2025-2028 Strategic Plan
Attachment E
2025 – 2028 Strategic Plan Goals
2 GOAL 1ECONOMIC DEVELOPMENT
Support and engage with new and established businesses, initiatives and districts to revive economic growth, job creation and innovative workforce training Revitalize residential and commercial blighted areas through targeted initiatives, private investment and community partnerships Strategically explore and expand economic development opportunities throughout the City Maximize the use of the airport property to boost economic growth Analyze emerging districts including an Intermodal Transportation Center, Chinatown and Alisal Marketplace 3 GOAL 2HOUSING
Continue to pursue transit-oriented housing development opportunities Effectively promote health and safety of unsheltered residents through supportive services and housing with our regional partners and non-profit Community Based Organizations (CBOs) Facilitate the addition of workforce, low-income, farmworker housing, ADU development, and innovative models and financing opportunities for cooperative housing while minimizing impacts to neighborhoods Streamline the entitlement and permitting of residential developments by implementing efficient workflows and ensuring timely reviews and approvals Explore solutions to ease residential parking congestion 4 GOAL 3 INFRASTRUCTURE
Improve the condition of the City’s streets, sidewalks and lighting through proactive and creative maintenance and strategic infrastructure investments Explore innovative ways using technology to improve the flow of traffic throughout the City Continue to invest in recreational and public facilities to support our community Evaluate capacity of City infrastructure systems in anticipation of future development Leverage private / public partnerships to improve infrastructure 5 GOAL 4 CITY SERVICES
Complete the Visión Salinas 2040 General Plan
Promote equitable access to City services and foster inclusive development Ensure fiscal responsibility and financial management
Provide quality customer service
Expand the City’s volunteer programs
Engage residents and improve communication with the community through the use of innovative solutions 6 GOAL 5 PUBLIC SAFETY
Invest in public safety staffing, operations, and infrastructure to improve response times, emergency preparedness and resiliency for a growing community, with a focus on developing, hiring, and maintaining a local workforce Continue community policing efforts to build trust and foster collaboration between law enforcement Expand code enforcement capacity to address citywide issues of blight, nuisance, parking, health and safety, and unpermitted vending Increase collaboration with partner agencies and non-profit partners to address public safety, community preparedness and public health issues 7 GOAL 6 YOUTH and SENIORS
Improve, expand and develop youth and senior facilities and programs Consider joint use agreements with school districts for community use of recreational space Increase community events throughout the City for youth and seniors Partner with regional stakeholders to improve access to the arts 8 GOAL 7ENVIRONMENTAL SUSTAINABILITY & CLIMATE RESLIENCY Protect our community from increasing flood risk by modernizing critical stormwater infrastructure Integrate green infrastructure and increase the urban canopy Enhance local water supply reliability and drought resilience by implementing water capture, recharge, recycling and reuse projects Improve local water quality by reducing stormwater pollution and trash in creeks and advancing multi-benefit projects Advance the city’s transition toward a low-carbon energy future by promoting energy efficiency, renewable energy generation and clean mobility and transportation options Promote community resource stewardship by reducing landfill waste through increased diversion of compostable and recyclable waste 9