Alum Rock Santa Clara StreetBusiness Improvement District Item 8.2
December 16, 2025
Jen Baker
Blage Zelalich
Victor Farlie
Jessica Muñoz
Director, City Manager’s Office of Economic Development and Cultural Affairs Deputy Director, City Manager’s Office of Economic Development and Cultural Affairs Assistant to the City Manager, City Manager’s Office of Economic Development and Cultural Affairs Senior Executive Analyst,City Manager’sOffice of Economic Development and Cultural Affairs
BIDs are formed pursuant to the California Parking and Business Improvement Area Law of 1989.
BID law allows for the creation of special benefit assessment districts to raise funds within a specific geographic area.
BIDs allows business owners to organize their efforts and raise funds exclusively for the benefit of the district.
Business owners within the assessment district boundaries fund the district, and 99% of funds are used to provide services desired by and benefitting businesses within the district.
City Council renews the BID annually.
01 BUSINESS IMPROVEMENT DISTRICT (BID)
ABOUT THE DISTRICT
The Alum Rock Santa Clara Street
District stretches from 22nd Street to
Capitol Avenue.
It is a bustling hub of diverse small
businesses, including Little Portugal,
Plata Arroyo, and theMayfair North
neighborhood
Over 1,700 Jobs
543 Active Business Tax Certificates
Restaurants - Grocery - Retail
Personal and Professional services
02 03 ASSESSMENT RATES AND REVENUE
Business
Category
Annual
Assessment
Rate
Number of
Businesses
Total
Assessment
Revenue
All $350 543 $190,050
Assuming 70% of assessments are collected in Year 1, the projected revenueis $133,035. 04 SERVICE PLAN AND BUDGET
Service Budget
Safety and Beautification – 50%: Improve corridor cleanliness, safety, and aesthetics, making Alum Rock more attractive to residents, customers and investors.
$66,518
Marketing and Activation – 25%: Activities designed to increase foot traffic, highlight local businesses, and promote the corridor as a destination.
$33,259
Administration and Contingency – 25%: Professional services to support district operations to ensure transparency, effective management, and long-term sustainability of the district. This includes the 1% administrative fee to The City.
$33,259
Total Expenses $133,035
05 DISTRICT FORMATION TIMELINE
Action Date
First Council Meeting
• Resolution of Intention to Establish a BID
December 16, 2025
Publication and Mailing of Notice December 20, 2025
Second Council Meeting
• Public Meeting to set the Public Hearing date
January 13, 2026
Third Council Meeting
• Public Hearing
February 3, 2026
Fourth Council Meeting
• Second Reading of the Ordinance
February 24, 2026
Ordinance becomes law (30 days after adoption) March 27, 2026 Assessment begins April 26, 2026
Thank You