W N T o
D
SAN MATE O
DOWNTOWN
SAN MATEO
ASSOCIATION
FISCAL YEAR 2025-26
ANNUAL REPORT
Presented
May 18, 2026
Presented by
Mackenzie Jakoubek
Executive Director
There's a lot of vibes here.
66-
Going downtown today made So many wonderful events
me proud to be a San Mateo in Downtown San Mateo!
resident.
- "
Due to your input the San Mateo. pleasant
surroundings. good food
downtown mall is buzzing and I and drink. walkable. lively. believe will only get to be unpretentious
more of an attraction in San
Mateo.
SAN MATEO
DOWNTOWN SAN MATEO
OVERVIEW
Regional Destination:
• Continues as a center for business and leisure on
the San Francisco Peninsula
Robust Growth:
• 50+ new businesses opened this year, including
Molly Tea, Reposado, Footwork, and Mixt
Foodie Paradise:
• Culinary establishments make up over 20% of
district businesses
New Entertainment Options:
• New family-friendly attractions opened,
including arcade venues Nakoko and
Clawesome, and Kiddo Adventure play center
DOWNTOW
SAN MATEO
DSMA OVERVIEW &
LEADERSHIP
Fiscal Oversight:
• Completed a financial review with
Pettinelli Financial Partners (PFP)
covering FY23-24 and FY24-25
CORE
New Leadership:
• New President: Rafat Haddad
• New Board Members: Mark Bartos,
Debbie Soon, and Damon Zhao
ch
• Committee Reinvigoration: Re-energized
Beautification and Cleanliness Committee
led by Robert Anderson
pow
SAN MATEO
LK 2.25 295
OT Drinés 12.0Z 160Z 20.0Z
OT CHOCOLATE 3.Y5 4.25 4.95
OT CIDER 3.50 3,95
OT CHAI 4.25 4.75 5,50
Piste
Toas
BOSTON
Mexic
SUPER TOM BRADY'S NORTHERN CALIFORNIA ROOTS
SHOWDOWN
SAN MATEO
DSMA FOCUS AREAS
Community Engagement: BID Member Engagement: Civic Partnership:
Driven by events and multi- Focused on delivering real Strategic collaboration with channel marketing value and direct support to the City, County, and other diverse businesses civic partners
SAN MATEO
HOLIDAY TRAIN
SAN MATE(
HEAD Station Celebration!
MOJAZZ WEST
SPORTS WARN
IN B STRI COMMUNITY ENGAGEMENT - EVENTS
FEB7 1-3PM
FEATURING B STREET, DOWNTOWN SAN
SWINGATTO Key Activations:
HE CSM FREE GAMES &
• HEAD WEST Marketplace: Monthly market bringing 30-40 local DOGS PUTTING GREEN
DOWNTOWN SAN MATEO
B STREET BETWEEN 2ND & 3RD
SATURDAY, OCTOBER 4, 2025 - 1:0 Presented by
makers to B Street
*Event details may change due to inclement
SAN MATEO San Mateo Ar
• Signature Successes: BOOs and Brews, Boba Day, September with special thanks to the College of San Mateo, the Belmont I the City of San Mateo, and the City of San Mateo Parks & Arts & Culture Fest, and Lunar New Year
i New Yea
• New Traditions: Introduced mascot "Mateo the Fox" and hosted C wntown San Matr WTOWN°
Saturday, Jan 2 N MATEO
noon - 2pm Santa visit on 3rd Ave
IOBA APRIL 26
• Community Involvement: Aragon High School jazz bands and JAY NOON -3PM vocal ensembles, Core Taekwondo, Peninsula Dance Academy.
BOBA DRINK
and more local groups performed throughout the year SPECIALS & DEALS! support your favorites or try something new
sses: SIMPLYCAKE
SHARETEA SWEET SHIV: GRAS
BLESS MOMENT JELLY & TEL
UKE FANATEGS AND TP TEA RITUAL TONe
FANLOLI VATE F
NEMOOMERG WELCOMET CHILL SPOT NAKOKO
149
COMMUNITY ENGAGEMENT - EVENTS
DSMA coordinated, participated, and/or supported these events:
• HEAD WEST Marketplace • San Mateo Sounds of the Season • Jazz on B Street • Santa Visit
• Downtown Express • Lunar New Year
• September Nights on B • San Mateo Sports Warm Up
• September Arts & Culture Fest • Ukulele Jam
• BOOs and Brews on B Street • Downtown San Mateo Boba Day • Small Business Saturday Pop Up • Mother's Day Pop Up
• Las Posadas • Love Local Summer Fest
• Holiday Train Celebration Station • Soccer Social Pop Up
SANAI MATE(
10 HOU
COMMUNITY ENGAGEMENT - MARKETING
Digital Milestones:
• Facebook: Surpassed 10,000 followers; content viewed 1.7 million times
• Instagram: Reached 55,000 accounts with 19% engagement growth • Newsletters: Community newsletter subscribers grew by 21% Targeted Media Partnerships:
• Paid ads with San Mateo Scoop, San Mateo Daily Journal, and Palo Alto Daily Post
AN MATEO
BID MEMBER ENGAGEMENT
SWAN EUROPEAN FACIA Shop Small to Win Big:
200
• Collaboration with the Chamber
SHIPPING & featured 4 small business owners &
RECEIVING
incentivized local shopping
Direct Merchant Support:
FACIALS FOR A
MICRO-DERMAI
MICRO-CURRE • Over 80 merchants participated in
BODY & FACE
susaneurobeauty
DSMA events
• Monthly Member newsletter reaches
600+ subscribers with a 50%+ open
MAS
rate
• New business outreach & business
highlight at DMA meetings
SAN MATEO
DOWNTOWN
SAN MATEO
CIVIC PARTNERSHIP
Enhanced Maintenance:
• Funded daily porter services 7 days a
week and supplemental power
washing for "hot spots"
Visual Improvements:
• Expanded holiday banner program
beyond B Street to include 3rd and 4th
Avenues
Strategic Collaboration:
• Met regularly with stakeholders to
prepare for sporting event activations
SAN MATE O
Birthplace of the
Mission Style
1288 B Burrito
MATEO
GOALS
Overall focus: DSMA will work to
make Downtown San Mateo cleaner,
safer, and more vibrant.
SAN
MATEO
FY 2026-27 Strategic Priorities:
• Increase cleanliness/beautification
budget by 25%
• Update by-laws and enhance board
participation through clear
communication and defined goals
• Expand marketing reach
SAN MATE O
Happy Hour * Di FINANCIAL OVERVIEW
FY 2025-26 (Est):
• Total expected income: $417,000
06005 tapas • Total expected expenses: $383,500
FY 2026-27 Budget:
OREN • Total expected revenue/expense of $420,000
• Major Allocations:
• Clean Up & Beautification: $125,000 (30%
of budget
• Marketing & Activation: $100,000 (24% of
budget)
• Stability: Reserve of approximately $350,000
(as of March 2026)
SAN MATEO
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MATEO
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MATEO
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RECIEN
HORNEADOS
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HAGA SU PEDIDO!
(650) 347-7052
80 N B St. San Mateo CA 94401 Gracias por su preferencia!
SAN MATEO
SAN MATEO
SPORTS WARM UP
FEB7 1-3PM
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