ATTACHMENT A
Neighborhood Business District Association FY 2023-2024 Status and Planned Outcome Report
Business District
Association
Year Status & Planned Outcome
Alameda Business
Association (ABA)
Year 1 In spring 2023 staff procured consultants to
reinvigorate the board, attract new members,
identify marketing programs and address the
long-term funding strategies for the ABA. The
progress has been positive with new non-profits,
property owners and financial institutions
joining the association. Monthly member
meetings restarted and as a result paid
memberships are growing. Buoyed by this
success the board formally submitted a request
to OEDCA in March 2024 for funding to explore
the formation of a property-based or community
benefit improvement district and extend the
funding for the capacity building consultant an
additional year.
Alum Rock Santa Clara
Street Business Association
(ARSCSBA
Year 2 In late 2023 the ARSCSBA campaigned to
establish a property-based business improvement
district within its boundaries but was unable to
secure the minimum 30% threshold of support
from property owners. OEDCA is committed to
support ARSCSBA and contracted with a
specialist consultant to assist the association
board to re-evaluate its sustainability strategies.
New board members have been appointed and
notably, the ARSCSBA organized its inaugural
mixer of the year, which drew more than 50
attendees. This event exemplified their
commitment to building a cohesive and thriving
community through meaningful engagement and
collaboration.
Calle Willow Business
Association
Year 1 The Calle Willow business association has been
reestablished with support from staff and local
partners, as well as the appointment of a
consultant. New board members have been
recruited and the association meets regularly.
Business District
Association
Year Status & Planned Outcome
The legal status of the association (501c6) is
pending IRS approval. The Association is
actively looking to develop its role and
engagement with business and the community in
Calle Willow.
East Santa Clara Business
Association (ESCBA) - East
Village
Year 1 In June 2023, OEDCA appointed a consultant
to revitalize the ESCBA. This investment led to
the restoration of monthly board meetings and
the recruitment of new board members, injecting
fresh energy into the Association. The ESCBA
secured grants for a muralist to create
captivating artworks aimed at attracting foot
traffic from San Jose State University and
downtown. In late 2023 the Association board
agreed to create a new identity for the business
corridor and for the corridor to be rebranded as
the East Village. Moving forward, the East
Village will actively expand community
engagement and develop a comprehensive
marketing strategy to attract new revenue.
Monterey Corridor
Business Association
(MCBA)
Year 2 A comprehensive marketing plan for the corridor
has been completed, which will be pivotal in
raising the profile of the commercial district.
The Board continued to recruit new members
including property owners, and recently
approved the plan to establish a business
improvement district focused on issues of
security, environmental clean ups and area
promotion. Consultant Civitas has been retained
to advance the improvement district formation
process. Staff anticipates securing City Council
approval for a business improvement district
along the corridor by the end of 2024.
Story Road New The Story Road business district project was launched in March 2024 with the active support
of CM Doan and District 7 staff. Recruitment of
potential members for the Board of Directors is
underway. The formation of a business
Business District
Association
Year Status & Planned Outcome
association in this area of the City is an
opportunity for enhanced engagement with the
Vietnamese business community and a key work
plan item for the Small Business team in 2024-
25. Tully Eastridge Business
Association Road (TREBA)
Year 2 Over the past year, TREBA intensified efforts to enhance the district's vitality. Notable
achievements include securing City and county
grants, forming finance and marketing
committees, and engaging in community events.
Additionally, TREBA collaborated with the
University of San Francisco to create
architecture renderings of the district's future. In
January 2024, the TREBA board voted to move
forward the formation of a business
improvement district. Improvement district
consultant Civitas was contracted in April to
advance the formation process. Staff will work
closely with Civitas and TREBA to advance
improvement district formation and secure City
Council approval by the end of 2024.
Winchester Boulevard New A consultant agreement for the Winchester Boulevard business corridor was executed in
early 2024 following a competitive procurement
process. The project is scheduled to officially
launch in late April and will be closely
coordinated with the District 1 Vice Mayor’s
office.