PHP23-263
Hotel Clemente &
Loretta’s Restaurant
PUBLIC COMMENTS
(REDACTED)
As of 2:30 p.m. 6/26/24
Attachment 6
From: Shannon McDonald
To: Planning Mail; [email protected]
Subject: Expressing my Support for the new hotel/ taurant Date: Wednesday, June 26, 2024 11:05:04 AM
Hi,
I am unable to attend tonight's meeting. However, I would like to express my support for the new boutique hotel/ restaurant.
I've been a San Clemente resident for 4 years now. Although I love this town, all of my friends and I agree that it is desperately lacking in quantity of good restaurants. Although there are a few good ones in town, we all eat out so frequently that we often find ourselves having to drive to SJC and Laguna for variety.
I am especially surprised at the almost non-existence of rooftop dining patios. I come from Vancouver and have lived in both Toronto and Denver where nice outdoor dining is an integral part of life. (Del Mar at ground level is not ideal with all of the loud cars constantly driving so close by)
I also welcome a nice boutique hotel to be able to send people who come to visit as the current options are limited.
I strongly believe that the addition of a small, high quality boutique hotel (in the Spanish style) combined with a vibrant restaurant will benefit this town immensely. thank you
Shannon McDonald
Shannon McDonald
From: Jennifer Sturgeon
To: Planning Mail
Subject: In Support of Hotel Clemente
Date: Monday, June 24, 2024 4:33:28 PM
Hello planning commission, I am writing in support of the Hotel Clemente project.
My husband and I have been residents of San Clemente for 2 years I realize that makes us relatively new San Clementians, however I feel we represent a percent of the newer SC population who have come to love this community and want to see it prosper.
We want a vibrant downtown, we want shops and restaurants to add to the selections we have today, and we want to continue to see the small businesses in town survive. We want to more reasons to spend our hard earned money in our hometown, and not need to go elsewhere — North to Dana Point or Laguna or south to Carlsbad or Del Mar.
We want to keep the spending here in support of our local businesses.
In order to do that I believe we need to continue to grow and give residents reasons to shop & dine locally.
I believe the hotel will be beautiful and classy, adding to the charm of our city. I have met personally with the developers and truly appreciate their approach and commitment to designing a space that is consistent with SC’s historic charm - and that has offerings for both residents and visitors to our town.
My husband and I bought our home at the height of the market two years ago and believe that with additions like Hotel Clemente we will attract other upscale businesses that will drive tax revenue and will keep residents spending money here. Hotel Clemente and other new businesses will also attract new homebuyers to our community which will also add to tax revenue.
I understand that there are some longtime residents that oppose change and wish for their town to remain the same, I do understand their concerns, however I believe in order for a community to grow we need to be open to change and welcome those that would like to invest in our community.
Thank you,
Jennifer Sturgeon
such an exception now would undermine the established guidelines that protect the character of our downtown area. What makes this project different? Once this is approved, our skyline is open game for future projects. **Noise Pollution:**
The introduction of amplified music, a rooftop bar, and continuous use of electric car lifts will disrupt the peace and tranquility that define our neighborhood and village life. These elements threaten to compromise the quality of life for residents and visitors alike, contrary to the quiet ambiance that we value.
**Impact on Neighborhood Views and Quality of Life:**
On a personal level, when we purchased our home, one of its most appealing features was the stunning 360-degree views from our rooftop deck, overlooking Dana Point, the Pacific Ocean, South San Clemente, and the hills to the east. This unobstructed sightline and the view of the neighborhood have always been among the most valuable aspects of our home.
The proposed plan suggests that the back of the new building will resemble a residence and complement the homes behind it, similar to how architect Michael Luna designed our (and our neighbor’s) residences, incorporating rooftop decks. However, we are concerned about whether the rooftop of the new building will maintain the neighborhood view we cherish.
Moreover, the prospect of a large building stretching from street to street raises concerns about the potential impact on our quality of life. We fear that we will be forced to contend with the unsightliness and odors that come with having trash facilities directly across the street from us, including employees taking cigarette breaks, rodents, and runoff from the bins.
In conclusion, while our opposition to the Hotel Clemente project is not a rejection of progress, it is a plea for thoughtful and sustainable development that respects the existing character of our neighborhood. It’s clear that this project is way too ambitious for the proposed size and location and should be pared WAY back. We urge the Planning Commission to carefully consider these concerns and prioritize the well-being of residents in your decisionmaking process.
Thank you for considering our viewpoint on this crucial matter. We look forward to your thoughtful deliberation and decision and we would appreciate a response to this email.
Sincerely,
Lynn and Matt West
From: Cheri Litle
To: Lightfoot, Jonathan; Planning Mail
Cc: Cabral, Victor; Duncan, Chris; Enmeier, Mark; [email protected]; Loeffler, Rick; Hall, Andy Subject: Proposed Hotel Clemente & Loretta"s Restaurant Project Date: Tuesday, June 25, 2024 3:13:57 PM
Mr Lightfoot and members of the San Clemente City Council, Progress. Change. They are inevitable. I don't think any of us can say that the city we grew up in looks the same as it did when we lived there. Most of these cities have grown so much that they don't resemble what they looked like many years ago. San Clemente is certainly not completely immune. That being said, we have something truly unique in San Clemente. We have our "Spanish Village by the Sea". It holds many treasures and historical buildings. We have a unique, downtown hub that we are all trying to preserve and hold on tightly to. Del Mar is still a quaint downtown with a small, hometown feel. I believe its charm and character are what draw people to it; not only our residents, but visitors from far and wide as well. They come to Del Mar to experience what has been lost in many communities. It transports them back to a time when things felt slower and when things were much simpler. I believe it is extremely important to protect downtown Del Mar. Once we allow development that is not compatible to be built there, we start to lose all of the charm and character of Del Mar until it eventually vanishes. This has been the case in so many cities and towns across America.
That brings me to the proposed Hotel Clemente & Loretta's Restaurant project. While our city could surely use a nice hotel for people coming to visit and it could definitely use the revenue, I do not believe opening a hotel of this size is compatible with the rest of the restaurants and businesses on Del Mar. The proposed 28 room hotel, 106 seat restaurant, parking lot (with electric lifts), and proposed rooftop bar & lounge is just too large to be squeezed into five parcels. Because there is not enough room, the developer is asking for all sorts of concessions to try to make it work. Requesting approval to allow the architectural projections to exceed maximum height for the zoning district, requesting approval of parking demand modifications, asking for the use of noisy vehicle lifts to try to create parking, requesting approval to gobble up a historical property, so the developer has an additional space/lot are telling us that this project is too large and not compatible. It is also a business that will be operating 24 hours a day and that does not fit in with the way business is conducted on Del Mar at all.
Which brings me to another issue. This is not simply a Del Mar development. This is a Del Mar/Avenida Granada project. This development will be built from street to street.
I have not seen any mention of concern for the residents on Avenida Granada in any of the plans, articles, or Design Review Sub Committee findings. The Avenida Granada portion of this project is surrounded by residences. Let us not lose site of the fact that residents are going to be displaced by this project. Some that have been living there for well over 20 years! They are heart broken that they are being forced out of their homes and will absolutely not find comparable housing at the current rent that they are paying now. Furthermore, this project will be sandwiched between two one story residences. They will suffer loss of sunlight, loss of privacy, will be subject to the noise of a 24 hour business and the parking lots (including electric lifts) will create noise right next to their bedroom windows while they sleep.
My husband and I reside at 233 Avenida Granada. We are located directly across the street from the proposed project. Our home is mentioned as one of three located directly across the street that Michael Luna used as inspiration to design the outside elevation of Hotel Clemente to match the existing neighborhood. While I have no doubt that the finished project would look esthetically beautiful, the size of the project (especially, the hotel portion of the project on Avenida Granada) do not fit in with the residential neighborhood. The noise created by the proposed, amplified music in the restaurant and roof top lounge/bar will also be played day and night. While that may be pleasing to patrons of the restaurant and hotel, it will not be by surrounding residents. We are a beach community and most of us on Avenida Granada do not have air conditioners. Temperatures are normally in the 60's -70's and we enjoy open windows and fresh, ocean air. The parking lot (with cars going in and out), proposed valet service and vehicle lifts in open carports will also create constant noise and movement, even after everything else on Del Mar has closed and the residents on Avenida Granada have gone to sleep. We all deserve free use and enjoyment of our property and this will be taken away and could have the potential to lower our property values.
If you were to take a survey asking what the biggest problem on Avenida Granada is today, traffic would be at the top of the list. There is never a parking spot available.
We jockey cars to fight for spaces, especially when we have family or friends coming to visit. Many residents do not have ample parking for their own buildings, which forces them to park on the street. Tickets are written, because many driveways are not long enough to fit residents' cars on and their cars protrude over the sidewalks.
Since Avenida Granada is located directly behind Del Mar, shop and restaurant employees park here every day and night. People who are visiting Del Mar to eat and shop use
Avenida Granada for parking; even more so now that make shift patios are taking up coveted parking spaces on Del Mar. We also deal with big truck deliveries that illegally, double park on the street to make multiple deliveries a day to restaurants.
This not only blocks the flow of traffic, it is dangerous! E-bikes, golf carts, pedestrians, Amazon, Fed Ex, postal service and trash service are all trying to get around and in between them.
The proposed Hotel Clemente and Loretta's Restaurant are going to have an impact on the already taxed parking and traffic not only Del Mar, but it will have a huge negative impact on Avenida Granada. There will need to be ample parking created for the quests of the 28 room hotel and the required staff to run it (housekeeping, valet service, maintenance workers, reception, managers, etc). Parking will also need to be provided for patrons and employees of a 106 seat restaurant (wait staff, cooks, hostesses, managers, proposed entertainment and maintenance). The proposed plans for parking do not allow for ample parking, which will most certainly negatively impact parking on Avenida Granada. Again, there is major concern in regards to multiple heavy truck and big rig deliveries during the day to the restaurant and hotel, as the current parking lot proposal provides no area for them to off load their deliveries to their building(s). This causes dangerous driving conditions on Avenida Granada..
I believe that the residents on Avenida Granada have not been properly considered by the Design Review Sub Committee. I encourage the city manager, senior planner, associate planners and city council members to take a field trip to Avenida Granada on a weekday and a weekend. Walk the five lots front to back. View the two one story houses that will be directly impacted next door at 236 and 230 Avenida Granada (230 property to the back, as well). Take a good look at the parking conditions, especially on the weekend. Look to the neighboring homes and how a large scale project like this will conflict with the current residences, even if it is bright and shiny on the outside. Consider if a hotel project of this size might be better suited in another location off of Del Mar and Avenida Granada that is more conducive to scale, parking, noise near residential buildings and a 24 hour operation. Maybe a smaller, stand -alone boutique hotel that does not impose on a historical building or residents and provides ample parking for the project would be more appropriate. Maybe a 24 hour business shouldn't be run on Del Mar at all. Maybe it is more appropriate to just build a nice, new stand-a-lone restaurant (as originally planned) with ample parking for employees and patrons.
All I know is one of the five San Clemente Design Guidelines reads, "Preserve and strengthen San Clemente's unique atmosphere and historic identity as the Spanish Village by the Sea". The guidelines also state that its purpose is to ensure that every new development will carefully consider the community context in which it takes place and make a conscientious effort to develop a compatible relationship to the natural setting, neighboring properties and Urban Design Goals. I do not believe that the residential neighborhood is being considered, especially in regards to the Avenida Granada portion of the proposed development in relation to us. If approved, this project will be coming into our established neighborhood. We don't feel like we are being protected.
I ask the city council members to start directing attention to this proposed project. You are all residents who enjoy our quaint "Spanish Village by the Sea". One of you was raised here. Some of you have children who enjoy what we have been able to protect and should want to preserve that for them and the generation to come. Do you believe that the residents who you serve want to see the small, hometown feel of Del Mar start to change? If we allow big projects like this to start coming in and start gobbling up historical sites to acquire more land and space, they will open the door for those behind it. One by one, we will start to lose the gem that we have been able to preserve. All we have to do is look to Dana Point, Laguna Beach and Newport Beach to see the result. Please start asking the residents their thoughts when you are out and about. Get a feel for what they desire. This project will come to you for approval soon. Please remember that you represent your citizens, not developers.
We are asking you to approve responsible growth that protects our residents while achieving that goal.
In closing, I love San Clemente! My husband and I purchased a home here, because
San Clemente Chamber of Commerce | 1231 Puerta Del Sol, Suite 200, San Clemente, CA 92673 | (949) 492-1131 | scchamber.com June 25, 2024
Dear Planning Commission,
Included in the San Clemente Chamber of Commerce’s mission is to champion business and to strive for a healthy economy and a better quality of life in our community. With our mission in mind, this letter serves to demonstrate the chamber’s support for the Hotel Clemente project.
Every hotel room or rental property brings new visitors to town who frequent our restaurants, stores and businesses and deliversjobs to support local commerce. Since there is a shortage of hotel beds in San Clemente, business is lost to our neighboring cities of Dana Point, San Juan Capistrano, Laguna Beach and more. We also miss out on the TOT taxes which would support the costs of public safety services and other important city investments.
Another reason for our support of more hotel rooms in San Clemente is that in 2028, the summer Olympics will come to Los Angeles. Stakeholders are advocating for the surfing competition at Trestles, however there is concern about our inability to supply a substantial number of hotel rooms.
It would be highly unfortunate if another city such as Huntington Beach were selected based on this factor.
The Simms family (owners of the project) are based in Manhattan Beach and are highly involved in their community. Mike Simms owns and operates several great restaurants and other local businesses and has also served on the board of their chamber of commerce. The Simms family comes from a community of similar values to San Clemente, so we should do what we can to support them.
Finally, we acknowledge the tremendous planning that has gone into this project, which will serve as a community gathering spot and beautifully reflect and enhance San Clemente’s charm. Ultimately, the integration of the empty lots and 229’s historic building within the plans will support a thoughtful revitalization of our town.
Thank you for your consideration of this matter.
Sincerely,
Isaac Camacho
Chairman of the Board
San Clemente Chamber of Commerce
From: Cheri Litle
To: Lightfoot, Jonathan
Subject: Fw: From Michelle Barber
Date: Tuesday, June 25, 2024 7:08:47 PM
Hi Jonathan,
My next door neighbor originally emailed this to Chris Johnson. She did not know you took over his position, so she has asked me to forward it to you to submit to the planning commission ahead of the meeting tomorrow along with my and Dave's letter.
Thank You,
Cheri Litle
Begin forwarded message:
On Monday, June 24, 2024, 6:31 PM, michelle barber <[email protected]> wrote:
June 24, 2024
To: Chris Johnson, Senior Planner
Design review subcommittee
City of San Clemente, Ca.
910 Calle Negocio, Suite 100
San Clemente, Ca. 92673
Re: Public Hearing
Project 23-262. Conditional Use Permit (CUP) 23-264, Site Plan Permit (SPP) 23-265,
And Cultural Heritage Permit (CHP)23-263 Hotel Clemente & Loretta's Restaurant
To whom it may concern,
Hello,
My name is Michelle Barber and I live at I am
writing this letter because I will not be able to make the meeting due to a work conflict in the evening.
I feel it is important to let you know that I am opposed to the building plans in place which are in effect to start across the street from my house. Up until now we have all enjoyed San Clemente as a small quiet and safe beach town that distinguishes San Clemente from other beach towns. As I understand, this might seem like it would be good to boost the economy and tourism, I just don’t think that it is an appropriate place for this type of establishment. As a local resident I see this area already as a tight spot where there are lots of neighbors who already struggle with traffic, fast drivers up and down the street, businesses whose trash is overflowing and a lack of parking for residents. Included are additional reasons why I think this would be a mistake to cram this building into this designated space:
1. Not enough parking for the proposal of a 28 room hotel and a 106 seat restaurant. Keep in mind, cars will be parking for all of the employees of the hotel, restaurant, and all of the patrons for both. We don't have enough parking as it is on Granada for residents now, as it is already used by employees who work on Del Mar and patrons of all the businesses as well.
2). Delivery trucks will also be a major hinderance to the residents who reside on Ave Granada, as the big trucks that will deliver multiple times a week have nowhere to offload their deliveries in the proposed parking lot. It will force them to illegally double park on Granada. This is a hazard, as we already deal with these big truck deliveries for other restaurants, coupled with automobiles, Fed Ex, Amazon, e-bikes, golf carts and pedestrians constantly crossing the street back and forth to get to/from Del Mar.
3). Noise.
Since this is not only a Del Mar project and will be built on Granada as well, noise will be an issue for residents. Concern is noise from proposed amplified entertainment that will be played day/night and our homes are situated directly next to and across the street. The noise from the electric car lift proposed are also a problem, as none of the residents want to hear the noise of them going up and down all day/ evening.
4). Mass of the project does not fit into the 5 lots. There are too many concessions that will need to be made. Lack of parking, it will break height ordinance, noise ordinance, asking for conditional use in residential neighborhood. Doesn't take into consideration the residents who reside on Granada, or protect their free use and enjoyment of their homes. Height and mass of the project will dominate the one story properties next door to it and the existing neighborhood on Granada.
I hope that you will reconsider the type of place being built on this address.
Thank you so much for allowing me to voice my thoughts and opinions.
Sincerely,
Michelle Barber
June 18, 2024
Chris Johnson, Senior Planner
Design Review Subcommittee
City of San Clemente, Ca.
910 Calle Negocio, Suite 100
San Clemente, Ca. 92673
Re: Public Hearing
Project 23-262. Conditional Use Permit (CUP) 23-264, Site Plan Permit (SPP) 23-265,
And Cultural Heritage Permit (CHP)23-263 Hotel Clemente & Loretta’s Restaurant Mr. Johnson, and members of the San Clemente City Council, My name is Dave Litle and I reside at I have several concerns about the above referenced project and its impact not only on the city, but its direct impact on my quality of life due to its proposed scale and proximity to my home.
I’m the Senior Vice President of the largest seafood distributor on the west coast servicing well over 2,000 restaurant and hotels. From family owned, small restaurants, to large national companies like Landry’s, Darden, Marriott, Hyatt, Hilton, Ritz Carlton, and so on. It is accurate to say I have a very good understanding of the impact (both positive and negative) that these businesses have on a community.
I’m confident in my estimation of the numbers of employees it takes to run a business of the scale that’s being proposed (the true number, not the minimum to try and meet parking code), the number of various vendors needed, the number of delivery trucks, the type of trucks used by broadline distributors (i.e.. Sysco, US Foods, and Shamrock) vs. the bobtails utilized by specialty distributors (i.e. meat, seafood, produce), along with the number of dumpsters and other waste management needs. My street (the street I call home; Avenida Granada) will effectively become the “back alley” for this new business.
Delivery trucks are already illegally double parking to make deliveries daily, personal property has been damaged by delivery trucks and even weekly trash pick-ups have been missed because a SYSCO truck that illegally double parks blocking the trash cans, and this is BEFORE this project even breaks ground! Yes, parking is an issue; we live at the beach (and parallel to Avenida Del Mar) so we work around it with the neighbors and the numerous current restaurant & shop employees who use the street to park because the existing restaurants & shops don’t provide for employee parking; it’s called being “good neighbors”. Our saving grace is these restaurants and their size and scale fit the neighborhood, and even with that it’s not uncommon to come home and have a car blocking your driveway (or even parked on your driveway). We deal with it.
Which brings me to the scale.
I can appreciate an artist and in this case an architect who can take a unique and challenging canvas / space and make everything “fit”. In fact after reviewing the plans the only thing that’s not been crammed into this small space is a Ferris wheel and a zipline to the pier. While I understand maximizing space for your return on investment it shouldn’t come at the expense of the surrounding businesses and the numerous residents who call this part of San Clemente “HOME” or disregard the small town feel San Clemente has guarded while growing over the years. Building parking structures with lifts (which still won’t accommodate enough parking for employees and guests), no space for on premise deliveries, requesting a higher height limit than per current code, seeking a rooftop deck with amplified music with food and drink is all at the expense of the current residents. Sometimes even if something CAN be built through the creative process it shouldn’t be.
My wife and I are huge supporters of local businesses. We shop, dine and support the businesses not only on Del Mar, but all over the city. I’m not antigrowth, but I am for controlled and responsible growth.
If a new restaurant was coming to Del Mar; great. A new hotel; great, but not both. At least scale back this proposed project. This isn’t a “Del Mar” project, rather a Del Mar/Granada project and it sure feels that the last people these developers are thinking of are the people who live here and call this their home.
Mr. Johnson, I appreciate you taking the time to read my letter and I have confidence in you and your committee, in addition to the City Council, to not only do what is best for the city, but for the residents who put their trust in you.
Sincerely,
Dave Litle
From: Jacqueline Jensen
To: Planning Mail
Subject: In support of building Hotel Clemente
Date: Wednesday, June 26, 2024 2:05:15 PM
Hello San Clemente Planning Commission, I am writing in support of the Hotel Clemente project.
I am a newer resident of San Clemente and love living in our community. I am also a small business owner that moved my business to San Clemente and employ residents of the area. I want to see San Clemente grow and develop in a positive way, maintain financial stability and use new and existing revenue to be able to fund all the projects it needs.
While I love San Clemente today, I feel we need to have a more updated community with great restaurants and shops that make Del Mar and other areas more appealing to our residents. I am very interested in finding best ways to support positive additions to our community while preserving the integrity of the town.
I believe the Hotel Clemente will be beautiful addition to Del Mar and a much-needed boutique offering for our families that come to visit. Not everyone has a home that can host visiting families. Having a great option for guests is appealing. The design is in keeping with the style of the city and its small scale is a great fit for what we need. It will be upscale but with a welcoming warmth that San Clemente is about. The developers had a meet and greet and were open to questions and provided details. I found them positive and felt they have best intentions to design and deliver a small hotel with a great restaurant and roof deck that provides an outdoor eating experience. The builders have other amazing restaurants in Southern California and are committed to be consistent with San Clemente’s historic charm.
The hotel will provide a needed benefit for both residents and visitors to our town. We want to keep our residents spending money in our town, not seeking out restaurants and hotels out of town due to the limited offering here.
I want to see our downtown develop and become more consistent with the restaurants and shops we offer. I want to have more quality options to stay in San Clemente for dining versus feeling at times we need to leave to have more choices.
San Clemente needs to continue to grow tastefully and give residents reasons to shop & dine locally.
I feel by having the boutique Hotel Clemente, we will attract other quality businesses to consider San Clemente that have not in the past. That means more great offerings for residents and more revenue into San Clemente. Hotel Clemente and these other quality businesses will make San Clemente more attractive to future homeowners while adding value to current residents properties.
I understand that there are some concerns about change, but we are not serving San Clemente by being too limited with the growth we allow. Having a nice new boutique hotel is something the city sorely needs and having a great restaurant within it will be a bonus. I have sent family and friend visitors as well as business visitors out of our town due to the limited hotel options we have now. For a community to grow and develop, we need to be open to change and welcome businesses that would like to invest in our community just as I have.
Thank you for your consideration,
Jacqueline Jensen
Erin H. Brown
Designer
From: Erin Brown
To: Planning Mail
Subject: Support of Clemente Hotel
Date: Monday, June 24, 2024 9:23:36 PM
Hi SC Planning!
I am a local resident and designer, I am writing to express my strong support for the Clemente hotel and its potential to positively impact our community.
Firstly, the economic growth that the Clemente hotel will bring is undeniably beneficial. The construction and operation of the hotel will create numerous job opportunities for local residents, boosting employment in the area. Additionally, the increased visitor traffic will support local commerce, providing a much-needed boost to businesses in our community. This economic growth will contribute to the overall prosperity of San Clemente. And since I have lived here (19 years), we have not had a nice hotel to send our out-of-town guest to! More than anything this will be a welcome edition, especially in its proposed location, jam-packed with local businesses on Del Mar!
Secondly, the Clemente hotel will serve as a vibrant community gathering spot. It will provide a new and exciting place where both residents and guests can come together, connect, and relax. This space will foster a sense of community and belonging, encouraging social interactions and creating opportunities for shared experiences. The hotel's amenities and public spaces will be vital in enhancing the social fabric of San Clemente.
Lastly, the design of the Clemente hotel is carefully curated by local resident and architect, Michael Luna, to reflect and enhance the unique charm of our town. Preserving the local character of San Clemente is of utmost importance, and the hotel's design aligns perfectly with this goal. Its architecture and aesthetics are thoughtfully integrated into the existing landscape, ensuring that it complements and enhances our Spanish Village's beauty. By doing so, the Clemente hotel becomes an integral part of San Clemente's identity.
In conclusion, the Clemente hotel brings numerous benefits to our community. Its contribution to economic growth, provision of a vibrant community gathering spot, gorgeous architecture and commitment to preserving our local character make it a valuable addition to San Clemente. I wholeheartedly support the development of this hotel and believe it will have a positive and lasting impact on our town.
Thank you for considering my perspective.
Sincerely,
Erin Brown
From: Susan Carmichael
To: Lightfoot, Jonathan; Planning Mail
Cc: Cabral, Victor; Duncan, Chris; Enmeier, Mark; Knoblock, Steve; Loeffler, Rick; Hall, Andy Subject: Proposed Hotel Clemente & Lorretta"s Restaurant Project Date: Tuesday, June 25, 2024 7:06:10 PM
My husband and I live at This project will be located directly in front of our home. We made the choice six years ago to make this the location that we would spend our retirement years. We love having access to Del Mar Street and all it has to offer. However, we have several concerns regarding this project that will directly effect our home and quality of life. These concerns are also shared by many of our neighbors.
PARKING - As you are all well aware, parking is a very big issue in the area.
There are many multi-family units with not enough parking. We regularly see employees of the many restaurants on Del Mar searching for parking on Granada. There is a daily struggle for everyone to find a place to park. And the days that street sweeper comes by it really gets chaotic. This project, as currently shown, would greatly add to the problem. Does the project include parking for it's employees? If so, is there enough for all the employees necessary to run a hotel and restaurant? What about if the restaurant & hotel are at capacity? Will there be enough for both customers and employees? DELIVERY TRUCKS - On a regular basis there are delivery trucks double parked on Granada to unload supplies for the restaurants. We have seen on more than one occasion cars, bicycles and pedestrians experience close calls going around these trucks. We realize that space behind the local restaurants does not always allow room for these trucks and they have no choice. This problem is only going to increase. Who will be held responsible if "god forbid" the worst happens and someone gets hurt. Will there be a loading dock or area set aside for delivery trucks on the project?
TRASH ENCLOSURE - We see that the trash area has walls around it and a gate. The dumpster area appears to be right out our front door. The concern is odors, insects and rodent activity coming from this area. Does it have a cover? How often will it be cleaned?
HEIGHT VARIANCES - Allowing the current height limitations to be exceeded will set a dangerous precedent. Once this is allowed what is stop the next project from accomplishing the same? The look and charm of "The Spanish Village by the Sea" that we all love and appreciate could forever be compromised.
NOISE - Although the front of the project is in a commercial area, the back is in a residential. Allowing for amplified and live music would directly impact the neighborhood. Will there be restrictions on when and how load the music will be played?
We fear that not addressing these concerns will impact the quality of life in our neighborhood. We do not want Granada to basically become a "back alley" for the businesses on Del Mar. It is already close to it becoming that as it currently is. The project is just too much for the small footprint that it sits on. We are not against the project, just against as it currently designed.
Can we please have a response to our questions?
Thank you for your time.
Tom & Susan Carmichael
From: Keron Magness
To: Planning Mail
Subject: Support for the Hotel Clemente and Loretta Restaurant Project Date: Monday, June 24, 2024 6:46:41 PM
Dear Members of the Planning Commission,
I am writing to express my enthusiastic support for the Hotel Clemente and Loretta Restaurant project. As a member of the San Clemente community, I am deeply invested in the positive growth and development of our city, and I believe this project will bring significant benefits to our local economy and improve the overall charm of the community.
The economic growth potential of Hotel Clemente is particularly compelling. With the creation of new jobs and the influx of visitors, local businesses will experience increased patronage, fostering a more vibrant commercial environment. This kind of economic stimulation is essential for the prosperity of our city and the well-being of its residents.
Additionally, the establishment of a boutique hotel is an exciting prospect. Hotel Clemente will serve as a place where friends and family of residents can stay in comfort and luxury.
The Loretta restaurant will serve as a place where residents and visitors alike can connect, relax, and enjoy the unique ambiance of San Clemente. This new hub will undoubtedly become a beloved destination, contributing to the social fabric of our community.
Furthermore, I am impressed by the commitment of the Hotel Clemente team to preserve and enhance the local character of San Clemente. The thoughtful design that reflects our city's charm ensures that this development will be a harmonious addition to our landscape, rather than a disruptive presence.
I regret that I am unable to attend the Planning Commission hearing in person on June 26th.
However, I wanted to ensure my support for this project is noted. I am confident that the Hotel Clemente and Loretta Restaurant will be assets to our city, and I respectfully urge the Planning Commission to approve this project.
Thank you for considering my perspective. I look forward to the positive changes this development will bring to San Clemente.
Best regards,
Keron Magness
June 26, 2024
To San Clemente Planning Commission,
I am a local home owner on Esplanade and wanted to express my support for the new hotel project on Del Mar.
It will bring more jobs to the community.
It will be a great place to gather for residents and will maintain the town’s architectural character.
We need a better-quality hotel in town for families and guests. This project is very small when you look at the number of rooms with this project.
Another quality restaurant is needed along with the rooftop. We don’t have anything really like this compared to other beach towns in the area.
It will add more tax revenue for San Clemente.
Thank you for your support,
Doug McIntosh
From: A R
To: Planning Mail
Subject: Support for Hotel Clemente
Date: Wednesday, June 26, 2024 3:17:33 PM
I live in SW San Clemente and I'm really excited for a fresh breath of air with this development. I'm not necessarily always a pro-growth person, but this is well thought out and will improve that space on Del Mar.
Really looking forward to the following:
Spanish architecture concept
Rooftop- We might be the only beach town without a great rooftop bar for views of the beautiful pacific ocean. So many houses have them but our own restaurants lack them big time.
Areas of Del Mar are beautiful but some are in need of an uplift including this spot.
Community gathering place- would be great to have another spot in town.
Jobs for the community will be great.
Personally I believe San Clemente has improved in a positive manner as far as finally adding some unique restaurants. We all love Nicks and South of Nicks, but how many times can we all go there? All of our neighbors complain about the lack of choices to go out for dinner. We are getting better and I believe this establishment should help other nice restaurants come to the area.
I lived in Cherry Creek North in Colorado prior to moving here 4 years ago. It is is a beautiful town similar to San Clemente and people were concerned with 2 boutique hotels coming into town. Now everyone loves how they have fit in and added amazing rooftops and restaurants and small unique lodging.
This is a win win for our community and I fully support it. :) Thanks!
Andrew Russell
From:
To: Planning Mail
Subject: Re: Support for Hotel Clemente
Date: Wednesday, June 26, 2024 5:06:15 PM
My email was based on public access to the rooftop. I just read the documentation that neighborhood residents wouldn't have access. That is a deal breaker for me personally. So please work to make that a requirement with the developer/owner or I'm out as a supporter.
Thank you!!!
Andrew Russell
On Wed, Jun 26, 2024 at 3:17 PM A R > wrote:
I live in SW San Clemente and I'm really excited for a fresh breath of air with this development. I'm not necessarily always a pro-growth person, but this is well thought out and will improve that space on Del Mar.
Really looking forward to the following:
Spanish architecture concept
Rooftop- We might be the only beach town without a great rooftop bar for views of the beautiful pacific ocean. So many houses have them but our own restaurants lack them big time.
Areas of Del Mar are beautiful but some are in need of an uplift including this spot.
Community gathering place- would be great to have another spot in town.
Jobs for the community will be great.
Personally I believe San Clemente has improved in a positive manner as far as finally adding some unique restaurants. We all love Nicks and South of Nicks, but how many times can we all go there? All of our neighbors complain about the lack of choices to go out for dinner.
We are getting better and I believe this establishment should help other nice restaurants come to the area.
I lived in Cherry Creek North in Colorado prior to moving here 4 years ago. It is is a beautiful town similar to San Clemente and people were concerned with 2 boutique hotels coming into town. Now everyone loves how they have fit in and added amazing rooftops and restaurants and small unique lodging.
This is a win win for our community and I fully support it. :) Thanks!
Andrew Russell
noise, dwarfing and overtaking neighbors’ homes on either side of project, and of course traffic and deliveries), 99% of those issues stem from cramming too much into too little space AND of course, parking. 35 spaces with lifts or not simply will not work. At the meeting Wednesday June 26th when the applicant was asked how many employees the property would require the answer of “12” was given. I don’t believe that number is even remotely accurate and if pressed I believe the applicant would say “I thought that the question was in response to the hotel only.” Here’s a more realistic projection:
Restaurant (as proposed)
1 GM ( or asst. GM on duty)
2 Hostesses
4 Bartenders
2-3 Cocktail servers
6 servers (I’m not including the proposed basement private dining room)
2 bussers/expeditors
1 Kitchen manager (or equivalent of a sous chef)
4-5 line cooks (stations)
1 dishwasher
23-25 employees
Hotel (as proposed)
1 GM/manager
2 check in/check out representatives
1 bell hop
3 valet attendants
1 maintenance / janitor
1-2 housekeepers
1 security person
10-12 employees
TOTAL (conservatively) 33 – 37 employees to run this operation as is (and expect 25-50% more during the first couple of months for grand opening and working the kinks out).
So that put’s us back to what commissioner Crandall brought up at the meeting; 35 spots are not sufficient to support the property as proposed. Hotel guests and employees alone are going to 61 to 65 spots (and neither of these groups are 2-3 hour parkers) before the restaurant customers are even factored in.
7/27/27
Jonathan Lightfoot
City of San Clemente /City planner
Re: Project 23-262 / CUP 23-264 – Hotel Clemente & Loretta’s Restaurant Mr. Lightfoot and members of the planning commission,
Thank you for your time and consideration at last night’s public hearing. It was a late night for all of us, but I believe the outcome was correct based on the many questions surrounding this proposed project.
Many of my questions and concerns remain and it’s comforting to know that they are shared and questioned by the planning commission.
Per my previous letter dated June 18, 2024 and my public statement June 26, 2024 I’m in the distribution business and service well over 2,000 customers in multiple states so hearing the “plan” for deliveries from the applicant it was difficult for me to sit there and not be able to lend my expert input, however I understand and appreciate the process so thought it best to share it with the committee at this time.
DELIVERIES
When the concern and question of deliveries came up utilizing large tractor trailers (Sysco) somehow the picture of the “sprinter van” became the conversation as an alternative form of distribution. I believe based on the drawing of the van inclusive of windows it was being shown as an alternative for short parking by offering a shuttle service, but instead the applicant when questioned said it could be used as a pickup vehicle for product, and maybe meeting a larger delivery truck at a remote location. Gentlemen, this is not realistic or practical. Here’s some information to review:
• A restaurant and Hotel have more than one vendor; in fact, they have several:
1) A Broadliner supplies everything from dry goods, canned products, frozen products, paper goods, and fresh and frozen proteins. They typically use tractor trailers for efficiency. They do have Box Trucks (bob tails) that range in size from 16’ to 24 and will utilize these in tighter spaces “if” they can maximize them. Some do have vans, but these are typically called “hot shots” and used for same day emergency or recovery orders and not for ongoing business. They’re simply not profitable as the more customers you get on one truck the better. Broadliners typically service 3-4 times per week, but up to 6 days when they hit the required volume or other parameters.
Broadliners: Sysco, US Foods, Shamrock, Vitco
2) Specialty distributors. These are your fresh meat, seafood, produce, linen, etc. “Most” restaurants and hotels have at least one of each and more realistically 2, so they have redundancy and create a competitive process to garner the best price. So, here’s another 4-8 vendors. These vendors utilize Box Trucks (bob tails) which are typically 16’ – 20.’ 3) Beer distributors. They deliver bottled and keg beer and due to the bulk of the product they cube out quickly, so they utilize tractor trailers.
4) Wine and Liquor distributors. These companies usually use box truck (bob tails) What I’m hoping to express to the committee is that it’s not one delivery a day, it’s much more like 6-10 vendors per day and busier towards the weekend (Wed through Saturday). That’s just the volume.
Now comes the pipe dream that all deliveries can be done on premises. The city engineer explained that vehicles would need to make a 3-point turn in order to navigate within the property, and in fact it’s so tight, they would insist on “professional” valets to move the cars around. It’s virtually impossible to take deliveries on premises (Box trucks or even sprinter vans). That’s “real world” and not theoretical.
My suggestion and following the train of thought the commission adopted last night; rather than waiting for the plan to fail when they become operational and restrictions might be imposed, ask the applicant to supply the commission with a list of current vendors by name for active locations, and what equipment they are currently using to service their locations. I’d also ask if they have delivery time restrictions at any of their other locations, and what time those locations receive their deliveries. This is a fairly simple process and in fact should safeguard the applicant from issues down the road.
PARKING
“IF” parking is not an issue it sure was talked about alot last night. I truly can’t believe that during the design process that parking became negotiable; it never should have been. When the applicant overbuilt for the space (28 rooms and what appears to be a moving number of restaurant seats) the direction should have been that’s all fine as long as you have adequate parking to support the scale. Now to turn around and request a CUP for a reduction in parking and that’s AFTER the suggestion of car lifts, I simply can’t get my head around how the mathematics work. 28 rooms, 130 restaurant seats (5 to 1 = 26 cars) that’s 54 parking spaces before you add the comical assertion that the property can run on 12 employees (that’s the number the applicant sighted). You can talk about feasibility studies all you want, the coming and going of cars, or walking for an “ice cream after dinner” the number of parking spaces will not support the need of this new property. If the CUP is granted for parking the City of San Clemente is simply kicking the can down the road for future issues with this property and the residents in this area.
As for the consultant and the gold standard being used to support the reduction it reminds me of a very applicable quote:
“Get your facts first, then you can distort them as you please.” – Mark Twain My offer to the commissioners? Come to my place any Saturday around 4 pm and sit in my driveway and watch the traffic and parking BEFORE this project. You’ll likely need to UBER or ride your e-bikes, but I’d welcome the opportunity to see for yourself on a typical weekend. Want to have a real hoot? Come over July 4th! You’ll see firsthand what parking is all about on Granada and how creative nonresidents get in squeezing a car in.
The commission also had concerns about the lifts. This was noise, dependability, backup plan, etc. After listening to this and knowing there’s no back-up plan (as there’s not enough parking to begin with) here’s one more thing to add to the list of concerns: SDGE. Several times over our time living here we’ve received notices of planned outages, then there’s the unexpected outages. What’s the plan for the lifts then? How much auxiliary power is the applicant planning for the 20 lifts should the power go out? After listening to the issues at the Ole Hanson Beach Club and 24 Carrots and the neighbors last night it felt like I was looking into my future, if this project is allowed to proceed as requested by the applicant. I understand that the commission has limitations to the actions that they can take but I’m putting my trust and support in you holding the applicant accountable before they move in.
Dave Litle
July 1, 2024
Lynn and Matthew West
June 25, 2024
Planning Commission
City of San Clemente
910 Calle Negocio, STE 100
San Clemente, CA 92673
Regarding Hotel Clemente & Loretta’s Restaurant (PHP 23-262), Dear Members of the Planning Commission,
After attending last week’s planning commission public hearing for Hotel Clemente and Loretta’s Restaurant at 225-229 Avenida Del Mar and 232-234 Avenida Granada, we are following up to thank you for listening to the concerns of the community and your genuine consideration of all sides. It gives us confidence in the system to witness how it works. Coming out of the meeting, some additional concerns were brought to light, but not addressed.
Parking, Traffic & Deliveries:
Our observations following the hearing underscored lingering concerns, including the very confusing information from the third-party experts about parking. In our experience, when someone goes to such lengths to justify why they are doing something, they are trying to cover up a KNOWN issue. We believe that the traffic/parking study does not take into consideration the nuances and logistics of running valet parking for both a restaurant and hotel with hydraulic car lifts. This is a concern, because of potential back-ups into Avenida Granada. With both the hotel and the restaurants, traffic doesn’t ebb and flow continually. It comes in heavy waves at concentrated times (Check-in /Check-out, lunch, happy hour and dinner). As an example, what does a summer Friday afternoon look like? Assuming check-in is at 3:00, it is safe to assume that guests as well as a new shift of employees will be arriving between 3:00 and 6:00 PM, which is the exact time that happy hour and dinner begin.
With a staff of three people, it could take10 minutes per car, if cars need to be swapped from top to bottom on the lifts and there is no place to turn around. If 10 rooms are checking in during that time and 20 cars arrive for dinner, the place would be backed up into Granada and quite honestly, most people would give up and just park on the street, taking up additional spaces. The same can be expected at check-in time, during breakfast/brunch and deliveries.
The hydraulic lifts themselves pose an additional concern. Where is the auxiliary power housed in the event there is of a power outage, planned or otherwise? Are large, noisy generators the solution? For that matter, has the electrical plan been reviewed/approved yet? There are 220V and 440V lifts that use heavy amperage. We assume someone has looked into the impact on a pretty dated already taxed electrical grid.
The proposal for delivery vehicles in sprinter vans is unrealistic (we've both worked in the hospitality industry). Even if they were to find distributors who agreed to use sprinter vans, where are they going to deliver to? It looks as though they will be backing into the valet spot, blocking guests from being able to access valet.
Community:
In the hearing, Mr. Luna and Mr. Simms both mentioned their dedication to improving and contributing to the community, but nobody, other than the people who they approached to purchase their property or evict as tenants has been contacted by them. There has been no discussion whatsoever.
Moreover, we do not believe that they are acting in good faith. It’s clear that they are acting as developers and the bottom line is all that matters. It has been brough to our attention that they intend to evict senior citizens (75 and 65 years old), who have lived at for over 23 years and have had them sign indemnification documents under duress. They showed up with a notary public in toe and had them sign a document stating their combined salary, so they couldn’t be sued for evicting underserved or low-income tenants. The tenants felt pressured to sign for fear of retribution.
Noise:
After listening to the concerns regarding The Ole Hansen event space in North Beach, it’s clear that this building presents similar challenges. With a rooftop deck, three bars and amplified music, the potential for noise pollution, late hours and an impact on residents is likely.
Mr. Simms seemed confident that the car lifts would not pose a noise concern.
The reality is that these lifts do generate noise. The make and model of the proposed lifts should be provided, and a study should be done. As someone stated, not only do the lifts generate noise, the OSHA safety alarms make beeping noises as well.
As an aside, it has been brought to our attention that Michael Luna has arranged a private meeting with the Planning Commission on July 1. The neighbors of Avenida Granada would appreciate the courtesy of a meeting as well. We are willing to designate 1-2 representatives, if need be, in order to make the meeting as productive as possible. We also invite any of you to walk the site and/or come to our homes to understand our perspective.
In closing, we are not opposed to this project happening and look forward to the improvements that it will provide to Avenida Del Mar. However, the proposal as it stands is way too much for such a small space. As a couple of commissioners stated, we need to get this right. Once this is built, we will be hard pressed to go back.
Thank you for carefully considering our viewpoint on this crucial matter. We look forward to your thoughtful deliberation and decision.
Sincerely,
Lynn and Matt West
July 30, 2024
Planning Commission
City of San Clemente
910 Calle Negocio, Suite 100
San Clemente, CA
RE: Hotel San Clemente & Loretta’s Restaurant
ATTN: Jonathan Lightfoot and Planning Commissioners
We attended the Planning Commission’s meeting on June 26. We were very impressed in the way that the Commission evaluated and discussed each agenda item. We also thought that the design concept for the above project is beautiful and will make a great addition to downtown San Clemente. However, the way that it is currently designed, attempting to include a hotel, restaurant, bar and rooftop bar as well as parking for customers and employees in the footprint of the project is riddled with problems. There are many issues to take into consideration regarding parking and noise that have not been adequately addressed.
PARKING:
The parking/valet area using car lifts is problematic. What happens at check in and check out times with the cars? We have all seen what hotel lobbies look like during these times. Is each vehicle going to be given a “time slot” to check in/out. There would have to be a cue area if there is more than two cars. There is no room for this, other than on Granada. Granada is already stressed for parking. Getting cars in and out is not a simple quick process. We picture pure chaos.
There is simply not enough parking space for the employees. To adequately run a hotel, restaurant and bar there would be far more than the 12 employees as stated at the meeting. And expecting them to ride bikes, skateboards, Uber etc. is not only disrespectful to the employees but unrealistic. What happens to the working parent that needs to drop their kids off at daycare? Or the student that is traveling from school to get work on time. Or the employee that does not have the luxury of living close enough to bike or walk. It is very demeaning to expect your employees to agree to this.
NOISE:
There are a couple of things to consider regarding the additional noise that will be created by this project. This first being the restaurant and bar patrons leaving as late as 2:00 am. If they have parked in valet this will be the noise from the car lift, any conversations and car doors slamming. During the summer months especially windows are left open at night. As we live directly across the street from the project believe me when I say this will be very intrusive. The thought of this happening every weekend forever is daunting.
Second item regarding noise is the rooftop bar. Even if it is just back ground music it will be heard. As with any bar, as the evening goes on talking gets louder and louder. Once again, especially in the summer months, windows are left open. This would mean if we are in our living room enjoying television there would be the constant distraction of the noise coming from the roof top. Noise travels well and far in this neighborhood.
DELIVERY TRUCKS:
In the meeting the Applicant down played the additional delivery trucks to Granda. This is a big problem as well. There are many deliveries involved in running a hotel, bar and restaurant. They have not shown how they will accommodate the additional traffic for deliveries. Expecting vendors to only use delivery van size vehicles is unrealistic and will not happen. As designed the only options are to double park on Granada (which poses accident risks) or to deliver on Del Mar before other businesses are open so that there is room with no cars on the street. There has to be a specific safe plan, with no exceptions.
The Applicant is just asking for way too much in such a small area. There has been no consideration as to how it will affect the neighborhood on Granada. Having a beautiful building to look at from our balcony is not a problem. The impact on the street is a big one.
We agree San Clemente can use another hotel in town. Having one downtown with the charm and history attached to it is even better. But do we really need another restaurant? Not really, we currently have many awesome choices. Does Del Mar Street need a bar? Definitely not. But wouldn’t be great to just have a wonderful quaint hotel that caters to its guests? The hotel could provide morning pastries and coffee from a local bakery. Maybe wine and cheese in the afternoon, from one of the local spots on Del Mar, on one of many beautiful out door patio areas. And, if it was truly only for guests, a roof top sunset viewing area. (Note - a viewing/visiting area only, not a bar).
There could be many collaborations with other local businesses that would benefit not only their guests, but the community in general. Maybe this is too much of a dream, but surly there is a compromise between what the Applicant is asking for and what is truly realistic for the space and neighborhood they are working in.
We appreciate the commissions hard work and willingness to discuss the project with all parties concerned. There are compromises to be made, but the final outcome should be something that enhances the entire community.
Sincerely,
Tom & Susan Carmichael
From: Mark Olson
To: Planning Mail
Subject: Hotel Clemente
Date: Thursday, June 27, 2024 9:24:31 AM
I am in favor of this project going forward.
Olsons
June 26, 2024
To San Clemente Planning Commission,
I am a local home owner on Esplanade and wanted to express my support for the new hotel project on Del Mar.
It will bring more jobs to the community.
It will be a great place to gather for residents and will maintain the town’s architectural character.
We need a better-quality hotel in town for families and guests. This project is very small when you look at the number of rooms with this project.
Another quality restaurant is needed along with the rooftop. We don’t have anything really like this compared to other beach towns in the area.
It will add more tax revenue for San Clemente.
Thank you for your support,
Doug McIntosh