1. Name:
Shane Hirschman
CITY OF SAN CLEMENTE
HUMAN AFFAIRS COMMITTEE
APPLICATION City of San Clemente
MAY 1·9 2023
City Clerk Department
2. How long have you lived in San Clemente? Just over 2 years - -------------------------
3. What is your occupation? Digital Media Content Manager
4. Please explain why you would like to serve on the Human Affairs Committee.
This would be an opportunity to work towards a more just, inclusive, and compassionate city. It would allow me to actively contribute to San Clemente's welfare and be part of the positive change I wish to see in our city The severity of our current homeless situation is going to require an inventive outlook.
5. Please explain how your background and experience would contribute to the Human Affairs Committee.
Running for city council in San Clemente, I was able to rapidly acquire leadership, diplomacy, advocacy, and consensus-building skills, which will be valuable in various aspects of this role. I also worked over 6 years at Eilrol A the official Ulm office at the Greater I as Angeles area where I freq1iently dealt with cansliti1ents impacted by productions. Essentially, I had to help mediate quality-of-life concerns, which will be a pivotal aspect of this
6. Please explain any expertise that you may have in the area of homelessness.
I lived in Hollywood for 10 years, which regionally to SoCal, has been one of the hardest hit cities in terms of growing numbers of homeless occupants. At the peak of this crisis, I volunteered for LAHSA and the annual homeless count to accurately provide data for governmental agencies.
7. What is your educational background?
High School/Colleges Attended Major Field of Study Degree? ,,
Agoura High School General Diploma
Santa Monica College Liberal Arts A.A.
University of California, Los Angeles Design I Media Arts B.A.
8. Please explain any experience that you have in community, governmental, charitable or educational affairs.
As mentioned, I ran for City Council this past election cycle, which immediately got me up to speed on many of San Clemente's more pressing concerns. Accordingly, I went through various workshops that explained / educated me on the issue of homelessness, as it specifically pertains to O.C. / San Clemente.
I acally to Sao Clemente I vol! teer with the Cabrillo Playbo11se io desigoiog the promotiooal artwork tor their whole slate of theatrical productions.
9. The Human Affairs Committee meets on a regular basis on the second Tuesday of every other even month at 3:00 p.m. Please explain any challenges, if any, you may have in meeting this commitment.
No challenges. I'll accomodate my schedule as needed.
10. Considering the City's limited financial resources, please describe your views on how the City can address human needs in the community.
Conduct a comprehensive needs assessment, collaborate with nonprofits and community organizations, engage volunteers, hnd funding I sponsorships, pnont1ze basic services, make data-dnven dec1s1ons, establish public I private partnerships with surrounding cities (O.C.), and prioritize early intervention. It"s important to note that these strategies are not mutually exclusive, and a combination of approaches will likely yield the best results. San Clemente will have its , 1niq11e circ11mstances, so adapting these strategies to the local context is essential
11. Please describe your understanding of the principal roles and responsibilities of the Human Affairs Committee.
My main goal for this committee would be to help preserve the high quality of life that San Clemente provides to its residents. This would be a well-rounded opportunity to collaborate with law enforcement, cultural institutions, and p11blic safety advocates to provide all residents I visitors with some m11111al eq1 lit)' io DI 1r city Sao Clemente already has priceless value in our beaches, climate and heritage, so it's vital that everyone can enjoy these
12. Please use the space below to explain any other factors about yourself that you would like for the Council members to consider as they review your application.
I'm applying for a role in the Planning Commission as well, which would also be a great opportunity for me to stay involved with our incredible city. While I'm absolutely open to a role in either committee (but probably not both due to time commitments), I feel that the Plao iog Commission is probably the most effective fit for my experience, at least until an arts or amphitheater sub-committee is established in San Clemente.
SHANE HIRSCHMAN
CORE SKILLS EDUCATION
+ Comprehensive knowledge of the Adobe Creative Cloud suite. Figma, WorkFront, Wr1ke, University of California, Los Angeles Microso~ Office, and all social media applications. B.A. , Design I Media Arts + Extensive familiarity of all macOS ano Windows operating systems + Graduated 2008 with honors + Educated in val'IOUS programming languages: XHTML, CSS. and Processing + Earned an academic scholarship + Fine arL collages, graphic design, audio product1on, music composition, and digital video. + Vast understanding or design fundamentals, UI/UX, and grid-based layout + Mastered several courses in communication
design, fine arts, interactivity, film, digital
+ Attentive communication and collaboration r.o deliver sales-dnven content photography, arl history, and music pmduction. + Managed and launched personal campaign for San Clemente City Council in 2022
EMPLOYMENT
Vl210
SHANE
HIRSCHMAN
IMANDATORYI
C0LLAB0
VIZIO ... .. ..................... · Digital Media Content Manager·· .... ........ .. .. 02/2021 - Present Complete management of all incoming and out.(loing video assets. Editing and creating video content for social media and prominent marketing outlets. Work.mg within the Creative Services team to ensure that VIZKl content is dynamic at both retailers and product cflsploy pages. by utilizing motion graphies / video enhancements. Interfacing with both production agencies end in-house designers 1s paramount in this role.
Budgei; oversight and production planning are also key in ensuring thaL content is delivered wiLh efficiency.
SHANE.STUDIO ......... .. ........ ---- Creative Director ...... ----.. .. .... .. · 09/2013 - Present Freelance services include graphic design, video production, photography, and web design. In a wide range of capacities, r ecent clients have included Natflix, Coachella . ... Lost Clothing, Cabrillo Playhouse, and USA M oldGuard. To that note. I've also been contracted for v,deo editing projects for &zmek, Ant,qu1et.com, Sony Plef->l;ation and Warner Bros. Homa EntertainmenL.
FilmLA ------ ............... · .. .. Creative Strategist------ 03/2015 • 03/ 2021 Compleca creative direction on various marketing campaigns, including presentations for notable clients such as, HBO, Necflix, A+E Networks, Sundance Institute, Skydance Productions, AMC Networks, and YouTube. Re-des,gn and optim12ation of the FilmLA.com website, which resulted in a 2017 PR1sm Awar·d.
Creation of advertisements for industry publications and trade-show cotlat.eral, whole establishing modernized branding standards. Developed documentation for community efforts and produced multimedia slide-decks for prospective city clients in the Greater L.A. region. Being that Film LA serves governmental agencies, professionalism is key in all endeavors.
Mandatory Media ...... .. .. .. · .. · Studio Manager ... ... ............... , .. 08/ 2005 - 09/2013 Guided the complete production and workflow of al in-house, original video series. Oesogn branding and animation of logos for title 88quences. Extensive optimization of video assets IOI' use in promotmnal materials and sales-driven content. Encoding and editing web-featured videos for placement on CraveDnline.
Manipulating various images using proper web specifications in order to create custom graphics for articles and advertisements. Providing crucial input on marketing strategies to maintain an edgy, eye-catching demographic over various design disciplines.
COLLABO · ................... · · ...... Co-founder/ Contributor· .. · ................. 05/ 2008 - 2012 COLLAB0 consisted of various collaborating multimedia artists. with strong ties to both live video mixing at electronic music festivals and full-scale art installations. COLLABO subsequently expanded into a multi.faceted collective of design professionals.
Responsibilities: brganiz,ng, confinning, and promoting events. Documenting and editing shorTrlorm videos of multiple installations. Live mixing at events, including buL not limited to, operating video m ixing hardware and software. plus general A/V equipment set-up. Fulfilling various design strategies to enhance COLLABO mar-ketability and client base.
Universal Music Group ...... ........ New Media Intern · · .. ...... ···01/ 2004 - 06/2004 Encoding audio and video of various label artists by usmg specialized software to subm,t to online servers on St.reamOS. Evaluating markeLing and onl1ne stat1Stics, in order to prepare the data for departmental meetings. E-mailing various sound formats to clients for promotional and marketing purposes. General Phot.oshop retouching and web design opt1m120tion.