City of
San Bernardino
BOARDS, COMMISSIONS, & CITIZEN ADVISORY; Date Roceived, For Official Usa Onla
CUNDED I 1819 COMMITTEES
BOARD(S), COMMISSION(S), AND/OR CITIZEN ADVISORY COMMITTEE(S) APPLYING FOR:
Water Board 3. Planning Commission
Parks, Recreation & Community Services G 4. Downtown Advisory Committee LAST NAME FIRST NAME M.I.
Olivas Stacia
HOME ADDRESS ZIP PHONE
(HOME)
EMPLOYER JOB TITLE EMAIL ADDRESS
San Manuel Band of Mission Indian Director of Strategic Planning & Sef "BUSINESS ADDRESS ZIP BUSINESS PHONE
DATE OF BIRTH
Length of residence in the City of Are you a registered voter of the City Which ward do you reside in? San Bemardino of San Bernardino?
25 Years ) Yes
2 040•
Months → No
Why you want to serve on a city board or commission:
As a long term resident raised in San Bernardino with deep ties to the "San Bernardino Experience", I would like to lay a bigger role within my community. Currently, my career and work ethic has benefited our local Tribal Natior think it is a beneficial opportunity to utilize to my skills, education and personal work ethic for the communit that resonates closely to the generation before me, my current generation and my next generation. My servant leadership qualities have short term and long term potential of making San Bernardino the number one community 1o reside in the State of California. Our potential as a city and a community is unlike any other and I desire to be Board(s), Commission(s), & Citizen Advisory Committee(s) App. Page 1 of3 Updated: August 29,2018 What do you consider to be three (3) major assets that would qualify you for selection to this board, commission, or citizen advisory committee:
1. Strategic Planning and Project Management Skillset - This skill allows me as a potential member to provide guidance around requirements gathering, short term planning, long term planning and maintaining project/initiatice budgets, as well as schedules.
2. Tribal Governement Technology - This skill allows me as a potential member to provide consultation for technology roadmapping, technology acquisition and implementation as it pertains to the Government Technology Stack and investments.
3. Client Relationship Management & Business Relationship Management - This skill allows me as a potential member to provide guidance around on how we can better improve our engagement with our constituents and guests of our businesses. In addition, business realtionship management ensures that we are meeting the needs our business operators as well as maintaining a win-win relationship with our business partners. In the case of the potential role. the sentiment of our community is of too-priority.
Experience or special knowledge pertaining to area(s) of interest:
Educational background:
AA - Business Administration (San Bernardino Valley College) BS - Health Informations & Information Mgmt (Loma Linda University) MBA - Marketing Emphasis (University of Redlands)
MSIT - Business Analytics Concentration (Cal Baptist University) Occupational experience:
Currently, Director of Strategic Planning & Services for the Tribal Community Services Department with the San Mast to supon triba Governe and Caring Opertions. Various die ote to allow a wel outrices Professional or technical organization memberships:
Board(s), Commission(s), & Citizen Advisory Committeds) App. Page 2 of 3 Updated: August 29,2018 Civic or community experience, memberships, or previous public service appointments:
Currently, I serve in a community-facing role that works closely with the Tribal Council, Executive Leadership Cabinet of a local Tribal Government. The structure of the tribal government has a very similar framework for governement services and I am tasked with aligns all departments across the enterprise in strategic initiatives that will meet the needs nur constituents Initiatives that can ranne from infrastructure noiste like fiher to the hama ar
OPTIONAL
How would you classify yourself? (Optional)
• American Indian/Alaskan Native African American/Black → Asian • Hispanic/Latino • Native Hawaiian/Pacific Islander • White • Two or more of the above categories
What is your gender? (Optional)
Female •Other/Prefer to self describe
Male
Are you a person with a disability? (Optional)
Yes ONO
Applications are screened on the basis of information submitted and may be subject to a Livescan as part of the application process.
The information provided is factual to the best of my knowledge. I understand that I may be required to complete a Statement of Economic Interests Form as required by law, and that I will Cade by all the codes, ordinanees, and regulations of the City of San Bemardino and the Slate of Stacia Olivas Digitally signed by Stacia Olivas 01/08/20 Date: 2024.01.08 13:37:30 -08'00'
SIGNATURE DATE
Return to: The City of San Bernardino Council Office
Electronically: [email protected]
By Mail: 290 North D Street, San Bernardino, CA 92401
In Person: 290 North D Street, 1st Floor - City Information Center, San Bernardino, CA 92401
*Attach a resume and/or additional information which you feel will assist the Mayor and City Council in their selection.
Board(s), Commission(s), & Citizea Advisory Committee(s) App. Page 3 of 3 Updated: August 29,2018 Stacia Olivas, MBA, MSIT
Strategic Planning, Services & Technology Leader
Experienced Strategic Leader with over 15 years of experience in various industries from Marketing, Retail, Hospitality, Entertainment, F&B, Gaming and Tribal Governments
SKILLS
5yrs Direct Mgmt & 10+ yrs In-Direct Mgmt 10 yrs Project Management] 15 years Managerial Experience Automation and Optimization Business Analytics Business Relationship: Management CRM Constituent Services Database Management Digital Marketing Strategic Planning Fiscal Budgets Product Dev & Marketing
TECHNICAL SKILLS
Business SAS 9.4, SAS Studio, SAS Enterprise Web HTML, CSS, Wix, Drupal, WordPress Analytics Guide, Excel, SQL, Tableau, ArGIS,
BallyBI, Alteryx, PowerBl
CRM InforCRM, Sage, ZohoCRM, VizExplorer Email Marketing Salesfusion, Marketo, Zoho, Moveable HostViz and Salesforce Ink, Constant Contact, etc
Other Workfront Project Management, Certifications Business Relationship Mgmt Workfront DAM. Smartsheet, MS Certificate, ITIL, CSPO, Project Project, Sprout Social, IGT, Konami, Management Certificate, Six Sigma FloorVizOps, BallyCMS, ACSC & AS400 Yellow Belt, RHIA
EDUCATION
Masters of Science Information Technology Management - Business Analytics Concentration California Baptist University (3.93 GPA)
Masters of Business Administration - Marketing Emphasis University of Redlands (3.85 GPA)
WORK EXPERIENCE
Director of Strategic Planning & Services
SMBMI dba Yaamava Casino & Resort
2023-Present Highland, CA
Achievements/Tasks
• Partner with Executive Leadership and Council Members in the development and approval of an Annual Strategic Roadmap, including short term or long-term goals, program development, and procedures for current Programs & Services • Proposed and Presented Annual CapEx and OpEx department budget required to accomplish 2022-2024 business objectives • Leadership & Training: Supervisor responsibilities for a team of 8 high-performing professionals (Program Managers, Project Managers, VIP Managers and Project Analyst), include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; addressing complaints and resolving problems • Provide strategy and technical guidance on high-priority projects as it relates to all sub-verticals within Tribal Community Services • Roadmap govt tech ecosystem and integrations intended for optimization, capability, ie; Government Services CRM & Surveys • Notable Projects: Building Refreshes, New Venue Openings, Road Infrastructure, Emergency Planning, Cross-Portfolio Loyalty Launch, Cellular Infrastructure, Community Events, 2023 Pow Wow & Exhibition, Portfolio Mgmt - 1,433+ initiatives (2023)
WORK EXPERIENCE
Strategy & Execution Manager
SMBMI dba Yaamava Casino & Resort
09/2021 - 09/2023 Highland, Ca
Tribal Casino & Resort
Achievements/Tasks
• Partner closely with the VP of Tribal Community Services and Executive Leadership in the development, approval, and execution of the Strategic Program Roadmap, in addition the 2022 Annual Department Budget & 2022 Mid-Year Adjusted Budget • Lead project management teams and cross-functional stakeholders throughout the lifecycle of approved projects executed under the TCS program. Over 335 initiatives completed, from MBOs, Programs, Projects, Sub-Projects and Op Events • Leadership & Training: Supervisor responsibilities for a team of 4 high-performing professionals (Program Managers, Project Managers, and Project Analyst), include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees • Notable Projects: Exclusive Yaahaviatam Loyalty Club Launch (MarTech Initiative), TCS Office Remodel and Parking Expansion, Annual Tribal Youth Concert, San Manuel Pow Wow Program (2022 Pow Wow, 2023 Exhibition, Resort Retail Strategy & Launch, E-Commerce, and Website Launch)
• 2022 Leader of the Quarter (Q4)
Sr. IT Business Services Analyst - MarTech and Gaming Ops SMBMI dba San Manuel Casino
11/2019 - 09/2021 Highland, Ca
Tribal Casino and Resort
Achievements/Tasks
• Provided leadership and insight for marketing technology initiatives in collaboration with the Corporate IT & Marketing Executives and secondary liaison for Gaming Executives
• Project Management: Lead and directed high-priority complex projects for the marketing business units, which required considerable resources and high levels of cross-functional integration and interaction with business sponsors. Track and report project statuses, risks, budget and etc within PMO guidelines
• Leadership: Mentored other Business Services Analysts and new Executive Leadership through out the organization on all MarTech initiatives and was the technical lead on large projects related to assigned marketing business units and systems. Led remote training sessions for up 70+ business team members and business leadership during unprecedented times • Notable Gaming Projects: (2) Website Projects, Casino Management System Replacement - 3rd Party Integrations, FloorViz Ops - CMS Integration, CMS - MarTech Gap Analysis, CRM - CMS Integration, Event Management System Rollout, Mobile App Loyalty Marketing Gap Analysis, CRM Strategy 2.0, HostViz CRM Optimization Project Contact: Amol Chand - IT Business Services Manager (909) 894-8474 IT Business Relationship Manager - MarTech
SMBMI dba San Manuel Casino
11/2017 - 11/2019 Highland, Ca
Tribal Casino and Resort
Achievements/Tasks
• Leadership: Provide consulting on $16 million MarTech Stack and all marketing technology initiatives in collaboration with the Corporate Marketing Executives from the following marketing sub-departments: Strategic, Creative, Database, Digital Marketing, CRM, Sponsorship, Brand, Entertainment and Social Media • Portfolio Management: Prepared all formal documentation and presentations for purchase, i.e., BRD, RFP and Business Case.
Prepared presentations, analysis and justification for multi-million dollar projects • Marketing Product Management: Provided guidance and in-direct leadership to product managers, internal software developers, data services teams, international software developers, and project managers. Managed project tasks and led prioritization for development throughout the project lifecycle
• Notable Projects: (3) Website Projects, Website Customer Portal, Artificial Intelligence, CRM Upgrades, SMS Platform, Email Automation Platform, (2) Mobile App Projects, Social Media Management, Online Gaming Rewards Store, Digital Asset Management Implementation, Sports Online Gaming RFP, 2017 F&B Tech Roadmap (POS changeover, Payment Gateways, System Upgrades, 3rd party system integrations) and 2017-2019 MarTech Roadmap Contact: Marty Backover - Director of IT Business Systems - (702) 308-1311
WORK EXPERIENCE
Marketing CRM Specialist
San Manuel Casino
09/2016 - 11/2017 Highland, Ca
Tribal Casino & Resort
Achievements/Tasks
• Marketing Campaigns: Responsible for weekly personalized digital campaigns with offers valued at $4-5M and up to $28M monthly.
Launch 102+ monthly marketing campaigns through omni-channel marketing software tools. Refined messaging through personalization of email templates and other advanced features to optimize communication with clients, via dynamic content including multi-language targeting
• Marketing Analytics: Identified the success and Fluctuations with the digital omni-channel campaigns via SAS BI and Data Analysis.
Structured and shared analysis with Marketing team to bring insights about the growing audience to the forefront for marketing and CRM efforts
• Programmatic Marketing: Managed and led tasks in direct correlation with digital marketing campaigns and social media ads.
Increased digital campaigns by 310% within the first two months of hire, by taking on 57 additional email campaigns. Successfully launched personalized multi-language email campaigns in the following languages; Chinese, Mandarin, Vietnamese, etc. • Leadership and Training: Demonstrated in-direct leadership by providing CRM system training to leadership and 40+ team members throughout the organization. Conduct and lead team collaboration exercises to improve cohesiveness. • Social Media: Leveraged social media tools (FB, Instagram, LI, Google, etc.) to drive engagement via Ad Hoc Marketing Campaigns Contact: Dena Negrete - Marketing Consultant (909) 957-1156 and Amber Gettings - Marketing Automation Manager (951) 237-1934 Marketing and Retail Operations Analyst
United Pacific
03/2016 - 09/2016 Gardena, Ca
Convenient Store Chain
Achievements/Tasks
• Led business development and marketing analytics for the CEO and VP of Marketing & Operations. Provided weekly c-level presentations on regional performance by state, region, and 321 individual store sites. Presented the 2017 Annual Marketing Budget for the corporate board members; CEO, CFO, etc.
• Marketing CP Product Analysis: Prepared proforma and post-analysis on all consumer packaged goods and retail product offerings through Tableau and Altery
• Loyalty Marketing Campaigns: Developed lead generation campaigns to increase the size of the loyalty database. Present marketing campaign strategies that would increase consumer spend and frequency •ERP Implementation Project: Performed CPG Audit and data analysis for a 142 site company merger and ERP changeover • Prepared periodic and quarterly budget reviews and justifications-labor and OT analysis for all 3,500+ team members Database Marketing Analyst
Morongo Casino Resort & Spa
01/2015-03/2016 Cabazon, Ca
Tribal Casino Resort & Spa
Achievements/Tasks
• Led all business development and marketing analytics for the Executive Director of Marketing. Presented research findings for executive level review, which included performance of the following: Gaming, F&B, Hospitality, and Casino Marketing • Marketing Campaign Management: Utilized CMS and CRM tools to prepare digital or direct mail marketing campaigns from beginning to end. Develop marketing campaign strategies for increased average spend and new loyalty acquisitions. Manage direct mail & digital campaign activities via Viz Explorer CampaignViz, ShowCase Query, BallyBI, BallyCMS, ACSC and AS400 • Leadership and Training : Demonstrated in-direct leadership by providing Project Management for a property-wide CMS Changeover, which included system training to leadership and team members throughout the organization. Manage and mentor Marketing Coordinator for monthly mailer campaigns and Content Specialist for web page enhancements • Marketing Analysis & Doctoral Research: Led doctoral research and analyze the 1.2 million customer base on behalf of Tribal Citizens.
Monitored responses to multiple marketing campaigns and behavioral activity for the 6.9 million annual visitors • Revenue Management: Collaborated with Hotel Executives and Marketing Executives to improve cash v. comp, hotel yield strategies Specialized in driving advanced bookings and guest experience. Executed direct-to-consumer reservation strategy to improve overall occupancy and profitability. Implemented and monitored daily, quarterly, and annually hotel performance • Fiscal Management: Conducted analysis and presented a $500M Annual Budget & 2016 Property Marketing Plan Contact: Panadda Aravansaka - Database Marketing Manager (323) 810-0823
WORK EXPERIENCE
F&B Analyst and Project Lead
San Manuel Casino
10/2010 - 01/2015 Highland, Ca
Tribal Casino
Achievements/Tasks
• Led business development and F&B analytics for executive review. Provided quarterly presentations for senior leadership. Created and automated weekly financial snapshots aka Executive Dashboards of all F&B restaurants, bars, and food carts • Fiscal Management: Performed quarterly and annual budget analysis for nine different venues within the F&B Department size of 667 employees. Recommended operational improvement strategies that increased profit margins by 42%. Provide analysis and present the 2015 Annual Department Budget to the executive leaderhip; Jimmy Starcher and Steve Lengel • Business Analytics: Product Mix Analysis, Menu Engineering, COGS, Sales Forecasting, RevPASH, and CPG Analysis • Business Process: Led updates and revisions to all 18 Policies and Procedures for maintaining compliance with the Gaming • 2013-2015: Performed supervisor responsibilities for data entry assistant and mentorship for (3) administrative assistants.
Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems • 2013 Employee of the Month and 2013 Employee of the Year Contact: Robert Mejia - F&B Director and Suzanne Camacho - Administrative Services Manager (909) 659-5532 Service Expert Supervisor
24 Hour Fitness (295 East Caroline Street)
06/2006 - 08/2007 San Bernardino, Ca
Health and Fitness Franchise
Achievements/Tasks
• Reported to Service Expert Manager. Trained and developed all new membership counselors and staff to ensure a member-centric service approach
• 2006-2007: Performed direct leadership through supervisor responsibilities for a team of (4) Membership Counselors and staff which included interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems • Attentively listened/responded to guests and members for an improved customer experience • Managed off-site marketing events for lead generation and brand awareness • Ranked in the Top 10 Female Performers in Q3 2006 for SoCal Region Contact: Jennifer Nguyen - (909) 306-6323; [email protected]
VOLUNTEER EXPERIENCE
Assistant Youth Baseball Coach
Ken Hubbs Memorial Little League
05/2021 - 09/2021 Colton, Ca
Little League Baseball
Tasks/Achievements
• Assistant Coach for youth baseball 9-12 years old. Little League Baseball and Softball is an organization designed to build good citizens. It is a program of leadership, preparing today's youth to be tomorrow's leaders Head Baseball Coach
PONY Baseball and Softball
05/2021-08/2021 Colton, Ca
Little League Baseball
Tasks/Achievements
• Head Coach for youth baseball age group 5-7. Colton Pony Baseball, PONY Baseball, was formed as a mode of community action to help young people develop into better adults through participation; in organized, supervised recreation
VOLUNTEER EXPERIENCE
Health Information Management Intern
Dignity Health - St. Bernardine Hospital
05/2013 - 07/2013 San Bernardino, CA
Tasks/Achievements
• Provided assistance to management in the Health Information department and Patient Financial Services The internship at St.
Bernardine Medical Center has afforded me the opportunity to acquire a better understanding of the Revenue Cycle Process and the role of the supporting departments that are involved
• Under the direction of the RAC coordinator, the position was responsible for tracking appeals and denials for reimbursement. During the duration in Patient Financial Services, Worked closely with RAC Complex Coordinator in tackling the CMS Interim Ruling for any loss revenue. Researched and analyzed medical records for InterQual Criteria • Under the direction of the Coding Manager, assisted in providing updated reporting methods for coder productivity analysis.
Improved reporting methods for coder productivity. Performed analysis and audits for patient charges that were either incorrect, missing, or duplicates
Health Information Management Intern
Arrowhead Regional Medical Center
08/2012 - 09/2012 Colton, CA
Tasks/Achievements
• Fiscal Management: Assisted as an intern in the 2012 annual and quarterly budget analysis for a large acute facility • Regulatory Compliance: Knowledgeable in the importance of and maintaining department compliance to regulating bodies, such as; State, Federal, OSHA, HIPAA, CMIA, OSHPD, and Joint Commission • Demonstrated excellent presentation skills, while providing training programs for compliance purposes. Assisted in querying for data and creating reports through Medi-Tech for OSHPD and Performance Improvement • Workflow Managment: Created a workflow chart that detailed the flow of processes within the Health Information department. The analysis of this process enables the department to determine how the organization can improve the quality of care, while capturing any possible loss revenue. Performed productivity analysis and compiled data for standard reports
PERSONAL PROJECTS
Agritourism Technology City Project (06/2020 - 08/2020) • Develop a marketing plan and digital technology roadmap for fast-tracking agritourism in the City of Yucaipa Frito-Lay Consumer Behavior Analytics Project (01/2020 - 03/2020) • Research and develop a product marketing plan for consumer segmentation opportunities The Boston Beer Company - Global Marketing Strategy (09/2017 - 12/2017) • Developed a marketing plan and go-to-market strategy for global expansion MyAthlete Website & CRM Project (09/2017 - Present)
• Capstone Project: Developed a marketing plan and tech plan for a business startup geared around youth sports information management
Sheena Felix
From:
Sent: Monday, January 8, 2024 1:46 PM
To: Council
Subject: The City of San Bernardino Coucil Office
Attachments: Board(s), Commission(s). & Citizen Advisory Committee(s) Application.pdf; Stacia's Resume 01.05.23.pdf
Follow Up Flag: Follow up
Flag Status: Flagged
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Hello,
I would like to express my interest in serving on any upcoming potential board, commission or citizen advisory roles. Attached is my resume and application form. Please let me know if you have any questions or would like to speak with me further regarding my application.
Thank you,
Stacia Olivas