Att C - WRT San Leandro Comprehensive Parks Master Plan Proposal — San Leandro City Council, March 20, 2023

SUBMITTED TO: City of San Leandro in Partnership with San Leandro Unified School District and San Lorenzo Unified School District
SUBMITTED BY: WRT with PROS Consulting, ETC Institute, and CSW | ST2

12.02.2022
PROPOSAL FOR RFP NO. 60149

SAN LEANDRO

COMPREHENSIVE

PARKS MASTER PLAN
478 Tehama Street, Suite 2B
San Francisco, CA 94103
[email protected]
415.882.7853
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 2

WASHINGTON MANOR PARK

SAN LEANDRO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 3

CONTENTS
COVER LETTER ............................................................................................................................... Page 5

1. SCOPE OF SERVICES ................................................................................................................. Page 8

2. TEAM QUALIFICATIONS ........................................................................................................ Page 26

3. PAST WORK ..................................................................................................................................... Page 44

4. CONFLICTS OF INTEREST ................................................................................................... Page 58

5. FEE SCHEDULE ............................................................................................................................ Page 62

6. UNADDRESSED ITEMS............................................................................................................ Page 66

7. STATEMENT OF EXCEPTIONS .......................................................................................... Page 70 WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 4 FOOTHILL TRAIL | WRT

ALAMEDA COUNTY, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 5 December 2, 2022
Sally Perez, Purchasing Technician
San Leandro City Hall
835 E 14th St
San Leandro, CA 94577
[email protected]
RE: Response to Request for Proposals – RFP 60149 Comprehensive Parks Master Plan Dear Sally,
San Leandro is a growing city in the heart of the Bay Area with a complete system of neighborhood parks, community parks, and shareduse recreational amenities. It is defined by its treasured natural setting, and especially by the sense of place and recreational opportunities provided by its 23 parks and recreational facilities. The years ahead will see significant growth, with an estimated 13,000 - 15,000 new residents, and over 5,370 new households by 2035. The City will need to continue to adapt, as recreation needs evolve and other challenges such as climate change remain.

The City is planning for this change with a clear commitment to both reinvestment and infill along its transit corridors and achieving its established per capita park acreage standards. The Comprehensive Parks Master Plan will build on that work and the values that underlie it. It will provide specific direction on balancing open space access and resource conservation, revising existing joint use agreements, providing guidance on potential new park sites through creative and unconventional ways, reinvesting equitably in existing parks, providing recreation opportunities for a diverse and growing population, and creating memorable places where the community will come together.

WRT is excited to be your partner in this endeavor. We are an interdisciplinary practice of planners and designers with a focus in park planning and design at all scales. We plan park systems and trail networks, and we design and build visions for individual parks. We bring a passion for the bigger picture of community resilience and designing with nature, and a careful attention to the unique conditions of each place and its people. With most of our work serving public agencies, we are experienced at crafting and executing outreach strategies that effectively communicate project goals and provide meaningful opportunities for input. We are familiar with San Leandro from our extensive work with the Hayward Area Recreation and Park District (HARD), including leading the community-guided vision and plan for the San Lorenzo Creekway, and from decades of planning and design work in the Bay Area. We will lead a data-driven process to evaluate existing park, recreation, and open space assets, understand the recreational needs of San Leandro’s people, and develop comprehensive direction for creating an inspiring and achievable park, open space, and trail system.

Our partners are integral to the positive outcomes ahead. We propose a focused core team of WRT and PROS Consulting, who have collaborated as a team on dozens of park system plans in California and beyond. WRT will lead the overall master plan and take the lead on all aspects of physical park planning and conceptual design. In addition, WRT will lead the community engagement process, which is a hallmark of our work. We create activities and communications that encourage participation by the entire community and look forward to defining an innovative engagement approach with the City of San Leandro and the Unified School Districts. PROS Consulting will be an active lead of several areas of scope, leveraging their national expertise in park and recreation trends, demographic analysis, and park system operations. We will augment our team with strategic partners, including ETC Institute, a frequent and trusted partner in conducting statistically-valid surveys of community priorities; and CSW | ST2, a long-time engineering partner on a wide range of project types. This team expects to be working closely with a variety of local community-based organizations, as the plan will need to reflect the needs of the San Leandro community.

Thank you for the opportunity to present our qualifications and proposal for this exciting project. We look forward to meeting with you and sharing more about what we can offer.

Sincerely,
Peter Winch, AICP
Professional-in-Charge
415.882.7853 | [email protected]
John R. Gibbs, ASLA, LEED AP
Principal
415.229.2806 | [email protected]
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 6

WASHINGTON MANOR PARK

SAN LEANDRO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 7 1 SCOPE OF

SERVICES
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 8

SCOPE OF SERVICES
WRT has reviewed the request for proposals
and relevant background documents to
understand your needs. The following scope
of work details our tailored work plan for
completing the San Leandro Comprehensive
Parks Master Plan over an approximate
12-month schedule. We are suggesting a
process where each task builds from the
previous one, creating a cohesive structure
for completing a successful system-wide
parks master plan as well as a site-specific
plan for Washington Manor Park. We
welcome continued collaboration with the
City and the School Districts to arrive at the
most beneficial approach and phasing for
the project.

Task 1: Project Initiation and
Unique Project Outcomes

1.1 Project Kick-off
WRT and Team will facilitate a virtual kickoff meeting with City and School District Staff and any stakeholders that should
be invited. We will review the draft scope
and schedule and facilitate a conversation
about goals, opportunities, and constraints.

We will review the draft engagement plan
and note any revisions. The kick-off is an
important time to be introduced to Parks and
District staff responsible for maintenance,
programming, and funding.

HARD TRAILS
MASTER PLAN | WRT

ALAMEDA COUNT Y, CA
San Leandro
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 9

1.2 Park Tour with City Staff
WRT and City will conduct an in-person
workshop with Staff in the recreation and
maintenance divisions of the department to
introduce the Team to the parks and transfer
Staff knowledge to the Team. We will confirm
our assessment approach. It is not necessary
to visit each park. Rather, a representative
sample to fit within a three-hour period is
typically adequate. As part of the meeting,
we propose a Staff-guided tour of other
City areas such as redevelopment areas,
community activity hubs, neighborhoods,
and bayfront trails to learn from Staff more
deeply about the setting and broader goal to
support. The workshop is designed to make
good use of Staff time. Preparation by the
Consultant and Staff prior to the meeting is
essential.

1.3 School Tour with San Leandro and San
Lorenzo Unified School Districts
WRT will conduct a tour with Staff in the
recreation and maintenance divisions of
the San Leandro and San Lorenzo Unified
School Districts to introduce the Team to
the Districts’ outdoor recreation facilities.

It is not necessary to visit each School site.

Rather, a representative sample to fit within
a three-hour period is typically adequate.

1.4 Project Schedule/Detailed Work Plan
Based on comments at the kick-off
meeting and guidance from City and
School District Staff, WRT will finalize a
detailed work plan and project schedule
including milestones, areas of responsibility,
engagement approach, and all information
(i.e., background documents, GIS data) to be
provided by Staff.

1.5 Advisory Committee Meeting #1
We understand the City and School Districts
intend to create an Advisory Committee with
representation from stakeholder groups,
City and School District decision-makers,
and City and School District staff. WRT will
introduce the Team and the project at an
initial meeting of this Committee, presenting
the draft work plan and engagement strategy,
and facilitating a discussion about vision and
project outcomes.

1.6 Draft Vision, Themes & Project
Outcomes
WRT will develop a preliminary vision and
themes for the Parks Master Plan, based
on the meetings with the project Team
and Advisory Committee. This vision may
incorporate topics including health, inclusion,
environmental stewardship, partnerships,
financial soundness, resiliency, and
innovation. These themes should stay in view
as drivers for the Plan and serve to instill
community pride around the potential of the
Plan.

TASK 1 MEETINGS:
• Project kick-off
• Park tour with City Staff
• School facilities tour with San Leandro
and San Lorenzo Unified School District
Staff
• Advisory Committee meeting
TASK 1 DELIVERABLES:
• Detailed work plan and project schedule
• Draft vision and key themes

CLEVELAND HARBOR

EASTERN EMBAYMENT

RESILIENCE STUDY
(CHEERS) | WRT

CLEVELAND, OH
WRT led a group of
stakeholders on a walking
tour around Lake Erie
to learn about how the
community interacts with
the waterfront.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 10 Task 2: Comprehensive
Inventory and Analysis
The WRT Team will conduct a background
review of relevant plans, confirm the
inventory of the City and School Districts’
existing park and recreation facilities, and
undertake a comprehensive analysis of park
condition, functionality, and access. We will
analyze demographic and recreation trends
as they relate to San Leandro, and map the
parks and recreation system at the citywide
scale.

2.1 Review of Related Policies,
Plans, and Programs
WRT and Team will assemble and review
City and School Districts’ existing plans
and policies that are relevant to the parks
system and recreational offerings, as well
as comprehensive long-range plans and
related documents. Documents reviewed will
include:
• San Leandro 2035 General Plan
• Bicycle and Pedestrian Master Plan
• Shoreline Marina Master Plan
• San Leandro Trees Master Plan
• Bay Fair TOD Specific Plan
• North Area Specific Plan
• East 14th Street South Area
Development Strategy
• Annual Budget & Financial Report and
Capital Improvement Plan

2.2 Inventory and Assessment of
Existing Parks, Open Space, and
Recreation Facilities
WRT will inventory existing parks and
school-based recreation facilities in San
Leandro. The inventory will identify park/
facility type, acreage, and recreational assets
(e.g., fields, courts, picnic areas, walking
loops, plazas, and indoor recreation centers).

We will also identify open spaces and trails
within San Leandro such as the Oyster Bay
Regional Shoreline and the San Francisco
Bay Trail that are not owned or operated by
San Leandro but are of great recreational
value to the community. The inventory will
allow us to calculate the City’s existing
recreational level of service in terms of park
acreage and individual recreation amenities.

Using a standardized assessment form, WRT
will conduct on-site evaluations of each park.

Our assessment will address:
• Connectivity, including opportunities
to improve pedestrian, bicycle, and
vehicular connectivity between parks
and other surrounding open spaces.
• The general accessibility of parks,
amenities, and facilities for users of all
abilities.
• Functionality of each site, taking into
consideration the mix and spatial
organization of park elements.
• The general condition of each site,
taking into consideration paving,
planting, and physical assets.
10 EPA Parks Master Plan Existing Condition Analysis Memo FIGURE 01:

EXISTING PUBLIC AND

PRIVATE PARK ASSETS

EAST PALO ALTO PARKS
MASTER PLAN | WRT

EAST PALO ALTO, CA
Our master planning
process typically begins
with an analysis of existing
conditions and assets.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 11 175

6. Needs Assessment
Lack of Trail Access
Neighborhood Amenity
Park in Poor Condition
Park without Neighborhood Amenity
Neighborhood Amenity Service Area
Contains over 5,000 people per sq.
mile and lacks amenities
Contains less than 5,000 people per
Gould Canal / Redbank Creek
California
State University
Fresno
Fresno Yosemite
International
Airport
Fresno - Clovis
Regional Wastewater
Reclamation Facility (RWRF)
Whites Bridge
Maple
Brawley
Herndon
Bullard
Shaw
Clovis
Fowler
Temperance
West
Palm
Clovis
Fowler
Temperance
De Wolf
Highland
McCall
Shields
McKinley
Belmont
Chestnut
Peach
American
Cedar
Grantland
Hayes
Elm
East
Marks
West
Walnut
Cornelia
North
California
Jensen
Central
Ashlan
Grantland
Hayes
Cornelia
Brawley
Marks
Shaw
Bullard
Herndon
Nees
McCall
H ghla i nd
De Wolf
Shields
McKinley
Belmont
California
Jensen
North
Kings Canyon
Ashlan
Peach
Behymer
Copper
Shepherd
Nees
Blackstone
First
Cedar
Chestnut
Garfield
Bryan
Polk
Blythe
Valentine
Van Ness
Fruit
Maroa
Fresno
Millbrook
Maple
Willow
Dakota
Clinton
Olive
Gettysburg
Barstow
Sierra
Alluvial
Nielsen
Kearney
Muscat
Annadale
Church
Wil owl
Minnewawa
Malaga
Orange
Bryan
Sunnyside
Armstrong
Locan
Leonard
Thompson
Fig
Cherry
Hughes
Fruit
Polk
Valent ne i
Blythe
Alluvial
Sierra
Barstow
Perrin
Sunnyside
Armstrong
Locan
Thompson
Leonard
Clinton
Olive
Tulare
Butler
Church
Annadale
Dakota
Gettysburg
Minnewawa
International
Teague
0 1.25 2.5 5
Miles
41 168
180
41 99
99 San Joaquin
River
Neighborhood Amenity
Park in Poor Condition
Park without Neighborhood Amenity
Neighborhood Amenity Service Area
Contains over 5,000 people per sq. mile and lacks amenities Contains less than 5,000 people per sq. mile and lacks amenities City limits
Sphere of Influence Source: DARM Department
Figure 6.3

NEIGHBORHOOD AMENITY GAPS (ACCESS & NEED)
WRT assumes we will also receive all
previous facilities assessments conducted by
the City and School Districts. Minor gaps in
data will be corrected by WRT and provided
to the City.

2.3 Inventory and Assessment of
Existing School Facilities and
Joint-use Agreements
Taking the same approach described above,
WRT will inventory and assess existing
School District outdoor recreation facilities
and assets.

2.4 Demographic & Recreation
Trends Analysis
As a member of the WRT Team, PROS
will use City of San Leandro projections,
if available, and supplement with census
tract-level demographic data obtained from
Environmental Systems Research Institute,
Inc. (ESRI); for comparison purposes,
data will also obtained from the U.S.

Census Bureau. This analysis will provide
an understanding of the demographic
environment for the following reasons:
• To understand the market areas served
by the park and recreation system and
distinguish customer groups
• To determine changes occurring in the
City and the region, and assist in making
proactive decisions to accommodate
those shifts
• To provide the basis for mapping and
service area analysis
Sports, recreation, and outdoor trends
will be applied to the local demographic
data to assist in determining the potential
participation base within the community.

We will also describe emerging parks
and recreation trends as they relate to
development, innovation opportunities, and
current state and national standards that
will have influence on the Master Plan. For
the sports and recreation trends, we utilize
the Sports & Fitness Industry Association’s
(SFIA) 2022 Study of Sports, Fitness and
Leisure Participation, ESRI local market
potential, as well as participation trends from
the Outdoor Foundation.

2.5 Geographic Analysis
WRT will map San Leandro’s park and school
recreation system, including:
• The distribution of specific recreation
amenities
• Proximity of parks and school recreation
facilities within a ten-minute walking
distance of residents
• Parks and school amenities in the
context of environmental indicators,
transportation networks, land use, and
demographics
Mapping will reveal service area gaps,
environmental challenges and opportunities,
and equity implications that can be
addressed in the Master Plan.
175

NEIGHBORHOOD AMENITY GAPS (ACCESS & NEED)

FRESNO PARKS
MASTER PLAN | WRT

FRESNO, CA
As part of the master
plan, WRT conducted an
amenities gap analysis.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 12 WRT assumes that the City and the School
Districts will provide current and accurate
GIS layers for data including park sites (with
boundaries and attributes); planned parks;
existing and planned trails; public land
ownership; and planned land use.

2.6 Advisory Committee Meeting #2
WRT to conduct a virtual meeting to present
results and findings from the inventory
of existing facilities, demographic, and
recreation trends analysis, and mapping.

TASK 2 MEETINGS:
• Advisory Committee meeting
TASK 2 DELIVERABLES :
• Key Findings from Existing Plans memo
• Inventory and Assessment memo
• Demographic & Recreation Trends memo
• Mapping Analysis
Task 3: Public Outreach and
Engagement
WRT will lead public involvement for the
planning process to understand the needs,
desires, and interests of the community, with
the intention of arriving at a shared, clearlydefined vision for City parks and School District recreation facilities. WRT will provide
translation services for all outreach materials
and meetings in both Spanish and Chinese
and other mutually-agreed languages as
needed. Professional interpreters will also
be provided during community workshops
and neighborhood and stakeholder meetings
where needed. Translation and interpreting
costs are built into WRT ’s reimbursables
budget, based on a quote from our partner
Accent on Languages. We assume that the
City will handle meeting logistics.

3.1 Community Outreach
and Engagement Plan
WRT will prepare a community outreach
and engagement plan, with input from City
and School District staff and the Advisory
Committee (see Task 1). The Plan will define
engagement components, timing, and
responsibilities.

3.2 Stakeholder and
Focus Groups Meetings (10)
Over a two-day period, WRT and PROS
will engage stakeholders in small group
meetings with 4-5 people organized around

FRESNO PARKS
MASTER PLAN | WRT

FRESNO, CA
WRT led stakeholders and
the community at large
through various group
activities, including a park
prioritization exercise.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 13 topics (sports, open space/trails, dogs,
maintenance, youth, seniors, etc.). Additional
meetings with individual stakeholders may
also be conducted to ensure we engage
hard-to-reach communities. Besides
discussing the park system and desired
outcomes for the Plan, we will focus on how
to engage the community most effectively.

Stakeholders who we expect to engage may
include:
• Representatives of community
organizations that interact with health,
safety, environment, and community
building such as the Boys & Girls Club
of San Leandro, San Leandro Public
Library, Davis Street FRC, Barbara Lee
Center, San Leandro High School Social
Justice Academy, Community Health for
Asian Americans
• Park and recreation facility users and
advocates, including representatives of
youth and adult sports groups, Friends
of Parks groups, and others
• Representatives from the City’s parks
maintenance and programming divisions,
the School Districts, Alameda County,
and East Bay Regional Park District
• Members of the Recreation and Parks
Commission and City Council
• Civic and community leaders who are
“connectors” and trusted messengers
and advisers in the community
(e.g., former elected officials, school
advocates, community activists, and
religious leaders)

3.3 Neighborhood Meetings/Pop-ups/
Community Events (up to 6)
WRT, with outreach and engagement support
from local community partners, will conduct
up to 6 events such as pop-up workshops,
presentations at community destinations, or
neighborhood/organization meetings. These
meetings will provide an opportunities for
the community to learn about the project
and provide their informed input—in a
place where they are already congregating.

Pop-up workshops may include displays,
interactive games, fact sheets, and comment
cards. Presentations could be short and
lively “pecha-kucha” style presentations.

We recommend conducting some events
early in the process, as part of the visioning
stage, when we can also generate visibility
and seed ongoing participation. Pop-ups can
be planned to cover the City’s six Council
districts.

3.4 Statistically Valid Survey
on Community Needs
Our partner ETC Institute will develop and
administer a City-wide community needs
assessment survey with a return rate that
accurately represents a sampling of the
community population to identify community
needs and priorities for the parks, recreation
facilities, programs, and services. ETC will:
• Design the survey and prepare the
sampling plan, in coordination with WRT,
City and School District staff. This is
expected to include 3 to 4 drafts before
approval, and a pilot test to ensure
questions are well-understood.
• Administer the survey both by mail and
online through a process designed to
achieve a sample of 400 completed
surveys. This sample size will provide
results that have a margin of error of +/-
5% at the 95% level of confidence.

POINT MOLATE
VISION PLAN | WRT

RICHMOND, CA
WRT led a series of public
outdoor workshops with the
Richmond community.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 14 • Analyze the results. ETC will submit
a final report to the City and School
Districts that includes an executive
summary of the survey methodology
and major findings; charts and graphs
that show the results of each question;
a Priorities-Investment Rating (PIR)
analysis that will identify the facilities
and programs that should receive
the highest priority for Investment;
tabular data; and a copy of the survey
Instrument.

3.5 Public Workshops (2)
Two community workshops are envisioned.

The first event may introduce the plan, what
we’ve learned in the existing conditions
analysis and what we’ve heard from
stakeholders and community members,
and provide deeper engagement around
community needs. The second workshop
may address recommended improvements,
the prioritization of projects and share
the draft Plan’s key recommendations. We
anticipate these workshops to take place in
person, but they may be conducted virtually
if preferred.

3.6 Community Ambassadors Program
WRT will work in partnership with local
community organizations to ensure that we
are able to connect with communities that
may be hard to reach and encourage their
participation. We propose working with the
School Districts to launch a San Leandro
Parks Ambassadors program to hire and
train youth, community health agents, or
others to augment our engagement program
with personalized social media, peer-topeer conversations and tours, and review of materials. We have had initial discussions
with the San Lorenzo Unified School
District’s Health and Wellness Advisory
Council. This organization has expressed
a strong interest in being part of this
process, collaborating with counterparts at
San Leandro USD to create a Community
Ambassadors program that could grow into a
lasting “green team” whose mission would be
to nurture and activate San Leandro parks.

The program goals go beyond augmenting
participation to empowering youth and
families and building capacity in the
community. Youth participants, for example,
can include the experience on resumes and
college applications, and will benefit from
the public speaking opportunities.

San Leandro High School’s Social Justice
Academy and San Lorenzo High School’s
Druids Environmental Club may be great
partners for this program.

3.7 Advisory Committee Meeting #3
WRT will present the feedback received in
the first stage of community engagement at
a virtual meeting of the Advisory Committee.

This meeting may cover the results of
the stakeholder interviews, the pop-up/
neighborhood meetings, the first public
workshop, the statistically valid survey, and
the Community Ambassadors program,

3.8 Outreach Materials for Print and
Digital Media (3)
WRT and Team will create project branding
and will design handouts for print and for
digital use to support project outreach at
each major project milestone.

People lead busy lives or may feel
disconnected from public processes; it is
important to try to reach people by a variety

VALLEY VIEW PARK
MASTER PLAN | WRT

ALAMEDA COUNT Y, CA
WRT excels at creating
visually engaging materials
to facilitate participation at
community events.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 15 of means. WRT will leverage both high-tech
and low-tech tools to connect with residents
and direct them towards the Parks Master
Planning process. WRT will work with the
City to identify a specific set of engagement
tools.

3.9 Online Engagement Tool
and Updates (3)
In addition to keeping community members
up to date about events, it’s also important
to provide online engagement tools that
allow people to share their feedback at
their own convenience. There are multiple
options available to provide this service
that range widely in terms of budget. Many
communities find success with easy-to-use
tools like online surveys and email blasts.

If a stand-alone website with more robust
engagement tools is desired, this can also be
provided (but is not included in the scope/
budget provided here).

TASK 3 MEETINGS:
• Stakeholder Focus Group Meetings (10)
• Neighborhood Meetings/Pop-ups/
Community Events (6)
• Public Workshops (2)
• Community Ambassador Interviews and
Events
• Advisory Committee meeting
TASK 3 DELIVERABLES:
• Statistically-Valid Survey
• Report on Survey Results
• Content for the Project Website,
including Online Surveys
• Flyers and Outreach Materials
• Public Workshop and Meeting Materials
• Community Feedback Summaries, by
Phase (3)
Task 4: Gap Analysis & Needs
Assessment
WRT and Team will conduct a gap analysis
that examines the identified needs of the
community and the capacity of existing
parks and school recreation facilities to meet
those needs. The subsequent findings will
inform recommendations and system-wide
strategies for:
• Improving existing parks, facilities, and
amenities
• Acquiring and/or developing new park
sites
• Potential programming and/or
partnership opportunities that address
community needs
The gap analysis will consider anticipated
needs based on local population projections
and forecasts, as well as emerging trends
and best practices in comparable cities and
nationally.

4.1 Comparative Analysis
PROS will conduct a benchmark analysis to
compare the City of San Leandro to five (5)
other relevant peer agencies of similar size.

We will work with the City to identify the key
metrics to be surveyed and analyzed, as well
as the benchmarked communities.

4.2 Level of Service Evaluation
WRT and PROS Consulting will analyze the
existing and projected future level of service
in terms of acreage, facility square footage,
and specific recreational facilities. Park
acreage level of service will build on the
existing parks and facilities inventory and
analysis of existing and projected population
using Census data and General Plan and/or
Department of Finance projections. We will
compare level of service with the standards
established in the current General Plan and
explore ways in which LOS standards may be
reconsidered to better reflect City priorities.

Park access level of service and its gaps will
be based on mapping done in Task 2.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 16

4.3 Programming Assessment
Recreation programs and special events
are the backbone of park and recreation
agencies. PROS’ assessment will review
how the City of San Leandro aligns itself
with community needs. The goal of this
process is to provide recreation program
enhancements that result in successful
and innovative program offerings, as
well as recommendations for minimizing
duplications and promoting partnerships
where appropriate. We will provide insight
into recreation program trends from agencies
all around the country.

We will determine, rank, and map where San
Leandro is lacking programs to prioritize
response efforts. The process includes
analysis of:
• Age segment distribution
• Lifecycle analysis
• Core program analysis and development;
• Similar provider analysis/duplication of
service
• Market position and marketing analysis
• Review of program development process
• Backstage support, or service systems
and agency support needed to deliver
excellent service.

Ultimately, the outcome of the process will
be the creation of a dynamic recreation
program plan that results in increased
registration, drives customer retention and
loyalty, improves customer satisfaction, and
increases revenues. Additionally, it will help
focus staff efforts in core program areas and
create excellence in those programs deemed
most important by program participants.

4.4 Identify Critical Park and
School Site Improvements and
Opportunities for Future Parks
Based on the site assessments and
geographic analysis conducted in Task 2,
WRT will identify strategic opportunities
to improve existing parks and school sites,
and potential opportunities for future
parks, specifically looking at equitably
distributing park access where it is needed.

Opportunities will include public parks on
City-owned land or acquired land, publicly
accessible open space on private land, jointuse agreements with the School District, mobility gap closure to improve access to
adjacent parks, etc.

4.5 Evaluate Opportunities to Leverage
Partner Agencies/Entities
WRT will evaluate opportunities for the City
and School Districts to better coordinate
recreation offerings to achieve aligned
goals, and where land and programs owned
and operated by other agencies can be
leveraged.

4.6 Inclusion Assessment
WRT will identify opportunities to make San
Leandro’s parks and recreation facilities and
programs more inclusive to all residents.

This analysis will be in the context of an
increasing population and considering
demographic shifts. Strategies like making
the parks accessible by all and incorporating
cultural benefits will be an important part of
this work.

4.7 Gap Analysis/Needs Assessment
Memo
WRT will synthesize the outcomes of the
first phase of community engagement, the
statistically-valid survey, and each dimension
of the analysis described above into a Gap
Analysis and Needs Assessment memo.

4.8 Advisory Committee Meeting #4
WRT will present the findings of the Gap
Analysis/Needs Assessment to the Advisory
Committee.

TASK 4 MEETINGS:
• Advisory Committee meeting
TASK 4 DELIVERABLES :
• Gap Analysis + Needs Assessment Memo
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 17 Task 5: Washington Manor Park
Site-Specific Master Plan
The inventory and assessment, community
priorities, and gap analysis/needs
assessment will provide a foundation for
both the Comprehensive Parks Master
Plan and a site-specific Master Plan for
Washington Manor Park. The Washington
Manor Park planning effort will include the
following components:

5.1 Review of Gap Analysis and Needs
Assessment Findings
WRT will revisit and analyze findings from
the Gap Analysis and Needs Assessment
and other foundational work to address and
provide specific recommendations as they
relate to Washington Manor Park.

5.2 Washington Manor Park Site Analysis
WRT will leverage the park inventory and
assessment work completed in Task 2 and
conduct more detailed site analysis of the
Washington Manor site. We understand
that this assessment will draw on existing
assessment of buildings and structures, and
do not anticipate including architectural
expertise on the team. However, we
anticipate that a civil engineering review will
add value, and have included CSW | ST2 on
the team for this purpose.

5.3 Washington Manor Park Public
Workshop (1)
WRT will conduct one public engagement
event focused specifically on Washington
Manor Park. The goal of the event will be
to solicit feedback and comments from
community members, residents, and
visitors to the park. WRT can present
relevant background to create a framework
for community members to envision and
communicate ideas for change.

5.4 Conceptual Site Plan
Building on the analysis of community
needs, physical characteristics of the
park, and feedback from the community,
WRT will prepare a concept-level site plan
showing the general location of proposed
park elements, facilities, and proposed
improvements. The site master plan will
be accompanied by a summary of program
elements and rough order-of-magnitude
capital cost estimates for improvements.

5.5 Advisory Committee Meeting #5
WRT will present the findings of the
Washington Manor Park analysis and
community engagement to the Advisory
Committee, along with our preliminary
concept plan for park improvements.

5.6 Staffing, Maintenance, and Cost
Recovery Strategies
PROS will establish operational standards
and costs for the Washington Manor Park
based on set standards for the full park
operations. This will include hours of
operation, maintenance standards, staffing
levels needed, technology requirements,
and customer service requirements based
on established and agreed-upon outcomes.

After consultation with the City, operational
costs for the park will be finalized along with
funding and revenue sources for long-term
financial sustainability.

WASHINGTON

MANOR PARK

SAN LEANDRO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 18 Based on the operational plan for the
park, facilities, and related programs and
amenities, PROS Consulting will develop
a pricing strategy for the park, as well as
program services. Pricing strategies could
include access fees, program fees, rental
space, concessions pricing, and catering for
both prime time and non-prime time use.

The outcome of the planning process is to
provide information for the City to determine
what operational model will be needed to
provide the park the greatest opportunity for
cost recovery based on the City’s desired
outcomes.

5.7 Funding and Revenue Sources for
Long-Term Financial Sustainability
WRT and PROS will identify funding options
that can be applied to the Master Plan based
on community values.

5.8 Site-Specific Master Plan Document
WRT will provide a plan document that
summarizes key findings and community
priorities; presents the concept plan;
summarizes proposed program elements;
and identifies staffing, maintenance, and
funding strategies.

TASK 5 MEETINGS:
• Community Workshop
• Advisory Committee meeting
TASK 5 DELIVERABLES :
• Washington Manor Park Concept Plan
• Washington Manor Park Master Plan
Task 6: Preliminary
Recommendations
WRT and PROS will develop a framework
of goals, policies, and recommendations to
meet the needs of San Leandro residents.

We will develop corresponding rough
order-of-magnitude estimates of the capital
and operational costs (including lifecycle
replacement and ongoing maintenance)
associated with the physical park system.

The analysis will also include funding and
staffing requirements for future growth
and operation in line with the priority
recommendations.

6.1 Framework of Goals and Policies
WRT will develop a framework of goals
and policies, building on the initial project
visioning and goal setting.

6.2 Park-by-Park Workshop with City Staff
WRT and PROS will conduct a working
session where preliminary recommendations
for each park site will be considered,
with relevant City Staff (Operations and
Maintenance, Parks and Recreation,
Planning, and Finance). This work may be
continued and further developed by Parks
Staff. Potential future park sites will also be
considered and discussed.

6.3 Site-by-Site Workshop
with School Districts
WRT and PROS will conduct a working
session with involved Staff from the San
Leandro and San Lorenzo Unified School
Districts to present and discuss preliminary
recommendations for school sites and
outdoor recreation facilities. This work may
be continued and further developed by
School District Staff.

6.4 Park Improvement
Recommendations and Prioritization
Based on the park-by-park workshops and
subsequent further development by Parks
and School District staff, WRT will refine and
prioritize recommended improvements at
each park and school site.

6.5 Advisory Committee Meeting #6
WRT will present the park and school site
improvement recommendations at a virtual
meeting of the Advisory Committee for
discussion.

TASK 6 MEETINGS:
• Park-by-Park Workshop with City Staff (1)
• School Site Workshop with School
Districts (1)
• Advisory Committee meeting
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 19 TASK 6 DELIVERABLES : • Preliminary Recommendations Memo Task 7 – Final Plan and
Implementation Strategy
The Plan will include strategies, priorities,
budget support, and funding mechanisms
for the short-term, mid-term, and long-term,
as developed during the needs assessment
phase of the planning process. Additionally,
the final plan will include the following:

7.1 Operational and Maintenance
Assessment
PROS will review and refine, if necessary,
maintenance protocols for parks to
ensure appropriateness, efficiency,
and sustainability. We will facilitate a
workshop with the City and School District
maintenance staff to discuss maintenance
practices and principles for the desired
maintenance outcomes required for
each site. This will include establishing
maintenance standards for major elements
in parks and recreation facilities, how to
determine costs, schedule staff, manage
capital improvement lifecycle costs and
schedules, and how to create more efficiency
in use of people, equipment, and supplies to
support the desired outcomes. The plan will
identify recommendations for routine and
preventative maintenance programs, work
management, asset lifecycle management,
customer feedback program, performance
measurements, staffing levels, and
equipment management.

We will also perform an analysis of the
current practices of the City and School
Districts to evaluate their operational
situations. This analysis will identify future
organization and staffing needs, improved
operational efficiencies, policy development,
process improvements, system and
technology improvements, and marketing/
communication opportunities. This review
will include comparison of current policies
with national standards. We will recommend
policies and adjustments to current policies
where enhancements may be needed or
gaps are identified.

7.2 Financial Assessment
The Consulting Team will perform analysis
to identify the financial situations of the City
and School Districts over the last five years.

The financial analysis will look at budget,
pricing policy, user fees, current and other
revenue generating opportunities, grant
opportunities, and revenue forecasts. This
analysis will identify the financial situation
of the City and School Districts with three
primary goals: • Understand the financial dynamics to
further advance the understanding of
operations gained through the work
described above
• Review funding and accounting
practices with an objective of accurate
financial fund tracking and the ability
of the City and School Districts to have
more useful financial information for
strategic decision-making
• Seek opportunities to improve the
financial sustainability of the City and
School Districts including evaluating
expenditures and increasing current and
new sources of revenue
This review will include comparison of
current policies with national standards of
best practice agencies. The Consulting Team
will recommend policies and adjustments to
current policies where enhancements may
be needed, or gaps are identified.

7.3 Funding and Revenue Strategies and
CIP Support
Funding strategies will be developed based
on our analysis of the facilities as well as
the national experience brought by the
Consulting Team. Funding strategies to be
evaluated for recommendations will include: • Fees and charges • Foundation support and partnerships WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 20 • Endowments/Non-profits
• Sponsorships to support programs,
events, and facilities
• Partnerships with public partners,
public/not-for-profit partners and
public/private partnerships
• Dedicated funding sources to
support land acquisition and capital
improvements
• Development agreements to support
park acquisition, open space and park
and facility development
• Earned Income options to support
operational costs
• Land or facility leases to support
operational and capital costs
• Grant opportunities and resources

7.4 Advisory Committee Meeting #7
PROS will present (virtually) the operational
and maintenance assessment and financial
assessment to the Advisory Committee for
discussion.

7.5 Implementation Playbook
Development
Upon consensus around recommended
improvements, the remaining action plan will
be completed with supporting strategies,
actions, responsibilities, priorities/timelines,
and cost estimates. These strategies will
be classified as short-term, mid-term or
long-term strategies and priorities. This will
be reviewed with City staff in a workshop.

We propose a prioritization schedule and
methodology used on successful master
plans across the United States from previous
work. Action plans will be established in
the following key areas related to parks and
recreation:
• Park and Facility
Development and Improvements
Recommendations that provide for
short- and long-term enhancement
of land acquisition. This will include
usable and workable definitions and
recommendations for designated
park and facilities with acreages and
parameters defined as appropriate.
• Park and Facility Management
Recommendations that provide for
short- and long-term enhancement
operations and management practices of
the City and School Districts.
• Programs and Services
Recommendations that provide for
short- and long-term development
and maintenance of programs and
services provided by the City and School
Districts, including opportunities to
improve meeting user needs.
• Financial and Budgetary
Capacity Development
Recommendations that provide for
short- and long-term enhancement of
the financial and budgetary capacity of
the City and School Districts related to
parks and lands.
• Policies and Practices
Specific policies and practices for
the City and School Districts that will
support the desired outcomes of the
Master Plan will be detailed.

7.6 Admin Draft Comprehensive Parks
Master Plan
WRT will assemble material from each
stage of Plan development to create a
clear and compelling narrative supporting
the Plan’s strategic direction and key
ideas. The Plan will include the vision,
goals and policy framework; a summary
of community priorities; the community
needs assessment/gap analysis; and the
action plan recommendations and funding
considerations described above. The Plan
will be a reader-friendly document with an
emphasis on maps, charts, photos, graphics,
and tables to convey information in addition
to a descriptive narrative. The Plan will be
formatted in such a way that it is easy to
update on a routine basis. The Draft will be
shared with City and School District staff for
review.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 21

7.7 Advisory Committee Meeting #8
WRT will present the Admin draft
Comprehensive Parks Master Plan at a
virtual meeting of the Advisory Committee
for discussion.

7.8 Draft Comprehensive Parks Master
Plan
Based on comments from Staff and the
Advisory Committee, WRT will make
revisions and create a draft Plan for public
review.

7.9 Presentations to Decision-Makers
WRT will present the Parks Master Plan at up
to four public meetings. These may include
the City of San Leandro’s Recreation and
Parks Commission, City Council, and the
Board of Directors of the two participating
School Districts.

7.10 Final Parks, Recreation + Open Space
Master Plan, with Revisions
Upon receipt of the comments (Staff,
Commission, School Boards, and City
Council) and direction to proceed, WRT and
Team will incorporate revisions and prepare
the final Plan.

TASK 7 MEETINGS:
• Advisory Committee meetings (2)
• Planning Commission Meeting
• City Council Meeting
• School Board Meetings (2)
TASK 7 DELIVERABLES:
• One (1) Adobe Portable Document
Format (PDF) copy of the Administrative
Draft
• One (1) Adobe Portable Document
Format (PDF) of the Public Review Draft,
incorporating revisions
• One (1) electronic copy in Adobe Portable
Document Format (PDF) of the Final Plan
Task 8 – Project Management

8.1 Project Management
WRT will provide ongoing management
including schedule maintenance and
administration of the contract and invoices.

WRT will provide status reports with invoices
if needed.

8.2 Regular Project Coordination
Meetings with City Staff
WRT will have regular teleconference
meetings with Staff; we anticipate these
meetings will occur biweekly during the
most active phases of the project. Two
Consultant/Staff meetings that will benefit
from more time and collaboration, such as
meetings to discuss key submittals, may be
done in person. WRT will provide meeting
agendas and notes.

TASK 8 MEETINGS:
• Up to twenty-four (24) project
coordination meetings
TASK 8 DELIVERABLES:
• Schedules
• Invoices

TRACY CIT YWIDE

PARKS, RECREATION &

TRAILS MASTER PLAN
UPDATE | WRT

TRACY, CA
The final master plan for
Tracy was adopted in
October 2022.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 22 Project Management and QA/QC
WRT ’s role as the prime consultant will
be to manage the master planning effort.

It will be our responsibility to present a
clear point of contact that affords direct
communication between the City, key
stakeholders, and our project team, and to
coordinate the team’s efforts in successfully
completing the Master Plan. Regular video
conference and in-person meetings will
be part of our communication strategy, as
well as establishing responsibilities and
guidelines early on regarding timely reviews
and decision-making for the duration of the
planning process. Elements of our approach
are described below.
• Project Initiation Meeting
At the kick-off meeting, WRT and the
client team will finalize the scope,
communication strategy and project
schedule and identify a project file
sharing system.
• Regular Coordination Meetings
Regular video conferencing will be part
of our communication strategy. WRT
will host regularly scheduled project
coordination meetings on a bi-weekly
or monthly basis as needed. These
regular calls can be supplemented by
phone and email communication as
needed, and in-person working sessions
at key junctures. Meeting notes will be
documented with clear follow-up steps
and actions.
• QA/QC Policy and Procedures
WRT ’s Quality Management process
emphasizes the prevention of errors
in addition to the correction of errors.

Providing quality professional services
is the responsibility of every WRT
employee to uphold. The firm’s Quality
Management process includes the
consistent review and adherence to the
approved budget, project goals and
deliverables, and includes a Peer Review
Process for internal review. WRT will
collaborate closely with the City and
School Districts to ensure that quality,
schedule, and project requirements are
met. WRT will ultimately be responsible
for the quality and completeness of all
deliverables including those authored
and developed by the subconsultant
team.
• Project Management Platforms
We use several platforms to establish
an efficient, collaborative workflow in
a virtual environment, including our
cloud-based project system, Microsoft
Teams. Teams is a fully integrated video
communication software, and also
a project server, housing necessary
collaborative files and maintaining
accurate version control and an
efficient means for sharing large files.

We also utilize Bluebeam Revu and
Conceptboard for file markup, idea
generation, and collaboration. Deltek
is the firm’s internal data and project
management system. We use Deltek
to track personnel time on each
project and resource allocation across
projects. Deltek, paired with a personnel
spreadsheet prepared for each week,
supports weekly project management
meetings in our office.

The WRT management team includes John
Gibbs as Principal and Peter Winch as
Professional-in-Charge. They have spent
their careers specializing in the delivery of
planning and design projects on national,
regional, and local scales. Andres Quinche
will serve as the Project Manager, your
daily point of contact and an experienced
professional who will be focused on the
Parks Master Plan. We will work closely with
its subconsultants’ leadership to ensure the
goals, timelines, and deliverables are met
throughout the course of the project. We
will work collaboratively to maximize our
partners’ specific professional experience,
skills, and knowledge for their assigned
roles.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 23

LEVEL OF
EFFORT
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
TOTAL
John Gibbs
Principal 14 14 5 5 8 8 8 8 7 7 7 9 9 9 8 8 8 142
Andrés Quinche
Project Manager/
Planner 72 72 76 76 34 34 34 55 53 53 52 52 40 40 40 40 30 853 Peter Winch
Professional-inCharge/Senior
Planner
9 9 12 12 14 14 14 13 10 10 10 15 10 10 10 10 10 192
Deeksha Rawat
Planner 22 22 41 41 20 20 20 20 8 4 4 14 14 14 14 13 13 304 LA Level I
16 46 40 40 6 6 6 6 36 36 36 40 5 5 5 5 5 339
TOTALS 133 163 174 174 82 82 82 102 114 110 109 130 78 78 77 76 66 1,830

SCHEDULE
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
TASK 1:

Project Initiation
TASK 2:

Inventory & Analysis
TASK 3: Outreach &
Engagement
TASK 4: Gaps &
Needs Analysis
TASK 5: Washington
Manor Park Plan
TASK 6: Preliminary
Recommendations
TASK 7: Final Plan &
Implementation Strat.

TASK 8: Project
Management
= Advisory Committee Meeting
= Deliverable
= Stakeholder Interviews
= Statistically-Valid Survey
= Public Workshop
= Park-by-Park Workshop
= Project Kick-Off + Tour = Neighborhood Meeting/Pop-Up = Decision Makers Meeting Our Capacity
We have carefully planned our proposed schedule to ensure consistent attention from our Project Manager, Andrés Quinche, and to ensure that no staff member is more than 50% occupied during the duration of this project. In short, our team is prepared and fully equipped to lead this project with the care and attention it deserves.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 24

MARINA PARK

SAN LEANDRO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 25 2 TEAM

QUALIFICATIONS
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 26

WRT FIRM OVERVIEW
WRT works across scales and professional
disciplines to create forward-thinking,
actionable solutions that meet the unique
needs of the communities we serve. We
promote the cross-pollination of ideas,
perspectives, and techniques by emphasizing
integrative learning, critical thinking, and
creative problem solving among our staff
of planners, urban designers, landscape
architects, and architects, as well as with
our clients and partners. We have always
believed that although each professional
discipline has a focal area of expertise
and concern, each must be viewed as
overlapping with the others in a continuum:
from the wider ecological, environmental,
social, economic, and urban planning factors
through landscape, urban design, and
ultimately architectural form.

Each of the disciplines we practice seeks a
balanced approach to the natural, physical,
social, and economic factors in considering a
project’s sustainability.

WRT is a team of planners, urban designers, architects, and landscape architects. We value the impact of our collective approach to create simple solutions for complex problems across scales. We serve our communities by designing places that enhance the natural and social environment.

SAN LORENZO CREEKWAY
MASTER PLAN | WRT

ALAMEDA COUNT Y, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 27 Regardless of the scale of the assignment,
all of the firm’s work strives to meet high
standards of design excellence to express
the cultural identity of the place.

WRT ’s success is based on our tradition of
excellence, innovation, and leadership in
planning and design, and our commitment
to the firm’s guiding principles of designing
with nature and reinforcing urbanism. We
work with communities to address and
integrate complex issues related to quality
of life and physical character, growth
management, economic and fiscal health,
infrastructure capacity, and resource
preservation and activation. We build on the
strengths of those who have come before us,
but welcome change as an opportunity to
create impact.

Our practice is guided by the
following themes:

Placemaking at all Scales
At its core, the craft of placemaking is
the process of activating the public realm
through design. It is our conviction that
placemaking is integral to improving quality
of life, supporting inclusive growth, and
integrating the shared values of communities.

Uniting planning, architecture, and landscape
architecture, placemaking is a transformative
tool that shapes public spaces into equitable
community places. We develop a true
understanding of the unique character of a
community to create places that enhance
existing assets, strengthen connections
between people and spaces, and promote
healthier communities.

Achieving Equity
We believe in equitable communities that
level playing fields for their most vulnerable
citizens—homeless, low-income, youth,
elderly, disabled, immigrant, refugee, and
LGBTQ. At our core, we believe that while
talent is universal, opportunity is not. Our
projects address this inequity by tackling

PLANNERS
URBAN

DESIGNERS
15%
12%

FOUNDED IN

WRT HAS WON

PLANNING AND

DESIGN AWARDS
1963
400+
issues of housing affordability/insecurity,
mitigating gentrification/displacement,
advocating for environmental justice,
supporting local economies, building local
capacity, focusing on community health and
well-being, and ultimately re-balancing social
determinants of health—so that talent can
thrive everywhere.

Embracing Community Values
The threads of a community create a sense of
belonging, strength, comfort, and resiliency.

An understanding of these threads—shared
stories, common values, a similar culture—
forms a foundation from which communities
can build capacity, regenerate, and blossom.

We tailor engagement tools (from hightech to no tech) to enable residents to discover the distinct characteristics of their
communities, as well as their needs and
ambitions. Working alongside communities,
we shape aspirational yet implementable
plans that range in scale from neighborhood,
corridor, and district plans, to regional and
citywide plans, to park and resiliency master
plans.

Planning For Resiliency
Our planning and design practice is
guided by an ecological and systemsbased approach with resiliency at its core.

This approach is essential in addressing
today’s complex challenges dealing with
environmental, social, economic, and
technological changes. WRT was among the
first planning and design firms to recognize
the need to “design with nature” in order
to sustain natural resources and provide a
healthy living environment for all. We bring
our expertise in ecology, parks and open
space, green stormwater infrastructure, and
revitalization of urban neighborhoods and
districts to mitigate the vulnerabilities and
challenges communities face and help them
adapt for an ever-changing future.

LANDSCAPE

ARCHITECTS
28%

ARCHITECTS
45%
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 28 WRT excels at designing public engagement
strategies and tools that inform, engage, and
elicit meaningful dialogue.

We see community engagement as a vital
component of the planning process in order
to understand and reflect the community’s
values and aspirations. For this reason, it is
critical to begin at the outset of a project.

When successful, engagement is also a
capacity-building exercise that identifies
champions for subsequent implementation
and builds collaboration.

WRT'S COMMITMENT TO

COMMUNITY ENGAGEMENT

FRESNO PARKS MASTER PLAN

FRESNO, CA
Community Event
One Size Does Not Fit All
We do not prescribe any one method of
engagement. Instead, we will tailor a set of
engagement tools from our extensive toolkit
to the unique culture and history of the
place and goals of the process. Our team
is adept at working with a wide variety of
stakeholders that include the very young,
seniors, millennials and college students,
well-informed as well as marginalized
communities where trust in the public
process needs to be established or rebuilt.

We are dedicated to engaging and empowering underrepresented and hardto-reach stakeholders. From start to finish, we do the work of reaching out, listening, and responding, ensuring people’s ideas, needs, and desires are effectively addressed.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 29 POINT MOLATE VISION PLAN | WRT

RICHMOND, CA
Reaching Specific Communities
Our approach will ensure that the
participation process reaches the community
at large, as well as neighborhood residents
and other groups that are underrepresented
or from under-resourced communities
(e.g., non-English speakers, immigrants,
people of color, persons with disabilities,
LGBTQ, young people, seniors, etc.). We will
design the process to specifically involve
communities identified as target user groups
in the planning process. As a first step in the
process, we recommend an initial discussion
with the core team to confirm and better
understand the demographic, economic and
social factors at play in the neighborhood/
area. This will inform the development of
a stakeholder engagement strategy with
a range of tools to reach a representative
sampling of all members of the community.

The Power of Storytelling
and Compelling Graphics
Stories bring people together, inspire,
and motivate. A good story is captivating,
educational, frequently universal, and
memorable. WRT believes that each
community has its own story to tell. Our
process starts by learning and getting to
know the community and carefully compiling
a narrative that tells the story of the current
place and its future as the process evolves.

WRT believes that strong storytelling with
the use of graphics and engaging visual and
oral communication are critical to eliciting
feedback and getting leaders and residents
excited about the project, resulting in plans
that are easily adopted, understood, and
ultimately implemented.

TRACY CIT YWIDE PARKS,

RECREATION & TRAILS
MASTER PLAN UPDATE | WRT

TRACY, CA
EAST PALO ALTO PARKS MASTER PLAN | WRT

EAST PALO ALTO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 30 At WRT we have a 56-year pioneering
track record in the planning and design
of both urban and surrounding areas that
deliver livability and health through green
infrastructure. WRT was founded as a firm
grounded in a basic affinity with ecology.

This philosophy continues to permeate all
scales and types of WRT’s projects. We bring
our expertise in ecology, parks and open
space, green stormwater infrastructure, and
revitalization of urban neighborhoods and
districts to mitigate the vulnerabilities and
challenges communities face and help them
adapt for an ever-changing future.

WRT works across multiple scales and
project types from small urban open
spaces to large scale park system planning.

Understanding what makes each assignment
unique—the political, economic, natural,
cultural, and operational realities, enable us
to create enduring projects.

Our plans and designs are not predicated
on a specific form or style, but rather driven
by attention to specific local contexts
and conditions, backed up by decades of
institutional knowledge from working in
the public realm. An environmental ethos
grounded in local ecology and geography
frames our understanding and forms the
basis for creative and appropriate design
responses.

Our Expertise
Our interdisciplinary team, including
planners, urban designers, architects,
and landscape architects, has executed
more than 250 park planning and design
assignments nationwide and abroad, ranging
from regional parks to urban plazas, located
in environmentally pristine rural areas
and reclaimed urban brownfields, in small
communities and major cities. WRT has
won more than 150 awards for this work
and received the ASLA and APA National
Landscape Architecture Firm Awards in 2004
and 2011, respectively.

Park Access + Equity
Every community deserves safe, convenient
access to high quality public spaces where
people can exercise, socialize, and interact
with nature.

The opportunities for physical activity that
parks provide reduces the risk of chronic
disease. Parks can improve concentration
for children with attention deficit disorder,
enhance relaxation, and promote self-esteem
and resilience. Comfortable, attractive

PARK MASTER PLANNING

EAST PALO ALTO PARKS,

RECREATION, AND OPEN
SPACE MASTER PLAN | WRT

EAST PALO ALTO, CA
We believe that parks and open spaces should improve quality of life, foster economic development, and protect the environment.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 31 parks give people a place to spend time
with neighbors, family, and friends, and
to interact with their broader community
in a shared space. In short, parks support
healthy people, create community cohesion,
and contribute to social equity at a city and
regional scale.

WRT ’s parks and open space practice starts
with this perspective, and works to set in
motion changes that will advance equitable
access to parks in each community we work
in.

Our Creative Fitting Process
We adhere to the adaptive process
of Creative Fitting to find the balance
between the changing needs of users and
the environment’s capacity to sustainably
incorporate these needs. Our parks and
open spaces are designed with an attention
to specific attributes and local context,
including details that are relevant and
relate-able, not imported or imposed from
other places and assignments.

City of Fresno, California
October 12, 2017 (Released for Public Comment)

FRESNO PARKS MASTER PLAN
DRAFT

FRESNO PARKS
MASTER PLAN: SCHOOL SITE DESIGN
CONSIDERATIONS | WRT

FRESNO, CA
The design of site perimeters and boundaries
is especially important to consider at jointuse school sites where there are distinct times of public recreation use and school use. By
placing community-serving park amenities at
community-facing edges, these sites can be
inviting and permeable for public recreation. At
the same time, strategic placement of fences
and gates will help create clear and secure
boundaries as needed.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 32

ABOUT OUR PARTNERS
PROS Consulting
Parks and Recreation Consultants
PROS Consulting is a small firm with a
big presence in the field of management
consulting for parks and recreation public
entities and non-profits. With a team of
professional and experienced consultants,
PROS is a flexible firm that is agile to the
evolving dynamics of the social, economic,
and political environments our clients
operate in. PROS has tremendous experience
in the field and has become nationally
recognized for shaping and transforming the
industry of parks and recreation. Since 1995,
PROS has completed more than 1,000 parks
and recreation planning projects across
the country. Management consulting and
planning services offered by PROS span the
full spectrum of planning needs for public
agencies, including Strategic Planning,
Master Planning, Needs Assessment,
Operations, Maintenance and Organizational
Development, Financial Planning and
Management, Feasibility Studies and
Business Planning, and Customer Service
Training.

ETC Institute
Stastically-Valid Survey
ETC Institute is a market research firm that
specializes in the design and administration
of market research for governmental
organizations. Our major areas of emphasis
include citizen satisfaction surveys, parks
and recreation surveys, comprehensive
planning surveys, business surveys,
transportation surveys, employee surveys,
voter opinion surveys, focus groups, and
stakeholder interviews. Since 1982, ETC
Institute has completed research projects
for organizations in 49 states. ETC Institute
has designed and administered more than
3,500 statistically valid surveys and our team
of professional researchers has moderated
more than 1,000 focus groups and 2,000
stakeholder meetings. During the past five
years alone, ETC Institute has administered
surveys in more than 700 cities and counties
across the United States. ETC Institute has
conducted research for more major U.S.
cities and counties than any other firm.

CSW | ST2
Civil Engineering
Led by Robert Stevens, CSW/Stuber-Stroeh
Engineering Group (CSW | ST2) is a fullservice design firm consisting of 30 civil engineers and land surveyors. They focus on
the planning and design of economically and
environmentally sustainable projects serving
the transportation, urban infill, recreation,
education and public infrastructure sectors.

Based from offices in Novato, Berkeley,
Richmond, and Redwood City, CSW |
ST2 is recognized throughout Northern
California for providing innovative solutions
for community infrastructure challenges
delivered on schedule and within budget.

FREMONT PARKS
MASTER PLAN | WRT

FREMONT, CA
WRT collaborated with
PROS Consulting on the
Fremont Parks Master Plan
project.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 33 Prime Consultant

TEAM ORGANIZATION
We apply our national perspective and
expertise to bring the best experience
and the strongest team to the table.

SUBCONSULTANT TEAM
ANDRÉS QUINCHE

PROJECT

MANAGER
LANDSCAPE DESIGNER +

URBAN PLANNER
JOHN R. GIBBS,

ASLA, LEED AP

PRINCIPAL ADVISOR
PRINCIPAL | LANDSCAPE

ARCHITECT
CSW | ST2
Robert Stevens
Principal Civil Engineer

PETER WINCH, AICP
PROFESSIONAL-INCHARGE
SENIOR ASSOCIATE |

PLANNER

PROS CONSULTING
Mike Svetz
Principal
Leon Younger
President

ETC INSTITUTE
Jason Morado
Vice President and Director
of Community Research

DEEKSHA RAWAT
URBAN

DESIGNER
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 34

PROJECT EXPERIENCE
Project Award +
Castro Valley Engagement
on Recreation Priorities
Castro Valley, CA
Ashland Common Master Plan
Ashland, CA
Mateo Street Park Master Plan
Ashland, CA
HARD Parks Master Plan
Hayward Area, CA
HARD Trails & Open Space Master Plan
Hayward Area, CA
San Lorenzo Creekway and
Foothill Trail Master Plans
Hayward Area, CA
Benicia Parks, Recreation &
Open Space Master Plan
Benicia, CA
Tracy Parks, Recreation & Trails Master Plan
Tracy, CA
Tracy Nature Park Master Plan
Tracy, CA
Fresno Parks Master Plan and
Post-Measure Master Plan Update
Fresno, CA
San Luis Obispo Blueprint for
Parks and Recreation
San Luis Obispo, CA
Sonoma Developmental Center
Site Reuse Master Plan
Eldridge, CA
PETER
WINCH
AICP
SENIOR ASSOCIATE | PLANNER
PROJECT ROLE: PROFESSIONAL-IN-CHARGE
Peter has fifteen years of urban and regional planning experience, developing general and specific plans, parks system plans, zoning, and urban design studies at a range of scales and settings. He is interested in diverse development patterns, great public spaces, connective street networks, and the relationship between these parts. Peter seeks solutions that achieve multiple goals, contribute to livable places, and grow out of the unique problems of each project.

EDUCATION
University of Michigan, Master of Urban Planning and Master of Urban Design Brown University, Bachelor of Arts, Urban Studies
AFFILIATIONS + AWARDS
Member, American Institute of Certified Planners (AICP) California APA San Diego Chapter, Comprehensive Plan Award, Large Jurisdiction, for Southeastern San Diego and Encanto Neighborhoods Community Plans, 2016 California APA Central Section, Outstanding Planning Award of Merit in Comprehensive Planning, Small Jurisdiction, Turlock General Plan, 2013 University of Michigan Taubman College of Architecture and Urban Planning, Raoul Wallenberg Fellowship, 2004

ENGAGEMENT
San Francisco Education Fund, Tutor, 2016-18
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 35

PROJECT EXPERIENCE
Project Award +
East Palo Alto Parks Master Plan
East Palo Alto, CA
San Lorenzo Creek Trail Vision
Hayward County, CA
Bothin Marsh Adaptation Study
Marin County, CA
Hayward Main Street Complete Streets
Hayward, CA
El Cerrito del Norte TOD Complete Streets
El Cerrito, CA
Exposition Square Streetscape Improvements *
Los Angeles, CA
CBS Television City Campus Master Plan *
Los Angeles, CA
400 19th Ave Mixed-Use *
Los Angeles, CA
Russell Blvd Community Master Plan *
Davis, CA
Urban Resilience Strategies *
Medellin, Colombia
Santiago, Chile
Porto Alegre, Brazil
* Work done prior to joining WRT.

LANGUAGES
English, Spanish, French
ANDRÉS

QUINCHE
LANDSCAPE DESIGNER + URBAN PLANNER
PROJECT ROLE: PROJECT MANAGER
Andrés has over 5 years of experience in urban planning, landscape design, community led design, resilience and climate change. He has worked at a multitude of scales, from the regional, to the local. As part of the Rockefeller Foundation’s - 100 Resilient Cities, he supported pioneering work around urban, social, and economic resilience in cities around the globe. He brings this engagement expertise to his more current work in California, where he’s aided in the design and development of streetscape improvements, active transportation planning, and social and economic development. While in Los Angeles, he has supported with community engagement and outreach for streetscape improvements in primarily Hispanic neighborhoods of South Los Angeles. More recently, he has been spearheading community engagement with Mexican-American communities in East Palo Alto, for the development of a parks masterplan. Andrés approaches every project with a lens that acknowledges and uplifts previous histories and existing community voices. With an ultimate goal to collectively co-design for a more just and equitable public realm.

EDUCATION
Harvard University, Master of Landscape Architecture I
Harvard University, Master of Urban Planning
Ohio State University, Bachelor of Arts in International Relations & Foreign Policy AFFILIATIONS + AWARDS
Harvard GSD, David Kenneth Specter Fellowship, 2018
Harvard GSD, Doebele Community Service Fellowship, 2016

ENGAGEMENT
San Francisco YIMBY (Housing Advocacy), Organizer, ongoing San Francisco Bicycle Coalition (Transportation Advocacy), Organizer, ongoing Streets for All, Advisory Board & Resident Designer, 2 years RIOS, Co-Chair Social Impact Initiative, 2 years
Harvard GSD, Deans Diversity Committee, 3 years
Harvard GSD, Co-President of Queers in Design, 1 year
Harvard GSD, Communications Director, Harvard Urban Planning Organization, 1 year WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 36

PROJECT EXPERIENCE
Project Award +
Fremont Parks Master Plan
Fremont, CA
Tracy Citywide Parks, Recreation
& Trails Master Plan Update
Tracy, CA
San Lorenzo Creek Trail Master Plan &
Urban Greening Grant Support
Alameda County, CA
San Francisco Bay Trail Risk Assessment
and Adaptation Prioritization Plan
Alameda + Contra Costa Counties, CA
San Geronimo Vision Plan
San Geronimo, CA
Santa Clara Downtown Precise Plan
Santa Clara, CA
West Sacramento Mobility Action Plan
West Sacramento, CA
Los Gatos General Plan Update
Los Gatos, CA
Tiburon General Plan Update
Tiburon, CA
Pleasant Hill General Plan Update
Pleasant Hill, CA
San Diego College Area
Community Plan Update
San Diego, CA
CSU Fullerton Master Plan
Fullerton, CA
Gandhisagar Lake Precinct Development *
Nagpur, India
Ranchi Riverfront Development *
Ranchi, India
Sabarmati Riverfront Development * Ahmedabad, India
* Work done prior to joining WRT.

DEEKSHA
RAWAT

URBAN DESIGNER
PROJECT ROLE: URBAN DESIGNER
Deeksha is an urban designer with 5 years of experience ranging from urban design, city planning, mobility strategies, and architecture which includes trails planning and design, mixed-use master planning, urban waterfront development, and architectural design and execution. Her work focuses on the exploration of the public realm with a particular interest in Transit Oriented Development (TOD), creating livable densities and resilient communities through active community dialogue. She brings an interdisciplinary perspective and skill set to the table.

EDUCATION
University of California, Berkeley, Master of City Planning Mumbai University, Bachelor of Architecture
AFFILIATIONS + AWARDS
American Planning Association (APA)
San Francisco Planning and Urban Research Association (SPUR) National Student Design Competition - Special Mention - 2014 Universal Design Workshop, NSDC - Winner - 2014

ENGAGEMENT
University of California, Berkeley, Graduate Student Instructor, Environment Design 1, 2019 University of California, Berkeley, Graduate Student Instructor, embARC Summer Design Academy, 2018-1019
Lawrence Berkeley National Lab, Urban Innovation Project, Student Researcher, 2018 WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 37

ASLA, LEED AP
PRINCIPAL | LANDSCAPE ARCHITECT + URBAN DESIGNER
PROJECT ROLE: CONSULTING PRINCIPAL
JOHN R.

GIBBS
John shares WRT ’s deep commitment to environmentally rooted planning and design excellence. His work reflects his belief that open space infrastructure—whether at the scale of regional park systems, riverfronts, city parks, livable streets, or active plazas—is a crucial, integral part of creating quality urban environments. He is a practice leader in WRT’s Parks & Open Space and Community Design practices, where he advances community and ecological resiliency in all WRT projects. Community engagement is fundamental to all facets of his work and his outreach skills are valued by clients who seek positive outcomes rooted in productive public dialogue. John has planned and designed a number of parks, including Santa Monica Beach and Palisades Park Improvements in Santa Monica; Eastshore State Park and Lake Merritt Park in Oakland; Balboa Park Rose Garden in San Diego; Glen Canyon Park, Mariposa and Mission Creek Parks in San Francisco; Nevin Park in Richmond; and the Mariposa Creek Parkway in the Sierra Foothills of California. John’s Austin experience includes the award winning Our Parks Our Future: Long Range Plan for Parks.

EDUCATION
University of California, Berkeley, Master of Landscape Architecture University of California, Davis, Bachelor of Landscape Architecture AFFILIATIONS + AWARDS
CA Landscape Architect #4417
American Society of Landscape Architects (ASLA)
Our Parks, Our Future 2020-2030: Austin Parks Long-Range Plan, 2020 Glen Canyon Park Improvement Plan, Merit Award, ASLA Northern California Chapter, 2019 Mariposa Creek Parkway Master Plan, California Trails & Greenways Foundation, 2020 Lake Merritt Park Master Plan, APA-CC, Great Places Award, 2019 Mariposa Park, ASLA-NCC Merit Award, 2018
Adobe Systems Campus Landscape, ASLA-Utah Merit Award, 2015 Lake Merritt Park: Downtown + Neighborhood Edges, ASLA-NCC Merit Award, 2014 Lake Merritt Municipal Boathouse, APWA Northern California Project of the Year, 2010

ENGAGEMENT
City Parks Alliance Park Study Tour, Austin, TX (Nov 2020) Greenbelt Alliance Board Member
Bringing Back Broadway - 2019 National APA Conference Tour Resilient by Design, Research Advisor (2018)

PROJECT EXPERIENCE
Project Award +
HARD Parks Master Plan & Implementation
Hayward, CA
Hayward Unified School District
STEAM Buildings
Hayward, CA
San Lorenzo Creekway &
Foothill Trail Master Plan
Alameda County, CA
Fresno Parks Master Plan
Fresno, CA
East Palo Alto Parks Master Plan
East Palo Alto, CA
Bothin Marsh Adaptation & Resiliency Project
Marin County, CA
Benicia Parks & Recreation Master Plan
Benicia, CA
San Francisco Bay Trail Risk Assessment
and Adaptation Prioritization Plan
Alameda + Contra Costa Counties, CA
Mariposa Creek Parkway Master Plan
Mariposa, CA +
Mariposa Park @ UCSF Mission Bay
San Francisco, CA +
Tunitas Creek Beach Improvments
San Mateo County, CA
Hercules Bayfront and Block N Development
Hercules, CA
Oakland Estuary Park
Oakland, CA
Oakland Waterfront Trails
Oakland, CA
Our Parks, Our Future 2020-2030:

Austin Parks Long-Range Plan +
Austin, TX
Glen Canyon Park Improvement Plan
San Francisco, CA +
Lake Merritt Park Master Plan &
Implementation Projects +
Oakland, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 38 PROS Consulting Information
10 Michael Svetz
PROS Consulting
Principal
Education
B.S., Miami University
M.S., Miami University
Employment History
Consultant, PROS Consulting; 2012 to present
Director of Parks and Recreation, City of Goodyear, AZ; 2009 to 2012 Director of Parks and Recreation, City of Charlottesville, VA; 2004 to 2009 Director of Parks and Recreation, City of Strongsville, OH 2000 to 2004 Assistant Director of Parks and Recreation, City of Strongsville, OH 1997 to 2000 Recreation Supervisor, City of Brunswick, OH 1991 to 1997) Professional Experience
Michael Svetz has nearly 30 years in the field of parks and recreation for local governments, the last 15 of which were at the executive management level. He has held Director-level positions in Strongsville, Ohio (Cleveland vicinity); Charlottesville, Virginia; and most recently for the City of Goodyear, Arizona. He has vast experience in developing and applying cutting edge business processes to create self-sustaining operations of multimillion dollar community centers,golf courses, and a Major League Baseball Player Development and Spring Training complex. Throughout his career, Mike has successfully developed and implemented strategic master plans for the parks and recreation departments that he led and the city and state associations that he served. As a dedicated public servant, Mike developed a deep knowledge of, and sincere appreciation for, organizational development, citizen engagement, board involvement, and political acumen, all of which are critical elements in the successful creation and implementation of any parks and recreation plan. Since joining PROS Consulting, he has participated in numerous projects in master planning, business planning, maintenance, and strategic implementation. His project management and organizational skills and have assisted in the creation of innovative and fiscally sustainable projects across the United States.

Similar Project Experience
• Fremont Comprehensive Parks & Recreation MasterPlan (Fremont, CA) • Fresno Parks Master Plan (Fresno, CA)
• Benicia Parks, Trails & Open Space Master Plan (Benicia, CA) • Tracy Citywide Parks, Recreation and Trails Master Plan (Tracy, CA) • West Sacramento, CA Parks and Open Space Master Plan
• American Canyon,CA Parks and Recreation Needs Assessment • San Luis Obispo, CA Parks and Recreation Master Plan
• Hayward Area Recreation + Park District (HARD) Parks Master Plan • Hanford, CA Parks and Recreation Master Plan
• Riverbank, CA Parks and Recreation Master Plan
• Loudoun County, VA Parks and Recreation Master Plan
• Prince William County, VA Parks and Recreation Master Plan • Fairfax County, VA Park Authority Comprehensive Needs Assessment • Powhattan County, VA Parks and Recreation Master Plan • Albemarle County, VA Parks and Recreation Master Plan • Chandler, AZ Parks and Recreation Strategic Master Plan • Oro Valley, AZ Parks and Recreation Needs Assessment and Master Plan • Sedona, AZ Parks and Recreation Master Plan
• Billings, MT Parks and Recreation Master Plan
• Provo, UT Parks and Recreation Master Plan
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 39 PROS Consulting Information
9 Leon Younger
PROS Consulting President
Education
M.P.A., University of Kansas, Aug. 1988
B.S., Kansas State University, May 1975
Employment History
President, PROS Consulting, Sep. 1995 to present
Director/Chairman of the Board, Indianapolis Parks and Recreation, Apr. 1992 to Sept. 1995
Executive Director, Lake MetroParks (OH), Jun. 1988 to Mar. 1992 Director, Jackson County (MO) Parks and Recreation, Aug. 1983 to Jun. 1988 Certification
Certified Park and Recreation Professional
Professional Experience
Leon is the founder and President of PROS Consulting. He has more than 40 years in parks, recreation, and leisure services. Leon is a recognized leader in applying innovative approaches to managing parks and recreation organizations. He has held positions as Director of Parks and Recreation in Indianapolis, IN; Executive Director of Lake Metroparks in Lake County, OH (Cleveland area); and Director of Parks and Recreation in Jackson County, MO (Kansas City). Leon is routinely invited to present his management and development philosophies at conferences, workshops, and training across the United States, as well as internationally. He is cocreator of the Community Values Model, a business model that synthesizes community & stakeholder input into a strategic plan. He regularly addresses sessions at the National Recreation and Park Association Conferences and has served as a board member and instructor at the Pacific Revenue and Marketing School in San Diego, California and the Rocky Mountain Revenue and Management School in Colorado. Currently, Leon is serving on the Board of Directors for the City Parks Alliance, the only independent, nationwide membership organization solely dedicated to urban parks.

Similar Project Experience
• City of Los Angeles, CA Parks and Recreation Needs Assessment • Riverside County, CA Parks and Open Space District Strategic Plan • City of San Jose, CA Pricing Philosophy, Revenue Enhancement, and Organizational Implementation Plan for the Department of Park, Recreation and Neighborhood Services • City of San Francisco, CA Recreation Plan and Needs Assessment • City of Healdsburg, CA Parks and Recreation Needs Assessment and Parks and Open Space Plan • Sonoma County, CA Management Review Services and Implementation Plan • Cosumens (Elk Grove), CA Community Services Department Parks and Recreation Master Plan • Maricopa County, AZ Parks and Recreation System Strategic Plan • Mesa, AZ Parks and Recreation Master Plan
• Tucson, AZ Parks and Recreation Master Plan
• Carmel Clay, IN Parks and Recreation Master Plan
• City of Charlotte/Mecklenburg County, NC Parks and Recreation Strategic Master Plan • City of Henderson, NV Parks and Recreation Strategic Master Plan and Financial Cost of Service • City of Jacksonville, NC Parks and Recreation Strategic Master Plan • City of Everett, WA Parks and Recreation Strategic Master Plan • Cleveland, OH MetroParks Strategic Plan
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 40 ETC Institute 1

JASON MORADO
Director of Community Research
ETC Institute
725 W. Frontier Circle, Olathe, KS 66061
[email protected]
(913) 254-4514

EDUCATION
M.B.A., Webster University, 2009
B.S. in Business Administration – Marketing, Avila University 2000

SUMMARY OF EXPERIENCE
Mr. Morado has over 20 years of experience in the design, administration, and analysis of community market research. He has served as the project manager on community survey research projects for over 600 local governmental organizations throughout the U.S. Mr. Morado is experienced in all phases of project management of market research studies, including survey design, developing sampling plans, quantitative and qualitative analysis, interpretation of results and presentation of findings. His areas of emphasis include citizen satisfaction surveys, parks and recreation needs assessment surveys, community planning surveys, business surveys, and transportation studies. He has also led the coordination and facilitation of focus groups and stakeholder interviews for a wide range of topics.

RELEVANT PROJECT EXPERIENCE
Parks and Recreation Surveys
Mr. Morado has served as a project manager for over 250 parks and recreation surveys for local governmental organizations. Some of these organizations include:
• Atlanta, GA
• Arlington County, VA
• Brownsburg, IN
• Broward County, FL
• Charleston, SC
• Chino, CA
• Cincinnati, OH
• Coral Gables, FL
• Columbia, MO
• Corpus Christi, TX
• Denver, CO
• Detroit, MI
• Durango, CO
• El Paso County, TX
• Fremont, CA
• Gilroy, CA
• Las Vegas, NV
• Mecklenburg County, NC
• Miami, FL
• Milwaukee County, WI
• Mobile, AL
• Montgomery County, MD
• Norfolk, VA
• Olympia, WA
• Ozark, MO
• Pleasant Hill, CA
• Prince Georges County, MD
• Roanoke, VA
• San Diego, CA
• Sarasota, FL
• Schaumburg Park District, IL
• Sioux Falls, SD
• St. Louis County, MO
• Tampa, FL
• Virginia Beach, VA
• West Sacramento, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 41 | i

MASTER/TOD/SPECIFIC AREA PLANNING
BART del Norte TOD and Complete Street, El Cerrito
Castro Valley Marketplace, Alameda County
South Richmond Transportation Connectivity Plan,
Richmond
San Pablo Avenue Streets/Pedestrian Connectivity, San
Pablo
Point Potrero Marine Terminal Reconstruction, Port of
Richmond
Silicon Valley Rapid Transit BART Extension, Fremont,
Milpitas, San Jose, Santa Clara
Dupond Preliminary Specific Plan, Antioch
Millbrae BART TOD Specific Plan, Millbrae
Hercules Waterfront Development, Hercules
BART Redevelopment Walnut Creek Transit Village,
Walnut Creek

MULTI-MODAL IMPROVEMENTS
Third Street Rehabilitation, San Rafael
Miller Avenue Streetscape, Mill Valley
Contra Costa Boulevard, Pleasant Hill
Centra Avenue, El Cerrito
Poplar Street Green Street Improvements, Half Moon
Bay
San Pablo Avenue Rehabilitation, Pinole
Sir Francis Drake Boulevard Improvements, San
Anselmo
Cutting Boulevard Rehabilitation, Richmond
Bay Trail, Hercules
Main Street Complete Street, Hayward
Nevin Avenue Complete Street, Richmond
MacDonald Avenue, Richmond

EDUCATION
B.S. Civil Engineering, San Jose State University

REGISTRATION
Professional Civil Engineer
-California - No 58660
Professional Traffic Engineer
-California - No 2953

PRESENTATIONS
“Deploying Broadband Networks for Public Agencies”
American Public Works Association, 2021
“Designing Smart Cities” American Planning Association, 2019 “Designing Complete and Green Streets” Stanford
University 2016
Robert specializes in developing private and public infrastructure projects delivering more than $200 million in construction valuation over the last 10 years.

Engaged throughout the life of the project, his experience ranges from conceptual design to detailed engineering culminating in final construction. Robert coordinates the design effort of the team, public agencies, community organizations, and private parties resulting in consensus based solutions delivered on schedule and budget.

ROBERT STEVENS

PE, TE, LEED AP

PRINCIPAL CIVIL ENGINEER
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 42 FRESNO PARKS MASTER PLAN | WRT

FRESNO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 43

PAST WORK
3 WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 44 East Palo Alto Parks Master Plan
East Palo Alto, CA
WRT and PROS Consulting were selected to lead a Parks Master Planning effort for the City of East Palo Alto. Over a year-long planning process the Consultant team and the City have been developing the first-ever Parks Master Plan to guide the future improvements of existing parks and the development of new parks and open spaces. The planning process has been based on extensive community engagement with residents, who have been involved through variety of meetings and events. The project was kicked off virtually in July 2021 with a community-wide meeting and introduction to the project along with the launch of a project website. Guided by the results of the community engagement process as well as existing and new data collection, WRT and PROS examined existing structures and spaces, developed a plan for accessibility to recreational activities, and identified and selected new options for open spaces in East Palo Alto. The final plan will be presented to the community and the City in 2023, it will include overarching recommendations and strategies to achieve the goals of the Master Plan.

SERVICES
Outreach + Engagement
Public Space Master Planning

REFERENCE
Patrick Heisinger
Assistant City Manager
City of East Palo Alto
(T) 650.853.3193
(E) [email protected]
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 45 WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 46 Through an on-call contract, WRT has worked with the Hayward Area Recreation & Park District (HARD) on a variety of assignments ranging from system-wide planning to neighborhood park design. HARD is an independent special use district encompassing a 100 square mile area that serves over 280,000 residents and is the largest recreation district in the State of California.

Parks Master Plan: WRT and PROS Consulting developed an updated HARD) Parks and Recreation Master Plan. Major components of the planning process included stakeholder engagement, comprehensive gap analysis and needs assessment, level of service analysis, policies, and financial implementation strategy. The Master Plan was leveraged to garner State of California Prop 68 funding for community-based planning, design and construction of two new parks in the under-served Ashland community, as described below.

Ashland Common: WRT led community-based master planning for a new, amenity-rich plaza in the historically under-served community of Ashland. The effort was rewarded with more than $7 million to fund design and construction through the Statewide Parks Program (Prop 68). WRT is now working with Trust for Public Land (TPL) and HARD to complete park design through construction documentation. The design balances much-needed green space with hardscape areas that can accommodate a market plaza and community events.

HARD On-Call Services
Alameda County, CA

SERVICES
Outreach + Engagement
Park Master Planning
Park Assessments
Park/Trail Design

CLIENT REFERENCES
Meghan Tiernan
Capital Planning and
Development Director
HARD
(T) 510.881.6712
(E) [email protected]
Michael Williams
Senior Bond Project Manager
HARD
(T) 510.881.6700
(E) [email protected]
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 47 BART Line
UV92
UV185
UV238
§¨¦580
§¨¦880

HESPERIAN BLVD

WINTON AVE
JACKSON ST.

SANTA CLARA ST.

INDUSTRIAL BLVD

TENNYSON RD

HARDER RD

MISSION BLVD

HUNTWOOD AVE

ORCHARD AVE
A ST.

D ST.

FOOTHILLL BLVD

EAST AVE

GROVE WAY

CASTRO VALLEY BLVD

CENTER ST

REDWOOD RD

SEVEN HILLS RD

FAI RM ON T D R

LEWELLING BLVD
E 14TH ST

LAKE CHABOT RD

HAMPTON RD

GRANT AVE

BOCKMAN RD
Amtrak Line
BART Line

BAYFAIR

BART STATION

HAYWARD

AMTRAK STATION

SAN LEANDRO

BART STATION

CASTRO VALLEY

BART STATION

SOUTH HAYWARD

BART STATION

HAYWARD

BART STATION
Greenridge
Park
Bidwell
Park
J.A. Lewis
Park
Sorensdale
Park
Centennial
Park
Cannery
Park
Earl Warren
Park
Deerview
Park
Carlos
Bee
Park
Ruus
Park
Birchfield
Park
Lakeridge
Park
Palomares
Hills Park
Canyon
View
Park
Old
Highlands
Park
Parsons
Park
Palma
Ceia
Park
Eldridge
Park
Mervin
Morris
Park
Rancho
Arroyo
Park
Cherryland
Park
Greenwood
Park
Christian
Penke
Park
Longwood
Park
Del Rey
Park
College
Heights
Park
Jalquin
Vista
Park
Gansberger
Park
Gordon E. Oliver
Eden Shores Park
Adobe
Park
Stonybrook
Park
Silver Star
Veterans Park
Twin
Bridges
Park
Fairway
Greens
Park
Schafer
Park
Stratford
Village
Park
Ashland
Park
Ridge
Trail
Park
Cannery Water
Tower Park
Fairmont
Terrace
Park
Hillcrest Knolls Park
Edendale
Park
Spring
Grove
Park
Hesperian
Park
Bechtel Mini Park
Laurel
Park
Jack Holland
Sr. Park
Haymont
Mini Park
La Placita
Park
Fairmont
Linear Park
East Avenue
Park
San Lorenzo
Community Park
Weekes
Park
Kennedy
Park
Mt. Eden
Park
Tennyson
Park
Southgate
Park
San Felipe
Community
Park
Castro Valley
Community
Park
Memorial
Park
Meek
Estate
Park
Valley
View
Park
La Vista
Park
Via Toledo
Park
SoHay
Park
Mission Blvd. &
Mattox Rd. Park(s)
HARD Boundary
County Boundary
City of Hayward
Water
Creeks
Rail Lines
Regional Parks and Open Space
Local Parks
Community Parks
Service Area of Existing Parks

0.25 mile

0.5 mile
Planned New Parks
Service Area of Planned and Potential Parks

0.25 mile

0.5 mile
Access to Local and Community Parks, including Planned and Potential Future Park Sites

HAYWARD
Castro Valley
Cherryland
San Lorenzo
Ashland
Fairview

SAN LEANDRO
¯ 0 0.5 1 0.25 Miles
Hayward Shoreline
Regional Park
Lake Chabot
Cull Canyon
Regional
Recreation
Area
Five Canyons
Open Space
Don Castro
Regional
Recreation Area
Garin/ Dry Creek
Pioneer
Regional Parks
Eden Landing
Ecological Reserve
San Francisco Bay
Potential Park Expansion / Enhancement
Potential New Park
Potential Access Improvement
0 25,000
Population Density (people/ square mile)

TRIAL BLVD
Chris
Pen
Par
Gordon E. Oliv
Eden Shores Pa
HARD Boundary
County Boundary
City of Hayward
Water
Creeks
Rail Lines
Regional Parks and Open Space
Local Parks
Community Parks
Service Area of Existin

0.25 mile

0.5 mile
Eden Landing
Ecological Reserve
San Francisco Bay
0 25,000
Population Density (people/ square mile)
UV92
§¨¦880

HESPERIAN BLVD
WIN
SANTA CLARA ST.

INDUSTRIAL BLVD

TENNYSON RD

HARDER RD

MISSION BLVD

HUNTWOOD AVE

ORCHARD AV

SOUTH HAY

BART STATI
Sorensdale
Park
Ruus
Park
Birchfield
Park
Palma
Ceia
Park
Eldridge
Park
Rancho
Arroyo
Park
Greenwood
Park
Christian
Penke
Park
Longwood
Park
Gansberger
Park
Gordon E. Oliver
Eden Shores Park
Silver Star
Veterans Park
Schafer
Park
Stratford
Village
Park
Spring
Grove
Park
Bechtel Mini Park
Haymont
Mini Park
Weekes
Park
Mt. Eden
Park
Tennyson
Park
Southgate
Park
L
SoHa
Park
HARD Boundary
County Boundary
City of Hayward
Water
Creeks
Rail Lines
Regional Parks and Open Space
Local Parks
Community Parks
Service Area of Existing Parks

0.25 mile

0.5 mile
Planned New Parks
Service Area of Planned

0.25 mile

0.5 mile

HAYWARD
Regional Park
Eden Landing
Ecological Reserve
San Francisco Bay
Potential Park Expansio
Potential New Park
Potential Access Improv
0 25,000
Population Density (people/ square mile)
UV92
UV238
§¨¦880

HESPERIAN BLVD

WINTON AVE
JACKSON ST.

SANTA CLARA ST.

INDUSTRIAL BLVD

TENNYSON RD

HARDER RD

MISSION BLVD

HUNTWOOD AVE

ORCHARD AVE
A ST.

D ST.

FOOTHILLL BLVD

EAST AVE

GRANT AVE

BOCKMAN RD

HAYWARD

AMTRAK STATION

SOUTH HAYWARD

BART STATION

HAYWARD

BART STATION
Bidwell
Park
J.A. Lewis
Park
Sorensdale
Park
Centennial
Park
Cannery
Park
Ruus
Park
Birchfield
Park
Canyon
View
Park
Old
Highlands
Park
Palma
Ceia
Park
Eldridge
Park
Morris
Park
Rancho
Arroyo
Park
Cherryland
Park
Greenwood
Park
Christian
Penke
Park
Longwood
Park
Del Rey
Park
College
Heights
Park
Jalquin
Vista
Park
Gansberger
Park
Gordon E. Oliver
Eden Shores Park
Stonybrook
Park
Silver Star
Veterans Park
Twin
Bridges
Park
Fairway
Greens
Park
Schafer
Park
Stratford
Village
Park
Cannery Water
Tower Park
Spring
Grove
Park
Bechtel Mini Park
Haymont
Mini Park
La Placita
Park
East Avenue
Park
San Lorenzo
Community Park
Weekes
Park
Kennedy
Park
Mt. Eden
Park
Tennyson
Park
Southgate
Park
Community
Park
Memorial
Park
La Vista
Park
SoHay
Park
HARD Boundary
County Boundary
City of Hayward
Water
Creeks
Rail Lines
Regional Parks and Open Space
Local Parks
Community Parks
Service Area of Existing Parks

0.25 mile

0.5 mile
Planned New Parks
Service Area of Planned and Potential Parks

0.25 mile

0.5 mile

HAYWARD
y
San Lorenzo
Fairview
¯ 0 0.5 1 0.25 Miles
Hayward Shoreline
Regional Park
Garin/ Dry Creek
Pioneer
Regional Parks
Eden Landing
Ecological Reserve
San Francisco Bay
Potential Park Expansion / Enhancement
Potential New Park
Potential Access Improvement
0 25,000
Population Density (people/ square mile)
BART Line
UV238

EAST AVE

SOUTH HAYWARD

BART STATION
Bidwell
Park
J.A. Lewis
Park
Earl Warren
Park
Lakeridge
Park
Hills Park
Canyon
View
Park
Old
Highlands
Park
College
Heights
Park
Jalquin
Vista
Park
Stonybrook
Park
Silver Star
terans Park
Twin
Bridges
Park
Fairway
Greens
Park
Ridge
Trail
Park
ni Park
East Avenue
Park
San Felipe
Community
Park
La Vista
Park
SoHay
Park
w Parks
Planned and Potential Parks
Fairview
¯ 0 0.5 1 0.25 Miles
Cull Canyon
Regional
Recreation
Area
Five Canyons
Open Space
Don Castro
Regional
Recreation Area
Garin/ Dry Creek
Pioneer
Regional Parks
k Expansion / Enhancement
w Park
ess Improvement

ASHLAND COMMON

HARD PARKS MASTER PLAN
Access to Existing, Planned,
and Potential Parks
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 48 Mateo Street Park: WRT led a second park
planning effort to compete for Prop 68 funds
for a small neighborhood park in Ashland.

The engagement and conceptual design
for this project was conducted virtually
due to the global pandemic. The process
engaged over 600 individuals though a
series of virtual workshops, online surveys,
and stakeholder meetings. Engagement
efforts uncovered the need for access to
active recreation as well as green space and
trees, and the desire for design to reflect the
distinct vibrancy of community.

MATEO STREET PARK
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 49

SAN LORENZO CREEKWAY
Trails + Open Space Master Plan: Trails
emerged as a priority for HARD, whose
service area extends from San Francisco Bay
into the East Bay Hills and serves a diverse
population of 300,000. WRT is working with
HARD on a district-wide plan to identify
opportunities for a linked trail network, its
key characteristics, and an implementation
strategy to achieve it over the near and long
term.

Foothill Trail Master Plan: Concurrently,
WRT drafted a master plan for the Foothill
Trail, which will travel along the alignment
of a cancelled highway project and give
Hayward residents the chance to enjoy open
meadows, oak woodlands, and expansive
views over the city and bay. Our work will
result in specific alignment and design
standards that developers along the corridor
will follow.

San Lorenzo Creekway Vision: WRT led a
community-engaged vision and plan for what
we have called the San Lorenzo Creekway,
using Flood Control District access roads to
provide a safe and enjoyable transportation
route for people on foot and on bikes. This
initiative supported applications for active
transportation and urban greening grant
funding from the State of California. The
San Lorenzo Creekway will provide a safe
and enjoyable active transportation route
for people of all ages in the communities
along its path, connecting neighborhoods
with schools, parks, shopping areas, and
downtown Hayward.

FOOTHILL TRAIL
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 50 Hayward Unified School District
STEAM Buildings Design
Hayward, CA
Hayward High School (HHS), Tennyson High School (THS), and Mount Eden High School (MEHS) Science Technology Engineering Art & Math (STEAM) Building landscapes are similarly programmed but unique to each school. At all locations, the landscape is a series of outdoor rooms which support learning. The Front Porch at the entry lobby is designed to accommodate students and the community. An outdoor maker space, overlook passive study and lunch area, sequence of flexible outdoor classrooms, cistern, and seating hubs at circulation intersections complete the general programming. The entire space is designed to be a canvas for various installations, art, and experiments. At HHS, the front porch is separated from the parking lot by a swale and bridge that collects adjacent storm water, intended to evoke Sulphur Creek. A garden and expanded orchard remnant reflect the Farmer mascot, and an amphitheater focuses on views to the west. At the edge of the THS campus, the thriving Farm community garden is now connected to the heart of the school, and the landscape stitches together the Lancer’s campus by providing an alley processional to the new football stadium. To support MEHS Monarch’s focus on arts, the landscape includes a sculpture garden space, flexible open areas for dance, theater and art projects, and a direct connection to the surrounding community to provide exposure and facilitate interaction.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 51 Fremont Parks Master Plan
Fremont, CA
WRT and PROS Consulting are working with the City of Fremont to develop their Park Master Plan Update. This is the first Parks Plan for Fremont since 1995, and it comes at a muchneeded time for the city given their growth over the past 25 years. The core purpose of the Master Plan is to understand Fremont’s diverse demography and provide contemporary recreation facilities to meet their needs. Moreover, the plan will provide guidance for future recreational, programming, environmental, and maintenance needs, as well as establishment of priorities for facility improvements, future park development, and land acquisitions. WRT has collected a detailed inventory of the existing parks and recreational facilities, creating a robust GIS based data base. WRT has also lead geographic analysis looking into issues of equity, economics, cultural amenities, access and future development.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 52 Fresno Parks Master Plan + Implementation
Fresno, CA
The Fresno Parks Master Plan, Imagine Your Parks 2050, was led by WRT and PROS Consulting and adopted by Council in 2018. This was the City’s first parks plan since 1989, and it came at a much needed time given Fresno’s growth over the past 27 years, and its new commitment to infill and revitalization. The team worked with the City of Fresno Parks Department to re-evaluate the level of service classification, analyze areas of need, and plan for future growth with on-the-ground parks assessments and extensive GIS mapping related to park access, park amenities, and demographics. The plan focuses on the principles of access, equity, health, and safety. Extensive engagement across the city’s neighborhoods resulted in widespread enthusiasm for renovating existing parks to overcome inequities.

The Master Plan’s key findings about the profound need for reinvestment helped provide a basis for local advocacy for Measure P, a sales tax surcharge approved by Fresno voters in 2018. With Measure P now in effect, WRT is assisting the City to guide data-driven, equitybased implementation. Working with a newly-formed Parks, Recreation and Arts Commission, we have define and mapped “highest-need neighborhoods” and created a framework for prioritizing existing parks and areas for future parks. We are currently doing engagement and conceptual design to define improvement projects at four parks.

SERVICES
Outreach + Engagement
Park Master Planning
Park Assessments
Project Management

CLIENT REFERENCE
Sophia Pagoulatos
Planning Manager
City of Fresno
Development and Resource
Management Department
(T) 559.621.8062
(E) [email protected]
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 53

MARY ELLA BROWN

AQUATIC CENTER
The Aquatic Center is one
of several implementation
projects resulting from the
master plan.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 54 Tracy Citywide Parks, Recreation and
Trails Master Plan and Tracy Nature Park
Tracy, CA
After years of growth and diversification, the City of Tracy has been taking action to strengthen its identity as an affordable, more tranquil alternative to the cities of the Bay Area and a place where people and businesses put down roots and prosper. WRT led a multidisciplinary team in updating the Citywide Parks, Recreation and Trails Master Plan. The Plan provides direction on creating a diverse parks system that offers a range of experiences.

It describes a network of parks and trails, enabling active transportation and links between downtown, neighborhoods, and surrounding open spaces. The Master Plan Update will play an important role in helping the City’s park system gain firm financial footing, with a detailed evaluation of funding sources and opportunities and an impact fee analysis.

In addition to the Master Plan, which was adopted by City Council on October 4, 2022.

WRT also developed a conceptual master plan for an 86-acre natural park for the city. The nature park concept grows out of the vision of citizen advocates and community members for a place that is a respite from urban, everyday life and also a functioning ecosystem. The plan will develop in phases, starting with providing public access to the site with minimal improvements, followed by earthwork and water diversion that will become the foundation for natural habitat succession and trail experiences.

SERVICES
Outreach + Engagement
Park Master Planning
Park Assessments
Project Management
Park Design

CLIENT REFERENCE
Brian MacDonald
Director
City of Tracy Parks and Recreation
Department
(T) 209-831-6233
(E) [email protected]
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 55 !
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WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 56

WASHINGTON MANOR PARK

SAN LEANDRO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 57

CONFLICTS
4 OF INTEREST
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 58

CONFLICTS OF INTEREST
WRT has no conflicts of interest to report pertaining to this RFP.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 59

PAGE LEFT BLANK INTENTIONALLY
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 60

SIEMPRE VERDE PARK

SAN LEANDRO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 61

FEE SCHEDULE
5 WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 62

FEE SCHEDULE
TASK/DESCRIPTION WRT PROS ETC CSW | ST2 TOTAL
TASK 1:

Project Initiation and Unique Project Outcomes $13,367 $7,200 $20,567 TASK 2:

Comprehensive Inventory Analysis $62,743 $5,920 $68,663 TASK 3:

Public Outreach & Engagement $54,327 $4,680 $16,000 $75,007 TASK 4:

Gaps Analysis & Needs Assessment $21,530 $14,880 $36,410 TASK 5:

Washington Manor Park Site Specific Plan $37,727 $7,200 $7,500 $52,427 TASK 6:

Preliminary Recommendations $16,438 $1,440 $17,878
TASK 7:

Final Plan & Implementation Strategy $52,547 $16,200 $68,747 TASK 8:

Project Management $18,774 $5,040 $23,814
SUBTOTAL (LABOR) $277,452 $62,560 $16,000 $7,500 $363,512 DIRECT COSTS $13,000 $3,100 $16,100
TOTAL $290,452 $65,660 $16,000 $7,500 $379,612
Below is a table that breaks down our fee proposal by firm and by task.

On the next page is a more detailed breakdown that includes hourly rates, expected number of hours spent by each staff member for each sub-task.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 63 Job Classification John Gibbs Principal Advisor Andres Quinche Project Manager / Planner Peter Winch Senior Planner Professional in Charge Deeksha Rawat Planner Level I Design Staff Administrative Support Hours by
Task Cost by Task
Mike Svetz, Principal Staff
Hours by
Task Cost by Task
Jason Morado, Senior Project ManagerResearch Analyst
Hours by
Task Cost by Task
Robert Stevens, Principal
Hours by
Task Cost by Task Task Totals
Prorfessiona Hourly Rate $ 257.25 $ 131.25 $ 194.25 $ 131.25 $ 120.75 $ 110.25 $ 180.00 $ 100.00 $ 203.02 $ 74.41 $ 231.00 Task 1 Project Initiation and Unique Project Outcomes
Task 1.1 Project Kick Off 3 6 - - - - 9 $ 1,559.25 8 8 $ 1,440.00 $ 2,999.25 Task 1.2 Park Tour with City Staff 5 5 - - - - 10 $ 1,942.50 4 4 $ 720.00 $ 2,662.50 Task 1.3 School Site Tour with District Staff 5 5 - - - - 10 $ 1,942.50 4 4 $ 720.00 $ 2,662.50 Task 1.4 Project Schedule and Detailed Work Plan 5 12 - - - - 17 $ 2,861.25 8 8 $ 1,440.00 $ 4,301.25 Task 1.5 Advisory Committee Meeting 1 4 6 2 - - - 12 $ 2,205.00 8 8 $ 1,440.00 $ 3,645.00 Task 1.6 Draft Vision & Project Outcomes 4 8 4 - - - 16 $ 2,856.00 8 8 $ 1,440.00 $ 4,296.00 Sub-Total - 26 42 6 0 0 0 40 0 0 0
Sub-Total - 74 $ 13,366.50 Sub-Total - 40 $ 7,200.00 0 $ - 0 $ - $ 20,566.50 Task 2 Comprehensive Inventory Analysis
Task 2.1 Review of Related Policies, Plans, and Programs - 8 - 24 - - 32 $ 4,200.00 8 8 $ 1,440.00 $ 5,640.00 Task 2.2 Inventory and Assessment of Parks 4 80 4 - 80 8 176 $ 22,848.00 0 $ - $ 22,848.00 Task 2.3 Inventory and Assessment of School Recreation Sites 4 80 4 - 80 4 172 $ 22,407.00 0 $ - $ 22,407.00 Task 2.4 Demographic & Recreation Trends Analysis - 4 1 4 - - 9 $ 1,244.25 16 16 32 $ 4,480.00 $ 5,724.25 Task 2.5 Geographic Analysis - 8 8 60 - - 76 $ 10,479.00 0 $ - $ 10,479.00 Task 2.6 Advisory Committee Meeting 2 - 6 4 - - - 10 $ 1,564.50 0 $ - $ 1,564.50 Sub-Total - 8 186 21 88 160 12 24 16 0 0
Sub-Total - 475 $ 62,742.75 Sub-Total - 40 $ 5,920.00 Sub-Total - 0 $ - Sub-Total - 0 $ - $ 68,662.75 Task 3 Public Outreach and Engagement
Task 3.1 Community Outreach and Engagement Plan 2 8 2 - - - 12 $ 1,953.00 0 $ - $ 1,953.00 Task 3.2 Stakeholder and Focus Group Meetings (10) 16 24 - - - - 40 $ 7,266.00 10 10 $ 1,800.00 $ 9,066.00 Task 3.3 Pop-up Events and Neighborhood Meetings (6) - 48 6 48 - - 102 $ 13,765.50 0 $ - $ 13,765.50 Task 3.4 Statistically Valid Survey on Community Needs - 8 4 - - - 12 $ 1,827.00 4 4 $ 720.00 34 122 $ 16,000.00 $ 18,547.00 Task 3.5 Public Workshops (2) - 40 16 40 - 4 100 $ 14,049.00 12 12 $ 2,160.00 $ 16,209.00 Task 3.6 Community Ambassador Program - 20 4 - - - 24 $ 3,402.00 0 $ - $ 3,402.00 Task 3.7 Advisory Committee Meeting 3 - 6 4 - - - 10 $ 1,564.50 0 $ - $ 1,564.50 Task 3.8 Outreach Materials for Print and Digital Media - 8 - 24 - - 32 $ 4,200.00 0 $ - $ 4,200.00 Task 3.9 Online Engagement Tools and Updates - 8 - 40 - - 48 $ 6,300.00 0 $ - $ 6,300.00 Task 3.10 Translation Costs - - - - - - 0 $ - 0 $ - $ - Sub-Total - 18 170 36 152 0 4 26 0 34 0
Sub-Total - 380 $ 54,327.00 26 $ 4,680.00 Sub-Total - 0 $ 16,000.00 Sub-Total - 0 $ - $ 75,007.00 Task 4 Gaps Analysis and Needs Assessment
Task 4.1 Comparative Analysis - 4 1 - - - 5 $ 719.25 4 30 34 $ 3,720.00 $ 4,439.25 Task 4.2 Level of Service Evaluation - 8 4 4 - - 16 $ 2,352.00 16 16 $ 2,880.00 $ 5,232.00 Task 4.3 Programming Assessment - 4 1 4 - - 9 $ 1,244.25 30 30 $ 5,400.00 $ 6,644.25 Task 4.4 Identify Critical Park and School Site Improvements and Opportunities for Future Parks 4 12 4 - 12 - 32 $ 4,830.00 0 $ - $ 4,830.00 Task 4.5 Evaluate Opportunities to Leverage Partner Agencies 2 8 8 - - - 18 $ 3,118.50 8 8 $ 1,440.00 $ 4,558.50 Task 4.6 Inclusion Assessment 1 4 2 12 - - 19 $ 2,745.75 0 $ - $ 2,745.75 Task 4.7 Gap Analysis and Needs Assessment Memo I 2 16 4 8 - - 30 $ 4,441.50 8 8 $ 1,440.00 $ 5,881.50 Task 4.8 Advisory Committee Meeting 4 2 6 4 - - - 12 $ 2,079.00 0 $ - $ 2,079.00 Sub-Total - 11 62 28 28 12 0 66 30 0 0
Sub-Total - 141 $ 21,530.25 96 $ 14,880.00 Sub-Total - 0 $ - Sub-Total - 0 $ - $ 36,410.25 Task 5 Washington Manor Park Site Specific Master Plan
Task 5.1 Review of Gap Analysis and Needs Assessment Findings 1 4 1 - 4 - 10 $ 1,459.50 10 10 $ 1,800.00 $ 3,259.50 Task 5.2 Washington Manor Park Site Analysis 2 12 2 - 12 - 28 $ 3,927.00 0 $ - 32 $ 7,500.00 $ 11,427.00 Task 5.3 Community Workshop - 24 8 8 24 2 66 $ 8,872.50 0 $ - $ 8,872.50 Task 5.4 Conceptual Site Plan 4 24 4 - 40 - 72 $ 9,786.00 0 $ - $ 9,786.00 Task 5.5 Advisory Committee Meeting 4 6 - - - - 10 $ 1,816.50 0 $ - $ 1,816.50 Task 5.6 Staffing, Maintenance, and Cost Recovery Strategy 1 4 - - - - 5 $ 782.25 20 20 $ 3,600.00 $ 4,382.25 Task 5.7 Funding and Revenue Sources for Long-term Financial Sustainability 1 2 - - - - 3 $ 519.75 10 10 $ 1,800.00 $ 2,319.75 Task 5.8 Site Specitic Master Plan Document 4 24 8 - 40 - 76 $ 10,563.00 0 $ - $ 10,563.00 Sub-Total - 17 100 23 8 120 2 40 0 0 32
Sub-Total - 270 $ 37,726.50 40 $ 7,200.00 Sub-Total - 0 $ - Sub-Total - 0 $ 7,500.00 $ 52,426.50 Task 6 Prelimanary Recommendations
Task 6.1 Framework of Goals and Policies 2 16 8 2 - - 28 $ 4,431.00 0 $ - $ 4,431.00 Task 6.2 Park-by-Park Workshop with City Staff 4 8 - - 8 - 20 $ 3,045.00 4 4 $ 720.00 $ 3,765.00 Task 6.3 Site-by-Site Workshop with School Districts 4 8 - - 8 - 20 $ 3,045.00 4 4 $ 720.00 $ 3,765.00 Task 6.4 Park Improvement Preliminary Recommendations 1 16 4 - 8 - 29 $ 4,100.25 0 $ - $ 4,100.25 Task 6.5 Advisory Committee Meeting 6 4 6 - - - - 10 $ 1,816.50 0 $ - $ 1,816.50 Sub-Total - 15 54 12 2 24 0 8 0 0 0
Sub-Total - 107 $ 16,437.75 8 $ 1,440.00 Sub-Total - 0 $ - Sub-Total - 0 $ - $ 17,877.75 Task 7 Final Plan & Implementation Strategy
Task 7.1 Operational and Maintenance Assessment 2 4 - - - 6 $ 1,039.50 30 30 $ 5,400.00 $ 6,439.50 Task 7.2 Financial Assessment 1 2 - - - 3 $ 519.75 32 32 $ 5,760.00 $ 6,279.75 Task 7.3 Funding and Revenue Strategies and CIP Support 4 2 - - - 6 $ 1,291.50 16 16 $ 2,880.00 $ 4,171.50 Task 7.4 Advisory Committee 7 2 4 - - - 6 $ 1,039.50 4 4 $ 720.00 $ 1,759.50 Task 7.5 Implementation Playbook Development 1 12 8 2 - 23 $ 3,648.75 8 8 $ 1,440.00 $ 5,088.75 Task 7.6 Admin Draft Comprehensive Parks Master Plan 8 48 24 12 12 24 128 $ 18,690.00 0 $ - $ 18,690.00 Task 7.7 Advisory Committee 8 1 6 4 - - 11 $ 1,821.75 0 $ - $ 1,821.75 Task 7.8 Draft Comprehensive Parks Master Plan 4 24 12 6 6 12 64 $ 9,345.00 0 $ - $ 9,345.00 Task 7.9 Presentations to Decision Makers (4) 20 32 2 - - 54 $ 9,733.50 0 $ - $ 9,733.50 Task 7.10 Final Parks Master Plan with Revisions 4 16 4 6 6 - 36 $ 5,418.00 0 $ - $ 5,418.00 Sub-Total - 47 150 54 26 24 36 90 0 0 0
Sub-Total - 337 $ 52,547.25 90 $ 16,200.00 Sub-Total - 0 $ - Sub-Total - 0 $ - $ 68,747.25 Task 8 Project Management
Task 8.1 Project Management 6 54 - - - 60 $ 8,631.00 8 8 $ 1,440.00 $ 10,071.00 Task 8.2 Regular Project Coordination Meetings with Staff 12 36 12 - - 60 $ 10,143.00 20 20 $ 3,600.00 $ 13,743.00 Sub-Total - 18 90 12 0 0 0 28 0 0 0
Sub-Total - 120 $ 18,774.00 28 $ 5,040.00 Sub-Total - 0 $ - Sub-Total - 0 $ - $ 23,814.00 $ 277,452.00 Sub-Total - Labor $ 62,560.00 Sub-Total - Labor $ 16,000.00 Sub-Total - Labor $ 7,500.00 $ 363,512.00 $ 13,000.00 $ 3,100.00 $0 $0 $ 16,100.00
$290,452 Total $65,660 Total $16,000 Total $7,500 $379,612 CSW/ST2
Civil Engineering
ETC Institute
Prime Consultant; Park Facility and System Planning Programming and Operaitons Statistically-valid Survey

WRT PROS
Sub-Total - Labor
Total -
Reimbursables (Travel, Printing, Interpreting and Translation, Community Ambassadors) WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 64

SIEMPRE VERDE PARK

SAN LEANDRO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 65

UNADDRESSED
6 ITEMS
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 66

UNADDRESSED ITEMS
WRT has no items left unaddressed in this proposal.

WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 67

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WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 68

MARINA PARK

SAN LEANDRO, CA
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 69 7 STATEMENT OF

EXCEPTIONS
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 70 WRT has no requested changes to the sample service agreement.

STATEMENT OF EXCEPTIONS
WRT | RFP No. 60149: San Leandro Comprehensive Parks Master Plan 71

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WRT
478 Tehama Street, Suite 2B
San Francisco, CA 94103
[email protected]
415.882.7853

San Leandro City CouncilMarch 20, 2023

San Leandro City Council
March 20, 2023