TEAM SAN JOSE
Community and Economic Development Committee
March 25, 2024
Item (d)2
PRESENTERS:
Kerry Adams Hapner, Office of Economic Development and Cultural Affairs Team San Jose: Ihab Sabry, Ben Roschke, Matthew Martinucci, and Laura Chmielewski
YTD Actual Goal Variance Annual Goal % Achieved
% Annual Goal
Achieved
Estimated Direct Visitor Spending $ 28,854,392 $ 25,113,867 $ 3,740,525 $ 55,108,300 115% 52% Future Hotel Room Nights Booked (Citywide) 52,669 56,000 (3,331) 112,000 94% 47% Theater Occupancy 95% 96% -1% 91% 99% 104%
Gross Operating Revenue $ 21,936,017 $ 20,189,999 $ 1,746,018 $ 37,840,503 109% 58% Gross Operating Results $ 2,822,299 $ 902,459 $ 1,919,840 $ 1,539,364 313% 183% Customer Satisfaction 100% 95% 5% 95% 105% 105%
Response Rate 28%
Team San Jose
Convention Center and Facility
Performance Results
FYTD December 2023
FY 2023-24 Mid-Year
2 Sales Dashboard
Future Citywides Booked FYTD %FYOY
Count 5 -28.6%
Rooms 25,851 2.2%
Lead Generation FYTD %FYOY
Event Leads Entered 601 24.2%
Room Night Leads Entered 658,715 36.0%
17,069
8,782
Market Segmentation of Future Citywide Room Nights
Booked
1 2
3 Dashboard Metrics
HOTEL INFO TOTAL NEWSLETTER SUBSCRIBERS
FYTD FYTD YOY 83,519
Occupancy 64.2% 0.3%
Average Daily Rate $ 159.58 0.6% SOCIAL MEDIA
Revenue Per Avail Room $ 102.47 0.9% Facebook Likes 30,555 Instagram Followers 31,438
WEBSITE UNIQUE VISITORS LinkedIn Followers 3,139
sanjose.org Pintrest Followers 659
FYTD 1,590,306 YouTube Subscribers 466
FYTD YOY 114.5% Threads Followers 4,395
TikTok Followers 715
X (Twitter) Followers 8,342
4 Sales Strategies and Business Climate Update
• Primary focus on proactive sales for 24-month window (2023 – 2024) • “Mosaic Approach” to business solicitation, belief that most groups and events have good value if they are placed correctly
• Show dates at SJCC (Ex Halls): 72 in 2023, 79 on Jan 1, 2024, 91 on Feb 1, 2024 • Utilizing T&E and sponsorship funding for highest customer engagement opportunities and to mitigate meeting cost increases
• Many cities are investing in Convention Center expansions and additional HQ hotels 5 Convention Center Expansion Projects
(complete or underway)
▪ Arlington, TX Milwaukee, WI Cincinnati, OH
▪ Los Angeles, CA Savannah, GA St. Louis, MO
▪ Austin, TX Denver, CO Ft. Worth, TX
▪ Ft. Lauderdale, FL San Antonio, TX Cleveland, OH
▪ Indianapolis, IN Las Vegas, NV Raleigh, NC
▪ New Orleans, LA Dallas, TX Detroit, MI
6 July - December 2023 Consumer Paid Media
Production Reporting Spend Produced
Production data sourced from: ADARA Impact, Sojern and Expedia IMPRESSIONS 50,893,695 INQUIRIES 4,003,371
HOTEL BOOKINGS 9,650
(31,845 room nights)
TOTAL
REVENUE TOTAL REVENUE TOTAL REVENUE $13,404,500 TOTAL ROAS $38.93 HOTEL REVENUE 5,227,755
Definitions:
● Inquiries = Website pageviews/interactions, offsite ad unit interactions ● ROAS = Return on Ad Spend
● Impressions = How many times the an ad was
delivered to users.
*Data is inclusive of paid media and paid social
FLIGHT BOOKINGS 15,094
REACH 16,964,565
7 Organic Social Media: July - December 2023
Between July and December 2023, organic followers increased by 11% across all Visit San Jose social platforms, +47% YoY. Average engagement between July - December 2023 is at 10% across all platforms. • Includes followers from newly added social platforms TikTok and Threads. • Growth in followers and engagement is attributed to vacant position being filled.
Note: We have paused X
(Twitter) due and added
Tik Tok and Threads.
8 Consumer Email:
• From July to December, 12 campaigns launched
totaling over 980k emails sent, 66% increase from
January – June 2023.
• 13,405 new subscribers added between July and
December from paid search, paid social, and onsite sources. • Content included support for multiple local events
including Summerfest, Cinequest, MOSAIC
America Festival and various shows at the San
Jose theaters.
• Content also supported the San Jose Earthquakes,
Headliners, hotels and restaurants.
• Total Leisure Database 83,519
9 9 9
Meeting Planner Email:
• From July to December 2023: 1,285 new
Meetings email signups
• 10 media emails deployed via various
vendors to their meeting planner databases.
• This has resulted in over 217,000 emails
delivered, 66,000 opens, and 1,600 unique
clicks.
Total Meetings database as of 12/31/23: 7,092
10 PR Highlights
• 124 stories in national and local publications and
outlets
• Reach 369.2M unique views
• Ad Value $2.6M
• Compared to the first half of 2023, both reach and ad value increased 1200% and 1358%
• Large increase attributed to filling vacant
positions allowing for increased international and
national TV broadcast exposure
• Major themes included:
• Consumer return of travel to San Jose
• San Jose as California travel destination for
international markets
• Local economic impact of travel
• Meetings in San Jose
• Resurgence of San Jose culinary scene
Fall Travel to California
Broadcast & Online
Calgary, Vancouver & Edmonton TV Markets
Reach 6.2M | Ad Value $226.2K
Don’t Believe Everything You See on
Twitter About a San Francis co Meeting
Apocalyp s e
Online
Reach 15K | Ad Value $29
Atmospheric River Weather Report
Broadcast & Online (2 Days)
Reach 122.6M | Ad Value $614K
The underrated Silicon Valley city that
has so much more to offer than tech
Print & Online
Reach 27M | Ad Value $79.8K
Fabulous luxury, tiny staircases and doors to
nowhere: San Jose, California’s historic 160-
room Winchester Mystery House is
gloriously eccentric
Print & Online (also featured on MSN)
Reach 137.6M | Ad Value $266.7K 11
TEAM SAN JOSE
Community and Economic Development Committee
March 25, 2024
Item (d)2
PRESENTERS:
Kerry Adams Hapner, Office of Economic Development and Cultural Affairs Team San Jose: Ihab Sabry, Ben Roschke, Matthew Martinucci, and Laura Chmielewski