Item 8.2
Electronic Billboards on
City-Owned Property
December 13, 2022
Nora Chin, Assistant to the City Manager
Rosalynn Hughey, Deputy City Manager
Blage Zelalich, Deputy Director, Office of Economic Development and Cultural Affairs 1 Digital Signage on City-owned Property: Goals
Enhance the commercial
vibrancy of Downtown
Remove blighted static
billboards
Explore digital technologies to
allow real-time emergency
notifications and messaging to
residents
Generate revenue opportunities
for the City
Background
2016-2018: Staff analyses and engagement with
community, tenants of City-owned properties, and
billboard/sign companies
September 2018: City Council approved new Council
Policy 6-4, Signs on City-Owned Land, allowing
billboards, programmable electronic signs, and signs
displaying off-site commercial speech
17 City-owned sites, up to 22 signs
Direction to staff to release RFPs for building-
mounted signs in Downtown and free-standing
freeway-facing signage on City-owned property
Work Plan
Work divided into two separate RFP processes
1) Select Sites process: Building-Mounted Signage; Opportunity for Digital Art
• Initial RFP issued August 2019; Notice of Intended Award (NOIA) issued December 2019
• Second RFP issued May 2020; NOIA issued December 2022 • 5 sites
2) Alternative Sites process: Free-Standing Signage
• RFP issued July 2019; NOIA issued July 2020 but rescinded in October 2020 for City to re-examine initial evaluation; new NOIA issued July 2021
• 3 sites
Next Steps
January 2023-August 2023: Conduct environmental
analysis for Select Sites and Alternative Sites
locations
Fall 2023: Finalize contract terms and bring
recommendations to City Council
October 24th Community and Economic Development
Committee Meeting
Committee recommendation:
1. Accept status report
2. Direct staff to return to City Council to amend City Council Policy 6-4 Signs on City-Owned Land to include
the tree replacement ratio and 100% renewable San
José Clean Energy requirements that were part of the
Council-approved Project Plan for two Outdoor
Advertising Digital Billboards under the Airport
Advertising Concession Agreement between City and
Clear Channel Outdoors Inc.
Item 8.2
Electronic Billboards on
City-Owned Property
December 13, 2022
Nora Chin, Assistant to the City Manager
Rosalynn Hughey, Deputy City Manager
Blage Zelalich, Deputy Director, Office of Economic Development and Cultural Affairs 7