1 Senior Mobility Program
City of San Clemente
August 5, 2024
Attachment 3
3 Company Summary
Legal Name of Company:
Cabco Yellow, Inc.
Doing Business As:
California Yellow Cab
520 W. Dyer Road
Santa Ana, Ca 92707
www.CaliforniaYellowCab.com
Dispatch Phone Numbers:
(714)444-4444
(949)444-4444
(657)444-4444
(877)951-8294
Name and Title of Person Authorized to Submit Proposal:
Akbar Majid, President
Ph. (714)427-2555 Ext. 112 Email: [email protected]
Employer Identification Number:
33-0723354
Statement of Ownership:
Cabco Yellow, Inc. is a California S-Corp,
Wholly owned by William Rouse
Years in Business:
Since 1995; 29 years
Failures or Refusals to Complete Any Contracts:
None
4 Arbitrations, lawsuits, settlements, etc. in the last 5 years There is no pending litigation or arbitration for Cabco Yellow Inc., other than that related to normal operational vehicle accident activity which has resulted in routine litigation, which is being addressed by our company’s insurance carrier. Additionally, there are no other conditions – including those identified above – that Cabco Yellow believes would impede the company’s ability to service the program.
Financial Interests in Other Lines of Business:
SDY Management, LLC Yellow Cab of San Diego
5 Scope of Work & Proposed Operational System for
City of San Clemente
California Yellow Cab - CYC - proposes to establish a toll-free telephone number for use by the Senior Mobility Program (SMP) patrons in the City of San Clemente. By using this number, program participants may call for on-demand service with the expectation of a cab arriving at the pick-up address within sixty (60) minutes, during program service hours. The phone number will automatically identify the caller as a program participant, and the participant would then only need to provide basic trip information along with their SMP I.D. number. As the current transportation provider for the City of San Clemente, we may keep the current toll-free telephone number or establish a new toll-free number upon request.
In addition to routine on-demand service, program participants may use the same tollfree phone number with the same identifying protocols to reserve services up to two weeks in advance. This can provide CYC dispatch and routers with the ability to preroute these trips to selected drivers.
Reporting and Billing
Documentation and reporting on the part of CYC is managed via our proprietary digitaldispatch system. In addition to monthly trip data and invoicing, highly detailed electronic records are kept in our archiving, and can be accessed and placed into a report in as little as twenty-four hours. Information submitted, stored and readily available for any reporting purposes include rudimentary dispatch data like passengers’ names, pick-up locations, destinations, dates and times of travel, passenger ID number, and additional contact information. Additionally, this data includes GPS “ping” information from the cabs themselves that provide accurate data on the route taken during a trip, vehicle speed, performance standards data, records of customer contact including audio recordings of every call to or from a customer, and event records for each trip like times of pickups and drop offs.
6 Complaints and Incidents
All complaints will be reviewed by the Project Manager within 24 hours. From there, a remedy for the issue would be offered in addition to the City being contacted as to the status of the issue within 48 hours. Appropriate action will be taken to ensure the complaint does not arise again in any area of our operations.
We view incidents between drivers and passengers as among the most serious problems that can occur in a program like this. CYC is a service business, and therefore any incident that may occur is not acceptable. Once a report of an incident is received, the Program Manager will be charged with obtaining the details of the incident and following up. A detailed report of any accident, injury, or any dispute will be completed and provided to the city.
Per our routine day-to-day operations, all accidents receive the immediate attention of CYC accident investigators. These individuals are charged with rapidly responding to an accident scene if applicable. They use the appropriate reporting protocols to complete a formal investigation report that includes interviews of affected parties, and photographs of the incident and the surroundings.
CYC was one of the first taxicab companies in the U.S. to electronically archive all trip data and continues to do so as a matter of routine.
Detailed itemization of trip data is included in the monthly invoicing. An accounting of ridership, in a line-by-line format, is provided to aid in auditing and oversight of the program.
Experience
CYC has been in the Seniors and Paratransit transportation business since its inception some twenty plus years ago (1995) and is the current service contractor for senior programs in the cities of San Clemente, Brea, Fullerton, Cypress, Laguna Hills, Laguna Woods, Mission Viejo, Orange, Garden Grove, Rancho Santa Margarita and others.
Additionally, we are the exclusive contractor for John Wayne Airport, a franchise in the 7 City of Anaheim and have several independent private care organizations, all requiring ADA compliance and driver Sensitivity Orientation programs. CYC is also the transportation provider for OCTA’s Same Day Taxi program and subcontractor in the ACCESS contract.
Of note are the 15+ years’ experience servicing the 25,000 seniors residing in Laguna Woods with a consistent sub 1% complaint record.
As the exclusive John Wayne Airport (JWA) contractor, we are continually challenged to innovate and update our fleet and methods for accommodating the traveling public.
What we learn from our operations at JWA are modern fleet protocols, advanced customer service methods, situational awareness orientation for our staff and drivers, and skills is handling seniors, developmentally disadvantaged and varying cultural expectations. These advances are incorporated into our street-fleet driver orientation programs and help ensure consistency throughout our fleet.
Fleet and Maintenance
CYC has a diverse fleet consisting of conventional sedans, 6-passenger minivans, and ADA compliant wheelchair-access vans.
8 All taxicabs undergo a rigorous maintenance program, designed to ensure safe and dependable transportation for passengers. Records of inspections and maintenance logs are kept by our company as a permanent record for the vehicles.
The heart of our vehicle maintenance program is called Preventive Safety and Maintenance Inspection (PSMI). This program is designed to identify and correct any potential vehicle issues before they become a more serious problem.
Safety Inspections
Every cab in our fleet is inspected by the driver daily prior to conducting any trip. This helps prevent any vehicle malfunction or unsafe condition including, but not limited to:
• Headlights, taillights, brake lights, interior lights, and turn signals • Steering
• Windshield wipers
• Tires
• Oil, transmission fluid, etc.
• Warning lights on display
• Body, windshield, or interior damage
• Leakage of any fluids
• Horn
• Mirrors
• Double-check the hood to ensure both latches are fastened securely • Wheelchair Vehicles: handrails, wheelchair tie-downs (manual or power), internal and exterior lighting, operation of ramp/lift, etc.
If any malfunction or damage is observed, the vehicle is not driven. 9 Interval PMSI Inspections
PMSI inspections are conducted approximately 5,500-mile intervals. The vehicle’s engine oil and filter are changed at each inspection, and the brakes are inspected and adjusted, if necessary.
Automated Maintenance Tracking System
Our company uses an automated driver and vehicle maintenance tracking system which proactively monitors every driver and vehicle in the fleet and records the mileage of each vehicle weekly. Critical driver data tracked by our system includes:
• Driver license and expiration
• Norton Medical expiration (drug screening)
• City driver permit and expiration (if applicable)
• DMV Pull Notice Program
Critical vehicle data tracked includes:
• Vehicle registration and expiration
• Vehicle mileage and preventative maintenance required The program also contains a history of the vehicles’ previous inspections. Based upon all this information, the program will sort the entire fleet and will identify the vehicles that will be coming due for an inspection within the next week, as well as identifying which inspection is due. This information is then conveyed to the Fleet Manager to ensure that the required vehicles are available for the Maintenance Department on the day that they are requested.
All CYC cabs are professionally washed on a weekly basis and drivers are encouraged to always maintain a clean and tidy vehicle. All cabs are randomly inspected in the field.
Any dirty or foul-smelling vehicles are removed from service right away and reinspected for corrections before being returned to service. 10 Most CYC cabs are distinct and identical in appearance with a black lower 1/3rd panel, a yellow upper body, and identifying decals in black. As of 2020 some vehicles have been changed to one solid color; yet the decals are arranged in the same position on all vehicles with the California Yellow Cab logo on the front.
Insurance Requirements
Since our vehicles can hold a maximum of 6 riders our automobile liability insurance coverage is with a limit of not less than $1,000,000 for each accident.
Business License
AB1069 states “A city or county shall not require a taxicab company or driver to obtain a business license, service permit, car inspection certification, or driver permit, or to comply with any requirement under this section or Section 53075.52, unless the company or driver is substantially located within the jurisdiction of that city or county”.
Under AB 1069, regulatory fees will be paid to the jurisdiction where taxicabs are “substantially located,” which is defined as both where the taxicab driver or taxicab business is located and where the taxicab provided the largest number of trips in the year prior.
Operations Base in Santa Ana
Our base has approximately 2600 sq. feet of office space and more than 5000 sq. feet of logistics and maintenance facilities, we employ ten full-time staff members in our administrative offices and contract with a dozen more on-site fleet-maintenance technicians and specialists in our facility.
All scheduled and unscheduled maintenance, except for certain bodywork and machine shop work, is performed here. Our maintenance facility is fully equipped to easily perform maintenance ranging from routine oil changes to complete driveline and chassis rebuilds. The shop meets all local zoning requirements and possesses the equipment and is staffed by highly trained and certified technicians. 11 Driver Orientation Program
All drivers with California Yellow Cab (CYC) are independent contractors, as is the case with all cab companies in the County.
All applicants must be able to produce the following:
• An Excellent Driving Record
o Current, valid California Driver’s License
o DMV Pull Notice with no more than two moving violations within the previous three years, and ZERO serious violations such as reckless driving, or driving while under the influence of drugs or alcohol • Pass a drug screening initially, and enroll in a random and annually drug and alcohol program
• Live Scan fingerprints
• Successfully pass a background check
• Provide proof of legal residency
• Be placed on the DMV Pull-Notice program
Only after successfully producing the above will a prospective driver be considered for a Lease under the CYC livery.
CYC uses a driver orientation program comprised of four-module platforms called Operations, Safety, Service and Review (OSSR). OSSR focuses much more in-depth on customer service, fare collection policies and sensitivity orientation for providing rides to seniors and individuals with disabilities. Encompassing some 30 hours of classroom and on-the-road orientation and typically presented over a 3–5-day orientation period.
Orientation occurs before the driver is leased a vehicle, annually, and as needed. If there is an update or changes to program guidelines drivers are notified via their tablet and program guidelines are made available to drivers right away. 12 All the senior programs we service have asked that our drivers wear a white shirt with dark trousers and dark-colored shoes. Drivers have the option of participating or not, but if they elect to participate, they need to adhere to the programs’ requirements.
Drug and Alcohol Policy
CYC provides safe, dependable, and efficient transportation services to our customers.
Our safety-sensitive employees’ and affiliate’s use of illegal drugs and misuse of alcohol poses a significant risk to public safety, as well as the employee’s and affiliate’s health and wellbeing, and can cause loss of efficiency, productivity, or a disruptive work environment. CYC’s drug and alcohol policy is intended to comply with all applicable State and Federal regulations governing workplace anti-drug use and alcohol misuse programs in the transportation industry. They include DOT 49 CFR Part 40 as amended, (“Procedures for Transportation Workplace Drug and Alcohol Testing Programs”); FTA 49 CFR Part 655 (“Prevention of Alcohol Misuse and Prohibited Drug Use in Transit Operations”); DOT 49 CFR Part 29 (“Drug-Free Workplace Act of 1988”); and CA Govt. Code Section 8350 et. Seq. (“Drug-Free Workplace Act of 1990”). The policy incorporates the requirements of the above regulations for safety-sensitive employees and others when so noted (this policy is available at any time). Drivers undergo an FTA Drug test initially (pre-employment) and must be enrolled in a random pool.
13 Experience
California Yellow Cab (CYC) is aware of the scope of work and all the tasks that the City of San Clemente requires. The following information includes references and current clients:
2004-Present
City of Laguna Woods
Yolie Trippy, Deputy City Clerk
24264 El Toro Road, Laguna Woods, CA 98263
T949-639-0561 [email protected]
Senior Mobility Program for Laguna Woods’ residents. Non-emergency Medical Transportation is available for any non-emergency medical trips beginning or ending in Laguna Woods (within Orange County and Long Beach VA). Seniors may use the services in Laguna Woods for social, personal care, and shopping transportation. 2012-Present
City of Orange
Katherine Connaghan, Executive Director
170 S Olive St, Orange, CA 92866
T714-538-9633 [email protected]
SMP for residents of Orange. Transportation is provided for non-emergency medical appointments, pharmacy, grocery store, and senior center trips. 2012-Present
City of Mission Viejo
Melanie McGrane, Recreation & Community Services
14 24932 Veterans Way, Mission Viejo, CA 92692
T949-470-8441 [email protected]
SMP for residents of Mission Viejo. Transportation is provided for non-emergency medical appointments, John Wayne Airport, pharmacy, grocery store, and senior center trips.
2012-Present
City of Laguna Hills
Jessica Cardenas, Administrative Assistant
T949-707-2681 [email protected]
24035 El Toro Road, Laguna Hills, CA 92653
SMP for residents of Laguna Hills. Transportation is provided for non-emergency medical appointments, John Wayne Airport, pharmacy, grocery store, and senior center trips.
2017-Present
City of Lake Forest
Vicky Blethen, Recreational Manager
T949-461-3453 [email protected]
100 Civic Center Dr, Lake Forest, CA 92630
SMP for residents of Lake Forest. Transportation is provided for non-emergency medical appointments, shopping, social, personal care, and senior center trips. 15 Key Personnel
Akbar Majid- Mr. Majid has served as the General Manager responsible for the day-today operations of SDY Management, LLC since 2019 and oversee California Yellow Cab as the President. Mr. Majid is responsible and directly involved in all aspects of the business and decision making. Mr. Majid will work with Melissa Gomez, Program Manager, throughout the duration of this contract and ensure we are compliant.
Melissa Gomez- As the Director of Marketing and Program Manager since January 2017, Ms. Gomez is responsible for ensuring our company meets program guidelines and outcome objectives according to the highest standards of service. Ms. Gomez manages existing relationships and leads in handling service issues and/or complaint resolutions relevant to the programs in Orange County. Ms. Gomez has a long history in the transportation sector and now as a Project Manager ensures seniors receive the best service possible and are transported in a safe and timely manner. Ms. Gomez received a bachelor’s degree from California State University San Bernardino and a master’s degree in communications from California Baptist University. 16 California Yellow Cab Key Personnel
William Rouse
CEO
Akbar Majid
President
Robert Bowsher CFO
Reyna Chavez
Accounting
Clerk
Melissa Gomez Program
Manager/ Director of
Marketing
Bobbing Nguyen Office
Manager
Matthew Rouse
Fleet Manager Jonatan Martin Driver Manager
Key Personnel Statement: President Akbar Majid and Program Manager Melissa Gomez will be the primary contacts through the duration of the project and acknowledge that if a person designated as “key” shall be removed or replaced the City will receive written notice right away. 17 Akbar Majid
[email protected]
619-398-2333
Work Experience
2019-present
Vice President and General Manager
SDY Management, LLC
Yellow Cab of San Diego
• Oversee daily operations of the largest taxicab company in San Diego County • Responsible and directly involved in all aspect of the business and decision makings • Represent the company with all applicable regulatory agencies including Metropolitan Transit Systems, San Diego County Sheriff and San Diego County Regional Airport Authority
• Oversee Transdev/ MTS Access contract
• Working closely with legal counsel in drafting agreements, litigation, depositions and other legal matters
Vice President of Operations
2004-2019 Administrative Services SD, LLC
Yellow Cab of San Diego
• Responsible for forming the largest taxicab Cooperative in San Diego County • Overseeing the agreements, accounting and all other business matters related to over 1000 independent contractor taxicab drivers and permit holders • Overseeing all marketing, sales and public relation related to the business • Oversaw customer complaints and related resolutions
• Responsible and directly involved in union negotiations and administration of the union contract related to all union employees
• Negotiations, review and purchase of all commercial insurance policies such as commercial auto, D&O, EPLI
• Participation in various government meetings such San Diego International Airport Board of Directors, Metropolitan Transit Systems Board of Directors, and MTS Taxicab Advisory Committee
Operations Manager
2001-2004 Transit Capital Corporation
Yellow Cab of San Diego
• Responsible for hiring, discipline, promotion and termination of employees within operations department
18 • Operated and responsible for all aspects of Direct Access Route Transportation contract with Metropolitan Transit Systems
• Oversaw all employees, scheduling and contract compliance related to the Direct Access Route
• Oversaw the operations of the mechanical repair shop and its employees • Oversaw the mechanical parts shop and its employees
• Oversaw the operations of the limousine and sedan fleet • Responsible for all aspects of the operations department President and General Manager
1993-2004 San Diego Cab and San Diego Dispatch
• Established the company
• Organized independent taxi permit holders and fleets under one organized management team
• Directly responsible for all aspect of the business and decision makings • Established the dispatch service for the company
• Developed company policies and procedures
• Hired employees and entered into agreements with vendors • Developed customers service and driver orientation programs Affiliations
Metropolitan Transit System Taxicab Advisory Committee
Member of The Transportation Alliance
Member of Taxicab and Paratransit Association of California Member of San Diego County Lodging Association
19 MELISSA GOMEZ
Riverside, CA 714-559-8300 [email protected]
EDUCATION Riverside City College, 2009
California State University San Bernardino, 2014
California Baptist University, 2016
PROFESSIONAL California Yellow Cab, January 2017 to Present Director of Marketing who drives the company through innovative strategic planning, interactive marketing, and sales promotion. In addition to being Marketing Director also the Program Manager that ensures all program guidelines are being met, passengers are transported at a timely and safely manner and ensures there are high levels of customer service being emphasized. Skilled at analyzing customer needs to develop high standard customer service and problem solver who adapts to change and exceeds expectations under any circumstances.
Mission Inn Foundation, August 2016- December 2016
Intern: Oversaw the planning and execution of logistics and operations for events through private meetings and conferences. Worked with event sponsors and vendors on all aspects of planning events. Assisted in achieving business objectives with demanding timeframes and negotiated contracts with vendors and service providers.
Happy Taxi, February 2012- January 2017
Supervising Dispatcher and Paratransit Driver
When starting with Happy Taxi answered routine employee and recruitment related questions such as appropriate documentation submission and application status. Assisted in scheduling interviews and training times/dates for candidates. Provided orientation programs for new staff and routed customer orders in a timely manner. When needed would transport seniors or paratransit members to and from their residence to senior centers, medical, shopping, and/or personal appointments. Also, generated invoices and responded to customers with inquiries and/or complaints.
20 Statement of Compliance
This proposal is in compliance with the Request for Proposal and the City’s Standard Professional Services Agreement and no exceptions to either are proposed.
EXHIBIT C
PROPOSAL COST SUMMARY FORM
Enter below the proposed price for the services described in the Scope of Work, Exhibit A. Prices shall include direct costs, indirect costs, tax, and profits. The quantities provided below are for RFP evaluation purposes only, and could be adjusted up or down. The City’s intention is to award a fixed unit-price type contract. Pricing shall remain firm for a minimum of three (3) years. Any and all requests for pricing adjustments for optional contract renewal periods shall be provided no later than sixty (60) days prior to the end of the initial term. Any such proposed price adjustments shall not exceed the Bureau of Labor Statistics Consumer Price Index (CPI) data for Los Angles-Riverside-Orange County, CA, All Items, Not Seasonally Adjusted, “annualized change comparing the original proposal month and the same month in the subsequent year. This information may be found on the U.S. Department of Labor’s website at www.bls.gov.
Should the City of San Clemente and Cabco Yellow Inc., dba California Yellow Cab come to an agreement, Cabco will provide services to eligible participants using the rates below:
**Rates are based on a one-way basis, per eligible participant **Any rider contribution also known as a Co-pay will be determined by the City