Att 4 - Lyft Proposal.pdf — San Clemente City Council, June 17, 2025

RESPONSE TO RFP:

Rideshare Services
Prepared by:

Lyft, Inc.
185 Berry Street, #400
San Francisco, CA 94107
[email protected]
415.226.9162
For:

City of San Clemente
Department of Public Works
Attn: Fatana Temory,
Management Analyst;
[email protected]
Submitted June 4, 2025
Attachment 4
1: Cover Letter
A cover letter not to exceed three (3) pages in length should summarize key elements of the consultant/contractor’s proposal. The letter must be signed by an individual authorized to bind the consultant/contractor. The letter must stipulate that the proposed price will be valid for a period of at least 90 days. Indicate the address and telephone number of the consultant’s/contractor’s office located nearest to San Clemente, California, and the office from which the project will be managed.

June 4, 2025
City of San Clemente
Department of Public Works
Attn: Fatana Temory, Management Analyst
RE: RESPONSE TO RFP: RIDESHARE SERVICES
Dear Fatana Temory:

Thank you for this opportunity to deepen our collaboration with the City of San Clemente.

Since 2016, Lyft has had the privilege of working alongside your team on the SC Rides program, helping to address a gap in regional transit services following the termination of OCTA bus routes 191 and 193. We have learned a great deal from nearly a decade of partnership with your team, and from the riders who depend on this collaboration to access jobs, doctor appointments, groceries, and social and recreational opportunities.

The attached proposal describes Lyft’s approach to the next phase of our partnership. To facilitate your evaluation, we have provided highlights from our technical proposal below, organized according to the proposal evaluation criteria listed in Section 14 of the RFP instructions:
● Qualifications of Company and Personnel: The City will be working closely with Lyft’s Transit Partnerships team: a think tank of urban transportation planners, data scientists, and engineers who have helped launch over 100+ rideshare-based transit partnerships to date. The national scale of our partnerships has allowed us to cultivate a transit center of excellence at Lyft, with breadth and depth of experience in transit planning and operations, technology, analytics, and performance measurement. The Transit Partnerships Team will be able to continuously monitor day-to-day operations and address any performance issues or service risks that may arise over the course of our partnership with the City.
● Relevant Project Experience: Lyft has nearly 17 years of successful experience in transportation, including over a decade of partnership with the City of San Clemente on the SC Rides program.

We have a proven track record of executing multi-year contracts with public and private agencies, including over 100+ rideshare-based transit partnerships launched to date. We have used these opportunities to pioneer innovative service models that leverage the non-dedicated network of drivers on the Lyft platform. These partnerships are helping cities and transit agencies across the United States expand mobility for all residents, especially communities that have historically faced transportation barriers. In addition to the City of San Clemente, Lyft partners with the cities of Santa Monica, Monrovia, and El Segundo in Southern California. ● Technical Expertise: Lyft’s flagship product allows riders to request, track real-time information, and pay for rides through the Lyft app: our smartphone-based technology platform that matches ride requests to an available seat in a nearby vehicle—on-demand. Today, we facilitate millions of rides every day across 360+ cities, and employ thousands of team members across multiple regional offices. Lyft’s User Experience Research team works with our riders, drivers, and city and transit agency partners to continuously simplify and enhance the end-to-end rider experience, from the initial trip request, through pick up and drop off. We draw on principles of universal design to ensure that our services are accessible to all riders within the communities we serve, including those who have historically faced barriers to access. Our tireless efforts to improve the user Docusign Envelope ID: D8D25237-24C6-45E3-937F-BEA63F017D1E experience for riders was recognized in 2018, when Lyft won the 2018 Material Design Award for Innovation. This award recognized how we adopted user experience to build upon and extend our technology in inspiring new directions.
● Methodology: Lyft’s transit partnerships are built around our turnkey Digital Transit Pass, which allows agency partners to design programs that grant riders a defined number of Lyft rides at an agency-specified level of subsidy. The City will have the ability to design subsidized ride programs based on multiple eligibility criteria, including geographical boundaries, days of the week, hours of the day, vehicle types, and trip types (e.g. shared vs. non-shared). For example, the Digital Transit Pass for the current SC Rides program is set up to apply a subsidy up to $9 to Lyft rides taken between 6am to 8pm, so long as they are picked up and dropped off within a .25 miles radius of the original 191 and 193 bus routes. These rides must also be requested in a Shared ride mode to be eligible.
● Quality Control: The Lyft team will leverage significant investments in technology that Lyft has made to help ensure a reliable, high-quality experience on the Lyft platform. These include real-time supply balancing mechanisms that automatically alert drivers on our platform to areas of greater ride demand, data-driven ETA estimate algorithms based on the tens of thousands of on-demand trips every day in Orange County, and continuous screening mechanisms that help encourage drivers to always deliver the best possible service to riders. ● Innovation: Our Transit Partnerships team is always learning. Our collaborative ethos and iterative, data-driven approach to program design allow agency partners to continually experiment with and refine their innovative mobility programs. The City can easily pilot new programs and scale them up or down thanks to our pay-as-you-go pricing structure tied to trips delivered. With Lyft, expanding or sunsetting a program is straightforward, as programs are unconstrained by sunk capital investments in fleet or technology, and there are no contractual commitments to minimum trip volume/spend. Together, these features lower the barriers to experimentation that are so critical to the success and scalability of innovative mobility programs. As a result, we are always learning with our partners, and from our partners, developing industry best practices that we are able to share across all our programs.
● Project Timeline: The current SC Rides program is already live, and can continue to serve riders while we work with the City to execute a new contract. There will be no disruption to the existing service during the contract negotiation period, and no ramp up time to launch a new service once a final contract is executed.
● Cost: Lyft’s iterative approach to shared mobility has helped agency partners across the United States create transit programs that are both financially sustainable and scalable. Partnering with Lyft requires no up-front software or technology development costs, nor any ongoing fees for technology and operations support. We offer a pay-as-you go structure tied to trips booked and delivered through the platform, which means that instead of a set per-month or upfront fee commitment, the City is only required to pay for each ride taken, at our prevailing public rate card for the Orange County region.

The letter must be signed by an individual
authorized to bind the consultant/contractor.

Buck Poropatich, Vice President Healthcare and
Community Access, Lyft is authorized to bind Lyft to
the terms of any future contract that may arise from
this RFP.

The letter must stipulate that the proposed price
will be valid for a period of at least 90 days.

The pricing described in this response will be valid
for a period of at least 90 days.

Docusign Envelope ID: D8D25237-24C6-45E3-937F-BEA63F017D1E Indicate the address and telephone number of
the consultant’s/contractor’s office located
nearest to San Clemente, California
185 Berry Street, Suite 400
San Francisco, CA 94107
The office from which the project will be
managed.
185 Berry Street, Suite 400
San Francisco, CA 94107
Respectfully submitted,
Buck Poropatich
Vice President of Healthcare and Community Access Partnerships Lyft, Inc.
185 Berry Street, Suite 400
San Francisco, CA 94107
Docusign Envelope ID: D8D25237-24C6-45E3-937F-BEA63F017D1E 2: Background and Approach

2.1. The Background and Approach Section should describe your understanding of the City, the work to be done, and the objectives to be accomplished.

As your team and community of riders knows, our proposal leverages Lyft’s proven technology platform, which matches riders to an existing network of drivers operating across Orange County and the City of San Clemente. Rides can be requested 24/7, with typical wait times of under 5-10 minutes across the region. For the SC Rides program, rides can be requested in a Shared ride mode, which matches customer trip requests to active trips heading in the same direction, allowing riders to share the overlapping portion of their ride.

The City can seamlessly tap into that existing network to design their own rideshare-based transit programs, thanks to Lyft’s Transit Technology Suite. The suite includes our Digital Transit Pass, which allows the City to distribute in-app program passes that automatically apply subsidies to select Lyft rides that meet defined eligibility criteria. For example, the Digital Transit Pass for the current SC Rides program is set up to apply a subsidy up to $9 to Lyft rides taken between 6am to 8pm, so long as they are picked up and dropped off within a .25 miles radius of the original 191 and 193 bus routes.

These rides must also be requested in a Shared ride mode to be eligible.

By entering the code “SCRIDES” into the Lyft app or scanning a digital QR Code, San Clemente riders can enjoy subsidized rides, courtesy of the City of San Clemente and the Orange County Transportation Authority.

Our self-service Program Planning Dashboard will guide City staff through each step of the program development process, giving your team the freedom to design, launch, and refine your own custom rideshare-based transit programs. Your team will also have the ability to create customized in-app touchpoints for the Digital Transit Pass, allowing you to offer rideshare-based transit programs that look and feel like seamless extensions of the City of San Clemente.

Lyft’s iterative approach to shared mobility has helped agency partners across the United States create transit programs that are both financially sustainable and scalable. Our approach is defined by:

1. Robust data. Ongoing program evaluation and refinement for our partnerships are supported by a reporting and invoicing protocol that provide robust visibility into program ridership, health and spend.
1 2. Pay-as-you-go pricing. Partnering with Lyft requires no up-front software or technology development costs, nor any ongoing fees for technology and operations support. We offer a pay-as-you go structure tied to trips booked and delivered through the platform, which means that instead of a set per-month or upfront fee commitment, the City is only required to pay for each ride taken, at our prevailing public rate card for the Orange County region.

3. Flexible program design. The flexibility of our platform allows the city to efficiently administer a range of cost-sharing subsidies, and adjust these subsidies on the fly as program and budgetary needs evolve. This flexibility will help the City to deliver meaningful service options at a reasonable cost.

We are grateful to have had the opportunity to partner with OCTA and the City of San Clemente on a community transit service that has proven to be safe, clean and convenient; tailored to the needs of the City of San Clemente’s residents; complementary of regional bus and rail service; and served as a cost-effective transit option in suburban areas of the region that have been challenging for transit to serve. 2 3: Methodology
Lyft’s transit partnerships are built around our turnkey Digital Transit Pass, which allows agency partners to design programs that grant riders a defined number of Lyft rides at an agency-specified level of subsidy. The City will have the ability to design subsidized ride programs based on multiple eligibility criteria, including geographical boundaries, days of the week, hours of the day, vehicle types, and trip types (e.g. shared vs. non-shared).

For example, the Digital Transit Pass for the current SC Rides program is set up to apply a subsidy up to $9 to Lyft rides taken between 6am to 8pm, so long as they are picked up and dropped off within a .25 miles radius of the original 191 and 193 bus routes. These rides must also be requested in a Shared ride mode to be eligible.

The Digital Transit Pass will automatically verify rider eligibility at the time of booking, and apply a subsidy up to $9 to any qualifying trip. Lyft will invoice these subsidies to the agency on a recurring basis, and riders will be responsible for any remaining fare beyond the $9 subsidy. The City will not be invoiced for any ride that does not qualify for a subsidy based on the eligibility criteria.

The City can set up different Digital Transit Passes to meet the needs of different groups of riders. For example, the City could enroll select groups of low-income riders that live in outlying communities in a separate Digital Transit Pass program that applies a higher level of subsidy (e.g. $18 vs $9).

The subsections below discuss the Digital Transit Pass setup process in more detail, followed by an overview of how riders would request rides through the Lyft app.

3.1.1. DIGITAL TRANSIT PASS SETUP
Our new Program Planning Dashboard will give agency staff the ability to design, launch, and modify program parameters in response to changing program needs. The self-service dashboard will walk staff through each step of the pass development process, from defining restrictions based on service area (i.e trip origins/destinations), service hour, and trip type, to enrolling and managing rider eligibility (e.g. pre-authorized customers). There are no limits on the number of different digital passes (i.e benefit levels) that can be created.

These steps are described more fully in the subsections below:

3.1.1.1 CHOOSING A SUBSIDY STRUCTURE
The dashboard will allow the City to design transit programs based on a range of different subsidy structures. Again, there are no limits to the number of benefit levels that can be created. Examples are highlighted below:
● $X Discount / Free Rides up to $X. The agency covers rides up to $X, with the remainder being covered by the rider. For example, Lyft could subsidize eligible rides up to $9, and bill the customer for any remaining fare above $9. 3 ● Fixed Fare $A up to $Z. Rider pays a fixed fare of $A. The agency covers remaining fare up to $Z. Rider responsible for any remaining fare. ● % Discount on Rides up to $Y. The agency covers a % of ride costs up to $Y. Lyft would bill the customer for any remaining fare greater than $Y. ● Up to X Rides a Day/Month. Agencies can also place caps on the total number of trips that are eligible for subsidies over a given time period, for example up to 50 rides a month or 2 rides a day. Different passes can be set up for different benefit levels (e.g. 10, 20, 30, 40). These rides can be replenished automatically at the beginning of each day/month.

3.1.1.2 DEFINING TRIP ELIGIBILITY
The dashboard will allow the City to create tailored ride programs based on custom geographical boundaries, days of the week, hours of the day, vehicle types, and trip types (e.g. shared vs. non-shared.
● Trip Type / Mode Eligibility. The City will be able to restrict the trip type or mode that riders can request
through the Lyft platform. Our transit partnerships
typically include one or more of the below trip types,
including both shared and non-shared options.
● Geofencing/Service Area Eligibility. The Lyft platform includes a geofencing feature that allows our agency
partners to define customized paratransit service areas.

Program subsidies would only be applied to trips that
start and end within a defined zone. For example,
geofences could be set up to subsidize trips within the entire City of San Clemente service area, or to provide higher levels of subsidy within a portion of the service area with a high proportion of low-income riders.
● Service Hour Eligibility. Lyft has developed a
“timeboxing” technology that allows our agency
partners to limit program subsidies to trips that take
place within a defined time window, for example between 12AM and 4AM.

3.1.1.3 ENROLLING RIDERS AND MANAGING ELIGIBILITY LISTS The Program Planning Dashboard allows the City to design programs that are open to the general public, or restricted to a list of authorized participants. For general public programs such as SC Rides, the City can share out or post a QR code or unique activation code (e.g. SCRIDES) that riders can use to activate their pass within the Lyft app.
4 3.1.1.4 CREATING A BRANDED EXPERIENCE
We understand that our transit partners want to offer programs that look and feel like seamless extensions of their agency’s network. From the initial invitation to activate the digital pass through the ride booking process, the City will have opportunities to create customized in-app touchpoints and features that look and feel familiar to their riders.

Branded Monthly Pass Invitation. Once added to the program eligibility list, riders will be sent an invitation to activate their digital microtransit pass. The invitation can be clearly branded with the City logo, and include a friendly welcome message to riders.

Dynamically-Updated, Branded Program Pass. Riders will have access to their San Clemente-branded transit program pass within the Lyft app that describes the ride program, including eligible service areas, hours, and trip types; available subsidies; remaining trips; and valid dates.

3.2. A rideshare service accessible via a computer or smartphone application (app) for users aged 18 and older, with a valid electronic payment option.

Program participants will be able to request, track real-time information, and pay for rides through the Lyft app: our smartphone-based technology platform that matches ride requests to an available seat in a nearby vehicle—on-demand. The Lyft app is available for free download from both the Apple Store and Google Play.

The following narrative provides a high-level overview of the rider experience for Lyft Pass users.

3.2.1.1 ACTIVATING THE DIGITAL MICROTRANSIT PASS
The City can distribute or post a QR Code or unique code (e.g. SCRIDES) that riders can use to activate their digital pass. Once activated, riders will have access to a branded program pass within the Lyft app that describes the ride program, including eligible service areas, hours, and trip types; available subsidies; remaining trips; and valid dates.

3.2.1.2 RIDE BOOKING
To request a ride, participants simply open the Lyft app and enter their destination. The Lyft app will display available options, along with estimated arrival times and rider fares, net of any City-provided subsidies.

Once a transportation option is selected, riders confirm that the GPS location for pick-up is correct, and then tap the “Request” button. Our platform will then route the ride request to nearby drivers in real-time.

3.2.1.3 COORDINATING PICK-UP
The Lyft platform includes multiple features to help drivers and riders find each other:
● Real-time tracking. Once a match is made, the app will alert riders with an audible chime and tactile feedback. The alert is sent to the rider as a “push” 5 notification through the Lyft app, and as a text to the rider’s registered mobile number. Riders can then use the app to see how far away the driver currently is, and the estimated time of arrival (in minutes). The system continues to calculate and update the estimated ETA in real-time until the rider is picked-up. ● Driver and vehicle information. The app will display a photo of the driver, a photo of the driver’s vehicle, and the vehicle’s license plate number. The license plate number is displayed prominently in the app during pick-up, making it easier for passengers to match it with the arriving vehicle.
● Arrival notifications. Riders receive notifications when their dispatched vehicle is two minutes away from the designated pickup location, and then again when the vehicle has arrived. These notifications are sent to the rider as a “push” notification through the Lyft app, and as a text to the rider’s registered mobile number.
● Direct Communication. Once a driver has been matched with a rider, both parties can use the Lyft app to call or text each other. The Lyft app anonymizes the phone numbers to protect the privacy of both the passenger and driver. ● No-Show Policy. If drivers arrive at the designated pick-up location and are unable to locate the passenger, they are instructed to wait at least 5 minutes, and attempt to contact the passenger by phone or text before departing.

3.2.1.4 FARE PAYMENT
Lyft’s technology automates the process of fare collection and agency invoicing. Our platform collects customer co-pays automatically after each ride using the primary payment method designated on their Lyft account. During initial set-up, users are prompted to enter a primary payment method for their account. This primary payment method can be a major credit card (e.g. American Express, Visa, MasterCard, Discover), debit cards tied to checking accounts, prepaid debit cards, or Lyft Cash. At the end of a trip, the ride cost after deducting any agency-provided subsidies is billed directly to this primary payment method. Lyft will invoice the City for the subsidy portion of the fares on a monthly basis.

If a trip is not eligible for a subsidy, the initial fare estimate presented to the rider will not reflect a subsidy, and the customer will be responsible for the full trip fare.

Unbanked Riders
Our prepaid debit card solution and Lyft Cash payment option ensures that cities and transit agencies who partner with Lyft can meet Title VI requirements to provide unbanked riders access to the Lyft network. Riders without a credit card or checking account can pay for rides using prepaid debit cards. Debit cards can be purchased with cash at most grocery stores, convenience stores, and pharmacy chains, including CVS, Walgreens, Stop & Shop, Wegmans, and 7-Eleven. Riders can sign up for Lyft and designate a prepaid debit card as their primary payment method instead of a credit or debit card. Lyft has prioritized prepaid debit card solutions because it does not tie up funds for use on Lyft rides only, providing a more flexible payment experience to cash-based users. Lyft Cash is a stored value payment method that allows riders to 6 pre-load funds into a digital account, and use those funds for future Lyft rides. Riders can visit one of Lyft’s 35,000+ retail partners (Walgreens, Walmart, Kroger, Family Dollar, etc.) across the United States to refill their balances using cash.

3.3. The contract should also include a viable option for ADA riders.

All vehicles approved on the Lyft platform can accommodate collapsible wheelchairs.

In addition, riders who need a fixed-frame wheelchair-accessible vehicle will be able to request one through the current WAV provider for the SC Rides program–ButterFLI.

ButterFLI will continue to serve program riders that need a wheelchair accessible vehicle or extra assistance with boarding and alighting. The existing booking flow that SC Rides riders use to request these rides from ButterFLI will remain the same, providing a seamless transition for program riders under any future contract.

If awarded a contract under this RFP, ButterFLI would be incorporated as a subcontractor under Lyft.

WAV trips are subject to longer boarding and alighting times per trip, as well as the additional training and certifications required to meet the needs of WAV passengers. As such, on-demand WAV trips are priced using an alternative rate structure, provided by ButterFLi, that reflect the higher costs of service. For the SC Rides program, ButterFLI offers a flat rate per ride, based on the following schedule:
● Mon-Fri: $95.00 flat rate; no mileage- or distance-based fare ● Sat/Sun: $125.00 flat rate; no mileage- or distance-based fare As we do with all our other transit partnerships, Lyft will work with the City to ensure that the passenger facing fare for WAV rides remains equal to the fare offered to all other passengers in the program.

3.4. The rideshare service must be able to provide shared-rides. Shared rides involve one or more people sharing a single vehicle to travel together, often to the same or nearby destinations. Please note, the awarded contractor must ensure all SCRides trips are offered as “shared rides” in accordance with OCTA guidelines. However, if no other riders are matched along the route, the trip may proceed as a single-passenger ride.

The City will be able to restrict the trip type or mode that riders can request through the Lyft platform to shared rides only. Under the current program, Lyft’s Shared ride mode matches customer trip requests to active trips heading in the same direction, allowing riders to share the overlapping portion of their ride. If no other riders are matched along the route, the trip will effectively operate as a single-passenger ride.

3.5. Hours of Operation: The rideshare service will operate similar to the time frames of the previous bus routes 191 and 193 service, from 6am to 8pm, daily.

Lyft has developed a “timeboxing” technology that allows our agency partners to limit program subsidies to trips that take place within a defined time window, such as time of 7 day or day of week. The City can use this to limit program subsidies to rides taken between 6am to 8pm, daily.

3.6. Route Descriptions: Pickups and drop-offs within a quarter mile of former route 191 and 193 bus stops. Please see Attachment A for area coverage map or visit Public Mobility Map.

The Lyft platform includes a geofencing feature that allows our agency partners to define customized paratransit service areas. Program subsidies would only be applied to trips that start and end within a defined zone. Under the current SC Rides program,, geofences are set up to restrict subsidies to requests that pickup and dropoff within a quarter mile of the former route 191 and 193 bus stops.

3.7. Identifying a Project Manager who will oversee the proper operation and administration. The designated Project Manager must be available to the City at all times.

Mike Calma will serve as Lyft’s dedicated project manager. Mike will be supported by Jenny Clemmens, Head of Lyft’s Transit Partnerships team. Mike started out in the healthcare logistics space and has spent the last five years focused on account and project management. During his tenure at Lyft, Mike upholds the role as the main point of contact for both transit and healthcare partners. His expertise lies in developing trusted client relationships with a deep understanding of their operations. Being committed to customer obsession has led Mike to addressing the client's challenges with strategic problem-solving.

3.8. Performance monitoring: Prepare and submit all operating reports on-time in the requested format. The City anticipates a monthly billing report that would include customers name and Program ID (if applicable), trip origin and destination, trip mileage, pickup and drop off times, number of trips provided, trip duration, and any other relevant information
We provide all agency partners with invoices reflecting the total cost of services delivered in the previous month. Each invoice is accompanied by a detailed trip-level report that has been carefully designed in partnership with our public agency partners to inform ongoing program planning, evaluation, and refinement—including NTD Reporting—while still protecting the personal travel privacy of customers. The data is provided in a csv/excel format, and structured in such a way that can be quickly imported into any off-the-shelf spreadsheet or GIS tool for further analysis and summary. These trip-level reports would be available for the the City to access at any time through our Program Planning Dashboard, and are updated daily with newly completed ride details.

3.9. Attend meetings with staff as needed.

Mike Calma will be available to meet with City staff on a regular and as-needed basis. 8 3.10. Respond to all customer comments related to service.

Lyft maintains an online Help Desk and 24/7 critical response line that riders and drivers can access through the Lyft app. Agents are available 24 hours a day, 7 days a week to respond to vehicle accidents, safety incidents, and citations. All issues from a lost hat to a reported accident are digitally tracked from initial registration of a complaint to final resolution. In addition, Lyft offers multiple non-emergency channels of support for riders, drivers, and our agency partners, all supported by a team rated “Best Customer Service in Rideshare” by Newsweek for four consecutive years.

Additional channels of support include:
● Real-Time Driver Feedback System. Drivers on the Lyft platform are evaluated on an ongoing, real-time basis through our driver feedback system. At the end of each ride, riders are invited to rate their driver on a scale of 1-5 stars, and provide written feedback about their encounters. If the rider rates their driver 3 stars or lower, they will not be matched with the driver again. Rider feedback is shared anonymously with the driver to help them identify issues and provide the best possible experience for riders. Drivers that receive consistently low ratings will be flagged for a follow up by the Lyft team, leading to support and coaching to improve an issue, and/or potentially resulting in the suspension of the driver from the platform.
● Online Help Center. Lyft’s support team manages an online Help Center (https://help.lyft.com/hc/en-us) with how-to guides and responses to frequently asked questions, as well as a robust contact form that riders can use to flag issues to our Lyft Rider Experience team.
● Twitter. Lyft has dedicated staff to address rider concerns over social media @AskLyft.
● Price Review. If a passenger is unsatisfied with their ride receipt, they can request an internal price review at the bottom of their receipt, or through the ride history section of their account.
● Lost and Found. To help our passengers reconnect with items they inadvertently left in a Lyft ride, we have developed a feature that allows passengers to securely connect with their previous drivers. Riders can access this feature through the Lyft app or via the link in their email ride receipt. For calls and messages, the Lyft app uses a masked phone number so that the rider’s personal contact information remains hidden. If the rider is unable to reach the driver directly, they can contact our 24/7 support team for assistance.

3.11. Services must comply with local, state and federal laws.

Lyft has a dedicated team of experts responsible for ensuring we operate in compliance with applicable laws, rules, regulations, and ordinances governing our operations. This includes all applicable laws and ordinances of the State of California and City of San Clemente.
9 3.12. Maintain and provide reports on service feedback/customer satisfaction including, a compliment/complaint web-based portal.

Please see [3.10] for a description of our 24/7 critical response line, as well as additional channels of support that riders can access.

3.13. Contractor shall notify City within 24 hours of any accident or incidents that occur while providing the service.

Every safety allegation on the Lyft platform results in an investigation by our safety team.

Lyft’s agency partners have a direct line to our Transit Partnerships and Agency Special Resolutions Team, which acts as the agency’s dedicated liaison with Lyft’s general support organization. In the event of an incident, accident or any other issue involving an agency rider, the Special Resolutions team will investigate the accident and report its findings back to designated agency staff. The team will contact all parties involved to collect relevant information regarding the alleged incident or accident, and perform a holistic review of the associated user accounts. Throughout the process, the Special Resolutions team will provide updates to designated agency staff. In the unlikely event that a safety incident occurs, Lyft is willing to work with the City of San Clemente to share relevant information. Incidents would be handled on a case-by-case basis. We are open to exploring protocols that work for the City and align with Lyft’s privacy obligations under law and our privacy policy for Lyft platform users.

3.14. The City reserves the right to decrease or increase hours of operation, area map, or the city subsidy rate at any given time.

The City can create tailored ride programs based on custom geographical boundaries, days of the week, hours of the day, vehicle types, and trip types (e.g. shared vs. non-shared. The trip eligibility parameters described in [3.1.1.2], as well as subsidy amounts can be adjusted on the fly as program and budgetary needs evolve. This flexibility will help the City to deliver meaningful service options at a reasonable cost.

3.15. The City’s program operates under a cooperative agreement with OCTA and in compliance with 2024 OCTA CTFP Guidelines (Refer to Attachment B). The Contractor selected to provide the rideshare services must operate and provide the service in compliance with the Scope of Work and 2024 OCTA CTFP Guidelines to ensure that the City maintains eligibility to receive OCTA funding support.

4.1. Describe the sequential work tasks you plan to carry out in accomplishing this project.

Indicate all key deliverables and their contents. Identify how much of the work will be done on site.

See [7.1] for a discussion of our implementation schedule.

4.2. Identify methods that Contractor will use to ensure quality control, as well as budget and schedule control for the project.

The team will leverage significant investments in technology that Lyft has made to help ensure a reliable, high-quality experience on the Lyft platform. These include real-time supply balancing mechanisms that automatically alert drivers on our platform to areas of greater ride demand, data-driven ETA estimate algorithms based on the tens of thousands of on-demand trip requests every day in the Orange County region, and continuous screening mechanisms that help encourage drivers to always deliver the best possible service to riders.

Lyft’s technology platform connects independent contractor drivers operating their own vehicles to people in their communities who require transportation. As part of the onboarding process, each driver is pre-screened to ensure that they meet Lyft’s platform standards, as well as any applicable federal, state, and local requirements.

Background Checks
Lyft partners with three of the top background check agencies in the country to implement a driver pre-screening process that includes a driving history review and a criminal background check. These include:
● Driving History Review. Lyft reviews individuals’ motor vehicle records before they are approved to drive on the Lyft platform. Lyft also conducts continuous monitoring of driving records, providing our team with rapid insight into new citations and enabling us to quickly deactivate those who no longer meet Lyft’s safety standards. Applicants and existing drivers are prohibited from providing services on the Lyft platform if their motor vehicle records do not comply with the requirements set by the state, local statutes, or with Lyft’s internal criteria. ● Criminal Background Check. All Lyft drivers must pass a criminal background check. This background check includes a Social Security number trace, a nationwide criminal search, a county court records search, a federal criminal search, as well as a U.S. Department of Justice 50-state sex offender registry search. Any disqualifying criminal convictions are immediately flagged for review.

Drivers are prohibited from providing rides on the Lyft platform if their criminal background checks do not meet standards set by the state, local statutes, or with Lyft’s internal criteria. The screening process meets or exceeds requirements established by the state of California for the safe and legal delivery of 11 transportation services through a transportation network company (TNC). Drivers that do not meet these standards are prohibited from providing services through the Lyft platform.

Driver Onboarding
Lyft’s technology platform connects independent contractor drivers operating their own vehicles to people in their communities who require transportation. The driver onboarding process includes a series of tutorials and how-to guides that cover all aspects of service delivery, and provide guidance on how to maintain a safe, inclusive and welcoming community—both inside and outside the car.

Our guidance materials include the following general topic areas:
● Passenger Assistance. Lyft has partnered with Open Doors Organization, a non-profit dedicated to improving the lives of people with disabilities, to advise drivers on best practices for assisting passengers with mobility devices. The resources help drivers understand the different assistive mobility devices they might encounter, and how to safely break down and stow them in their car. The resources include tips for how to communicate respectfully with riders who may need additional assistance.
● Customer Service. Our onboarding materials include modules on customer service. We provide guidance on how to accommodate customers with disabilities that limit their vision and hearing, or passengers who travel with a service animal companion. Lyft also delivers service reminders to Lyft drivers through our driver hub website and regular communication channels of email and text. ● Passenger Sensitivity. Lyft’s onboarding process includes tutorials that remind drivers that they will be serving a diverse group of customers, including passengers who might have limited hearing, vision, or mobility. To help ensure an inclusive and welcoming community for all riders, our tutorials include the following reminders: (1) Some riders may need additional time or assistance boarding their Lyft ride; (2) If you’re not sure what a rider needs, ask your rider, “How may I assist you?”; (3) Willingness to find a way to communicate are your best tools.
● Service Animal Policy. As part of the onboarding process, Lyft reminds drivers that they must comply with applicable laws and Lyft’s Service Animal Policy, which states that drivers may not deny service or otherwise discriminate against riders with service animals. Drivers must transport a rider with a service animal regardless of whether a driver is allergic or afraid of these animals, or has a religious or cultural objection to them. Failure to abide by Lyft’s Service Animal Policy could result in immediate and permanent deactivation if an investigation confirms that a wrongful denial took place
● Anti-Discrimination Policy. Discrimination against passengers or drivers on the basis of race, color, national origin, religion, gender, gender identity, physical or mental disability, medical condition, marital status, age, or sexual orientation is not allowed, and can result in a driver or rider’s deactivation from the Lyft platform. 12 ● Road Safety. Lyft’s driver onboarding process includes tutorial videos and how-to guides that cover all aspects of ride fulfillment, including Lyft’s platform road safety policies and practices. These materials advise drivers on how to maximize safety for themselves, their riders, and other users of the road while picking up, delivering, or finishing a ride. We share common sense advice, such as reminding drivers to go hands-free, follow the rules of the road, and to take their mandatory driving breaks.
● Community Safety. Lyft has developed a community safety education program designed to help drivers understand how to create a safe and comfortable ride for their riders. The program broadly covers the topics: (1) How to read other people’s boundaries; (2) What’s appropriate for an in-car conversation; (3) How to avoid intrusive questions; (4) Tips for defusing an uncomfortable situation. ● COVID-19. Our driver guidance is continuously being updated in response to the ever-changing environment in which we operate. For example, in response to COVID-19, we quickly launched in-app guidance for drivers and created an online course to help drivers protect themselves and others. We regularly update our website with the latest CDC guidelines for rideshare, and share frequent updates with the Lyft community.

Continuous Monitoring
Once onboarded, we have multiple mechanisms in place to ensure drivers remain eligible to provide services through the Lyft platform. These include our real-time driver feedback system, as well as our continuous criminal monitoring and driving record checks:
● Real-Time Driver Feedback. Drivers on the Lyft platform are evaluated on an ongoing, real-time basis through our driver feedback system. At the end of each ride, riders are invited to rate their driver on a scale of 1-5 stars, and provide written feedback about their encounters. If the rider rates their driver 3 stars or lower, they will not be matched with the driver again. Rider feedback is shared anonymously with the driver to help them identify issues and provide the best possible experience for riders. Drivers that receive consistently low ratings will be flagged for a follow up by the Lyft team, leading to support and coaching to improve an issue, and/or potentially resulting in the suspension of the driver from the platform.
● Continuous Driving Record Monitoring. Drivers must be enrolled in continuous driving record monitoring, which monitors for disqualifying driving records on a continuous basis. Applicants and existing drivers are prohibited from providing services on the Lyft platform if their motor vehicle records do not comply with the requirements set by the State, local statutes, or with Lyft’s internal criteria. ● Continuous Criminal Monitoring. In addition to annual background checks, all active drivers on the Lyft platform are enrolled in continuous criminal monitoring, which reports to Lyft disqualifying criminal records on an ongoing basis. Drivers are prohibited from providing rides on the Lyft platform if their criminal 13 background checks do not meet standards set by the state, local statutes, or with Lyft’s internal criteria.
● Zero Tolerance Policy Enforcement. Lyft actively monitors rider feedback for indicators of zero tolerance drug and alcohol policy violations. For example, Lyft’s system will automatically escalate comments containing keywords such as “drunk” or “drugs” for immediate followup by our Trust and Safety team. Our monitoring parameters are intentionally broad to ensure that Lyft errs on the side of caution.

For example, passenger feedback containing the phrase “trip to drug store” would be immediately escalated because the word “drug” was used. If passenger feedback suggests a violation of our zero tolerance policy, Lyft will immediately suspend a driver while our Trust & Safety team conducts an investigation. If the investigation results in definitive evidence or even a strong suspicion of a zero tolerance policy violation, the driver will be permanently banned from the Lyft platform.

Operational Scalability
The supply of vehicles on the Lyft platform in any given region, at any given time, responds dynamically to meet demand. As a result, we measure our performance not by the number of active drivers in a region, but by the wait times (ETAs) delivered to riders.

In Orange County, the Lyft platform facilitates tens of thousands of trips every day, with average pick up times of ~10 minutes or less.

Our platform includes several features that help us quickly adapt to changes in demand.

This includes dynamic supply balancing algorithms that direct drivers to areas of high demand, and the ability to expand driver supply in response to an overall increase in ridership.

Budget Control
By tapping into Lyft’s on-demand network on an as-needed basis, agencies are less constrained by the sunk costs and contractual commitments to minimum trip volume/spend that are typically associated with dedicated service models. Leveraging Lyft’s non-dedicated network thus provides more flexibility to adjust or wind down programs as program needs or budgets evolve, allowing for seamless demobilization.

This unlocks the kind of rapid, iterative, data-driven experimentation that is so critical to the success of innovative mobility programs.

Furthermore, the flexibility of our platform allows the city to efficiently administer a range of cost-sharing subsidies, and adjust these subsidies on the fly as program and budgetary needs evolve. This flexibility will help the City to deliver meaningful service options at a reasonable cost.

4.3. Contractor is encouraged to propose enhancements or procedural or technical innovations to the Scope of Work that do not materially deviate from the objectives or required content of the project.
14 Our Transit Partnerships team is always learning. Our collaborative ethos and iterative, data-driven approach to program design allow agency partners to continually experiment with and refine their innovative mobility programs. As a result, we are always learning with our partners, and from our partners, developing industry best practices that we are able to share across all our programs.

4.4. Provide samples of any past collateral for similar rideshare programs. Copies of samples should be included with the original proposal and each proposal copy.

We are happy to support City staff in the development supportive marketing collateral for the SC Rides program.
15 5: Project Organization and Staffing

5.1. Describe your approach and methods for managing the project.

The City will be working closely with Lyft’s Transit Partnerships team: a think tank of over 40 urban transportation planners, data scientists, product managers, and engineers who have helped launch over 100+ rideshare-based transit partnerships to date. The national scale of our partnerships has allowed us to cultivate a transit center of excellence at Lyft, with breadth and depth of experience in transit planning and operations, technology, analytics, performance measurement, and community outreach. The Transit Partnerships Team will be able to continuously monitor day-to-day operations and address any performance issues or service risks that may arise over the course of our partnership with the City.

Lyft structures our transit partnerships to integrate seamlessly with our operations infrastructure, providing a built-in foundation for ongoing issue resolution, marketing, reporting/evaluation, and refinement once launched. In addition, Lyft provides each of its transit partners an additional layer of support through our dedicated Transit Partnerships Account Management team. Lyft’s Transit Partnership team fields and responds to all inquiries that come into our team directly from program passengers and from agency staff, and will serve as a white-glove interface between the the City and Lyft’s general support teams.

The team will leverage significant investments in technology that Lyft has made to help ensure a reliable, high-quality experience on the Lyft platform. These include real-time supply balancing mechanisms that automatically alert drivers on our platform to areas of greater ride demand, data-driven ETA estimate algorithms based on the tens of thousands of on-demand trip requests every day in Orange County, and continuous screening mechanisms that help encourage drivers to always deliver the best possible service to riders.

Our Transit Partnerships team is always learning. Our collaborative ethos and iterative, data-driven approach to program design allow agency partners to continually experiment with and refine their innovative mobility programs. As a result, we are always learning with our partners, and from our partners, developing industry best practices that we are able to share across all our programs.

5.2. Provide an organization chart showing all proposed project team members. Describe the responsibilities of each person on the project team. Identify the Project Director and/or Manager and the person who will be the key contact with the City of San Clemente.

Mike Calma will serve as Lyft’s dedicated Project Manager and key point of contact with the City of San Clemente. Mike will be supported by Jenny Clemmens, Head of Lyft’s Transit Partnerships team. Please see [5.3] for a full team roster and brief bios. 16 5.3. Provide brief descriptions of the qualifications of key personnel including their responsibilities on this project and experience on other similar projects. Team member resumes may be included, but should be concise.

Brief bios for Mike and Jenny, along with other supporting staff, are provided below.

MIKE CALMA | Transit Partnerships Account Manager
Mike started out in the healthcare logistics space and has spent the last five years focused on account and project management. During his tenure at Lyft, Mike serves as the main point of contact for both transit and healthcare partners.

His expertise lies in developing trusted client relationships with a deep understanding of their operations. Being committed to customer obsession has led Mike to addressing the client's challenges with strategic problem-solving.

JENNY CLEMMENS | Head of Transit Partnerships
Jenny has spent the last 7+ years at Lyft building key partnerships and implementing strategic platform integrations in the Medicaid and Medicare NEMT space. Prior to joining Lyft, Jenny worked in both the advertising technology (Facebook) and financial technology (Orchard) space learning how to modernize legacy systems in video advertising and alternative lending. She has a wealth of experience architecting solutions that allow new technology to optimize highly regulated spaces. Jenny has a bachelors in Corporate Communication and Plan II Honors from The University of Texas in Austin.

EARL KAING | Senior Transit Planner and Analytics
Earl helps design and evaluate solutions tailored to the unique challenges facing our public partners. He brings 17+ years of transit and infrastructure planning experience, including roles as a business intelligence consultant with Accenture, where he focused on public infrastructure; and as a transit planner and analytics manager at San Francisco MTA, where he led complete streets projects to improve the transit rider experience. Earl has a Master of City Planning from UCLA, and a B.S. Mechanical Engineering from UC Berkeley. 17 6: Related Experience

6.1. Describe recent, directly related experience. Include on each listing the name of the client; description of the work done; primary client contact, address and telephone number; dates for the project; name of the Project Director and/or Manager and members of the proposed project team who worked on the project, as well as their respective responsibilities. At least three references should be included. For each reference, indicate the reference's name, organization affiliation, title, complete mailing address and telephone number. The City of San Clemente reserves the right to contact any of the organizations or individuals listed.

6.1.1. CITY OF SANTA MONICA BIG BLUE BUS
Project Name Mobility On-Demand Every Day
Client City of Santa Monica Big Blue Bus (Los Angeles County, CA) Client Contact Information Alfredo Torales, Strategic Transit Planner [email protected]
Phone number provided upon request
Description Of Work Performed Big Blue Bus (BBB) has partnered with Lyft to provide on-demand services via a rebranded Dial-A-Ride program for older adults and people with disabilities living in Santa Monica.

The new service called MODE, Mobility On-Demand Every Day, launched on July 1, 2018 to overcome vehicle supply constraints and provide added mobility options for their Dial-a-Ride users.

Lyft's technology and flexible transportation service network is allowing MODE to meet the high demand for service during peak times when members are most interested in traveling while increasing efficiency when the demand for transportation decreases. This innovation addresses a long-standing issue with Big Blue Bus Dial-A-Ride, where members often encountered challenges booking a ride during high demand periods.

Total Project Cost Contract Value: ~3k rides per month
Lyft’s Contracting Role Lyft is the prime contractor for this project.

Period Over Which The Work
Was Completed,
07/2018 - Present
Project Team Daniel Kim: Transit Partnerships Account Manager/Project Manager
Earl Kaing: Senior Transit Planner and Analytics
Jenny Clemmens: Head of Transit Partnerships
18 THE CHALLENGE
Santa Monica’s Big Blue Bus’ Dial-A-Ride program members were eager for a new solution that embedded more flexibility into the agency’s paratransit offering. Members often encountered challenges booking a ride during high demand periods: the system was oversubscribed between 9am and noon on weekdays, and undersubscribed most other times, making it difficult to ensure riders were receiving a consistent level of service.

For BBB’s Dial-A-Ride, trips usually needed to be booked 24 hours in advance to a telephone information dispatcher who would schedule and dispatch the service for customers. The system didn’t allow BBB to offer on-demand ride requests, track vehicles, or digitally process payments, which was becoming increasingly important information needed to measure program usage. BBB wanted to set up a new system that would improve quality of life for customers and offer more flexible journey capacity without increasing BBB’s existing budget.

THE SOLUTION
Big Blue Bus (BBB) partnered with Lyft to provide on-demand services via a rebranded Dial-A-Ride program for older adults and people with disabilities living in Santa Monica.

The new service called MODE, Mobility On-Demand Every Day, was launched on July 1, 2018 to overcome vehicle supply constraints and provide added mobility options for Santa Monica residents. Lyft's technology and flexible transportation service network is allowing MODE to meet the high demand for service during peak times when members are most interested in traveling while increasing efficiency when the demand for transportation decreases.

The service is available seven days a week, and users can book a MODE ride via the Lyft app or online. Members are limited to a total of 30 rides per month. MODE offers two fare types for a ride: a Low-Income Fare which costs $0.75, and a regular fare which costs $1.50.

Big Blue Bus also uses Lyft’s API integration with Spare Platform to book rides for riders that prefer to make a telephone reservation. Riders phone into Big Blue Bus’s program call center, and a reservationist uses the Spare Platform to schedule and dispatch the ride on the rider’s behalf.

OUTCOME AND IMPACT
The program has made a dramatic difference on riders’ lives, helping seniors continue to live independently and stay connected to their community. Program participants have expressed that the new MODE service with Lyft is helping them stay more active and less 19 isolated, reflecting the positive public health impacts of having reliable access to transportation. “This partnership is reflective of the changing mobility landscape and how transit agencies can adopt new technology to enhance the travel experience for MODE members throughout our City. Continuing to understand customer needs and meeting those needs through quick and innovative service delivery is critical to our success in providing outstanding and efficient service," said Ed King, Director of Transit Services.

6.1.2. CITY OF MONROVIA, CA
Project Name GoMonrovia
Client City of Monrovia (Los Angeles County, CA)
Client Contact Information Sophia Sousa, Management Analyst [email protected]
(626) 932-5512
Description Of Work Performed In response to the evolving transportation needs of suburban communities, the City of Monrovia partnered with Lyft to launch the GoMonrovia program. Through the GoMonrovia program, we have worked to develop a new transportation program that will provide greatly improved mobility options for the suburban user.

The program allows residents, employees, and visitors to Monrovia to access a subsidized Lyft Shared ride anywhere in the service area. This unique and innovative public-private partnership was designed to provide the community with
enhanced and affordable public transportation options that leverages Lyft as a convenient microtransit solution.

Total Project Cost Contract Value: ~10k rides per month Lyft’s Contracting Role Lyft is the prime contractor for this project.

Period Over Which The Work
Was Completed,
3/2018 - Present
Project Team Daniel Kim: Transit Partnerships Account Manager/Project Manager
Earl Kaing: Senior Transit Planner and Analytics
Jenny Clemmens: Head of Transit Partnerships

THE CHALLENGE
Monrovia, an increasingly popular suburb of Los Angeles, stretches about 14 square miles with a population of around 38,000 people. The Southern California Association of Governments expects the region’s population to grow by 4 million people in the next 25 years. Looking at Monrovia, that figure isn’t hard to believe. During the past three years, the City has added more than 2,000 new jobs, nearly 2,000 new residents, and the community is in the process of adding more than 2,200 new housing units to address 20 skyrocketing housing costs. And while the growth is welcome, it also presents transportation challenges.

In early 2018, Monrovia city leaders were looking for innovative ways to offer transportation options, to prepare the city for the mobility issues that come with increased population density and growing competition for limited parking.

Historically, Monrovia ran a traditional “Dial-a-Ride” shuttle service called Monrovia Transit to help residents move around the community and connect to regional transit services. The Dial-a-Ride transit program was a curb-to-curb service with flexible routing instead of a fixed route or schedule. That program cost the city about $1 million a year and provided around 38,000 trips annually.

Monrovia’s Dial-a-Ride system was inconvenient and inefficient, struggling to get residents where they needed to go in a timely manner. City officials realized that the community needed a transit system that was more responsive to their transportation needs to save people time and
convenience, while improving the operation’s efficiency.

THE SOLUTION
The City’s leadership aimed to combine local resources
and existing services with innovative technology
platforms to build an entirely new public transportation model for suburban communities like Monrovia. The City
looked for transportation partners with whom they could work closely and who recognized the role of both public transit and emerging services in enhancing community
mobility. That ethos aligned with Lyft’s mission to
complement public transit.

Lyft and City officials developed and launched
GoMonrovia, a first-of-its-kind partnership that was launched in March 2018. The program, which replaced the Dial-a-Ride program, incentivizes Shared Rides to transit and around the City.

OUTCOME AND IMPACT
The adoption of GoMonrovia’s new microtransit program with Lyft has exceeded expectations, having grown ridership well over 1,000 percent. GoMonrovia is now one of the most successful new mobility partnerships in the United States and has become an interesting case study of how to grow shared commuting, increase access to transit, and decouple mobility from car ownership in suburban communities. The City has received the Chapter President’s Award by the Southern California Chapter of the American Society for Public Administration (ASPA), as well as a Local Government Excellence 21 Award from the International City/County Management Association (ICMA) for the GoMonrovia program.

By partnering with Lyft, the City of Monrovia has been able to offer improved access to a larger variety of transit services for its growing communities. Ultimately, this unique partnership program has demonstrated that a new model for suburban mobility can be achieved through microtransit services with organizations like Lyft.

6.1.3. PINELLAS SUNCOAST TRANSIT AUTHORITY
Project Name Mobility On Demand
Client Pinellas Suncoast Transit Authority (Tampa Bay Area, FL) Client Contact Information Bonnie Epstein
Director of Mobility Services
727.540.1980
Description Of Work Performed In February 2019, Pinellas Suncoast Transit Authority partnered with Lyft to launch their innovative Mobility on Demand (MoD) program for paratransit riders. By tapping into Lyft’s ubiquitous ridesharing network, the MoD partnership allows PSTA to offer riders an on-demand option that complements the Authority’s traditional ADA paratransit service (PSTA Access). Tens of thousands of MoD trips have been delivered through the Lyft platform since then, providing paratransit riders with easier access to jobs, education, healthcare, and social and
recreational opportunities. “Since I’m not able to drive and I live alone, the Mobility on Demand program provides me with the necessary transportation to go to medical appointments,” explained one PSTA rider. “The reason the [MoD Program] works great for me is because I am able to schedule appointments where I don’t have to wait hours in the doctor’s office…to get picked up.” Furthermore, because the MoD program is built around Lyft’s non-dedicated rideshare network, PSTA has been able to more cost-effectively serve demand for rides, especially during peak periods. In Fall 2021, for example, the Authority reported a roughly 40% reduction in per-trip costs through the MoD partnership. The success and popularity of MoD led PSTA to expand their partnership with Lyft in Summer 2021, adding a first/last-mile- and a late night jobs access program to the Authority’s MoD offerings.

Lyft is integrated into PSTA’s white-label “PSTA Access” app. which riders use to book rides for the Mobility on Demand program. The PSTA Access app is powered on the back-end by Spare Labs.

Total Project Cost Contract Value: ~15k rides per month Lyft’s Contracting Role Lyft is the prime contractor for this project. 22 Lyft is integrated into PSTA’s white-label “PSTA Access” app, which riders use to book rides for the Mobility on Demand program. The PSTA Access app is powered on the back-end by Lyft’s API Integration with the Spare Labs platform.

Period Over Which The Work
Was Completed,
02/2019 - Present
Project Team Spencer Harrison: Transit Partnerships Account Manager/Project Manager
Earl Kaing: Senior Transit Planner and Analytics
Jenny Clemmens: Head of Transit Partnerships
23 7: Project Schedule

7.1. Provide a schedule for completing each task in the work program, including deadlines for preparing all project deliverables.

Lyft is able to execute the contract and launch the proposed program without delay.

Our proposal leverages capacity within the existing network of drivers providing services through the Lyft platform. That network fulfills tens of thousands of on-demand trip requests every day across the Orange County—24/7. The the City can seamlessly integrate with that network to launch the proposed program on an expedited timeline, and scale their program up or down on an iterative basis as operational data is collected and analyzed.

Below we outline our general implementation timeline for instituting a new program.

However, the current SC Rides program is already live, and so we can continue to serve riders while we work with the City to execute a new contract. There will be no disruption to the existing service during the contract negotiation period, and no ramp up time to launch a new service once a final contract is executed.

WEEKS FROM CONTRACT EXECUTION
TASKS 1 2 3 4 5 6

PRE-LAUNCH
1 Develop Final Mobilization & Service Plan
2 Configure Technology Platform (Digital Passes)
3 Test Service Plan
4 Marketing and Outreach

POST-LAUNCH
5 Program Management (Auditing, Reporting,
Invoicing)
24 8: Compensation

8.1. Proposed schedule should clearly show the costs for meeting the objectives of the program and include a list of limitations regarding the service and include any issues that would not fully meet the objectives of the program.

Partnering with Lyft requires no up-front software implementation costs, nor any ongoing fees for technology and operations support. We offer a pay-as-you-go structure tied to trips booked and delivered through the platform, which means that instead of a set per-month or upfront fee commitment, City of San Clemente would only pay for rides taken under one of your programs. We are proposing that each ride would be priced according to Lyft’s prevailing prices for the region, which apply to all Lyft rides in Orange County.

Lyft’s Dynamic Pricing Algorithm automatically adjusts fares on a ride-by-ride basis in response to changing costs (e.g. insurance). As such, historic pricing will not be predictive of future costs. Furthermore, we also dynamically calculate prices based on real-time movements in supply and demand. This can result in higher or lower prices for trips of equal distance/time. This dynamic pricing model helps us redirect drivers from areas of low demand to areas of high demand in real-time, and deliver competitive, market-rate pricing to riders and the City of San Clemente.

Since January 2025, Lyft has delivered about 15k trips or roughly 3k trips per month through the SC Rides program. The average total cost of the trip has been about $11.10, with the City of San Clemente covering roughly $7.72 in subsidies per trip.

8.1.1. ButterFLI WAV Trips
WAV trips are subject to longer boarding and alighting times per trip, as well as the additional training and certifications required to meet the needs of WAV passengers. As such, on-demand WAV trips are priced using an alternative rate structure, provided by ButterFLi, that reflect the higher costs of service.

For the SC Rides program, ButterFLI offers a flat rate per ride, based on the following schedule:
● Mon-Fri: $95.00 flat rate; no mileage or distance-based fare ● Sat/Sun: $125.00 flat rate; no mileage or distance-based fare Lyft will act as a direct pass-through between ButterFLI and the City; we do not add additional markups to the cost of each WAV trip delivered by ButterFLI.

As we do with all our other transit partnerships, Lyft will work with the City to ensure that the passenger facing fare for WAV rides remains equal to the fare offered to all other passengers in the program.
25 9: Statement of Compliance

9.1. Consultant/Contractor must submit a Statement of Compliance with all parts of the Request for Proposal and Draft Agreement terms and conditions, or a listing of exceptions and suggested changes, along with a description of any cost implications or schedule changes the exceptions and/or changes cause. The Statement of Compliance must declare either: a. This proposal is in strict compliance with the Request for Proposal and Draft Agreement and no exceptions to either are proposed; or b. This proposal is in strict compliance with the Request for Proposal and Draft Agreement except for the items listed. For each exception and/or suggested change, the consultant/contractor must include: i. The suggested change in the RFP or rewording of the contractual obligations. ii. Reasons for submitting the proposed exception or change. iii. Any impact the change or exception may have on project costs, scheduling or other considerations.

This proposal is in strict compliance with the Request for Proposal and Draft Agreement except for the items listed:

We have reviewed Attachment C: City of San Clemente Professional Services Agreement, and broadly reserve the terms of the agreement for further clarification and discussion.

Lyft receives ride requests and seeks to match those ride requests with available drivers performing the transportation services (“Lyft’s Business Model”). We have developed a General Services Agreement (GSA) for public agency rideshare agreements based on this unique business model, specifically for and in collaboration with our government agency partners. The GSA includes a description of the terms and insurance we generally include in our contracts, which have been derived and informed by similar agreements that we have crafted to support 100+ public agency partnerships.

Should we be fortunate enough to be selected for an award, we would like to propose the terms in the GSA as a starting point for contracting. We have approached each of our 100+ partnerships with a collaborative spirit, and generally reserve for discussion only those elements of the City’s proposed service agreement as necessary to adequately capture the business relationship and risks and to reflect evolving industry standards.

We appreciate the opportunity to work with the City of San Clemente on a final contract and scope of services that conforms to industry standards and all applicable federal, state, and local laws, while meeting the City of San Clemente and OCTA’s requirements.
26 10: Other Information

10.1. Acknowledgement of receipt of all RFP addenda, if any.

We acknowledge receipt of Addendum Number 1 issued May 20, 2025. 27 EXHIBIT “D”

COMPENSATION
In full compensation for the Services rendered by the Consultant under the Agreement, the City shall pay the Consultant for actual work performed at the following hourly rates:

WORKER’S COMPENSATION INSURANCE CERTIFICATION

WORKERS' COMPENSATION DECLARATION

I hereby affirm under penalty of perjury one of the following declarations:

(ONE OF THE BOXES BELOW MUST BE CHECKED)
I have and will maintain a certificate of consent from the California Labor Commission to self-insure for workers' compensation, as provided for by Section 3700 of the Labor Code, for the performance of the work to be performed under this contract.

I have and will maintain workers' compensation insurance, as required by Section 3700 of the Labor Code, for the performance of the work to be performed under this contract. My workers' compensation insurance carrier and policy number are:

Carrier____________________________________________________ Policy Number______________________________________________

I certify that, in the performance of the work under this Agreement, I shall not employ any person in any manner so as to become subject to the workers' compensation laws of California, and I hereby agree to indemnify, defend, and hold harmless the City of San Clemente and all of its officials, employees, and agents from and against any and all claims, liabilities, and losses relating to personal injury or death, economic losses, and property damage arising out of my failure to provide such worker’s compensation insurance. I further agree that, if I should become subject to the workers' compensation provisions of Section 3700 of the Labor Code, I shall forthwith comply with those provisions.

WARNING: FAILURE TO SECURE WORKERS’ COMPENSATION

COVERAGE IS UNLAWFUL, AND SHALL SUBJECT AN EMPLOYER TO

CRIMINAL PENALTIES AND CIVIL FINES UP TO ONE HUNDRED THOUSAND DOLLARS ($100,000), IN ADDITION TO THE COST OF COMPENSATION, DAMAGES AS PROVIDED FOR IN SECTION 3706 OF THE LABOR CODE, INTEREST, AND ATTORNEY’S FEES.

Safety National Casualty Corporation
SP 4066817
Docusign Envelope ID: D8D25237-24C6-45E3-937F-BEA63F017D1E 28 Dated: ________________________, 20____
________________________________
(“CONSULTANT”)
By: ________________________________
________________________________
Title
________________________________
Address
________________________________
Lyft, Inc.
185 Berry Street, Suite 400 San Francisco, CA 94107
VP, Lyft Business
Buck Poropatich
Docusign Envelope ID: D8D25237-24C6-45E3-937F-BEA63F017D1E June 2, 2025
29 THANK YOU FOR THIS OPPORTUNITY!

San Clemente City CouncilJune 17, 2025

San Clemente City Council
June 17, 2025