3/13/26 Salinas Valley Tourism and Visitors Bureau
CWC 2026 / 2027 Budget
Budget
July 1, 2026-June 30, 2027
Income
Certified Folder 3,200$
Donations 5,000$
Grants / Investments 25,000$
Sales of Product Income 1,000$
Tourism Improvement District 85,000$
City of Salinas 200,000$
Gross Income 319,200$
Expenses
Accounting Services 4,425$
Advertising / Marketing 45,000$ A Bad Debt -$
Bank Charges
Merchant Fees 300$
Cleaning Supplies 300$
CPA - Tax Accountant 2,500$
Capital Site Improvements 30,000$ B Designation Fees 5,000$
Display and Décor 2,500$
Dues & Subscriptions 2,100$
Event Expense 2,500$
Insurance 6,200$
D&O Insurance 1,200$
Legal & Professional Fees 1,000$
Legal Fees
Meals and Entertainment 1,000$
Office Equipment 4,000$
Office Expenses 1,000$
Penalties & Interest -$
Permits & Fees -$
Personal Property Tax -$
Postage Expense 300$
Rent or Lease 12$
Repair & Maintenance 1,200$
Salaries/Wages
3/13/26 Salinas Valley Tourism and Visitors Bureau
CWC 2026 / 2027 Budget
Payroll Service 800$
Payroll Burden 13,500$
Salaries/Wages-Part Time Employee (2) 40,000$
Salary/Wages-Executive Director 104,000$
Health Insurance-Executive Director 25,000$
Workers' Comp Insurance 3,125$
Supplies 400$
Office Supplies 1,600$
Restroom Supplies 550$
Taxes & Licenses 150$
Training/Seminars/Education -$
Travel - Hotel, Parking, Flights 3,200$
Travel-Mileage 650$
Travel - Meals -$
Utilities
Telephone & Internet 4,000$
Website Hosting & Management $ 1,000 Total Expenses 308,512$
Net Operating Income
Other Income
Interest Earned
Net Other Income
Net Position / Profit-Loss 10,688$
AAdvertsing / Marketing
Co-op marketing with Heritage Park stakeholders to include, National Steinbeck Cntr, Steinbeck House, First Mayors House, MSVRR group
Creation of a bi-lingual rack card of Salinas City Regional Heritage Center at Heritage Park plus printing and distribution.
Amtrak and NPS -Trails and Rails program for the Juan Bautista de Anza Trail Site participation at Rodeo, Airshow, Laguna Seca
B Capital Site Improvements
Signage around Heritage Center/ CWC
Ramp improvements
Railside landscaping / additional scene around Cerney artwork Window graphics production and installation on railside of depot Banner artwork, production and mounting hardware, installation