2025 Annual Report
Salinas City Center Improvement Association
Executive Summary
Salinas City Center is the cultural soul of Salinas. Every year hundreds of events come downtown to enjoy
the
clean,
safe,
and
vibrant
streets
created
by
the
Salinas
City
Center.
Salinas City Center acts as an economic multiplier with investment dollars. By consolidating special district
assessments
we
are
able
to
create
a
value-add
proposition
for
all
property
owners
in
the
district.
Together with our partners, this investment is enabling the revitalization of the downtown district for all of
Salinas.
Table of Contents Salinas City Center Improvement Association Executive Summary About the Salinas City Center Improvement Association Area Map Board Why Salinas City Center? Impact Edible Dining Guide Edible Launch Party Downtown BINGO Salinas Tree For Peace Lighting Ceremony + Shop Small Salinas Digital and Print Advertising Major Expenses Economy Shopping, Business, & Professional Services Properties Pedestrians Pedestrian Data Events Event Organizers List of Events Identity Social Media KSBW Monterey County Weekly & Monterey County Now Streetscape Murals Year Round Decorations Financial Fiscal Year of December 2024 - November 2025 Fiscal Year of December 2025 - November 2026 Fiscal Year of December 2026 - November 2027 Accomplishments and Goals Sidewalk Operations, Beautification, and Order (SOBO) Committee Background Current Landscaping and Maintenance – Zones 1 & 2 Sidewalk Pressure Washing
Accomplishments FY Dec 24/25 Goals FY Dec 25/26 Conclusion District Identity and Streetscape Improvements (DISI) Accomplishments FY Dec 24/25 Goals FY Dec 25/26 Land Use Committee Accomplishments FY Dec 24/25 Goals FY Dec 25/26
About the Salinas City Center Improvement Association In 2015, downtown property owners voted to form an improvement district and to assess their properties.
Early
in
2016,
the
property
owners
formed
a
501(c)3
public
benefit
corporation
called
Salinas
City
Center
Improvement
Association
(SCCIA).
SCCIA
is
now
up
and
running,
with
a
district
manager,
maintenance
employees,
and
a
full
slate
of
volunteers
working
hard
to
implement
the
vision
for
a
vibrant
downtown.
There are two distinct areas of investment that are funded from properties within the district, consisting
of
Sidewalk
Operations,
Beautification,
and
Order
(SOBO)
and
District
Identity
and
Streetscape
Improvements
(DISI).
Both
are
supported
by
a
volunteer
committee
to
develop
their
programs.
A
third
committee,
Land
Use,
works
to
promote
City,
County,
and
Public
Agency
cooperation
for
new
development
and
planning.
Property owners through SCCIA desire to positively affect downtown Salinas by collectively advancing
the
Vibrancy
Plan
originally
set
out
by
the
City.
Our
goal
is
to
create
a
vibrant
business,
retail
and
entertainment
center
that
all
of
Salinas
can
come
to
and
enjoy.
We
support
development
of
new
residential
units,
increased
foot
traffic,
public
engagement
with
the
downtown,
and
a
thriving
retail
sector
with
bustling
restaurants,
bars,
and
coffee
shops.
We
want
the
district
to
be
a
welcoming
and
exciting
place
for
professionals,
students,
visitors,
and
residents
alike.
We
embrace
the
rich
culture
and
history
of
our
people
and
our
town.
This modern, urban environment is achieved through a series of measures, including beautification,
safety,
and
cleanliness
as
well
as
developing
a
strong
district
identity
with
marketing
campaigns.
The SCCIA Board of Directors welcomes and encourages public input and participation in issues that
affect
our
community.
For
more
information
on
how
you
can
get
involved,
please
contact
District
Coordinator
Greg
Hamer.
Area Map
Board
The current board is composed of 11 directors. Per the bylaws of the organization, two thirds of the members
are
property
owners,
or
their
designated
appointee.
Each
director
is
elected
for
a
period
of
2 years
with
no
term-limits.
Elections
are
held
each
year.
Board President Audrey Wardwell [email protected] Board Vice President Amy Salmina [email protected] Board Treasurer Tom Bennett [email protected]
Board Secretary Katy Castagna [email protected] Board Member Frank Saunders [email protected] Board Member Jay DeSerpa [email protected]
Board Member Ruth Rodriguez [email protected] Board Member Steve Ish [email protected]
Board Member Jason Retterer [email protected]
Board Member Peter Kasavan [email protected]
Board Member Willette Jones [email protected]
Why Salinas City Center?
Salinas City Center is a vibrant part of Salinas. Thousands of people flock to the annual parades, active nightlife,
and
to
the
many
events
spread
throughout
the
year.
It
is
home
to
our
local
city
government,
Monterey
County
offices,
Monterey
County
Superior
Court,
Taylor
Farms,
and
over
300
other
small
businesses!
Impact
While the Salinas City Center Improvement Association does not support local area businesses directly, we
promote
the
district
to
our
surrounding
area
as
a
whole.
Some of our initiatives include Restaurant promotion in Edible Monterey , video shorts on YouTube that are
promoted
through
ad
buys,
and
continued
promotion
through
Social
Media.
Media
statistics
are
located in the Social Media chapter below. SCCIA also acts as a liaison to the City of Salinas. We often report issues that the City is not aware of, request
repairs
to
infrastructure,
and
act
as
an
extra
set
of
eyes.
In
addition,
we
are
a
constant
champion
and
amplifier
of
your
voices
to
improve
the
district.
We
are
actively
working
on
parking
issues,
trash,
and
other
issues
relating
to
the
district.
Furthermore, we actively partner with the Arts Council of Monterey County, the Farmers Market, Salinas Valley
Chamber
of
Commerce,
and
One
Main
Street,
the
home
of
the
National
Steinbeck
Center.
Edible Dining Guide
In partnership with Edible Monterey Bay, we developed a Downtown Salinas Dining Guide and map designed
to
highlight
the
diverse
collection
of
restaurants,
bars,
cafés,
and
eateries
located
throughout
Downtown
Salinas.
The
guide
served
as
both
a
visitor
resource
and
a
local
awareness
campaign
encouraging
exploration
of
the
downtown
dining
scene.
The map was featured in Edible Monterey Bay’s Q1 issue as well as distributed to high-traffic locations including
Monterey
Regional
Airport,
Monterey
Zoo,
local
Chamber
of
Commerce
offices,
visitor
centers,
the train station, area hotels, and additional hospitality locations. This placement helped extend Downtown
Salinas
visibility
to
both
visitors
and
residents
throughout
Monterey
County
and
beyond.
Edible Launch Party
We partnered with Heirloom Pizza Co. to host the launch event for the summer issue of Edible Monterey Bay.
The
event
welcomed
Edible
readers,
advertisers,
and
contributors
to
Downtown
Salinas,
creating
an
opportunity
to
highlight
both
Heirloom
Pizza
and
the
broader
downtown
dining
scene.
To
encourage
continued
visitation,
we
hosted
10 raffles
during
the
event,
awarding
gift
cards
to
10 different
Downtown
Salinas
eateries
and
motivating
guests
to
return
and
explore
additional
businesses.
As an added benefit, Heirloom Pizza received a dedicated feature in the Fall issue of Edible Monterey Bay,
along
with
inclusion
in
the
publisher’s
letter
in
the
Summer
issue,
which
promoted
Salinas
as
a
destination
and
further
amplified
positive
regional
exposure
for
Downtown
Salinas.
Downtown BINGO
To further encourage repeat visitation and engagement, we created and distributed Downtown BINGO cards
throughout
the
year
promoting
participation
at
local
restaurants,
cafés,
bars,
and
eateries.
The
program
was
designed
to
incentivize
exploration
of
multiple
businesses,
with
plans
to
host
four
raffle
drawings
awarding
gift
cards
to
participants
who
completed
and
returned
their
cards.
While there was strong initial interest and a high volume of cards picked up, the number of completed cards
returned
was
lower
than
anticipated,
resulting
in
fewer
raffle
opportunities
than
originally
planned.
Moving
forward,
the
program
provides
valuable
insight
into
participant
behavior
and
highlights
opportunities
to
refine
promotion,
incentive
structure,
and
submission
methods
to
increase
engagement
in
future
activations.
Salinas Tree For Peace Lighting Ceremony + Shop Small Salinas For this event, we partnered with the Salinas Valley Chamber of Commerce and One Main Street to deliver
a
community-centered
holiday
celebration.
Continuing
tradition,
the
tree
was
placed
outside
One
Main
Street;
however,
this
year
we
also
activated
the
interior
of
the
building
—
the
first
time
since
the
2019
tree
lighting
—
allowing
for
expanded
programming
and
increased
guest
engagement.
The event featured a free arts and crafts activity produced by the Arts Council for Monterey County, along
with
live
performances
by
Salinas
School
of
Dance
and
the
Salinas
High
School
Baile
Folklorico
Club.
Additional
family-friendly
entertainment
included
a
balloon
artist,
face
painting,
a
magical
elf,
and
complimentary
photos
with
Santa
—
all
offered
free
of
charge
and
open
to
the
entire
community.
Festive highlights included the Salinas Fire Department escorting Santa to the event and ceremonially “lighting”
the
tree
using
the
department’s
ladder
truck.
Additionally,
Brewjee
Coffee
Co.
and
Starbucks
Taylor
Farms
added
to
the
experience
by
distributing
complimentary
hot
chocolate
to
Shop
Small
and
Tree
Lighting
Ceremony
patrons.
In collaboration with the City of Salinas, free parking was offered throughout the day in the Monterey Street
Garage
to
encourage
increased
downtown
visitation
and
support
Shop
Small
Saturday.
While
communication
challenges
with
garage
operations
created
some
guest
confusion,
the
initiative
remains
a
valuable
strategy
we
plan
to
continue
in
future
years
with
improved
coordination
and
confirmation
processes
with
the
City
of
Salinas.
Digital and Print Advertising
Shown below is some of the print and digital collateral used in advertising campaigns.
Major Expenses
Landscaping Salinas City Center Improvement Association currently contracts with Smith and Enright Landscaping to manage
the
district
streetscape.
Services include maintaining the cleanliness along the right-of-way, landscape trimming, watering of plants,
etc.
This
service
ONLY
includes
the
public
right-of-way,
and
no
private
properties
or
government
occupied
properties
are
included.
Occasionally additional work is performed such as tree trimming, removing hazardous items, or cleaning. In 2025 Salinas City Center sponsored the planting of 12 trees in Zone 2. They will be watered for several years
through
the
application
of
grant
funds.
Security Security is and has been a major concern of the merchants and visitors to Salinas City Center. To address these
concerns,
SCCIA
contracts
with
a
security
company
to
provide
guards
to
the
district.
These
guards
help
business
owners
and
merchants
navigate
non-emergency
situations
that
arise,
cooperate
with
law
enforcement
when
needed,
and
lend
a
peace
of
mind.
Everyone
in
the
district
is
invited
to
call
the
on-duty
guard
whenever
assistance
is
needed.
Currently security services are present 64 hours (6 days) per week. During special events this may be increased
due
to
operational
needs.
Salinas City Center spends approximately 20%, or $100,000, of the budget on contracted security services
through
Allied
Security.
Maintenance Salinas City Center has 2 full time staff members to keep the district clean and sanitary. Together they perform
daily
trash
pickups,
graffiti
abatement,
and
general
maintenance.
They
are
responsible
for
picking
up
hundreds
of
bags
worth
of
trash,
hundreds
of
graffiti
removals,
and
picking
up
hundreds
of
instances
of
waste.
Without
them
the
district
would
not
look
as
well
maintained.
Economy
Shopping, Business, & Professional Services Salinas City Center is home to businesses, both large and small. The majority of businesses are service based,
followed
by
food
and
beverage
establishments,
and
retail
stores.
Hundreds
of
employees
work
at
these
businesses.
Salinas City Center is less than 1% the size of the City of Salinas. In that small size, we have more than 4%
of
all
businesses
registered
in
Salinas.
Businesses
choose
Salinas
City
Center
to
be
close
to
their
customers,
other
amenities,
and
to
be
part
of
a
vibrant
community!
Zone 1 Zone 2 Total
Sorted Businesses 120 194 319
Culture & Entertainment 6 10 16
Artist 0 1 1
Casino 0 1 1
Cinema 1 0 1
Faith Organization 0 2 2
Gallery 2 0 2
Library 0 1 1
Museum 1 3 4
Non-Profit 5 19 24
Theater 2 0 2
Food & Drink 22 20 42
American 4 2 6
Bakery 1 4 5
Bar 3 1 4
Bistro 1 0 1
British 0 1 1
Cafe 0 1 1
Catering 0 1 1
Chinese 0 1 1
Coffee Shop/Tea House 3 3 6
Italian 1 1 2
Japanese 1 1 2
Mexican 4 4 8
Mexican/Sushi 1 0 1
Pizza 1 0 1
Tap/Tasting Room 2 0 2
Health 5 6 11
Chiropractor 0 1 1
Counseling 1 4 5
Hearing 1 0 1
Medical Clinic 0 1 1
Mental Health 1 0 1
Pharmacy 1 0 1
Physical Therapy 1 0 1
Personal Services 18 24 43
Barber 2 4 6
Esthetician 3 2 5
Grooming 3 6 9
Gym 0 1 1
Hair Stylist 4 3 7
Health Services 0 1 1
Massage 2 3 5
Medical Aesthetics 0 2 2
Medical Spa 1 1 2
Nails 2 1 4
Spa 1 0 1
Real Estate 12 14 26
Apartment 0 2 2
Commercial Real Estate 1 0 1
Construction 2 4 6
Mortgage Broker 2 0 2
Property Management 3 4 7
Real Estate Broker 3 4 7
Title Company 1 0 1
Retail 13 18 31
Bookstore 1 0 1
Bridal Shop 0 1 1
Children's Clothing 0 1 1
Consumer Goods 5 7 12
Footwear 1 0 1
Furniture 1 0 1
Jewelry 1 2 3
Liquor & Tobacco 0 3 3
Sports 0 3 3
Womens Clothing 4 1 5
Services 44 102 150
Architect 1 2 3
Bank 4 0 4
Business 6 4 10
Dance Studio 0 3 3
Employment 1 3 4
Engineering 2 5 7
Financial 4 8 12
Government 0 7 8
Insurance 4 2 7
Legal 4 25 29
Logistics 2 3 6
Marketing 1 3 4
Media 2 1 3
Personal 2 3 5
Pet Grooming 1 0 1
Photography 3 2 5
Printing 0 2 2
Produce 1 4 5
Technology 1 1 3
Transportation 0 4 4
Union 0 3 3 Since 2018 Salinas City Center businesses have earned over 200 awards with our local newspapers! Businesses Awards Best Of (2018+) 14 78
Readers Choice (2022+) 50 131
Blue Zones Certified 7
Chamber Members 70
Business NameCategorySub-CategorySecondaryTertiaryAddressPhoneBest of MCReaders ChoiceBlue ZonesSVCCVeteran OwnedLGBTQ+ OwnedWoman Owned Gift CardFacebookInstagramX LinkedInWebsiteGirlfish Art Culture & EntertainmentArtist 5 E Gabilan St #213 girlfish_art girlfishart.com Bankers CasinoCulture & EntertainmentCasino 111 Monterey St Bankers Casino Bankers.Casinobankers.casino.salinasbankerscasino.netMaya CinemasCulture & EntertainmentCinema 153 Main St(831) 757-6292 Maya Cinemas Gift Cards Availablemayacinemasmayacinemasmayacinemasmayacinemas.comIslamic Community Of SalinasCulture & EntertainmentFaith Organization35 W Market St(831) 272-4885 IslamicCommunityofSalinasicsalinas831 icsalinas.orgRock Of SalinasCulture & EntertainmentFaith Organization121 Lincoln Ave(831) 246-2725 therockofsalinas therockofsalinas.comArtWorks @SalinasCulture & EntertainmentGallery 262 Main St(831) 622-9060 arts4mcarts4mc arts4mc.orgSalinas Valley Art GalleryCulture & EntertainmentGallery 218 Main St (831) 422-4162 Gift Cards Availablesalinasvalleyartgallery218mainsalinasvalleyartgallery.comJohn Steinbeck Salinas Public LibraryCulture & EntertainmentLibrary 350 Lincoln Ave(831) 758-7311 John Steinbeck Salinas Public Librarysalinaslibrarysalinaspubliclibrarysalinaslibrarysalinaspubliclibrary.orgSalinas City Regional Heritage Center & California Welcome CenterCulture & EntertainmentMuseum 1 Station Pl(831) 757-8687 Salinas City Regional Heritage Center & California Welcome Centersoulofcasoulofca soulofca.orgFirst Mayor's HouseCulture & EntertainmentMuseum 20 Station Pl(831) 214-8661 first_mayors_housefirstmayorshouse.orgMonterey & Salinas Valley Railroad MuseumCulture & EntertainmentMuseum 15 Station Pl(831) 789-8097 montereysalinasvalleyrrmonterey_salinas_valley_railmsvrr.orgNational Steinbeck CenterCulture & EntertainmentMuseum 1 Main St(831) 775-4721National Steinbeck CenterNational Steinbeck Center nationalsteinbeckcentersteinbeckcentersteinbeckcentersteinbeck.orgARIEL TheatricalCulture & EntertainmentTheater 320 Main St(831) 775-0976ARIEL Theatrical arieltheatricalarieltheatricalarieltheatricalarieltheatrical.orgFox Theater SalinasCulture & EntertainmentTheater 241 Main St(831) 759-8459 Gift Cards Availablefoxtheatersalinasfox_theater_salinasFox_Theaterfoxtheatersalinas.comArtists Ink Culture & EntertainmentNon-ProfitStudioGallery1 Midtown Ln(831) 287-0407 artistsink2013artists_ink artistsink.orgThe Steinbeck HouseCulture & EntertainmentNon-ProfitFood & DrinkGift Shop132 Central Ave(831) 424-2735 steinbeckhouse.comAlvarado Street Brewery TaproomFood & DrinkAmerican 301 Main St(831) 356-0219Alvarado Street Brewery TaproomAlvarado Street Brewery TaproomAlvarado Street Brewery TaproomGift Cards Availablealvaradostreetbreweryasbtaproom asb.beerAmapola Kitchen And Wine MerchantFood & DrinkAmerican 32 W Gabilan St(831) 262-0075 amapolakitchenandwine.comDudley's RestaurantFood & DrinkAmerican 258 Main St(831) 758-5257 dudleysoldtown.comFirst AwakeningsFood & DrinkAmerican 171 Main St(831) 784-1125First AwakeningsFirst Awakenings Gift Cards AvailablefirstawakeningspgAwakeningsFirstfirstawakenings.netPortobello's on MainFood & DrinkAmerican 150 Main St 116(831) 770-6363Portobello's on Main Gift Cards AvailableportobellosonmainThe Growers PubFood & DrinkAmerican 227 Monterey St(831) 754-1488The Growers Pub Gift Cards AvailableGrowersPubthegrowerspub growerspub.comDollycakes And SuppliesFood & DrinkBakery 343 Monterey St(831) 206-6686 DCandSupplies_dollycakes_ dollycake-supplies.hub.bizEnergy All DayFood & DrinkBakery 317 Salinas St(831) 256-2639 nrgalldayenergy__all__dayOtto's Bread CompanyFood & DrinkBakery 215 Monterey St(831) 455-5142Otto's Bread Company Gift Cards AvailableottosbreadottosbreadSweet Reba'sFood & DrinkBakery 268 Main St(831) 601-4818Sweet Reba's sweetrebas sweetrebas.comThe Bakery StationFood & DrinkBakery 202 Monterey St(831) 783-1140The Bakery Station Gift Cards AvailablethebakerystationTheBakeryStationthebakerystationsalinas.com201 Main Food & DrinkBar 201 Main St(831) 800-7573 201 Main 201MAIN201MAIN 201complex.comDubber's Oldtown Bar And GrillFood & DrinkBar 172 Main St(831) 676-0256Dubber's Oldtown Bar And Grill DubbersOldtowndubbers_oldtown_bar_and_grilldubbersbarandgrill.comKings Den Food & DrinkBar 22 W Alisal St(831) 422-1116Kings Den thekingsden.comXL Public HouseFood & DrinkBar 127 Main St(831) 800-7625XL Public House XLPublichousexlpublichousePatria Food & DrinkBistro 228 Main St (831) 424-5555PatriaPatriaPatriaPatria Gift Cards AvailablePatriaonMainPatriaonMain patriaonmain.comOld Town Fish ChipsFood & DrinkBritish 18 E Gabilan St(831) 422-3011 oldtownfishandchips.comThe Valley Restaurant & CateringFood & DrinkCatering 9 E San Luis St(831) 208-6576 The Valley Restaurant & Cateringthevalleyrestaurantandcateringvalleyrestaurantandcatering.comEagle RestaurantFood & DrinkChinese 26 W Alisal St(831) 751-2312 Eagle Restaurant eaglerestaurant.guanfamily.comBrewjee Coffee CoFood & DrinkCoffee Shop/Tea House16 E Gabilan St Brewjee Coffee CoBrewjee Coffee Co Gift Cards Availablebrewjeecoffeecobrewjeecoffeecobrewjeecoffeecobrewjeecoffeeco.comCherry Bean Coffee Roasting Co.Food & DrinkCoffee Shop/Tea House332 Main St(831) 424-1989 Gift Cards AvailableGold Leaf Spice & TeasFood & DrinkCoffee Shop/Tea House8 1/2 W Gabilan St(831) 753-7700 Gift Cards Availablegoldleafspicenteasgoldleafteas goldleafspiceandteas.comStarbucks Coffee - Taylor FarmsFood & DrinkCoffee Shop/Tea House150 Main St(831) 800-7983 Gift Cards Availabletaylorfarmstarbucksstarbucks.comThe Beerded BeanFood & DrinkCoffee Shop/Tea House210 Main St The Beerded Bean Gift Cards Availablethebeerdedbeanllcthebeerdedbean thebeerdedbean.comVilla Rivera CaféFood & DrinkCoffee Shop/Tea House142 W Alisal St(831) 256-7025 Villa Rivera Café Gift Cards Availablevillariveracafevillariveracafe villariveracafe.comCasa Sorrento PizzeriaFood & DrinkItalian 393 Salinas St (831) 757-2720Casa Sorrento Pizzeria casasorrentopizzeriacasasorrento831casasorrento.comMangia! Food & DrinkItalian 328 Main St(831) 256-2170Mangia! mangiaeatonmainmangiaeatonmainKokoro SushiFood & DrinkJapanese 36 W Gabilan St(831) 228-5619Kokoro Sushi kokorosushi831 orderkokoro.comSushi DarumaFood & DrinkJapanese 216 Main St(831) 975-4667Sushi Daruma Gift Cards Availablesushi__daruma sushidaruma.comBurrito King TaqueriaFood & DrinkMexican 8 Midtown Ln(831) 424-0159 Gift Cards AvailableEl ChilacatazoFood & DrinkMexican 337 Monterey St (831) 753-0797 elchilacatazo.0222El Colibri Restaurant And DeliFood & DrinkMexican 343 Main St(831) 422-4133 Gift Cards Availablegordonscafeandcateringelcolibrirestaurantanddeli.comMama Lupita'sFood & DrinkMexican 321 Salinas St(831) 622-9060 mamalupitas321Mi Tierra RestaurantFood & DrinkMexican 129 Main St(831) 422-4631Mi Tierra Restaurant Gift Cards Availablemitierrasalinasmitierrasalinas ordermitierra.comMichael's Grill & TaqueriaFood & DrinkMexican 321 Main St(831) 754-8917Michael's Grill & TaqueriaMichael's Grill & Taqueria Gift Cards Availablemichaelsgrilltaqueriamichaelsgrilltaqueria.comTacos Don BetoFood & DrinkMexican 42 W Gabilan St(831) 272-3233 Tacos Don Beto Gift Cards AvailabletacosdonbetoVilla Azteca Food & DrinkMexican 157 Main St (831) 256-2669Villa AztecaVilla Azteca Gift Cards AvailableVillaAztecaRestaurantvilla_azteca villaazteca.comLA GRAN DIABLAFood & DrinkMexican/Sushi 131 Main St(831) 422-5300 LA GRAN DIABLA lagrandiabla_Live @ Heirloom PizzaFood & DrinkPizza 344 Main St Gift Cards Availablelive_at_heirloompizzacoheirloompizzapie.comFarmers Union Pour HouseFood & DrinkTap/Tasting Room217 Main St (831) 975-4890Farmers Union Pour House FarmersUnionPourHousefarmersunionpourhouseThe GlasshouseFood & DrinkTap/Tasting Room221 Main StCaffe Soleil Food & DrinkCafe 8 W Gabilan St(831) 676-0695 caffesoleilsalinascaffesoleilsalinasBaar ChiropracticHealthChiropractor 2 Salinas St A(831) 424-0496 backbonus.comAlcoholics AnonymousHealthCounseling 9 W Gabilan St(831) 424-9874 aasalinas.orgBehavioral Intervention AssociatesHealthCounseling 356 Main St(831) 757-8687 bia4autismbia4autism bia4autism.orgBrian Caputo, AMFTHealthCounseling 9 W Gabilan St(831) 432-7080Mary A. Unruh-Tipton, LMFTHealthCounseling 9 W Gabilan St(831) 759-7291Thomas E Kiatta, LMFTHealthCounseling 60 W Alisal St(831) 422-1162Central Coast Audiology, Inc.HealthHearing 307 Main St 240(831) 417-1000 ccaudiology ccaudiology.comLa Gloria Medical ClinicHealthMedical Clinic 2 Salinas St(831) 422-1116Pacific Grove PsychiatryHealthMental Health 307 Main St (831) 269-8116All Care PharmacyHealthPharmacy 331 Main St(831) 424-8053 AllcarePharmacyandMedicalSupplyallcare.pharmacyallcarerx.netSelect Cal Physical TherapyHealthPhysical Therapy408 Main St(831) 273-0124Select Cal Physical Therapy SelectPTS select_pt selectphysicaltherapy.comBarber ErnestoPersonal ServicesBarber 237 Salinas St 1Clippers Hair SalonPersonal ServicesBarber 355 Main St(831) 800-3043House Of BlendsPersonal ServicesBarber 214 Main St (831) 417-1000 hobsalinas booksy.comProhibition ParlorPersonal ServicesBarber 70 W Alisal St(831) 758-2741 prohibitionparlor Business NameCategorySub-CategorySecondaryTertiaryAddressPhoneBest of MCReaders ChoiceBlue ZonesSVCCVeteran OwnedLGBTQ+ OwnedWoman Owned Gift CardFacebookInstagramX LinkedInWebsiteR Barbers BarbershopPersonal ServicesBarber 6 W Gabilan St Ste 12 r_barbers_barbershopTlatoani Professional Barbers #2Personal ServicesBarber 36 W Alisal StBeaute AestheticsPersonal ServicesEsthetician 240 Main St D(831) 261-2786 beautexaestheticsbeauteaesthetics.netCitrine AestheticsPersonal ServicesEsthetician 319 Salinas St(831) 677-8863 Citrine Aesthetics SkinByKarinacitrine.aesthetics.coMLN.EstheticsPersonal ServicesEsthetician 364 Main St mln.esthetics mlnesthetics.glossgenius.comPureskin Aesthetic SalonPersonal ServicesEsthetician 369 Main St 206(831) 424-3223 pureskinaestheticsalonpureskinsalon pureskin-salon.comSerene EstheticsPersonal ServicesEsthetician 78 W Alisal St(831) 975-4175 the_salinas_aestheticiansereneesthetics.comDose Of DesPersonal ServicesGrooming 240 Main St GEdith Beauty SalonPersonal ServicesGrooming 339 Monterey St(831) 595-1366Eterno BeautyPersonal ServicesGrooming 364 Main St (831) 794-7000 eterno_beauty_by_anaeternobeautybyana.glossgenius.comGlam By CindyyPersonal ServicesGrooming 6 W Gabilan St #1(831) 676-3833K Beauty BarPersonal ServicesGrooming 5 E Gabilan St #203Makin The CutPersonal ServicesGrooming 21 W Alisal St # 116(831) 235-6299Pink Daisy Skin CarePersonal ServicesGrooming 235 Salinas St 1/2 pinkdaisyskincareThe Beauty RoomPersonal ServicesGrooming 237 Salinas St # 2(831) 785-6176 thebeautyroomsalinas_thebeautyroom_beautyroomrf.comTreat Yourself Beauty By StephPersonal ServicesGrooming 364 Main St tyb_bysteph tyb-by-steph.square.siteReborn Fit Personal ServicesGym 25 E Gabilan St(831) 210-5036 Gift Cards Availablereborn__fit rebornfitlifestyle.comColor Queen StudioPersonal ServicesHair Stylist 232 Melody Ln(408) 628-8940 almita1235Hair By Gari Personal ServicesHair Stylist 221 Main St(831) 596-1116Hair By Maria JosePersonal ServicesHair Stylist 237 Salinas St #7(831) 774-2980Hair Care SalonPersonal ServicesHair Stylist 391 Salinas St(831) 372-8026Hair Studio 212Personal ServicesHair Stylist 212 Main St (831) 998-7803 Gift Cards AvailableShear BeautyPersonal ServicesHair Stylist 319 Main St #2(831) 800-3175 Gift Cards Availablehairby.lg2Tu Estilo Hair BoutiquePersonal ServicesHair Stylist 242 Main St(831) 424-0320 Gift Cards AvailableFlow CryotherapyPersonal ServicesHealth Services 311 Salinas St(831) 975-4449 flowcryotherapyflowcryo831 flow-cryotherapy.comEternity TouchPersonal ServicesMassage 5 E Gabilan St #214Happy Feet Personal ServicesMassage 364 Main St(831) 758-3787J.M. Scheel Personal ServicesMassage 344 Salinas St(831) 970-2757Perfect MassagePersonal ServicesMassage 6 W Gabilan St #23,24(831) 417-1000The WellNest Holistic MassagePersonal ServicesMassage 369 Main St #205(831) 601-0844 daynapayneholisticmassagethewellnestmassage.comAudacia AestheticsPersonal ServicesMedical Aesthetics2 Salinas St Suite B(831) 676-8051 audaciaaestheticsaudaciaaesthetics.comSalinas Valley Medical Aesthetics, IncPersonal ServicesMedical Aesthetics30 Central Ave (831) 753-7971 Salinas Valley Medical Aesthetics, Incsalinasvalleymedsvmedaestheticssvmedaesthetics.comRemedy SpaPersonal ServicesMedical Spa 10 W Alisal St(831) 574-8511 Remedy Spa Gift Cards Availableremedyspamdremedyspamd remedyspa.netRevive Beauty BarPersonal ServicesMedical Spa 307 Main St(831) 272-2506 revivebeautyybarrevivebeautybaraesthetics.comErica's Glamorous TouchPersonal ServicesNails ericas_glamorous_touch Serenity Nails And SpaPersonal ServicesNails 364 Main St _nailsbynorma square.siteTulip Nails Personal ServicesNails 389 Salinas St(831) 800-2566Tulip Nails tulipnails_07Chang's NailsPersonal ServicesNails 365 Main St(831) 801-0431Aquablue Skin & Body SpaPersonal ServicesSpa 229 Main St(831) 422-2500Aquablue Skin & Body Spa Gift Cards Availableaquabluespasaquabluespa aquabluespa.comSalinas Gateway Senior ApartmentsReal EstateApartment 25 Lincoln Ave jsco.netSteinbeck Commons ApartmentsReal EstateApartment 10 Lincoln Ave(831) 754-1918 steinbeckcommons.comCushman And WakefieldReal EstateCommercial Real Estate328B Main St(831) 449-8000 CushmanWakefieldcushwakecushwake cushmanwakefield.comBlancas Construction, Inc.Real EstateConstruction 6 W Gabilan St #22(831) 320-4101 Blancas Construction, Inc. blancasconstructionincblancasconstructionincPio M ConstructionReal EstateConstruction 374 Main St(831) 202-0039 piomconstructionincpiomconstructioninc.comRH ConcreteReal EstateConstruction 6 W Gabilan St #8,9(408) 947-8933 rhconcrete.comSlam A DoorReal EstateConstruction 137 Monterey St (831) 757-3511 slamadoor.comStaples Construction CompanyReal EstateConstruction 344 Salinas St(805) 535-7800 staplesconstructioncompanystaplesconstructionstaplesconstruction.comSwinerton BuildersReal EstateConstruction 307 Main St swinerton.comBlue Adobe MortgageReal EstateMortgage Broker362 Main St(831) 250-5559Blue Adobe MortgageBlue Adobe Mortgage blueadobemortgageblueadobemortgageblueadobemortgage.comPremier Mortgage ResourcesReal EstateMortgage Broker336 Main St(831) 801-6088 PMRloansUSApmrloanspmrloans pmrloans.com36 North PropertiesReal EstateProperty Management369 Main St M(831) 484-460436 North Properties36 North Properties 36NorthPropertyManagement36northproperties36northpm.comAlpha Property ManagementReal EstateProperty Management5 E Gabilan St #202(831) 320-2729 alphapropertymanagement.infoCoast & Valley Properties, IncReal EstateProperty Management376 Main St (831) 757-1270Coast & Valley Properties, IncCoast & Valley Properties, IncCoastandValleyPMcoastandvalleypropertiesCoastandValleycoastandvalleypm.comGabilan PropertiesReal EstateProperty Management4 W Gabilan StDeSerpa Real Estate Investment & DevelopmentReal EstateProperty Management416 Main St(831) 757-4602 DeSerpa Real Estate Investment & Development deserpa.comKobrinsky GroupReal EstateProperty Management235 Monterey St(831) 649-3505 Kobrinsky Group kobrinskygroup.com Piini Realty Real EstateProperty Management263 Lincoln Ave(831) 324-0617 Piini Realty piinirealty.comAtlas Premier PropertiesReal EstateReal Estate Broker426 Main St atlaspremierpropertiesIntero Real Estate ServicesReal EstateReal Estate Broker221 Main St, #201(831) 262-9139 interorealestatesalinasintero.comM2 Realty GroupReal EstateReal Estate Broker50 W Alisal St(831) 235-6299M2 Realty Group MSQUAREDREALTYmsquaredrealtygroupmsquaredrg.comNT Real Estate & Central Coast CapitalReal EstateReal Estate Broker222 Main St(831) 272-3103 montereybayhouses.comPriority Real EstateReal EstateReal Estate Broker6 W Gabilan St #20REMAX PROPERTY EXPERTSReal EstateReal Estate Broker233 Monterey St propertyexpertsremaxremaxpropertyexpertsremaxpropertyexperts.netSteinbeck Real Estate & MortgageReal EstateReal Estate Broker12 W Gabilan St(831) 809-5199Steinbeck Real Estate & Mortgage SteinbeckRealEstatesteinbeckrealestateSteinbeckREsteinbeckre.com First American Title CompanyReal EstateTitle Company 307 Main St #310(408) 487-5055First American Title CompanyFirst American Title CompanyFirstAmericanTitlefirst_american firstamericanmonterey.comDowntown Book & SoundRetailBookstore 213 Main St(831) 477-6700Downtown Book & Sound Gift Cards AvailableDowntownBookandSounddowntownbookandsoundbookdowntowndowntownbookandsound.comRedefined BridalRetailBridal Shop 10 W Gabilan St(831) 676-3586 RedefinedClothingredefinedbridal redefinedbridal.com Business NameCategorySub-CategorySecondaryTertiaryAddressPhoneBest of MCReaders ChoiceBlue ZonesSVCCVeteran OwnedLGBTQ+ OwnedWoman Owned Gift CardFacebookInstagramX LinkedInWebsiteOh! Baby RetailChildren's ClothingResale 335 Monterey St(831) 424-2250 Gift Cards AvailableohbabysalinasohbabysalinasApotheca. RetailConsumer GoodsGift Shop 9 E Gabilan St Woman Owned apotheca.dot shopapotheca.comEli's Amazing DealsRetailConsumer GoodsResale 329 Monterey St(831) 998-7677 salinasliquidationsGifts On The GoRetailConsumer GoodsGift Shop 150 Main St 112(831) 758-5118Gifts on the GoGifts On the Go Gift Cards Availablegiftsonthegosalinascashopgiftsonthego.comBenjamin Moore - Golden State PaintRetailConsumer Goods333 Main St(831) 676-0290 goldenstatepaintsgoldenstatepaint.comGreen's Camera WorldRetailConsumer Goods350 Main St(831) 424-5247 Green's Camera World greencameraworldgreenscameragreenscamera.comMP Vacuum RetailConsumer Goods233 Salinas St(831) 753-7433 MPVACUUMmpvacuum mpvacuum.comOld Town AntiquesRetailConsumer GoodsResale 202 Main St Old Town Antiques salinasoldtownantiquesPaper TacosRetailConsumer Goods44 W Alisal St(831) 970-2472 Paper Tacos PaperTacospaper_tacos Papertacos.comThe D.J. BoothRetailConsumer Goods345 Monterey St(831) 424-2232 djboothmusiccodjboothmusiccodjboothmusicco.comValley Trophy & DetectorsRetailConsumer Goods256 Main St(831) 751-3116 Valley Trophy & Detectors ValleyTrophiesInc valleytrophies.netWest Coast CookwareRetailConsumer Goods28 Lincoln Ave westcoastcookwarewestcoastcookwarewestcoastcookware.comZum Zum TeaRetailConsumer Goods35 Stone St (831) 809-8331 Gift Cards Availablezumzumteaszumzumtea zumzumtea.comBeck's Shoes and RepairRetailFootwear 354 Main St(831) 424-7569 becksshoes.comCasona On MainRetailFurniture 150 Main St(831) 998-7634 Gift Cards AvailablecasonaonmaincasonaonmainMcWherter's JewelersRetailJewelry 236 Main St(831) 422-6181McWherter's JewelersMcWherter's Jewelers McWhertersJewelersmcwhertersjewelersmcwhertersjewelers.comShilohs Locket Permanent JewelryRetailJewelry 14 Midtown Ln(831) 905-8913 shilohslocketshilohslocketTony's JewelryRetailJewelry 219 Monterey St(831) 272-3438Tony's Jewelry FollowTonysJewelrytonysjewelry1 tonysjewelry.netCentral LiquorRetailLiquor & Tobacco118 Central AveGrapes N GrainRetailLiquor & Tobacco385 Salinas St Hi-Life SmokesRetailLiquor & Tobacco349 Monterey St(831) 757-4089Bobcat BicyclesRetailSports 141 Monterey St(831) 422-3453Bobcat BicyclesBobcat Bicycles Gift Cards Availablebobcatbicyclesbobcatbicycles bobcatbicycles.comMax Fit NutritionRetailSports 341 Monterey St(831) 998-7876 shopmaxfit maxfitmeals.com Valley Bikes RetailSports 64 W Alisal St (831) 422-3453Valley Bikes ValleyBikevalleybikes831 valleybikes831.comAK Fashion RetailWomens Clothing246 Main St (831) 809-5199 ak_fashiionnBerBlue BoutiqueRetailWomens Clothing237 Salinas St #2 berblue.boutiqueBliss BoutiqueRetailWomens Clothing300 Main St(831) 647-1193Bliss BoutiqueBliss Boutique BlissBoutiquebliss_boutique bebeautifulinbliss.comHead over Heels Fashion LoungeRetailWomens Clothing248 Main St(831) 753-7080 Gift Cards Availableheadoverheels831headoverheels831shopheadoverheels.comVintage Blossom BoutiqueRetailWomens Clothing150 Main St #130 vintageblossomboutiquevintageblossomboutiqueISA In Studio ArchitectureServicesArchitect 250 Main St isarch.netKasavan ArchitectsServicesArchitect 60 W Market St #300(831) 424-2232 Kasavan Architects kasavanarch.comPeartree + Belli ArchitectsServicesArchitect 235 Monterey St(831) 422-5327 Peartree + Belli Architects PeartreeBelliArchitectspeartreebelli.comBank Of AmericaServicesBank 405 Main St(831) 758-7306 Bank Of America BankofAmericabankofamericaBankofAmericabankofamerica.comChase Bank ServicesBank 425 Main St(831) 754-5444 chasechasechase chase.comMechanics BankServicesBank 307 Main St #200 Mechanics Bank MechanicsBank1905mechanics_bankmechanicsbankmechanicsbank.comPacific Valley BankServicesBank 422 Main St(831) 771-4330Pacific Valley BankPacific Valley BankPacific Valley Bank pacificvalleybank.comA&G Facility Services LLCServicesBusiness 161 Main St Ste 3(831) 208-1314 A&G Facility Services Llc agfacilityservicesservicesbyag.comEvents By VeroServicesBusiness 364 Main St eventsbyveroItradenetworkServicesBusiness 307 Main St 100(831) 320-2655 iTradeNetworkInc itradenetwork.comLAZ Parking ServicesBusiness 20 E Market StMaureen Wruck Planning LlcServicesBusiness 21 W Alisal St # 111(831) 272-4858 Maureen Wruck Planning Llc Mwruck.comMonterey County SurveyorsServicesBusiness 324 Lincoln Ave (831) 800-7900One WorkplaceServicesBusiness 325 Main St(831) 272-3524 One Workplace oneworkplace oneworkplace.comSalinas Valley Chamber Of CommerceServicesBusiness 119 E Alisal St(831) 751-7725Salinas Valley Chamber of Commerce SalinasValleyChamberofCommercesalinaschambersalinaschambersalinaschamber.comViva Billing & Consulting, IncServicesBusiness 416 Main St B(831) 422-6261 vivabilling.comWestern Growers Center For Innovation & TechnologyServicesBusiness 150 Main St #130(831) 455-5142 Western Growers Center For Innovation & Technologywgcit wg_cit wginnovation.comJeanne Robinson Dance StudioServicesDance Studio 380 Monterey St Jeanne Robinson Dance Studio jeannerobinsondancearts.comNCA Dance StudioServicesDance Studio 335 Melody Ln ncadancestudio ncadance.comSalinas School of DanceServicesDance Studio 40 W Gabilan St(831) 837-7006Salinas School of Dance salinasschoolofdancesalinasschoolofdancesalinasschoolofdance.comBalance StaffingServicesEmployment 313 Main St A balancestaffingfirmBalanceStaffCobalancestaffing.comExpress Employment ProfessionalsServicesEmployment 45 W Alisal St(831) 920-1857 Express Employment Professionals expressprosexpresspros.comFull Steam StaffingServicesEmployment 415 Salinas St(831) 758-9040 FullSteamStaffingCorpratefullsteamstaffingfullsteamstafffullsteamstaffing.comMonterey County WorksServicesEmployment 344 Salinas St(831) 796-3341 Monterey County Works MontereyCountyWorksmonterey_county_worksmontereycountyworks.comBKF EngineersServicesEngineering 307 Main St(831) 205-5880 BKFengineersbkfengineersBKF_Engineersbkf.comCentral Coast Engineers, Inc.ServicesEngineering 21 W Alisal St # 104(831) 753-2324Harris & AssociatesServicesEngineering 60 W Alisal St(831) 975-4555 harrisassocharrisassocharrisassocweareharris.comRpm Team, LlcServicesEngineering 295 Main St 210Soil Surveys Group, IncServicesEngineering 119 Central Ave(831) 757-2172Structural Design Services And EngineerServicesEngineering 6 W Gabilan St #10,11 sdseinc.comTaluban Engineering, IncServicesEngineering 103 Church St(831) 754-0545Ameriprise FinancialServicesFinancial 307 Main St (831) 772-9873 Ameriprise Financial ameripriseadvisors.comEmbarcadero Financial GroupServicesFinancial 7 John St(831) 754-2027 embarcaderofinancialEFG_SF embarcaderofinancial.comFred F Sprinz, CFPServicesFinancial 21 W Alisal St(831) 754-2027Golden Gate Bookkeeping & Tax ServicesServicesFinancial 344 Salinas St # 111(831) 422-1925Hastie Financial GroupServicesFinancial 307 Main St(831) 422-4910Hastie Financial GroupHastie Financial Group HastieFinancialGrouphastiefinancialgroupHastieFinancialhastiefinancialgroup.comIngraham and Associates CPAsServicesFinancial 412 Main St(831) 422-6261 Ingraham and Associates CPAsingrahamcpas ingrahamcpas.comIntegris Wealth ManagementServicesFinancial 60 W Alisal St, #105(831) 333-1717 Integris Wealth Managementintegriswealth integris-wealth-managementintegriswealth.comQuiroz Tax ServicesServicesFinancial 344 Salinas St(831) 269-0111 quiroztaxserviceRowe Insurance ServicesServicesFinancial 344 Salinas St(831) 757-6060Taxpoa ServicesFinancial 344 Salinas St # 105A(818) 321-5231 taxpoaa.comTeacher's PensionServicesFinancial 369 Main St #202(800) 474-1440 TeachersPension tpensions.comThe Gladstone CompaniesServicesFinancial 17 E Gabilan St(877) 323-7374 TheGladstoneCompaniesGladstoneCompsgladstonecompanies.comCity Of SalinasServicesGovernment 200 Lincoln Ave(831) 837-6000City of SalinasCity of Salinas cityofsalinascityofsalinascityofsalinas.org Business NameCategorySub-CategorySecondaryTertiaryAddressPhoneBest of MCReaders ChoiceBlue ZonesSVCCVeteran OwnedLGBTQ+ OwnedWoman Owned Gift CardFacebookInstagramX LinkedInWebsiteCity Of Salinas - Fire DepartmentServicesGovernment 200 Lincoln Ave(831) 758-7233 SalinasFireDepartmentsalinasfiredepartmentcityofsalinascityofsalinas.orgCity Of Salinas - Police DepartmentServicesGovernment 200 Lincoln Ave(831) 758-7387 City Of Salinas - Police DepartmentSalinasPoliceDepartmentsalinaspolicedepartmentSalinasPD salinaspd.orgCouncilmember Margaret D'ArrigoServicesGovernment 200 Lincoln Ave(831) 905-6471 https:Mayor Dennis DonohueServicesGovernment 200 Lincoln Ave https:Representative Zoe LofgrenServicesGovernment 142 W Alisal St #E116(831) 758-7261 zoelofgren lofgren.house.govSpeaker Robert RivasServicesGovernment 60 W Market St, Suite 110(831) 759-8676 CASpeakerRivascaspeakerrivas speaker.asmdc.orgSupervisor Luis AlejoServicesGovernment (831) 755-5011 SupervisorAlejoSupervisorAlejocountyofmonterey.govAlliant Insurance Services, IncServicesInsurance 150 Main St 220(831) 789-8565 Alliant Insurance Services, Inc alliant.comBay And Basin Insurance ServicesServicesInsurance 371 Main St(925) 708-1122 Bay And Basin Insurance ServicesBayandBasinInsurancebayandbasininsbayandbasininsbayandbasinins.comFamily First Life AgencyServicesInsurance (831) 837-8938 familyfirstlifefamilyfirstlifefamilyfirstlifefamilyfirstlife.comDerek Diaz Farmers Insurance AgencyServicesInsurance 242 1/2 Main St(831) 319-4623 keepingyourfamilycoveredderekdiazinsuranceservices.comGonzalez and Associates Insurance ServicesServicesInsurance 106 Lincoln Ave(833) 275-7232 gonzins.comJohn T Menold, CLUServicesInsurance 60 W Alisal St(831) 422-8737Willette Jones State Farm InsuranceServicesInsurance 341 Main St(831) 424-7505Willette Jones State Farm Insurance WilletteJonesStateFarmInsuranceyourdowntownagentwillettejones.comAaron J Breeden EsqServicesLegal 5 E Gabilan St #207Alternative Dispute Resolution, APCServicesLegal 60 W Alisal St 101 Alternative Dispute Resolution, APC ADRcorp baileyadr.comBava & Associates PcServicesLegal 295 Main St 600Blanca Zarazua Abogada, Attorney At LawServicesLegal 313 Salinas St(831) 422-0302 zaralaw.comBolour-Carl Immigration GroupServicesLegal 369 Main St BolourCarlImmigrationGroupBCImmGroupamericanvisas.netChris Cain LawServicesLegal 6 W Gabilan St #17(831) 296-0060 Chris Cain Law chriscainlaw chriscainlaw.comCypress Coast Law PCServicesLegal 44 W Alisal St Suite 10(831) 424-1764 CypressCoastLaw cypresscoastlaw.comHaworth, Bradshaw, Stallknecht & Barber, LLCServicesLegal 344 Salinas St(831) 443-4400 haworthlaw.comHernandez Law FirmServicesLegal 40 Central Ave(831) 424-3482 miguelhernandezlaw.comJeffrey A Gobell, Attorney At LawServicesLegal 21 W Alisal St #100JRG Attorneys At LawServicesLegal 318 Cayuga St JRG Attorneys At Law JRGattyjrgattorneys jrgattorneys.comLaw Office Of Bruce J KitchinServicesLegal 344 Salinas St(831) 759-0900Law Office Of John KlopfensteinServicesLegal 9 W Gabilan St(831) 610-5921 JohnKlopfensteinLaw criminaldefenselawmonterey.comLaw Office Of Magnolia ZarragaServicesLegal 114 Church St(831) 757-4615 AbogadaMagnolia zarragalaw.comLaw Office Of Maribel PenalozaServicesLegal 307 Main St (831) 800-6395 lawofficeofmaribelpenalozapenalozalaw.comLaw office of Michelle Noble McCainServicesLegal 106 Central Ave michellenoblemccain.comLaw Offices Of Deok J KimServicesLegal 161 Main St #2Law Offices Of William V PernikServicesLegal 40 Central Ave(831) 222-3922 perniklaw perniklaw.comMichael A. Atteridge, Attorney At LawServicesLegal 21 W Alisal St(831) 424-4895Milla Legal Document ServicesServicesLegal 90 W. Alisal St(831) 422-2719 Milla Legal Document ServicesMillaLDSmillalegaldocumentservicesmillalegaldocumentservices.comMoncrief & HartServicesLegal 16 W Gabilan St (831) 783-0779Moncrief & HartMoncrief & Hart moncriefhart.comNoland Hamerly Etienne & HossServicesLegal 333 Salinas St # 4(831) 772-8300Noland Hamerly Etienne & HossNoland Hamerly Etienne & Hosstoprankedattorneys nheh.comRobert Pitman, Attorney At LawServicesLegal 21 W Alisal St #100Sheri PerlmanServicesLegal 6 W Gabilan St #4,5,6,7(831) 754-6669Susan A. Sutton, Attorney At LawServicesLegal 21 W Alisal St(831) 771-1970Taylor And Dolowich, Professional Law CorporationServicesLegal 241 Salinas St(214) 888-2800 TaylorDolowich taylordolowich.comThe Setterquist Law FirmServicesLegal 44 W Alisal St SetterquistLawFirmW. Scott Erdbacher Attorney At LawServicesLegal 21 W Alisal St 100(831) 594-5175Xavier Nady Attorney At LawServicesLegal 261 Lincoln Ave(831) 424-0545A&Z Trucking IncServicesLogistics 5 E Gabilan St #201 aandztrucking.comGenesis Freight LinesServicesLogistics 34 Central Ave genesisfreightlines.comH&H Transportation IncServicesLogisticsLipeline LogisticsServicesLogistics 372 Main StValley Express LlcServicesLogistics 9 W Gabilan St 15(831) 676-0689Wilson & Sons TruckingServicesLogistics 376-A Main St(831) 443-1882 wilsonfamilytruckingincAbe - Signs ServicesMarketing 6 W Gabilan St # 2 ABESignsB-Impressed Branding SolutionsServicesMarketing 351 Main St bimpressedbrandingsolutionsBimpressedbimpressed.comHey Mr Hat ServicesMarketing 9 W Gabilan St(831) 261-7371 HeyMrHatheymrhat thehatisback.weebly.comTMD CreativeServicesMarketing 90 W Alisal St(831) 758-6425TMD CreativeTMD Creative tmdcreativetmdcreative tmdcreative.comMag One MediaServicesMedia 369 Main St 201(831) 800-7639 Mag One Media Magonemediamagonemedia magonemedia.comRadio Bilingue IncServicesMedia 161 Main St #4 RadioBilingueKHDC radiobilingue.orgSalad Bytes MediaServicesMedia 21 W Alisal St SaladBytesMediasaladbytesAction Council Of Monterey CountyServicesNon-Profit 295 Main St(831) 208-1314 ActionInspiringChangeACTIONCouncil actioncouncil.orgAlliance On AgingServicesNon-Profit 247 Main St(831) 655-1334Alliance on Aging aoamontereyAOAmontereyallianceonaging.orgAmerican Cancer SocietyServicesNon-Profit 44 W Alisal St American Cancer SocietyCHISPA ServicesNon-Profit 295 Main St #100(831) 757-6251 CHISPA chispahousing chispahousing.orgCenter For Community AdvocacyServicesNon-Profit 22 W Gabilan St(831) 753-2324 Center For Community AdvocacyCenterforCommunityAdvocacySalinascenterforcommunityadvocacycca-viva.orgCentral Coast Center Independent LivingServicesNon-Profit 318 Cayuga St(831) 757-2968 CentralCoastILC_cccilCentralCoastILCcccil.orgDigital NESTServicesNon-Profit 210 Salinas St(831) 722-6378 Digital NEST DigNESTdigitalnestDigiNEST digitalnest.orgDoor To HopeServicesNon-Profit 130 W Gabilan St(831) 758-0181 Door To Hope doortohope.mcstart doortohope.orgHarmony At HomeServicesNon-Profit 9 W Gabilan St #3(831) 272-6644 Harmony At Home harmonyathome.org4harmonyathomeHarmony_at_Homeharmony-at-home.orgHousing Resource Center Monterey CountyServicesNon-Profit 60 W Market St(831) 424-9186 Housing Resource Center Monterey CountyHRCoMChrcmontereyHRCMontereyhrcmontereycounty.orgITNMontereyCountyServicesNon-ProfitTransportation236 Monterey St(831) 233-3447 ITNMontereyCounty ITNmc2025itnmontereyITNMC itnmontereycounty.orgMILPA CollectiveServicesNon-Profit 339 Melody Ln(831) 676-3079 MILPACollectivemilpacollectivemilpacollectivemilpacollective.orgOldtown Salinas FoundationServicesNon-Profit 21 W Alisal St # 111(831) 758-0725 oldtownsalinasfarmersmarketsalinasfarmersmarketoldtownsalinasfoundation.orgSalinas City CenterServicesNon-Profit 10B Midtown Ln(831) 905-1422Salinas City CenterSalinas City CenterSalinas City Center salinascitycentersalinascitycentersalinascitycenter.comSalinas PAL ServicesNon-Profit 100 Howard St(831) 512-1900Salinas PAL salinaspalsalinas_pal salinaspal.orgSalinas Downtown Rotary ClubServicesNon-Profit 1 Main St Salinas Downtown Rotary ClubSalinasRotarysalinasrotary salinasrotary.orgSalinas Valley Food & WineServicesNon-Profit 21 W Alisal St # 111(831) 774-1434 SalinasValleyFoodAndWineSalinasValleyFoodAndWinesalinasvalleyfoodandwine.com Business NameCategorySub-CategorySecondaryTertiaryAddressPhoneBest of MCReaders ChoiceBlue ZonesSVCCVeteran OwnedLGBTQ+ OwnedWoman Owned Gift CardFacebookInstagramX LinkedInWebsiteSalinas Valley Health FoundationServicesNon-Profit 60 W Market St(831) 759-1880 salinasvalleyhealthfoundationSalinasValleyHealthFoundationSalinasValleyHealthFoundation.orgSpecial Kids ConnectServicesNon-Profit 334 Main St(831) 372-2730 specialkidsconnectspecialkidsconnectspecialkidsconnect.orgThe Blind and Visually Impaired Center of Monterey CountyServicesNon-Profit 236 Monterey St(831) 649-3505 The Blind and Visually Impaired Center of Monterey CountyBVICentertheblindandvisuallyimpairedblindandlowvision.orgUnited Way Monterey CountyServicesNon-Profit 232 Monterey St #200(831) 757-4615 uwmontereyunitedwaymontereyunitedwaymccaunitedwaymcca.orgInstitute On AgingServicesPersonal 44 W Alisal St(831) 230-6578 IOASFBAYioagingIOASFBAYioaging.orgMonterey County Republican PartyServicesPersonal 414 Main St MontereyGOPmontereygopmcrp_ca montereyrepublicans.orgPeninsula Arts & CraftsServicesPersonal 225 Main StSkillet Creek Weapon SystemsServicesPersonal 21 W Alisal St Ste 108(831) 998-8632 SkilletCreekWeaponSystemsSkilletCreekWeaponSystemsskilletcreekweaponsystems.comTravelers HotelServicesPersonal 16 E Gabilan StCentral BarksServicesPet Grooming 254 Main St(831) 902-0905 Gift Cards Availablecentralbarks.salonB. Nice PhotosServicesPhotography 5 E Gabilan St #205,206(831) 585-4458 b.nicephotosb.nicephoto bnicephotos.comBeautiful Blessings Photography & BoutiqueServicesPhotography 342 Main St(831) 975-5473 BeautifulBlessingsPhotobeautifulbphoto beautifulblessingsphoto.comCook's PhotographyServicesPhotography 353 Main St(831) 424-5486 cooksphotographycooksphotography.comJE PhotographyServicesPhotography 380 Main StNaked Beauties StudioServicesPhotography 44 W Alisal St(831) 320-6238Copy Mat ServicesPrinting 44 W Gabilan St Copy Mat copymat1 salinascopymat.comMP Express ServicesPrinting 324 Lincoln Ave (831) 758-9040 MP Express myexpressprinter.comBuena Vista ProduceServicesProduce 5 E Gabilan St #204(831) 770-1148Elkhorn PackingServicesProduce 60 W Market St #150 elkhornpacking.comLatitude 36 Foods, LlcServicesProduce 17 E Gabilan St(831) 751-0429 Latitude 36 Foods, Llc latitude36foodslatitude36foods latitude36foods.comR&R Fresh Fruit & VegetablesServicesProduce 60 W Alisal St(831) 455-0125Taylor FarmsServicesProduce 150 Main St(831) 975-4037Taylor FarmsTaylor FarmsTaylor FarmsTaylor Farms taylorfarmsyourtaylorfarmsyourtaylorfarmstaylorfarms.comAdaptive Information SystemsServicesTechnology 378 Main St adaptive_information_systemsadaptiveis.netFlexit Llc ServicesTechnology 60 W Alisal St(831) 800-1359 Flexit Llc FlexinTechflexit.aiKingsbridge TechnologiesServicesTechnologyGreyhound BusServicesTransportation 11 Station Pl greyhound.comKwik Serv SalinasServicesTransportation 201 Monterey St(831) 676-3764Monterey Salinas TransitServicesTransportation 110 Salinas St Monterey Salinas Transit montereysalinas.transitmst_bus mst.orgSalinas Amtrak StationServicesTransportation 11 Station Pl(800) 872-7245 amtrak.comDeputy Sheriff'S Association Of Monterey CountyServicesUnion 60 W Alisal St DSAofMontereyCountyDSAofMontereyCountyDSAofMontereyComocodsa.netSalinas Firefighters AssociationServicesUnion 5 E Gabilan St #208,210 Salinas Firefighters Associationsalinasfirefighterssalinasfirefighterssalinasfirefightersfoundation.orgSeiu 521 ServicesUnion 334 Monterey St(831) 784-2560 SEIU521SEIU521SEIU521 seiu521.orgFriends Of The Salinas Public LibraryServicesNon-ProfitBookstore 350 Lincoln Ave(831) 758-7182 fospl friendsofthesalinaspubliclibrary.org Properties
Salinas City Center includes approximately 113 acres of the historic downtown. This acreage represents
0.54%
of
total
acreage
within
the
city.
With
the
continued
development
of
redundant
parking
lots
and
derelict
buildings,
the
economic
value
of
Salinas
City
Center
increases
and
becomes
a
more
attractive
place
to
Live,
Work,
and
Play!
The Top 10 Property Owners by Quantity of Parcels are as follows. Top 10 property owners by Qty of Parcels Properties CITY OF SALINAS 44 SALINAS CITY CENTER LLC 10 COUNTY OF MONTEREY 8 CAMPOS JIMENEZ INVESTMENTS INC 5 AMES ROBERT H & EMMA B AMES CO-TRS 4 ISLAMIC COMMUNITY OF SALINAS 3 3SOME PAR-TNERS LLC 3 ALSALAHI SALEH & SHAMAN MAGDAH 3 PITMAN JOHN D TR & PITMAN ROBERT J TR 3 SAUNDERS FRANK H & KELLY NORWOOD TRS 3
Pedestrians
Over 400,000 pedestrians utilized the scramble crosswalk on the intersection of Main Street and Alisal Street
in
2025.
Pedestrian Data
2023 Main/Alisal 2024 Main/Alisal 2025 Main/Alisal Change Total Pedestrians 409,996 442,900 409,516 -7.54%
Ave Monthly Pedestrians 34,166 36,908 34,126 -7.54% In the data below there is an aberration in November. Traffic is up more than expected. Looking at source
data,
16 days
were
not
recorded
in
November
2024.
Month 2023 Main/Alisal 2024 Main/Alisal 2025 Main/Alisal Change January 29,328 30,924 26,196 -15.29%
February 29,831 31,895 31,224 -2.10%
March 33,685 36,792 38,474 4.57%
April 38,660 35,121 35,929 2.30%
May 33,924 40,832 36,742 -10.02%
June 34,108 46,632 37,378 -19.84%
July 41,410 51,332 34,116 -33.54%
August 40,872 50,544 40,317 -20.23%
September 32,865 39,745 30,163 -24.11%
October 40,619 39,580 31,981 -19.20%
November 26,191 12,691 29,777 134.63%
December 28,503 26,812 37,219 38.81%
Events
Salinas City Center is host to many events throughout the year. Events counted are either in the Public Right
of
Way
(Main
Street),
or
hosted
inside
private
businesses.
2025
was
the
third
year
that
events
were
counted.
Not
all
events
were
counted.
Staff
made
best
efforts
to
record
as
many
as
possible.
Large notable events were the Rodeo Horse Parade, Kiddie Kaper Parade, American Cancer Society Relay for Life, and the Salinas Holiday Parade of Lights.
Event Organizers Many events repeated themselves like the Farmers Market. In 2025 SCCIA staff recorded 60 unique organizers
that
put
on
634
events.
John Steinbeck Library
The Beerded Bean
Various
Oldtown Salinas Foundation
First Mayor's House
Monterey & Salinas Valley Railroad Museum
Live @ Heirloom Pizza
XL Public House
ArtWorks @Salinas
Friends of the Salinas Public Library
Hometown Heroes
Salinas Valley Toy Show
Brew-N-Krew
Artists Ink
Fox Theater Salinas
Downtown Book & Sound
National Steinbeck Center
Mangia!
201 Main
Coalition of Homeless Services Providers
Ecology Action
Downtown Salinas
Salinas Downtown Rotary
Portobello's on Main
ARIEL Theatrical
City of Salinas
Laguna Seca Raceway
YOSAL
Salinas Valley Art Gallery
Amapola Kitchen and Wine
Salinas Rodeo
What's Grubbin'
Salinas PAL
MILPA Collective
American Cancer Society
Monterey County Works
The Krew Runners
Monterey Bay APEX Accelerator & Central Coast SBDC Sacred Heart School
The Rose Hour
What's Grubbin
Salinas Valley Chamber of Commerce
Maya Cinemas
Salinas Valley Pride
United Way of Monterey County
Salinas High School
Bankers Casino
Salinas City Center
B. Nice Photos
Energy All Day
Steinbeck Real Estate & Mortgage
Aquablue Skin & Body Spa
Gifts on the Go
Amapola Kitchen and Wine Merchant
Arts Council of Monterey County
Head Over Heels Fashion Lounge
Monterey County Veterans Day Parade
ITNMontereyCounty
Bliss Boutique
Patria
List of Events Salinas City Center Improvement Association identified 634 events, with 240 of those to be unique, in 2025.
STORYTIME JAMBOREE by John Steinbeck Library
Open Mic by The Beerded Bean
20th Anniversary First Friday Art Walk by Various Salinas Farmers Market by Oldtown Salinas Foundation Open House by First Mayor's House
Open House by Monterey & Salinas Valley Railroad Museum Monday Night Karaoke by Live @ Heirloom Pizza
Trivia Nights - 00's Movies/Music by XL Public House Trivia Nights by XL Public House
First Friday Artist Reception: JC Gonzalez, Jerry Takigawa, Natalia Poehner Corazza by ArtWorks @Salinas 4th Annual Sip & Paint by Friends of the Salinas Public Library Trivia Nights - Disney by XL Public House
Vietnam Veterans Ceremony by Hometown Heroes
Salinas Valley Toy Show by Salinas Valley Toy Show Pub Run by Brew-N-Krew
Painting with Teacher Mar by Artists Ink
TXO: Exploring Theater and Movement with Ms Emily by Artists Ink Comedy Open Mic by Live @ Heirloom Pizza
Art Exhibition by ArtWorks @Salinas
Open Studio with Ms Athena by Artists Ink
Kristen Ford-singer, songwriter and multi instrumentalist by Live @ Heirloom Pizza clave especial by Fox Theater Salinas
Book Depot Saturday Sales by Friends of the Salinas Public Library The High School - Sports, Spirit, and Citizens, 1903-2024 Book Release Party by Downtown Book & Sound BOYS OF SUMMER by Fox Theater Salinas
Author Night-Michael Messner by National Steinbeck Center A TRIBUTE TO THE BEE GEES by Fox Theater Salinas MAKE & EXPLORE by John Steinbeck Library
Hands-On Cooking Class by Mangia!
Oldies and Lowriders Paint and Sip by 201 Main
Trivia Nights - Friends by XL Public House
Lead Me Home Summit on Homelessness by Coalition of Homeless Services Providers Comedy with James Mena by Live @ Heirloom Pizza Salinas Electric Vehicle Ride and Drive by Ecology Action Earth Day Green Up Celebration by Downtown Salinas CRAFTIVITY FOR TEENS by John Steinbeck Library
15th Annual Pigs, Pinot and More by Salinas Downtown Rotary Drag Night by Brew-N-Krew
CCP & Portobello's Present: Don Rodriguez Sound X by Portobello's on Main The Coffis Brothers with Alex Lucero! by Live @ Heirloom Pizza Perritos World Tour by Fox Theater Salinas
Paint Party by Portobello's on Main
Stitch, B*tch, & Kibitz - Audio Book Club & Fiber Arts Circle by Downtown Book & Sound First Friday Artist Reception at ArtWorks @Salinas: Javier Lopez Jr. presents “Home: From the Valley to the Peninsula” by ArtWorks @Salinas Craft and Cultura Market by Artists Ink
Author Event Feat. Kirk Kennedy "Home - Monterey County" by Downtown Book & Sound ¿Qiensave? ~ Valley Wolf ~ DJ Baby Dizzle by Live @ Heirloom Pizza Little Red Hen by ARIEL Theatrical
Noche De Cumbias Y Quebraditas by Brew-N-Krew
The 2025 Weston Collective Scholarship by National Steinbeck Center FOSPL Bookshop 1/2 OFF Sales by Friends of the Salinas Public Library Workshop for the Historic Resources Survey by City of Salinas TireRack.com Monterey SportsCar Championship Street Party by Laguna Seca Raceway Gala by YOSAL
MADREDITA - QUERIDA NUEVO TECALITLAN MARIACHI FEMENIL by Fox Theater Salinas 6 Year Anniversary by XL Public House
Imagine a Dragon by ARIEL Theatrical
Metalachi Mother's Day! by Live @ Heirloom Pizza Special Remembrance Event Honoring Company C, 194th Tank Battalion by Hometown Heroes La Comedia Perfecta by Fox Theater Salinas
Trivia Nights - Star Wars by XL Public House
Valgur by Live @ Heirloom Pizza
MIKE SALAZAR by Fox Theater Salinas
Tulengua + Gabi Bravo and Ruca Records by Live @ Heirloom Pizza THE BEST IN LIVE METAL ROCK by Fox Theater Salinas Author Night- Iris Jamahl Dunkle by National Steinbeck Center The Collectors Choice Event by Salinas Valley Art Gallery Strawberry Girls by Live @ Heirloom Pizza
Soul Sign by Live @ Heirloom Pizza
MALO - Richard bean and TIERRA “THE LEGACY CONTINUES” by Fox Theater Salinas “THE MAGIC OF MOTOWN” by Fox Theater Salinas
Rasquache Liberation Front : Record Release Party! by Live @ Heirloom Pizza MOCEDADES by Fox Theater Salinas
Placate, Warcorpse and Mercy Mine by Live @ Heirloom Pizza Comedy Night by XL Public House
James Dean's Taste of the Sea Sunday Brunch by 201 Main “The Great Rivers of France” Wine Class by Amapola Kitchen and Wine First Friday with Featured Artist Junior Dorismond by Salinas Valley Art Gallery Inaugural Salinas Day by City of Salinas
Cepanoa Arts Showcase by Artists Ink
60 East by Live @ Heirloom Pizza
AN EVENING WITH CARLOS MENCIA by Fox Theater Salinas Country Night at James Dean Restaurant and Bar with live music by The Stregs Band by 201 Main A VERY SPECIAL NIGHT WITH LOS MIER/LOS BARON DE APODACA/VAQUEROS MUSICAL/INVIERNO MUSICAL by Fox Theater Salinas Fiesta Brunch with Live mariachi at James Dean Restaruant and Bar by 201 Main Cepanoa Arts Presents Igniting Stories Within by Artists Ink Mistress of Reality- All Female Black Sabbath Tribute- doors 8pm by Live @ Heirloom Pizza BPM+ at 201 Social Nights by 201 Main
Monks of the Blue & Burlesque! by Live @ Heirloom Pizza Live Band: The Mike PZ Trio at James Dean Restaurant & Bar by 201 Main DJ Jose Melendez at 201 Social Nights by 201 Main
Father Day Sunday Brunch at James Dean Restaurant & Bar by 201 Main Cepanoa Arts Presents Summer Spray Aerosol Art by Artists Ink Cepanoa Arts Presents Open Studio by Artists Ink Flaco El Jandro & Los Shadows by Live @ Heirloom Pizza Salsa Classes & Dancing at 201 Social Nights by 201 Main Author Night – David Labrava by National Steinbeck Center 80's Night & costume contest with tHE nEW wAVE bAND!! by Live @ Heirloom Pizza Sacred Fire at 201 Social Nights by 201 Main
Fiesta Brunch with Live Mariachi at James Dean Restaurant & Bar by 201 Main Cepanoa Arts Presents Podcast Workshop by Artists Ink Winnie-the-Pooh Birthday Tail by ARIEL Theatrical
When Doves Cry: the Prince Tribute by Live @ Heirloom Pizza MICROMANIA TOUR by Fox Theater Salinas
Kick Off Concert 2025 with Blake Shelton by Salinas Rodeo 7 Artist 1 Show by ArtWorks @Salinas
Noch de Rock! w/No Pasa Nada by Live @ Heirloom Pizza 4th Annual Festa Italia by Salinas Downtown Rotary James Dean's Race Around the World International Sunday Brunch by 201 Main Bookshop 1/2 OFF Sales by Friends of the Salinas Public Library 1st Fridays Art Walk by ArtWorks @Salinas
The Bonzo Show-back by popular demand! by Live @ Heirloom Pizza Salinas Bike Night by Laguna Seca Raceway
MONTEREY COUNTY: A PAINTER’S CHRONICLE – 40 YEARS IN STEINBECK COUNTRY by ArtWorks @Salinas Food Truck Event by What's Grubbin'
Kiddie Kapers Parade by Salinas Rodeo
Rhinestone Rodeo: a Wild West Burlesque Show by Live @ Heirloom Pizza Phantom Tollbooth by ARIEL Theatrical
The Meditations by Live @ Heirloom Pizza
Downtown Horse Parade by Salinas Rodeo
Heavy metal night! Worship/Alcatraz/Cruel Idols/Bitter Days by Live @ Heirloom Pizza Krash Karma-high energy heavy metal duo! $15advance/$20 dos by Live @ Heirloom Pizza COMEDIAN WILLIE BARCENA by Fox Theater Salinas
1st Fridays Art Reception by ArtWorks @Salinas
August's Featured Artist of The Month - Mary Fry by Salinas Valley Art Gallery LOS YESTERDAYS by Fox Theater Salinas
Salinas Valley Toy Show by Salinas PAL
Relay for Life Fundraiser by Portobello's on Main Vin du Sud Wine Class by Amapola Kitchen and Wine TURN THE BEAT AROUND - A Gloria Estefan Tribut by Fox Theater Salinas Robb Frank Duo Live Music by Portobello's on Main Book Release Celebration!-Tetonali: Cuentos De Un Minuto featuring musical guest Philthy Dronez by Live @ Heirloom Pizza Fiesta Thursday with Happy Hour, Food & Drink Specials and Mariachi Muratalla by 201 Main PAT TRAVERS by Fox Theater Salinas
Touch'd Too Much- AC/DC Tribute! by Live @ Heirloom Pizza Race around the world brunch - International Food Themed by 201 Main B-Side Players! by Live @ Heirloom Pizza
ALICIA VILLARREAL by Fox Theater Salinas
Jeffrey Meyer Live Music by Portobello's on Main Rebels & Rides PAL Car Show Kickoff with Live Music by Phillip Retamoza by 201 Main Hammerdown cd release party! by Live @ Heirloom Pizza 10th Annual Car Show by Salinas PAL
Salinas PAL Carshow Afterparty with TNT & The Explosions by 201 Main Let the Kids Play! by Live @ Heirloom Pizza
Fiesta Brunch with Live mariachi at James Dean Restaruant & Bar by 201 Main Quiere Aprender a Usar Una Computadora? (SPA) by MILPA Collective Paint The Town Purple/RFL Kickoff by American Cancer Society Hip Hop Night! by Live @ Heirloom Pizza
Sandra Guevara by Fox Theater Salinas
Comedy Night w/Lemon Pepper Chicken, Jose Contreras, James Mena and more! by Live @ Heirloom Pizza Dine with us during Happy Hour and stay to enjoy Dinner Specials by 201 Main Reggaefest 2025 by Fox Theater Salinas
Pre Labor Day Specialty Brunch by 201 Main
Finance, Insurance, Real Estate Industry Spotlight Recruitment by Monterey County Works
First Friday Artist Reception: Featuring Exhibit by Andy Williams by ArtWorks @Salinas Jeffrey Halford and the Healers by Live @ Heirloom Pizza Baby Dizzle Presents: GOTH PROM NIGHT! by Live @ Heirloom Pizza Pub Runs by The Krew Runners
SALINAS CAREER CENTER JOB FAIR by Monterey County Works Annual 9/11 Ceremony by City of Salinas
GO FISH – CAST ONE by ARIEL Theatrical
Back to School by MILPA Collective
What Employers Need Today by Monterey County Works Industry Specialized Recruitment – Transportation by Monterey County Works 2025 Central Coast Procurement Expo by Monterey Bay APEX Accelerator & Central Coast SBDC 2025 Valley of the World Awards by National Steinbeck Center Kenny Metcalf As Elton by Fox Theater Salinas
Los Gallos Del Valle w/Instinto Fino! by Live @ Heirloom Pizza GO FISH – CAST TWO by ARIEL Theatrical
Relay For Life of The Salinas Valley by American Cancer Society Art, Antiques and Accessories Yard Sale by First Mayor's House Multiple Employer Job Fair by Monterey County Works Sports Trivia by XL Public House
Karaoke by The NAX by The Beerded Bean
2025 Steinbeck Street Fair by National Steinbeck Center Tijuana NO! by Live @ Heirloom Pizza
Experience The Ultimate Sade Tribute Concert by Fox Theater Salinas Industry Spotlight Recruitment -Healthcare by Monterey County Works First Friday Salinas Artist Reception by ArtWorks @Salinas The Kings Of Queen “A Tribute To Queen” by Fox Theater Salinas First Friday Artist Reception by Salinas Valley Art Gallery Saints Social Club Happy Hour by Sacred Heart School Live Music with Greg Brock by Portobello's on Main Studio Launch by The Rose Hour
THE HOBBIT by ARIEL Theatrical
Locomotive Breath-Performing Jethro Tull, Rolling Stones, Led Zeppelin, Pink Floyd & More by Live @ Heirloom
Pizza
Kane Rodriguez by Fox Theater Salinas
Food Truck Night by What's Grubbin
Ricky Cabrera Production presents the Tequila and Mezcal Master Tasting by Salinas Valley Chamber of Commerce Vinyl Nights by The Beerded Bean
Halloween Movie Month by Maya Cinemas
Fun with Food by Salinas PAL
LEGEND ZEPPELIN by Fox Theater Salinas
Tropa Magica & Qiensave! by Live @ Heirloom Pizza 2025 Legacy of Leadership Gala by Salinas Valley Chamber of Commerce Benefit Show by The Beerded Bean
Never A Dull Moment by Fox Theater Salinas
Open Studios Art Tour by ArtWorks @Salinas
Sip and Paint by XL Public House
A Very Queer Quincenera by Salinas Valley Pride 🎶 Worship At The Fox Theater! 🎶 by Fox Theater Salinas Live Music with the Rob Frank Duo by Portobello's on Main Candlelight: A Haunted Evening Of Halloween Classics by Fox Theater Salinas Hate for State: 1st hometown show in 3 years! with The Tremolos & Outpatient X! by Live @ Heirloom Pizza Other Tea Party by Artists Ink
Anna’s Fall cooking Class by Mangia!
Sugar Skull Sip and Paint by 201 Main
STEVE TREVINO by Fox Theater Salinas
Fall Bake Sale by United Way of Monterey County Homecoming Parade by Salinas High School
Comedy With “Somos Hombres O Payasos” by Fox Theater Salinas Moonlit Masterpiece Ladies Paint and Sip by Bankers Casino Bloodlust Burlesque: Savor Sin and a Show! by Live @ Heirloom Pizza A BAND OF ORCS by Fox Theater Salinas
Jr Torres In Concert by Fox Theater Salinas
Downtown Trick or Treat by Salinas City Center
Pic or Treat by B. Nice Photos
Frightmare 5K on Main St by The Krew Runners
80's Night! with tHE nEW wAVE bAND by Live @ Heirloom Pizza Trick or Treat Pop Up by Energy All Day
The Haunted Castle by Steinbeck Real Estate & Mortgage Sip and Paint by The Beerded Bean
Community Circle by MILPA Collective
23rd Anniversary Invitation by Aquablue Skin & Body Spa Reading & Book Signing with Joyce Sherry by Downtown Book & Sound Spooky Bash by XL Public House
Heavy Metal Night! w/WarCorpse, Asterion, Way II Stoned by Live @ Heirloom Pizza Sixtiesmania - The Leading Sixties Show In The Usa! by Fox Theater Salinas Holiday Season Kickoff by Gifts on the Go
Re-Opening by John Steinbeck Library
2025 Regional Housing Summit by City of Salinas
Wine Round Table - “Dyed In The Wool” - Chenin Blanc of The Loire Valley by Amapola Kitchen and Wine Merchant An Evening With Nayo Escobar by Fox Theater Salinas Ofrendas and Calacas by XL Public House
First Friday Salinas Artist Reception by Salinas Valley Art Gallery First Friday Salinas by Arts Council of Monterey County Holiday Open House by Head Over Heels Fashion Lounge Y LA Bamba in Salinas for the first time! by Live @ Heirloom Pizza “That Arena Rock Show Live!!” by Fox Theater Salinas Veterans Day Celebration by Monterey County Veterans Day Parade Industry Specialized Recruitment -Transportation by Monterey County Works Fall Social by ITNMontereyCounty
The Ultimate Tribute to Journey and Styx by Fox Theater Salinas Live Music with the Smoky Vegas Project by Portobello's on Main Toy Show by Salinas PAL
Blissmas Y25 - Annual Fashion Show & Holiday Soiree by Bliss Boutique Holiday Grand Tasting by Amapola Kitchen and Wine Merchant Traditional Mangia’s Sunday Supper Wine Dinner by Mangia!
Community Housing Action Plan by Salinas Valley Chamber of Commerce Wine Club Party - November by Amapola Kitchen and Wine Merchant Patria Special Sunday Brunch by Patria
Live Music with Jacob Chase by Portobello's on Main Tree for Peace Lighting by Salinas City Center
Shop Small Salinas by Salinas City Center
Salinas Holiday Parade of Lights
Lights for Autism
A CHARLIE BROWN CHRISTMAS by ARIEL Theatrical
Jingle Town - Breakfast with the Grinch by Salinas PAL The World Famous Popovich Comedy Pet Theater by Fox Theater Salinas Free Kids & Family Holiday Open House by Salinas PAL Wine Club Party - December by Amapola Kitchen and Wine Merchant Candlelight: Christmas Carols On Strings by Fox Theater Salinas A Magical Motown Christmas! by Fox Theater Salinas A Mariachi Christmas by Fox Theater Salinas
Identity
Salinas City Center Improvement Association wants to be known as a clean, safe, vibrant district where all
are
welcome.
In
order
to
accomplish
this
we
manage
several
social
media
accounts,
mailing
lists,
the
corporate
website,
and
contract
to
several
media
outlets
to
spread
information.
SCCIA also decorates several alleys on Main St, has a year-round tree illumination encroachment permit, and
are
actively
pursuing
additional
murals
that
are
in
various
stages
of
planning.
Social Media
Instagram https://www.instagram.com/salinascitycenter/
Instagram Insights FY2025 FY2024 Reach: 23,881 26,559 Views: 108,621 81,447 Profile Visits: 2,663 2,827 New Followers: 436 322 Content Interactions: 2,194 2,217 Link Clicks: 62 31 Posts: 51 51 Stories: 281 84 Reels: 15 6 Engagement Rate: 9% 14%
Facebook https://www.facebook.com/salinascitycenter
FB Insights FY2025 FY2024 Reach: 24,927 Views: 142,866 44,150 Profile Visits: 2,577 2,677 Content Interactions: 1,775 1,413 New Followers: 150 171 Link Clicks: 454 356 Promoted Events 35
Youtube 2025
Marks
the
first
year
that
SCCIA
utilized
Youtube.
It
hosts
the
advertising
clips
created
in
2024
and
2025.
The
views
are
ad-supported
on
the
Ad
network.
Youtube Insights FY2025 Views 606,673 Impressions 839 CTR 6.30% Watch Time (hrs) 3,292 Average View Duration 30 seconds Published Videos 7 Subscribers 9 KSBW During the holiday season, SCCIA advertised on KSBW 52 times with a 30-second commercial to promote Salinas
City
Center.
In addition, the commercial was shown 26,073 times on https://ksbw.com.
Monterey County Weekly & Monterey County Now This image was printed 3 times as a half-page
advertisement
in
the
Monterey
County
Weekly.
It has a 75,000 copy circulation
throughout
the
Monterey
area.
During the holiday season, a series of
12 email
blasts
totalling
100,000
views
were
sent
out
over
5 weeks.
The majority of views and clicks
originated
from
the
Salinas,
San
Jose,
and
Los
Angeles
area.
“Best of Monterey County” In addition to paid advertisements, the Monterey County Weekly also publishes the “Best of Monterey County..”
series.
Salinas
City
Center
businesses
and
people
were
well
represented!
Best bar for Gen X Best Local Beer/Brewery Best place to Eavesdrop Alvarado Street Brewery Taproom Best Ag leader Bruce Taylor Best Women's Clothing Boutique Bliss Boutique Best Breakfast Best Biscuits and Gravy First Awakenings Best Restaurant for Take-Out Michael's Grill and Taqueria Best Mexican Best Restaurant- Salinas Villa Azteca Best Cookie Sweet Reba’s Best Place to trot out the Phrase “FOR ALL THE TEA IN CHINA” Gold Leaf Spice and Teas Best food trend Blue Zones Project Monterey County
Streetscape Murals Salinas City Center invested in 1 mural in the district. In 2025 we commissioned the Sunset over Salinas Mural.
It
was
made
possible
by
a
generous
grant
from
the
Monterey
Peninsula
Foundation.
Year Round Decorations Along with tree trimming, Salinas City Center maintains the tree lights in all the Main Street trees. Lights turn
on
at
dusk
and
turn
off
at
down
along
with
regular
street
lighting.
During
the
Holidays,
Salinas
City
Center
installs
additional
lighting
and
decorations
on
the
street
lights.
Lastly, the Salinas Tree of Peace is raised at 1 Main St, the site of CSUMB @ Salinas City Center.
On the 200 block of Main St, two alleyways connect parking areas to shopping areas that hundreds of people
traverse
on
a
daily
basis.
In
order
to
make
the
space
more
hospitable,
Salinas
City
Center
installed
overhead
patio
lighting
several
years
ago.
During the installation of the Salinas Habitats mural we took the opportunity to remove and reinstall alley
lighting
4 feet
higher
to
deter
vandalism.
Today we also use the overhead space to highlight special seasons such as Valentine’s day, Halloween, Springtime
flowers,
and
many
others.
Financial
Historical (Past) Financial Information
Accountants Compilation Report
Fiscal Year of December 2024 - November 2025
ACCOUNTANTS’ COMPILATION REPORT
To The Board of Directors
Salinas City Center Improvement Association
Salinas, California
Management is responsible for the accompanying financial statements of Salinas City Center Improvement Association (a nonprofit organization), which comprise a statement of assets, liabilities and fund balance – cash basis as of November 30, 2025, and the relat ed statement of revenues and expenses – actual vs. budget – fiscal year 2024-2025 – cash basis for the twelve months then ended, in accordance with the cash basis of accounting, and for deter mining that the cash basis of ac counting is an acceptable financial reporting framework. We have performed a compilat ion engagement in accordance with Statements on Standards for Accounting and Review Services promulgated by the Accounting and Review Services Committee of the AICPA. We did not audit or review the statement of revenues and expenses – actual vs. budget – fiscal year 2024-2025 – cash basis nor were we required to perform any procedures to verify the accuracy or completeness of the information provided by management. Accordingly, we do not express an opinion, a conclusion, nor provide any form of assu rance on the statement of revenues and expenses – actual vs. budget – fiscal year 2024-2025 – cash basis.
The financial statement is prepared in accordance with the cash basis of accounting, which is a basis of accounting other than accounting principles generally accepted in the United States of America.
The supplementary budget information contained in the statement of revenues and expenses – actual vs. budget – fiscal year 2024-2025 – cash basis is presented for purposes of additional analysis and is not a required part of the basic financial statements. Such information is the responsibility of management. The supplementary budget information was subject to our compilation engagement. We have not audited or reviewed the supplementary budget information and do not express an opinion, a conclusion, nor provide any assurance on such information.
Management has elected to omit substantially all the disclosures ordinarily included in financial statements prepared in accordance with the cash basis of acc ounting. If the omitted disclosures were included in the financial statement, they might influence the user's conclusions about the Company's assets, liabilities, fund balance, revenues and expenses. Accordingly, the fi nancial statement is not designed for those who are not informed about such matters.
We are not independent with respect to Salinas City Center Improvement Association.
Steinbruner Hill CPAs
Carmel, California
December 7, 2025
Current Assets
Bank Accounts
Checking - Operating Acct $ 193,092.55
Checking - Grants Acct 75,278.36
Total Bank Accounts 268,370.91
Total Current Assets 268,370.91
Fixed Assets
Vehicle 18,000.61
Accumulated Depreciation (11,619.00) Total Fixed Assets 6,381.61
Other Assets
Organizational Costs 50,000.00
Accumulated Intangible Assets (42,917.00) Total Other Assets 7,083.00
TOTAL ASSETS $ 281,835.52
Liabilities
Debt $ 5,000.00
Total Liabilities 5,000.00
Fund Balance
Fund Balance - SOBO 78,845.40
Fund Balance - DISI 60,158.33
Fund Balance - Admin 21,337.69
Fund Balance - Conting/Reserves 32,751.13 Fund Balance - Grants 75,278.36
Subtotal - Cash Fund Balance 268,370.91 Fund Balance - Other 8,464.61
Total Fund Balance 276,835.52
TOTAL LIABILITIES AND FUND BALANCE $ 281,835.52 Salinas City Center Improvement Association
As of November 30, 2025
ASSETS
LIABILITIES AND FUND BALANCE
Statement of Assets, Liabilities and Fund Balance - Cash Basis (See accompanying accountants' report)
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2024-2025 - Cash Basis For the Twelve Months Ended November 30, 2025
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Income
Assessments $ 303,589.74 $ 296,907.00 $ (6,682.74) $ 111,316.24 $ 108,866.00 $ (2,450.24) $ 70,837.61 $ 69,278.00 $ (1,559 .61) Grants - - - - - - Interest Earned - - - - - - Total Income $ 303,589.74 $ 296,907.00 $ (6,682.74) $ 111,316.24 $ 108,866.00 $ (2,450.24) $ 70,837.61 $ 69,278.0 0 $ (1,559.61) Expenses
Bank Service Charges - - - - 66.00 200.00 134.00 67% Formation Costs Payback - - - - - Insurance - - - - 2,184.62 2,500.00 315.38 13% Professional Services - - Accounting - - - - 20,490.00 15,200.00 (5 ,290.00) -35% Legal - - - - 8,545.00 6,000.00 (2,545.00) -42% Other - - - - 5,425.92 12,000.00 6,574.08 55% Total Professional Services - - - - - - 34,460.92 33,200.00 (1,260.92) -4% Office - -
Rent/CAM/Utilities - - - - 10,269.43 10,000.00 (269.43) -3% Office Annual Cleaning - - - - 116.89 600.00 483.11 81% Office Furnishings/Paint - - - 709.68 1,500.00 790.32 53% Computer / Internet - - - - 3,013.30 2,500.00 (513.30) -21% Total Office - - - - - - 14,109.30 14,600.00 490.70 3% Staff - - - - - Payroll - Wages & Taxes 94,084.39 104,000.00 9,915.61 10% 20,837.19 21,900.00 1,062.81 5% 41,674.17 44, 400.00 2,725.83 6% Workers Comp Insurance 2,059.94 3,500.00 1,440.06 41% 480.67 600.00 119.33 20% 892.61 600.00 (292.61) -49% Total Staff 96,144.33 107,500.00 11,355.67 11% 21,317.86 22,500.00 1,182.14 5% 42,566. 78 45,000.00 2,433.22 5%
SOBO - - - Sidewalk Ops (Maintenance) 106,204.50 125,920.00 19,715.50 16% - - Beautification/Order(Security) 104,779.82 100,598.00 (4,181.82) -4% - - Total SOBO 210,984.32 226,518.00 15,533.68 7% - - - - - -
DISI - - - District Identity - 90,644.96 93,500.00 2,855.04 3% - Streetscape Improvements - 13,795.61 13,000.00 (795.61) -6% - Total DISI - - - 104,440.57 106,500.00 2,059.4 3 2% - - - Extra Budget Expenses
Collection Loss - - - - - - - - Taxes - 250.00 250.00 100% Total Expenses 307,128.65 334,018.00 26,889.35 8% 125,758.43 129,000.00 3,241.57 3% 93,387.62 95,750.00 2,362.38 2% Net Income (3,538.91) (37,111.00) (14,442.19) (20,134.00) (22,550.01) (26,472.00) Cash Flow
Beg Balance FY 2023-24 Carryover 77,384.31 74,600.52 18,887.70 Reallocation of 2023-24 Carryover 5,000.00 - 25,000.00 Net Income FY 2024-25 (3,538.91) (14,442.19) (22,550.01) Ending Cash Balance at 11/30/2025 $ 78,845.40 $ 60,158.33 $ 21,337.69 SOBO DISI Administration
(See accompanying accountants' report)
2 of 4
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2024-2025 - Cash Basis For the Twelve Months Ended November 30, 2025
Income
Assessments
Grants
Interest Earned
Total Income
Expenses
Bank Service Charges
Formation Costs Payback
Insurance
Professional Services
Accounting
Legal
Other
Total Professional Services
Office
Rent/CAM/Utilities
Office Annual Cleaning
Office Furnishings/Paint
Computer / Internet
Total Office
Staff
Payroll - Wages & Taxes
Workers Comp Insurance
Total Staff
SOBO
Sidewalk Ops (Maintenance)
Beautification/Order(Security)
Total SOBO
DISI
District Identity
Streetscape Improvements
Total DISI
Extra Budget Expenses
Collection Loss
Taxes
Total Expenses
Net Income
Cash Flow
Beg Balance FY 2023-24 Carryover
Reallocation of 2023-24 Carryover
Net Income FY 2024-25
Ending Cash Balance at 11/30/2025
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining $ 20,239.31 $ 19,794.00 $ (445.31) $ 505,982.90 $ 494,845.00 $ (11,137.90) -
- $ -
-
4,147.06 - (4,147.06)
4,147.06 - (4,147.06)
$ 24,386.37
$ 19,794.00 $ (4,592.37) $ 510,129.96 $ 494,845.00 $ (15,284.96) -
- 66.00 200.00
134.00 67%
5,103.50 5,000.00 (103.50) -2% 5,103.50 5,000.00 (103.50) -2% -
2,184.62 2,500.00 315.38 13%
-
- -
-
-
20,490.00 15,200.00 (5,290.00) -35% 8,545.00 6,000.00 (2,545.00) -42% -
5,425.92 12,000.00 6,574.08 55%
-
- -
34,460.92 33,200.00 (1,260.92) -4%
-
- -
-
-
10,269.43 10,000.00 (269.43) -3% - 116.89 600.00 483.11
81%
- 709.68
1,500.00 790.32
53%
-
3,013.30 2,500.00 (513.30) -21% -
- -
14,109.30 14,600.00 490. 70 3%
-
- -
-
156,595.75 170,300.00 13,704.25 8%
3,433.22 4,700.00 1,266.78 27%
-
- -
160,028.97 175,000.00 14,971.03 9%
-
- -
-
-
106,204.50 125,920.00 19,715.50 16%
-
104,779.82 100,598.00 (4,181.82) -4%
-
- -
210,984.32 226,518.00 15,533.68 7%
-
- -
-
-
90,644.96 93,500.00 2,855.04 3%
-
13,795.61 13,000.00 (795.61) -6% -
- -
104,440.57 106,500.00 2,059.43 2%
- 9,897.00
9,897.00 100% - 9,897.00
9,897.00 100%
- 250.00
250.00 100%
5,103.50 14,897.00 9,793.50 66% 531,378.20 573,665.00 42,286.80 7% 19,282.87 4,897.00 (21,248.24) (78,820.00) 43,468.26 214,340.79
(30,000.00) -
19,282.87
(21,248.24)
$ 32,751.13 $ 193,092.55
Contingency/Reserves SUBTOTAL SOBO, DISI, ADMIN, & CONTIGENCY (See accompanying accountants' report)
3 of 4
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2024-2025 - Cash Basis For the Twelve Months Ended November 30, 2025
Income
Assessments
Grants
Interest Earned
Total Income
Expenses
Bank Service Charges
Formation Costs Payback
Insurance
Professional Services
Accounting
Legal
Other
Total Professional Services
Office
Rent/CAM/Utilities
Office Annual Cleaning
Office Furnishings/Paint
Computer / Internet
Total Office
Staff
Payroll - Wages & Taxes
Workers Comp Insurance
Total Staff
SOBO
Sidewalk Ops (Maintenance)
Beautification/Order(Security)
Total SOBO
DISI
District Identity
Streetscape Improvements
Total DISI
Extra Budget Expenses
Collection Loss
Taxes
Total Expenses
Net Income
Cash Flow
Beg Balance FY 2023-24 Carryover
Reallocation of 2023-24 Carryover
Net Income FY 2024-25
Ending Cash Balance at 11/30/2025
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining $ - $ - $ - $ 505,982.90 $ 494,845.00 $ (11,137.90) 75,000.00 - (75,000.00)
$ 75,000.00 - (75,000.00) -
- 4,147.06 - (4,147.06)
$ 75,000.00 $ - $ - $ 585,129.96
$ 494,845.00 $ (90,284.96)
-
- 66.00
200.00 134.00 67%
- 5,103.50
5,000.00 (103.50) -2%
- 2,184.62
2,500.00 315.38 13%
-
- -
-
-
20,490.00 15,200.00 (5,290.00) -35%
-
8,545.00 6,000.00 (2,545.00) -42%
-
5,425.92 12,000.00 6,574.08 55%
-
- -
34,460.92 33,200.00 (1,260.92) -4%
-
- -
-
-
10,269.43 10,000.00 (269.43) -3%
- 116.89
600.00 483.11 81%
-
- 709.68
1,500.00 790.32 53%
-
3,013.30 2,500.00 (513.30) -21%
-
- -
14,109.30 14,600.00 490.70 3%
-
- -
-
-
- 156,595.75 170,300.00 13,704.25 8% -
3,433.22 4,700.00 1,266.78 27%
-
- -
160,028.97 175,000.00 14,971.03 9%
-
- -
-
24,225.80 -
130,430.30 125,920.00 (4,510.30) -4%
-
- 104,779.82 100,598.00 (4,181.82) -4% 24,225.80 -
- 235,210.12 226,518.00 (8,692.12) -4% -
- -
-
56,635.16 -
147,280.12 93,500.00 (53,780.12) -58%
66,958.69 -
80,754.30 13,000.00 (67,754.30) -521%
123,593.85 -
- 228,034.42 106,500.00 (121,534.42) -114% - - 9,897.00
9,897.00 100%
- - 250.00
250.00 100%
147,819.65 -
- 679,197.85 573,665.00 (105,532.85) -18% (72,819.65) -
(94,067.89) (78,820.00)
148,098.01 362,438.80
-
-
(72,819.65) (94,067.89)
$ 75,278.36 $ 268,370.91
GRAND TOTALGrants Funds
(See accompanying accountants' report)
4 of 4
Current Financial Information
Operating Budget
Fiscal Year of December 2025 - November 2026
Monday, December 8, 2025 SOBO DISI Administration Contingency/Reserve Total
60.0% 22.0% 14.0% 4.0% 100.0%
Gross Income
2025-2026 Assessments $305,813 $112,131 $71,356 $20,388 $509,688 Gifts & Donations $0
$0 $0 $0 $0
Total gross income $305,813 $112,131 $71,356 $20,388 $509,688 Less: Collection loss $0
$0 $0 $10,194 $10,194
Effective income $305,813 $112,131 $71,356 $10,194 $499,494 Expenses
Bank Service Charges $200 $200
Formation Costs Payback $5,000 $5,000
Insurance $2,500 $2,500
Professional Services
Accounting $19,000 $19,000
Legal $8,500 $8,500
Other (HR & Grant Writing) $6,000 $6,000
Total Professional Services $33,500 $33,500
Office
Rent/CAM/Utilities $10,500 $10,500
Office Cleaning $600 $600
Office Furniture/Supplies $800 $800
Computer/Internet/Telephone $6,500 $6,500
Total Office $18,400 $18,400
Staff $107,500 $22,500 $45,000 $175,000
SOBO
Maintenance $128,918 $128,918
Beautification / Order (Security) $108,000
$108,000
Total SOBO $236,918 $236,918
DISI
District Identity $96,000 $96,000
Streetscape Improvements $5,000
$5,000
Total DISI $101,000 $101,000
Subtotal $344,418 $123,500 $99,600 $5,000 $572,518
Extra Budget Expense
Taxes $0 $0 $250 $0 $250
Total Extra Budget Expense $0 $0 $250 $0 $250
Total Expenses $344,418 $123,500 $99,850 $5,000 $572,768 Total Income -$38,605 -$11,369 -$28,494 $5,194 -$73,274 Cash Flow
Beginning balance (Actual 2024-2025 Carryover) $78,845 $60,158 $21,338 $32,751 $193,093 Reallocation of 2024-2025 carryover $0 $0 $20,000 -$20,000 $0 Net operating income -$38,605
-$11,369 -$28,494 $5,194 -$73,274
Projected ending balance at FYE 11/30/2026 $40,240 $48,790 $12,844 $17,945 $119,819 Salinas City Center Improvement Association
Final Operating Budget - Fiscal Year 2025-2026
Future Financial Information
Assessment Data
Fiscal Year of December 2026 - November 2027
SALINAS PROPERTY DATABASE Asmnt FeesBldg. SF Lot SF LF Condo SF2026- 2027 TAX YEAR Zone 10.09440.07515.58860.2235CPI INCREASE 3.100% Zone 20.09440.07513.90090.2235 APN Legal Owner Site #Site StreetBenefit ZoneBldg SFBldg Asmnt Lot SFLot SF AsmntFrontageLF AsmntAnnual Assessment002 163 007 000 CITY OF SALINAS 104 Central Ave 2 0($ - ) 6,600($ 495.37) 181 ($ 706.06) ($ 1,201.44) 002 163 008 000 MC CAIN RICHARD J & 106 Central Ave 2 1,089($ 102.84) 6,500($ 487.87) 50 ($ 195.04) ($ 785.76) 002 163 009 000 MAR VISTA REAL ESTATE-SALINAS LLC110 Central Ave 2 649($ 61.29) 6,500($ 487.87) 50 ($ 195.04) ($ 744.21) 002 163 010 000 FUENTES JOSE MENDOZA114 Central Ave 2 1,542($ 145.63) 11,900($ 893.18) 50 ($ 195.04) ($ 1,233.85) 002 163 011 000 LEE PAUL CHAN & SOO JIN118 Central Ave 2 2,350($ 221.93) 12,247($ 919.22) 50 ($ 195.04) ($ 1,336.20) 002 163 012 000 NUNES IRMA ET AL 122 Central Ave 2 1,475($ 139.30) 8,700($ 652.99) 60 ($ 234.05) ($ 1,026.35) 002 163 013 000 MORA NANCY L & MENDEZ EMILIANO PENA128 Central Ave 2 1,296($ 122.39) 3,600($ 270.20) 122 ($ 475.91) ($ 868.51) 002 163 014 000 HERRING VINCENT T & SHERI RUGGERI-HERRING47 Stone St 2 1,034($ 97.65) 3,200($ 240.18) 64 ($ 249.66) ($ 587.49) 002 163 015 000 LEI GOUXIN & LIANG AMANDA43 Stone St 2 1,140($ 107.66) 7,000($ 525.40) 65 ($ 253.56) ($ 886.62) 002 163 016 000 CHA VEZ ANTHONY D & KIMBERLY R33 Stone St 2 1,591($ 150.25) 7,100($ 532.90) 103 ($ 401.79) ($ 1,084.95) 002 163 018 000 SF STEINBECK COMMONS LP10 Lincoln Ave 2 75,772($ 7,155.88) 89,028($ 6,682.16) 330 ($ 1,287.29) ($ 15,125.33) 002 163 019 000 MORA SERAFIN & VIRGINIA TRS28 Lincoln Ave 2 1,150($ 108.61) 9,500($ 713.04) 63 ($ 245.76) ($ 1,067.40) 002 164 003 000 ISLAMIC COMMUNITY OF SALINAS35 W Market St 2 2,380($ 224.77) 8,458($ 634.83) 50 ($ 195.04) ($ 1,054.64) 002 164 004 000 ISLAMIC COMMUNITY OF SALINAS33 W Market St 2 1,200($ 113.33) 5,200($ 390.30) 30 ($ 117.03) ($ 620.65) 002 164 005 000 ISLAMIC COMMUNITY OF SALINAS31 W Market St 2 2,511($ 237.14) 2,511($ 188.47) 28 ($ 109.22) ($ 534.83) 002 164 006 000 ALSALAHI SALEH & SHAMAN MAGDAH29 W Market St 2 1,728($ 163.19) 3,250($ 243.93) 18 ($ 70.22) ($ 477.34) 002 164 007 000 ALSALAHI SALEH & SHAMAN MAGDAH23 W Market St 2 0($ - ) 12,229($ 917.87) 64 ($ 249.66) ($ 1,167.53) 002 164 008 000 ALSALAHI SALEH & SHAMAN MAGDAH19 W Market St 2 10,875($ 1,027.03) 5,349($ 401.48) 31 ($ 120.93) ($ 1,549.44) 002 164 009 000 ROLYELY LLC 2 Salinas St #A2 7,690($ 726.24) 9,050($ 679.26) 60 ($ 234.05) ($ 1,639.56) 002 164 020 000 SALINAS CITY CENTER LLC26 Central Ave 2 0($ - ) 9,234($ 693.07) 80 ($ 312.07) ($ 1,005.15) 002 164 021 000 MCMILLIN KELLY J & TERESA L TRS30 Central Ave 2 1,489($ 140.62) 8,400($ 630.48) 63 ($ 245.76) ($ 1,016.85) 002 164 022 000 BIFFCO LLC 34 Central Ave 2 1,867($ 176.32) 8,177($ 613.74) 63 ($ 245.76) ($ 1,035.81) 002 164 023 000 HERNANDEZ MIGUEL A & BONNIE-LOU TRS40 Central Ave 2 4,855($ 458.50) 9,750($ 731.80) 255 ($ 994.73) ($ 2,185.04) 002 164 024 000 HERNANDEZ MIGUEL A & BONNIE-LOU TRS27 Lincoln Ave 2 0($ - ) 6,855($ 514.51) 45 ($ 175.54) ($ 690.05) 002 164 034 000 ROLYELY LLC 2 Salinas St 2 0($ - ) 11,261($ 845.21) 257 ($ 1,002.53) ($ 1,847.74) 002 164 035 000 MIRKIN BERNARD B TR ET AL 2 2,770($ 261.60) 2,770($ 207.91) 100 ($ 390.09) ($ 859.59) 002 164 036 000 SALINAS GATEWAY LP25 Lincoln Ave 2 56,157($ 5,303.44) 0($ - ) 0 ($ - ) ($ 5,303.44) 002 164 037 000 SALINAS GATEWAY LP 2 0($ - ) 22,010($ 1,652.00) 276 ($ 1,076.65) ($ 2,728.65) 002 171 005 000 CITY OF SALINAS 42 W Market St 2 0($ - ) 14,989($ 1,125.03) 248 ($ 967.42) ($ 2,092.45) 002 171 006 000 CITY OF SALINAS 15 Station Pl 2 0($ - ) 5,250($ 394.05) 35 ($ 136.53) ($ 530.58) 002 171 007 000 CITY OF SALINAS 17 Station Pl 2 0($ - ) 11,770($ 883.42) 50 ($ 195.04) ($ 1,078.46) 002 171 008 000 CITY OF SALINAS 19 Station Pl 2 0($ - ) 12,120($ 909.69) 60 ($ 234.05) ($ 1,143.74) 002 171 010 000 CITY OF SALINAS 52 W Market St 2 0($ - ) 4,197($ 315.01) 32 ($ 124.83) ($ 439.84) 002 171 011 000 CITY OF SALINAS 54 W Market St 2 0($ - ) 6,500($ 487.87) 50 ($ 195.04) ($ 682.91) 002 171 012 000 CITY OF SALINAS 58 W Market St 2 0($ - ) 13,020($ 977.24) 100 ($ 390.09) ($ 1,367.33) 002 171 013 000 CITY OF SALINAS 60-68W Market St 2 0($ - ) 12,898($ 968.08) 230 ($ 897.21) ($ 1,865.29) 002 171 023 000 CITY OF SALINAS 18 Station Pl 2 0($ - ) 15,850($ 1,189.65) 282 ($ 1,100.05) ($ 2,289.70) 002 171 033 000 CITY OF SALINAS 11 Station Pl 2 0($ - ) 71,578($ 5,372.42) 38 ($ 148.23) ($ 5,520.65) 002 171 034 000 GRANARY ASSOCIATES60 W Market St #2002 28,454($ 2,687.18) 27,600($ 2,071.57) 102 ($ 397.89) ($ 5,156.64) 002 171 035 000 CITY OF SALINAS 11 Station Pl 2 0($ - ) 102,366($ 7,683.26) 400 ($ 1,560.36) ($ 9,243.62) 002 172 001 000 CITY OF SALINAS 30 W Market St 2 0($ - ) 4,350($ 326.50) 211 ($ 823.09) ($ 1,149.59) 002 172 002 000 CITY OF SALINAS 26 W Market St 2 0($ - ) 6,387($ 479.39) 78 ($ 304.27) ($ 783.66) 002 172 010 000 CITY OF SALINAS W Market St 2 0($ - ) 1,610($ 120.84) 55 ($ 214.55) ($ 335.39) 002 172 011 000 CITY OF SALINAS 20 W Market St 2 0($ - ) 16,287($ 1,222.45) 200 ($ 780.18) ($ 2,002.63) 002 172 012 000 CITY OF SALINAS 10 W Market St 2 0($ - ) 15,179($ 1,139.29) 275 ($ 1,072.75) ($ 2,212.03) 002 181 005 000 JIMENEZ SALV ADOR JR TR & CAMPOS HECTOR G29 E Market St 2 0($ - ) 2,000($ 150.11) 120 ($ 468.11) ($ 618.22) 002 181 006 000 JIMENEZ SALV ADOR JR TR & CAMPOS HECTOR G25 E Market St #272 0($ - ) 4,030($ 302.48) 40 ($ 156.04) ($ 458.51) 002 181 007 000 CAMPOS JIMENEZ INVESTMENTS INC23 E Market St 2 2,662($ 251.40) 13,568($ 1,018.37) 35 ($ 136.53) ($ 1,406.30) 002 181 008 000 HAGINS MARY TR 21 E Market St 2 1,200($ 113.33) 1,069($ 80.24) 30 ($ 117.03) ($ 310.59) SALINAS PROPERTY DATABASE Asmnt FeesBldg. SF Lot SF LF Condo SF2026- 2027 TAX YEAR Zone 10.09440.07515.58860.2235CPI INCREASE 3.100% Zone 20.09440.07513.90090.2235 APN Legal Owner Site #Site StreetBenefit ZoneBldg SFBldg Asmnt Lot SFLot SF AsmntFrontageLF AsmntAnnual Assessment002 181 011 000 MARQUEZ JUANA O TR67 E Market St #42 2,468($ 233.08) 5,657($ 424.60) 140 ($ 546.12) ($ 1,203.80) 002 181 012 000 CAMPOS JIMENEZ INVESTMENTS INC35 E Market St 2 4,530($ 427.81) 4,622($ 346.91) 160 ($ 624.14) ($ 1,398.87) 002 182 012 000 CENTRAL COAST RENEWABLES LLC139 Monterey St #142 7,755($ 732.38) 10,562($ 792.75) 206 ($ 803.58) ($ 2,328.71) 002 182 013 000 135-137 MONTEREY LLC137 Monterey St 2 8,151($ 769.78) 5,582($ 418.97) 56 ($ 218.45) ($ 1,407.19) 002 182 014 000 135-137 MONTEREY LLC135 Monterey St 2 925($ 87.36) 5,287($ 396.83) 48 ($ 187.24) ($ 671.42) 002 182 019 000 CAMPOS JIMENEZ INVESTMENTS INC101 Monterey St 2 3,726($ 351.88) 8,718($ 654.35) 160 ($ 624.14) ($ 1,630.37) 002 182 020 000 CAMPOS JIMENEZ INVESTMENTS INC30 E Market St 2 0($ - ) 2,449($ 183.81) 50 ($ 195.04) ($ 378.86) 002 182 033 000 CAMPOS JIMENEZ INVESTMENTS INC111 Monterey St 2 9,143($ 863.46) 33,000($ 2,476.87) 303 ($ 1,181.97) ($ 4,522.31) 002 184 001 000 CITY OF SALINAS E Market St 2 0($ - ) 31,043($ 2,329.99) 750 ($ 2,925.67) ($ 5,255.66) 002 185 011 000 FUENTES JUAN JOSE ROMO129 Main St 1 2,750($ 259.71) 2,650($ 198.90) 21 ($ 117.36) ($ 575.97) 002 185 012 000 SANG JAMES LEE ET AL131 Main St 1 5,710($ 539.25) 3,750($ 281.46) 30 ($ 167.66) ($ 988.37) 002 185 017 000 SAUNDERS FRANK H & KELLY NORWOOD TRS161 Main St 1 8,357($ 789.23) 6,175($ 463.48) 51 ($ 285.02) ($ 1,537.73) 002 185 018 000 SAUNDERS FRANK H & KELLY NORWOOD TRS169 Main St #17 1 12,648($ 1,194.47) 6,359($ 477.29) 176 ($ 983.60) ($ 2,655.36) 002 185 019 000 SALINAS CITY CENTER LLC17 E Gabilan St 2 10,370($ 979.34) 11,165($ 838.01) 145 ($ 565.63) ($ 2,382.98) 002 185 020 000 SAUNDERS FRANK H & KELLY NORWOOD TRS172 Main St 1 12,454($ 1,176.15) 6,272($ 470.76) 178 ($ 994.78) ($ 2,641.68) 002 185 024 000 CENTER FOR COMM ADVOCACY A NON PROFIT CA CORP22 W Gabilan St2 2,857($ 269.81) 2,925($ 219.54) 152 ($ 592.94) ($ 1,082.29) 002 185 028 000 RINCON DEL SAN JON PROPERTIES157 Main St 1 2,850($ 269.15) 3,006($ 225.62) 24 ($ 134.13) ($ 628.90) 002 185 031 000 GREEN V ALLEY ENTERPRISES127 Main St 1 3,524($ 332.81) 3,044($ 228.47) 28 ($ 156.48) ($ 717.76) 002 185 036 000 SLINAS REDEVELOPMENT AGENCYMonterey St 2 0($ - ) 31,363($ 2,354.01) 379 ($ 1,478.44) ($ 3,832.44) 002 185 037 000 CITY OF SALINAS 117 Main St 1 0($ - ) 11,761($ 882.74) 62 ($ 346.50) ($ 1,229.24) 002 185 038 000 CITY OF SALINAS Monterey St 2 0($ - ) 2,178($ 163.47) 20 ($ 78.02) ($ 241.49) 002 185 039 000 UNIVERSITY CORPORATION OF MONTEREY BAY1 Main St 1 64,585($ 6,099.38) 59,962($ 4,500.56) 605 ($ 3,381.13) ($ 13,981.06) 002 185 042 000 UNIVERSITY CORPORATION OF MONTEREY BAY*no Site Address*2 0($ - ) 1,156($ 86.77) 110 ($ 429.10) ($ 515.86) 002 185 043 000 SALINAS CITY CENTER LLCSalinas St 2 0($ - ) 15,770($ 1,183.65) 168 ($ 654.10) ($ 1,837.75) 002 185 045 000 TAYLOR FRESH FOODS INCSalinas St 2 0($ - ) 13,052($ 979.66) 231 ($ 902.00) ($ 1,881.66) 002 185 046 000 PPA PROPERTIES LLC 16 W Gabilan St2 0($ - ) 23,282($ 1,747.47) 190 ($ 741.17) ($ 2,488.64) 002 185 047 000 SALINAS CITY CENTER LLC150 Main St 1 109,806($10,370.03) 21,042($ 1,579.35) 459 ($ 2,567.45) ($ 14,516.83) 002 186 001 000 MAYA SALINAS OLD TOWN CINEMAS LLC153 Main St 1 54,284($ 5,126.56) 54,284($ 4,074.38) 310 ($ 1,732.48) ($ 10,933.42) 002 186 002 000 DESERPA R JAY LTD 155 Main St 1 1,730($ 163.38) 1,730($ 129.85) 60 ($ 335.32) ($ 628.55) 002 186 003 000 DESERPA R JAY LTD 145 Main St 1 1,310($ 123.72) 1,310($ 98.32) 60 ($ 335.32) ($ 557.36) 002 231 011 000 245 MONTEREY STREET LLC245 Monterey St 2 0($ - ) 11,000($ 825.62) 210 ($ 819.19) ($ 1,644.81) 002 231 012 000 KOBRINSKY SAMUEL & MARGURITE D TRS235 Monterey St 2 5,475($ 517.06) 5,500($ 412.81) 50 ($ 195.04) ($ 1,124.91) 002 231 013 000 BAY CAPITAL REAL ESTATE INC233 Monterey St 2 5,500($ 519.42) 5,500($ 412.81) 50 ($ 195.04) ($ 1,127.27) 002 231 014 000 MASSERA ROBERT A TR231 Monterey St 2 0($ - ) 5,500($ 412.81) 50 ($ 195.04) ($ 607.86) 002 231 015 000 DREW DA VID TR 225 Monterey St 2 4,975($ 469.84) 5,500($ 412.81) 50 ($ 195.04) ($ 1,077.69) 002 231 018 000 DABIT CHRISTOPHER R ET AL201 Monterey St 2 1,189($ 112.29) 11,000($ 825.62) 210 ($ 819.19) ($ 1,757.10) 002 231 024 000 GRIFFIN SHARON APPLING TR219 Monterey St 2 5,500($ 519.42) 5,449($ 408.98) 50 ($ 195.04) ($ 1,123.45) 002 231 025 000 SCC PROPERTY LLC 211 Monterey St 2 6,547($ 618.30) 10,999($ 825.54) 100 ($ 390.09) ($ 1,833.93) 002 231 026 000 SCC PROPERTY LLC 211 Monterey St 2 0($ - ) 5,589($ 419.47) 50 ($ 195.04) ($ 614.52) 002 232 008 000 RAQUEL SISAYAN LLC 335-349Monterey St 2 13,298($ 1,255.86) 24,400($ 1,831.39) 322 ($ 1,256.09) ($ 4,343.33) 002 232 009 000 LA V ALLEY RONALD WILLIAM TRS ET AL329 Monterey St 2 5,750($ 543.03) 5,725($ 429.70) 50 ($ 195.04) ($ 1,167.77) 002 232 010 000 LA V ALLEY RONALD WILLIAM TRS ET AL325 Monterey St 2 528($ 49.86) 5,675($ 425.95) 50 ($ 195.04) ($ 670.86) 002 232 015 000 COUNTY OF MONTEREY20 E Alisal St 2 0($ - ) 32,450($ 2,435.59) 405 ($ 1,579.86) ($ 4,015.45) 002 233 008 000 BROOM CYNTHIA J TR & DESMOND SANDRA E TR340 Monterey St 2 11,593($ 1,094.84) 15,188($ 1,139.96) 243 ($ 947.92) ($ 3,182.72) 002 233 009 000 GARING ANN TR ET AL367 Main St 1 17,820($ 1,682.91) 6,200($ 465.35) 174 ($ 972.42) ($ 3,120.69) 002 233 010 000 KPM PROPERTIES LLC 361 Main St 1 6,163($ 582.03) 6,377($ 478.64) 50 ($ 279.43) ($ 1,340.10) 002 233 011 000 BOTELHO THERESA ANN TR ET AL343 Main St #3571 16,176($ 1,527.65) 18,531($ 1,390.88) 151 ($ 843.88) ($ 3,762.42) 002 233 012 000 JONES WILLETTE & ROOSEVELT A341 Main St 1 2,000($ 188.88) 2,510($ 188.39) 21 ($ 117.36) ($ 494.63) 002 233 013 000 NA V ARRO GERARDO R & BELIA GARCIA TRS333 Main St 1 3,720($ 351.32) 3,777($ 283.49) 30 ($ 167.66) ($ 802.46) SALINAS PROPERTY DATABASE Asmnt FeesBldg. SF Lot SF LF Condo SF2026- 2027 TAX YEAR Zone 10.09440.07515.58860.2235CPI INCREASE 3.100% Zone 20.09440.07513.90090.2235 APN Legal Owner Site #Site StreetBenefit ZoneBldg SFBldg Asmnt Lot SFLot SF AsmntFrontageLF AsmntAnnual Assessment002 233 014 000 GANESA PROPERTIES LLC331 Main St 1 6,200($ 585.53) 6,234($ 467.90) 50 ($ 279.43) ($ 1,332.86) 002 233 015 000 D & G LAND DEVELOPMENT CO325 Main St 1 6,051($ 571.45) 6,145($ 461.22) 50 ($ 279.43) ($ 1,312.11) 002 233 016 000 JB SALINAS LLC 319 Main St 1 7,789($ 735.59) 6,203($ 465.58) 50 ($ 279.43) ($ 1,480.60) 002 233 017 000 MULLER RITA A TR 313 Main St 1 6,076($ 573.82) 6,061($ 454.92) 49 ($ 273.84) ($ 1,302.58) 002 233 018 000 GATTIS JAMES L & JERILYNN L GATTIS CO-TRS307 Main St 1 12,710($ 1,200.33) 6,355($ 476.99) 51 ($ 285.02) ($ 1,962.33) 002 233 019 000 BLUE LARKSPUR PARTNERS LLC ETAL301 Main St 1 40,365($ 3,812.05) 6,200($ 465.35) 174 ($ 972.42) ($ 5,249.83) 002 233 020 000 SERVICE EMPLOYEES INTERNATIONAL UNION LOCAL 521334 Monterey St 2 4,367($ 412.42) 4,960($ 372.28) 40 ($ 156.04) ($ 940.74) 002 233 021 000 STROBEL MARGARET I TR ET AL338 Monterey St 2 3,050($ 288.04) 3,712($ 278.61) 30 ($ 117.03) ($ 683.68) 002 233 023 000 CITY OF SALINAS 300 Monterey St 2 0($ - ) 51,548($ 3,869.03) 532 ($ 2,075.27) ($ 5,944.30) 002 234 001 000 SAUNDERS FRANK H & KELLY NORWOOD SAUNDERS TRS202 Monterey St 2 957($ 90.38) 4,250($ 318.99) 131 ($ 511.02) ($ 920.39) 002 234 002 000 PATEL JAGUBHAI TR 16 E Gabilan St 2 11,341($ 1,071.04) 4,309($ 323.42) 50 ($ 195.04) ($ 1,589.50) 002 234 009 000 SALINAS CITY CENTER LLC213 Main St 1 11,980($ 1,131.39) 6,820($ 511.89) 55 ($ 307.38) ($ 1,950.65) 002 234 014 000 ARIANO ALLEN D & LYNDA TRS225 Main St 1 2,460($ 232.32) 2,480($ 186.14) 20 ($ 111.77) ($ 530.24) 002 234 015 000 ARIANO ALLEN D TR ET AL231 Main St 1 9,176($ 866.58) 9,300($ 698.03) 74 ($ 413.56) ($ 1,978.17) 002 234 017 000 232 MONTEREY ST LLC232 Main St 1 32,400($ 3,059.84) 16,204($ 1,216.22) 120 ($ 670.64) ($ 4,946.70) 002 234 018 000 GUTIERREZ MIGUEL TR251 Main St 1 5,559($ 524.99) 8,100($ 607.96) 60 ($ 335.32) ($ 1,468.27) 002 234 019 000 295 MAIN STREET LLC 255 Main St 1 0($ - ) 13,552($ 1,017.17) 100 ($ 558.86) ($ 1,576.03) 002 234 023 000 CITY OF SALINAS Monterey St 2 0($ - ) 5,400($ 405.31) 0 ($ - ) ($ 405.31) 002 234 028 000 295 MAIN STREET LLC 295 Main St 1 15,000($ 1,416.59) 25,214($ 1,892.48) 464 ($ 2,593.13) ($ 5,902.20) 002 234 029 000 CITY OF SALINAS 222 Monterey St 2 0($ - ) 31,147($ 2,337.79) 300 ($ 1,170.27) ($ 3,508.06) 002 234 030 000 CITY OF SALINAS 222 Monterey St 2 0($ - ) 916($ 68.75) 0 ($ - ) ($ 68.75) 002 234 031 000 ENTERTAINMENT LANE INC241 Main St 1 9,767($ 922.39) 10,890($ 817.37) 61 ($ 340.91) ($ 2,080.67) 002 234 032 000 LATOURETTE MONICA M TR221 Main St #2051 11,320($ 1,069.06) 6,138($ 460.70) 50 ($ 279.43) ($ 1,809.19) 002 234 033 000 BERKLEY INC 201 Main St 1 0($ - ) 12,500($ 938.21) 244 ($ 1,363.63) ($ 2,301.84) 002 242 001 000 SAUNDERS HENRY E & DARLEEN M TRS202 Main St 1 8,928($ 843.16) 8,928($ 670.11) 196 ($ 1,095.37) ($ 2,608.64) 002 242 002 000 ANDRUS & COMPANY 212 Main St 1 10,292($ 971.97) 10,245($ 768.96) 83 ($ 463.86) ($ 2,204.79) 002 242 003 000 V ALVERDE EFRAIM III & CLAUDIA222 Main St 1 4,564($ 431.02) 3,072($ 230.57) 25 ($ 139.72) ($ 801.31) 002 242 006 000 ZHAO WEN AN TR ETAL232 Main St 1 2,752($ 259.90) 2,910($ 218.42) 23 ($ 128.54) ($ 606.85) 002 242 007 000 ANDRUS & COMPANY 236 Main St 1 2,975($ 280.96) 3,298($ 247.54) 27 ($ 150.89) ($ 679.39) 002 242 008 000 RBG INC 238 Main St 1 10,000($ 944.40) 6,304($ 473.16) 51 ($ 285.02) ($ 1,702.57) 002 242 009 000 E J RATTO & G R RATTO 1998 FAMILY PRTNSHP246 Main St 1 10,000($ 944.40) 3,100($ 232.68) 25 ($ 139.72) ($ 1,316.79) 002 242 011 000 HA VERSAT TRUDY TR 254 Main St 1 4,800($ 453.31) 4,800($ 360.27) 24 ($ 134.13) ($ 947.71) 002 242 012 000 DILLARD KURT DARL 256 Main St 1 2,480($ 234.21) 2,542($ 190.79) 20 ($ 111.77) ($ 536.78) 002 242 013 000 NHAM DA VID & SOON OK258 Main St 1 10,172($ 960.64) 5,172($ 388.19) 35 ($ 195.60) ($ 1,544.44) 002 242 014 000 COMINOS PROPERTIES LLC4 W Alisal St 1 11,000($ 1,038.84) 11,473($ 861.13) 219 ($ 1,223.91) ($ 3,123.87) 002 242 015 000 AMES ROBERT H & EMMA B AMES CO-TRS32 W Alisal St 2 4,069($ 384.27) 4,300($ 322.74) 43 ($ 167.74) ($ 874.76) 002 242 016 000 AMES ROBERT H & EMMA B AMES CO-TRS40 W Alisal St 2 0($ - ) 2,200($ 165.12) 22 ($ 85.82) ($ 250.94) 002 242 017 000 AMES ROBERT H & EMMA B AMES CO-TRS46 W Alisal St 2 11,500($ 1,086.06) 5,974($ 448.39) 165 ($ 643.65) ($ 2,178.09) 002 242 018 000 AMES ROBERT H & EMMA B AMES CO-TRS237 Salinas St 2 4,654($ 439.52) 6,500($ 487.87) 50 ($ 195.04) ($ 1,122.44) 002 242 026 000 248 MAIN STREET JS LLC ET AL248 Main St 1 4,130($ 390.04) 3,191($ 239.51) 26 ($ 145.30) ($ 774.85) 002 242 027 000 SALINAS CITY CENTER LLC250 Main St 1 3,248($ 306.74) 3,002($ 225.32) 24 ($ 134.13) ($ 666.19) 002 242 028 000 SALINAS CITY CENTER LLC207 Salinas St 2 13,195($ 1,246.13) 27,300($ 2,049.05) 340 ($ 1,326.30) ($ 4,621.48) 002 242 029 000 CITY OF SALINAS 219 Salinas St 2 0($ - ) 16,875($ 1,266.58) 140 ($ 546.12) ($ 1,812.71) 002 242 030 000 MAGDIRILA DIANA B &224 Main St 1 11,573($ 1,092.95) 6,162($ 462.50) 50 ($ 279.43) ($ 1,834.88) 002 242 032 000 SALINAS URBAN RENEWAL AGENCY230 Main St 1 0($ - ) 1,795($ 134.73) 22 ($ 122.95) ($ 257.68) 002 242 033 000 CITY OF SALINAS 228 Main St 2 0($ - ) 1,000($ 75.06) ($ - ) ($ 75.06) 002 242 034 000 SANTOS-SANTIAGO JORGE ETAL231 Salinas St 2 0($ - ) 6,500($ 487.87) 50 ($ 195.04) ($ 682.91) 002 242 035 000 PIINI JOHN W & CATHERINE B TRS ET AL233 Salinas St 2 4,000($ 377.76) 5,000($ 375.28) 50 ($ 195.04) ($ 948.09) 002 243 001 000 BAILEY COLLEEN FINEGAN TR58 W Alisal St 2 5,980($ 564.75) 6,900($ 517.89) 242 ($ 944.02) ($ 2,026.66) SALINAS PROPERTY DATABASE Asmnt FeesBldg. SF Lot SF LF Condo SF2026- 2027 TAX YEAR Zone 10.09440.07515.58860.2235CPI INCREASE 3.100% Zone 20.09440.07513.90090.2235 APN Legal Owner Site #Site StreetBenefit ZoneBldg SFBldg Asmnt Lot SFLot SF AsmntFrontageLF AsmntAnnual Assessment002 243 002 000 HA VERSAT TRUDY TR 64 W Alisal St 2 2,000($ 188.88) 3,000($ 225.17) 40 ($ 156.04) ($ 570.09) 002 243 003 000 MINHOTO PROPERTIES LP ET AL66 W Alisal St 2 2,690($ 254.04) 3,750($ 281.46) 50 ($ 195.04) ($ 730.55) 002 243 004 000 SANTA LUCIA PARLOR NO 97 NSGW76 W Alisal St 2 2,440($ 230.43) 8,250($ 619.22) 110 ($ 429.10) ($ 1,278.75) 002 243 005 000 MINHOTO PROPERTIES LP ET AL261 Lincoln Ave 2 4,877($ 460.58) 8,400($ 630.48) 262 ($ 1,022.03) ($ 2,113.09) 002 244 002 000 CITY OF SALINAS 215 Lincoln Ave 2 0($ - ) 4,600($ 345.26) 50 ($ 195.04) ($ 540.31) 002 244 098 000 CITY OF SALINAS 210 Salinas St 2 0($ - ) 33,386($ 2,505.85) 550 ($ 2,145.49) ($ 4,651.34) 002 244 099 000 CITY OF SALINAS 100 Howard St 2 0($ - ) 39,472($ 2,962.64) 588 ($ 2,293.72) ($ 5,256.37) 002 245 001 000 EL CAMINO ENTERPRISES INC102 Lincoln Ave 2 1,204($ 113.71) 5,063($ 380.01) 151 ($ 589.03) ($ 1,082.75) 002 245 002 000 CITY OF SALINAS 106 Lincoln Ave 2 0($ - ) 4,074($ 305.78) 40 ($ 156.04) ($ 461.82) 002 245 003 000 CITY OF SALINAS 108 Lincoln Ave 2 0($ - ) 4,050($ 303.98) 40 ($ 156.04) ($ 460.02) 002 245 004 000 CITY OF SALINAS 112 Lincoln Ave 2 0($ - ) 6,500($ 487.87) 50 ($ 195.04) ($ 682.91) 002 245 005 000 CITY OF SALINAS 118 Lincoln Ave 2 0($ - ) 6,500($ 487.87) 50 ($ 195.04) ($ 682.91) 002 245 006 000 CITY OF SALINAS 120 Lincoln Ave 2 0($ - ) 6,500($ 487.87) 50 ($ 195.04) ($ 682.91) 002 245 007 000 CITY OF SALINAS 128 Lincoln Ave 2 0($ - ) 6,500($ 487.87) 50 ($ 195.04) ($ 682.91) 002 245 008 000 CITY OF SALINAS W Gabilan St2 0($ - ) 8,489($ 637.16) 191 ($ 745.07) ($ 1,382.23) 002 245 009 000 JOAQUIN BEAR LLC 118 W Gabilan St2 5,843($ 551.81) 9,730($ 730.30) 209 ($ 815.29) ($ 2,097.40) 002 245 010 000 PITMAN ROBERT J TR & JOHN D PITMAN TR125 Church St 2 4,375($ 413.17) 6,500($ 487.87) 50 ($ 195.04) ($ 1,096.09) 002 245 011 000 PITMAN JOHN D TR & PITMAN ROBERT J TR117 Church St 2 6,000($ 566.64) 6,500($ 487.87) 50 ($ 195.04) ($ 1,249.55) 002 245 012 000 PITMAN JOHN D TR & PITMAN ROBERT J TR111 Church St 2 2,360($ 222.88) 6,500($ 487.87) 50 ($ 195.04) ($ 905.79) 002 245 014 000 TALUBAN BELINDA A 109 Central Ave 2 1,347($ 127.21) 6,500($ 487.87) 50 ($ 195.04) ($ 810.12) 002 245 015 000 TALUBAN BELINDA A 119 Central Ave 2 2,160($ 203.99) 13,650($ 1,024.53) 235 ($ 916.71) ($ 2,145.22) 002 245 016 000 PITMAN JOHN D TR & PITMAN ROBERT J TR109 Church St 2 0($ - ) 6,500($ 487.87) 50 ($ 195.04) ($ 682.91) 002 246 014 000 CITY OF SALINAS 113 Lincoln Ave 2 0($ - ) 105,745($ 7,936.88) 1320($ 5,149.18) ($ 13,086.06) 002 247 001 000 U S A Lincoln Ave 2 0($ - ) 37,418($ 2,808.48) 820 ($ 3,198.73) ($ 6,007.21) 002 248 002 000 PIINI JOSEPH J TR ET AL32 W Gabilan St2 14,229($ 1,343.78) 25,967($ 1,949.00) 327 ($ 1,275.59) ($ 4,568.37) 002 248 005 000 SALINAS CITY CENTER LLC35 Central Ave 2 5,828($ 550.39) 13,000($ 975.74) 230 ($ 897.21) ($ 2,423.34) 002 248 009 000 MONTEREY-SALINAS TRANSIT110 Salinas Rd #Lot 12 778($ 73.47) 18,699($ 1,403.49) 357 ($ 1,392.62) ($ 2,869.58) 002 248 010 000 #N/A 110 Salinas Rd #Lot 22 0($ - ) 14,787($ 1,109.86) 100 ($ 390.09) ($ 1,499.95) 002 248 011 000 CITY OF SALINAS 128 W Gabilan St2 0($ - ) 6,420($ 481.86) 208 ($ 811.39) ($ 1,293.25) 002 251 003 000 ZARRAGA MAGNOLIA 114 Church St 2 1,496($ 141.28) 6,200($ 465.35) 50 ($ 195.04) ($ 801.68) 002 251 014 000 MULLER RITA A TR 123 Central Ave 2 3,834($ 362.08) 16,900($ 1,268.46) 260 ($ 1,014.23) ($ 2,644.77) 002 251 015 000 VEGA NELSON ALVELO TR ET AL130 W Gabilan St2 5,238($ 494.67) 9,693($ 727.53) 220 ($ 858.20) ($ 2,080.40) 002 253 028 000 COUNTY OF MONTEREY *no Site Address*2 0($ - ) 134,992($ 10,132.07) 1025($ 3,998.41) ($ 14,130.48) 002 253 029 000 COUNTY OF MONTEREY168 W Alisal St 2 0($ - ) 55,843($ 4,191.40) 193 ($ 752.87) ($ 4,944.27) 002 253 030 000 COUNTY OF MONTEREY230 Church St 2 0($ - ) 45,781($ 3,436.18) 183 ($ 713.86) ($ 4,150.04) 002 253 032 000 COUNTY OF MONTEREY *no Site Address*2 0($ - ) 61,115($ 4,587.07) 505.49($ 1,971.86) ($ 6,558.93) 002 253 033 000 COUNTY OF MONTEREY *no Site Address*2 0($ - ) 22,608($ 1,696.86) 118.5($ 462.26) ($ 2,159.11) 002 253 034 000 COUNTY OF MONTEREY *no Site Address*2 0($ - ) 26,659($ 2,000.92) 330.76($ 1,290.26) ($ 3,291.18) 002 322 016 000 JRG LEASING II LLC 318 Cayuga St 2 21,161($ 1,998.44) 15,630($ 1,173.14) 120 ($ 468.11) ($ 3,639.68) 002 322 018 000 COUNTY OF MONTEREY142 W Alisal St 2 0($ - ) 46,609($ 3,498.32) 628 ($ 2,449.76) ($ 5,948.08) 002 331 002 000 MALDONADO ALBERT & MARIA E326 Lincoln Ave 2 4,200($ 396.65) 7,984($ 599.25) 60 ($ 234.05) ($ 1,229.95) 002 331 010 000 CITY OF SALINAS 101 W Alisal St 2 0($ - ) 148,648($ 11,157.04) 1649($ 6,432.57) ($ 17,589.61) 002 335 005 000 MT18 LP 123 W Alisal St 2 34,188($ 3,228.70) 37,026($ 2,779.05) 805 ($ 3,140.22) ($ 9,147.97) 002 341 001 000 SALINAS CITY CENTER LLC300 Main St 1 25,681($ 2,425.30) 18,614($ 1,397.11) 274 ($ 1,531.29) ($ 5,353.70) 002 341 002 000 ARIEL THEATRICAL INC320 Main St 1 6,192($ 584.77) 6,200($ 465.35) 50 ($ 279.43) ($ 1,329.55) 002 341 004 000 BURKS CLEO V TR 330 Main St 1 3,042($ 287.29) 3,100($ 232.68) 29 ($ 162.07) ($ 682.03) 002 341 005 000 SERRA APARTMENTS INC338 Main St 1 13,089($ 1,236.12) 12,628($ 947.82) 102 ($ 570.04) ($ 2,753.98) 002 341 006 000 SALINAS CITY CENTER LLC344 Main St 1 11,472($ 1,083.41) 6,323($ 474.58) 50 ($ 279.43) ($ 1,837.43) 002 341 007 000 KATTNER ROBERT T TR350 Main St 1 7,222($ 682.04) 6,250($ 469.11) 50 ($ 279.43) ($ 1,430.58) SALINAS PROPERTY DATABASE Asmnt FeesBldg. SF Lot SF LF Condo SF2026- 2027 TAX YEAR Zone 10.09440.07515.58860.2235CPI INCREASE 3.100% Zone 20.09440.07513.90090.2235 APN Legal Owner Site #Site StreetBenefit ZoneBldg SFBldg Asmnt Lot SFLot SF AsmntFrontageLF AsmntAnnual Assessment002 341 009 000 BOERLIN MICHAEL E & CONCETTINA TRS362 Main St 1 2,437($ 230.15) 2,480($ 186.14) 20 ($ 111.77) ($ 528.06) 002 341 010 000 HANEY GAYLON L & SHARON L HANEY TRS364 Main St 1 940($ 88.77) 1,612($ 120.99) 13 ($ 72.65) ($ 282.42) 002 341 011 000 HANEY GAYLON L & SHARON L HANEY TRS366 Main St 1 2,064($ 194.92) 2,180($ 163.62) 17 ($ 95.01) ($ 453.55) 002 341 012 000 SALMINA AMY M & WILLIAM J376 Main St #A 1 7,500($ 708.30) 6,200($ 465.35) 125 ($ 698.58) ($ 1,872.23) 002 341 014 000 CITY OF SALINAS 345 Salinas St 2 0($ - ) 6,410($ 481.11) 50 ($ 195.04) ($ 676.16) 002 341 015 000 CITY OF SALINAS Salinas St 2 0($ - ) 6,552($ 491.77) 50 ($ 195.04) ($ 686.82) 002 341 016 000 CITY OF SALINAS Salinas St 2 0($ - ) 13,336($ 1,000.96) 100 ($ 390.09) ($ 1,391.05) 002 341 018 000 GOLD V ALLEY PROPERTIES LLC333 Salinas St 2 13,176($ 1,244.34) 19,000($ 1,426.08) 150 ($ 585.13) ($ 3,255.55) 002 341 019 000 SALINAS CIVIC CENTER BUILDING LLC21 W Alisal St 2 18,000($ 1,699.91) 18,982($ 1,424.73) 280 ($ 1,092.25) ($ 4,216.89) 002 341 020 000 HITCHCOCK STANLEY ALAN ET AL356 Main St 1 4,250($ 401.37) 6,200($ 465.35) 50 ($ 279.43) ($ 1,146.15) 002 341 025 000 KAWAHIRA AKIRA & KAWAHIRA LILLIAN E TR385 Salinas St 2 8,500($ 802.74) 13,000($ 975.74) 230 ($ 897.21) ($ 2,675.68) 002 342 009 000 400 MAIN 415 Salinas St 2 2,007($ 189.54) 10,032($ 752.97) 282 ($ 1,100.05) ($ 2,042.56) 002 342 011 000 400 MAIN 406 Main St 1 12,985($ 1,226.30) 31,799($ 2,386.73) 558 ($ 3,118.46) ($ 6,731.49) 002 345 016 000 WATKINS FAMILY LIMITED PARTNERSHIP344 Salinas St 2 27,660($ 2,612.20) 12,362($ 927.85) 597 ($ 2,328.83) ($ 5,868.88) 002 345 018 000 CITY OF SALINAS 65 W Alisal St 2 0($ - ) 23,719($ 1,780.27) 440 ($ 1,716.39) ($ 3,496.66) 002 345 019 000 CITY OF SALINAS 320 Salinas St 2 0($ - ) 51,383($ 3,856.64) 350 ($ 1,365.31) ($ 5,221.96) 002 346 001 000 3SOME PAR-TNERS LLC328 Main St #A 1 0($ - ) 0($ - ) 0 ($ - ) ($ - ) 002 346 002 000 3SOME PAR-TNERS LLC328 Main St #A 1 2,677($ 252.81) 3,099($ 232.60) 25 ($ 139.72) ($ 625.13) 002 346 003 000 3SOME PAR-TNERS LLC328 Main St #B 2 1,567($ 147.99) 0($ - ) 0 ($ - ) ($ 147.99) 002 351 008 000 PI PROPERTIES NO 140 LLC405 Monterey St 1 20,828($ 1,966.99) 45,506($ 3,415.53) 593 ($ 3,314.06) ($ 8,696.59) 002 351 009 000 NORTHERN CALIF SA VINGS & LOAN425 Main St 1 8,905($ 840.98) 39,400($ 2,957.24) 480 ($ 2,682.55) ($ 6,480.77) 002 351 010 000 BERRYESSA II LLC 27 E John St 2 756($ 71.40) 16,568($ 1,243.54) 298 ($ 1,162.47) ($ 2,477.40) 002 355 008 000 VF&B LLC 401 Monterey St 2 8,090($ 764.02) 18,656($ 1,400.26) 267.23($ 1,042.44) ($ 3,206.71) Totals 1,323,261$124,968.243,111,932($233,571.65) 35,640($151,599.95) ($ 510,139.84)
Accomplishments and Goals
Work Plan SOBO 2025-2026
Sidewalk Operations, Beautification, and Order (SOBO) The Sidewalk Operations, Beautification, and Order Committee (SOBO) is charged with making the Salinas
City
Center
District
(District)
a
safe
and
inviting
place
by
overseeing
private
security,
coordinating
security
needs
with
the
City
of
Salinas
Police
Department,
maintaining
the
sidewalks
and
landscaping,
and
beautifying
the
District
for
the
enjoyment
of
the
public,
merchants,
property
owners,
and
employees.
Committee Background
The SOBO Committee was established as an ad-hoc committee in 2016. The Committee is run by a volunteer
group
that
addresses
security
and
sidewalk
maintenance.
In previous years, SOBO’s services were performed through contracts with independent contractors and one
employee.
SOBO staff and day-to-day operations are led by Greg Hamer, SCCIA District Coordinator, with oversight from
the
Committee.
Current Landscaping and Maintenance – Zones 1 & 2 Smith & Enright currently provides maintenance to the entire District. Additional services are projected for
aphid
control,
plant/tree
replacement
and
tree
pruning
during
FY
Dec
25/26.
These
items
will
be
considered
on
a
case-by-case
basis.
Some
of
these
costs
are
included
in
the
proposed
budget,
while
some
are
intended
to
be
funded
from
grant
funds.
Sidewalk Pressure Washing
SOBO is continuing to provide scheduled treatments in FY Dec 25/26 of the Main Street sidewalks.
Continued
participation
with
the
Farmer’s
Market
(300
Block)
and
Taylor
Farms
(west
side
100
Block)
will
continue
to
be
explored.
Accomplishments FY Dec 24/25 ● Continued to contract with Allied Security for security services throughout our District. To improve
security,
Allied
provides
foot
patrol
six
days
a
week;
interacts
with
the
local
homeless
population; responds to calls from local merchants, businesses and property owners; and coordinates
with
the
police
department.
● Continued to contract with Smith & Enright for landscaping and sidewalk maintenance services to
the
entire
District.
Smith
&
Enright’s
services
cover
the
entire
District
and
include
trimming,
weeding,
sweeping,
blowing,
and
picking
up
debris
twice
a
week.
● Added regular pressure washing service to the new Main Street Project Sidewalks to address the staining
that
was
occurring
on
the
new
concrete.
● Supervised the work efforts of Kevin Hayes in his Streetscape Maintenance position. Kevin provides
valuable
maintenance
throughout
the
District
as
needed,
with
positive
feedback
from
the
business
community.
His
electric
utility
vehicle
helps
him
efficiently
manage
our
District.
● Added a second full-time streetscape maintenance position to better serve our District. ● Secured pricing quotes for refurbishment of tree wells in zone 2 and planter boxes in zone 1 that need
attention.
● Replaced all tree well electrical outlets on the 200 and 300 block with outlets mounted 15ft high in
the
trees
to
deter
stealing
of
electricity.
● Replaced electrical outlets on theme posts with blank covers to deter loitering and property destruction
● Added 8 trees, with collaboration from the City of Salinas, in zone 2. Maintenance is funded through
grants.
Goals FY Dec 25/26 ● Continue to provide maintenance, beautification and security to our District in a manner that is in
line
with
our
budget.
● Continue to evaluate the effectiveness of the current pressure washing program. If effective, study
budget
or
grant
opportunities
to
modify
the
pressure
washing
program
as
funds
become
available.
● Work with SCCIA’s District Coordinator, including supervising maintenance staff, overseeing payroll,
communicating
with
SCCIA
constituents,
and
purchasing
supplies,
as
needed.
● Pursue grant and funding opportunities to supplement SOBO revenue to not only assist with cost increases
but
to
enable
additional
services
throughout
the
District.
● Collaborate with the city of Salinas to fill empty tree wells with either trees, or facilitate fixing sidewalks
to
enhance
the
pedestrian
experience.
● Staff development in the form of classes and educational seminars. ● Continue using Allied Security Services until at least June 2026 (due to potential rate increase) ● RFP for landscaping services to include annual tree trimming, aphid control, debris/leaf blowing, watering,
and
weed
control.
● Incorporate Block Captain program into SOBO Committee and create meeting schedule.
Conclusion
SOBO operations have matured and are continuous with little variation. However, we have been able to expand
our
staffing
to
better
serve
the
needs
of
the
District.
As
SCCIA
is
a
volunteer
organization,
the
added
staffing
was
only
made
possible
by
the
addition
of
the
SCCIA
District
Coordinator
position.
With
two
maintenance
employees
starting
off
in
the
previous
fiscal
year
we
look
forward
to
continuing
to
improve
our
overall
level
of
service.
District Identity and Streetscape Improvements (DISI) Accomplishments FY Dec 24/25 ● Solicited multiple grant funds to be used in 2024/2025 ● Enhanced communication and visibility with Downtown merchants by way of new District Coordinator
to
work
on
development
of
a
Downtown
merchant
group
● Mural program for Downtown Salinas ○ Approved and installed one mural installation ○ Finalizing the second mural design. ● Partnerships with major Downtown stakeholders: One Main Street, Downtown Rotary, Alvarado on
Main,
Taylor
Farms,
Artist
Ink,
Arts
Council
etc.
● Increased participation in grass roots events such as Trick or Treat and First Friday Salinas. ● Send District Coordinator to California Main Street Conference in San Luis Obispo ● Edible Monterey Bay Dining Ad Campaign ○ 4 - full page ads in their quarterly publication ○ Hosted the summer issue launch party with Heirloom Pizza ■ Included a writeup from the publisher and email blasts ○ Created and distributed 20K Dining Guides through their Winter issue and around Monterey
County
at
various
locations
including:
■ Monterey Airport ■ Salinas Airport ■ See Monterey ■ Chamber Offices ■ Salinas Visitor Center ■ Salinas Train Station ■ Monterey Zoo ● MC Weekly Holiday Ad Campaign: TBD ○ Promoted Shop Small Saturday, the Tree For Peace Lighting Ceremony, and supporting local
during
the
holidays
■ Five (5) 1/2 page color print ads ■ Twelve (12) MCNOW email newsletter ads ● MC Weekly Visitors Guide: ○ Full page print ad ● MC Weekly Best Of... ○ SSC was nominated for Best Shopping District/Center and we ran an ad in the polls ● KSBW Holiday Campaign: TBD ○ Promote Shop Small Saturday and the Tree For Peace Lighting Ceremony with a 30 second
spot
● Created a Youtube channel
○ Produce video media promoting downtown. ○ Shop, Dine, Live, Work, Play in Salinas City Center ● Google Ads Campaign ○ Shop, Dine, Live, Work, Play in Salinas City Center ● Continue to amplify Downtown Salinas businesses posts on social media as well as create original
content
promoting
downtown
● New and improved website that will serve as a destination for people to stay in the know of what's
happening
in
Downtown
Salinas
● Downtown BINGO ● Welcome Bags for new merchants with information about SCCIA and how we can work together ● Press Releases: ○ Habitats Mural Unveiling ○ Salinas Legends (ready to send when you are) ○ Holiday Happenings (coming soon to promote Shop Small and Tree Lighting) ○ Should we put one out about First Fridays? ● Banners ○ Updated the design of the large rectangle banners ○ Implemented updated banner design and installation in parking lots 1, 2, 3, 5, and 8. ○ Grew the banner program supporting local groups and their initiatives ■ Hometown Heroes ■ Relay For Life ● Expanded the Tree Lighting Ceremony by partnering with One Main Street and The Salinas Chamber
in
2025
○ Holiday décor and festivities including tree lighting and moved Holiday tree lighting to occur
with
Shop
Small
Saturday
for
a
larger
impact.
○ Participants and entertainment: Salinas Fire, Monterey County Arts Council, Santa, face painting,
balloon
artist,
magical
elf,
Salinas
School
of
Dance,
Salinas
High
School
Folkloric
Club,
and
hot
chocolate
and
sweet
treats
● Email Campaigns: ○ With the new and improved website we are starting monthly newsletters back-up for the community
● Blog Posts: ○ Discover Downtown Salinas ■ With the new website and picking up monthly newsletters there will be more blog
posts
like
these
to
come
Goals FY Dec 25/26
● Print Ads ○ MC Weekly Visitors Guide:
■ Full page print ad ● Continue to grow our Youtube channel: ○ Shop, Dine, Live, Work, Play in Salinas City Center ● Continue our Google Ads Campaign ○ Shop, Dine, Live, Work, Play in Salinas City Center ● Continue to amplify Downtown Salinas businesses posts on social media as well as create original
content
promoting
downtown
and
create
more
reels.
● Continue to promote the new website solidifying it as the go-to website for Downtown Salinas happenings
● Continue handing out Welcome Bags for new merchants with information about SCCIA and how we
can
work
together
● Continue to send relevant press releases: ○ Possible examples are: ■ Art Unveilings ■ First Fridays ■ Holiday Happenings ● Continue to grow the Banner Program ○ Add more organizations to the banner program including local schools ● Hopefully grow the Tree Lighting Ceremony by partnering with One Main Street and The Salinas Chamber
again
● Email Campaigns: ○ Monthly newsletters to the community ● More Blog Posts ● Continue to strengthen our relationships and communications with the downtown merchants ● Continue to participate in community grass roots events. ● Increase website visibility and drive traffic. ● Add 1 mural to downtown. ● Add 1 sculpture to downtown. ● Continue to track area visitation and event attendance. ● Explore Main Street America membership opportunities. ● Continue to partner with major downtown stakeholders including the Salinas Valley Chamber of Commerce.
Land Use Committee
Accomplishments FY Dec 24/25
Housing To the extent possible, monitored the status of proposed new transit-oriented density housing on city parking
lots
in
Downtown
Salinas
and
the
exclusive
negotiating
agreement
toward
approval
of
those
parcels.
Highlighted how the City of Salinas has advanced towards its Regional Housing Needs Allocation (RHNA) goals
through
adaptive
reuse
development
in
the
Downtown.
Downtown Parking Facility Continued interaction with County of Monterey and City of Salinas officials in the planning stages for a potential
Downtown
Parking
Facility
adjacent
to
the
County
Government
Center,
as
indicated
in
the
Downtown
Vibrancy
Plan.
Parking Management District Collected records from dozens of other California cities related to their Downtown Parking management programs
and
discussed
the
possible
approach
and
timing
for
a
parking
study
with
City
planning
staff.
Intermodal Transportation Center Continued to track the status of the Salinas Kick-Start Project Phases 2 and 3, as well as the initiation of planning
for
the
Parajo
station,
toward
the
ultimate
goal
of
commuter
trains
between
Salinas
and
the
South
Bay
(and
beyond).
Participate
in
the
MST
Alisal
BRT
TAC
(Monterey
Salinas
Transit
Alisal
Bus
Rapid
Transit
Technical
Advisory
Committee.)
Permit Reform Worked in a coalition with other business organizations to monitor the city’s permit process and provide input
for
improvements
through
a
Business
Development
Committee.
Accurate Assessment of Vacancies Directed the SCCIA district coordinator to create and maintain an accurate record of who owns properties
and
operates
businesses
within
the
Salinas
Community
Benefit
District,
in
order
to
identify
vacancies
and
consider
a
plan
to
get
those
vacancies
filled.
Traffic Issues Maintained communication with the Public Works Department on evaluation of the diagonal “scramble” crosswalks
and
how
they
affect
traffic
flow
and
pedestrian
behavior.
Outdoor Dining Monitored the city’s development and promotion of a permit program and financial assistance for outdoor
dining.
Salinas Arch Maintenance Continued cooperation with SCCIA and Salinas Rotary to maintain the Salinas Rotary Arch and implement a
plan
for
quick
removal
of
graffiti
using
appropriate
methods,
and
other
maintenance
issues.
Economic Development Element Continued to participate and monitor the EDE and General Plan Update.
Goals FY Dec 25/26 1. Support and Advocate for Continued Implementation of the Downtown Vibrancy Plan – maintain a
list
of
what
in
the
Downtown
Vibrancy
Plan
has
been
completed,
what
is
in
the
process
of
being
done,
and
what
still
remains
to
be
done.
Continue
to
highlight
the
relationship
of
the
Downtown
Vibrancy
Plan
to
other
plans,
such
as
the
Economic
Development
Element
of
the
General
Plan,
the
Alisal
Vibrancy
Plan,
the
Chinatown
Revitalization
Plan,
and
others.
2. Achieve a Revenue-Neutral, Vibrancy-Oriented, Publicly-Accountable Parking Management Program
–
develop
and
implement
a
comprehensive
plan
for
a
public-private
Downtown
Parking
Management
District,
for
the
purpose
of
reducing
parking
frustrations
for
customers,
merchants,
employees,
and
other
businesses
while
generating
revenue
that
pays
expenditures
for
adequate,
quality
operations
and
maintenance
in
the
District.
3. Pursue Public and Private Policies that Promote and Highlight Historical, Cultural, and Aesthetic Aspects
of
Downtown
Salinas
–
emphasize
the
distinctive
buildings,
facades,
and
cultural
and
historical
elements
of
Downtown
through
initiatives
including
a
Vintage
Sign
Ordinance
and
a
facade
illumination
program,
so
residents
of
the
region,
visitors
from
outside
the
region,
and
business
owners
choose
Downtown
as
a
destination.
Work
with
the
California
Welcome
Center,
the
First
Mayor’s
House,
the
Heritage
Park
organization,
the
UC
Valleys
of
Anza
project,
the
Historic
Resources
Board,
and
other
groups
dedicated
to
historic
preservation
and
promotion.
4. Improve the Permit Process to Encourage Commercial and Residential Development – continue active
participation
in
a
coalition
of
business
groups
currently
known
as
the
Business
Development
Committee
to
review
and
recommend
improvement
to
the
permit
process,
including
proper
assessment
of
traffic
impact
fees
and
reasonable
review
of
planning,
building
and
sign
applications
within
SCCIA
Boundaries.
5. Prevent Property Neglect and Blight – monitor and report dilapidated vacant buildings for potential
City
enforcement
action,
track
short-term
commercial
vacancies,
and
encourage
building
owners
to
activate
long-term
commercial
vacancies.
6. Monitor: 1. Operations of Downtown Events and recommend policies and changes as necessary to relevant
parties.
2. Diagonal scramble crosswalks at the intersection of Main Street and Alisal Street and work
with
the
City
of
Salinas
for
solutions
to
traffic
backups
that
occur
there
at
certain
times.
3. Others as needed may develop. 7. Seek Grants to Provide Expertise or Resources to the Land Use Committee in Advancing the Downtown
Vibrancy
Plan:
1. Expand the vision of Downtown by obtaining advice, studies and models from outside experts
and
by
seeking
analysis
of
projects
and
programs
that
increase
vibrancy
in
other
downtown
districts
in
California
and
elsewhere.
2. Study Downtown streets to reduce speeds, improve circulation and pedestrian safety, and
broaden
parking
options.
3. Others as needed may develop.