BeautifySJ Neighborhood
Blight Reduction Annual Report
October 10, 2024
Neighborhood Services and Education Committee
PRESENTERS
Olympia Williams, Interim Deputy Director
Aurelia Bailey, Interim Division Manager
Hilda Morales, Program Manager
Jamie Marcil, Program Manager
Department of Parks, Recreation and Neighborhood Services 1 • BeautifySJ Expansion
• Three Es Approach to Blight
• 2023-2024 Program Accomplishments
• Looking Forward
AGENDA
2 3
Upstream Downstream
THREE Es APPROACH TO BLIGHT
Since its initial launch over six years ago, the BeautifySJ initiative the City’s investment in blight reduction services resulted in major increases in the eradication of graffiti, illegal dumping, and litter focused on public spaces.
Cities and Counties that use this approach:
Alameda County
Contra Costa County
San Mateo County
City of Los Angeles
4 2023-2024 ERADICATION EFFORTS • 12,642,000 million pounds of trash from the City’s public spaces
⚬ 33% increase from FY22-23 • 2,994,859 square feet of graffiti eradicated ⚬ 3% increase from FY22-23 • 7 Mural projects completed since 2018 ⚬ including 116 individual art pieces • 1,704 incidents on private properties addressed • Hosted 152 Dumpster Day events can collected 1,462 tons of debris
⚬ 58% from previous years
5 2023-2024 ERADICATION EFFORTS • 311 app report increase compared to FY22-23 ⚬ 21% increase in illegal dumping reports • RAPID cleared 9,500,500 pounds of debris ⚬ 35% increase in trash/debris collected compared to FY22- 23 • 10,243 work orders completed, on par with FY22-23 efforts • Reimbursed $93,692 from 6,264 recycle mattresses • 17,648 volunteers collected 907,965 pounds of trash/debris • 32,488 volunteer hours • 36% increase in volunteer participation 6 • Caltrans, California Department of
Transportation
• Creek Cleanup Partners
⚬ Southbay Clean Creeks Program
⚬ Keep Coyote Creek Beautiful
⚬ Trash Punx
• County of Santa Clara
• Union Pacific Railroad
• Valley Water
• SJ Earthquakes - 3 Year Partnership
KEY PARTNERSHIPS
7 EDUCATION/ #BSJPROUD
• Engaged 74 schools with over 7,400 students • BeautifySJ is finalizing contracts for the following out of home (OOH) advertisements:
o Two mall ads at Eastridge Mall
o 25 Transit shelter ads across San José
o 50 VTA bus tail ads circulating San José routes • In 2024, BeautifySJ signed a three-year partnership contract with the San Jose Earthquakes
o In-stadium advertisements with a reach of 18,000
spectators per game
o Tabling activations and one community
outreach event per year
8 ENFORCEMENT ACTIONS
• BSJ has no dedicated enforcement resources; works with Code Enforcement • Enforcement issues citations for illegal dumping
• Since October 2016, 236 citations issued
• 8 cameras to record illegal dumpers
• [email protected]
• Over 300 No Illegal Dumping signs installed
9 LOOKING FORWARD FY24-25
BeautifySJ Neighborhood Blight Reduction program is a core operation in the Cleaning Up Our Neighborhoods Focus Area . 10 ENGAGEMENT STRATEGY
11 Model Vision
A comprehensive solution for
Neighborhood Association Engagement
shaped through the community
engagement process.
Neighborhood
Association
Forum
Neighborhood
Association
Engagement Model
PRNS is working on expanding the Model by
developing a strategy to enhance and
coordinate existing programs, aiming to
improve outcomes and resources.
Neighborhood Engagement Efforts
2023 Re-Launched Annual Conference
o Quality of Life and Engagement
o Reducing Blight in Neighborhoods
o Gathered feedback on the Neighborhood Engagement Model Capacity Building, Two-Way Communication, Issue Support 2024 Neighborhood Association Forum
12 WHEN? WHERE?
200 E Santa Clara St, San Jose,
CA 95113
Annual Neighborhood Conference
THANK YOU!
MAYOR MATT MAHAN CITY COUNCIL CMO – BUDGET OFFICE PRNS - PARKS DIVISION DOT – HEAVY EQUIPMENT TEAM DOT - VEHICLE ABATEMENT PROGRAM ESD - WATERSHED PROTECTION TEAM PBCE – CODE ENFORCEMENT PW – FLEET TEAM SAN JOSE POLICE DEPARTMENT NEIGHBORHOOD ASSOCIATIONS CALTRANS COUNTY OF SANTA CLARA VALLEY TRANSIT AUTHORITY GUADALUPE RIVER PARK
CONSERVANCY-SAN JOSE WALLS GRAFFITI PROTECTIVE COATINGS
KEEP COYOTE CREEK BEAUTIFUL
SJ CONSERVATION CORPS DOWNTOWN STREETS TEAM SOUTHBAY CLEAN CREEKS COALITION THE TRASH PUNX UNION PACIFIC RAILROAD VALLEY WATER DISTRICT AND LAST BUT NOT LEAST, THE BSJ TEAM! 13 BeautifySJ Neighborhood
Blight Reduction Annual Report
October 10, 2024
Neighborhood Services and Education Committee
PRESENTERS
Olympia Williams, Interim Deputy Director
Aurelia Bailey, Interim Division Manager
Hilda Morales, Program Manager
Jamie Marcil, Program Manager
Department of Parks, Recreation and Neighborhood Services 14