July 15, 2024
1. Background
2. Survey results & key take-aways
3. Recommendations & next steps
2 July 10, 2023:
◦ Council receives summary of financial challenges, unfunded needs & history of local revenue measures
◦ Council discusses prospective revenue options
◦ Council directs staff to explore a 2024 measure
December 2023:
◦ Scientific poll conducted w/ 3 revenue measures tested April 8, 2024:
◦ Council receives preliminary scientific poll results
◦ Council directs staff to engage community and further explore viability June 2024:
◦ Two-way City mailer sent (inviting feedback online or via return mail) ◦ Scientific tracking poll conducted w/ 2 revenue measures tested 3 Online responses (1,022 Online Responses)
• 661 (64.68%) had questions or concerns about both the UUT increase & Parcel Tax • 52 mentioned concerns about the City budget
• 32 mentioned San Leandro streets/roads conditions
• 31 mentioned funding for the police
• 21 mentioned concerns about homelessness
Mailed responses (258 paper surveys completed, as of 6/25/24) • 159 (61.62%) had questions or concerns about both the UUT increase & Parcel Tax • 102 mentioned concerns about the City budget
• 70 mentioned San Leandro streets/roads conditions
• 98 mentioned concerns about homelessness
• 97 mentioned funding for the police
4 Highlights of June 2024 scientific tracking poll*
5 12/23 Survey 6/24 Survey
Total Favorable 67.3% 56.2%
Total Unfavorable 18.5% 30.5%
Favorability rating of provision of city services
12/23 Survey 6/24 Survey
Total Favorable 52.4% 40.6%
Total Unfavorable 30.0% 40.7%
12/23 Survey 6/24 Survey
Better 29.0% 13.7%
About the same 37.5% 40.3%
Worse 24.3% 38.6%
*among likely Nov. 2024 voters
Themes:
• Local feedback mirrors national, statewide & regional trends/turbulence • Voter sentiment doesn’t always align with economic indicators • Low unemployment, increasing wages, stabilizing inflation, positive economic growth Outlook on economic future
Favorability rating of city’s management of public funds Top-Ranked Service Priorities
• Provide services to repair and maintain critical public safety infrastructure to ensure rapid emergency medical and fire response
• Repair potholes and maintain city streets
• Maintain neighborhood police patrols
• Provide services to reduce homelessness
Survey results (“informed support”)*:
• Parcel Tax: 57.9% [threshold for passage: >66.67%]
• UUT: 46.5% [threshold for passage: >50%]
*Sample size: n= 426
Margin of error: 4.72% - likely Nov. 2024 voters; 6.68% for split samples 6 Minute Order
Adopt a Motion Directing Staff to Either:
A) To Cease All Efforts Associated With Placing a Revenue Measure on the November 2024 Ballot, or
B) Schedule a Special City Council Meeting on July 22, 2024 to Place a Specified Revenue Measure on the November 2024 Ballot
Staff Recommendation
Option A: To Cease All Efforts Associated With Placing a Measure on the 2024 Ballot Next Steps
Thank the community for sharing its feedback
Continue to conduct public outreach and engagement
Continue sharing the City’s “story of need” & explore creative solutions 7