TO: HONORABLE MAYOR
AND CITY COUNCIL
FROM: Jen Baker
SUBJECT: See Below DATE: February 2, 2026
Approved
Date:
2/3/26
SUPPLEMENTAL
SUBJECT: Approval of “Free Use” of City Hall Rotunda and City Hall East, West, and South Plazas and Waiver of Gross Admission Receipts Percentage Fee for the Super Bowl Weekend Kehlani SJ City Hall Block Party Concert and Dom Dolla San Jose Street Party
REASON FOR SUPPLEMENTAL
The City is required to disclose certain information about public subsidies that exceed certain value thresholds prior to City Council approval. This supplemental memorandum provides additional information regarding this public subsidy. The attached Public Subsidy Report has been posted to AB 562 Information
1 website as required by the
California Government Code §53083.
Jen Baker
Director of the City Manager’s Office of
Economic Development and Cultural
Affairs
For questions, please contact Leonela (Nelly) Torres, Senior Events Manager, City Manager’s Office of Economic Development and Cultural Affairs, at [email protected] or (408) 975-7134.
ATTACHMENT
Public Subsidy Report for 15Utah LLC
1 https://www.sjeconomy.com/how-we-help/programs-and-services/ab-562-information COUNCIL AGENDA: 2/3/26
FILE: 26-082
ITEM: 2.7
Attachment – Public Subsidy Report for 15Utah LLC
Name/address of benefitting
business entity
15Utah LLC
93 Templar Pl
Oakland, CA 94618
State and end dates for subsidy The economic development subsidy will commence on February 4, 2026, coinciding with the start of
event setup, and will conclude on February 9, 2026,
following event takedown.
Description of the subsidy,
estimated total amount of
expenditure of public funds or
revenue lost
The proposed economic development subsidy
consists of the following components:
1. Waiver of City Hall facility rental fees;
2. Waiver of the City’s 7% gross admission receipts
percentage fee for ticketed special events; and
3. Foregone parking revenue;
Total Economic Development Subsidy: $123,652.66
Any costs incurred beyond the estimates above will
be borne by 15Utah LLC.
Statement of public purpose The proposed economic development subsidy serves multiple public purposes aligned with the
City’s economic development, placemaking, and
cultural objectives. Specifically, the subsidy
supports implementation of the SJ26 Strategic Plan
by activating downtown San José as a regional hub
for sports, arts, and entertainment during Super
Bowl LX weekend.
The events provide community-facing programming
that allows residents and visitors to participate in
the excitement surrounding Super Bowl LX
regardless of game attendance. The concerts are
expected to increase downtown foot traffic, support
nearby businesses, and reinforce San José’s
reputation as a capable host city for major national
and international events.
Projected tax revenue While the City will forgo certain direct revenues associated with facility rental, ticket admission
fees, and parking, the events are expected to
generate broader economic benefits, including
increased spending at downtown restaurants, bars,
hotels, and retail establishments.
Across the two concert dates, total attendance is
estimated at approximately 25,000 attendees,
contributing to heightened visitation and economic
activity in the downtown core and surrounding
business districts. These indirect and induced
impacts are anticipated to partially offset the
foregone direct revenues and support the City’s
longer-term economic development objectives.
Estimated number of jobs
created, broken down by full time,
part time and temporary positions
The events will generate short-term employment
opportunities related to event production, security,
logistics, staging, and operations. While precise job
counts are not available, the concerts are expected
to support temporary jobs through event setup,
execution, and takedown, as well as indirect
employment at nearby businesses experiencing
increased demand during Super Bowl weekend.