East Village
Business Improvement District
Item 8.1
March 24, 2026
Jen Baker
Blage Zelalich
Victor Farlie
Jessica Muñoz
Director, City Manager’s Office of Economic Development and Cultural Affairs Deputy Director, City Manager’s Office of Economic Development and Cultural Affairs Assistant to the City Manager, City Manager’s Office of Economic Development and Cultural Affairs Senior Executive Analyst,City Manager’sOffice of Economic Development and CulturalAffairs
BIDs are formed pursuant to the California Parking and Business Improvement Area Law of 1989.
BID law allows for the creation of special benefit assessment districts to raise funds within a specific geographic area.
BIDs allows business owners to organize their efforts and raise funds exclusively for the benefit of the district.
Business owners within the assessment district boundaries fund the district, and 99% of funds are used to provide services desired by and benefitting businesses within the district.
City Council renews the BID annually.
01 BUSINESS IMPROVEMENT DISTRICT (BID)
ABOUT THE DISTRICT
The East Village Business
Improvement District stretches along
East Santa Clara St from 6th Street
to 22nd Street.
Neighbors San Jose State University
356 businesses sustain ~1,100 jobs
Two assessment zones:
Zone 1: Santa Clara Street at
$250/year with full services.
Zone 2: Remaining district at
$125/year with limited services.
02 03 ASSESSMENT RATES AND REVENUE
Assuming 70% of assessments are collected in Year 1, the projected revenuein the first year of the BID is $51,012.
District
Zone
Assessment
Fee
Number of
Businesses
Assessment
Revenue
Zone 1 $250 227 $56,750
Zone 2 $125 129 $16,125
Totals 356 $72,875
04 SERVICE PLAN AND BUDGET
Service Budget
Clean and Safe – 72%: Supplemental services that address cleanliness, safety, and physical infrastructure conditions along the East Village corridor.
$36,728
Marketing and Beautification – 18%: Increasing awareness of local businesses while supporting a cleaner, more visually consistent, and welcoming streetscape.
$9,182
Administration and Contingency – 10%: Management and delivery of district services in alignment with the approved Service Plan. $5,102
Total Expenses $51,012
05 DISTRICT FORMATION TIMELINE
Action Date
First Council Meeting
• Resolution of Intention to Establish a BID
March 24, 2026
Publication and Mailing of Notice March 31, 2026
Second Council Meeting
• Public Meeting to set the Public Hearing date
April 21, 2026
Third Council Meeting
• Public Hearing
May 12, 2026
Fourth Council Meeting
• Second Reading of the Ordinance
June 2, 2026
Ordinance becomes law (30 days after adoption) July 3, 2026 Assessment begins July 1, 2026
Thank You