2024 San Leandro Economic
Development Strategy Work Plan November 4, 2024
Economic Development
Work Plan
2 City Council Priorities
3 ED Strategy Vision
San Leandro will combine the
community, safety and welcoming
spirit of a small town, with the
dynamism, walkability, accessibility,
diversity and innovative enterprises
of an urban hub.
4 6 Work Areas:
5 Key
Industries
Transformative
Development
Infrastructure
and Industrial
Districts
Retail and
Restaurants
Workforce
and
Education
Small
Businesses
and
Entrepreneurship
6 Major Initiatives
Innovation
Action
Strategy
Brand
Assessment
& Marketing
Strategy
Retail Action
Strategy
Workforce
Partnership
Strategy
7 Implementation
Focus Areas • Downtown Mixed-Use • Bay Fair Transit Oriented Devel. • Retail, Arts & Entertainment • Community Shopping Centers • Industrial District • Kaiser North • Shoreline Innovation and Target Industry Growth
Accelerate Innovation & Growth of Target Industries
8 1. Sector-Focused Recruitment Due Date Department
1.a Develop an Innovation Action Strategy to attract innovative business in target industries
3/31/2025 Comm. Dev.
1.b Present to Council on implementation of Innovation Action Strategy
3/31/2026 Comm. Dev.
2. Branding and Marketing Due Date Department
2.a Complete a City Brand Assessment and develop a City Marketing Strategy to improve visibility, image, and identity 12/31/2026 City Mgrs. Ofc,
Comm. Dev.
2.b Finalize Economic Development Marketing Plan based on new Marketing Strategy
4/30/2027 Comm. Dev.
9 Development & City Processes
Support Transformational Development Opportunities
3. Facilitate Transformational Development Projects Due Date Department
3.a Hold annual development event. Promote commercial and residential opportunity sites; receive input on challenges 9/30/2025 Comm. Dev.
3.b Complete Development Plan for Bayfair TOD Sub-Area 1 12/31/2026 Comm. Dev.
4. Update City Processes Due Date Department
4.a Complete Development Process Evaluation to streamline and enhance permitting process
12/31/2025 Comm. Dev.
Public Works
4.b Evaluate commercial and industrial zoning regulations and adopt Non-Residential Zoning Amendments
6/30/2026 Comm. Dev.
10 Preserve Industrial Districts & Address Infrastructure Needs Industrial Districts & Infrastructure
5. City Infrastructure and Facilities Due Date Department
5.a Perform City Real Estate Assessment and identify staffing and funding needs to manage properties leased to private parties 4/30/2026 Comm. Dev.
Public Works
6. Transportation Infrastructure Due Date Department
6.a Complete the Bay Fair Community-Based Transportation Plan, partner with BART and property owners to support safety, improvements, and business attraction
12/31/2026 Comm. Dev.
7. Industrial Infrastructure Due Date Department
7.a Evaluate feasibility of an Industrial Area Specific Plan to streamline environ. review & utility/infrastructure upgrades 6/30/2027 Comm. Dev.
11 Create vibrant gathering places with quality retail, dining, hospitality, and entertainment Retail, Restaurants, & Vibrant Places
8. Shopping Center Tenant Mix Due Date Department
8.a Develop a Retail Action Strategy to retain diverse
businesses and attract new quality businesses
6/30/2025 Comm. Dev.
9. Retail Center Improvements Due Date Department
9.a Release applications for additional safety & security grants for upgrades at shopping centers
3/31/2025 Comm. Dev.
Police
9.b Update Commercial Incentive Programs to encourage
businesses to invest in their facilities for maintenance and aesthetic improvements
9/30/2025 Comm. Dev.
12 Create vibrant gathering places with quality retail, dining, hospitality, and entertainment Retail, Restaurants, & Vibrant Places
10. Downtown Placemaking Due Date Department
10.a Design and install beautification, art, and parking wayfinding signage in Downtown
5/31/2026 Comm. Dev.,
City Mgrs. Ofc.
Public Works
11. Developing East 14th Street Due Date Department
11.a Propose a prioritized list of placemaking and
streetscape projects for the Capital Improvement Plan
3/31/2025 Comm. Dev.
Public Works
12. Hotel Attraction Due Date Dept/Staff
12.a Evaluate the feasibility of attracting hotel uses, and identify opportunity sites
12/31/2026 Comm. Dev.
Workforce & Education
For access to high-quality job opportunities
13 13. Increase Services and Opportunities Due Date Department
13.a Develop a Workforce Partnership Strategy to ensure workforce providers serve residents and businesses
12/31/2025 Comm. Dev.
14. Prepare Workers for Career-Ladder Jobs Due Date Department
14.a Prepare a Workforce Outreach Plan to help residents of all backgrounds be aware of opportunities
4/30/2026 Comm. Dev.
15. Reduce Barriers to Employment Due Date Department
15.a Gather and share information about available
childcare resources for providers and families
3/31/2025 Comm. Dev.
Human Services
15.b Evaluate the availability and affordability of childcare and how to support existing childcare services
6/30/2026 Comm. Dev.
Human Services
14 Support Diverse Small Business & Connect to Resources Small Business & Entrepreneurship
16. Expand Small Business Partnerships & Connections Due Date Department
16.a Update the Small Business Technical Assistance Workplan to support business services and financial resources for small and underserved businesses and entrepreneurs
9/30/2025 Comm. Dev.
16.b Prepare a Small Business Resource Outreach Plan to connect diverse businesses with assistance in a manner that is understandable and relevant
4/30/2026 Comm. Dev.
17. Ease of Doing Business Due Date Department
17.a Improve and update online and written materials outlining City processes and resources to be multi-lingual and more customer-friendly for small and diverse businesses
12/31/2025 Comm. Dev.
Public Works
15 Next Steps
16 2025-2027 Budget
• Develop scope and cost estimates for projects
• Note additional resources and staffing needed
• Prepare 2025-2027 Budget Request
• Adjust Work Plan as needed based on approved budget
17