7.1 BeautifySJ Neighborhood
Blight Reduction Annual Report
October 29, 2024
City Council
PRESENTERS
Olympia Williams, Deputy Director
Aurelia Bailey, Interim Division Manager
Department of Parks, Recreation and Neighborhood Services 1 • BeautifySJ Expansion
• Three Es Approach to Blight
• 2023-2024 Program Accomplishments
• Looking Forward
AGENDA
2 3
Upstream Downstream
THREE Es APPROACH TO BLIGHT
Since its initial launch over six years ago, the BeautifySJ initiative the City’s investment in blight reduction services resulted in major increases in the eradication of graffiti, illegal dumping, and litter focused on public spaces.
Cities and Counties that use this approach:
Alameda County
Contra Costa County
San Mateo County
City of Los Angeles
4 2023-2024 ERADICATION EFFORTS
• 12,642,000 million pounds of trash from the City’s public spaces
⚬ 33% increase from FY22-23
• 2,994,859 square feet of graffiti eradicated
⚬ 3% increase from FY22-23
• 7 Mural projects completed since 2018
⚬ including 116 individual art pieces
• 1,704 incidents on private properties addressed
• Hosted 152 Dumpster Day events can collected 1,462
tons of debris
⚬ 58% from previous years
5 2023-2024 ERADICATION EFFORTS
• 311 app report increase compared to FY22-23
⚬ 21% increase in illegal dumping reports
• RAPID cleared 9,500,500 pounds of debris
⚬ 35% increase in trash/debris collected compared to
FY22-23
• 10,243 work orders completed, on par with FY22-23 efforts • Reimbursed $93,692 from 6,264 recycle mattresses
• 17,648 volunteers collected 907,965 pounds of trash/debris • 32,488 volunteer hours
• 36% increase in volunteer participation
6 • Caltrans, California Department of
Transportation
• Creek Cleanup Partners
⚬ Southbay Clean Creeks Program
⚬ Keep Coyote Creek Beautiful
⚬ Trash Punx
• County of Santa Clara
• Union Pacific Railroad
• Valley Water
• SJ Earthquakes - 3 Year Partnership
KEY PARTNERSHIPS
7 EDUCATION/ #BSJPROUD
• Engaged 74 schools with over 7,400 students
• BeautifySJ is finalizing contracts for the following out of home (OOH) advertisements:
o Two mall ads at Eastridge Mall
o 25 Transit shelter ads across San José
o 50 VTA bus tail ads circulating San José routes
• In 2024, BeautifySJ signed a three-year partnership
contract with the San Jose Earthquakes
o In-stadium advertisements with a reach of 18,000
spectators per game
o Tabling activations and one community
outreach event per year
8 ENFORCEMENT ACTIONS
• BSJ has no dedicated enforcement resources; works with Code Enforcement
• Enforcement issues citations for illegal dumping
• Since October 2016, 236 citations issued
• 8 cameras to record illegal dumpers
• [email protected]
• Over 300 No Illegal Dumping signs installed
9 LOOKING FORWARD FY24- 25
BeautifySJ Neighborhood Blight Reduction program is a core operation in the Cleaning Up Our Neighborhoods Focus Area . 10 ENGAGEMENT STRATEGY
11 Model Vision
A comprehensive solution for
Neighborhood Association Engagement
shaped through the community
engagement process.
Neighborhood
Association
Forum
Neighborhood
Association
Engagement Model
PRNS is working on expanding the Model by
developing a strategy to enhance and
coordinate existing programs, aiming to
improve outcomes and resources.
Neighborhood Engagement Efforts
2023 Re-Launched Annual Conference
o Quality of Life and Engagement
o Reducing Blight in Neighborhoods
o Gathered feedback on the Neighborhood Engagement Model Capacity Building, Two-Way Communication, Issue
Support
2024 Neighborhood Association Forum
12 WHEN? WHERE?
200 E Santa Clara St, San Jose,
CA 95113
Annual Neighborhood Conference
THANK YOU!
MAYOR MATT MAHAN
CITY COUNCIL
CMO – BUDGET OFFICE
PRNS - PARKS DIVISION
DOT – HEAVY EQUIPMENT TEAM
DOT - VEHICLE ABATEMENT PROGRAM
ESD - WATERSHED PROTECTION TEAM
PBCE – CODE ENFORCEMENT
PW – FLEET TEAM
SAN JOSE POLICE DEPARTMENT
NEIGHBORHOOD ASSOCIATIONS
CALTRANS
COUNTY OF SANTA CLARA
VALLEY TRANSIT AUTHORITY
GUADALUPE RIVER PARK
CONSERVANCY -SAN JOSE WALLS
GRAFFITI PROTECTIVE COATINGS
KEEP COYOTE CREEK BEAUTIFUL
SJ CONSERVATION CORPS
DOWNTOWN STREETS TEAM
SOUTHBAY CLEAN CREEKS COALITION
THE TRASH PUNX
UNION PACIFIC RAILROAD
VALLEY WATER DISTRICT
AND LAST BUT NOT LEAST, THE BSJ TEAM!
13 7.1 BeautifySJ Neighborhood
Blight Reduction Annual Report
October 29, 2024
City Council
PRESENTERS
Olympia Williams, Deputy Director
Aurelia Bailey, Interim Division Manager
Department of Parks, Recreation and Neighborhood Services 14