Business Development
& Support for
Berryessa Flea Market
Vendor Community
Monthly Check-In: March 11, 2025
Attachment A: Mission Asset Fund Report
Agenda
1. 2.
Touchpoints & Progress
Looking Ahead
Touchpoints & Progress
Touchpoints (program to date)
Includes group events, tabling,
1:1 support, etc.
Total Touchpoints
3,795
Includes group events, tabling,
1:1 support, etc.
Event Reach
881
Includes 1:1 TA support and
post-event follow-up.
1:1 Support Sessions
155
Language
Preference
Includes printed and digital
materials.
Campaign Engagement
1,035
Includes list of vendors who
provide contact information.
Vendor Leads
187
Includes Berryessa total
pageviews.
Berryessa Pageviews
1,537
Other
25%
Spanish
62%
English
12%
February
2025
Actual
(Apr’23-Feb’25)
Goal
(Apr‘23-Mar ’25)
# Outreach events 1 65 -
# Outreach attendees 42 267 210
# 1:1 TA events 4 178 -
# 1:1 TA attendees 4 104 90
# Group TA events 2 94 -
# Group TA attendees 0 165 -
100%
Group Events
Goal = 210
100%
1:1 TA Events
Goal = 90
Outreach & engagement (program to date)
Loan enrollment (program to date)
48%
Loan enrollment
Goal = 110
Average loan
amount: $2,481
Total loan amount:
$131,500
February
2025
Actual
(Apr’23-Feb’25)
Goal
(Apr‘23-Mar’25)
# Total loan
applications received
4 74 -
# Total loan apps
under review
4 21 -
# Loan applications
rejected
0 0 -
# Loan applications
approved
0 53 110
Loan portfolio (program to date)
Total loan volume $131,500
Breakdown of loans by size
$1,500 Loan 1
$2,500 Loan 52
Oustanding loan report
Current 39
Closed - Paid in Full 13
30-60 days late 0
60-90 days late 0
90+ days late 0
Charge off 1
Looking Ahead
We had successful booth-to-booth outreach in late
February and have the following in-person
outreach/TA events scheduled for the coming weeks:
FinEd workshop
Booth-to-booth outreach
Rent weekend event
We are near the final stages of preparation for the
launch of grants to Berryessa vendors.
As previously noted, in this first round, priority will be given to vendors who have actively engaged
with MAF (i.e., participated in loans, business
coaching, and FinEd workshops).
Lessons learned & what's next?
Thank you!