San Bruno City Council
January 30, 2026

City Council’s
Annual Strategic Initiatives
& Prioritization Retreat
January 30, 2026
San Bruno Recreation and Aquatic Center
251 City Park Way, San Bruno
Alex D. McIntyre
City Manager
AGENDA

1. Welcome and Introductions

2. Retreat Kick-Off

3. Budget Principles and Forecast

4. FY26 and Carryover Initiatives Update

5. Proposed FY2026-27 (FY27) Strategic Initiatives

6. Initiative Prioritization

7. Recap of Discussions
2  Initiate the 2026-27 budget process
 Receive an Update on Budgetary Environment
 Receive a Presentation on Budget Principles and
Preliminary Forecast
 Identify up to 5 Top Priority Initiatives for FY27
3 OBJECTIVE

WELCOME AND

INTRODUCTIONS
4 RETREAT KICK-OFF
Alex D. McIntyre
City Manager
5 RETREAT KICK-OFF
Agreements and Expectations
Informal and collaborative
Clear and concise
Active and engaged
Courteous and respectful
Questions after each section
Stick to schedule and end by 5:00 p.m.
Others?
6 FISCAL HEADWINDS
FY2025-26
 Measure Q
 Auto dealership
 Recruitment & retention
 Tax revenue
sharing agreement
 Tanforan redevelopment
 YouTube campus
 Labor agreements
 Federal support to cities 7
FY2026-27 & Beyond
 Recruitment & retention
 Uncertainty in revenue
 VLF In-lieu
 Tax revenue sharing
agreement
 Tanforan redevelopment
 Card room litigation
 Federal support to cities
 Ballot measure(s)
Capacity: 5-C's
Culture
Council
CompetitionCompensation
Community
8 CULTURE – Engagement and identity
COUNCIL – Leadership and tone
COMMUNITY – Expectations
COMPETITION – Labor market
COMPENSATION – Paying the bills

CAPACITY DEFICIT &

OPPORTUNITIES
9 ~62k work hour deficit accumulated in current year
25+ vacancies to be filled
4 labor contracts under active negotiation

BUDGET PRINCIPLES &

FORECAST
Nick Pegueros
Admin. Services Director & CFO
10 BUDGET PRINCIPLES
11 Financial
• Cost recovery &
revenue
enhancements
• Unfunded liabilities
• One-time revenues
• Salary savings
• Investments
• Reserves
Capacity
• Maintain core
services
• Review City
services
• Institutional
knowledge
• Technology
• Employer of choice
Communication
• Budget document

REVENUE CONSIDERATIONS
State Default on 2004 Legislation
San Mateo Co. cities losing backfill for lost
Vehicle License Fee revenue
$7 million, annually
State Controller’s Audit Determination
San Mateo Co. allocation of Excess ERAF
to cities rendered invalid
$2 million, annually
CDTFA Ruling
Tax Sharing Agreement misallocates sales
tax revenue to San Bruno, in litigation
$8-10 million, annually
2024 Senate Bill 549 Enabled Litigation
Authorizes casinos to sue cardrooms for
lost revenue
$3.7 million, annually
General Fund At Risk
$21-22 million, annually
12 -
10 20
30 40
50 60
70 80
2023 2024 2025 2026 2027 2028 2029 2030 2031
Millions
Taxes Charges for services Licenses and permits
Intergovernmental Fines and forfeitures Use of money and property Other revenue

GENERAL FUND PRELIMINARY
FORECAST: REVENUES ($MILLIONS)
13 -
10 20
30 40
50 60
70 80
90 2023 2024 2025 2026 2027 2028 2029 2030 2031
Millions
Personnel Operations

GENERAL FUND PRELIMINARY
FORECAST: EXPENDITURES ($MILLIONS)
14 -
10 20
30 40
50 60
70 80
90 2023 2024 2025 2026 2027 2028 2029 2030 2031
Millions
Revenue Expenditure

GENERAL FUND PRELIMINARY
FORECAST: SURPLUS/(DEFICIT) ($MILLIONS)
15 Measure G Spending
2019-20 to 2025-26 ($ million)
16 Cleanup San Bruno
$1.5
COVID19
$2.0 Other
$0.4
Public Safety
$1.3
Streets &
Sidewalks
$17.3
Measure G Budget
Preliminary Recommendation
2026-27 2027-28 2028-29
Revenue
½ cent sales tax $3.2 $3.3 $3.4
Expenditure
Cleanup San Bruno 1.2 1.2 1.3
Public safety labor agreements 0.6 1.2 1.8
Fire safety mitigation 0.5 0.6 0.6
Operational efficiencies 0.2 0.2
Total 2.5 3.2 3.7
Available for other projects $0.7 $0.1 $(0.4)
17 Preliminary 1st Tranche Measure Q
Spending Plan
($ million)
18 $0
$5
$10
$15
$20
$25
$30
$35
Pavement Management
Program
Fire Station Replacement
2025-26 2026-27 2027-28

CITY COUNCIL

INITIATIVES UPDATE
Brian Adam
Assistant to the City Manager
19 20
0 10 20 30 40 50 60 70 80 90 100
Citywide Wildfire
Crestmoor Wildfire
Online Permitting
City Office Renovation
Climate Action Plan
Florida Park
TCP Feasibility
Employee Comp Study
Comcast Transition
Downtown Beauty
Comms. Program
City Park Path Lighting
City Property Analysis
Downtown Lighting
Cleanup San Bruno
RO Streetlights 2A
All Initiatives FY26-Q2 and Q3 Percent Complete
FY26-Q3

QUESTIONS AND

DISCUSSION
21 BREAK
22 PRIORITIZATION
Alex D. McIntyre
City Manager
23 WHAT IS A STRATEGIC INITIATIVE?
24 A Strategic Initiative…
• Deliver significant improvements to service or quality of life; and/or
• Typically exceeds the cost for normal operations and capital maintenance; and/or
• Span an entire year or multiple years; and/or
• Span multiple departments.

AND…
Up to 5

PRIORITIZATION
25 1. Building Better in San Bruno

2. Main Street 2030

3. Reaffirming Our Legacy

4. Catalyzing Innovation

5. “Ready San Bruno” Project
26 FY27 RECOMMENDED
CITY MANAGER’S TOP 5
#1 Building Better in San Bruno - Long
Range Economic Development
 Background: Strengthening our fiscal health
 Description: Update regulations, policies and
processes to encourage real estate investment
and establish funding districts for public
improvements and future public safety costs
 Cost/Budget: $2.8 million (funded)
 Timeline: Multiyear – 2028
 Staffing: Staffing in place, consultant support
 Affected Departments: CD, CMO, CAO, PW,

FD, CS, AS, PD
27 #2 Main Street 2030 – Downtown
Strategic Planning
 Description: Conduct an assessment to
develop plan for supporting downtown
based on changing economic realities
and retail conditions
 Cost/Budget: $0.5 million
 Timeline: FY27 completion
 Staffing: Managed by a consultant
 Affected Departments: CD, CMO, CS,
PW
28 #3 Reaffirming Our Legacy - Senior
Center Remodel
 Background: Constructed in 1987
 Description: Facility renovations and
ADA compliance
 Cost/Budget: Up to $5 million
 Timeline: Multiyear
 Staffing: Project manager
 Affected Departments: CS, CMO, PW,
AS
29 #4 Catalyzing Innovation - Software Overhaul
 Background: Current Enterprise Resource
Planning (ERP) software at end of life
 Description: Deploy new software to replace
legacy ERP, procure and implement new asset
management software, leverage automation
 Cost/Budget: $2.0 million
 Timeline: Multiyear
 Staffing: Will require time-limited positions and
backfilling current staff
 Affected Departments: CMO, CD, CAO, PW,

FD, CS, AS, PD
30 #5 “Ready San Bruno” Emergency
Preparedness Project
 Description: Modernize emergency
response through new radios, drones, AI
tools to support staff, preparedness training
+ review of operational improvements +
community engagement
 Cost/Budget: $5.9 million
 Timeline: Spans multiple years
 Staffing: New emergency coordinator
position
 Affected Departments: PD, FD, PW, AS,

CMO, CAO, CD, CS
31 CITY COUNCIL PRIORITIES
32 Proposed Council Initiatives:

Councilmember Tom
Hamilton
 Economic Development Manager
 Downtown Storefronts Policy
 Zoning Changes and Moratorium
on specific businesses at San
Mateo Avenue
 Wildfire Mitigation Policy Advocacy
to state legislators
33 Proposed Council
Initiatives:

Councilmember Marty
Medina
 Downtown Streetscape planning
 Citywide and San Mateo Avenue-
focused zoning updates
 Downtown Parking Program Review
 Street Sweeping Program Review
 Stripe Lions Field Parking Lot
 Huntington and San Antonio Ave
Improvements
 Grant Writing Services
 Deploy speed cameras to enhance
traffic safety
 Crime Prevention Lighting Pilot Project
 Parking Daylighting and Delineations
34 Proposed Council Initiatives:

Councilmember Michael
Salazar
 Citywide Signage Standards
 Protect ground floor commercial
businesses against state
legislation
 Council Policy and Procedures
 Safe San Bruno Traffic Safety
Program
 Urban Forest Eucalyptus
Removal
 Meeting Technology Overhaul
35 Proposed Council Initiatives:

Vice Mayor Sandy Alvarez
 Foreign Affairs Comment Policy
 Code Enforcement Restructuring
 Prohibition of Fireworks Sales
36 Proposed Council
Initiatives:

Mayor Rico E. Medina
 911, Public Safety Technology
Enhancements, and Supporting
Dispatchers
 Focus on Grant Opportunities /
Partnerships
 Conduct a Transportation Study
 Partner with neighboring cities on
events
 Solar and EV Charger Project
 Good Governance and Committee
Reviews
 Council Policies and Procedures
37 SELECTION AND DISCUSSION

PROCESS
 Council has proposed 36 initiatives; we have combined overlapping council-proposed initiatives to bake-in existing consensus to a total of 33.  Discussion
 Round 1:
 Select 8 different initiatives
 Staff tally all votes; all initiatives with 2 or more votes continue  Round 2:
 Rank your top 5 initiatives
 Staff tally votes based on rankings.
 Address any ties by having an immediate tiebreaker vote  Discuss initiatives further
38 ROUND 1
 Discussion
 Round 1:
 Select 8 different initiatives
 Staff tally all votes
 All initiatives with 2 or more votes continue
39 ROUND 2
 Round 2:
 Rank your top 5 initiatives
 1st = 5 points, 2nd = 4 points, and so on
 Staff tally votes based on rankings.
 Address any ties
 Discuss initiatives further.
40 BREAK
41 RECAP OF

DISCUSSIONS
Alex D. McIntyre
City Manager
42 NEXT STEPS
February 10, 2026 – Regular Council
Meeting
Staff return with City Council’s proposed
initiatives with scope and estimates for
review
Approve Budget Principles
43 QUESTIONS AND

DISCUSSION
44 RETREAT

CONCLUDES
45