Proposed Economic Strategy Work Plan
Fiscal Year 2025-2026 and Fiscal Year 2026-2027
Community and Economic Development Committee
January 27, 2025
Item (d)1
Nanci Klein, Director, Office of Economic Development & Cultural Affairs Background and Purpose
2 • April 2010: City Council approved the 2010-2015 Economic Strategy with 12 goals.
• March 2016: City Council approved a two-year work plan • Staff provided annual work plan updates to Community and Economic Development Committee and City Council.
• March 2020: OEDCA pivoted its work plan, resources, and staffing to respond to the needs of businesses and workers most impacted by the pandemic.
Background:
Purpose: • Given post
-pandemic conditions/trends, OEDCA proposes a
“refresh” to narrow its focus over the next two years.
• Proposed two-year Work Plan will serve as a blueprint for programs, initiatives, and day-to-day operations.
Focus on 5 Goals with Objectives measured by Key
Results.
Goals
3 Goal 1
Encourage companies and sectors that can drive the San
José economy and generate revenue for City services and infrastructure.
Goal 2
Nurture the success
of the San José small
business ecosystem.
Goal 3
Foster economic
self-sufficiency, resilience,
and economic mobility for
San José residents, with
a particular focus on
underserved communities.
Goal 4
Enhance the economic
vitality of downtown San
José.
Goal 5
Develop a distinctive set of
sports, arts, and
entertainment
offerings resulting in civic
pride and positive
economic Impact.
Goal 1
4 Objectives
1.1 Strengthen the City’s corporate
business ecosystem, with special
focus on top technology and
manufacturing companies.
1.2 Support retention and growth of
jobs and revenue with medium and
large businesses.
1.3 Optimize the City’s real estate assets
and transactions to maximize
revenue generation and advance
critical projects and infrastructure.
Encourage Companies and Sectors that Can Drive the San José Economy and Generate Revenue for City Services and Infrastructure
Goal 2
5 Objectives
2.1 Maximize the use of City resources
to strengthen the small business
ecosystem, including Neighborhood
Business Districts.
2.2 Support entrepreneurship and
promote innovation across the city.
Nurture the Success of the San José Small Business Ecosystem Goal 3
6 Objectives
3.1 Enhance career opportunities
for youth and adults with multiple
barriers and prepare them for
high-wage, high-growth
occupations.
3.2 Expand collaboration with employers
in high-wage, high-growth sectors
and connect them with qualified job
seekers.
Foster Economic Self-Sufficiency, Resilience, and Economic Mobility for San José Residents, with a Particular Focus on Underserved Communities
Goal 4
7 Objectives
4.1 Maintain and grow Downtown’s
commercial and residential base.
4.2 Support an enhanced Downtown
experience for businesses, residents
and visitors.
Enhance the Economic Vitality of Downtown San José
Goal 5
8 Develop a Distinctive Set of Sports, Arts, and Entertainment Offerings, Resulting in Economic Vitality and Civic Pride
Objectives
5.1 Prepare for the 2026 Major Sports
Events: build civic pride, maximize
local economic impact, and position
the City for future large-scale events.
5.2 Strengthen and support San José’s
Creative and Experience Economy.
5.3 Catalyze a vibrant, creative place and
public life.
Next Steps
9 • Cross-Reference to City
Council on February 25,
2025.
• Continue collaboration and
engagement with
stakeholders and partners.
• Provide annual updates to
Community & Economic
Development Committee
and City Council.
Proposed Economic Strategy Work Plan
Fiscal Year 2025-2026 and Fiscal Year 2026-2027
Community and Economic Development Committee
January 27, 2025
Item (d)1
Nanci Klein, Director, Office of Economic Development & Cultural Affairs