LEGAL
ADVERTISING
SERVICES
San Mateo Daily Journal
SMC Times
SF Examiner
Criteria Bidder 1 Bidder 2 Bidder 3
1 Name of
newspaper
submitting bid
San Mateo Daily Journal San Mateo County Times
(Parent company is Bay Area News
Group)
SF Examiner
(Parent company is The Clint Reilly
Organization)
2 Date Submitted 12/16/24, 10:08am
Deadline met
12/3/24 10:31am
Deadline met
12/13/24, 2:51pm
Deadline met
3 Questions
submitted
None None None
4 Pages (not to
exceed 10)
9 (includes adjudication) 8 (includes adjudication) 28 (submission is 5 pages; includes adjudication doc and audit)
5 A.
Newspaper’s
Qualification
and
Experience
Each proposal
should clearly
state the
following:
1. Name of the
proposing
newspaper.
2. Daily
circulation of
the newspaper
1. San Mateo Daily Journal
2. Circulation: #6 days per week on
the following days: Monday,
Tuesday, Wednesday, Thursday,
Friday, Saturday
1. San Mateo County Times
2. Circulation: # 7 days per week on
the following days: Monday,
Tuesday, Wednesday, Thursday,
Friday, Saturday, Sunday.
1. San Mateo Weekly, publishes as
part of the San Mateo and San
Francisco Examiner
2. Circulation: # 4 days per week on
the following days: Sunday,
Wednesday, Thursday, and Friday
company
(“company”).
3. Location of
the office from
which the work
on this
engagement is
to be
performed.
Average Circulation in the County of
San Mateo: 25,000;
3. Location:
1720 S. Amphlett Blvd., Ste 123, San
Mateo CA 94402
*Legals do not publish on Sundays
Average Circulation in the County of
San Mateo: 3,653 daily / 10,488
Sunday
3. Location:
75 E. Santa Clara St. San Jose, CA
95113
Average Circulation in the County of
San Mateo: 1,980 daily
3. Location:
465 California St Suite 1600, San
Francisco, CA 94104
6 B. Status of
Vendor’s
Newspaper
Each vendor
shall include a
copy of the
official court
order
adjudicating
the newspaper
to be a
newspaper of
general
circulation in
the either the
City of San
Mateo or the
County of San
Mateo.
Adjudication included in submission
Adjudication included in submission
Adjudication included in submission
7 C. Advertising
Staff
The company
should identify
and keep the
City up-to-date
with the specific
newspaper staff
and contact
information for
those assigned
to legal
advertising.
Joy Uganiza
Jerry Lee
Michelle Sloan
Sean McDermott (cover letter
includes contact for designated
advertising staff)
8 D. Costs
1. The rates to
be charged to
the City shall
be designated
for column
inch.
The proposal
must also state
the number of
lines per
column inch,
as well as
average word
count per
column inch.
1. Rate = $1.63 per line, 12 lines per
column inch
Estimated average per year =
$43,580.66
1. Rate = $1.18 per line, 11 lines per
column inch
Estimated average per year =
$29,038.73
1. Rate = $1.25 per line, 12 lines per
column inch
Estimated average per year =
$33,557.85
THE LOWEST
BIDDER WILL
BE
DETERMINED
BASED ON THE
COST PER LINE
regardless of
the number of
words per line.
2. Specify any
volume or other
discounts
available to be
offered to the
City.
3. Note any
rush or late
submittal fees,
if applicable.
Note: Vendor
must complete
Attachment A
and submit it
with proposal.
2. None
3. None
Att. A included
2. None
3. None
Att. A included
2. None
3. None
Att. A included
9 E. Publishing
Schedule
Provide details
on your
publishing
Table included in submission
Table included in submission
Table included in submission
schedule.
Which days do
you publish?
Does your
paper publish a
weekend
edition?
10 F. Deadline for
Publication
Provide details
on your
newspaper’s
deadlines (day
and time of
day) to place
the
advertisement
in the paper.
What is the
turnaround
time, and how
much in
advance does
your paper
need the
advertisement
before
publishing?
Table included in submission
Table included in submission
Table included in submission
11 G. Process for
Advertisement
Submittal
Succinctly
describe the
steps in the
process for
placing an
advertisement
with your
paper. Do not
include any
marketing
materials.
Process for Advertising Submittal
All legal notices are submitted via
email to [email protected]
and [email protected]
Every li sting is provided a proof via
email as well as an affidavit of
publication via email or snail mail.
Deadline is I pm for the next publish
date for the Classifieds section
(under the section “Public
Notices”).
Deadline is 1 pm two days in
advance for Main News section
display ads.
Holidays often have exceptions to
the above schedule.
Process for Advertisement Submittal
Submissions will be submitted via
email to
[email protected]
m and one of our Legal Coordinators,
Anashia Lloyd or Toni Carranza, will
assist you and process the notice
accordingly.
Process for Advertisement Submittal
Ad Tech website portal process
described in cover letter.
12 H. Similar
Engagements
with Other
Government
Entities
List the most
significant
engagements
performed in
the last five (5)
years that are
most similar to
the
engagement
described in
this Request for
Att. B included in submittal
San Bruno
Redwood City
San Carlos
Att. B included in submission
City of Livermore
City of Pleasanton
City of Alameda
Att. B included in submission
City and County of San Francisco
Daily Journal Corporation
City of San Carlos
Proposals.
Indicate the
names and
telephone
numbers of
principal client
contacts as
professional
references
using
Attachment B
of this Request
for Proposals.
RFP OPENING: September 6, 2024
RFB OPENING: December 2, 2024
Summary of City of San Mateo’s Total Advertising Expenses, by Year Fiscal Year Total Spent on Advertising
2018 $38,462
2019 $18,280.82
2020 $38,263.15
2021 $34,374.58
2022 $18,305.70
2023 $29,125.66
Average = $27,070
Estimated column inches purchased per year = 2237.19