Attach F - Master Sign Program — San Marcos City Council, June 23, 2026

ATTACHMENT F

MASTER SIGN PROGRAM

MASTER SIGN PROGRAM
March 5, 2026
Urban Villages San Marcos, LLCBranding &
Design
Guidelines for
Vehicular &
Pedestrian
Directional
Signage

PLEASE NOTE
All drawings and dimensions are conceptual only and are to be used as general guidelines. Each sign’s final design and location will be addressed on a one-by-one basis prior to installation in collaboration with City of San Marcos Engineering and Planning Divisions and adhere to any requirements related to sign permitting, line of sight approval and public right-of-way encroachment permits, as needed. Sign style and color can be revised per the approval of the Planning Division Director.

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 02

MASTER SIGNAGE PROGRAM
Enclosed is a Master Signage Program for the
development project, North City, located within the
University District Speciﬁc Plan Area.

Each sign location will be addressed on a one-by-one
basis prior to actual installation in collaboration with the City of San Marcos Engineering and Planning Divisions
and adhere to any requirements related to sign permitting, line of sight approval and public right-of-way
encroachment permits, as needed.

All signs associated with a building will require approval of a building permit and signs on buildings will be
approved through a building sign program and/or building permit for that speciﬁc development.

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 03

SIGN DRAWINGS
The following chapter provides concept level elevations, perspectives and details for the North City district signage and wayﬁnding program.

Each sign design will be addressed on a one-by-one
basis prior to actual installation in collaboration with the City of San Marcos Engineering and Planning Divisions
and adhere to any requirements related to sign permitting, line of sight approval and public right-of-way
encroachment permits, as needed.

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 04
PROJECT LOGO Reference brand gui delines for more inf orm ation at : https://live.standar ds.site/northcity/logo

CORE LOGO - FIVE COLOR VARIATIONS
PROJECT FONTS Reference brand gui delines for more inf orm ation at : https://live.sta ndards.site/northcity/ty pography PROJECT SYMBOLS

LARGE SYMBOL THREE COLOR LOGOHORIZONTAL LOGO - FIVE COLOR VARIATIONS Founders Grotesk Regular

ABCDEFGHIJKLM

NOPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz
0123456789
!@#$%^&*()?+

PLEAS E NOTE
These drawings an d dime nsi on s ar e concept ua l onl y and are to be used as g ene ral gui de lin es. Fina l dimen si on s, des ig n, colo rs , an d ma terials ma y va ry slig htly . base d on sit e surve y and ﬁnal fabrication Lin e of sight and righ t of way will not b e blo cked when deter mi nin g ﬁna l pla ceme nt. Quality an d br ig htness of lig hting to mee t surr ou ndi ng ne igh bor hood standards.

Si gn s t o hav e a di mme r to adjust bright ne ss as needed.

Landscaping shown for ae sthetics only. Final la ndscaping will be addressed at t im e of s ig n permit . Landscapin g to conf or m with plantin g palett e conta in ed in th e UDSP. 9431 DOWDY DRIVE ,S TE 01 SAN DIE GO, CA 92126 4

NORT H CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 05
COLORS & PAINTSReference brand guidelines for more information at: https://live.standards.site/northcity/color All paints to have Satin Finish unless otherwise speciﬁed. All painted surfaces are to be on aluminum.

MATERIALS VINYL
P2

AGAVE GREEN

MATTHEWS PAINT TO MATCH
PANTONE 2297 C
CMYK: 40/0/100/0
P1

LIGHT GRAY

MATTHEWS PAINT TO MATCH
PANTONE COOL GRAY 1 C
CMYK: 3/3/7/0
P7
BLACK

MATTHEWS PAINT TO MATCH

PANTONE RICH BLACK
CMYK: 60/40/40/100
P8
WHITE

MATTHEWS PAINT TO MATCH
CMYK: 0/0/0/00
P3

HUMMINGBIRD PINK

MATTHEWS PAINT TO MATCH
PANTONE 230 C
CMYK: 0/50/0/0
P4

SUNSHINE YELLOW

MATTHEWS PAINT TO MATCH
PANTONE 108 C
CMYK: 0/15/100/0
P5

FOREST GREEN

MATTHEWS PAINT TO MATCH
PANTONE 7747 C
CMYK: 50/30/100/20
P6

HIBISCUS ORANGE

MATTHEWS PAINT TO MATCH
PANTONE 158 C
CMYK: 0/70/100/0
V1

CITRUS GREEN
AVERY A9 TRANSLUCENT
9634T
PANTONE 375 C
V2

LIGHT PINK
OROCAL 8800 TRANSLUCENT
413
V3
YELLOW
AVERY A9 TRANSLUCENT
9113T
PANTONE 109 C
V4
BLACK

OPAQUE CAST VINYL
3M 7125-12
V6
BLUE
AVERY A9 TRANSLUCENT
9526T
PANTONE 285 C
V5

WHITE PRISMATIC
3M HIP REFLECTIVE SHEETING
SERIES 3930 F
GRADE 6061-T6

ALUMINUM
M1

CONCRETE

BOARD FORMED
M2

WHITE ACRYLIC

TRANSLUCENT
M3

BACKLIT FILM

8.5 MIL TRANSLUCENT POLYESTER

DIRECT PRINTED - GLOSS FINISH
M6

WHITE POLYCARBONATE

TRANSLUCENT
M4

CLEAR ACRYLIC
M5
18OZ BANNER

DOUBLE SIDED - BLOCKOUT
M7

PLEASE NOTE
These drawings and dimensions are conceptual only and are to be used as general guidelines. Final dimensions, design, colors, and materials may vary slightly. based on site survey and final fabrication Line of sight and right of way will not be blocked when determining final placement. Quality and brightness of
lighting to meet surrounding neighborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
9431 DOWDY DRIVE,STE 01 SAN DIEGO, CA 92126 5NORTH CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 06
3 - Push-through acrylic. Edge-lit with
opaque black letter face example
1 - Painted aluminum return and translucent
vinyl overlayed on polycarbonate detail
2 - Painted aluminum return and translucent
white polycarbonate tenant panel detail

FRONT VIEW
SCALE: 3/16” = 1’-0”

SIDE VIEW
SCALE: 3/16” = 1’-0”
45'-0"
9'-0"4'-0"
The District Identity Statement is an
integrated composition of environmental
graphics that announce arrival to North City
to passing motorists on State Route 78. This
sign displaying the North City name, shall be
scaled to provide appropriate visibility to the
passing motorist traveling at freeway speeds.

Major commercial and/or corporate anchor
names (e.g. retail stores, cinemas, hotels, etc.)
may also be displayed. The landscaping and
lighting shall be an integral part of the overall
composition of the district identity statement.

This sign type shall be located on private
property. It is estimated two signs will be
appropriate, one on the East side and one on
the West side of North City, each freeway
facing.

The district pylon sign acts as a beacon
for the development attracting visitors by
announcing some of the anchor tenants and
prominent destinations.

DISTRICT IDENTITY
STATEMENT PYLON Facelit channel letters with painted
aluminum returns and fabricated aluminum
trim cap. Translucent vinyl applied to
translucent polycarbonate sign face
Fabricated and painted pylon sign with
internal angle frame, skinned with 1/8”
aluminum panels.
1” push-through edge lit acrylic
letters with translucent white edges
and opaque painted black faces
Fabricated / painted aluminum cabinet
with changeable tenant panels made
of white translucent polycarbonate
and black opaque cut-vinyl logos
P1M1
P2M1 P2M1
P7M1
V1M4
V1M4
P7M3
1/2” push-through edge lit acrylic
letters with translucent white edges
and opaque painted black faces
P7M3
V4M4
3 1
2 P1M1
M4
4'-4"
11"
3'-4"
10 1/2"
2 5/8"
4" 4"
1/2"
1/2"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 07
A1

DISTRICT IDENTITY

STATEMENT PYLON
3/8"3/8"3/8"3/8"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 08
Primary Gateway Signs mark the primary
entry points into North City from State Route
78, Twin Oaks Valley Road, Discovery Street
and East Barham Drive.

They are smaller in size than the District
Identity Statements and are appropriately
scaled to the motorist traveling at reduced
speeds as they enter the project.

They repeat, and incorporate elements
introduced by the District Identity
Statements, though may be designed to
incorporate common features and shapes
echoing existing District signage and
familiar to visitors throughout San Diego
country.

These entrance Ground Signs create a sense
of arrival to the district and are integral to
the establishment of placemaking. The
totems are positioned with landscape
elements making them feel integrated into
the project.

This sign not to exceed 20' from highest
point at grade.

A2 - GROUND SIGN

PRIMARY ENTRY GATEWAY
A2a - GROUND SIGN ID
A2a
A2c - GROUND SIGN ID
A2c
A2b - GROUND SIGN ID
A2b

FRONT ELEVATION
SCALE: 3/32” = 1’-0”
16'-11"
1'-6"
18'-5"
3'-4"
16'-11"
1'-6"
18'-5"
3'-4"
2'-0"
2'-0"
7'-8"
11'-8"
14'-2"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 09
1'-5"

FRONT VIEW
SCALE: 3/8” = 1’-0”

FRONT VIEW - ILLUMINATED
SCALE: 3/8” = 1’-0”

SIDE VIEW
SCALE: 3/8” = 1’-0”
P2M1
P2M1
Trim-capless facelit channel letters
with painted aluminum returns and
translucent vinyl applied to
translucent acrylic sign face
Trim-capless facelit channel letter example
Fabricated and painted pylon sign with
internal angle frame, skinned with 1/8”
aluminum panels.
3/4” push-through edge lit acrylic
letters with translucent white edges
and opaque painted black faces
Fabricated / painted aluminum cabinet
with changeable tenant panels made
of white translucent polycarbonate
and black opaque cut-vinyl logos
P1M1
V1M3
P7M3
V4M4
A2a - GROUND SIGN ID

PRIMARY ENTRY GATEWAY

TENANT NAMES
1'-6"
1/2"
16'-10 1/2"
1'-3"
3" 3"1'-3" 3'-4"
3 3/4"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 10

FRONT VIEW
SCALE: 3/8” = 1’-0”

PLAN VIEW
SCALE: 3/8” = 1’-0”

FRONT VIEW - ILLUMINATED
SCALE: NTS

SIDE VIEW
SCALE: 3/8” = 1’-0”
A2b - GROUND SIGN ID

PRIMARY ENTRY GATEWAY
Fabricated and painted cabinet with
internal angle frame, skinned with 1/8”
aluminum panels.

P1M1
Fabricated and
painted shapes with
internal angle frame
and skinned with 1/8”
aluminum panels.

Wall grazer ﬂoodlight to
illuminate logo shapes,
inegrated into sign cabinet
P3M1
P4M1
P2M1
3/4” push-through edge lit acrylic
letters with translucent white edges
and opaque painted black faces
P7M3
The entrance gateway ground sign
uses o ffset layering of shapes,
highlighting the North City logo mark
and adding visual interest.

Note: External illumination from
landscape lighting is an acceptable
option for this sign type.
7'-8"
2'-0"
2'-0"
14'-2"
8 1/4"
8"
14'-2"
5'-3"
3/4"
3/4"
4"
8"
3'-7" 6"
3'-7"
8" 8" 8"4" 4"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 11

FRONT VIEW
SCALE: 3/8” = 1’-0”

FRONT VIEW - ILLUMINATED
SCALE: 3/8” = 1’-0”

SIDE VIEW
SCALE: 3/8” = 1’-0”
P3M1
P1M1
M3
P7M3
Trim-capless facelit channel letters
with painted aluminum returns and
translucent vinyl applied to
translucent acrylic sign face
1 - Push-through, edge lit acrylic letters with
translucent white edges and opaque painted
black faces detail
Fabricated and painted pylon sign with
internal angle frame, skinned with 1/8”
aluminum panels.

Letter shape
routed out of
sign face
1” Thick translucent
acrylic, illuminated
by LEDs inside sign
cabinet
Letter faces painted
with opaque black
paint, giving the
desired edge-lighting
halo e ffect
P1M1
V2M3
1” push-through edge lit acrylic
letters with translucent white edges
and opaque painted black faces
P7M3
A2c - GROUND SIGN ID

PRIMARY ENTRY GATEWAY

DISTRICT IDENTITY
P7
1 1'-6"
1/2"
16'-10 1/2"
3" 3"1'-3" 3'-4"
1'-3 1/2"
1"
1'-5"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 12

FRONT VIEW
SCALE: 3/8” = 1’-0”

FRONT VIEW - ILLUMINATED
SCALE: 3/8” = 1’-0”

SIDE VIEW
SCALE: 3/8” = 1’-0”
P2M1
P7M3
Trim-capless facelit channel letters
with painted aluminum returns and
translucent vinyl applied to
translucent acrylic sign face
Fabricated and painted pylon sign with
internal angle frame, skinned with 1/8”
aluminum panels.

P1M1
V1M3
3/4” push-through edge lit acrylic
letters with translucent white edges
and opaque painted black faces
P7M3
A3

SECONDARY ENTRY

GATEWAY
Secondary Gateway Signs are scaled down
versions of the Primary Entry Gateway
signs, which are more suitable for motorists
and pedestrians traveling at slower speeds
on narrower streets. They are located at
secondary points of entry, and reinforce the
North City identity while providing
advertisement of major project
components.

District markers help to create a sense of
arrival within the district. The different
district signs will take on a different
materiality depending on the "theme" of the
district they are located in. This sign not to
exceed 12' from highest point at grade.
12'- 0"
3" 3"11" 2'-3"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 13
Daniel’s Delicatessen Daniel’s Delicatessen
3'-0"
1'-10"
Daniel’s Delicatessen
326
012

FRONT ELEVATION
SCALE: 3/4” = 1’-0”
B1

VEHICULAR ORIENTED

DIRECTIONAL & DIRECTORIES
B1a - VEH. DIRECTIONAL B1c - VEH. DIRECTIONAL
B1b - VEH. DIRECTIONAL

POLE MOUNTED
15 Vehicular-oriented directional signs are
located throughout the project area (as
required) to assist visitors arriving and
driving throughout North City with
cognitive way-ﬁnding, in order to orient
themselves with respect to North City's
major destinations and neighborhoods.

Elements will be scaled appropriate for
travel speeds, viewing distances and
conditions. These signs will reinforce the
identity by using a palette of similar
materials, colors, design elements and
lighting as used in the Gateway signs.

To ease visitors towards available parking
options quickly, signs may incorporate
digital counting systems to highlight the
quantity of available parking stalls per
parking structure, thus reducing tra ffic
issues and enhancing the overall visitor
experience.

No more than three (3) B1c digital counting
signs will be permitted within North City
East Side.

Only approved project fonts and project
symbols are permitted.

All signs not to exceed 6’ from highest
point at grade and shall meet line of sight
requirements.
6'-0"
3'-0"
6'-0"
3'-0"

PLEASE NOTE
These drawings and dim ensions are conceptual only and are to be used as gen eral gu ideli nes. Final dime nsions, design, colors, and materials may vary sli ghtly. based on site survey and ﬁnal fabrication Line of sight and right of way will not be blocked when determining ﬁnal placem ent. Quality and brightness of
li ghting to meet surrounding neig hborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
943 1 DOWDY D RIV E,STE 0 1 SAN DI EGO, CA 92126

NORTH CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 14
Daniel’s DelicatessenDaniel’s Delicatessen
Daniel’s Delicatessen
P1M1

FRONT VIEW
SCALE: 1” = 1’-0”

FRONT VIEW - ILLUMINATED
SCALE: 1” = 1’-0”

SIDE VIEW
SCALE: 1” = 1’-0”
B1a

VEHICULAR DIRECTIONAL
Fabricated and painted cabinet with
internal angle frame, skinned with 1/8”
aluminum panels.

P1M1
3/8” push-through edge-lit acrylic
letters with translucent white edges
and opaque painted black faces
P7
P7
M3
3/8” push through edge-lit
acrylic. Parking Icons to
have translucent vinyl
overlay to illuminate face
of acrylic. Black on face of
icon to be opaque
V3M3
16 2 1/8"
3 1/8"
2 7/8"
5'-11"
1"
3'-0"
3/8" 8"

PLEASE NOTE
These drawings and dim ensions are conceptual only and are to be used as gen eral gu ideli nes. Final dime nsions, design, colors, and materials may vary sli ghtly. based on site survey and ﬁnal fabrication Line of sight and right of way will not be blocked when determining ﬁnal placem ent. Quality and brightness of
li ghting to meet surrounding neig hborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
943 1 DOWDY D RIV E,STE 0 1 SAN DI EGO, CA 92126

NORTH CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 15
Post footing in compliance with
breakway post safety standards
Daniel’s Delicatessen
P1M1

FRONT VIEW
SCALE: 3/4” = 1’-0”

SIDE VIEW
SCALE: 3/4” = 1’-0”
B1b

VEHICULAR DIRECTIONAL

POLE MOUNTED
1/4” thick aluminum with custom shape cut
and direct printed lettering with clear coat
for protection
P1M1 3” Square tube post
17 3'-0"
1'-10"
8'-6"
3"1/4"
11'-6"

PLEASE NOTE
These drawings and dim ensions are conceptual only and are to be used as gen eral gu ideli nes. Final dime nsions, design, colors, and materials may vary sli ghtly. based on site survey and ﬁnal fabrication Line of sight and right of way will not be blocked when determining ﬁnal placem ent. Quality and brightness of
li ghting to meet surrounding neig hborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
943 1 DOWDY D RIV E,STE 0 1 SAN DI EGO, CA 92126

NORTH CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 16
Daniel’s Delicatessen
326
012
326
012
Daniel’s Delicatessen
P1M1

FRONT VIEW
SCALE: 1” = 1’-0”

FRONT VIEW - ILLUMINATED
SCALE: 1” = 1’-0”

SIDE VIEW
SCALE: 1” = 1’-0”
B1c

VEHICULAR DIRECTIONAL

PARKING COUNTER
Fabricated and painted cabinet with
internal angle frame, skinned with 1/8”
aluminum panels.

Black backdrop with
illuminated numbering
system.

V3M3
18 Daniel’s Delicatessen2 1/8"
3 1/8"
2 7/8"
5'-11"
1"
3'-0"
3/8" 8"

PLEASE NOTE
These drawings and dim ensions are conceptual only and are to be used as gen eral gu ideli nes. Final dime nsions, design, colors, and materials may vary sli ghtly. based on site survey and ﬁnal fabrication Line of sight and right of way will not be blocked when determining ﬁnal placem ent. Quality and brightness of
li ghting to meet surrounding neig hborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
943 1 DOWDY D RIV E,STE 0 1 SAN DI EGO, CA 92126

NORTH CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 17
Mother May’s
Urge Common
Abode

SIDE ELEVATION
SCALE: 1/2” = 1’-0”

FRONT ELEVATION
SCALE: 1/2” = 1’-0”
B2

PEDESTRIAN ORIENTED

DIRECTIONAL
Pedestrian-oriented directional signs are
especially important in creating a walkable
District. They provide directional information,
which encourages pedestrian to visit many
areas within North City. These signs will
reinforce the North City identity by use of a
palette of similar materials, colors, design
elements and lighting as used in the Gateway
signage that appeal to the pedestrian
experience.

Pedestrian directional signs are positioned at
key decision making locations, helping to
direct visitors to important destinations
throughout the district.

Only approved project fonts and project
symbols are permitted.
6'-8"
10'-0"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 18
NCTD
Sprinter 0.09 mi
Daniel’s
Delicatessen
Sky View
Park0.75 mi

0.17 mi
Sky View
Park 0.75 mi

0.17 mi

0.09 mi
Daniel’s
Delicatessen
NCTD
Sprinter
1/4” thick aluminum painted all
sides with direct printed text
on both sides and clear coat for
protection
Countersunk screws
attaching sign panel
to square tube
aluminum post
P7P2M1
3”x3” square tube
aluminum postP1M1
P1M1
P2
P2
M1
B2

PEDESTRIAN ORIENTED

DIRECTIONAL

FRONT VIEW
SCALE: 3/4” = 1’-0”

BACK VIEW
SCALE: 3/8” = 1’-0”

SIDE VIEW
SCALE: 3/4” = 1’-0”
1 - Laser engraved debossed logo on all 4 sides of
decorative pole topper. Sign panels will have a welded
1/2” thick aluminum angled return, attached to post with tamper resistant mechanical fasteners
SCALE: 6” = 1’-0”
Post footing in compliance with
breakway post safety standards
1 1 5/8"
3"
6'-8"
10'-0"
4"
4"
8"
7'-6” MIN
4"
3 1/4"
4"
2 1/4"
3'-3 5/8"
3'-6"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 19

FRONT ELEVATION
SCALE: 3/4” = 1’-0”

FRONT ELEVATION - ILLUMINATED
SCALE: 3/4” = 1’-0”

BACK ELEVATION
SCALE: 3/4” = 1’-0”
B3

PEDESTRIAN ORIENTED
DIRECTIONAL + DIRECTORY
Pedestrian-oriented directory signs assist
pedestrians arriving and traveling within
the district to orient themselves with
respect to major destinations and North
City neighborhoods. These interactive,
potentially digital directories may include
community messages, and incorporate an
additional level of design detail, which
promotes walk-ability.

The pedestrian directional + directory
signs provide a Swiss army knife
wayﬁnding element to the sign program
by providing interactive, potentially
digital directional signage combined with
a directory map identifying the various
restaurants, retailers and destinations.

NOTE:

Sign not to exceed 8'-0" maximum height.

Color variety across signs using the
same structure.
7'-8"
2'-7"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 20
P2M1
P3M1

FRONT VIEW
SCALE: 1” = 1’-0”

BACK VIEW
SCALE: 1” = 1’-0”

SIDE VIEW
SCALE: 1” = 1’-0”
B3 - PEDESTRIAN ORIENTED DIRECTIONAL + DIRECTORY
Fabricated and painted cabinet with
internal angle frame, skinned with 1/8”
aluminum panels
Internally illuminated interactive, potentially
digital directory map and wayﬁnding directionals
with clear acrylic face for protection
Internally illuminated interactive,
potentially digital directory map and
wayﬁnding directionals with clear
acrylic face for protection
P1M1
M5 M5
8"8"
1'-4"
7'-7"
1"
7'-8"
2'-7"
2'-2" 2'-2"
3'-7"
1'-11 1/2"
3'-7"
1'-11 1/2"
1"

PLEASE NOTE
These drawings and dimensions are conceptual only and are to be used as general guidelines. Final dimensions, design, colors, and materials may vary slightly. based on site survey and final fabrication Line of sight and right of way will not be blocked when determining final placement. Quality and brightness of
lighting to meet surrounding neighborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
9431 DOWDY DRIVE,STE 01 SAN DIEGO, CA 92126 21NORT H CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 21

FRONT VIEW
SCALE: 1” = 1’-0”
B3 - PEDESTRIAN ORIENTED DIRECTIONAL + DIRECTORY
B3a - COLOR COMBINATION - A B3b - COLOR COMBINATION - B B3c - COLOR COMBINATION - C

PLEASE NOTE
These drawings and dimensions are conceptual only and are to be used as general guidelines. Final dimensions, design, colors, and materials may vary slightly. based on site survey and final fabrication Line of sight and right of way will not be blocked when determining final placement. Quality and brightness of
lighting to meet surrounding neighborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
9431 DOWDY DRIVE,STE 01 SAN DIEGO, CA 92126 22NORT H CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 22

FRONT ELEVATION
SCALE: 1/2” = 1’-0”
B4

VEHICULAR ORIENTED PARKING

DIRECTIONAL
B4b

PARKING

DIRECTIONAL
-

POLE MOUNTED
B4C

PARKING

DIRECTIONAL
-

BUILDING MOUNTED
B4a

PARKING

DIRECTIONAL
-

FREESTANDING
Vehicular-oriented directional signs are strategically located to assist visitors arriving and driving throughout North City to the various parking opportunities.

Parking directional signs are strategically located throughout the site creating a "trail of bread crumbs" way of orienting visitors to the various parking opportunities.

Signs are to be mounted to avoid visual pollution of over signing and to avoid any issues with additional footings or curb / right-of-way conﬂicts.

Building mounted parking signage may alternatively use
designs per that building’s own Sign Criteria and Guidelines, provided they conform to the City-approved building permit and encroachment permit approval process.

6'-6"
2'-0"
8'-0" MIN
9'-6"
4'-6"
3'-2"
4 5/8"
4'-0"
2'-8"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 23
P4M1

FRONT VIEW
SCALE: 1” = 1’-0”

FRONT VIEW - ILLUMINATED
SCALE: 1” = 1’-0”

SIDE VIEW
SCALE: 1” = 1’-0”
B4a

VEHICULAR ORIENTED PARKING DIRECTIONAL

FREESTANDING
Fabricated and painted cabinet with
internal angle frame, skinned with 1/8”
aluminum panels.

P1M1
P1M1
3/8” push-through edge-lit acrylic
letters with translucent white edges
and opaque painted black faces
P7M3
1"
4'-2 1/4"
2'-2 3/4"
6'-5"
1'-4"
1 3/4"
1 3/4"
2 1/2"
8"3/8"

PLEASE NOTE
These drawings and dimensions are conceptual only and are to be used as general guidelines. Final dimensions, design, colors, and materials may vary slightly. based on site survey and final fabrication Line of sight and right of way will not be blocked when determining final placement. Quality and brightness of
lighting to meet surrounding neighborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
9431 DOWDY DRIVE,STE 01 SAN DIEGO, CA 92126 24NORT H CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 24
P4M1
Fabricated and painted cabinet with
internal angle frame, skinned with
1/8” aluminum panels. Mounted to
existing poles with internal saddle
and thru-bolts
P1M1
3/8” push-through edge-lit acrylic
letters with translucent white edges
and opaque painted black faces
Existing pole
P7M3

FRONT VIEW
SCALE: 3/4” = 1’-0”

SIDE VIEW
SCALE: 3/4” = 1’-0”
B4b

VEHICULAR ORIENTED

PARKING DIRECTIONAL

POLE MOUNTED

FRONT VIEW - ILLUMINATED
SCALE: 1” = 1’-0”
8'-0"
10"3/8" 3/8"2'-8"
1'-1"
4'-0"
1'-8"
2 3/8"
2 3/8"
3 3/8"

PLEASE NOTE
These drawings and dimensions are conceptual only and are to be used as general guidelines. Final dimensions, design, colors, and materials may vary slightly. based on site survey and final fabrication Line of sight and right of way will not be blocked when determining final placement. Quality and brightness of
lighting to meet surrounding neighborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
9431 DOWDY DRIVE,STE 01 SAN DIEGO, CA 92126 25NORT H CITY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 25
P4M1
Fabricated and painted cabinet with
internal angle frame, skinned with 1/8”
aluminum panels
P4M1
Aluminum square tube with mounting
brackets per engineering
P1M1
1/2” push-through edge-lit acrylic
letters with translucent white edges
and opaque painted black faces
P7M3

FRONT VIEW
SCALE: 3/4” = 1’-0”

SIDE VIEW
SCALE: 3/4” = 1’-0”
B4b

VEHICULAR

ORIENTED

PARKING

DIRECTIONAL

WALL MOUNTED

BACK VIEW - ILLUMINATED
SCALE: 3/4” = 1’-0”
10"
2'-3"
3 3/8"
4 1/4"
4'-6"
11"
3'-7"
9’-6” VIF Mounting Height
Determined at Mockup
1/2" 1/2"3'-2" 4 5/8"
Building mounted parking
signage may alternatively use
designs per that building’s own
Sign Criteria and Guidelines,
provided they conform to the
City-approved building permit
and encroachment permit
approval process.

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 26PLEASE NOTE
These drawings and dimensions are conceptual only and are to be used as general guidelines. Final dimensions, design, colors, and materials may vary slightly. based on site survey and ﬁnal fabrication Line of sight and right of way will not be blocked when determining ﬁnal placement. Quality and brightness of
lighting to meet surrounding neighborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
9431 DOWDY DRIVE,STE 01 SAN DIEGO, CA 92126 27
C1

NEIGHBORHOOD

IDENTIFICATION

NORTH CITY

MASTER SIGN PROGRAM
04/18/2025
30” max per City sight
distance standards.

All round-about signage shall comply
with CA MUTCD standards.

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 27

FRONT ELEVATION
SCALE: 1/4” = 1’-0”
Double-sided pole banners printed with project colors.

Banners to have top and bottom pole pockets installed to existing poles with aluminum brackets, ﬁberglass arms
and stainless steel straps.

M7
C2a

PEDESTRIAN LIGHT POLE

BANNERS
The creative design of light pole banners
will further reinforce the North City
identity and experience.

Note: Final artwork to be provided by
marketing team.
3'-0"
8'-6"
25'-0"

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 28
Double-sided pole banners printed with project colors.

Banners to have top and bottom pole pockets installed to existing poles with aluminum brackets, ﬁberglass arms
and stainless steel straps.

FRONT ELEVATION
SCALE: 1/2” = 1’-0”
C2b

PEDESTRIAN LIGHT POLE

BANNERS
The creative design of light pole banners
will further reinforce the North City
identity and experience.

Intended for the light posts along
pedestrian corridors, such as sidewalks
and paseos.

Note:

Final artwork to be provided by
marketing team
12'-0"
3'-2"
1'-2"

PLEASE NOTE
These drawings and dimensions are conceptual only and are to be used as general guidelines. Final dimensions, design, colors, and materials may vary slightly. based on site survey and final fabrication Line of sight and right of way will not be blocked when determining final placement. Quality and brightness of
lighting to meet surrounding neighborhood standards.

Signs to have a dimmer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP.
9431 DOWDY DRIVE,STE 01 SAN DIEGO, CA 92126 29

NORT H CI TY

MASTER SIGN PROGRAM
04/18/2025

Line of sight and right of way will not be blocked when determining final placements. Quality and brightness of lighting to meet surrounding neighborhood standards.

Signs to have a dimer to adjust brightness as needed.

Landscaping shown for aesthetics only. Final landscaping will be addressed at time of sign permit. Landscaping to conform with planting palette contained in the UDSP .

NORTH CITY

MASTER SIGN PROGRAM
03/05/2026 29

SIGN REQUIREMENTS
Each sign design will be addressed on a one-by-one basis prior to actual installation in collaboration with the City of San Marcos Engineering and Planning Divisions.

Privately maintained signs within the right-of-way (ROW) shall be maintained through an Encroachment, Maintenance and Removal Agreement with the City, to be executed prior to building permit issuance.

A right-of-way (ROW) permit will also be coordinated with the City for installation of signage in the ROW.

All sign dimensions and locations near crosswalks and intersections are subject to sight visibility analysis prior to installation.

Note: Prior to the installation of any structure, sign, or similar element, a permit shall be obtained in accordance with the California Building Code (CBC), including but not limited to the requirements outlined in CBC Sections 105.1 and 106.1.

Structural elements shall comply with the applicable provisions of CBC Chapter 16 (Structural Design) to ensure adequate load-bearing capacity, wind resistance, and seismic stability as required by the site conditions. All construction and installation must adhere to approved plans and speciﬁcations.

Any additional signage that may be necessary or required per code or site condition that does not ﬁt into any of the included sign types will adhere to the same design guidelines and quality standards.

San Marcos City CouncilJune 23, 2026

San Marcos City Council
June 23, 2026