Finance Committee
April 5, 2022

70%
7%
89%
39%
5%
156%
72%
3%
62%
101%
73% 72%
100%
0% 0% 0%
90%
162%
129%
116%
42%
Union City: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis 237%
637%
0%
126%
21%
1544%
261% 234%
108% 76%
211% 205%
31% 0%
105%
0%
113%
874%
46%
109%
62%
Emeryville: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis 149%
94%
250%
88%
149%
61%
98%
51%
106%
68% 82% 76%
224%
86%
441%
1268%
158% 139%
348%
205%
87%
Hayward: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis 214% 233%
485%
131%
343%
110% 129%
53%
126%
74%
174%
118%
283%
190%
103%
856%
167%
208%
438%
224% 225%
San Leandro: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis MuniServices / Avenu Insights & Analytics
Consumer Total
General RetailFood ProductsTransportationConstructionBusiness To BusinessMiscellaneousEconomic Category Chart's Message The chart provides an overview of how well San Leandro is capturing potential sales tax based on its residents' effective buying income (disposable income) compared to S.F. Bay Area regional purchasing habits. The dotted line is at 100% capture. 156%
478%
201%
42%
76%
38%
185%
161%
119%
410%
84% 73%
372%
158%
100%
219%
121% 123% 108%
152%
68%
Livermore: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis 95%
158%
103%
46%
16%
54%
88%
39%
74%
59%
140%
80% 83%
137%
401%
58%
80% 72%
58%
124%
34%
Pleasanton: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis 152%
105%
77%
13%
216%
271%
110%
298%
91%
20%
6%
97% 98%
433%
58%
0%
111%
90% 95%
119%
19%
Dublin: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis 77%
47%
14%
237%
123%
143%
79%
284%
120%
71%
252%
107%
82%
40%
6%
20%
64%
91%
19%
36%
215%
Berkeley: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis MuniServices / Avenu Insights & Analytics
Actual Sales Tax Potential Sales Tax Capture / Gap Rate General Retail $7,501,083 $3,055,455 $4,445,629 245%
Apparel Stores $1,359,193 $582,820 $776,373 233%
Family Apparel $1,006,696 $404,019 $602,676 249%
Men's Apparel $59,230 $29,172 $30,058 203%
Shoe Stores $161,352 $57,465 $103,888 281%
Women's Apparel $131,914 $92,164 $39,751 143%
Department Stores $4,067,970 $839,476 $3,228,494 485%
Department Stores $2,199,549 $485,026 $1,714,523 453%
General Stores $1,758,123 $331,779 $1,426,345 530%
Variety Stores $110,298 $22,671 $87,627 487%
Drug Stores $224,641 $171,100 $53,542 131%
Florist/Nursery $231,659 $67,606 $164,053 343%
Florists $13,170 $13,286 ($116) 99%
Nursery $218,489 $54,320 $164,170 402%
Furniture/Appliance $423,163 $385,515 $37,648 110%
Appliance Stores $52,994 $180,341 ($127,347) 29%
Home Furnishings $328,130 $186,875 $141,255 176%
Second Hand Stores $42,039 $18,298 $23,740 230%
Miscellaneous Retail $1,120,160 $869,960 $250,201 129%
Art, Gift, Novelties $43,657 $47,355 ($3,698) 92%
Cigar Stores $9,503 $17,209 ($7,706) 55%
Jewelry Stores $12,925 $76,903 ($63,978) 17%
News Stands $0 $1,207 ($1,207) 0%
Personal Services $78,796 $116,728 ($37,932) 68%
Portrait Studio $210 $4,324 ($4,114) 5%
Shoe Repair Stores $317 $763 ($446) 42%
Specialty Stores $973,596 $572,719 $400,878 170%
Stationery/Books $1,155 $32,741 ($31,586) 4%
Vending Companies $0 $10 ($10) 0%
Recreation Products $74,297 $138,978 ($64,682) 53%
Camera Stores $0 $1,938 ($1,938) 0%
Music Stores $15,272 $16,162 ($890) 94%
Sporting Goods $59,025 $120,878 ($61,854) 49%
Food Products $3,284,508 $2,755,759 $528,749 119%
Food Markets $645,003 $512,717 $132,286 126%
Confectionery Stores $32,954 $1,136 $31,818 2900%
Grocery W/Beer/Wine $100,228 $75,702 $24,526 132%
Grocery W/O Onsale $32,075 $27,599 $4,477 116%
Specialty Food Store $48,000 $43,762 $4,238 110%
Supermarkets $431,745 $364,518 $67,227 118%
Food Processing Eqp $106,541 $144,373 ($37,832) 74%
Liquor Stores $186,005 $106,597 $79,407 174%
Restaurants $2,346,960 $1,992,072 $354,888 118%
Club Food/Bar Sales $4,921 $11,747 ($6,826) 42%
Fast Food Restaurant $750,495 $476,847 $273,648 157%
Hotel Food Sales $0 $885 ($885) 0%
Hotel Food/Bar Sales $958 $97,111 ($96,154) 1%
Restaurants W/Beer $528,199 $389,443 $138,756 136%
Restaurants W/Onsale $1,062,387 $1,016,039 $46,349 105% Transportation $5,756,182 $2,735,874 $3,020,308 210%
Auto Parts/Repair $770,499 $272,301 $498,197 283%
Auto Supply Stores $231,007 $108,204 $122,803 213%
Vehicle Parts Mfg $241,286 $47,364 $193,922 509%
Vehicle Repair $298,205 $116,733 $181,472 255%
Auto Sales ‐ New $2,730,400 $1,438,350 $1,292,049 190%
Auto Sales ‐ Used $141,786 $137,067 $4,720 103%
San Leandro: 3rd Quarter 2019 Sales Tax Capture & Gap Analysis Misc. Vehicle Sales $778,851 $90,938 $687,913 856%
Aircraft & Supply $0 $6,415 ($6,415) 0%
Boat/Motorcycle $1,710 $32,196 ($30,485) 5%
Trailer & Supply $776,798 $36,366 $740,432 2136%
Transportation Eqp $342 $15,960 ($15,618) 2%
Service Stations $1,334,647 $797,218 $537,429 167%
Construction $4,518,188 $1,293,755 $3,224,434 349%
Bldg.Matls‐Retail $1,044,213 $501,402 $542,811 208%
Building Matls Store $917,984 $402,915 $515,069 228%
Hardware Stores $78,868 $67,849 $11,019 116%
Paint/Glass/Wallpapr $47,361 $30,638 $16,724 155%
Bldg.Matls‐Whsle $3,473,976 $792,353 $2,681,623 438%
Bldg Matls‐Whsle $1,946,740 $588,826 $1,357,915 331%
Constr./Farm Equipmt $31,457 $1,617 $29,840 1946%
Plumbing & Electric $1,495,779 $201,911 $1,293,868 741% CONSUMER‐DRIVEN TOTAL $21,059,962 $9,840,842 $11,219,119 214% Business To Business $6,024,965 $2,686,844 $3,338,121 224% Biotechnology $0 $30,368 ($30,368) 0%
Bio Medical $0 $2,800 ($2,800) 0%
Bio R&D $0 $25,898 ($25,898) 0%
Biopharmaceutical $0 $1,670 ($1,670) 0%
Business Services $188,999 $241,055 ($52,056) 78%
Chemical Products $157,022 $89,111 $67,911 176%
Electronic Equipment $315,860 $254,985 $60,876 124%
Energy Sales $207,951 $99,457 $108,493 209%
Fuel Oil/Ice Sales $2,756 $5,144 ($2,388) 54%
Oil & Gas Products $205,195 $94,314 $110,881 218%
Green Energy $0 $14,062 ($14,062) 0%
Alternative Fuels $0 $444 ($444) 0%
Solar Products $0 $13,618 ($13,618) 0%
Heavy Industry $2,728,395 $343,633 $2,384,762 794%
Heavy Industry $2,609,469 $279,033 $2,330,436 935%
Mfg.Matl./Textiles $118,925 $64,599 $54,326 184%
I.T. Infrastructure $332,818 $62,586 $270,232 532%
Data Storage & Warehousing $0 $35,730 ($35,730) 0%
I.T. Consulting $330,986 $6,638 $324,349 4986%
Semi Conductor $900 $18,807 ($17,907) 5%
Software/Graphics $932 $1,412 ($480) 66%
Leasing $795,382 $384,458 $410,924 207%
Light Industry $1,016,426 $388,379 $628,047 262%
Light Industry $773,495 $304,263 $469,232 254%
Rental/Other Repair $242,931 $84,116 $158,815 289%
Office Equipment $282,112 $778,750 ($496,638) 36%
Office Eqpmt Store $60,399 $152,013 ($91,614) 40%
Office Machines $221,681 $624,490 ($402,809) 35%
Photo Process'G/Eqp $32 $2,247 ($2,215) 1%
Miscellaneous $419,941 $186,858 $233,084 225%
Closed Acct‐Adjustmt $0 $6 ($6) 0%
Health & Government $223,311 $96,134 $127,177 232%
Govt/Non‐Profit Orgs $19,435 $66,430 ($46,996) 29%
Health Services $203,876 $29,704 $174,172 686%
Miscellaneous Other $196,630 $90,717 $105,913 217%
Auctioneer Sales $0 $507 ($507) 0%
Mortuary Sales $4,307 $8,552 ($4,245) 50%
Non‐Store Retailers $192,280 $81,588 $110,692 236%
Part‐Time Business $43 $70 ($26) 62%
GRAND TOTAL $27,504,868 $12,714,544 $14,790,324 216%