Monterey Corridor Working Group Report
Monterey Corridor Working Group Report
ITEM 3.4 MONTEREY
CORRIDOR
SOUTHERN GATEWAY TO SAN JOSE
ROSALYNN HUGHEY, DEPUTY CITY MANAGER
NORA CHIN, ASSISTANT TO THE CITY MANAGER
NATHAN DONATO-WEINSTEIN, OFFICE OF ECONOMIC DEVELOPMENT AND CULTURAL AFFAIRS
JILL RODBY, MONTEREY CORRIDOR BUSINESS ASSOCIATION
TRACI FERDOLAGE, SAN JOSÉ STATE UNIVERSITY
KRISTEN BROWN, SILICON VALLEY LEADERSHIP GROUP
Monterey Corridor Working Group Report
Background and Process
Established by Mayor/Council in
January 2019; led by
Councilmembers Esparza and
Jimenez
Residents, businesses, union rep,
homeless service provider,Santa
Clara County Fairgrounds
Address benefits, challenges and
effects of High-Speed Rail, increased
Caltrain service, homelessness, and
land use and development
opportunities
Study Area: from Alma Avenue to
Blossom Hill Road
Meeting Date T opic
May 24, 2019 Kick-off, Corridor Context, Group
Purpose, and Focus
June 27, 2019 Business & Economic Development, and
Planning & Land Use
August 22, 2019 Transportation Planning
November 7,
2019
Beautification and Sense of Place
January 23, 2020 Corridor Development Opportunities,
Vision, and Strategic Directions
March 5, 2020 Corridor Development Opportunities,
Funding Priorities and Partnerships
March 2, 2022 Where We Were, What’s Changed, and
Next Steps
April 6, 2022 Review Recommendation
Ideas/Concepts
May 4, 2022 Review Draft Recommendations
June 1, 2022 Finalize Recommendations
1 Monterey Corridor Working Group Report
Monterey Corridor Profile: Residents
103,000
residents
66%
Language other
than English at
home
27%
of residents
with college
degree
14%
of residents
living below
poverty rate
$71,485
Median
household
income
30,000
homes
2 Monterey Corridor Working Group Report
Monterey Corridor Profile: Business
21,000
workers
2,946
businesses
$2.2B
sales
88%
Microbusinesses
7%
Industrial vacancy
2M
3M
4M
2019
Q3
2019
Q4
2020
Q1
2020
Q2
2020
Q3
2020
Q4
2021
Q1
2021
Q2
2021
Q3
2021
Q4
2022
Q1
2022
Q2
Monterey Road Corridor Study Area Big Qtr_SalesTax
Sales Tax Generation, 2019-2022
3 Monterey Corridor Working Group Report
Vision and Strategic Directions
The Monterey Corridor will be a welcoming and connected community that celebrates the diversity of its people as well as its economic and cultural assets that are supportive of its residents and businesses. Its history is important and bolsters its significance as the Southern Gateway into the City of San José. 1. Promote Economic Vitality
2. Catalyze Development Opportunities
3. Promote Livability and Sense of Place
4 Monterey Corridor Working Group Report
Accomplishments to Date
Accomplishment Highlights
Planning and Land use
Initiated Capitol Caltrain Station Area Plan
Received Priority Production Area designation from
Metropolitan Transportation Commission
Beautification/Economic Vitality
Negotiated agreement to introduce beautification efforts on Union Pacific Railroad property along the corridor
Contracted with new Business District Manager
Implemented gateway branding banner campaign
T ransportation
High-Speed Rail certified the Environmental Impact
Report
DOT received funding to design and conduct
environmental analysis for rail project grade separations 5 Monterey Corridor Working Group Report
Business Community
6 Monterey Corridor Working Group Report
Business & Manufacturing Hub
7 Monterey Corridor Working Group Report
Sports-Recreation-Entertainment
San José State University
8 Monterey Corridor Working Group Report
Sports-Recreation-Entertainment
San José State University
9 Monterey Corridor Working Group Report
Sports and Recreation: Sharks Ice and Fairgrounds
10 Monterey Corridor Working Group Report
Recommendation Highlights: Promote Economic Vitality
Strategic
Direction
Recommendation Estimated
Start Date Estimated End Date Lead
Promote
Economic
Vitality
Increase business engagement through additional retention visits and follow-up Fall 2022 Contract ends April 2023/budget required to extend
OEDCA
Consultant
Strategically promote grant programs and resources such as the Storefront Grant Program Summer 2022 Ongoing OEDCA Business Development Staff
Build the capacity of businesses to create a business
association Spring 2022 Spring 2023 OEDCA
Consultant
Support growing business clusters such as sports and
recreation* Ongoing Ongoing OEDCA Business
Development Staff
Foster retail opportunities* Ongoing Ongoing OEDCA Business Development Staff
Partner with VTA on its Community-Based Transportation
Plan Spring 2022 Spring 2023 VTA/DOT
Design quick-build transit and safety improvements along Monterey Road Ongoing Spring 2023 DOT
Actively preserve and promote light and industrial land uses Ongoing Ongoing OEDCA Business Development Staff
11 Monterey Corridor Working Group Report
Strategic
Direction Recommendation Estimated Start Estimated
End
Lead
Catalyze Development
Opportunities
Promote and attract potential
investors to vacant/underutilized
development sites*
Ongoing Ongoing OEDCA Business
Development Staff
Continue to promote the
Monterey Corridor’s unique
Opportunity Zone
Fall 2022 Ongoing
through 2026
OEDCA Business
Development Staff
Complete the Capitol Caltrain
Station Area Plan and submit it to
City Council for action
March 2022 June 2023 PBCE
Citywide Planning
Recommendation Highlights:
Catalyze Development Opportunities
12 Monterey Corridor Working Group Report
Recommendation Highlights: Promote Livability & Sense of Place Strategic Direction Recommendation Estimated
Start
Estimated
End
Lead
Promote Livability
and Sense of Place
Engage the neighborhood and
business community to support
blight reduction efforts
Winter 2023 Summer 2023 PRNS/BeautifySJ
Proactively seek funding for tree
planting and street improvements
for the public right-of-way
Unfunded Unfunded DOT
Complete the planning, design, and
environmental clearance for grade
separations of Skyway, Branham, and
Chynoweth Avenues
Fall 2022 Winter 2024 DOT
Participate and advocate for the
prioritization of public art when the
High-Speed Rail Corridor Planning
committee resumes
Unknown/
Dependent on HSR
Unknown/
Dependent on
HSR
OEDCA/Cultural
Affairs Staff
Use existing communications
channels to educate the community
about positive changes along the
corridor*
Partially funded/
Ongoing
Partially funded/
Ongoing
PRNS/BeautifySJ, Monterey
Corridor Website, all
departments as
appropriate
Explore opportunities to enhance
the corridor’s sense of place (i.e.,
murals, wayfinding, etc.)
Partially funded/
Ongoing
Partially funded/
Ongoing Council Offices/
OEDCA Cultural Affairs
13 Monterey Corridor Working Group Report
Acknowledgements
Working Group Members:
Maya Esparza, Councilmember , District 7
Sergio Jimenez, Councilmember , District 2
District 7 Resident: Mulissa Willette
District 2 Resident: Russell Failing
Coastal Lumber Representative: Jim Zubillaga
Granite Rock Representative: Erik Schoennauer
HomeFirst Representative: Rene Ramirez
Mechanical, Electrical, Plumbing & Fire Sprinkler Union Representative: Jean Cohen/Will Smith Monterey Corridor Business Association: Jill Rodby
Santa Clara County Fairgrounds: Abe Andrade
Silicon Valley Leadership Group Representative: Jason Baker/Kristen Brown The Plant Management Representative: Lisa Weiss
VTA:Aaron Quigley
City Staff:
City Manager’s Office
Office of Economic Development and Cultural Affairs
Housing Department
Department of Parks, Recreation and Neighborhood Services Department of Planning, Building and Code Enforcement
Department of Transportation
14 Monterey Corridor Working Group Report
Staff Recommendation
• Accept the Monterey Corridor Working Group Report
• Direct staff to return to City Council with an update on progress in six months
15 Monterey Corridor Working Group Report
Monterey Corridor Working Group Report
ITEM 3.4 MONTEREY
CORRIDOR
SOUTHERN GATEWAY TO SAN JOSE
ROSALYNN HUGHEY, DEPUTY CITY MANAGER
NORA CHIN, ASSISTANT TO THE CITY MANAGER
NATHAN DONATO-WEINSTEIN, OFFICE OF ECONOMIC DEVELOPMENT AND CULTURAL AFFAIRS
JILL RODBY, MONTEREY CORRIDOR BUSINESS ASSOCIATION
TRACI FERDOLAGE, SAN JOSÉ STATE UNIVERSITY
KRISTEN BROWN, SILICON VALLEY LEADERSHIP GROUP