CONFIDENTIAL | 2024 | PAGE 1
ASSESSMENT, READINESS,
AND FEASIBILITY REPORT
An Initiative of the Children & Youth
Services Master Plan, City of San José
City of San José
OCTOBER 2024
Presenter: Margaret Brown, Vice President for Business Development at Blue Zones AGENDA
3 1
SITE VISIT FINDINGS & READINESS OVERVIEW
2 Margaret Brown, Mark Ishikawa, Jaclyn Cheves
WHAT’S NEXT & Q&A
All Participants
WELCOME & OPENING REMARKS
Councilmember Dev Davis & Supervisor Cindy Chavez
CLOSING REMARKS
4 Our Purpose:
To empower everyone, everywhere
to live better, longer.
Site Visit Findings & Readiness Overview
| 2024 | PAGE 5
Blue Zones – Solution Model
LIFE RADIUS®
Almost all Americans spend 90% of their lives within 20 miles of home. We call this the LIFE RADIUS.
That’s where we focus—implementing permanent and
semi-permanent changes to where people spend the
majority of their waking lives.
At homes, schools, worksites, grocery stores,
restaurants, and faith-based organizations.
We make healthy choices easier—even unavoidable.
Where you spend your time and who you spend it
with is the intervention that transforms well-being.
| 2024 | PAGE 6
Transformation Model Process
• Preliminary
community
assessment
• Focus groups, 1:1’s
• Presentations
• Well-Being Driver
Analysis
• Sponsor identification
and Value, Impact
and, ROI analysis
• Community Input &
Discovery
• Well-Being
Measurement
• Coalition Building
• Training
• Blueprint
Development
• Volunteer
Mobilization
• Implement Blueprint
• Engage people and
places
• Impact policy to drive
environmental
change
• KPIs reported on
annual basis
• Celebrate!
• Create and
implement
sustainable blueprint
• Continue impacting
well-being in the
community
• Share outcomes data
using Well-Being
Index and
Community Selected
Metrics
Assessment Foundation
& Planning Transformation
Certification/
Sustainability
CONFIDENTIAL | 2024 | PAGE 7
Blue Zones Project
DEVELOPMENT TIMELINE AND MILESTONES
2024
TODAY
Jan - June June SeptJuly - Sept Sept - Oct Jan
Well-Being
Driver Analysis
Presentation
Steering
Committee
Development Launch
1:1 Meetings
Expert Pre-
Calls
Keynote Event
Value Presentation
Policy
• Built Environment
• Food Environment
• Tobacco
• Alcohol
Places
• Schools & Worksites
• Grocers & Restaurants
People
• Civic, Faith
Final Report &
Proposal
Continue
Sponsorship
Development
Meetings
Sponsorship
Roundtable
Finalize
Sponsorship
Development
Meetings
Secure
Contracting
Entity
Go/No-Go
Decision
Jan-Feb March
LaunchContractingFinal
Decision
Focused
Meetings
Readout &
ProposalAnalysis
Community Leadership
Event & Experts in
Community
Assessment
Development
of Findings
and Report
Sponsorship
Development
Meetings
READINESS FEASIBILITY
Our Team
Aislinn Kotifani
COMMUNICATIONS
MANAGER
Carrie Anne Blevins
VP, PEOPLE AND
PLACES
Naomi Imatome-Yun
EXECUTIVE VICE PRESIDENT, EDITOR
IN CHIEF, & CHIEF MARKETING &
COMMUNICATIONS OFFICER
Jan-Emmanuel De
Neve, PhD
WORLD HAPPINESS
EXPERT
Sophia Piña-McMahon
EDITORIAL & DIGITAL
SPECIALIST
Sarah Bowman
VP, POLICY
OPERATIONS &
DEVELOPMENT
Chris Danley
BUILT ENVIRONMENT
EXPERT
Mark Ishikawa
VP, COMMUNITY
TRANSFORMATIONS
Margaret
Adamek, PhD
NATIONAL FOOD
POLICY EXPERT
Ben Leedle
CEO
Dan Buettner
BLUE ZONES
FOUNDER
Joaquin Razo
PROJECT SOLUTIONS
LEAD
Dan Buettner, Jr.
CHIEF DEVELOPMENT
OFFICER
Steve Samples
SENIOR FINANCIAL
ANALYST
Amelia Clabots
CHIEF FINANCE
OFFICER
Heather Sciartelli
ALCOHOL AND
TOBACCO EXPERT
Jaclyn Cheves
DIRECTOR OF POLICY &
PARTNERSHIPS
Shelly Trumbo
CHIEF
TRANSFORMATIONS
OFFICER
Debbie Watkins
ACCOUNT EXECUTIVE
Christine Kraft
PARTNERSHIPS, EQUITY, &
IMPACT CONSULTANT
Claudia Morales
FOOD POLICY
EXPERT
Margaret Brown
VP, BUSINESS
DEVELOPMENT
Liz Rodriguez
PROJECT MANAGER
| 2024 | PAGE 8
STRONG COMMUNITY ENGAGEMENT
COMMUNITY DIALOGUE
Convened more than 50 community
leaders for in-person collaborative
discussions.
- Sports Roundtable
- Healthcare Roundtable
- Community Led Conversation
- Value Presentation
San José community leaders and residents demonstrated strong interest and support for a Blue Zones Project initiative by attending several key events.
FOCUS GROUP SESSIONS
& IN-DEPTH 1:1 INTERVIEWS
More than 100 individuals
participated in the sessions to
discuss key sectors of policy,
schools, worksites, and community
engagement.
BLUE ZONES KEYNOTE
More than 130 individuals attended the
in-person presentation that provided
an overview of Blue Zones history and
research.
| 2024 | PAGE 9
2023 | PAGE 10
Children and Youth Services Master Plan
and Blue Zones Opportunities Overlay
P
o
l
i
c
y
Built Environment
• Reinstate, focus, and streamline Vision Zero Task
Force
• Expedite and increase quick-built pedestrian
projects determined through Walk
• Safe San José
• Launch speed safety cameras
• Improve and maintain area parks and recreational
outlets
• Increase pedestrian connectivity
• Continue to invest in a focused tree canopy
campaign
• Explore maximizing public/quasi-public spaces
• Amend zoning codes to increase housing density in
alignment with State Bill 10
• Improve transit experience
• Expand urban villages program
Food Systems
• Foster food skills development to shift food culture
• Improve hunger relief infrastructure to enable
increased capacity
• Improve healthy, culturally relevant choices in
hunger relief settings
• Expand locally managed healthy food incentive
programs to reach more people use planning,
zoning, and regulatory tools to support healthy food
access
• Ensure healthy options and habits for K-12 students
in the plates they spend time
• Provide comprehensive training and technical
assistance to implement procurement policies
supporting farm-to-institution initiatives
• Focus a food policy coordinating body on San José
• Establish incubator kitchen to support new
entrepreneurs
• Spotlight several healthy corner stores
Alcohol
• Increase availability of youth alcohol prevention &
media literacy education program
• Improve treatment referral systems
• Establish policies that reduce alcohol outlet density • Empower neighborhoods to address alcohol outlet
density
• Establish policies that limit alcohol marketing and
advertising
• Reduce availability of single serve flavored alcohol
products
• Incentivize healthy corner stores
• Responsible beverage sales and service training
requirements far all alcohol retailers
• Build a network of local advocates
Tobacco
• Reduce tobacco retailer density
• Align with Santa Clara County
• Support a conditional use permit
• Increase adherence bv retailers
• Expand school and community engagement
• Improve the State Of Tobacco Control Report grade
• Build capacity through partnerships with Blue Zones
communities
• Support continued funding opportunities
• Empower youth advocates
• Partner with healthcare providers for cessation
resources
• Reduce tobacco-related health inequities
P
l
a
c
e
s
Schools
• Revitalize Wellness Committees to create a
comprehensive wellness policy
• Enhance social-emotional learning programs
• Implement wellness initiatives through grant funding
and technical assistance
• Host community resource access events
Worksites
• Leveraging local community resources and networks
• Establishing a community-wide worksite wellness
council
• Sustainability of wellness initiatives
• Strengthening partnerships with educational
institutions
Restaurants
• Expedite and increase quick-built pedestrian
projects determined through Walk
• Safe San José
• Launch speed safety cameras
• Improve and maintain area parks and recreational
outlets
• Increase pedestrian connectivity
• Continue to invest in a focused tree canopy
campaign
• Explore maximizing public/quasi-public spaces
• Amend zoning codes to increase housing density in
alignment with State Bill 10
• Improve transit experience
Grocery & Corner Stores
• Incorporate best practices from Blue Zones
Approved Restaurants
• Implement more local and sustainable food practices
• Create community connections
• Identify technical assistance and resources to learn
valuable skills in scheduling, hiring,
• training, marketing, and controlling food costs while promoting healthy options.
P
e
o
p
l
e
Civic & Faith-based Organizations, Volunteers & Ambassadors • Collaboration between civic and faith-based organizations on multi-cultural events and community conversations that promote connection and well-being • Improve accessibility to community events and resources through built environment initiatives, collaboration across community organizations, and increased volunteer opportunities • Civic and community leaders to promote and host moais and community events • Actively involve diverse voices across generations and cultures • Establish regular youth listening sessions on issues like mental health, education, and community safety to gather input directly from young people • Launch an annual San Jose Youth Health Summit featuring youth-led workshops, resource fairs, panels, interactive health activities, and networking opportunities with community Key: Children and Youth
Services Master Plan
Priorities
Systems Transformation: City of San José
System of Care “Safety Net”
Housing Access and Security
Safe, Clean and Connected
Communities
Health and Mental Wellness
Early Learning and Child Care
Meaningful and Sustaining Jobs
Learning and Empowerment
| 2024 | PAGE 10
Closing Remarks | Thank You!