Recommendation of Award for the Large
Format Advertising Sign RFP SJC252642
City Council Item # 5.1
Mookie Patel, Director of Aviation
Marta Barettoni, Deputy Director, Finance and Administration Drake Beaton, Division Manager
Megan Kennedy-Busch, Interim Principal Property Manager June 23, 2026
Timeline
November 19, 2024
City Council directed
staff to proceed with
an RFP solicitation
for two large-format
advertising signs on
Airport Property
September 9, 2025
City issued an RFP
for large-format
advertising signs
October 23, 2025
Deadline for
Proposals due to
Airport, two bids
received
May 22, 2026
CEQA Received
June 23, 2026
Recommendation of
award to Council
2 Billboard
Locations
Billboard #2
Billboard #1
3 Recommendation of Award
• Key Elements:
• Compliance with the terms of the RFP and Council Policy 6-4 • Use of 100% renewable San José Clean Energy
• 5:1 tree removal policy
• 6:1 billboard takedown per sign
• Financial Impact:
• Revenue to the Airport: Will be calculated as either theGreater of Minimum Annual Guarantee (MAG) of $600,000 per year OR Percentage Rent of 55-60% of Gross Revenue
• Airport revenue is guaranteed to be $6 million over 10 years and expected to be approximately $20 million based on revenue projections from Outfront • RFP Recommendation of Award to OUTFRONT Foster Interstate, LLC 4