Rev. 032824F3bw
City of San Leandro
2024 Local Revenue Measure Public Engagement & Communications Budget On the front end of a Possible November 2024 Measure
PRELIMINARY PROGRAM BUDGET
City of San Leandro Public Engagement,
Stakeholder & Voter Communications BUDGET
Direct Mail/Collateral
ALL voter households (HH)
50,452 Voters
25,300 Houses/Mailboxes
$82,000
4 Mailers + 1 Palm Card
1. 2-Way Mailer
2. Report Back
3. Info-Only Voter Guide
4. Info-Only Postcard
5. Palm Card
Online Paid PSA Packages
Digital Display Design Banners + Paid Reach to Voters on Social Media/Online
$31,000
2-3 Rounds
Video Production City Driven
MISC Program Expenses
Voter data services, analysis, lists, etc. community meeting expenses, texting/email, video support etc.
$4,500
MISC Consultant Expenses $5,000
City Info-ONLY PROGRAM Budget $122,500
Research
Godbe Research $42,500
Communications Strategy Services
CliffordMoss $60,000
TOTAL COST $225,000
March 28, 2024. This is our CURRENT estimated budget. All figures subject to change based on real-time conditions.
We don’t spend money frivolously. If we don’t use resources in one area, we may reallocate them to another.