Become a Sponsor
Our event sponsors make it possible for the San Bernardino Lunar New Year to present a quality event filled with artistic programming and to support the growth of the event each year. By joining the City of San Bernardino as a sponsor of the 2026 Lunar New Year, businesses help highlight the many contributions and beautiful traditions the Asian American Community provides.
Thank you to all our event sponsors and business community for their support and partnership.
Sponsorship Opportunities and Booths
As a sponsor of the San Bernardino Lunar Ner Year Cultural Celebration, your organization will realize tangible marketing benefits in return for your sponsorship investment.
With an anticipated diverse audience of more than 2,000, the Lunar New Year event is an ideal partner in reaching specific target audiences.
Applications Now Open
Applications will be accepted through February 13th, 2026. The Lunar New Year Committee reviews all applications, but applications may close prior to February 13th if sponsor opportunities are full. Applying does not guarantee your participation in the event. The City of San Bernardino retains the right to accept or reject applications based on appropriateness, availability, duplication of service, and/or other criteria as deemed necessary. Applications will be considered in the order in which they are received.
EVENT SPONSORSHIP LEVELS
Horse Sponsor $20,000
Dragon Sponsor $10,000
Lion Sponsor $5,000
Tiger Sponsor $2,500
Firecracker Sponsor $1,000
Red Envelope Sponsor $500
Lantern Sponsor $250
Lotus Sponsor In-Kind Donation
Horse Sponsor: $20,000
Benefits include:
∙ Display booth(s) with banner or footprint up to 10'x30' in prominent locations; display may include vehicles
∙ Event programming advertising
∙ Event website advertising (large logo + link)
∙ Five (5) VIP parking passes
∙ Acknowledgement as Presenting Sponsor on event signage ∙ Sponsor introduction and acknowledgement by City Councilmember at Welcome Ceremony ∙ Brief onstage speaking opportunity at event Welcome Ceremony ∙ Commemorative company plaque
∙ Sponsor logo on pre-event marketing such as rack card and street corner banners ∙ Promotion of sponsorship on City social media accounts ∙ Two (2) VIP Pagoda seating areas
Dragon Sponsor $10,000
Benefits Include:
∙ Display booth(s) with banner or footprint up to 10'x20' in prominent locations ∙ Event programming advertising
∙ Event website advertising (medium logo + link)
∙ Four (4) VIP parking passes
∙ Sponsor introduction and acknowledgement by City Councilmember at Welcome Ceremony ∙ Commemorative company plaque
∙ Sponsor acknowledgement as title sponsor on event signage ∙ Promotion of sponsorship on City social media accounts ∙ One (1) VIP Pagoda Seating area
Lion Sponsor $5,000
Benefits Include:
∙ Display booth(s) with banner or footprint up to 10'x20' in prominent locations ∙ Event programming advertising
∙ Event website advertising (medium logo + link)
∙ Two (2) complimentary VIP parking passes
∙ Acknowledgement as Sponsor on event signage
∙ Sponsor introduction and acknowledgement by City Councilmember at Welcome Ceremony ∙ Commemorative event sponsor certificate
∙ Promotion of sponsorship on City social media accounts
Tiger Sponsor $2,500
Benefits Include:
∙ Display booth(s) with banner or footprint up to 10'x10' in prominent locations ∙ Event programming advertising
∙ Event website advertising (medium logo + link)
∙ Acknowledgement as Sponsor on event signage
∙ Sponsor introduction and acknowledgement by City Councilmember at Welcome Ceremony ∙ Commemorative event sponsor certificate
∙ Promotion of sponsorship on City social media accounts
Firecracker Sponsor $1,000
Benefits Include:
∙ Display booth with banner up to 10'x10'
∙ Event programming advertising
∙ Event website advertising (small logo + link)
∙ Acknowledgement as Sponsor on event signage
∙ Sponsor introduction and acknowledgement by City Councilmember at Welcome Ceremony ∙ Commemorative company certificate
Red Envelope Sponsor $500
Benefits Include:
∙ Display booth with banner up to 10'x10'
∙ Listed in event program as a sponsor
∙ Event website name listed as event sponsor
∙ Acknowledgement as Sponsor on event signage
∙ Commemorative company certificate
Lantern Sponsor $250
Benefits Include:
∙ Listed in event program as a sponsor
∙ Event website name listed as event sponsor
∙ Acknowledgement as Sponsor on event signage
∙ Commemorative company certificate
Lotus Sponsor In-Kind Donation
Benefits Include:
∙ Listed in event program as a sponsor
∙ Event website name listed as event sponsor
∙ Acknowledgement as Sponsor on event signage
*Additional benefits may be included depending on donation value.