TO: HONORABLE MAYOR AND FROM: Councilmember Ortiz
CITY COUNCIL
SUBJECT: SEE BELOW DATE: October 21, 2025
Approved Date 10/21/2025
SUBJECT: 2024-2025 City Manager’s Annual Report.
RECOMMENDATION
Approve a change in use of the Alum Rock Village Placemaking City-Wide Expenses appropriation to broaden the eligible use of the currently budgeted $53,000 from solely the installation of a welcome sign to include additional forms of public art and placemaking, such as murals, decorative banners, festivals, and other community-driven beautification elements along Alum Rock Village.
BACKGROUND
Budget Document #38, approved in the 2023–2024 Adopted Budget, allocated $53,000 from the Essential Services Reserve to install a “Welcome to Alum Rock Village” sign. Since that time, staff have identified additional unanticipated costs, including permitting, insurance, and long- term maintenance, that have delayed project implementation.
To allow the District 5 Office and the Department of Public Works greater flexibility in executing community-based placemaking within the existing budget, this amendment would repurpose the funding for alternative public art or beautification projects that align with the intent of the original budget proposal: fostering civic pride, economic activity, and a sense of place within the Alum Rock Village corridor.
COUNCIL AGENDA: 10/21/2025
FILE: 25-1104
ITEM: 3.3