Electronic Billboards on City-Owned
Property Status Report
1 Community and Economic Development
Committee
Item d(4)
October 24, 2022
Blage Zelalich, Deputy Director, Departmentof Economic Development and Cultural Affairs
Nora Chin, Assistant to the City Manager
Digital Signage on City-owned Property: Goals
Enhance the commercial
vibrancy of Downtown
Remove blighted static
billboards
Explore digital technologies to
allow real-time emergency
notifications and messaging to
residents
Generate revenue opportunities
for the City
Background
2016-2018: Staff analyses and engagement with
community, tenants of City-owned properties,
and billboard/sign companies
September 2018: City Council approved new Council
Policy 6-4, Signs on City-Owned Land, allowing
billboards, programmable electronic signs, and signs
displaying off-site commercial speech
17 City-owned sites, up to 22 signs
Direction to staff to release RFPs for building-
mounted signs in Downtown and free-standing
freeway-facing signage on City-owned property
Work Plan
Work divided into two separate RFP processes
1) Select Sites process: Building-Mounted Signage
• Initial RFP issued August 2019; Notice of Intended
Award (NOIA) issued December 2019
• Second RFP issued May 2020; panel evaluation
completed; NOIA pending
2) Alternative Sites process: Free-Standing Signage
• RFP issued July 2019; NOIA issued July 2020 but
rescinded in October 2020 for City to re-examine
initial evaluation; new NOIA issued July 2021
Next Steps
December 2022: Issue NOIA for Select Sites locations
January 2023-August 2023: Conduct environmental
analysis for Select Sites and Alternative Sites
locations
Fall 2023: Finalize contract terms and bring
recommendations to City Council
Electronic Billboards on City-Owned
Property Status Report
6 Community and Economic Development
Committee
Item d(4)
October 24, 2022
Rosalynn Hughey, Deputy City Manager
Blage Zelalich, Deputy Director of Economic Development and Cultural Affairs
Nora Chin, Assistant to the City Manager