SAN LEANDRO
ECONOMIC DEVELOPMENT
UPDATE
Agenda
Economic Overview
2 Economic Development Programs
Economic Overview
General Fund Revenues
4 Source: San Leandro Budget
FY 2022-23
Sales Tax
$56.3
42%
Utility Users Tax
$12.1
9%
Real Property
Transfer Tax
$9.4
7%
All Other Revenue
$28.1
21%
Property Tax
$28.1
21%
General Fund Revenues
FY 2022-23 ($M)
Taxable Sales Activity
Source: Muni Services 2014-2022
5 YE 2014 Q3,
$2.20B
YE 2019 Q3,
$2.75B
YE 2022 Q3,
$3.26B
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
YE 2014
Q3
YE 2015
Q3
YE 2016
Q3
YE 2017
Q3
YE 2018
Q3
YE 2019
Q3
YE 2020
Q3
YE 2021
Q3
YE 2022
Q3
Taxable Sales in Billions
Sales Tax Per Capita
Source: Avenu Insights (Muni Services)
Benchmark Year 2022-Q3
Diverse Sales Tax Base
6 More than double
the State average
$82
$42 $24
$78
$31
$15
$72
$31
$36
$47
$28
$30
$96
$43
$42
$-
$50
$100
$150
$200
$250
$300
$350
$400
San Leandro
$374
Alameda County
$175
California
$126
General Retail
and Misc. (26%)
Food Products (13%)
Transportation (19%)
Construction (21%)
Business To Business
(22%)
Sales Tax Capture and Leakage
Under 100%= Leakage
Over100%= Capture
7 Source: Avenu Insights (Muni Services)
Benchmark Year 2022-Q3
44%
83%
126%
138%
144%
150%
153%
158%
190%
208%
210%
217%
234%
255%
265%
347%
516%
563%
680%
0% 100% 200% 300% 400% 500% 600% 700% 800%
Recreation Products
Auto Sales - Used
Food Markets
Furniture/Appliance
Restaurants
Miscellaneous Retail
Food Processing Equipment
Service Stations
Auto Parts/Repair
Building Materials - Retail
Apparel Stores
Auto Sales - New
Consumer Total
Florist/Nursery
Drug Stores
Department Stores
Bulding Materials - Whsle
Liquor Stores
Misc. Vehicle Sales
Top 25 Sales Tax Remitters
(Alphabetical Order)
• NORCAL KENWORTH BAY AREA
• PACIFIC PRIDE
• PETERSON POWER SYSTEMS
• PETERSON TRACTOR COMPANY
• PETERSON TRUCKS
• SAN LEANDRO CHRYSLER JEEP DODGE
RAM
• SAN LEANDRO HONDA
• SAN LEANDRO HYUNDAI / KIA
• TARGET STORES
• THE FORD STORE
• TRAYER ENGINEERING CORPORATION
• WAL MART STORES
• WINE.COM
Source: MuniServices, 2022Q3
8 • ARCO AM/PM MINI MARKETS
• AMERICAN EMPEROR
• BEACON ROOFING SUPPLY
• CHEVRON SERVICE STATIONS
• CONSOLIDATED ELECTRICAL
DISTRIBUTORS
• COSTCO WHOLESALE
• EDGES ELECTRICAL GROUP
• F H DAILEY CHEVROLET
• FERGUSON ENTERPRISES
• FOUNDATION BUILDING MATERIALS
• INDEPENDENT ELECTRICAL SUPPLY
• HOME DEPOT
Business Licenses
Excludes non-profits, financial institutions, public agencies, and some trucking operations Source: Business License Database 3-2022 9 Located in San
Leandro
38%
Home-Based
7%
Commercial and
Residential
Rentals
29%
Located Outside
San Leandro
26%
Business Licences 2022
Top 20 San Leandro Employers
(Alphabetical Order)
• ACCO Engineered Systems
• Alameda County Industries
• Amazon
• Ariat Int’l (NEW)
• City of San Leandro
• Coca-Cola Bottling
• Costco
• Ghirardelli Chocolate
• Home Depot
• Kaiser Permanente
• Kindred Hospital
• Olson & Co Steel
• OSIsoft
• Safeway Stores
• San Leandro Hospital
• San Leandro Unified School District
• Splay, Inc. (Green Toys)
• Target Stores
• Torani
• Wal-Mart Stores
Source: Business License Database 02-2023
10 Employees by Industry
Source: California Economic Development Dept. 2022 Q1
11 41,695 jobs - March 2022
37% - over 15,300
• Construction
• Wholesale/Warehouse
• Manufacturing
17%
• Health Care and
Social Assistance
Health Care and
Social Assistance
(7,051) 17%
Construction
(5,405) 13%
Retail Trade
(5,824) 14%
Wholesale &
Warehouse
Professional (5,466) 13%
(5,315) 13%
Other
(4,955) 12%
Manufacturing
(4,440) 11%
Accommodation
and Food
Services
(2,848) 7%
Unemployment Rate
Source: California Economic Development Dept. 2-2023
12 4.4%
11.2%
7.4%
3.1%
11.0%
12/2022, 3.1%
4.9%
12.4%
8.9%
4.3%
10.1%
12/2022, 4.1%
0%
2%
4%
6%
8%
10%
12%
14%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 12/2022 Annual Unemployment Rate
San Leandro California
3,600 More
Residents
Employed
since 2020
800 less than
2019 average
Commercial Real Estate
25.5M
7.8M
2.6M
Industrial
Retail
Office
Sector Industrial Retail Office
Square Ft. 25.5 million 7.8 million 2.6 million
Vacancy 5% 2.7% 6.4%
Avg. Annual Rent
per SF
$14.35 $26.50 $32.90
12 mo. Change + 7.8% + 0.3% + 3.2%
Source: CoStar 02/2023
13 Economic Development
Overview
Improve San Leandro’s quality of life by encouraging
reinvestment and economic growth through retention and
expansion of existing businesses and attraction of new
industry, which will enhance the local tax base and enable an increase in the standard of living for all San Leandro.
Economic Development Goal
15 Attraction Retention Expansion
Economic Development Ecosystem
16 Source: CalEd.org
2023 – 2025 Workplan
17 Focus on Fundamentals
Business Recruitment – Marketing Materials
Business Retention – Technical Assistance
Business Expansion – Incentives and Workforce Development Business Ecosystem – Service Providers and City Services/Infrastructure Economic Development Recovery Programs
Economic Development Strategic Plan
ARPA-Funded Business Assistance/Grants
Enhance Development Support Services
Assist businesses through entitlements/permitting
Support permit modernization and regulatory streamlining Facilitate Strategic Development Projects
Marketing & Information Sharing
Social Media
• SL Next Blog: +4,400 views/mo.
• Facebook: +18,000 views/mo.
• Twitter: +1,260 followers
18 Shop Local / Reopening Marketing
ARPA Funding - $100,000
Keeping It Local SL Campaign
Shop Local Gift Card - ongoing
Over 370 Gift Cards purchased with value of nearly $20,000 https://app.yiftee.com/gift-card/san-leandro/ or
[email protected]
Community & Business Marketing
San Leandro Business Times - ongoing
San Leandro Insert – Summer 2022
East Bay Hotspots – February 2023
Development Breakfast – Summer 2022
Shop Local Workplan - upcoming
Integrated promotion of San Leandro via events,
marketing materials, merchandise, etc.
19 Business Incentives & Grants
Over $1.875M in Incentives and Grants
from General Fund in past 10 Years
Marina Faire
Re-designed/re-paved parking lot
New landscaped areas
Interior/exterior renovations throughout
Security measures
New signage upcoming
20 Commercial Relief Grants
ARPA Funds - $750,000
Rent Relief Grants - Complete - over $372,000
32 Grants provided to biz – up to $15,000 grants for back rent Support continued operations after end of Eviction Moratorium Facility Improvement Program – underway
Up to $45,000 for physical improvements
First Phase – Outdoor Dining
Future Phases – may include:
◼ aesthetic/façade improvements
◼ ADA upgrades
◼ replacement of damaged facilities
◼ environmental design elements to improve security
21 Technical Assistance
ARPA Funds - $225,000
Monthly Business Webinars - ongoing
Building/Planning Permit Process, Safe Business Practices, ADA Compliance, etc.
Technical Assistance Workplan & Implementation - ongoing Develop Programs that can be continued in future
Enhance Partnerships with TA & Educational Providers
◼ More Assistance for SL Businesses
Provide one-on-one and group assistance in areas such as:
◼ Adapting business models to changing customer demand
◼ Creating an online presence, setting up ordering systems ◼ Financial training and access to capital
22 Promote Robust Business Ecosystem – advanced & innovative Liaison for Businesses and Developers with City – questions and resources ❑ Support Strategic Groups: Chamber, Downtown Community Benefit District (SLIA), Links Shuttle, etc.
❑ Liaison with Property Owners: Bayfair Center, Gate510, Marina Square, Washington Plaza, Prologis, Reynolds and Brown, etc.
Economic Development Ecosystem
23 Chamber Partnership
100 Years Strong!
Business Retention & Expansion
Small Business Week
San Leandro by Design
Manufacturing Week
Workforce Development
Job Fairs – 2 per year
Career Fairs
Branding & Marketing
San Leandro Restaurant Week
24 East Bay Economic Dev. Alliance
Public-private-partnership supporting the local economy, workforce and quality of life
Executive Committee & Economic Development Directors Council Resilient East Bay Initiative –
Helping manufacturing, transportation/logistics, and life science businesses grow and thrive in East Bay
Industrial Land Use Analysis & Support Kit – zoning, incentive and infrastructure recommendations
Priority Production Areas – Joint Grant Application
supporting key industrial clusters, businesses and middle wage jobs close to housing
East Bay Innovation Awards
25 Development Facilitation
Sale and Development of Strategic Projects
Bringing Housing and Economic Benefits:
Centro Callan (under construction)
Shoreline Development Project
Town Hall Square Development Project
26 Development Facilitation - upcoming
Bay Fair TOD
27 Kaiser North
Economic Dev. Strategic Plan
ARPA - $75,000
Goals
Planning for a smart and equitable recovery
Increase economic opportunity and prosperity
for all San Leandro residents and businesses
Increase economic activity to support civic
services in San Leandro
Identify and respond to challenges that limit
or deter business investment
Improve City services to better serve and
attract businesses
Provide recommendations and workplan based
on public feedback and data
28 Follow Us!
29 Economic Development Goal
3