San Leandro City Council
April 6, 2026

San Leandro Renewable 100 and Bright Choice Analysis
- To capture a full year with the current value proposition by Ava, the time period for analysis is from July 1, 2023 to June 30, 2024 - Analysis excludes Opted Out customers
- Bright Choice Savings and R100 Premium are compared to PG&E unless stated otherwise Table 1 - Annual Overview by Customer Class
Enrolled
Customers as of
Sept 2024
Annual
Billed Usage (kWh)
Annual Bright
Choice Savings
Enrolled Customers as of
Sept 2024
Annual
Billed Usage (kWh)
Annual R100
Premium
Commercial and Industrial 120 20,330,835 $ 119,259 3,517 189,905,066 $ 474,765 Municipal 24 2,126,530 $ 16,053 250 6,279,263 $ 15,700
Residential 8,366 42,223,650 $ 338,299 20,797 97,665,449 $ 244,184 Total 8,510 64,681,015 $ 473,611 24,564 293,849,777 $ 734,650 Table 2 - Annual Overview for CARE/FERA and Medical Baseline Customers Product
Enrolled
Customers as of
Sept 2024
Annual
Billed Usage (kWh)
Annual Bright
Choice Savings Annual R100 Premium
Bright Choice 5,955 21,730,552 $ 177,578 -
Renewable 100 2,756 8,535,167 - $ 21,345
Table 3 - Estimated Bright Choice Savings for R100 Customers Customer Class
Enrolled
Customers as of
Sept 2024
[C]
Estimated BC Savings
Compared to PG&E
[A]
Billed R100
Premium
Compared to PG&E
[B]
Estimated
Bill Difference
Between R100 and BC
[A + B]
Estimated Annual Bill
Difference R100 and BC
per Customer
[A + B] / [C]
Commercial and Industrial 3,517 $ 1,463,711 $ 474,765 $ 1,938,477 $ 551 Municipal 250 $ 46,806 $ 15,700 $ 62,506 $ 250
Residential 20,797 $ 784,924 $ 244,184 $ 1,029,108 $ 49 Note: CARE/FERA and Medical Baseline customers are defaulted to Bright Choice, but if a customer enrolls in these programs post-start of service, they may be on Renewable 100
- Customer groups are based on the most current customer enrollment information. Some customers in the BC or R100 groups may not have been on that product for the whole year
Customer Class
Bright Choice Renewable 100