Council Policy Prioritization: Early Consideration Response Form For questions, please contact Gloria Schmanek, City Manager’s Office, at [email protected]
Department Rules Date Item Department Rep. Name/Ext. Council Member Sponsorship Policy/Ordinance Subject Staff Recommendation܆ GREEN Adopt based on tradeoffs outlined on next page
܆ YELLOW Send to Priority
Setting Process
܆ RED Recommend Council not
adopt nominated idea
܆ NEEDS CLARIFICATION OR
MORE TIME TO EVALUATE
Staff Evaluation
/ƐƚŚŝƐĂligned with City Roadmap?
܆ Yes ܆ No
/ƐƚŚŝƐĂlready underway inĂ
DepĂƌƚŵĞŶƚ work plan?
܆ Yes ܆ No
/ƐƚŚŝƐƚime Đritical orĂŶ Ğmergency?
܆ Yes ܆ No
tŝůůƚŚŝƐƌequire substantialƌĞƐŽƵƌĐĞƐ͕
staffing͕ budget͕ŽƌƐƚƌĂƚĞŐŝĐƐƵƉƉŽƌƚ?
܆ Yes ܆ No
Criterion to Determine Scale of Project ComplexityProject complexity is determined by scoring the project in each of the 3 criterions below and then summing the score. a. Low Complexity is a sum of 6 or less.
b. Medium Complexity is a sum of 7 – 9.
c. High Complexity is a sum of 10 or greater.
Total Score =
Scoring Criterion
Low Complexity Medium Complexity High Complexity
Estimated Duration 6 – 9 months ܆ =1 9 - 18 months ܆ =2 More than 18 months ܆ =3 Organizational Complexity(Internal)
Can Easily be Absorbed into Existing Work Plan
܆ =1 Planned Work (Future) ܆ =2 Work Not Currently Proposed ܆ =3 Have staff with required skillset/knowledge
܆ =1 Have staff with required skillset/
requires moderate research
܆ =2 Do not have staff with required
skillsetͬrequires significant
research
3 =܆
Less than or equal 2 staff required
܆ =1 3 - 4 staff required ܆ =2 More than 5 staff required ܆ =3 (External) 1 Additional
Department
܆ =1 2 Other DepartmentƐ Involved ܆ =2 3 or more DepĂƌƚŵĞŶƚs Involved ܆ =3 DEPT.
Required ܆ Airport ܆ Auditor ܆ CMO ܆ OED/CA ܆ ESD ܆ Fire ܆ HR ܆ IT ܆ PRNS ܆ Police ܆ Retirement ܆ Attorney ܆ Clerk ܆ CMO – Budget ܆ Community Energy ܆ Finance ܆ Housing ܆ IPA ܆ Library ܆ PBCE ܆ PW ܆ DOT ܆ CMOʹ ŽŵŵƵŶŝĐĂƚŝŽŶ ܆ DKʹ City Manager's Office Rules Date 1/19/22 G.2
Carolina CamarenaNew Official Logo of San Jose
Mayor Liccardo
✔
✔ ✔ ✔ ✔
✔
✔
✔
✔
9 For questions, please contact Gloria Schmanek, City Manager’s Office, at [email protected]
AnalysisExplain the rationale for staff recommendation, including any mitigating factors that need to be considered (recent legislative action, significant work plan changes, etc.). Please address the following as well.
GREEN LIGHT: The Administration can implement this Nominated Idea under its current work plan. Item should be sent to Council to add to Department work plan. ;ϭͿ,ŽǁǁŝůůƚŚĞ/ĚĞĂďĞĂƉƉƌŽĂĐŚĞĚ͍;ϮͿ If adopted͕ what isŝƚƐ impactĂŶĚͬŽƌtradeoff toƚŚĞ City Roadmap or ƚŽĂDepĂƌtŵĞŶƚ work plan͕ ŝŶĐůƵĚŝŶŐƐƚƌĂƚĞŐŝĐƐƵƉƉŽƌƚ? ;ϯͿWhat is the minimum viable scope to moveƚŚĞ/ĚĞĂ forward and reduceŝƚƐ complexity? YELLOW LIGHT: The Administration recommends Council send this Nominated Idea to the Priority Setting Process due to (describe cost implications, workload impacts, or other factors). RED LIGHT: The Administration recommends Council not adopt this Nominated Idea due to (describe reason implementation would be difficult if not impossible – conflict with other laws, etc.).
1 - CMO Communications Team will benchmark costs of adopting a new logo with like organizations (Sunnyvale, VTA) who have recently updated their logo. 2 - If adopted, the Administration recommends this item for the 2022-2023 budget process which allows for deeper analysis of staffing and cost implications. 3 - The minimal viable scope is benchmarking costs. Memo Recommendations: 1 - Identify the cost of making the widely-embraced “San José” logo, created by Native Digital, the official logo of the City of San José: CMO Communications Team will benchmark costs of adopting a new logo with like organizations (Sunnyvale, VTA) who have recently updaed their logo. 2 - Seek community input, and return with a recommendation through the mid-year budget 2 - process for Council consideration: CMO Communications Team will embark on community input if the item is adopted in the 2022-2023 budget process. 3 - If staff recommends a change, a recommendation at mid-year should include a timeline for potentially phasing out the current City of San José “sun” logo, and an approach to integrating the new logo on City assets in a manner that minimizes any expenditure of public resource: CMO Communications Team will make a recommendation in the 2022-2023 budget process. 4. Review licensing agreement with Team San Jose for the production of branded merchandise including t-shirts and other items, and explore expanding the agreement to other local vendors, including San Jose Made and other small local businesses: CMO Communications and OEDCA will work with the CAO and Team San Jose as well as other vendors to review and explore a licensing agreement.