SAN LEANDRO
ECONOMIC DEVELOPMENT
Finance Committee, October 4, 2022
ECONOMIC RECOVERY
EFFORTS
ARPA Programs
Commercial Relief Grants – $750,000
Rent Relief Grants - up to $15,000 grants for back rent 32 Grants provided to biz – appx $372,000
Support continued operations after end of Eviction Moratorium Business Facilities Grants – under development
Physical improvements that will assist with operations, aesthetics and/or security Grants for outdoor dining, aesthetic/façade improvements, ADA upgrades, replacement of damaged facilities, environmental design elements to improve security, etc. Phasing out Temporary Outdoor Facilities Program – under development Staff and funding support to install safe, permanent, ADA compliant facilities Complete existing Outdoor Facilities Permit process within 6 months 3 ARPA Programs
Technical Assistance – $225,000
Monthly Business Webinars - underway
Building/Planning Permit Process, Safe Business Practices, ADA Compliance, etc. RPF for Consulting Assistance - underway
Assist in development and implementation of Recovery Programs Goals:
Develop Programs that can be Continued in Future
Enhance Partnerships with Technical Assistance Providers Provide one-on-one and group assistance and services in areas such as:
◼ Adapting business models and physical setup to changing customer demand ◼ Creating an online presence, setting up ordering systems ◼ Financial training and access to capital
4 ARPA Programs
Economic Development Strategic Plan - $75,000
Plan Development in 2023
Goals
Planning for a smart and equitable recovery
Increase economic opportunity and prosperity for all San Leandro residents and businesses
Input from community, businesses, and staff
Recommendations for prioritizing limited resources based on technical evaluation of local economy and business needs (workplan)
5 ARPA Programs
Shop Local / Reopening Marketing - $100,000
San Leandro Business Times Insert – July 22, 2022
Keeping It Local SL Campaign – Shop Local Gift Card
Over 220 Gift Cards purchased with value of over $11,500 Upcoming promotions of program: 2022 Holidays & Gift Card Giveaways https://app.yiftee.com/gift-card/san-leandro/ or [email protected] Community Event Marketing
Cherry Parade – June 2022
(re)Discovering Downtown Event – September 17th
Upcoming Marketing Opportunities may include:
Downtown Garage Wayfinding Signage
6 ARPA Programs
Developer’s Breakfast – under development
Date/Location - November 4 at Gate510 (tent.)
Goal – Encourage new business & development
in San Leandro
Guests – local brokers and developers
Highlight development success & opportunities
Topics:
Centro Callan – housing process & support
Kaiser North Parcel – unique regional retail opportunity Manufacturing & Technology – Gate510 success story
Potential & benefits of value-added manufacturing & R&D 7 ONGOING ECONOMIC
DEVELOPMENT
PROJECTS
Liaison for Businesses and Developers with City – questions and resources Promote Robust Business Ecosystem – advanced & innovative Incentive Programs – over $500,000 in past 5 years
Strategic Projects – Public Art, Downtown Parking, Shoreline Development ❑ RDA Successor Agency Management – Property Sales, ROPS ❑ Support Strategic Groups: Chamber, SLIA, Links, etc.
Economic Development Programs
9 Economic Development Programs
Chamber Partnership
Business Retention & Expansion
San Leandro by Design – August 25th – Gate510
◼ Highlighting exciting & innovative projects
Manufacturing Week – October 7-14
Workforce Development
Job Fairs – 2 per year
Small Business Week – May
San Leandro Branding & Marketing
Business Roundtable – Identify Strengths/Weaknesses
in attracting/retaining businesses in San Leandro
City/Program Promotion – website updates
10 Economic Development Programs
Bay Area Manufacturing Week – October 7 - 14, 2022
Made in San Leandro Celebration Day – Oct. 1
Manufacturing Tours – Oct 7-14
Manufacturing Videos
Student Manufacturing Day with Eden Area ROP
www.sanleandro.org/mfrweek
11 Economic Development Programs
Development Facilitation/
Successor Agency Activities
Shoreline Development Project
Town Hall Square Development Project
Centro Callan (under construction)
12 Development Facilitation - upcoming
Bay Fair TOD
13 Kaiser North
Economic Development Programs
Downtown & Commercial District Support
Downtown Community Benefit District (SLIA)
Washington Plaza Improvements
Liaison with Centers: Bayfair Center, Marina Faire, Marina Square, etc. Sesquicentennial Event Support
New Business Promotion
14 Business Re-Investment
Marina Faire
Re-designed/re-paved parking lot
New landscaped areas
Interior/exterior renovations throughout
Security measures
New signage upcoming
15