DO NATE
YOUR NEW OR GENTLY USED
C LEAN C OATS
ANY SIZE AC C EPTED!
Collection Through
November 14, 2025
OCTOBER 14 , 20 25
Fa ll 20 25 P ro g re ss Up d a t e
Sa n Bru n o Cit y Co u n cil
Ba ck g ro u n d a n d Ove rvie w
W h a t is t h e Gra n d Bo u le va rd In it ia t ive ? Co rrid o r-w id e
program to m o d e rn ize
t ra n sp o rt a t io n
in fra st ru c t u re o n El
Ca m in o Re a l in Sa n
Mateo Cou n ty.
Co n ve n e a Ta sk Fo rce o f
st a ff fro m cit ie s,
co u n t yw id e a g e n cie s,
Ca lt ra n s, a d vo ca t e s, a n d
b u sin e ss g ro u p s t o
e st a b lish a c o h e sive
visio n fo r t h e c o rrid o r.
Bu ild s momentum
toward
im p le m e n t a t io n b y
a d va n cin g a
co o rd in a t e d p ro je ct
t h ro u g h t h e Ca lt ra n s
a p p ro va l p ro ce ss.
3 It 's Tim e t o Mo d e rn ize El Ca m in o Re a l
• GBI is re im a g in in g El Ca m in o Re a l t o
m e e t 21st ce n t u ry m o b ilit y a n d sa fe t y
needs
• Go e s b e yo n d sa fe t y a n d t ra n sp o rt a t io n im p ro ve m e n t s in lo ca l ju risd ict io n s:
• P la ce m a kin g w it h vib ra n t d e st in a t io n s • Eco n o m ic vit a lit y
• Su st a in a b ilit y e le m e n t s
• In fra st ru ct u re t h a t w ill su p p ort fu t u re d e ve lo p m e n t s o n t h e co rrid o r
4 GBI is Co o rd in a t in g Ac ro s s Nin e Diffe re n t P ro je c t s a n d St u d ie s Un d e rw a y
5 El Ca m in o Re a l GBI Ac t io n P la n & P ro je c t In it ia t io n Do c u m e n t Ca lt ra n s SR-8 2 No rt h Co m p re h e n s ive Mu lt im o d a l Co rrid o r P la n (in clu d in g Sa n Fra n cisco a n d Sa n Ma t e o Co u n t ie s) GBI Ac t io n P la n
GBI Ac t io n P la n
GBI Ac t io n P la n
GBI Ou t c o m e s
Ca lt ra n s P ro je c t
In it ia t io n Do c u m e n t
7 Th e Act ion P la n is t h e p re cu rsor t o
b e g in n in g a cou n t yw id e Ca lt ra n s
p roje ct d e ve lop m e n t p roce ss:
• Eva lu a t e c o rrid o r-w id e n e e d s
• Est a b lish a c o h e sive visio n
• Bu ild m o m e n t u m toward
im p le m e n t a t ion
Dra ft Co rrid o r-W id e Visio n
El Ca m in o Re a l is a sa fe a n d
vib ra n t st re e t w h e re p e op le of
a ll a g e s a n d a b ilit ie s t ra ve l
co m fo rt a b ly
8 P ro b le m St a t e m e n t s a n d Go a ls
Tra n sfo rm El Ca m in o Re a l in t o a
c o m p le t e st re e t th a t w orks for
a ll u se rs.
Create a n ew fram e w ork for
change a lig n in g visio n , p ro ce ss,
a n d fu n d in g .
El Ca m in o Re a l h a s a n u n u su a lly
h ig h ra t e o f fa t a l o r se rio u s
in ju ry c ra sh e s, p a rt icu la rly fo r
p e o p le w a lkin g a n d b ikin g .
El Ca m in o Re a l’s h ig h w a y-lik e
d e sig n d isco u ra g e s w a lkin g ,
b ikin g , a n d t ra n sit u se .
It ’s t o o c h a lle n g in g t o d e ve lo p ,
im p le m e n t , a n d fu n d
t ra n sp ort a t io n p ro je ct s o n El
Ca m in o Re a l.
SAFETY
Ad o p t a safe ty-first m in d se t t o
e lim in a t e fa t a l a n d se rio u s in ju ry
cra sh e s.
SAFETY
MOBILITY
PROCESS
MOBILITY
PROCESS
→
→
→
P ROBLEM STATEMENTS GOALS
Streetscap e Ch an g es Un d er Stud y
Safe ty
• Tra ffic ca lm in g
• Tra ffic sig n a l g a p
clo su re s
• Me d ia n s
• Lig h t in g
Ac t ive
Tra n s p o rt a t io n
• W id e r sid e w a lks
• Cro ssw a lk
im p ro ve m e n t s
• Separated
b ike w a ys
• Street trees
Tra n s it
• Bus stop
enhancem ents
• Bu s la n e s
• Tra n sit sig n a l
p rio rit y
• Acce ss
im p ro ve m e n t s
10 GBI Bu ild s o n P la n s a n d P ro je c t s in
San Bruno
• Tra n sit Co rrid o rs P la n (20 14 )
• W a lk 'n Bike P la n (20 16)
• Sa n Ma t e o Ave n u e St re e t sca p e
P la n (20 19)
• Lo ca l Ro a d w a y Sa fe t y P la n
(20 23)
• C/CAG Sa n Bru n o -Millb ra e El
Ca m in o Re a l St u d y (cu rre n t )
• C/CAG Co m m u n it y Ba se d
Tra n sp o rt a t ion P la n (cu rre n t )
11 Ne xt St e p s & Dis c u s s io n
GBI Tim e lin e a n d Co s t
13 2025 2026
~$750M
Rou g h ord e r of m a g n it u d e cost for
u p t o 22 m ile s of st re e t sca p e re d e sig n ($20 25) Discu ssio n :
GBI Ac t io n P la n Fra m e w o rk
Go a ls : W h a t g o a ls d o yo u h a ve fo r t h e co rrid o r? P ro c e s s : How can we b est work tog eth er to ad van ce th e GBI Visio n ?
Ne xt St e p s : Are yo u su p p o rt ive o f t h e GBI p ro ce ss a s w e h a ve d e scrib e d it ?
14 Tra n sfo rm El Ca m in o Re a l in t o a c o m p le t e st re e t t h a t w o rks fo r a ll u se rs.
Create a n ew fram e w ork for ch an g e a lig n in g visio n , p ro ce ss, a n d fu n d in g .
Ad o p t a safe ty-first m in d se t t o e lim in a t e fa t a l a n d se rio u s in ju ry cra sh e s.
SAFETY GOAL
MOBILITY GOAL
P ROCESS GOAL
Th a n k yo u !
15 Fo r m o re in fo rm a t io n p le a s e vis it
w w w .sa m t ra n s.co m /g b i
Fo r q u e st io n s & co m m e n t s,
p le a se e m a il:
g ra n d b o u le va rd @sa m t ra n s.co m
The GBI Action Plan and Project Initiation
Document are funded by SamTrans, a grant
from the Metropolitan Transportation
Commission, as well as a grant of local
transportation sales tax dollars from the
San Mateo County Transportation Authority
CULTURE & ARTS COMMISSION
2024-2025 ANNUAL REPORT
OCTOBER 14, 2025
CITY COUNCIL REGULAR MEETING
NICOLE HANHAN
COMMISSION CHAIR
AGENDA
I. Commission Members
II. Purpose of the Commission
III. 2024-2025 Accomplishments
IV. 2025-2026 Goals
V. Questions
2 COMMISSION MEMBERS
3 • Nicole Hanhan, Chair
• Stephen Seymour, Vice-Chair
• Nader Abumuoilish
• Jeanne George
• Janet Monaghan
• Vacancy
• Vacancy
email: [email protected]
PURPOSE OF THE COMMISSION
4 The Commission is responsible for:
• Promoting Artistic Development of the Community
• Preserving San Bruno’s Diverse Cultural Heritage
• Acquiring and Maintaining Public Art
• Sponsoring Programs and Events That Enhance Quality of Life • Improving the Image and Character of the Community
2024-2025 ACCOMPLISHMENTS
5 • Mural Program
• 2025 Commission Work Plan
• Call to Artists - Posy Park Sculpture
• Community Art Gallery
• Holiday Window Art Contest (Winter Windows Wonderland) • Movies-in-the-Park
• Día de los Muertos
2024-2025 ACCOMPLISHMENTS
6 • Lunar New Year
• Juneteenth
• Shakespeare in the Park
• Commission Bylaws Revision
• Approval of Artists and Musical Groups for Centennial Plaza Activation
Approval of Artists and Musical Groups for Centennial Plaza Activation Approval of Artists and Musical Groups for Centennial Plaza Activation Approval of Artists and Musical Groups for Centennial Plaza Activation
MURAL PROGRAM
• Forwarded to City Council
• Being Considered by
City Council Later This
Evening
7 Being Considered by City Council Later This Evening.
CALL TO ARTISTS:
POSY PARK SCULPTURE
• Call to Artists Released
August 2025
• Deadline October 22, 2025
• Once Approved, Installation
Expected February 2026
8 MOVIES IN THE PARK
• Fridays in September
• New Screen, Projector
and Sound Courtesy of
Comcast
• Lawn Games Before
Showtime
• Attendance up 70%
9 LUNAR NEW YEAR
Held at Centennial Plaza With 200 Attendees
10 JUNETEENTH
San Bruno and Millbrae Co-hosted an Expanded Juneteenth Celebration at City Park With Music, Food, Crafts, and
Performances, Drawing 550 Attendees.
11 SHAKESPEARE IN THE PARK
San Francisco Shakespeare Festival Returned to
City Park With Romeo and Juliet, First San Bruno Shakespeare Performance in City Park Since 2019 12 2025-2026 GOALS
• Select New Artists for Community Art Gallery
• Sponsor Winter Windows Wonderland
• Sponsor Movies-in-the-Park Next September
• Hold Dia de los Muertos Event on October 23 at the Senior Center • Host Shakespeare in the Park in May
• Celebrate the Year of the Horse With a Lunar New Year Event at Centennial Plaza
• Collaborate With City of Millbrae to Host Juneteenth Celebration in City Park
13 2025-2026 GOALS
• Complete 2025-26 Work Plan
• Install a Sculpture at Posy Park
• Approve at Least One Mural
• Establish an Art Gallery at the Recreation & Aquatic Center • Explore Feasibility of Installing Public Art at Various Locations 14 QUESTIONS?
15 2025 Annual Report
Crime
Prevention Committee
Committee Members
• Chair - Rich Wong
• Vice Chair - Deanna Robinson
• Committee Member - Peter Carey
• Committee Member - Robert Riechel
• Committee Member - Rhonda Boone
• Committee Member – June Chen
• Committee Member – Vacant
• Police Department Liaison - Officer Denise Zeron
2 Neighborhood Watch Program
Crime prevention program allows participation of community members to cooperate with law enforcement to reduce crime in their area.
It includes getting to know your neighbors, working together and be trained to recognize/report suspicious activity.
• Assist existing neighborhood watch groups & encourage formation of new NWGs.
• Disseminate information, distribute materials, & gather neighbors. • Advertise Neighborhood Watch Program on San Bruno Police Department Website, and Nextdoor.
3 Event Participation
• National Night Out August 2025
• Coffee Social at Target – April 30th
• Police Day at Downtown – May 17th
• CPC members tabled to recruit Neighborhood Watch Groups • Flag Placement at Golden Gate Cemetary – May 24th
• Police Proclamation – May 27th
• Members were recognized for their dedication to NWG
4 •Balboa
•Claremont
•Crystal Springs
•Merimont
•Sea Cliff
•Shelter Creek
•Centennial Plaza
•Off-The-Grid
Event Participation
• Juneteenth Event – June 7th
• Crystal Springs Terrace Meet & Greet – June 17th
• Discussed how to start NWG for apartment complexes
• July Fourth Fireworks Booth – June 29 to July 4th
• Community Day at the Park – July 19th
• CPC members tabled to recruit new NWGs
• Ice Cream Social – July 24th
• Senior Center Informational Seminars
• May 28th, July 9th, Aug 20th, Oct 22nd
• Rotary Club: Taste of San Bruno – September 30th
5 Event Participation
• Pink Ribbon Party (Breast Cancer Awareness) - October 8th • SBFD Open House – October 12th
• St. Robert's Town Hall – October 15th
• CPC members will provide information
• Upcoming Community Halloween Events
• “Chat with the Chief” – TBD
• 1st @ Shelter Creek Condominiums early November
• Support SBPD and help with the formation of NWGs. Includes several neighborhoods (NWGs) and new locations throughout the city.
6 Goals for 2025
7 Our committee strives to continue to work with the San Bruno Police Department to:
• Increase Watch Neighborhoods (6 active)
• Re-establish inactive Neighborhood Watch groups
•Concentrated effort to build Watch Group in East San Bruno There are 3 new interests in NWG throughout the city.
We look forward to collaborating with City Council
members in the future.
Meeting Schedule
• When:
• Second Thursday of every month - 7:00PM
• Where:
San Bruno City Hall
567 El Camino Real, Conference Room 101
San Bruno, CA 94066 (Room 115 for Nov 13th)
• Agenda:
• Neighborhood Watch / Event Participation
We welcome members of City staff and members
of the public to join us!
Questions? 8
UPDATE – REGIONAL
TRANSPORTATION EXERCISES
AND TRAINING
10 . 14 . 2025
CITY COUNCIL MEETING
Michael Ku
Battalion Chief
AGENDA
I. Objective
II. Background
III. Review Tabletop, Technical Training, Full-Scale Exercise IV. Questions
2 OBJECTIVE
Provide an update on regional Transportation Exercises & Training
3 Train Incident 2022
• 75 Passengers on board
• 14 Injuries
• Train derailed
• 3 Construction Vehicles Destroyed
• Fire
4 BACKGROUND
TABLETOP
EXERCISES
NEARLY EVERY FIRE AND
POLICE AGENCY IN SAN
MATEO COUNTY
CALTRAIN, BART, SAMTRANS
5 OVERVIEW
• Comprehensive
• Multi-Jurisdictional
• Integration
• Real World
• Communications
6 OBJECTIVES
Unified Command
Multi-agency Coordination
Improve Communications
7 8
NEXT STEPS
9 HYDROGEN
BUSES
10 BATTERY
ELECTRIC
BUSES
11 ELECTRIC
TRAINS
12 BART
ELECTRIC
TRAINS
13 FULL SCALE EXERCISE
14 16
QUESTIONS?
17 Community Wellness and Crisis Response Team
CITY COUNCIL REGULAR MEETING
October 14, 2025
Presentation by: Police Department
Year 1 Review and the Path Forward
AGENDA
I. Objective
II. Program Review
I. How it Works
II. Why it Matters
III. Year 1 Review
I. Activity and Outcomes
II. Success Story
IV. Program Transition
V. Path Forward
VI. Recommendation
2 OBJECTIVE
3 To provide the City Council with a comprehensive review of the first year of the Community Wellness and Crisis
Response Team (CWCRT) program, and outline a path
forward to maintain this essential resource for San Bruno.
PROGRAM REVIEW – How it works
4 A partnership between the Police Department, San Mateo County Behavioral Health and Recovery Services, and other stakeholders Since July, 2024, mental-health clinician embedded with the Police Department
Program evaluation by John W. Gardner Center with Stanford University Fully reimbursable through the JAG Grant
PROGRAM REVIEW – How it works
5 • Co-Response Model
• Combine expertise and
resources of both disciplines
to best serve the community
Law-enforcement officers and the clinician respond to
presently occurring incidents
PROGRAM REVIEW – Why it matters
6 • Fastest way to connect community members in crisis with mental health experts when there is a safety concern
• Works in partnership with other programs, community groups • Response programs (MCRT, 988, etc)
• Longer-term case management – ensures ‘warm hand-off’ • Schools, faith-based, other government organizations, non-profits, etc. • Evidence-based Outcomes
• 16% reduction in involuntary psychiatric detentions (“5150s”) • 17% reduction over time in 911 calls tagged as “mental-health incidents” YEAR 1 REVIEW – Activity & Outcomes
7 • Number of Calls Responded to: 135
• Alternate resolutions/de-escalations: 64
• Voluntary mental health connections: 9
• Involuntary psychiatric detentions
('5150’s'): 55
• Follow-up's: 111
YEAR 1 REVIEW – Gary's Success Story
8 7/30/24
Officer Referral
10/17/24
5150 & Referral to
Services
11/8/24
Collaboration with
Partners for Wraparound
services
12/13/24
CARE Court petition &
Visitation
1/31/25
Soft Hand off to CARE
team
2/12/25
CARE team took over;
CASE CLOSED
PROGRAM TRANSITION
9 In August, 2025, lost StarVista as a partner
Needed to contract directly with Juan to continue CWCRT services Immediate, 2-month contract implemented
PATH FORWARD
10 Current contract expires on October 31, 2025
Need to amend contract to continue program through FY25-26 • JAG Grant funding available for entirety of this term Staff working with Juan to explore options to continue this essential program into FY 26-27 and beyond
RECOMMENDATION
11 Consider Adoption of a Resolution Authorizing the City Manager to Execute an Amendment to the Agreement for Consultant Services with Janella Juan to Provide Mental Health Clinician Services to the San Bruno Police Department through June 30, 2026 and Appropriating an Amount not to Exceed $146,445
QUESTIONS, COMMENTS, and ACTION
12 ADOPTION OF 2025 BUILDING
AND FIRE CODES WITH LOCAL
AMENDMENTS
OCTOBER 14, 2025
AGENDA
I. Agenda
II. Objective
III. Background
IV. Recommendation
2 OBJECTIVE
To present the proposed ordinance amending Title 11 of the San Bruno Municipal Code to adopt by reference the 2025 California Building Standards Codes, including the 2025 Administrative and Referenced Standards Codes. The
presentation will provide an overview of the adoption process and next steps leading to the scheduled public hearing on November 12, 2025.
3 BACKGROUND • State of California Building Standards
Commission adopted new State Building and
Fire Codes.
• Commission typically prepares code
updates every three years with mid-
cycle adjustments.
• Commonly referred to as “2025 California
Building Codes”.
• Automatically effective on January 1, 2026 • Adopt State Code by reference. Public hearing scheduled November 12, 2025.
4 RECOMMENDATION
1. Introduce, Read by Title Only and Waive Further Reading of an Ordinance Entitled “An Ordinance of the City Council of the City of San Bruno Amending Title 11 (Building, Construction and Fire Protection) of the San Bruno Municipal Code and Adopting by Reference the 2025 California Referenced
Standards Code and the 2025 Administrative Code” and set Public Hearing on Adoption of the Ordinance for November 12, 2025.
5 Ana Morales, Parking Program Manager
Kat Franchuk, ParkMobile
Zack, Di Salvo, ParkMobile
October 14, 2025
City Council Regular Meeting
DOWNTOWN PAID PARKING PROGRAM
MOBILE PARKING PAYMENT APPLICATION
AGENDA
I. Objective
II. RFP Background
III. Mobile Parking Payment Application RFP
IV. Contractor Selection
V. ParkMobile Introduction
VI. Fiscal Impact
VII. Tonight’s Recommended Action
VIII. Questions
2 OBJECTIVE
3 Authorize the City Manager to Negotiate and Execute the Five-Year General Services Agreement with ParkMobile,
LLC, for a Mobile Parking Payment Application in
Substantially the Form Attached, Subject to Any Revisions Approved by the City Attorney
Determine the Project is Exempt Under the California
Environmental Quality Act
RFP BACKGROUND
April 2024 - the City
launched the Downtown
Paid Parking Program to
improve parking turnover,
support local businesses,
and better manage curbside
demand within the
downtown core
The Program included the
installation of 84 T2 kiosks
and a T2 mobile pay option
for approx. 700 paid parking
spaces across both on-street
areas and eight public
parking lots downtown
The City acknowledged
from the outset that the
initial launch would
represent part of a
broader strategy to
modernize and enhance
parking access and user
experience
November 2024 – Due to
T2 mobile pay limitations,
staff proposed exploring
alternative smartphonebased payment options
May 2025 - Staff was
directed to issue an RFP for
an alternative mobile phone
payment parking solution
June 2025 – Staff issued
an RFP for a mobile
parking payment
application vendor
4 • Five (5) proposals submitted from
qualified vendors
• Multi-departmental review process,
including: oPublic Works, Police, IT, and City
Manager staff
• Evaluation criteria included: oTechnical functionality, cost structure, customer support, implementation
readiness, and demonstrated
experience in comparable Bay Area
cities
Mobile Parking Payment
Application RFP
5 TOP-RANKED
PROPOSER:
WHY
PARKMOBILE?
Proven, userfriendly app
widely adopted
across California
Offer fast launch
plan & provide
outreach
support
Provide a
dashboard for
tracking usage,
revenue, and
trends
Offer user-paid
transaction
model with no
upfront or
ongoing costs
Enforcementready, scalable,
and able to
integrate w/ T2
system
Offer a
competitive fee
— further
reduced through
negotiations
PARKMOBILE
INTRODUCTION
8 9
Introductions
10 Kat Franchuk
Regional Sales Director
• 10+ years of parking technology experience
• Expertise in Municipal and University parking operations • Located in Vancouver, BC
Zack Di Salvo
Regional Sales Manager
• 15+ years experience in real estate finance and technology solutions
• Born and raised in the Bay Area
• Located in Santa Cruz, CA
RingGo
ParkMobile
Flowbird
Parkopedia
EasyPark
Arrive
YourParkingSpac
TPark
Extenso Cloud
Parkimeter
Piconet
Yellowbrick
A Truly Global Company
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The evolution of
parking payments
Sa n Bruno’s journe y t o Pa rking Ut op ia
Free, unregulated parking Regulated, managed parking Meters Meters + App Sa n Bruno
will b e he re
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13 ParkMobile by the Numbers
70 Million+
North American Users
600+
cities &
municip alities
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• 25% of use rs e ngage with the ap p as the y trave l to d iffe re nt marke ts 14 ParkMobile in California
7+ Million
ParkMobile Users
in California
55+ Million
Lifetime Transactions in
California
10+ Years
Deployed in
California
300K+ Spaces in
California
1 in 4 Drivers
in California have used
ParkMobile 35+
California
Municipalities
ParkMobile users in the Bay Area
15 ParkMobile in the Bay Area
16 This Map: 790,000
Peninsula: 240,000
SM County: 123,000
Municipalities in the Bay Area
Walnut Creek, CA Berkeley, CA
Oakland, CA Sacramento, CA
San Leandro, CA Santa Cruz, CA
South San Francisco, CA San Francisco, CA
Universities in the Bay Area
SJSU Sonoma State
San Francisco State Stanford
Users from Every County
Sonoma Napa
Marin
Solano
Contra
Costa
Alameda
Santa
Clara
San
Mateo
San Francisco
ParkMobile Adoption Rates
Harnessing network users to accelerate digital adoption ● Wha t ’s a ne t work us e r? A ne twork use r is simp ly a p e rson who’s alre ad y using ParkMob ile in
another market.
● Be ne fit s for us e rs : A ne twork use r alre ad y knows ab out mob ile p ayme nt, alre ad y has an ap p
d ownload e d , and are re ad y to use d igital p arking when they come to your area.
● Be ne fit s for c lie nt s : With our vast b ase of use rs ac ross the c ountry, ParkMob ile ac c e le rate s
c lie nt’s d igital p arking p rograms with more use rs, more transac tions, and more aware ne ss.
Market Leader in Customer Care
Đľ
Be s t- in- c la s s s up p ort 24 / 7/ 36 5
We take the b urd e n of c ustome r se rvic e off of your te am so you can focus more on what’s imp ortant to you.
● 50 ,0 0 0 + c ustome r se rvic e c ontac ts p e r month ● Minimum Sa t is fa c t ion s c ore of 9 0 % for all Memb er Se rvic e s inte rac tions.
● 8 5% of c a lls answered within 30 seconds
● 9 0 % one t ouc h re s olut ion rate for all sup p ort matters ● Le ve l 1 PCI c omp liant e nsuring d ata se c urity
● Multi- c hanne l c all c e nte r with in- house p hone, email, web and in- ap p chat, social med ia & b ilingua l s up p ort .
Industry leading system reliability
99.94%
System uptime
User Experience
21 App Experience
22 Se le c t are a p≠Ú┐Úø” ≠ Pre ss “c ontinue ” Confirm d e tails and start
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Post-Session Features
23 Extend p arking
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Ongoing session
remind er
And roid fore ground
s e rvic e s
Ongoing s e s s ion
re minde r
Web Experience
ĘĚ Scan to park Text to park Guest checkout
25 Admin Experience
Parking Dashboard
26 væ≠┐i óÁÀø‘ ∫ ┐0 óÎ æ£ ŸóÁ©┐æ≠ՉΠ┐§øÚø≠Î ┐
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● i ÁŸł ø©≠┐Ă‘ ó‘ §øóÕ┐ó‘ ©┐Ÿ‰≠ÁóÚøŸ‘ óÕ┐Ÿł ≠Áł ø≠Š ┐Ÿ�┐🈠Á┐ ‰óÁÀø‘ ∫ ┐‰ÁŸ∫ Áó” ┐ó‘ ©┐‰óÁÀø‘ ∫ ┐£ ≠æół øŸˆ ÁóÕ┐
‰óÚÚ≠Á‘ Î ř
● @óø‘ ┐ø‘ Î ø∫ æÚ┐Ÿ‘ ┐Úæ≠┐‘ ≠ÐÚ┐Î Ú≠‰Î┐ÚŸ┐Ÿ‰Úø” ø×≠Ś┐
≠Î Úø” óÚ≠┐ó‘ ©┐” ≠óÎ ˆ Á≠┐Úæ≠┐ø” ‰ó§Ú┐Ÿ�┐ó§ÚøŸ‘ Î ┐Ÿ‘ ┐ À≠ð┐” ≠ÚÁø§Î ř
● ÜøÎ ˆ óÕø×≠┐i óÁÀø‘ ∫ ┐E‘ ł ≠‘ ÚŸÁð┐ó‘ ©┐i óÁÀø‘ ∫ ┐
^ §§ˆ ‰ó‘ §ð┐©óÚó┐ół óøÕó£ Õ≠┐ø‘ ┐Ÿˆ Á┐4óÎ ði óÁÀ┐
E‘ Î ø∫ æÚÎ┐Î ŸÕˆ ÚøŸ‘ ř
Santa Cruz, CA
ParkMobile + T2 Systems Partnership
Houston, TX Loyola Marymount U Sausalito, CA
● Ĺĺ ┐§Úøł ≠┐i óÁÚ‘ ≠ÁÎ æø‰Î
● l ≠óÕ┐vø” ≠┐E‘ Ú≠∫ ÁóÚøŸ‘
● OŸø‘ Ú┐* ó§À≠‘ ©┐0 óÚó┐ÜøÎ ˆ óÕø×óÚøŸ‘
Equitable Access for Patrons Without Smartphones,
Credit, Debit Cards, or Bank Accounts
No Smartphone?
Drivers who d on’t own a smartp hone can easily p ay for p arking b y calling a toll- free IVR numb er and making a p ayment over the p hone.
No credit card, debit card, or bank account?
Drivers without a cred it or d eb it card card can use a reload ab le p rep aid card like GreenDot or NetSp end or cash at the p aystation.
28 Implementation Launch Plan
Prepare
Install Signage
Start ac c e p ting
ParkMob ile transac tions!
Pre-Launch Launch Post-Launch Support
29 Prod uc e Signage
Configure Zone and Rate
Information
Te st Enforc e me nt &
Payments
Marke ting Efforts
Training on Clie nt Tools for
Rate Manage me nt &
Re p orting
OŸø‘ ┐Pø§ÀŸ��┐+ óÕÕ┐Š øÚæ┐
E” ‰Õ≠” ≠‘ ÚóÚøŸ‘ ┐Xó‘ ó∫ ≠Á
@óÚæ≠Á┐ø‘ �ŸÁ” óÚøŸ‘ ┐Ÿ‘ ś
ű i óÁÀø‘ ∫ ┐E‘ ł ≠‘ ÚŸÁð
ű RŸ§óÚøŸ‘
ű l óÚ≠Î
ű 4‘ �ŸÁ§≠” ≠‘ Ú┐
E‘ Ú≠∫ ÁóÚøŸ‘ Î
ű X≠Á§æó‘ Ú┐§§Ÿˆ ‘ Ú
ű pø∫ ‘ ó∫ ≠
┐
Marke ting Efforts
Monitor transac tions &
utilization
l ≠§≠øł ≠┐§Ÿ‘ Úø‘ ˆ ≠©┐
Î ˆ ‰‰ŸÁÚś
ű §§Ÿˆ ‘ Ú┐Xó‘ ó∫ ≠Á
ű + Õø≠‘ Ú┐pˆ ‰‰ŸÁÚ
ű + ˆ Î ÚŸ” ≠Á┐+ óÁ≠
Data Collection & Set Up Production Go Live! Monitor Support i Õó‘ ┐ÚŸ┐∫ Ÿ┐Õøł ≠┐£ð┐Oó‘ ˆ óÁð┐ĘďĘĹŤ
End-to-end engagement and activation
ęď
■ Signage
■ Pre ss Re le ase
■ Ge ofe nc e
■ Walle t c ard s
■ Ge ofe nc e
■ Email
■ Organic Soc ial Me d ia
Enga ge m e nt Re t e nt ion Ad voc a c y
i óÁÀX Ÿ£ øÕ≠┐©≠‰ÕŸðÎ ┐” óÁÀ≠Úø‘ ∫ ┐Úó§Úø§Î ┐ÚæÁŸˆ ∫ 柈 Ú┐Úæ≠┐Ÿ‘ £ ŸóÁ©ø‘ ∫ ┐…Ÿˆ Á‘ ≠ð┐ÚŸ┐©Áøł ≠┐óŠ óÁ≠‘ ≠Î Î Ś┐󩟉ÚøŸ‘ ┐ó‘ ©┐ Î ˆ Î Úóø‘ ≠©┐∫ ÁŸŠ Úæř┐^ ˆ Á┐≠Љ≠Áø≠‘ §≠©┐Ú≠ó” ┐©≠Õøł ≠ÁÎ ┐Á≠Î ˆ ÕÚÎ ┐Î ø∫ ‘ øçó‘ ÚÕð┐ó£ Ÿł ≠┐óÕÕ┐§Ÿ” ‰≠ÚøÚŸÁÎ ┐ø‘ ┐Úæ≠┐” óÁÀ≠Úř┐ Awa re ne s s
■ pˆ £ Î §Áø‰ÚøŸ‘ Θv*0 Φ
■ i ÁŸ” Ÿ┐+ Ÿ©≠Î ┐Θv*0 Φ
■ Y≠Š Î ┐ó‘ ©┐z ‰©óÚ≠Î ┐Θł øó┐+ l X Φ
■ Ap p Store Op timization
■ Quarte rly Soc ial me d ia inc lusion
31 Geo-targeting
● ParkMob ile c an ge o- fence
messages around the city
to target visitors coming
to p ark who alread y have
the ap p on their p hone.
● Geo- targeted messages
will let p eop le know that
they can use the
ParkMob ile ap p all around
town.
now
Welcome to San Bruno!
Use ParkMobile to pay for parking hasslefree. Reserve in advance or pay for parking using the app here!
ParkMobile
Area Info Card
32 ┐+ Á≠óÚ≠┐ó‘ ┐óÁ≠ó┐ø‘ �Ÿ┐§óÁ©┐ÚŸ┐©øÎ ‰Õóð┐ø” ‰ŸÁÚó‘ Ú┐ ø‘ �ŸÁ” óÚøŸ‘ ┐ÚŸ┐ˆ Î ≠ÁÎ ┐ó‘ ©┐∫ øł ≠┐” ŸÁ≠┐ø‘ �ŸÁ” óÚøŸ‘ ┐ ó£ Ÿˆ Ú┐🈠Á┐‰óÁÀø‘ ∫ ┐Ÿ‰≠ÁóÚøŸ‘ ř
33 Why should San Bruno and ParkMobile partner?
Proven, rapid
implementation of the most
complex operations
Marketing at launch and
beyond
Ongoing local support
through account
management
Execution
Broadest functionality for
every stage of the journey–
on and off street
Top Rated mobile
payment provider with first
rate 24/7 customer service
Platform
Vast list of existing
integrations and open API
ability for future integrations
Great California Network and
interchangeable access to
other markets
High Adoption Rate due to
ease of use
Network
Most widely used app in USA
–with multiple ways to pay
34 1- Hour ON- STREET
Parking Session
($ 1.50)
ParkMobile
Customer
Pays
$1.80
City Receives:
$1.30
2- Hour OFF-
STREET Parking
Session
($1.00)
ParkMobile
Customer
Pays
$1.30
City Receives:
$0.81
COST VS. REVENUE
FISCAL IMPACT
35 No direct capital
expenditure
associated with this
agreement or the
implementation of
ParkMobile
ParkMobile typically
achieves about
50% adoption in its
first year, with a goal
of 70%+
One-year projection
for a 50% adoption
= a difference of
~$2,000 less than
the current model,
or less than 0.5%
of total revenue
Minimal revenue difference offset by:
24/7/365
customer service
Reminders for
expiring sessions
Geofencing, area
info cards
Strategic
marketing
Widely adopted &
proven success
across CA
Equitable access
…AND MORE!
I. Authorize the City Manager to Negotiate and Execute the Five-Year General Services Agreement with ParkMobile,
LLC, for a Mobile Parking Payment Application in
Substantially the Form Attached, Subject to Any Revisions Approved by the City Attorney
II. Determine the Project is Exempt Under the California Environmental Quality Act
36 TONIGHT’S RECOMMENDED
ACTION
QUESTIONS?
37