Community & Economic Development Committee (ced)
February 26, 2024

Electronic Large-Format Signage on
City-Owned Property Status Update
Community and Economic Development
Committee
Item d(3)
February 26, 2024
Blage Zelalich, Deputy Director, Office of Economic Development and Cultural Affairs Robert Manford, Deputy Director, Department of Planning, Building and Code Enforcement Digital Signage on City-owned Property: Goals
 Enhance the commercial
vibrancy of Downtown
 Generate revenue opportunities
for the City
 Explore digital technologies to
allow real-time emergency
notifications and messaging to
residents
 Remove blighted static
billboards
Perez Museum, Miami Fl
Denver, Co
2 Background
 2016-2018: Staff analyses and engagement
with community, tenants of City-owned properties,
and billboard/sign companies
 September 2018: Approval of
new Council Policy 6-4, allowing
billboards, programmable signs
and signs displaying off-site
commercial speech
 17 sites, up to 22 signs
 Direction to release RFPs for building-mounted signs in Downtown and free-standing freeway-facing signage on
City-owned property
3 Work Plan
 Work divided into two separate RFP processes
1) Select Sites process: Building-Mounted Signage
• Initial RFP issued August 2019; Notice of Intended
Award (NOIA) issued December 2019
• Second RFP issued May 2020; panel evaluation
completed; NOIA issued December 2022
2) Alternative Sites process: Free-Standing Signage
• RFP issued July 2019; NOIA issued July 2020 but
rescinded in October 2020 for City to re-examine initial evaluation; final NOIA issued March 2023
4 Work Plan
 Since January 2023
 Execute CEQA-related funding agreements
 Coordinate logistical and technical parameters of signs with each location
 Review sign design
 Lease negotiations
 Begin environmental
Process for Selected and
Alternative Sites
Sunset Spectacular, West Hollywood
5 Next Steps
 Spring 2024: Complete environmental scoping
analysis for Select and Alternative Sites and receive draft Initial Study environmental documents
 Summer 2024: Circulation of
environmental documents
 Fall 2024: Finalize project-level
environmental clearance and
contract terms for Council action
 Fall 2024: Lease agreements executed
after Council consideration of environmental clearance
Arsht Center for the Performing Arts, Miami FL
6 Electronic Large-Format Signage on
City-Owned Property Status Update
Community and Economic Development
Committee
Item d(3)
February 26, 2024
Blage Zelalich, Deputy Director, Office of Economic Development and Cultural Affairs Robert Manford, Deputy Director, Department of Planning, Building and Code Enforcement