Berryessa Flea Market
Status Report
Community & Economic Development Committee
April 25, 2022
Item d (1)
Office of Economic Development and Cultural Affairs
Nanci Klein, Blage Zelalich, Lori Severino, Adolfo Ruelas, Nathan Donato-Weinstein
Berryessa Flea Market Vendor Association
Roberto Gonzalez
Outline
1. Background context
2. Quarterly Status Reports from Property Owner
3. Vendor Transition Fund and Flea Market Advisory Group Background
June 2021: City Council approved Flea Market Southside Rezoning project, including provisions intended to support vendors:
• 5 acres for an urban market
• $5 million in funding from the property owner*
• New Advisory Group with vendors comprising a supermajority • Business support and outreach by OEDCA
• Requirement for a one-year notice of any closure of the existing market, given no sooner than July 1, 2023
* City committed additional $2.5 million
Quarterly Status Reports
Requirements:
• Property owner to submit Quarterly Status Reports on permitting and construction activities and vendor displacement, relocation, and termination
• CEDC to review the owner’s Reports twice a year
Reports submitted in October 2021, January 2022, and April 2022:
• Submitted applications for a Master Planned Development Permit (PD21-018) and a Tentative Map (T21-041)
• Reported no direct displacement or relocation of vendors and two terminations
OEDCA’s Flea Market Workplan Objectives
Work to prevent
displacement of
vendors due to
redevelopment
Engage, support,
and collaborate with
the vendors
OEDCA’s Flea Market Workplan (Per City Council Direction) Vendor outreach,
engagement, and
support
Set up the Advisory
Group and Vendor
Transition Fund
Conduct studies to
support development
of the future market
Explore alternative
sites
Vendor Outreach, Engagement, and Support
• Began meeting with leaders
• Created a website and flyer
• Coordinating with technical
service providers
• Collecting contact information
• Sending updates/resources by
email and text
Vendor Outreach, Engagement, and Support
• Participated in a Public Markets class
• Conducted outreach in October to share
information on residential relief programs
and small business resources
• Held a Resource Fair and Engagement
Event on February 23, 2022 (Spanish,
English, and Vietnamese) ~150 attendees
Setting up the Advisory Group and Vendor Transition Fund Select a consultant to help set up and facilitate
the Flea Market Advisory Group
Begin meetings with stakeholders to draft a Flea
Market Advisory Group charter
Approve the Flea Market Advisory Group charter
(including the member selection process)
Conduct selection process for the Flea Market
Advisory Group members
Begin the Flea Market Advisory Group meetings
Economic & Feasibility Studies
Building blocks for long-term solutions:
• Economic and Cultural Impact Study
• Public Market Operations Research
• Site Assessments
How to learn more and reach us:
www.sanjoseca.gov/fleamarketvendors
Email: [email protected]
Phone: 408-535-8181
Roberto Gonzalez