 9 Government Sector Experience ..................................................................................................................................................... 10
4. Work Plan or Proposal ................................................................................................................................... 12 Garage Operations ......................................................................................................................................................................... 12 Staffing Requirements ................................................................................................................................................................... 12 Revenue Control & Fiscal Management ........................................................................................................................................ 13 Maintenance Responsibilities ........................................................................................................................................................ 14 Security ........................................................................................................................................................................................... 15 Customer Service & Operational Excellence ................................................................................................................................. 16 City Rights & Governance ............................................................................................................................................................... 16
5. Proposed Innovations .................................................................................................................................... 17 Technical & Procedural Enhancements ........................................................................................................................................ 17
6. Project Staffing ............................................................................................................................................. 19 Organizational Summary ............................................................................................................................................................... 19 Government Services Team ........................................................................................................................................................... 21 Resumes ......................................................................................................................................................................................... 23
7. Proposal Exceptions ...................................................................................................................................... 26
8. Proposal Cost Sheets & Rates ....................................................................................................................... 27
9. Attachments .................................................................................................................................................. 28
Monterey Street Parking Garage Operation
Proposal Summary | City of Salinas
3 1. PROPOSAL SUMMARY
LAZ Parking is honored to submit this proposal to continue our valued partnership with the City of Salinas for the operation of the Monterey Street Parking Garage. As the current operator of the Garage and the City’s parking enforcement partner since 2016, LAZ brings a seasoned local team, established procedures, and a deep understanding of how this facility supports downtown vitality, the National Steinbeck Center, Maya Cinema, and surrounding businesses. Our work in Salinas has been defined by collaboration, reliability, and a shared commitment to safe, clean, and accessible public parking.
A continued partnership with LAZ ensures no transition risk, seamless continuity of service, and preservation of the City’s operational momentum. Our on-site team is already trained, vetted, and familiar with the Garage’s operating hours, customer patterns, equipment, and revenue processes. This local knowledge, combined with LAZ’s national municipal expertise and disciplined approach to staffing, maintenance, security, and financial controls, uniquely positions us to deliver the outcomes described in the RFP without interruption.
Understanding the City’s Objectives & Scope
We understand that the City is seeking a professional, highly accountable partner to provide full -service operation of the Monterey Street Parking Garage, including staffing, day to day management, maintenance coordination, security support, and transparent handling of revenues and expenses. Core City objectives include:
• A safe, clean, and well-maintained Garage that reflects positively on downtown Salinas. • Reliable opening and closing of the facility in accordance with the published schedule. • Courteous, customer focused staff who act as ambassadors for downtown and support residents and visitors.
• Strong internal controls over revenue collection, deposits, reconciliation, and reporting. • Regular inspections, prompt response to maintenance and safety issues, and clear documentation of all work.
• Effective communication and coordination with City staff, law enforcement, equipment vendors, and security providers.
Our proposed operating plan is built around these expectations and the specific requirements in Attachment B of the RFP. LAZ will provide:
• A comprehensive staffing plan that aligns with the Garage's operating hours and activity levels. • Hiring, background checks, and bonding that meet or exceed the City's standards for all employees, especially those handling money.
• Daily, weekly, and monthly facility inspections documented on standardized forms, plus a work order system that tracks all repairs from identification through completion. • Procedures to report equipment malfunctions within one hour, handle life safety conditions within the required time frames, and communicate promptly with the City. • A revenue control program that uses segregation of duties, daily deposits, weekly reconciliations, and detailed monthly operating statements to support audit readiness.
Monterey Street Parking Garage Operation
Proposal Summary | City of Salinas
4 Why LAZ is the Best Qualified Firm
With more than 40 years of municipal parking experience, LAZ Parking is one of the largest and most experienced parking operators in the United States. We manage municipal garages, surface lots, and on street programs for cities across California and the c ountry, giving us a deep understanding of the operational discipline, transparency, and responsiveness that public agencies require.
Key differentiators and strengths for this contract include:
• Proven Partner in Salinas
• Current operator of the Monterey Street Parking Garage and longtime enforcement partner, with a record of meeting City expectations for service, reporting, and collaboration. • Seamless Continuity
• No startup delay, no learning curve, and minimal administrative burden on City staff. Existing personnel, routes, procedures, and reporting formats remain in place, with enhancements layered in over time.
• Full-Service Garage Operations Expertise
• Extensive experience managing municipal garages of similar size, including staffing, customer service, maintenance coordination, equipment troubleshooting, and support for third party vendors.
• Strong Controls and Accountability
• Documented cash handling procedures, segregation of duties, bonding of all revenue handling employees, and detailed monthly operating statements that align with the City's fiscal responsibilities and audit needs.
• Customer and Community Focus
• LAZ's ambassador approach emphasizes courtesy, education, and clear communication while maintaining consistent application of policies and promoting a welcoming experience for Garage users.
• Safety, Maintenance, and Security Integration
• Structured inspection routines, clear work order and escalation processes, and staff training in emergency procedures and coordination with City police, fire, and security providers.
Implementation & Service Continuity Plan
Because LAZ is already embedded in the City’s parking operations, our implementation will be immediate and seamless. There is no need for a formal transition period and no disruption to customers or City staff.
Our commitments include:
• Retain and continue to develop the current Garage operations team, subject to City approval and required screening.
• Maintain existing operating hours, opening and closing procedures, and general traffic flow while aligning all practices with the detailed RFP requirements. • Implement and document daily, weekly, and monthly inspection checklists and a work order log that will be shared with City staff.
• Continue established communication channels with City representatives for routine coordination, incident reporting, and monthly joint walkthroughs of the facility.
Monterey Street Parking Garage Operation
Proposal Summary | City of Salinas
5 • Apply existing LAZ internal oversight, including regional management review of staffing, safety, and financial controls.
Enhancement Initiatives:
In addition to maintaining a stable, compliant operation, LAZ will introduce targeted enhancements that support the City’s goals:
• Use business intelligence tools to track transaction volumes, occupancy trends, and exception activity, and share these insights during regular check in meetings with City staff. • Refine staffing patterns over time to match observed demand patterns and event activity, improving service and cost efficiency.
• Strengthen community engagement by training staff to provide wayfinding assistance and basic visitor information for downtown destinations.
• Collaborate with the City on future technology or capital improvements at the Garage, using our national experience to help evaluate options and implementation impacts.
A Proven Partner for Today & Tomorrow
LAZ Parking’s record in Salinas demonstrates reliable service delivery, professional field operations, and a culture of partnership. We understand the importance of operating the Monterey Street Parking Garage in a manner that balances efficiency, safety, customer experience, and public accountability.
By continuing this partnership, the City of Salinas retains a trusted and experienced operator that requires no transition, carries minimal operational risk, and has the resources and expertise to meet the City’s current and future Garage management needs.
Contact Information
Primary Contact:
Cindy Hefner
Regional Vice President, Northern California
W (510) 250-2052 x7352 | C (210) 241-9833
5901 Christie Avenue, Suite 202 | Emeryville | CA
94608
Alternate Contact:
Steve Mooney
General Manager, Northern California
W (510) 250-2052 | C (650) 766-9803
5901 Christie Avenue, Suite 202 | Emeryville | CA
94608
Corporate Contact:
Muhammad Mansoor, PTMP
Vice President, Government Services
C (714) 290-4854
949 South Coast Drive, Suite 515 | Costa Mesa |
CA 92626
Monterey Street Parking Garage Operation
Profile on the Proposing Firm | City of Salinas
6 2. PROFILE ON THE PROPOSING FIRM
About LAZ Parking
Over Four Decades of Experience
LAZ Parking was founded in 1981 and has been at the forefr ont of the parking industry ever since, constantly innovating and adapting to the dynamic needs of our customers. Although we employ over 25,000 parking professionals in 42 states and Canada, each of our operations is managed locally. With over three decades of municipal parking experience, including the past 10 years as the incumbent parking operator for the City of Salinas, our Bay Area based team will continue to oversee day to day operations at the Monterey Street Parking Garage. This team is already integrated with City staff, experienced with the facility and downtown demand patterns, and ready to deliver safe, reliable, and customer focused service.
• The largest privately held parking company in
the USA with a strong presence throughout
California
• Recently awarded multiple municipal contracts
in the Bay Area adding resources and support.
• Unique municipal parking experience, managing
more than 550,000 parking spaces for over 150
government agencies, cities and counties.
• Local and regional leaders dedicated to your
success, many with decades of parking
experience including hands on experience with
the City of Salinas parking program and
throughout California.
• Dedicated Government Services support team for future program enhancements, effective research, rapid technology implementation and continuous municipal support.
At the core of LAZ Parking’s business model is a commitment to its employees, customers, and the communities it serves. LAZ's unique culture fosters engagement, accountability, and continuous improvement, driving consistently high performance. Additionally, the company places an emphasis on environmental sustainability, diversity, a nd social responsibility, ensuring its impact extends beyond business operations.
LAZ Parking’s ongoing growth, success, and commitment
to serving its clients stem from its dedication to living its mission. The company’s independence; a defining
advantage among large operators in the mobility industry empowers LAZ to stay true to its principles and focus on building long-term, mutually beneficial relationships.
Today, LAZ operates over 4,000 locations and manages
1.6 million parking spaces in 538 cities across 42 states.
By adhering to its founding principles while embracing
technological innovation and corporate responsibility, LAZ continues to set the standard in the mobility industry.
Monterey Street Parking Garage Operation
Profile on the Proposing Firm | City of Salinas
7 Nationally Recognized
IPMI Accredited Parking Organization with Distinction
LAZ Parking earned the Accredited Parking Organization (APO) with Distinction status in March 2024, recognizing the company’s excellence in financial and operational accountability, customer care, employee training, sustainability, and technological innova tion. This certification, granted for three years, establishes LAZ as a leader in the parking and mobility industry.
CAPP Certification Program
LAZ Parking promotes the Certified Administrators of Public Parking (CAPP) program, enhancing the expertise of its leadership team. Many of LAZ’s managers have earned or are working toward CAPP or CPP certifications, demonstrating a commitment to excellence in the parking industry.
Environmental, Social, & Governance (ESG)
LAZ Parking launched an ESG Division in 2022, aligning with its mission to create opportunities for employees and value for clients. The division focuses on social awareness, wellness, diversity, and sustainable business practices. LAZ collaborates with Qu inn+Partners to implement ESG frameworks and achieve Net Zero by 2036. The company’s environmental goals include advancing electrification, embracing digitization, and supporting responsible suppliers.
Diversity, Equity, and Inclusion
DEI is a central component of LAZ’s ESG strategy. The company is focused on fostering an inclusive environment through diverse policies, performance monitoring, and accountability. LAZ supports small, minority- owned, and women- owned businesses through its Supplier Diversity and Inclusion Plan, promoting equity both within and outside the organization.
LAZ Charitable Foundation
The LAZ Charitable Foundation uplifts underserved
communities by supporting housing, education, food
security, mental health, and career development. Its
mission, “Elevating Humanity,” emphasizes
empowering individuals, promoting social justice,
and creating opportunities for everyone to thrive.
Deeply rooted in our DNA, LAZ seeks opportunities to
get involved in the communities we serve and are
particularly proud of our partnership with Special
Olympics Southern California, for whom we host an
annual charitable golf tournament and participate in
the annual Plane Pull at Long Beach Airport.
Monterey Street Parking Garage Operation
Profile on the Proposing Firm | City of Salinas
8 Financial Stability, Capacity & Resources
LAZ Parking is a privately held, financially stable company with more than 40 years of continuous operations and a strong national presence. Headquartered in Hartford, Connecticut, LAZ employs over 25,000 team members and manages more than 1.5 million parking spaces nationwide.
Our company maintains the financial capacity and operational resources necessary to support large scale municipal parking programs such as the operation of the Monterey Street Parking Garage. LAZ’s balance sheet reflects consistent year over year revenue g rowth, zero long term debt exposure, and strong liquidity supported by national banking relationships. These resources allow LAZ to invest continuously in technology, equipment, uniforms, and facility management tools without reliance on external financing.
Audited financial statements for the last two fiscal years, including balance sheets and income statements, will be provided under separate confidential cover to substantiate LAZ’s financial stability and capacity to fulfill all contractual obligations.
No subcontractors are proposed for this project. All services, including staffing, training, supervision, maintenance coordination, revenue control, and administration, will be provided directly by LAZ Parking using existing local and regional resources, ensuring complete accountability and seamless operational continuity.
Lawsuits or Litigation Disclosure
LAZ Parking affirms that there are no lawsuits, claims, or settlements within the past five (5) years arising from any public project undertaken by LAZ Parking or its subcontractors that would have any material impact on the company’s ability to perform the required services under this contract.
Like most national service providers operating in multiple jurisdictions, LAZ occasionally encounters minor employment related or contract interpretation matters that are typical for organizations of our size.
None of these have resulted in any findings or settlements that affect LAZ’s financial stability, reputation, or capacity to deliver municipal parking services.
To date, LAZ has never defaulted on, been terminated from, or failed to complete any municipal or public- sector contract. Our record of performance and renewal with public agencies including the City of S an Francisco, City of Berkeley , City of Palo Alto, and others demonstrates our consistent compliance, accountability, and commitment to our municipal partners.
Monterey Street Parking Garage Operation
Qualifications of the Firm | City of Salinas
9 3. QUALIFICATIONS OF THE FIRM
Past to Present & Beyond
As a full service parking management company with more than four decades of municipal experience, LAZ Parking understands how a well run parking facility supports access, safety, and downtown economic activity. In Salinas, LAZ has partnered with the City since 2016, operating the Monterey Street Parking Garage and providing related parking services that support the National Steinbeck Center, Maya Cinema, and the surrounding business district. This on the ground experience, combined with our broader municipal portfolio, demonstrates our ability to manage garages that are publicly owned, heavily used, and highly visible to the community.
Serving Government Agencies
Our Government Services Division specializes in municipal parking operations, including staffed garages, surface lots, and mixed use facilities for cities, counties, universities, and transit agencies. These programs include responsibilities similar to tho se outlined in this RFP: day to day operations, staffing and supervision, revenue control and deposit procedures, maintenance coordination, safety and security support, and detailed financial reporting. We bring the systems, training, and oversight needed to operate public parking assets in a way that is reliable, accountable, and responsive to agency expectations.
Similar Projects
In the Attachment D table, LAZ has provided summaries of representative projects with other public agencies and private owners. Each entry describes the scope of work, total project value, the percentage of work performed by LAZ, the period of performance, and client references. Across these projects, LAZ has consistently adhered to agreed schedules and budgets, meeting or exceeding service level expectations while maintaining strong relationships with our clients.
Sub-Contracting
LAZ Parking is submitting this proposal as a single prime firm. We do not have any teaming arrangements, ownership interests, or other business relationships with firms or individuals that we expect may submit proposals in response to this RFP. No subcontr actors are proposed for this engagement; all services will be provided directly by LAZ using our local and regional resources.
Monterey Street Parking Garage Operation
Qualifications of the Firm | City of Salinas
10 Government Sector Experience
Our experience, leadership and philosophy have made LAZ Parking one of the nation’s premier operators specializing in parking services for municipalities and government agencies. We have an unmatched track record operating municipal parking systems and currently manage more than 550,000 parking spaces for over 150 government agencies, cities and counties.
The following is provided as a sample of LAZ Parking’s public sector clients, including the approximate number of spaces for each:
California Partnerships
• City of Long Beach (10,300)
• Long Beach Municipal Airport (1,550)
• City of San Francisco On Street (28,800)
• City of Inglewood, (12,750)
• City of Stockton (6,145)
• City of Burbank (1,475)
• City of Malibu (1,950)
• City of Newport Beach (4,100)
• City of Glendale (3,008)
• City of Los Angeles / LADOT (38,000)
• City of West Hollywood (3,360)
• City of San Francisco Off Street (3,115)
• California State Parks (2,665)
• City of San Mateo (2,610)
• County of Alameda (2,500)
• City of Calabasas (1,100)
• LA Beaches & Harbors (10,000)
• LAX IT (1,500)
• City of San Bruno (1,820)
• City of San Leandro (1,450)
• City of San Marcos (1,200)
• City of South San Francisco (2,100)
• City of Santa Ana (2,500)
National Partnerships
• Washington Metro Area Transit Auth (59,000)
• City of Las Vegas (NV) (3,000)
• Volusia County, FL (2,100)
• City of Baton Rouge, LA (2,000)
• City of Coral Gables, FL (1,775)
• City of Baltimore, MD (1,440)
• City of South Miami, FL (1,400)
• City of Arvada, CO (1,100)
• Cobb County, GA (1,380)
• City of Chicago Meters System (36,000)
• Montgomery County, MD (21,500)
• NY City Housing Authority (20,000)
• NY Metro Transit Authority (16,600)
• City of Lincoln, NE (14,780)
• Rhode Island State Beaches (8,100)
• City of Kansas City, MO (6,600)
• City of Miami Beach, FL (6,000)
• City of New Rochelle, NY (5,868)
• City of Lowell, MA (5,566)
• Norwalk Parking Authority (4,233)
• City of Stamford, CT (3,400)
• Birmingham Jefferson Conv. Complex (2,700)
• City of Syracuse, NY (2,525)
• City of Westminster, CO (2,500)
Monterey Street Parking Garage Operation
Qualifications of the Firm | City of Salinas
11 ATTACHMENT D
SAMPLE TABLE FORMAT - QUALIFICATIONS OF FIRM RELATIVE TO CITY’S NEEDS Project Name Client Description of work
performed
Total Project Cost Percentage of work
firm as responsible for
Period work was
completed
Client contact
information*
SFMTA Garages
San Francisco
Municipal
Transportation Agency
Parking Management $180M 100% 2011 - Present
Rob Malone
(415) 705-5535
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Parking Management County of Alameda Parking Management $4.9M 100% 2015 - Present Ashwin Swenson
(510) 224-7326
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Parking Management City of Stockton Parking Management $1.6M 100% 2020 - Present Tina McCarty
(209) 937-8907
[email protected]
Did your firm meet the project schedule (Circle one): Yes No
Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Parking Management City of Walnut Creek Parking Management $3.5M 100% 2011 - Present Mike Vickers
(925) 256-3538
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
* Include Name, Title, and Phone Number
Monterey Street Parking Garage Operation
Work Plan or Proposal | City of Salinas
12 4. WORK PLAN OR PROPOSAL
LAZ Parking (“Contractor”) will provide full- service operation of the Monterey Street Parking Garage, assuming responsibility for management, staffing, revenue control, customer service, maintenance coordination, security support, and overall operational oversight in accordance with the City’s RFP, Scope of Work, and Sample Agreement. As the incumbent operator, LAZ will deliver a seamless continuation of services with no disruption to customers or City staff.
Garage Operations
Hours of Operation
LAZ Parking will operate the Garage in alignment with the hours defined in the RFP:
• Monday – Thursday: 5:30 a.m. to 1:00 a.m.
• Friday: 5:30 a.m. to 2:00 a.m.
• Saturday: 8:00 a.m. to 2:00 a.m.
• Sunday: 8:00 a.m. to 1:00 a.m.
LAZ Parking will open and secure the Garage each day, ensuring all equipment is functional and the facility is safe for use. The City may adjust operating hours based on demand, events, or operational needs. LAZ Parking will implement any such changes upon written direction from the City and update internal schedules and signage as required.
Parking Rates
LAZ Parking will administer the rates established by the City:
• Transient (Hourly): $1.25 per hour
• Monthly Permit: $50 per month
No in/out privileges are provided for transient parkers unless directed otherwise by the City. All rate changes will be established and approved by the City Council; LAZ Parking will implement new rates upon written notice and update equipment, signage, and customer communications accordingly.
Staffing Requirements
LAZ Parking will provide staffing necessary to meet the operating hours, customer service expectations, and safety requirements of the Garage.
Staffing Plan
LAZ Parking’s staffing plan (provided under Chapter 6 – Project Staffing) includes:
• Position titles and roles (Garage Manager, attendants, cashiers, maintenance support). • Coverage by day and shift to match operating hours and peak demand. • Compensation and benefits assumptions for each position.
Monterey Street Parking Garage Operation
Work Plan or Proposal | City of Salinas
13 • Performance metrics for each classification to support regular evaluations.
All staff will act as ambassadors for the City, assisting the public with wayfinding and general questions about the Garage and downtown.
Hiring & Background Screening
LAZ Parking will be responsible for all recruitment, selection, and ongoing training of personnel, and will comply with all applicable non-discrimination requirements and City policies.
A thorough background investigation will be completed for all potential employees, including, as applicable, criminal and driving history, outstanding violations, prior work history, and skills assessment.
Where required, LAZ Parking will arrange for any additional testing (such as psychological or medical screening) consistent with the City’s expectations.
LAZ Parking will provide documentation that background checks have been completed to the satisfaction of LAZ Parking prior to the employee working in the Garage.
LAZ Parking will notify the City’s representative via email before any new employee begins work and will not assign staff to the Garage without City approval.
All employees with access to money or revenue handling functions will be bonded by LAZ Parking.
Oversight & Performance
LAZ Parking will be responsible for day-to-day supervision, discipline, and, if necessary, termination of personnel.
The City reserves the right to review employee performance and may request corrective action or require the removal of any LAZ Parking employee when it is determined to be in the City’s best interest.
Staff will receive training in customer service, safety procedures, emergency response, equipment operation, and daily operational protocols.
Bilingual skills are encouraged to better serve Salinas’ Spanish-speaking community.
Revenue Control & Fiscal Management
Revenue Processing
LAZ Parking will be responsible for the daily processing of Garage revenues and related documentation. “Revenue” under this contract consists solely of:
• Transient parking fees collected at the Garage.
• Monthly parking fees for Garage permits.
Advertising revenue and special event revenue generated directly by the City are excluded.
LAZ Parking will collect, count, and reconcile all daily receipts.
LAZ Parking will prepare daily summaries and maintain appropriate supporting documentation.
Monterey Street Parking Garage Operation
Work Plan or Proposal | City of Salinas
14 Remittance and Direct Costs
All Garage revenues will be remitted to the City with a monthly check, accompanied by a weekly reconciliation summarizing receipts and deposits, consistent with the RFP.
LAZ Parking will not pay itself from Garage revenue. Payment of management fees and approved reimbursements will be made by the City under the terms of the Agreement.
LAZ Parking will pay direct costs within the parameters defined in the maintenance section (e.g., minor repairs, supplies, approved subcontracted services).
Use of cash for direct costs will be minimized and discouraged.
All direct expenses will be reconciled monthly and submitted to the City via invoice for reimbursement.
Reporting, Audit, and Governance
LAZ Parking will provide monthly operating statements detailing revenues, expenses, and any variances.
The City retains full audit rights and may review all financial records related to Garage operations, including receipts, invoices, and subcontractor agreements.
The City may question or reject unreasonable expenses and may require changes to subcontractors if services are deemed too costly or ineffective.
A quarterly review between the City and LAZ Parking will be held to review financial transactions and operational performance.
Maintenance Responsibilities
General Maintenance Duties
LAZ Parking will be responsible for day-to-day operation and coordination of:
• Computerized parking equipment and validation systems. • Signage and wayfinding within the Garage.
• Lighting and basic electrical issues within LAZ Parking’s scope.
• Communications equipment used for Garage operations.
• Entry/exit systems and related hardware.
• Other systems that support Garage operations, as defined in the Agreement.
LAZ Parking will coordinate with City staff and City -retained vendors for capital or major repair work outside the operating scope.
Monterey Street Parking Garage Operation
Work Plan or Proposal | City of Salinas
15 Inspection Requirements
LAZ Parking’s maintenance staff will perform a daily inspection of the facility to identify operational and safety issues.
LAZ Parking’s supervisor will tour the facility on at least a monthly basis to note conditions, review prior work, and identify emerging needs.
LAZ Parking will provide daily, weekly, and monthly inspection forms for use at the Garage, consistent with the RFP.
Repairs & Response Times
All parking equipment malfunctions will be reported within one hour of recognition to both the equipment vendor and the City’s representative.
All warranty repairs (such as elevators, exhaust fans, or other covered systems) will be reported immediately to the City.
Maintenance deficiencies posing a safety risk and estimated to cost less than $1,000 will be corrected within 24 hours, with circumstances reported to the City’s representative within 48 hours.
Maintenance deficiencies posing a safety risk and estimated to cost more than $1,000 will be brought to the City’s attention immediately by direct phone contact with the City’s representative for direction.
Security
City Responsibilities
The City will retain responsibility for:
• Law enforcement, criminal matters, and code enforcement in and around the Garage. • Towing of abandoned vehicles and handling of vehicles involved in violations of law. • Contracting and paying for any security company monitoring alarms and surveillance systems. • Maintenance and safety checks of fire extinguishers, fire sprinkler systems, alarm systems, and other life-safety infrastructure.
• Providing LAZ Parking with a 24-hour emergency contact list.
LAZ Parking Responsibilities
LAZ Parking will support security and emergency response by:
• Training staff on emergency procedures and the location and use of safety equipment. • Providing communications equipment (cell phones, two-way radios, etc.) for staff on site. • Monitoring available camera views and reporting suspicious activity or dangerous circumstances to the appropriate authorities and the City’s representative. • Opening, closing, and securing the Garage each day in accordance with the approved hours of operation.
Monterey Street Parking Garage Operation
Work Plan or Proposal | City of Salinas
16 • Assisting in emergencies by directing traffic, blocking lanes, and controlling public ingress and egress until City personnel or emergency responders arrive and take over.
Customer Service & Operational Excellence
LAZ Parking is committed to delivering a customer experience that reflects well on the City of Salinas and downtown as a whole.
Our team will focus on visible presence, quick issue resolution, and clear communication so that every interaction in the Garage is safe, professional, and user friendly. This commitment is reflected in the following practices:
• Providing a consistent, visible staff presence during operating hours.
• Ensuring staff act as ambassadors for downtown Salinas, offering directions and basic visitor information.
• Maintaining clear signage and easy-to-understand public communications regarding rates, hours, and rules.
• Responding promptly to customer issues, complaints, and equipment malfunctions.
• Maintaining a professional, safe, and clean environment at all times.
• Using performance metrics, field audits, and supervisor reviews to drive continuous improvement.
City Rights & Governance
The City of Salinas retains clear oversight authority to ensure that Garage operations meet its financial, service, and policy objectives. LAZ Parking recognizes these governance rights as central to a transparent, accountable partnership and will support the City in exercising them as needed:
• Audit all financial transactions and operating records related to the Garage. • Request staffing or schedule adjustments to better meet community needs. • Modify operating hours and direct changes to procedures with reasonable notice. • Approve or reject monthly revenue and expense reconciliations and associated reimbursements. • Require the removal or replacement of LAZ Parking personnel whose performance is unsatisfactory.
• Require replacement of subcontractors if their services are ineffective or not cost efficient.
LAZ Parking acknowledges and accepts these rights and will work collaboratively with the City to ensure the Monterey Street Parking Garage operates in a manner that is safe, efficient, transparent, and aligned with the City’s downtown and mobility goals.
Monterey Street Parking Garage Operation
Proposed Innovations | City of Salinas
17 5. PROPOSED INNOVATIONS
Technical & Procedural Enhancements
LAZ Parking proposes a set of technical and procedural innovations that build on our experience operating municipal garages across California and the country. These enhancements are designed to improve service delivery at the Monterey Street Parking Garage, strengthen financial performance, and position the City for future technology upgrades without committing to a single large, inflexible system.
Modern PARCS Upgrade with Cloud-Based Control
LAZ recommends upgrading the existing Parking Access and Revenue Control System (PARCS) to a modern, cloud-based platform. This would include new entry and exit stations, EMV chip -capable pay equipment, updated server architecture, and more advanced barrier gate logic. In other municipal facilities where LAZ has deployed similar systems, this upgrade has increased equipment uptime, reduced manual interventions, and improved the accuracy and completeness of revenue capture. For Salinas, this means fewer outa ges, fewer workarounds, and a more reliable experience for customers and City staff.
Revenue Integrity & NOI Improvement
The proposed system provides automated auditing, transaction -level reporting, and real time visibility into revenue. In other cities, these tools have significantly reduced revenue leakage and helped agencies validate that every transaction is properly rec orded and deposited. The platform also supports dynamic rate scheduling, which would allow the City to implement future pricing strategies such as event rates, evening rates, or demand-based pricing if desired. Combined with lower maintenance costs from modern hardware and remote diagnostics, these features support stronger net operating income over the life of the contract.
Secure & PCI-Compliant Payment Environment
LAZ will deploy EMV-certified pay-on-foot and pay-in-lane equipment that reduces chargebacks and fraud and meets current PCI DSS standards. Transactions are processed using tokenized, encrypted payment gateways that protect customer data while simplifying compliance for the City. This approach is already in use at other LAZ operated municipal garages and has proven effective in improving payment security, reducing disputes, and maintaining compliance with evolving industry requirements.
Fast, Contactless & Flexible Payment Options
To improve throughput at the gates and enhance the customer experience, LAZ proposes full support for contactless and mobile payments, including Apple Pay, Google Pay, tap -to-pay cards, and, where appropriate, license plate based transactions. Faster payment and exit speeds reduce queuing, particularly during peak movie times and special events, and create a smoother arrival and departure experience. These tools integrate with LAZ’s existing mobile payment ecosystem, offering customers a consistent and predictable way to access and pay for parking across multiple channels.
Monterey Street Parking Garage Operation
Proposed Innovations | City of Salinas
18 Real-Time Operational Visibility for the City
The upgraded system includes a cloud-based dashboard that provides both LAZ and City staff with real time insight into occupancy, revenue, equipment status, and alarms. Automated alerts can be configured for conditions such as gate malfunctions, low paper, cash collection thresholds, and connectivity issues.
This has been highly effective in other cities at shortening response times, improving coordination between City staff and LAZ, and allowing agencies to make data driven operational adjustments rather than relying on anecdotal feedback alone.
Enhanced Customer Experience & Wayfinding
LAZ will enhance the customer journey inside the Garage through improved signage, clearer wayfinding, and intuitive payment interfaces. Updated messaging at entries, pay stations, and exits will reduce confusion about rates, hours, and rules. Refined gate logic and user -friendly screens help customers complete transactions quickly and confidently. Optional features, such as QR code entry or exit and license plate recognition (LPR) based validation, can be added over time as the City’s strategy evolves.
Scalable Platform for Future Technologies
The proposed PARCS and infrastructure are designed to be modular and scalable. This allows the City to add features such as expanded LPR enforcement, EV charging integrations, or digital validation platforms without replacing the entire system. In other LA Z operated facilities, this modular approach has allowed cities to phase in new tools as budgets and policy priorities permit, rather than committing to all upgrades at once.
Operational Efficiency & Predictive Maintenance
By enabling remote monitoring and support, the
new platform reduces technician downtime and
allows many issues to be diagnosed and resolved
without a site visit. Predictive maintenance alerts
identify components that are nearing failure so
they can be serv iced proactively, extending
equipment life and reducing emergency repair
costs. Enhanced cash management and auditing
tools streamline the reconciliation process and
improve overall control of the revenue stream.
These efficiencies translate into fewer service
disruptions, lower operating risk, and a more
stable Garage environment for the City and its
users.
Together, these innovations provide a practical, phased roadmap for modernizing the Monterey Street Parking Garage. They draw on proven solutions that LAZ has already implemented in similar public facilities while giving the City of Salinas flexibility to adopt enhancements at the pace and scope that best align with its financial and policy objectives.
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
19 6. PROJECT STAFFING
LAZ Parking will staff the Monterey Street Operations Manager with an experienced, fully local team led by Garage Manager Maria Chavez -Venegas. This team provides full coverage across the posted hours of operation, handles day to day customer service and c ash handling, and supports inspections, basic maintenance, and incident reporting. All staff are LAZ employees; no subcontracted labor is proposed.
An organizational chart and resumes for key personnel are included in this chapter.
Monterey Street Parking Garage: Staffing Table
Name Title Responsibilities
Maria Chavez-
Venegas
Operations
Manager
Overall garage operations, staff scheduling, cash control, inspections, primary City contact.
Gloria L. Almaraz Lead
Attendant
Shift lead, opening/closing support, cash drawer
balancing, customer service.
Stephanie Lopez Lead
Attendant
Shift lead, training support, issue escalation, customer service.
Isaiah M. Avila Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Oscar Chavez Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Guadalupe
Contreras
Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Eduardo Espitia Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Aide S. Rocha Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Key personnel (Operations Manager and Lead Attendants) will remain dedicated to this facility for the duration of the contract, subject to City approval of any future changes.
Organizational Summary
Under LAZ’s structure, all Monterey Street Parking Garage staff report directly to Garage Manager Maria Chavez, who in turn reports to Regional Operations Management for oversight and support. This alignment ensures clear accountability, quick decision making, and consistent communication between the City and LAZ. This proven structure ensures that the City of Salinas receives safe, reliable, and customer focused garage operations every day.
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
20 Organizational Chart
LAZ Parking brings an extensive
history of success in parking facility
operations and customer service,
backed by decades of experience
managing municipal garages and
public parking programs throughout
California. Our national platform
provides strategic resources,
technical expertise, and analytical
support that strengthen every local
partnership we maintain.
The team shown in the organizational chart represents the professionals who will continue leading the Monterey Street Parking Garage operation, ensuring safe, efficient day to day performance, exceptional service quality, and seamless communication with City staff. The chart highlights Garage Manager Maria Chavez’s onsite leadership, supported by regional operations, technology, finance, and government services resources. Biographies of key management personnel are also provided on the following pages and demonstrate the depth of experience and long -term commitment that LAZ brings to the City of Salinas.
Local Management Team
Maria Chavez, Operations Manager
Maria Chavez brings over 20 years of experience in parking operations and facility management. She began her career in 2004 as a parking cashier and quickly advanced to Assistant Manager, gaining valuable experience in daily operations, staff coordination, and financial procedures. Her strong work ethic and attention to detail paved the way to her current role as Parking Lot Manager. Maria oversees a team of seven employees, ensuring smooth operations, consistent service, and adherence to company standards . She manages all financial administration, including revenue tracking, reconciliation, and reporting, and creates staff schedules that align with operational needs. She also maintains regulatory compliance and ensures a safe, clean, and well - managed environment for both customers and staff. Maria’s hands -on approach, industry knowledge, and commitment to excellence continue to drive the success of the facility she manages.
Anthony Hamilton, Director of Operations
Anthony brings more than 12 years of progressive experience in parking operations and municipal enforcement management. Beginning his career as a parking cashier, his strong work ethic and leadership have propelled him into regional management, where he no w oversees multiple LAZ Parking operations across Northern California, including enforcement programs throughout the Peninsula and South Bay. Anthony provides ongoing regional operational support to the City of Salinas enforcement program, ensuring consis tency, efficiency, and adherence to City performance standards. His experience spans municipal enforcement, commercial parking, special events, hospitals, luxury hotels, and large mixed -use developments. Known for his ability to manage complex, high- volume operations with professionalism and precision, Anthony excels in optimizing service delivery, strengthening client relationships, and implementing strategic initiatives that drive operational success across LAZ’s Northern California portfolio.
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
21 Steve Mooney, PTMP, Regional General Manager
Steve Mooney joined LAZ Parking’s Northern California management team in 2021, bringing over 17 years of experience in the transportation and hospitality industries. His background includes commercial parking operations, municipal on -street enforcement, stadium and special event parking, and luxury hotel valet management. Steve began his career with The Ritz-Carlton Hotel Company, where his leadership and commitment to service excellence led to multiple management roles. Since transitioning to the parking and transportation sector in 2013, Steve has built a strong reputation for developing high-performing teams, strengthening client relationships, and driving operational efficiency across diverse portfolios. Steve continues to provide strategic and operational support for LAZ’s municipal and commercial programs throughout Northern California, including ongoing oversight assistance for the City of Salinas enforcement program.
Cindy Hefner, Regional Vice President
Cindy joined LAZ Parking in 2014 and brings over 18 years of parking industry experience and a proven record of operational excellence and leadership. As Regional Vice President, she provides strategic direction and operational support to ensure contract performance and client satisfaction in the region . Her expertise spans automated parking systems, enforcement operations, valet, and self-park management. Cindy’s focus on efficiency, team development, and service quality has driven consistent growth and client retention throughout her career. She plays an active role in supporting the City of Salinas parking enforcement program, working closely with the Contract Manager to sustain operational excellence and ensure alignment with the City’s goals.
Government Services Team
Carrie Ann Verge, Director of Finance & Compliance
Carrie Ann Verge joined LAZ Parking in 2021 as part of the acquisition of Serco Parking Services. In her role as Director of Finance, she plays a vital role in ensuring the financial oversight and compliance of our national municipal portfolio. With over t wo decades of experience in the Transportation Industry, Carrie Ann has a strong background in supporting and managing government, state, and local contracts. She has a proven track record in developing price- to- win strategies, conducting P&L forecasting and analysis, ensuring contract compliance, and overseeing internal audits. Carrie Ann holds a Bachelor of Science degree from Middle Tennessee State University (MTSU). Her expertise and dedication make her an invaluable asset to our team, contributing to our continued success.
Peter Cho PTMP, Senior Operations Manager
During his 24 years of parking management experience, Peter has been instrumental in providing measured leadership and guidance to his operational team by implementing proven systems to achieve optimal efficiency. Peter has implemented multiple municipal programs including first -time outsourced enforcement programs. He has worked closely with clients to develop policies and procedures that provide the operations with a consistent level of service. Peter has led the transition of several enforcement programs, most notably, Santa Ana, Newport Beach, San Marcos, San Leandro and San Mateo. His local knowledge and in -depth experience working in similar environments makes him a valuable resource to City of Salinas. Peter will serve in the dual role of a Transition Manager and then as the Operations Resource Manager for this program
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
22 Conor Buckley, VP - Municipal Operations
Conor joins the LAZ Family from Passport where he was one of their most tenured and trusted Client Success and Sales Executives. Conor prides himself on adopting the client’s perspective to secure a full analysis and delivery of enterprise solutions. Since 2015, Conor has worked closely with some of Passport’s largest and most complex municipal clients, including the cities of Toronto, Portland, Boston, and Montreal. As an Account Executive, Conor has built lasting partnerships with public and private parki ng operators by offering innovative technology and scalable solutions that are focused on client success. His impact on the industry goes beyond helping cities adopt technologies that address their parking and mobility needs. Conor has worked directly with Parking Authorities and City Councils throughout North America to gain approval and support for modern curb management policies and practices aimed at improving accessibility, reducing congestion, and enhancing customer experience. Conor is from Chapel Hill, NC, and received his bachelor’s degree from the University of North Carolina, Wilmington. Conor will provide an extra layer of technical support to the City of Salinas City-Wide Parking Enforcement program, with a main focus on ensuring the success of the City-Wide Parking Enforcement program.
Muhammad Mansoor PTMP, VP - Municipal Operations
In his 22-year parking career, Muhammad has led the implementation of multiple parking enforcement programs throughout CA. He started his parking career with Central Parking System. While at Central Parking, he was responsible for the management of multiple municipal parking management contracts including Newport Beach, Santa Ana, Long Beach, Anaheim, Carson, and Riverside. Since joining LAZ, Muhammad has spearheaded transitions of 8 new CA based contracts in the past five years, namely, Inglewood, Palo Alto, Salinas, Santa Ana, Manhattan Beach, San Leandro, San Marcos, and San Mateo. As a subject matter expert across a broad range of parking programs, Muhammad is often called on to assess operational efficiencies and the application of new technologies. Muhammad will provide regional project oversight required to ensure City of Salinas.needs are met throughout the life of the contract. Muhammad has access to all LAZ’s parking contracts, bringing best practices and lessons learned to City of Salinas and to the City-Wide Parking Enforcement program.
Robert Maroney PTMP, Executive VP - Government Services Rob Maroney joined LAZ Parking in 2015 as the Vice President of Government Services.
Rob is responsible for overseeing and supporting our rapidly expanding Government Services market, which includes municipal agencies and public private partnerships. With over 20 years of experience, Rob brings extensive experience in government operations, management, and consulting. He started his career in municipal government, and during his 12+ year career with Norfolk, VA, he served as the Director of Parking. Rob wa s also the Director of Parking and Transportation for Virginia Commonwealth University, overseeing the university’s parking, transportation, and fleet management programs. Rob has access to all municipal contracts currently managed by LAZ and will bring his expertise to the City of Salinas City-Wide Parking Enforcement program, if LAZ is awarded this contract.
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
23 Resumes
Anthony Hamilton
Newark, CA [email protected] (510) 301-4215
Experience
LAZ PARKING
Regional Director of Operations 2024-Present
• Build and maintain strong client relationships, ensuring contractual obligations, operational delivery, and client expectations are consistently met or exceeded
• Drive financial performance through P&L oversight, budget forecasting, variance analysis, expense management, and revenue optimization
• Lead, mentor, and develop managers, supervisors, and frontline employees; identify and cultivate high - potential talent to support organizational growth and succession planning. • Recruit, hire, train, and onboard employees using the LAZ Way approach; ensure timely orientation and cultural alignment within two weeks of hire.
• Oversee workforce planning, scheduling, payroll compliance, and overtime management to maximize efficiency and control labor costs
• Ensure operational excellence by maintaining compliance with company policies, client agreements, federal/state/local regulations, and audit procedures
• Deliver accurate daily, weekly, monthly, and annual financial and operational reporting to clients and regional leadership
• Champion continuous improvement, process innovation, and technology adoption to increase scalability, efficiency, and customer satisfaction
• Partner with regional leadership, clients, and vendors to execute strategic projects, programs, and initiatives that advance business objectives
• Manage safety, claims, and risk management initiatives, ensuring employees adhere to company SOPs and proper reporting procedures
• Actively participate in leadership, operational, and client meetings to align priorities, resolve challenges, and support long-term success
Regional Portfolio Manger 2023-2024
• Directed comprehensive portfolio management strategies encompassing Commercial, Hospitality, Enforcement, Valet, Traffic, Transportation, and Parking Operations, ensuring optimal efficiency and client satisfaction
• Implemented innovative solutions tailored to streamline operations across diverse sectors, resulting in substantial revenue growth and cost savings
• Conducted rigorous budgeting and forecasting for each sector, aligning financial goals with operational objectives and achieving budgetary targets consistently • Rolled out and reviewed bonus metrics with managers to ensure compliance with company values, culture, financial targets, client relations, operational standards, audits, safety protocols, and regulatory compliance • Cultivated and maintained strong client relationships through strategic planning and effective communication strategies
• Led a team of eleven managers specializing in various operational areas, providing guidance and support to enhance team performance and project success
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
24 • Collaborated cross- functionally with senior leadership to identify and capitalize on opportunities for business growth and operational improvement
Operations Manager- Valet, Traffic, & Parking Operations 2021-2023 • Implement Parking Access Revenue Control Systems: SKIDATA at Westfield Valley Fair • Operate a cashless yet ticketless valet system: SMS Valet • Manage a team of 40+ employees who enhance the customer experience • Oversees financials and operations of a luxury mall to ensure professional valet, traffic, and parking management
• Weekly meetings with the mall GM & AGM to ensure service, and safety standards are met • Manage Holiday Traffic needs around the property
• Radio etiquette when communicating with security, mall management, housekeeping, engineering, and team
• Organize daily huddles to review safety, performance expectations, and areas for improvement • Weekly meetings with supervisors for updates on events in the mall, staffing needs, aging report, revenue goals
• Work close with SKIDATA to repair revenue control systems to maximize revenue at location • Report recommendations to the center management to maintain a safe, clean, and fun environment for guests
• Implement LAZ Go in our surface lots to monetize the outskirts of the mall • Build incentive programs to increase productivity and morale in the workplace • Assist over 2,500 monthly parkers with any changes in their contract, and billing Education
• BA – Broadcast & Electronic Communication Arts – San Francisco State • AA – Radio & Television Broadcasting - Chabot College
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
25 Resume: Maria Chavez
Salinas, CA [email protected] (831) 261-6053
Experience
LAZ PARKING
Facility Manager, Salinas 2023-Present
• Manage daily operations of a busy parking facility, including opening and closing procedures, staff supervision, and customer service.
• Prepare and reconcile daily financial reports, ensuring accuracy of cash and electronic transactions. • Create and manage staff schedules to align coverage with demand and Garage operating hours. • Lead a team of 15 employees, providing coaching, feedback, and support to maintain high service standards.
• Ensure the facility remains compliant with LAZ policies, safety requirements, and City expectations. • Maintain inspection routines and follow up on maintenance items to keep the Garage clean, safe, and operational.
• Train new and existing staff on customer service, cash handling, equipment use, and safety protocols.
ABM
Cashier 2014-2019
• Processed parking and retail transactions quickly and accurately, maintaining a high level of customer satisfaction.
• Handled cash, credit, and debit payments with a 95 percent accuracy rate in register operations. • Maintained a clean, organized workstation to support efficient customer flow. • Assisted customers with questions and basic information about services and facility rules
Skills
• Parking facility operations
• Staff scheduling and supervision
• Cash handling and daily reporting
• Customer service and conflict resolution
• Safety and compliance monitoring
• Microsoft Office / Office 365
• Bilingual: Spanish (fluent), English
Monterey Street Parking Garage Operation
Proposal Exceptions | City of Salinas
26 7. PROPOSAL EXCEPTIONS
LAZ Parking has reviewed the City of Salinas’s Request for Proposals for Monterey Street Parking Garage Operation, including all conditions, requirements, and the Sample Agreement for Professional Services (Attachment C). After careful review, LAZ Parking does not request any exceptions or changes to the City’s RFP documents or Sample Agreement.
As the current operator of the Monterey Street Parking Garage and a long standing partner to the City, LAZ has been successfully performing under terms that are consistent with those outlined in this solicitation. Our partnership with the City is built on mutual trust, transparency, and strict compliance with contractual and operational requirements.
LAZ fully understands and accepts all provisions in the RFP, Scope of Work, and Sample Agreement, and is prepared to continue performance under these terms without modification. This approach supports seamless contract continuity, uninterrupted garage operations, and the continued success of the City’s downtown parking program.
Accordingly, LAZ Parking respectfully confirms that no exceptions, revisions, or alternative language are proposed to the City’s RFP or Sample Agreement.
Monterey Street Parking Garage Operation
Proposal Cost Sheets & Rates | City of Salinas
27 8. PROPOSAL COST SHEETS & RATES
This chapter presents LAZ Parking’s proposed pricing for the operation of the Monterey Street Parking Garage in the format requested by the City. Our goal is to provide clear, transparent cost information that demonstrates a fair and reasonable fee structure aligned with the Scope of Work.
LAZ is submitting two cost options for the City’s consideration. Option 1 is an annual operating budget that assumes continuation of the existing PARCS infrastructure. Option 2 is an optional enhanced budget that includes PARCS replacement and related technology upgrades as outlined in Chapter 5 – Proposed Innovations. Both options are presented in the Attachment E table format.
No subconsultants are proposed for this engagement, and no markups will be applied to other direct costs; all services will be performed directly by LAZ Parking. The hourly rates shown in the Attachment E table represent the raw wages paid to LAZ staff for each position. These rates may be used by the City to price additional services consistent with the Scope of Work. LAZ’s two most recent years of audited financial statements, including balance sheet, income statement, and statement of cash flows, are provided under separate confidential cover to demonstrate our financial capacity to fulfill all contractual obligations.
Please see our attached cost proposal, in the format requested by the City. We have also included our audited financial statements via the online portal along with this proposal document.
Annual Budget
Optional Proposed Annual Budget with PARCS
Monterey Street Parking Garage Operation
Attachments | City of Salinas
9. ATTACHMENTS
ATTACHMENT A – PROPOSER’S INFORMATION FORM
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
11/20/25
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
AUDITED FINANCIALS 2023 & 2024
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas
Monterey Street Parking Garage Operation
Attachments | City of Salinas