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TEAM SAN JOSE
(d)1 Semi Annual Update to CEDC
October 26, 2026
Attachment A
FY 25-26
Performance Results
Estimated Direct
Visitor Spending
FY 2025-26 YEAR-END (PRELIMINARY UNAUDITED)
Future Hotel Room Nights
Booked (Citywide)
Theater Occupancy
Gross Operating Revenue
Gross Operating Results
Customer Satisfaction
Response Rate
$104,699,818
149,047
100%
$53,818,928
$7,855,180
100%
30%
YTD ACTUAL GOAL VARIANCE % GOAL ACHIEVED
$92,000,000
130,000
94%
$49,942,053
$4,292,243
95%
$12,699,818
19,047
6%
$3,876,875
$3,562,937
5%
114%
115%
106%
108%
183%*
105%
* - Overages due to increased scope of NVIDIA, corporate cancellation, and several short-term bookings including SB LX.
TEAM SAN JOSE
CONVENTION CENTER AND FACILITY PERFORMANCE RESULTS
FY 25-26
Dashboard Metrics
TSJ Theaters
TSJ Convention
Facilities
577,503
316,425
ATTENDEES DIRECT SPEND
$26,966,303
$77,733,465
VENUES YOY DIRECT SPEND
13.6%
8.5%
ESTIMATED ECONOMIC IMPACT
BY VENUE TYPE
DASHBOARD METRICS
Occupancy
Average Daily Rate
Revenue Per
Available Room
WEBSITE UNIQUE VISITORS* ・ sanjose.org
Total Users FY 25-26
69.8%
$181.85
$126.99
1,550,339
FY 2025-26 FYTD YOY
4.2%
5.0%
9.4%
HOTEL INFO
Active Users FY 25-26 1,547,827
*Note: Over the last fiscal year in Google Analytics, we officially shifted from Universal Analytics to GA4. With GA4 we lost the “Unique Visitor” metric that we had historically reported on. Total Users is the closest metric to it, however the universal standard metric is now is Active Users. The difference being that Active Users captures a more engaged audience who stays and takes action on the site vs. simply visiting and not staying long enough.
PLATFORM
Facebook Likes
Instagram Followers
LinkedIn Followers
YouTube Subscribers
Pinterest Followers
TikTok Followers
31,641
44,610
562
4,514
2,877
683
TOTAL NEWSLETTER SUBSCRIBERS
129,467
Threads Followers 7,558
SOCIAL MEDIA
FUTURE CITYWIDES
BOOKED
Count
Rooms
20 103,493
LEAD GENERATION
FYTD %FYOY
-31.0%
35.9%
FYTD %FYOY
Event Leads Entered
Room Night
Leads Entered
1,267
1,190,951
5.0%
8.6%
MARKET SEGMENTATION OF FUTURE
CITYWIDE ROOM NIGHTS BOOKED
SALES DASHBOARD
FY 26-27
Performance Goals
NON-FINANCIAL PERFORMANCE
MEASURE ASSUMPTIONS
Hotel Group Room Nights: FY 2025-26 saw significant pick up from the Super Bowl event and extensive bookings of new business. FY 2026-27 will build on market diversification strategy with continued emphasis on new bookings to complement retention of long-term repeat clients. New manager with focus on East Coast markets will assist in broadening potential new clients.
Estimated Visitor Spend: FY 2025-26 saw significant growth from repeat clients changing the scope of business and realized several short-term opportunities within the convention center around the Super Bowl. FY 2026 27 will see continued growth of both convention and theater attendance with several new major groups in the convention center complementing repeat clients.
Theater Occupancy: Forecasting maintaining current levels of occupied days while continuing to diversify types of entertainment and grow attendance.
Customer Satisfaction: Continue to deliver strong service regardless of event volume.
Estimated Direct
Visitor Spending
Future Hotel Room Nights
Booked (Citywide)
Theater Occupancy
Gross Operating Results
Customer Satisfaction
$92,000,000
130,000
94%
$4,292,244
95%
FY 2025-26
GOAL
FY 2026-27
GOAL
FY 2025-26 ACTUAL
(UNAUDITED)
$112,000,000
150,000
95%
$5,005,199
95%
$104,699,818
149,047
100%
$7,983,143
100%
TEAM SAN JOSE
CONVENTION CENTER AND FACILITY PERFORMANCE GOALS FY 2026 – 27 Team San Jose, in partnership with Tourism Economics, does an economic impact study of the travel and tourism industry on a calendar year basis. For 2025, the Key Findings were:
21.5M Visitors to San Jose
$2.8B Visitor Spending
$3.9B Total Economic Impact
$1.5B Total Personal Income
23,330 Total Jobs Supported
$442.1M State and Local Taxes
2025 ECONOMIC IMPACT OF TOURISM
$3.9B Visitor Spending
Personal Income
Jobs
State and Local Taxes
2025 ECONOMIC IMPACT FIGURES IN CONTEXT
Visitors spent $7.8 million per day,
on average, in San Jose.
$1.5B
23,330
$442.1M
This is the equivalent of $4,587 per resident household regardless of any connection to the visitor economy.
The visitor economy sustained 5.2% of all jobs in San Jose.
These employees could fill the SAP Center 1.3 times.
Each household would need to be taxed an additional
$1,346 to replace the visitor-generated taxes received
by state and local governments in 2025.
TSJ OUTREACH
TO LOCAL
BUSINESSES
Per the updated contract, Team San Jose convened two bi-annual summits for hospitality businesses (TSJ BASH).
November 2025 – 224 total attendees
June 2026 – 166 total attendees
This year the BASHs served as key touch-points with the community in the lead up to the SJ26 mega-events.
The community impact email list grew from 500 contacts at the start of FY2025-26 to 933 by the end of the fiscal year.
The next TSJ BASH is Thursday, November 12, 2026 at 4pm.
TSJ OUTREACH TO
LOCAL BUSINESSES
SALES
• More customer engagement events completed (59) than ever before • 27 of 53 booked groups and 55K of 105K booked room nights are first time
• Show dates at SJCC: 63 in 2023, 74 in 2024, 91 in 2025, 92 in 2026, 70 in 2027 v 42 STLY
• Citywide contract very popular with customers and industry media (1st city in the U.S. to do so)
SALES UPDATE ON FY 2025-2026
v
MARKETING &
COMMUNICATIONS
6-Month Report FY25-26
January – June 2026
PAID MEDIA
CAMPAIGN
PERFORMANCE
Consumer/Leisure
• The objective of the FY25-26 Leisure media plan prioritized growing Revenue in San Jose.
We focused on travel endemic and online travel agency partners who could provide key production data indicating economic impact.
• The media mix for this plan was made up of digital programmatic, travel endemic (such as Sojern and Expedia), paid social and paid search. Visit San Jose launched new creative this fiscal year, that highlights new local artists and promoted our unique culture experiences. • The average length of stay for January – June 2026 according to Adara Impact was 3 days, up from 2.6 Days during the last CEDC report.
• We saw increased revenue in hotels, flights and in destination spend. This is attributed to the SJ26 events and additional advertising spend to support it. Revenue recorded was double what we saw last January – June.
• Another goal was to grow the leisure consumer database by increasing leads by 4%. We achieved this goal primarily through Visit California partnerships and paid social tactics.
Source: Tableau
PAID MEDIA PLAN OVERVIEW
CONSUMER/LEISURE
Performance targets should represent feasible markers of excellent performance within expected market conditions.
Most performance targets impact the allocation of budgetary resources within the Convention and Cultural Affairs Fund to support facility operations. • Overly aggressive performance targets would negatively impact the fund if not met. • Given lower activity levels since the pandemic, the fund operates at an extremely thin margin.
The timing of when performance targets are set during the budget process often does not line up with when large customers commit to host events.
PAID MEDIA PLAN OVERVIEW
CONSUMER/LEISURE
IMPRESSIONS
REACH
HOTEL REVENUE
TOTAL REVENUE
Flight + Hotel + In Destination
Revenue Combined
40,675,930
13,558,643
$9,871,393
INQUIRIES
HOTEL BOOKINGS
FLIGHT BOOKINGS
1,494,292
21,393
30,612
$35,829,492 TOTAL ROAS
Return on Ad Spend $76.17
Notes:
● Production data is available from the following sources per metric:
○ Hotel Revenue: Expedia, ADARA Impact, TripAdvisor
○ Hotel Bookings: Expedia, ADARA Impact, Sojern
● Flight Bookings: ADARA Impact, Sojern (Sojern data reflects SJC flights + San Jose specific hotel searches versus the whole DMA as of July 2025.) ○ Flight Revenue: Expedia (only)
○ Total ROAS: Total revenue between: (Adara (Hotel Revenue), Expedia (Flight + Hotel Revenue), TripAdvisor (Hotel Revenue + Attractions + Food/Bev + Other + Retail + Transportation), Sojern (estimated economic impact), Epsilon (in destination transactions of those who were impressed by the campaign) divided by total digital paid media spend (i.e. removing Visit CA print).
○ Total Revenue: Adara (Hotel Revenue), Expedia (Flight + Hotel Revenue), TripAdvisor (Hotel Revenue + Attractions + Food/Bev + Other + Retail + Transportation), Sojern (estimated economic impact, based on a user’s average spend in market), Epsilon (in destination transactions of those who were impressed by the campaign) ● Production data is only a reflection of paid media.
● Impressions, reach and engagements is inclusive of paid media, paid social and paid search. (64,179 room nights)
22 CONSUMER PAID MEDIA RESULTS
JANUARY – JUNE 2026
PAID MEDIA
CAMPAIGN
PERFORMANCE
Meetings
• The main objective of the FY25-26 Annual Meetings plan was to drive new business and group bookings through generating sales leads using paid digital media strategies. Our goal for the fiscal year was to deliver 5.1M campaign engagements to drive action by key planners. • This was achieved through targeting planners and measuring their actions - landing page visits, video view completions, paid social engagements, and webinar attendance– all driven from Visit San Jose's paid media efforts.
• The media mix was made up of digital programmatic, meeting endemic digital (display, email, newsletters, webinars), paid social and paid search. These efforts were supported by meetings-specific creative content and in conjunction with Visit San Jose’s owned channels including website, newsletters, and social media efforts. • In FY25-26 we shifted focus from including predominately lead-generation tactics to incorporating more one-on-one access opportunities for the Visit San Jose Sales team. The goal is to generate hyper- qualified leads at key conventions.
Source: Tableau
PAID MEDIA PLAN OVERVIEW
MEETINGS
Total Campaign Engagements Total RFP Completions
Total Campaign Reach
Meetings Leads
Total Campaign Impressions
24,032,561 8,010,853
5,302,545 54 2,023
Notes:
• Impressions, reach and inquiries is Inclusive of paid media, paid social and paid search. • Meetings leads sources are inclusive of 1) RFP submissions via Google Analytics, 2) webinar leads via media/offline media, 3) website meetings email signups, and 4) website modal meetings signups.
• Overall impressions are lower compared to the last 6-months due to a shift in strategy. In FY25-26, we moved away from a primary focus on lead generating tactics towards engagements and one-on-one access opportunities for Visit San Jose’s Sales team to reach the most qualified audience. 25 MEETINGS PAID MEDIA RESULTS
JANUARY – JUNE 2026
Source: Tableau, Google Analytics
OWNED MEDIA
Social
Facebook
Instagram
LinkedIn
YouTube
Pinterest
TikTok
30,918
39,448
518
3,826
1,603
680
PLATFORM JUN 2025 JUN 2026 YOY
31,641
44,610
562
4,514
2,877
683
Threads 7,558
84,171 92,445
2.34 13.09
8.49 17.98
79.48 0.44
5.29 9.83
7,178
ORGANIC SOCIAL MEDIA
Between January and June 2026, organic followers increased by 6.3% across all Visit San Jose social platforms, +9.83% YoY. Average engagement between January - June 2026 was 20.93% across all platforms. Growth in followers and engagement during this time is attributed to our strategy of focusing on seasonal campaigns and the roll out of a heavy content calendar for SJ26 sports events and cultural activities. Organic content for the SJ26 campaign centered on creating timely, short-form video and travel itineraries that spotlight San Jose as a must-visit destination for visitors who were looking for unique experiences during their trips to the Bay Area for the Super Bowl, March Madness, and World Cup.
ORGANIC SOCIAL MEDIA
JANUARY – JUNE 2026
Campaigns:
• Spring in San Jose
• A Very San Jose Summer Campaign
• Lunar New Year in San Jose
• SJ26 Fly, Stay, Play
Highlights:
• Super Bowl Events Carousel Part 1 - 114,111 views
• Lunar New Year Cheat Sheet - 105,130 views
• Big Game Drone Show - 97,996 views
• Super Bowl Events Carousel - Part 2 - 68,510 views
• March Madness Events Carousel - 46,234 views
Featured:
• Team USA Arrival in San Jose
• T&T Supermarket Grand Opening
• Japanese Friendship Garden Re-opening
SAMPLE POSTS
OWNED MEDIA
Newsletter Databases
• From July to December, 24 campaigns were launched
totaling over 2.16 million emails sent.
• 10,932 new leads were added between January and
June.The average length of stay for January – June 2026 according to Adara Impact was 3 days, up from 2.6 Days
during the last CEDC report.
• Dedicated emails included support for events including Lunar New Year, Super Bowl, March Madness, Holo Holo
San Jose, World Cup and more. Each dedicated email and
newsletter also supported restaurants and hotels.
• Emails deployed to the Leisure audience generated an
average open rate 40% open rate, an average click rate of .95%, and an average CTO of 2.40%.
• Total Leisure Database as of 6/30/26: 129,467
CONSUMER EMAIL
• From January to June, 5 campaigns were launched
totaling over 63k emails sent.
• 350 new leads were added between July and December
from paid media and on-site sources.
• Newsletters supported restaurants and hotels in each
deployment.
• Dedicated emails, included Cinequest and Summerfest,
we sent to support local festivals seeking corporate
events within their consumer events.
• Emails deployed to the Meetings audience generated an average open rate of 28% and average 3.71% open rate,
and average CTO rate of 13.29%.
• Total Meetings Database as of 6/30/26: 22,469
MEETING PLANNER EMAIL
• From January to June, 7 campaigns were launched
totaling over 407k emails sent.
• Newsletters supported ticket sales of next month's
performances plus restaurants and hotels.
• Additional emails that were dedicated Super Bowl and
the Team USA’s San Jose visit.
• Emails deployed to the Theaters audience generated an average open rate of 22%, an, average click rate of .56%, and an average CTO of 2.56%.
• Total Theaters leads as of 6/30/2026: 65,348
THEATERS EMAIL
• In November, we began Industry and community
communications via email.
• The database is composed of local businesses
gathered through a signup list from events and on-site
registrations via the industry page.
• 13 emails were sent between January to
December totaling 10K email sent.
• The purpose of the deployments is to inform business
owners and managers about upcoming events and
opportunities that can aid their efforts.
• Total Industry database: 929
INDUSTRY EMAIL
EARNED MEDIA
Public Relations
• Placed 51 stories in local and national outlets:
PUBLIC RELATIONS/EARNED MEDIA
No, the 2026 Super Bowl Isn’t in San
Francisco—Here’s How to Explore California’s Santa Clara County Online
Reach 9.5M | Ad Value $88K
Photonics - WeAreDevelopers: Dawn of a major new
computational power, or just faster plumbing?
Online
Reach 2.49K | Ad Value $2.3K
The Ultimate Bay Area Guide to Watching the
FIFA World Cup 2026 in SF, Silicon Valley + Beyond
Online
Reach 83K | Ad Value $767
Reach 119M viewers
Ad Value $1.3M
Compared to the first half of 2025, reach was 32% of the previous half but ad value increased by 541.5%. The
decrease in reach is explained by a concentration on
meetings trade media in the latter portion of the year, however, multiple hits in national leisure lifestyle
publications increased the estimated ad value drastically. • Major themes included:
• San Jose as a sports destination for SJ26 activities
• San Jose as a top 2026 travel destination
• Positioning convention center client as subject
matter experts
SJ26 FINAL
REPORT
TSJ served as the official marketing lead for SJ26.
FLY, STAY & PLAY PAID CAMPAIGN
In collaboration with the City, the Sports Authority,
SJSU, SJDA, the Chamber, the Earthquakes, the
Sharks, Council Districts, and many more, we
launched aggressive paid, earned, owned and social
media strategies to drive visitation.
• Paid Campaign generated:
• 46.4M impressions
• 3M engagements
• $82.32M in direct influenced visitor spend
Return on our investment was $149:$1.
8.8M Impressions Delivered TSJ – Managed Digital Screens 2026 BRAND DEPLOY**
• 351K Plays
• $1.4M in Value
40 PR/Earned Media Mentions generated by TSJ Pitches
• 72.4M People Reached via PR
• $923.2K Advertising Value
OVER 5M organic views on Visit San Jose social.
Assets Distributed to partners:
8000 Table Toppers and Posters
1000 Player Head Cutout Pickets
Digital Partner Kits – 4 Deploys to over 800
partners each time.
**Numbers do not include collaborative partners.
“The Fountain Blues Foundation is a small, volunteer run non-profit that has limited dollars to invest in marketing its annual blues festival.
Partnering with Team San José has helped us expand our reach tremendously, with 24% of our ticket buyers hearing about the festival through Facebook ads. The strategy works.”
— Suzanne St. John-Crane, Fountain Blues Foundation Board President SJ26 PARTNER CO-OP WITH OCA
"Partnering with Visit San José has been transformative for Opera San José. Thanks to the visibility and reach of the co-op program, we tripled attendance at Opera in the Rose Garden, our free summer concert — and with over 3 million unique views across our campaigns, we're building real brand awareness and affinity for Opera San José far beyond our traditional audience. The Visit San José team has been an exceptional partner, and we can't wait to see what we accomplish together next.”
— Shawna Lucey, General Director & CEO, Opera San José
15 Partner Plans Drove 11.2M Impressions to THEM
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LOOKING FORWARD
AI-powered search has become a bigger part of how travelers discover destinations. Visit San Jose is rethinking our digital strategy to ensure our destination remains visible, relevant and authoritative across the web.
Source: Beyond Search - Rethinking Destination Discoverability, MMGY of travelers globally already
40%
plan trips with AI tools
#1
travel & hospitality is the
top industry category for
ChatGPT queries
+2,215%
growth in AI referral
traffic to travel sites,
Oct 2024 – May 2026
• Ongoing audits of the website to find opportunities for both search (SEO) and generative engine optimization (GEO). Doing so increases the likelihood that San Jose content is surfaced and cited in AI-powered search.
• Engaging with industry thought leaders and best practices on how AI can strengthen our web campaigns, content strategy and overall marketing AND hosting partner seminar at next BASH. • Protecting Visit San Jose’s digital authority by creating trusted, useful and distinctly San Jose content (eg: Heritage Campaign) that helps search engines and AI platforms recognize Visit San Jose as an authoritative source.
CURRENT LANDSCAPE
KEEPING SAN JOSE
DISCOVERABLE IN THE AGE OF AI
• Added LLM placements to this year’s media plan, reaching people as they use AI to research, discover and plan their next trip.
• By showing up within these emerging travel-planning
behaviors, we introduce San José at the moments when
travelers are actively seeking inspiration and making
decisions about where to go next.
LEVERAGING AI IN PAID MEDIA
• Placements within ChatGPT launched in midSeptember and already show strong performance – with over 1K web engagements for the month.
• Leveraging LinkedIn’s professional audience targeting to reach high-value meeting planners based on job title and career profile, allowing us to put San José in front of audiences with the interests, influence and potential
travel behavior that align with our strategic goals to
support Group Sales efforts.
VISIT SAN JOSÉ’S 2027 HERITAGE COOKING
campaign highlights local restaurants whose
stories are rooted in family recipes, cultural
traditions and journeys to San José.
Through food, the campaign celebrates the
flavors, memories and traditions families have
carried forward — shaping San José’s diverse
culinary identity.
HERITAGE CULINARY
RECIPES, JOURNEYS & STORIES
PASSED DOWN THROUGH FOOD
FAMILY RECIPES
Dishes and techniques learned from parents, grandparents and relatives and carried into today’s kitchens.
GENERATIONAL KNOWLEDGE
Restaurants where culinary traditions, businesses or skills are passed from one generation to another.
CULTURAL ORIGINS
Food that connects San José’s restaurant community to places such as Mexico, Portugal, Vietnam, Cambodia, the Philippines and the Middle East.
TRADITION REIMAGINED
A new generation of chefs and restaurateurs taking the flavors they grew up with and expressing them in new ways.
THE STORY WE’RE TELLING
The campaign features restaurants across all San José districts, representing a broad cross-section of the city’s communities and culinary traditions. The featured list will continue to grow as more restaurants and food businesses are added to the campaign.
The lineup currently includes:
MEXICAN & OAXACAN
Mezcal, Acopio/Taqueria Lorena, Zazil
VIETNAMESE
Phở Hà Nội, Mommy’s Bánh Mì
PORTUGUESE
Adega/Petiscos
FILIPINO AMERICAN
Barya Kitchen
CAMBODIAN
Angkor Chef
MIDDLE EASTERN
Falafel’s Drive-In, Dish n Dash
ITALIAN AMERICAN
Bertucelli’s La Villa
SOUTHERN/SOUL FOOD
Jackie’s Place
A CITY OF CULINARY STORIES
• Visit San Jose will return to the #1 media market in the country to represent the destination to in a hosted culinary experience and 1:1 meetings with travel writers, editors and content creators and the James Beard House.
• This year's theme is Heritage Cooking where we will travel with San Jose chefs to NYC to cook and speak about their culture and recipes.
• Last year, we invited our arts partners (CMT, Opera San Jose, SJMA, SJZ) and beverage partners (Alamitos
Vineyards, 10th Street Distillery) to meet with 50 members of the press
• Taking San Jose to the where the media is at allows San Jose to invest in relationships with top journalists in their element. A NYC journalist from last year's event just
visited San Jose on a press trip to attend SVAAF.
NEW YORK MEDIA EVENT
NOVEMBER 2 – 6
Member Visit California Culinary Task Force defining
culinary promotion with strongest partners possible.
• Study mission with First Partner Jennifer Seibel
Newson and Alice Waters on how to position
California culinary globally.
• Culinary Tourism product development with other
California destinations leveraging their reach.
VISIT CALIFORNIA PARTNERSHIPS
Visit California Visitor Guides full page ad
reaching 500,000 consumers.
Full page ad in Road Trip Guide reaching
1.6M travelers.
INFLUENCER MARKETING
41%
of travelers say they have
51%
been influenced “a great
deal” by influencers
compared to 41% by
celebrities.
of
69%
active leisure travelers
perceive the content
influencers share to be
authentic representations
of the travel destinations
they visit.
38%
of travelers want to
see influencer
experiences shared by
travel destinations on
social media.
of American leisure
travelers have made a
travel purchase decision
based at least partially on
a post by an influencer.
• Identifying influencer partners, prioritizing
creators who can authentically tell the story of
San Jose's communities.
• Create customized itineraries matching each
partner with relevant restaurants, chefs and
experiences that align with their interests and
audiences.
• Looking beyond each influencer's contract
deliverables, content capturing will build a library
of high-quality content assets for unlimited use
across all marketing channels.
• Amplify influencer-led storytelling through a paid
social we will amplify campaign to reach highly
targeted audiences in key markets.
• And their content feeds the LLMs (Artificial
Intelligence –based search).
INFLUENCER MARKETING: STRATEGY
***Reach varies depending on the influencer and # of
influencers that we proceed with – above are sample options. • Through digital and print efforts, we will launch Fodor’s first San Jose Guide connecting our brand messages to
measurable travel demand.
• Fodor’s is the world's largest publisher of English language travel and tourism information. Fodor's Travel and
Fodors.com are divisions of Random House, Inc.
• Fodor's has published more than 440 guides on over 300 destinations and has more than 700 permanently placed
researchers all over the world.
• Fodor’s Digital reaches an average of 1.3M people monthly. • Partnership includes:
FODOR’S PARTNERSHIP
• Custom print 160- page visitor guide distributed to LA and SF marketing with their guides
• Two evergreen digital native articles
• Two dedicated Fodors Email blasts
• Custom Video Insterscroller
• Four IG posts
• Custom San Jose Brand Lift Survey
In April 2027, the California Theatre turns 100 and
we’re inviting all of San Jose to the celebration!
Partnering with The Longest Table, we’ll create a free birthday celebration centered around around one long communal table, free to the public.
• The Longest Table was created to combat social disconnection and growing loneliness by fostering real, local connection over a shared meal.
• We will adopt their model and resources to create a distinctly San Jose experience.
• The partnership offers an established framework, event toolkit and co-branding opportunities to help amplify the celebration.
ONE TABLE THAT BRINGS THE CITY TOGETHER
100 YEARS OF THE CALIFORNIA THEATRE
ONE TABLE FOR SAN JOSE
A TASTE OF SAN JOSE
• In collaboration with Jackie’s Place, SoFA restaurants will provide family-style meals that showcase the neighborhood and the city’s food culture.
100 YEARS ON STAGE
• Performances from local arts partners will be featured throughout the programming, celebrating the people and creativity that have made the California Theatre a San Jose icon.
RECORD-BREAKING SAN JOSE TRADITION
• With a beloved staple from Peter’s Bakery, we’ll attempt to break the Guiness World Record for the longest burnt almond cake.
A CELEBRATION THAT EXTENDS YEAR-LONG
• This experience can serve as a catalyst for other Longest Table activations across all City Council districts as San Jose celebrates 250 years!
100 YEARS OF THE CALIFORNIA THEATRE
ONE TABLE FOR SAN JOSE
DEFINITIONS
● Industry Standards
○ CTR goal of 0.40% is a blend of industry standards for Social (0.90% FB benchmark) + Digital (0.08%-0.12%) + Native (1-3%). ○ CPE is based on estimated amount of engagements per partner dependent on media spend, impression volume and tactic. It’s calculated by spend divided by engagement (digital video views, clicks contributing to site traffic and engagement with custom units). We want CPE to be as low as possible to demonstrate efficiencies through media buying power and optimizations. ○ CPI is based on estimated amount of inquiries per partner dependent on media spend, impression volume and tactic. Note that only portion of our media (Convert tactics) is optimized toward inquiries to drive a further vacation planning action. ● Glossary
○ Engagements = Website pageviews/interactions, off-site ad unit interactions (previously defined as "Inquiries"). ○ Impressions = How many times the an ad was delivered to users. ○ Total Revenue = includes Flight and hotel revenue combined. ○ ROAS = Return on Ad Spend. This is calculated based on amount of spend divided by total revenue. ○ CPM = Cost Per 1,000 Impressions.
○ CTR = Click Through Rate.
○ CPE = Cost per engagement. Site visits to partner landing pages, social media video completions and post activity all count towards engagements to demonstrate success against creating engagement with content and moving consumers to seek out vacation planning information. ○ CPI = Cost per inquiry. Inquiries - pageviews/website engagements, off-site engagements, video completions. ○ CPLPV = Cost Per Landing Page View.
○ CPC = Cost Per Click.
○ Link Click = When a user clicks the link in an ad or post. ○ Landing Page View = When a user who clicks a link successfully views the landing page after it loads. ○ Reactions = Interactions with social media posts/ads such as Like, Love, Care, Haha, Wow, Sad and Angry. ○ Reach = Total number of people exposed to messaging.
○ Impressions = How many times the an ad was delivered to users. ○ Frequency = The average number of times each person saw your ad. ○ Engagement Rate = The total number of engagements divided by the number of impressions, then turned into a percentage. ○ RFP = Request for Proposal (an online form used to request more information for planning a meeting/event to be held in San Jose)
THANK YOU