TO: HONORABLE MAYOR
AND CITY COUNCIL
FROM: Lee Wilcox
SUBJECT: See Below DATE: May 12, 2025
Approved
Date:
5/20/25
COUNCIL DISTRICT: 7
SUBJECT: Actions Related to the Monterey Corridor Business Improvement District 2025-2026 Budget Report, 2025-2026 Annual Assessments, Setting a Public Hearing on the Levy of Assessment, and Approving an Amendment to the Ordinance Related to District Boundaries
RECOMMENDATION
(a) Preliminarily approve the 2025-2026 Budget Report as filed by the Monterey Corridor Business Improvement District Advisory Board, or as modified by the City Council.
(b) Adopt a resolution of intention to levy the annual assessment for Fiscal Year 2025- 2026, and set Tuesday, June 17, 2025, at 1:30 p.m., as the date and time for the Public Hearing on the levy of the proposed assessments. (c) Approve an ordinance amending Ordinance No. 31159, which established the Monterey Corridor Business Improvement District Pursuant to the Parking and Business Improvement Area Law of 1989, to correct the address numbers listed for Curtner Avenue within the district boundaries.
SUMMARY AND OUTCOME
Approval of this action will result in a resolution of intention to levy assessments for the upcoming fiscal year of the Monterey Corridor Business Improvement District (BID), set the time and date for the public hearing, and correct the address numbers listed for Curtner Avenue within the district boundaries.
BACKGROUND
The Monterey Corridor BID was established by City Council in 2024 pursuant to the California Parking and Business Improvement Area Law of 1989 (BID Law) to promote COUNCIL AGENDA: 6/3/25
FILE: 25-571
ITEM: 2.11
HONORABLE MAYOR AND CITY COUNCIL
May 12, 2025
Subject: Actions Related to the Monterey Corridor Business Improvement District 2025-2026 Budget Report, 2025-2026 Annual Assessments, Setting a Public Hearing on the Levy of Assessments, and Approving an Amendment to the Ordinance Related to District Boundaries
the economic revitalization and physical maintenance of the Monterey business corridor. The Monterey Corridor BID service area is shown in Attachment A. City Council appointed the Monterey Corridor Business Association as the Advisory Board for the Monterey Corridor BID, to advise City Council on the levy of assessments in the Monterey Corridor BID, and the expenditure of revenues derived from the assessments for the benefit of the Monterey Corridor BID.
Pursuant to BID Law, the Advisory Board must come before City Council on an annual basis to present a report. The report proposes a budget for the upcoming fiscal year for the BID to advise the City Council on the levy of assessments in the BID, and identifies the proposed allocation of revenues for the benefit of the BID service area. City Council must then 1) review the report and preliminarily approve it as proposed or as changed by City Council; 2) adopt a resolution of intention to levy the assessments for the upcoming fiscal year; and 3) set a date and time for the public hearing on the BID- related actions. Absent a majority protest at the public hearing, at the conclusion of the public hearing, the City Council may approve the budget for Fiscal Year 2025-2026 as filed or as modified by the City Council and levy the BID assessments for Fiscal Year 2025-2026.
ANALYSIS
The Advisory Board prepared the Budget Report (Attachment B) for City Council’s consideration as the proposed budget for the Monterey Corridor BID for Fiscal Year 2025-2026. As required by BID Law, the Budget Report has been filed with the City Clerk and contains, among other things, a list of the improvements and activities proposed to be provided in the Monterey Corridor BID in Fiscal Year 2025-2026, and an estimate of the cost of providing the improvements and activities. The Advisory Board recommends no change in the method and basis for levying assessments.
City Council may approve the Budget Report as filed or modify the Budget Report and approve it as modified. After approval of the Budget Report, City Council must adopt a resolution of intention to levy the annual assessment for Fiscal Year 2025-2026 and fix a time and place for a public hearing to be held on the levy of the proposed assessment.
In addition, staff has determined that an amendment to Ordinance No. 31159 that established the BID in 2024 is necessary to make a correction to the address numbers listed for Curtner Avenue, from “1 CURTNER AV – 2199 CURTNER AVE” to “1 CURTNER AVE – 395 CURTNER AVE”, consistent with the
Monterey Corridor BID
boundaries (Attachment A).
HONORABLE MAYOR AND CITY COUNCIL
May 12, 2025
Subject: Actions Related to the Monterey Corridor Business Improvement District 2025-2026 Budget Report, 2025-2026 Annual Assessments, Setting a Public Hearing on the Levy of Assessments, and Approving an Amendment to the Ordinance Related to District Boundaries
EVALUATION AND FOLLOW-UP
The Advisory Board will come before City Council next year to present a report that proposes a budget for Fiscal Year 2026-2027.
COST SUMMARY/IMPLICATIONS
The Monterey Corridor BID assessments are restricted for use exclusively within the Monterey Corridor service area. Estimated assessments for the Monterey Corridor BID for the Fiscal Year 2025-2026 will total $252,000, less a one percent fee of $2,520 for the City’s administration of the collection, leaving a balance of $249,480. The Fiscal Year 2025-2026 Proposed Operating Budget, subject to City Council approval, includes projected assessment revenue of $252,000 and corresponding payments to the Monterey Corridor Business Association totaling $252,000, as detailed in the Source and Use Statement for the Business Improvement District Fund (351). A budget action will be brought forward as part of the regular budget process to align the budgeted amounts with the expenses to be passed through to the Monterey Corridor BID that are recommended in this memorandum.
COORDINATION
This memorandum has been coordinated with the City Attorney's Office, City Clerk's Office, City Manager's Budget Office, Finance Department, Planning, Building, Code Enforcement Department, and the Monterey Corridor Business Association.
PUBLIC OUTREACH
The budget for Fiscal Year 2025-2026 was reviewed and approved by the Advisory Board on May 8, 2025, as shown in Attachment C.
This memorandum will be posted on the City’s Council Agenda website for the June 3, 2025 City Council meeting.
COMMISSION RECOMMENDATION AND INPUT
No commission recommendation or input is associated with this action.
HONORABLE MAYOR AND CITY COUNCIL
May 12, 2025
Subject: Actions Related to the Monterey Corridor Business Improvement District 2025-2026 Budget Report, 2025-2026 Annual Assessments, Setting a Public Hearing on the Levy of Assessments, and Approving an Amendment to the Ordinance Related to District Boundaries
CEQA
Not a Project, File No. PP17-004, Government Funding Mechanism or Fiscal Activity with no commitment to a specific project which may result in a potentially significant impact on the environment.
PUBLIC SUBSIDY REPORTING
This item does not include a public subsidy as defined in section 53083 or 53083.1 of the California Government Code or the City's Open Government Resolution.
Lee Wilcox
Assistant City Manager
Acting Director, City Manager’s Office of
Economic Development and Cultural
Affairs
The principal authors of this memorandum are Jessica Munoz, Senior Executive Analyst, and Victor Farlie, Assistant to the City Manager, City Manager’s Office of Economic Development and Cultural Affairs. For questions, please contact Jessica Munoz, at [email protected] or 408-535-8100.
ATTACHMENTS
A: Monterey Corridor BID Boundary Map
B: Monterey Corridor BID Budget Report
C: Monterey Corridor Business Association Board Minutes for May 8, 2025
Association Boundary Map
MCBA Annual Report
The Monterey Corridor Business Association consists of
1,500 business within the City of San Jose, Council District 7.
Attachment A - Monterey Corridor BID Boundary Map
Association Boundary Map
MCBA Annual Report
395
Attachment A
Association Boundary Map
MCBA Annual Report
Attachment A
FY 2024-2025
There was $7,000 donated from the Business Owners in the district that was spent on operational costs (i.e. insurance and state, non-profit filings, board meeting lunches). No additional BID funding was collected, expended.
OEDCA provided $30,000 for marketing and beautification in which $6,000 was used to build the website (www.mcbasj.com) and provide social media services; $24,000 was used for two murals in the district.
FY 2025-2026
The budget for the upcoming fiscal year will be $252,000 and will be predominately focused on the following services:
Clean and Safe:
hiring Downtown Streets Team at $65,000 to reduce blight and increase safety throughout the district.
purchase of security tower cameras and fixed cameras on buildings that face public spaces that have historically had issues.
Marketing and Branding: these expenses will be for operations of social media and hiring of consultant to implement.
Assessments are $250 per business tax license.
MCBA Annual Report
Financials
Attachment B - Monterey
Corridor BID Budget Report
Beautification
One mural was created by Together We
Create (Wispr) that reduces blight and
adds context to the area. Another
mural is slated to be created on the
Glencore Recycle building on the
northend of the wall, which graffiti is
rampant and blight is high.
Website and Social Media
A new website was created that has
updated information about the board
members, the business association and
Business Improvement District, such as
a FAQ and budget. This is important for
existing and new members as this will
have updated information about the
association (www.mcbasj.com).
The instagram page was created
@montereycorridorba and has content
related to board meetings and projects
for the public to view.
Board meetings
Monthly board meetings have met
quorum every month which is a strong
sign of engagement. Discussions
usually involve the Councilmember,
PD, OEDCA, and business members.
This allows for constant
communication and feedback between
partners and members.
MCBA Annual Report
Highlights
Attachment B
Sean Panchal (Board Chair) - Business and property owner Dave Lujan (Secretary) - Stucco Supply
Beth Seibert (Co-Treasurer) - Property owner
Melissa Volau (Co-Treasurer) - Little Orchard Self Storage Mike McGrath, board member - Graniterock
Chad Erickson, board member - Angelicakes
Caroline Niemiec, board member - Premier Recycle
Eire Stewart, board member - JP Dinapoli Companies
Nicole Youngblood, board member - Western Site Services MCBA Annual Report
Board of Directors
Attachment B
Monterey Corridor Business Association (MCBA) Meeting
Thursday, May 8, 2025
12 p.m. - 1:30 p.m.
Zoom (click here)
Agenda
I. Roll call
Sean Panchal (chair)- present
Beth Seibert (co-treasurer)- present
Melissa Volau (co-treasurer)- present
Dave Lujan (secretary)- present
Caroline Niemiec- absent
Mike McGrath- present
Eire Stewart- absent
Nicole Youngblood- absent
Chad Erickson-absent
II. Introductions
III. Updates
A. Mayor’s Office
B. Council District 7- encourage participation at the state of the city event, May 17th C. SJPD- absent
D. OED- absent
E. Small Business Ally Program- continue push for the restaurant streamline program and ADA complaint program; Juan clarified Annes’s question regarding a recent mailer from the county about an environmental impact review, noting that this matter will need to be addressed directly with the County. He also responded to Anne’s inquiry about business owners installing mural on personal property, explaining that while no permit is required, the mural design must comply with the city’s guidelines (available on the city’s website) F. BeautifySJ- The team noted ongoing issues with delayed pickup of dumped items, reported by board members
G. OLIVE Program- allows businesses owners to report RVs and lived in vehicles through 311 app. The enforcement zones change location regularly, concentrating enforcement effort in one area while making sure coverage at other hotspots.
IV. Old Business
A. Glencore Mural update
Patrick Bielejec made a note that the warmer and sunnier weather meant that the Glencore mural could be started potentially in May. The Attachment C - Monterey Corridor Business Association Board Minutes for May 8, 2025 Community Strong Strategies team will continue to identify additional sources of funding for the extended version of the mural.
B. Martha’s Kitchen Debrief (Sean)
Sean, Beth, and Dave gave a comprehensive overview of the meeting with the CEO of Martha’s Kitchen. There is concern from the group about the lack of follow-up. Dave will send an email to the CEO, Bill Lee, to continue establishing communications.
V. New business
A. Business Improvement District
1. Annual report and filings with City
2. Vote: Adopt 2025/2026 budget: $252,000 - https://www.mcbasj.com/bid Motion: Beth Seibert
Second: Dave Lujan
In Favor: 5
Oppose: 0
Result: Approved
B. Advocacy
1. Just Breakfast incident
Ken and Jane Wall shared their experience with one of the auto repair shops near them. Starting six months ago, cars are often parked tightly along the street, including in the bike lane. This lane blocking for bike riders is a safety concern. Ken and Jane have asked for assistance from the business association and shared a positive update; SJPD and Parking Enforcement have been working with them.
C. Cameras
Beth explained to the group that once more funds are collected, a budget can be created and refined for the amount of units and camera types.
D. Meeting with Home First May 21 @ 11:30am
VI. Reports
A. President’s Report (Sean)
B. Treasurer's Report (Beth/Melissa)
C. Secretary’s Report (Dave)
VII. Consent items
A. Approve April 17, 2025 minutes
Vote: Approving the April Minutes
Motion: Beth Seibert
Second: Caroline Niemiec
In Favor: 5
Oppose: 0
Result: Approved
VIII. Next board meeting (Second Thurs of the Month @ noon):
A. Date – June 12, 2025 (zoom)
IX. Any other business/topics
X. Adjournment