Brent Toderian
Toderian Urbanworks
“DOWNTOWNS ARE TOO
BIG TO FAIL.”
2023
ANNUALREPORT
TO CITY COUNCIL
DOWNTOWN SAN LEANDRO COMMUNITY BENEFIT DISTRICT
• Established in 2013, requires renewal in
2028.
• Administered by San Leandro Improvement
Association (SLIA), a 501c3 not-for-profit
organization.
• SLIA Board comprised primarily by property
owners or their designees, and 1/3 or fewer
“At-Large” members.
2022
A YEAR OF IMPLEMENTATION
SAN LEANDRO IMPROVEMENT ASSOCIATION
CURRENT BOARD OF DIRECTORS
Angele Sweet, President
Owner, Friend+Sweet Landscape Design
Matt Holmes, Vice-President
Principal, Retail West, LLC
Betty Shon, Secretary
Real Estate Svcs Manager,
Westlake Realty Group
Long V. Nguyen, Treasurer
Founder/Managing Partner,
VN Village Center
Emily Griego, Immediate-Past President
CEO, San Leandro Chamber of Commerce
Pete Ballew*
City Council Member, City of San Leandro
Xouhoa Bowen
City Council Member, City of San Leandro
Katie Bowman
Economic Dev. Manager,
City of San Leandro
Deborah Cox
Former City Council Member, City of San
Leandro
Jennifer Delgadillo
Manager, Fieldwork Brewing Co. San
Leandro
Kevin Dilling
Owner, Santos Robinson Mortuary
Virginia Harrington
Public Sector Manager, Waste Management
Robert Jones
Owner, Robert Jones & Associates
Tobias Liebermann
Principal Property Dev. Officer, BART
Kevin Norman
Associate Principal,
DES Architects + Engineers
Justin Osler
Co-Managing Principal, The Martin Group
Kimberly Pace
CEO, Boys & Girls Club of San Leandro
*Alternate
2022
A YEAR OF IMPLEMENTATION
• Assessment revenue is the primary source
of District revenue.
• All property owners in the District are
assessed, including public and non-profit agencies, with the exception of single family residences.
• Assessments are calculated using the
physical measurements of the property not
by property value.
• Annual increases are currently capped at
3%, which is challenging when the annual
CPI is 5+%.
2022
A YEAR OF IMPLEMENTATION
• Administration includes rent,
communications, CPA, staff, etc.
• District Identity includes social media,
branding, special events, staff, etc.
• Clean & Safe is primarily the Ambassador
Services Program, planter maintenance,
rent, staff etc.
2022
A YEAR OF IMPLEMENTATION
2022
A YEAR OF IMPLEMENTATION
AMBASSADOR SERVICES OUTREACH CAMPAIGN
Window/Big Belly Clings Service Cards & Magnets Service Post-Its 2022
A YEAR OF IMPLEMENTATION
AMBASSADOR SERVICES OUTREACH CAMPAIGN
"Hello, Last night I was rear ended in the intersection of Estudillo and E. 14th St. My back tire was punctured and inoperable. Out of nowhere came Ty and Umani. They were so helpful and kind. They changed my tire. They made sure I got home safe. (I live close to the site of the accident) The Safety Ambassadors are such an asset for our city, especially because of people like Ty and Umani.
Thank you! - Vicky B.”
2022
A YEAR OF IMPLEMENTATION
Safety Ambassador
Program Highlights
• 95% success rate at de-escalating
incidences without SLPD support
• Delivering volunteer lunches to most
vulnerable in the district
• Began promoting safety escort service
this month
• Proactively reporting hazards to the
City
• Supporting special events
• Hand-delivering communications to businesses (i.e. grant opportunity fliers) • Wellness checks and calling for EMS
when needed
2022
A YEAR OF IMPLEMENTATION
In addition to cleaning,
Cleaning Ambassadors are
cross-trained in de-escalation
and handle calls from 7 am - 12:30 pm when Safety
Ambassadors arrive.
2022
A YEAR OF IMPLEMENTATION
WEBSITE REDESIGN & E-NEWSLETTER
2022
A YEAR OF IMPLEMENTATION
COMMUNITY EVENTS RETURNED TO DOWNTOWN!
2022
A YEAR OF IMPLEMENTATION
2022
A YEAR OF IMPLEMENTATION
2022
A YEAR OF IMPLEMENTATION
SLIA BOARD ADOPTED STRATEGIC PRIORITIES
2023-24
IMPROVE OWNER
AND TENANT
ENGAGEMENT
WITH
DOWNTOWN
BENEFIT DISTRICT
ENGAGE CITY,
OWNERS AND
TENANTS WITH
INCREASED
SECURITY
EFFORTS
INCREASE
COMMUNITY
ENGAGEMENT
THROUGH
SOCIAL MEDIA &
EVENTS
PARTNER WITH
CITY TO IDENTIFY
NEEDED CODES &
ENFORCE
EXISTING CODES
2023
LOOKING AHEAD
FILTERS & AUGMENTED REALITY
2023
LOOKING AHEAD
2023 EVENTS FOR DOWNTOWN
2023
LOOKING AHEAD
IHOP Late Q1 2023? Centro Callan Q4 2024 Dave’s Hot Chicken 11/17/22 ARIAT 80,000 Sq Ft Lease Ike’s 2023 Fieldwork Brewery 8/30/22