Agenda, first session — San Bruno City Council, January 27, 2026

"The City With a Heart"
Rico E. Medina, Mayor
Sandy Alvarez, Vice Mayor
Tom Hamilton, Councilmember, District 2
Michael Salazar, Councilmember, District 3
Marty Medina, Councilmember, District 4
AGENDA
SAN BRUNO CITY COUNCIL SPECIAL MEETING
January 27, 2026
5:30 PM
IN PERSON* MEETING LOCATION
San Bruno Recreation and Aquatic Center, Community Room 251 City Park Way
San Bruno, CA 94066
*Please turn off all electronic devices before the start of the meeting to prevent disruptions*
**Zoom Link
https://sanbrunocagov.zoom.us/j/86178252031?
pwd=WiyBN7KPv3lkaDaMFhbM5G7uWv4u5H.1
Phone Line: 16465588656
Webinar ID: 861 7825 2031
Webinar Password: 808364
*Broadcast of the meeting is offered via Zoom as a
courtesy to the public.
**No public comment accepted via Zoom.

PUBLIC COMMENT: In person attendees who want to provide public comment, will be asked to fill out a speaker card and turn it into the City Clerk. Public comment may also be emailed to [email protected] . Comments received via email will not be read
aloud during the meeting.

ACCESSIBILITY: In compliance with the Americans with Disabilities Act, individuals requiring special accommodations or modifications to participate in this meeting should contact the City Clerk’s Office 48 hours prior to the meeting at (650) 6167061 or [email protected] .
*Any disclosable public writings related to an open session item on a regular meeting agenda and distributed by the City to at least a majority of the City Council less than 72 hours prior to that meeting are available for public inspection at the City Clerk's Office at City Hall located at 567 El Camino Real, San Bruno, California during normal business hours. In addition, the City may also post such documents on the City’s Website at sanbruno.ca.gov/AgendaCenter .

1. CALL TO ORDER

2. ROLL CALL

3. CLOSED SESSION
a. CONFERENCE WITH LEGAL COUNSEL – EXISTING LITIGATION
(Paragraph (1) of subdivision (d) of Section 54956.9)
Name of case: Jordan Alvarenga; Workers’ Compensation Claim No. 241000069 b. CONFERENCE WITH LEGAL COUNSEL – EXISTING LITIGATION
(Paragraph (1) of subdivision (d) of Section 54956.9)
Name of case: Scott Stults; Workers’ Compensation Claim No. 250200023 c. CONFERENCE WITH LABOR NEGOTIATORS
Agency designated representatives: City Manager
Employee Organizations: Teamsters Local 856, IBT Miscellaneous; Teamsters Local 856, IBT Fire; Teamsters Local 856, IBT Police; Teamsters Local 856, IBT Public Safety MidManagement; Teamsters Local 350, IBT MidManagement, San Bruno Management Employees Association; and Unrepresented Employees

4. STUDY SESSION
Public comment will be requested after each topic in this section a. Receive 2025 Downtown Pulse Survey Results

5. ADJOURNMENT – The next Regular City Council Meeting will be held on January 27, 2026 at 7:00 pm.

POSTING: I declare a copy of this agenda was posted at City Hall, 567 El Camino Real, San Bruno, among other locations in the city limits of San Bruno, on January 22, 2026, by 8:00 pm. 1 of 26
"The City With a Heart"
Rico E. Medina, Mayor
Sandy Alvarez, Vice Mayor
Tom Hamilton, Councilmember, District 2
Michael Salazar, Councilmember, District 3
Marty Medina, Councilmember, District 4
AGENDA
SAN BRUNO CITY COUNCIL SPECIAL MEETING
January 27, 2026
5:30 PM
IN PERSON* MEETING LOCATION
San Bruno Recreation and Aquatic Center, Community Room 251 City Park Way
San Bruno, CA 94066
*Please turn off all electronic devices before the start of the meeting to prevent disruptions*
**Zoom Link
https://sanbrunocagov.zoom.us/j/86178252031?
pwd=WiyBN7KPv3lkaDaMFhbM5G7uWv4u5H.1
Phone Line: 16465588656
Webinar ID: 861 7825 2031
Webinar Password: 808364
*Broadcast of the meeting is offered via Zoom as a
courtesy to the public.
**No public comment accepted via Zoom.

1. CALL TO ORDER

2. ROLL CALL

4. STUDY SESSION
Public comment will be requested after each topic in this section a. Receive 2025 Downtown Pulse Survey Results

5. ADJOURNMENT – The next Regular City Council Meeting will be held on January 27, 2026 at 7:00 pm.

POSTING: I declare a copy of this agenda was posted at City Hall, 567 El Camino Real, San Bruno, among other locations in the city limits of San Bruno, on January 22, 2026, by 8:00 pm. 2 of 26

City Council Agenda Item
Staff Report

CITY OF SAN BRUNO
DATE: January 27, 2026
TO: Honorable Mayor and Members of the City Council
FROM: Alex D. McIntyre, City Manager
PREPARED BY: Brian Adam, Assistant to the City Manager
SUBJECT: Receive 2025 Downtown Pulse Survey Results
BACKGROUND:

During its September 9 meeting, the City Council agreed to establish an ad hoc subcommittee tasked with exploring ways to enhance downtown engagement. To that end, the subcommittee drafted a survey of shoppers, business owners, and property owners. The draft survey was reviewed by staff.

Subsequently, the City conducted a Downtown Pulse Survey from December 10 to 31, 2025 to better understand how residents and visitors shop, dine, and spend time in San Bruno, with a particular focus on San Mateo Avenue (“The Avenue”) and other major commercial areas (Bayhill, Town Center, and Tanforan). Special attention was given to San Mateo Avenue because of the City’s focus on enhancing the area as a meeting place and business street (e.g. new street banners, newspaper racks, wastebins, community events, and other capital improvements).

For comparison, the amount of Sales Tax Revenue generated by businesses operating in the San Mateo Avenue area (including immediately adjacent businesses at cross streets) versus other shopping areas is summarized below in Figure 1.
$0
$50,
000
$100
,000
$150,000
$200
,000
$250
,000
$300
,000
$350
,000
2024-Q1 2024
-Q2 2024
-Q3 2024-Q4 2025-Q1 2025-Q2 2025-Q3
Town Center Sh
ops at Tanforan Bayhill San Mateo Avenue
Sales Tax Revenue by Area (Calendar Year 2024
Q1 - 2025 Q3)
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Honorable Mayor and Members of the City Council
January 27, 2026

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Figure 1, “Sales Tax Revenue from San Bruno Shopping Areas" Area Number of
businesses 2024 Total 2025 Est. Percent
change
Town Center 51 $1,083,774 $1,090,330 1%
Shops at Tanforan 78 $1,097,262 $1,112,217 1%
Bayhill 25 $190,197 $198,771 5%
San Mateo Avenue 100 $482,731 $452,662 -6%
Figure 2, “Sales Tax Revenue Totals, calendar year 2024 – 2025” Area 2024 avg. per business 2025 avg. per business
Town Center $21,250 $21,379
Shops at Tanforan $14,067 $14,259
Bayhill $7,608 $7,951
San Mateo Avenue $4,827 $4,527
Figure 3, “Sales Tax Revenue generated on average per business, calendar year 2024 – 2025” The City investments and operating expenditures from Fiscal Year 2020-21 (FY21) to present related to San Mateo Avenue (except the Downtown Parking Program) are summarized below in Figure 4.

Item Category
Est. Cost (FY21 to
present)
1st Thursdays Downtown Activation $17,000
Banners (equipment) Beautification $5,213
Banners (labor) Beautification $19,218
Centennial Plaza Cleaning Cleaning/Maintenance $12,000
Centennial Plaza Revamp Beautification $1,558,477
Downtown beautification project Beautification $648,507 Downtown cleaning (equipment) Cleaning/Maintenance $145,738 Downtown cleaning (labor) Cleaning/Maintenance $86,122
Downtown Weed Abatement Cleaning/Maintenance $2,000
Holiday Tree and Lighting Downtown Activation $40,000
Posy Park Cleaning Cleaning/Maintenance $6,000
Posy Park Improvements Beautification $835,000
Sidewalk pressure washing contract Cleaning/Maintenance $581,000 Streetlight repairs Cleaning/Maintenance $5,000
TOTAL $3,961,277
Highlighted rows: these costs are projected for when the projects are complete Figure 4, “Investments and Costs in San Mateo Avenue, FY21 – present" 4 of 26
Honorable Mayor and Members of the City Council
January 27, 2026

Page 3 of 8 ends

Survey Methodology
The survey was administered online over the course of several weeks and disseminated via flyers, social media posts, and newsletters. It collected both quantitative responses (ranked preferences and likelihood questions) and qualitative open-ended comments. The intent of the survey was to identify perceived barriers to downtown visitation, understand what amenities residents value most, and inform future policy discussions related to the downtown area.

A total of 294 respondents completed the survey, with close to 100 respondents providing open- ended written feedback. Of these, 3 respondents property owners and 13 were business owner. 63% of respondents were women, and the age breakdown of respondents are included below in Figure 5.

Figure 5, “Age of survey respondents”
DISCUSSION:

Overall Shopping Preferences
When asked to rank where they most often shop or dine, respondents most frequently selected shopping areas outside of San Bruno as their first choice, followed by Bayhill. San Mateo Avenue ranked lower as a primary destination; however, it appeared frequently as a second or third option. This data is shown below in Figure 6.

Un
der 18, 2,
1%
ages 18-24,
10,
3% ages 25-34,
21, 7%
ages 35-44,
76, 26%
ages 45-54,
74,
25%
ages 55-64,
42,
14%
65 and o
lder,
69, 24%
Age of s
urvey respondents
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Honorable Mayor and Members of the City Council
January 27, 2026

Page 4 of 8 ends

Figure 6, “Shopping area by preference.”
The following are the percentage of first choice selections for each area:
• Somewhere outside San Bruno: 97 (≈33%)
• Bayhill: 75 (≈25%)
• San Mateo Ave (“The Avenue”): 42 (≈14%)
• Shops at Tanforan: 39 (≈13%)
• Towne Center: 30 (≈10%)
• Somewhere else inside San Bruno, e.g. Camino Plaza: 13 (≈4%) Summary of Quantitative Results
In this section, respondents were asked to rate their agreement with various statements about their preferred shopping area. Survey results indicate that residents place the highest importance on:
• High-quality restaurants and cafés (57%)
• Variety of dining options (57%)
• Attractive aesthetics (lighting, landscaping, cleanliness) (49%) Proximity to public transit ranked significantly lower in importance for most respondents when choosing where to shop or dine.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Bayhil
l Outside S
an
Bruno
To
wne Center Shop
s at
Tanforan
San Mateo
Av
enue
Some
where
Else
Cami
no Plaza
% fir
st % second % thi
rd
Sh
opping area by preference
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Honorable Mayor and Members of the City Council
January 27, 2026

Page 5 of 8 ends

Respondents were then asked what would make them more likely to visit downtown San Bruno, and the strongest responses were:
• Cleaner / more attractive shopping area
• More high-quality restaurants and cafés
• More retail options, including “anchor” or destination businesses • More community activities and events
Figure 7 shows the ranking for which items respondents considered most important for improving San Mateo Avenue.

Figure 7, “Most important for enhancing San Mateo Avenue” Cl
eaner or better maintained
More hig
h quality restaurants
Bet
ter aesthetics
Varie
ty of restaurants and cafes
More large-scal
e retail options
Easie
r to access via car
More community
events
More late-nig
ht entertainment
Easie
r via bike / walking
More recr
eation activities for youth
Easie
r via bus or public transit

0.00% 20.00% 40.00% 60.00% 80.00% 100.00%
Most impo
rtant for enhancing
San Mateo Avenue
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Honorable Mayor and Members of the City Council
January 27, 2026

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Summary of Open-Ended Feedback
Of the 294 respondents, 209 did not provide a response to the free response section. Staff reviewed and categorized all the remaining open-ended responses (n = 85) by primary themes, summarized below in Figure 8.

Figure 8, “Downtown Pulse 2025, Open Answer Responses”

1. Paid parking is a deterrent
A majority of written comments cite the paid parking program as the primary reason respondents avoid San Mateo Avenue. Concerns include:
o Complexity and reliability of kiosks
o Limited time increments (e.g., paying for one hour for a 15 - 20-minute visit) o Paid parking on evenings, Sundays, and holidays
o Perceived lack of grace periods and aggressive enforcement Respondents stated they intentionally choose nearby cities with simpler or free parking. 209,
71%
41,
14%
18,
6%
12,
4% 7,
3% 4,
1% 2, 1% 1,
0%
No re
sponse Metered Parking Better businesses
Beautif
ication/ambiance More/bette
r events Saf
ety
Ac
cessibility Su
rvey issue
Do
wntown Pulse 2025, Open Answer Responses
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Honorable Mayor and Members of the City Council
January 27, 2026

Page 7 of 8 ends

2. Business mix and vacancies
Respondents frequently noted a lack of compelling reasons to visit downtown due to:
o Vacant storefronts
o A concentration of service-oriented businesses rather than retail o Desire for higher-quality restaurants, cafés, bakeries, and neighborhood-serving retail
o Interest in grocery anchors (e.g., Trader Joe’s, Sprouts, Whole Foods), while opinions varied on large, big-box stores

3. Curb Appeal, cleanliness, and streetscape
Numerous comments described downtown as:
o Visually outdated or run down
o Lacking trees, shade, and greenery
o Poorly lit at night
o In need of facade improvements and sidewalk maintenance Comparisons were frequently made to downtowns in Burlingame, San Mateo, Millbrae, and Redwood City.

4. Activation and community life
Respondents expressed strong support for:
o Farmers markets
o Street fairs and festivals
o Music and family-friendly events
Many noted that events are positive but insufficient on their own without addressing parking and aesthetics.

5. Safety and comfort
A subset of respondents raised concerns about:
o Feeling unsafe at night
o Poor lighting
o Cleanliness and loitering
These concerns were often linked to reluctance to bring children or teenagers downtown or to stay after dark.
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Honorable Mayor and Members of the City Council
January 27, 2026

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Summary
• The survey was not conducted in statistically valid manor and responses should be viewed as valuable information and feedback.
• Business quality and visual appeal were the most important factors in why respondents chose their shopping areas and what would bring them to San Mateo Avenue. o The City has invested in a range of items to support beautification of the Avenue and is actively considering more investment.
• Respondents expressed significant desire for additional events. o Staff have been actively partnering with the San Bruno Improvement Group on First Thursdays.
o Staff will raise awareness of spaces that can be rented for events, e.g.

Centennial Plaza.
• Concerns with parking were raised by a significant number of respondents o Staff will communicate updates made to the program in 2025 to address existing • Business operator and property owner respondents reported high levels of dissatisfaction in their ability to work with the City and City policy supporting them.

FISCAL IMPACT:

There is no cost related to Council reviewing or accepting this item.

ENVIRONMENTAL IMPACT:

The action is not a project subject to CEQA.  City Council’s action is not considered a “Project” per CEQA Guidelines and therefore no further environmental analysis is required.

RECOMMENDATION:

Receive the 2025 Downtown Pulse Survey results.

ALTERNATIVES:

Not applicable.

ATTACHMENTS:

1. 2025 Downtown Pulse Survey (question list)

2. 2025 Downtown Pulse Survey data (SanBruno.ca.gov/Survey) 10 of 26
* Required
2025 San Bruno
Downtown Pulse
Jan 21, 2026
This survey is designed to gauge the experience
and satisfaction of San Bruno shoppers, resi-
dents, and business owners in San Bruno. This
survey will take about 10-15 minutes to
complete.

Demographics
This section helps us understand a little more about you Yes
No
Do you live or work in San Bruno? *
1 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Please enter an email
Email address *
2 Yes
No
Would you like to be contacted for follow up questions or clarification? * 3 Flyer
Social media
City website
Word of mouth
Search results, e.g. via Google
Letter
Other
How did you learn about this survey? *
4 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Under 18
18-24
25-34
35-44
45-54
55-64
65 and older
Select your age group
5 Man
Woman
Non-binary
Prefer not to say
Select your gender
6 1
2 3
4 More than 5
How many people live in your household (including yourself)? 7 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=shell&origin=NeoPortalPage&subpage=design&id=jQ3WVnqAskyR_zoQa6QWJ2Yoc… 3/16 13 of 26
English
Filipino
Spanish
Mandarin
Cantonese
Other
What is the primary language you speak at home?
8 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
14 of 26
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=shell&origin=NeoPortalPage&subpage=design&id=jQ3WVnqAskyR_zoQa6QWJ2Yoc… 4/16 Downtown Experience
This section focuses your experience using the downtown areas.

Yes
No
This section focuses on shoppers. Would you like to skip to the property owner or business owner section? *
9 Shops at Tanforan
Towne Center
Camino Plaza / Mills Park Center
San Mateo Avenue, i.e. "The Avenue"
Bayhill
Somewhere else
Somewhere outside San Bruno
What is your preferred shopping area in San Bruno? *
10 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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7 AM - 12 PM
12 PM - 1 PM
1 PM - 5 PM
5 PM - 12 AM
12 AM - 7 AM
Rank the times you visit your preferred shopping area most often: * 11 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Rank how important each of the following reasons are for why you chose your preferred shopping areas:
*
12 Not important at all Somewhat important Very important There are high
quality
restaurants/cafe
s
There is a
variety of
restaurants or
cafes
They are close
to where I live
or work
There are good
evening or late-
night
entertainment
options
They are close
to recreation,
e.g. parks,
martial arts, etc.

They are
attractive or
have good
aesthetics., e.g.
landscaping,
lighting.

They are easy
to access via
bike or walking.

They are easy
to access via
bus or train.

They are easy
to access via
car.

I work or
operate a
business there
1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Yes
No
In the past several years, the City of San Bruno has installed new decorative banners, news racks, trash receptacles, planters, and it has begun landscaping work along San Mateo Avenue. Additionally, it unveiled a renovated Centennial Plaza in 2024 and the new Florida Park in 2025. Moreover, the City is currently working to repair the fountain and create a sculpture at Posy Park, adjacent to the Caltrain station.

Are you aware of these changes? *
13 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Please read the following statements and respond whether these potential changes would make you more or less likely to shop along San Mateo Avenue. *
14 Much less likely Less likely Not important Somewhat likely Very likely There are more
high quality
restaurants/cafe
s
There are a
greater variety
of restaurants
or cafes
There are more
evening or late-
night
entertainment
options
There are more
recreation or
youth activity
options nearby,
e.g. parks,
martial arts,
sports,
swimming, etc
It has better
ambiance or
aesthetics
It is easier to
access via bike
or walking
It is easier to
access via bus
or train
It is easier to
access via car
It is cleaner or
better
maintained
There are more
retail options,
e.g. Walmart,
Trader Joe's, 99
Ranch Market
There are more
community
activities, e.g.
pop-ups, fairs,
celebrations,
performances
1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Please provide additional feedback from your perspective as a shopper or regular visitor to San Bruno shopping areas, especially along San Mateo Avenue.
15 Yes
No
Do you own commercial property in San Bruno near San Mateo Avenue? * 16 Yes
No
Do you operate a business in San Bruno along or near San Mateo Avenue? * 17 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=shell&origin=NeoPortalPage&subpage=design&id=jQ3WVnqAskyR_zoQa6QWJ2Yo… 10/16 Property Owner Close Up
This section focuses on commercial property owners.

Please provide your address:
18 Commercial retail / restaurant
Office
Mixed use (residential + commercial)
Vacant lot or building
Multifamily rental building
What type of property do you own? *
19 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Please rank your agreement with each statement: *
20 Strongly disagree Disagree Neutral Agree Strongly agree The quality of
shopping areas
is why I own
property in San
Bruno
The City has
made decisions
that enhance
my property in
San Bruno
The City has
supported the
growth of
housing in San
Bruno
The City has
supported the
growth of
businesses in
San Bruno
The City has
built new park
and green
spaces
The City has
promoted and
supported a
diversity of
lifestyles and
cultural
backgrounds
I feel like my
thoughts and
concerns are
heard and
addressed by
the City
San Bruno's
shops are an
essential part of
its identity.

San Bruno is
safe for me to
own property
1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Facade or storefront grants
Technical assistance from staff
Increased investment by the City to beautification or infrastructure Higher quality public transit service
All of the above
None of the above
Other
Which of the following would make you most likely to redevelop or enhance your property? * 21 Please provide additional feedback from your perspective as a property owner. 22 Yes
No
Do you operate a business in San Bruno along or near San Mateo Avenue? * 23 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=shell&origin=NeoPortalPage&subpage=design&id=jQ3WVnqAskyR_zoQa6QWJ2Yo… 13/16 Business Owner Close Up
This section focuses on people who own or operate businesses in San Bruno's shopping areas.

What is your business name?
24 Restaurant, cafe, or other food/drink shop
Retail shop
Service (salon, bank, childcare, etc.)
Bar or nightlife
Apartment building
Office
Other
Type of business *
25 Less than 1 year
1-3 years
4-5 years
6-10 years
More than 10 years
How long have you operated in San Bruno? *
26 1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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Please rank your agreement with each statement: *
27 Strongly disagree Disagree Neutral Agree Strongly agree Please provide additional feedback from your perspective as a business owner:
28 The City makes
improvements
that help my
business
succeed
The City is not
an obstacle for
me to run my
business
The City is
interested in my
feedback and
observations
about business
in San Bruno
City investment
in local events,
e.g. street fairs,
celebrations,
will support my
business
Lack of safety is
impacting my
customers or
business
It is too
expensive to
operate in San
Bruno
It is easy for me
to partner with
the City
More housing
construction
will help my
business
More parks or
fields near
shopping areas
will help my
business
1/21/26, 5:29 PM 2025 San Bruno Downtown Pulse
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San Bruno City CouncilJanuary 27, 2026

San Bruno City Council
January 27, 2026