San Leandro Economic
Development Strategy –Administrative Draft
San Leandro City CouncilJuly 8, 2024
ED Strategy Update
Purpose – Present Strategies & Gain Feedback on the Public Draft Strategy Document• Strategy Process, Data Findings & Community Feedback
• Draft Strategy
• Proposed Vision• Goals & Strategies
• Next Steps & Timeline• Council Feedback –
• Comments on Strategies• Anything Missing?
2 ED Strategy Overview
• Context - Supports other Council Priorities• Unique – Strategic actions that highlight community’s unique economic position, opportunities, and vision • Guide - Prioritizes and focuses limited resources
• Action-oriented plan for the City
• Outcome - Strategies work to strengthen jobs,
amenities, businesses, and revenue for public services
3 ED Strategy Structure
• Policy document to guide ED activities over next 5 to 10 years SMART Strategies – Specific, Measurable, Actionable, Relevant, and TimeBoundImplementation Action Steps – prioritizes resources and programsPerformance Objectives – gauge success 4 Time Frame Responsible
Division
Performance
Objective
Funding
Opportunities
Economic Development Strategy
Process and Findings
5 Economic Development Strategy Process
6 Input
& Analysis
Data analysisCommunity Workshop& StakeholderconversationsFinance Committee Meeting
DraftsDevelop preliminary
findings,recommendations,and draft strategies
FeedbackCommunity Workshop#2 – March 13
Finance Committee
Meeting – May 22Council Meeting
–
Today
FinalizeFinalize Strategy and
Work PlanAdoption Hearings
Fall 2023/Winter 2024 Winter/Spring 2024 Spring/Summer 2024 Summer/Fall 2024 Input and Analysis Conclusions
Supporting Growth in 6 Areas:
7 Key Industries Transformative Development Infrastructure and Industrial Districts Retail and Restaurants Workforce and Education Small Businesses and Entrepreneur‐ ship Input and Analysis Conclusions (cont.)
Analysis Highlights
• Key innovative business opportunities from existing strengths & assets:
• food tech, clean tech, robotics, & biomedical
• Need for modern industrial flex buildings and upgraded infrastructure• Development challenges - construction costs, permitting, financing• Desire for retailers and shopping centers to be upgraded• Career pathways in locally strong industries = opportunities for residents• Small business and creative industry assistance supports families and quality of life
8 Input and Analysis Conclusions (cont.)
Feedback from Workshops
9 Workshop #1 - Priorities• Highest priorities - safety, public spaces, small businesses
Workshop #2 – Top Strategies• Expanding workforce partnerships & job access• Cultivating mixed-use, transit-oriented development
• City process improvements & facilitating new
development
Input and Analysis Conclusions (cont.)
Finance Committee• Be specific about goals and objectives• Focus on big opportunities for transformative development, attracting innovative industries • Create opportunities for lower-income
residents
• Attract / retain high skill workers, and
high-quality, family-friendly retail
• Promote/re-brand, and emphasize
diversity including LGBTQ+
10 • Creating SMART strategies and actions• Focusing on key development opportunities
• Prioritizing growing, innovative industry
opportunities
• Partnerships for workforce development &
small businesses
• Targeted branding and marketing
strategies
Feedback Received How We Addressed
Vision and Goals
11 San Leandro’s Unique Vision & Assets
12 Innovation
East Bay's premier
location for innovation
‐
based industry
Quality
High
‐quality retail,
transformative
development
Community
Diverse and
welcoming, charming
neighborhoods, vibrant
dining
& cultural scene
Equity
Workforce opportunities
& small business support
help all share in success
Character
Strong public image,
known for diversity,
creativity, innovation
& production
Innovation and Target Industry Growth
Accelerate Innovation • Attract innovation-based industries (food tech, clean tech, robotics, biomedical) • Branding & Marketing Strategy – improve visibility & identity, attract businesses & residents• Explore opportunities for building the Creative Economy 14 Transformative DevelopmentFacilitate Projects and Enhance City Regulations/Processes • Facilitate Transformative Development Projects – Bay Fair, Downtown, Shoreline, Kaiser North
• Evaluate & Update Zoning and Review Processes to support strategy goals 15 Attract High-Quality Retail & Support Shopping Districts • Develop Retail Action Strategy for specialty, experiential and family-oriented retail • Assist shopping centers to make aesthetic, tenant and safety upgrades • Support placemaking in downtown & along E 14th St.• Analyze Hotel market and promote key sites Retail, Restaurants, & Vibrant PlacesPreserve Industrial Districts & Address Infrastructure Needs • District-based planning to modernize industrial infrastructure• Partnerships to advocate for power upgrades• Improved transportation connections Industrial Districts & Infrastructure
Workforce & Education
Facilitate Workforce Development & Education Opportunities • Ensure programs are responsive to resident & business needs• Explore higher-education partnerships• Support childcare services to reduce barriers to employment 16 Support Small Businesses & Entrepreneurs
• Expand and formalize technical assistance programs to ensure ongoing support
• Reduce barriers to entry, providing guides for diverse businesses Small Business & Entrepreneurship
Implementation Matrix
• Draft staff level workplan• Council Priority workplan• Sequencing• ID additional resources and staffing needed
• Inter-departmental
collaboration brings success
17 What Does Success Look Like?
Successful innovative businesses
in target industries that create valuable products and good jobs.
Progress of transformational development opportunities at Bayfair, Downtown, Shoreline, Kaiser North Strong and cohesive industrial districts with resources toinfrastructure needs Addition of quality businesses in retail, dining, hospitality, and entertainment Workforce training that is relevant to residents and businesses and provides access to high-quality job opportunities Strong support for small businesses and reduced barriers to entry. 18 Next Steps and Discussion
• Modifications to strategy in
response to comments
• Format Executive Summary• Funding and resource assessment• Council Priority Workplan• September - Council adoption 19 Next Steps Discussion
• Council feedback on strategies• Anything missing?