Community and Economic
Development Committee
April 22, 2024
Item (d)4
Rachel VanderVeen
Assistant Director, Housing
Rent Stabilization
Program Strategic Plan
Status Report
Emily Hislop
Division Manager, Housing
2 Why Develop a Strategic Plan?
4/19/2024
November 2016 City Auditor Report on the Apartment
Rent Ordinance - Recommendation #15:
“…develop a formal strategic plan…that outlines desired goals and outcomes, and establishes measures of
program effectiveness.”
Per City Auditor, the plan should include objectives,
strategies, activities, outcome measures, and targets.
3 What is a Strategic Plan?
4/19/2024
Defines desired
results
Plans tasks to
meet those
results
4 Strategic Plan’s Areas of Focus
4/19/2024
Maintain tenancies and mitigate displacement of
apartments and mobilehome residents
Further fair housing through inclusive education and
outreach to housing providers and residents
Foster positive relationships between residents and
housing providers
Promote stable and long renter tenancy
Preserve mobilehomes and mobilehome parks as source
of affordable housing
5 Development of Strategic Plan
4/19/2024
Strategic Plan TaskCompleted
RFP and Engagement of Consultant Spring/Summer 2022
Consultant Review of Ordinances / Program
Documents; Analysis of Historic Data and Comparable
Jurisdiction Best Practices
Summer 2022 – Winter
2023
Stakeholder Engagement Winter/Spring 2023
Report Out of Stakeholder Engagement Spring 2023
Draft Strategic Plan and Initial Public Comment Period Spring/Summer 2023 Revised Draft Strategic Plan Based on Feedback Summer 2023 Public Comment Period on Revised Draft Plan Fall 2023
Proposed Strategic Plan Spring 2024
Proposed Three-Year RSP Strategic Plan
Focus of three-year Strategic Plan is to improve:
1. Data, collection and measures;
2. Assessment of outcomes;
3. Engagement efforts with community; and
4. Program administration
The draft Plan does not propose any changes to the
Ordinances
6 Goal 1 – Improve Data Collection and Metrics
Considers methods and tools to
improve the breadth and quality
of program-related data and
metrics
Includes tasks related to the Rent
Registry, data collection methods
and tracking of outcomes
7 Goal 2 – Improve Implementation
Improve implementation of Program through process
and operational enhancements
Includes tasks relating to best practices for program
efficiency, better collaboration with stakeholders and
petition process streamlining
8 Goal 3 – Improve Marketing and Outreach
Increase community awareness,
outreach, and marketing of the
Program and Ordinances
Includes tasks relating to proactive
community engagement, regular
meetings with housing providers and
targeted education and marketing
efforts
9 Goal 4 – Evaluate Program Effectiveness
Evaluate Program effectiveness of Apartment Rent
Ordinances, Tenant Protection Ordinance and Related
Policies
Includes tasks relating to enforcement mechanisms of
existing laws and developing ways to address Housing
Provider impacts
10 Notable Changes in the Revised Draft Strategic Plan
Removed exploring a Right to Counsel program and/or alternative housing collaborative court model. This strategy is in the Housing Element and in progress.
Added establish a mediation program to support residents and housing providers in resolving disputes through voluntary mutual agreements.
Revised language to include grassroots efforts like Promotores programs to increase awareness of tenants’ rights under the Apartment Rent Ordinance and Tenant Protection Ordinance.
Added conduct housing provider “Landlord Learning Sessions” targeting smaller landlords, with multi-lingual translation/interpretation and that are held in collaboration with third party service providers and other City Departments.
Added language to evaluate the frequency of use of joint petitions and consider enhancements to encourage their use by housing providers and tenants.
Added language to evaluate the impact to housing providers and residents due to limits on utility charges.
Added performance metrics and outcome measures for each goal area. 11 Community and Economic
Development Committee
April 22, 2024
Item (d)4
Rachel VanderVeen
Assistant Director, Housing
Rent Stabilization
Program Strategic Plan
Status Report
Emily Hislop
Division Manager, Housing