San Leandro City Council
January 18, 2022

Update on
Sesquicentennial
Event Planning
Paul Sanftner, City Manager's Office
January 18, 2022 – City Council Meeting
Steering
Committee
Members
Residents Appointed by City Council
San Leandro Chamber of Commerce
San Leandro Business Improvement Association
San Leandro Downtown Association
San Leandro Historical Society
Mayor Cutter (Chair) & Council Member Deborah Cox
(Sponsorship Chair)
City Staff
Steering
Committee's
Mission and
Charge
• Evaluate the Scope and Practical Implementation
of Sesquicentennial Event Series
• Create a Sesquicentennial Logo, Event Marketing
and fundraising
• www.sanleandro.org/150 (under construction)
• Promotional Materials (event advertising &
swag)
• Secure Funding and In-kind Sponsorships
Recommendation: City-Sponsored and
Organized Events
• Birthday Unveiling Ceremony (March 2022)
• Ceremony Program (facilitated by Mayor Cutter)
• Banners Unveiling (City Hall/other City facilities/streetlight poles) • Up-lighting of City Hall
• Cherry Festival (June 2022 - Organized by Recreation and Human Services Department)
• Pride Parade Element within the Cherry Festival Parade (Council Member Aguilar)
• Potential Route Change: Parade Route start on E. 14th Street • Summer Concert (August 2022 - Vice Mayor Ballew)
• Laser Show or Fire Works Show (Council Member Azevedo) • Location: Marina Park
• Housing & Redlining Exhibit (Library, Council Members: Lopez & Simon)
• Celebrate Industry Event (October 2022 - Council Member Cox) • Location: local brewery
• Static Product Displays of San Leandro Industrial Businesses Steering Committee will support the following events
• United 4 Safety Public Safety Event (SLPD)
• "Here is a Sign" Exhibit (Art Event)
• Youth Advisory Commission Event
• Partner Events: San Leandro Historical Society and other non-profit organizations • It's a Wonderful Night organized by Downtown Association • Steering committee supports monetary proceeds from the Celebrate Industry event to provide seed funds for It’s a Wonderful Night
Questions?